Welcome to The McClain Method—the podcast for interior designers who are done playing small and ready to be seen. I’m your host, John McClain—designer, business mentor, author, and your go-to branding bestie.
This isn’t about toss pillows or paint swatches. Around here, we dive deep into the business of design—mindset, marketing, visibility, systems, and everything in between.
So if you’re ready to build a bold, profitable, and well-run business that truly reflects your brilliance...
You’re in the right place. It’s time to let it shine.
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74: Brand-New Instagram Changes for 2025: Why Your Posts Aren’t Getting Seen (and What to Do Now)
Saison 2 · Épisode 74
mercredi 18 juin 2025 • Durée 16:11
Episode Summary: If your Instagram posts feel like they’re disappearing into the void lately—you’re not imagining it. In this episode, I’m breaking down the just-revealed 2025 changes to Instagram’s algorithm and content strategy, based on a brand-new interview with Instagram Head Adam Mosseri on the Build Your Tribe podcast with Brock Johnson.
From why hashtags aren’t helping anymore, to why Reels still matter (but only if you do this), to how Lives have lost their edge—this is your updated playbook. I’ll also share the one thing Mosseri didn’t say out loud, but every creative business owner needs to hear.
Interior designers, content creators, and creative entrepreneurs—this episode will shift how you show up on Instagram moving forward.
What You’ll Learn:
The truth about hashtags in 2025 (spoiler: they’re not helping your reach)
Why Lives aren’t being prioritized—and what to do instead
The new “content ecosystem” approach to Reels, Stories, Posts & Carousels
The strategy shift Instagram wants from you—and how to deliver it
How to use “Trial Reels” to test what works and grow smarter
The real reason your content isn’t getting seen—and the fix
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
73: How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows
Saison 2 · Épisode 73
dimanche 8 juin 2025 • Durée 59:57
🎙️ Episode 73 — How Breegan Jane Built a Bold Design Brand—and Landed 13 HGTV Shows
In This Episode: If you’re an interior designer dreaming of being on television, this episode is your roadmap. John McClain sits down with HGTV star, product designer, author, and branding powerhouse Breegan Jane for an unfiltered conversation about what it really takes to get noticed by TV networks—and how building a bold, authentic brand is the key to long-term success.
Breegan shares how she:
Built a strong design brand that attracted casting directors (before having an agent!)
Landed 13 HGTV shows including Extreme Makeover: Home Edition and Dream Home
Balances being a mom, business owner, philanthropist, and global product designer
Designed her dream home based on purpose—not resale value
Brings bold, personal design decisions to life (like steel drums in the playroom and no upper cabinets in the kitchen)
Created viral design moments while staying rooted in authenticity
Whether you're a designer who wants to be on TV, launch a product line, or just live more boldly in your business—this episode is packed with actionable inspiration and behind-the-scenes insight.
72: Luxury Clients Aren’t Booking You—Because You Look Budget
Saison 2 · Épisode 72
samedi 31 mai 2025 • Durée 32:00
🎙️ Luxury Clients Aren’t Booking You—Because You Look Budget
📌 Episode Summary: You say you want luxury clients… but does your brand actually look the part?
In this bold and necessary solo episode, John McClain pulls back the curtain on why so many talented interior designers are struggling to attract high-end projects. Spoiler: it’s not your portfolio—it’s your presentation.
From outdated websites and inconsistent posting to visuals that send mixed messages, John dives into the top self-sabotaging mistakes designers make and how to fix them. If you’re ready to stop blending in and start booking premium clients, this one’s for you.
💥 What You’ll Learn:
Why luxury clients aren’t resonating with your brand
The biggest ways designers unknowingly sabotage their own marketing
How to align your visual presence with the clients you want
A fresh mindset shift that could change your business starting today
Easy, actionable steps to show up more powerfully and professionally
📥 Free Resource: Download your free checklist: “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want” 👉https://mcclainmethod.com/fixmybrand
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
71: Licensing Do's & Don'ts: 3 Specific Strategies from Meredith Heron
Saison 2 · Épisode 71
lundi 26 mai 2025 • Durée 54:10
71: Exploring Color and Creativity: 3 Specific Strategies from Meredith Heron
In this episode of the McClain Method Podcast, host John McClain speaks with Canadian design powerhouse Meredith Heron. They discuss the importance of dealing with decision-makers, aligning values in business relationships, diversifying ventures, and staying true to passion and creativity.
Meredith shares insights from her journey from working at Home Depot to becoming a TV host and launching a bespoke rug collection. Meredith emphasizes the significance of storytelling, authenticity, and bespoke designing in interior design. Learn about her approach to building lasting client relationships, the intricacies of launching a product line, and overcoming business challenges.
This episode also delves into finding inspiration from various sources like travel and the importance of working with like-minded people. Get ready to be inspired by this engaging conversation full of practical advice and entertaining anecdotes.
00:00 Introduction and Aligning Your Views
00:35 Welcome to the McClain Method Podcast
01:38 Interview with Meredith Herron Begins
03:13 Meredith's Journey to Interior Design
09:55 Launching a Product Line and Overcoming Challenges
18:22 The Importance of Alignment and Values
22:57 The Art and Craft of Hand-Knotted Rugs
30:18 Marketing and PR Strategies
30:40 Early Adoption of Social Media
31:09 Transition to High-End Clientele
32:17 The Importance of Storytelling in Design
33:17 Overcoming Financial Fear and Scarcity
35:26 Discovering and Honing a Superpower
37:38 Navigating Client Relationships
70: You’ve Got the Talent—So Why Aren’t You Profitable Yet? Part 2 with LuAnn Nigara
Saison 2 · Épisode 70
samedi 17 mai 2025 • Durée 46:39
In episode 70 of The McClain Method Podcast, host John McClain continues his insightful conversation with Luann Nigara, a leading figure in the interior design industry.
They delve into key aspects of running a successful design business, including mindset, pricing, and branding strategies. Luann shares her journey, emphasizes the importance of being unapologetically yourself, and discusses the value of professional guidance.
They also address common industry challenges such as client objections and effective communication. Listen in for practical advice and strategies to elevate your design business to new heights.
00:00 Introduction to The McClain Method Podcast
00:23 Welcome and Episode Overview
01:22 Continuation of Conversation with Luann Nigara
03:24 Branding and Professional Guidance
05:10 Mindset and Pricing Strategies
08:40 Practical Tips for Designers
11:24 The Importance of Practice and Preparation
16:40 Value and Credibility in Design
23:17 Debate on Markup Pricing
25:18 The Importance of Pricing Transparency
25:58 The Value of Service in Pricing
28:20 Establishing Systems and Processes
29:08 Communicating Value to Clients
31:15 Setting Clear Expectations and Boundaries
32:49 The Importance of Budget Discussions
36:30 Understanding Client Needs and Value
43:23 Final Thoughts and Industry Wishes
More on Luann Nigara:
69: Get Out of Your Own Way: Lessons from LuAnn Nigara
Saison 2 · Épisode 69
vendredi 9 mai 2025 • Durée 01:00:51
The McClain Method Podcast Episode 69: Get Out of Your Own Way: Lessons from LuAnn Nigara
In this episode of The McClain Method Podcast, host John McClain welcomes LuAnn Nigara, a pioneer in the interior design business world. They discuss LuAnn's journey from helping her husband start Window Works to becoming a celebrated media personality with her podcast 'A Well-Designed Business.'
LuAnn shares how she identified the need for business education among designers, her strategies for launching and monetizing her podcast, and the vital role of having a business plan. She also touches on the importance of personal health, the significance of her husband Vinny's support, and the lessons learnt from various stages of her career.
This episode is packed with insights and stories that highlight the importance of planning, persistence, and believing in one's vision. Tune in next week for part two, where LuAnn discusses specific strategies for building a successful design business.
🎙️ Episode 68 is here, y’all! Say hello to the very first episode of the newly rebranded McClain Method Podcast — and let me just say… she’s bold, she’s brilliant, and she’s ready to take center stage. 💁♂️✨
In this kickoff episode, I’m pulling back the velvet curtain on why I rebranded the podcast, what The McClain Method really means, and how YOU can stop playing small and start building the visible, profitable, soul-aligned business you actually want.
We’re talking: 💫 Why your “backstage” (aka systems, messaging, and brand foundation) matters just as much as your stunning “front stage” 📱 How to make your Instagram bio actually work for you 🖥️ Why your homepage might be doing more harm than good 🗣️ Why your opinions aren’t too much—they’re your magic 📣 And how to let your client testimonials sell for you (without lifting a finger)
Oh, and I’m spilling the tea on my new baby: The McClain Method Lounge—an Instagram-exclusive membership where the brilliance flows like cocktails at a speakeasy 🍸
This episode is your official invitation to stop dimming your light and start designing a business that reflects the brilliance that’s been there all along.
✨ Your brilliance is your brand. Don’t dim it—design it. Listen now via the link in bio & make sure you’re following @themcclainmethod for the drops that’ll have you standing in your spotlight.
00:00 Introduction to the McClain Method
00:33 Welcome to the McClain Method Podcast
02:09 Rebranding: From Designer Within to McClain Method
03:19 The Importance of Visibility and Branding
06:15 Introducing The McClain Method Lounge
11:21 Five Tips to Strengthen Your Front Stage
17:41 Running a Business with Soul
20:17 Conclusion and Next Steps
67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling
Saison 2 · Épisode 67
vendredi 4 avril 2025 • Durée 59:15
67: How to Create a Dream Team and Streamline Your Design Processes with Jessica Harling
In episode 67 of The Designer Within Podcast, host John McClain sits down with Jessica Harling, founder of Behind the Design, to discuss the essentials of building a successful design team. They explore strategies for defining core values, setting realistic goals, and hiring the right talent.
Jessica shares her expertise on the importance of a solid onboarding process, managing company culture, and establishing effective processes. The episode highlights actionable tips for new design business owners looking to grow their company and maximize their team's potential.
Key takeaways include the significance of having a competitive offer, the importance of timing in the hiring process, and the impact of building strong client relationships for future referrals.
00:00 Starting Your Dream Design Team
01:11 Introduction to The Designer Within Podcast
02:17 Meet Jessica Harling: People Operations Expert
03:47 The Essentials of Building Your Dream Team
04:18 Jessica's Journey and Insights
08:03 Hiring the Right Talent: Tips and Strategies
15:32 Creating a Competitive Offer and Onboarding
27:45 The Importance of Company Culture
29:25 Processes: The Backbone of Success
29:56 The Importance of Having a Process
32:51 Setting Client Expectations
33:38 Tips for New Designers
38:31 Common Mistakes in Process Development
44:03 Building Client Relationships and Referrals
51:19 Goal Setting and Team Building
66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra
Saison 2 · Épisode 66
vendredi 21 mars 2025 • Durée 43:05
66: LIVE FROM KBIS! The Future of Luxury Baths: Tech Advances & Entrepreneurial Lessons with BainUltra.
In this special live edition of the Designer Within Podcast recorded from the floor of KBIS 2025 in Las Vegas, host John McClain welcomes Jean-Michel LeBeau and Kim Frechette from Bain Ultra. Together, they discuss the fearless entrepreneurial spirit and innovation driving Bain Ultra’s focus on wellness through luxury bath products.
Learn about the importance of storytelling in design, the future of the luxury bath industry, and actionable tips for integrating wellness into your design projects.
Whether you're a homeowner, a design professional, or a business owner, this episode is packed with inspiration and practical advice.
00:00 The Essence of Fearlessness in Business 00:34 Introduction to the Designer Within Podcast 01:29 Live from KBIS: A Unique Podcast Experience 02:44 Meet the Guests: Jean-Michel LeBeau and Kim Frechette 02:56 Bain Ultra: Wellness and Innovation in Bath Design 06:26 Jean Michel's Entrepreneurial Journey 13:10 The Future of Luxury Bath Industry 15:58 Innovative Bath Products and Their Benefits 21:41 Entrepreneurial Advice for Designers 23:42 Embracing the MVP Mindset 24:25 The Power of Originality in Design 25:10 Overcoming Fear in Entrepreneurship 26:38 Trends and Innovations in Interior Design 31:10 The Importance of Collaboration in Design 36:43 Sustainability and Future Innovations 39:32 Final Thoughts and Takeaways
65: SEO for Designers: How to Gain 1000 New Website Visitors Fast with Barb Davids
Saison 2 · Épisode 65
samedi 8 mars 2025 • Durée 01:02:01
Welcome to Episode 65 of The McClain Method Podcast, where host John McClain explores the intersection of creativity and intentional design in home and life.
This episode features special guest Barb Davids, a digital marketing and SEO expert from Compass Digital Strategy, who breaks down SEO in an easily understandable format for interior designers and other creatives. Barb discusses the importance of blogging for SEO, optimizing website images, the role of Google Business Profile, and basic tips for boosting website ranking.
Here is a rundown of what you will learn in this action packed episode: Understanding and starting with SEO
The importance of blogging for SEO
Visual aspects of website affecting SEO
Using Google My Business for SEO
Ads for SEO and business growth
Diversifying geography and platforms for SEO
Timeline:
02:15 Upcoming Events and Social Media Engagement
03:38 Introduction to Special Guest: Barb Davids
05:04 Understanding SEO for Designers
10:05 Blogging for SEO Success
15:20 Optimizing Images and Google Business Profile
20:15 Link Building and Diversifying SEO Strategies
32:08 User-Friendly Website Management
32:23 SEO Services for Clients
33:22 The Role of Ads in SEO
35:11 Effective Ad Strategies
39:07 Common SEO Mistakes
41:27 AI and the Future of SEO
48:13 Optimizing Website Structure
53:02 Expanding Geographic Reach
56:37 Finding the Right Keywords
Download your free checklist: “Stop Sabotaging Your Marketing: 6 Ways to Get Aligned with the Clients You Want” 👉mcclainmethod.com/fixmybrand
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
Barb Davids, founder of Compass Digital Strategies since 2018, is a digital marketer with over 25 years of experience. She's not here for the fluff – Barb's passion lies in providing direct, results-oriented digital marketing solutions for ambitious business owners. She has helped them get 256% more organic search traffic, 22% more leads and 51% more sales from Google organic search. When she's not behind the laptop, she's out running with her dog, Stone, in whatever city she's digital nomading at the time.
🌟 For all things John and The McClain Method, head to: www.mcclainmethod.com https://mcclainmethod.com/ for information on coaching, memberships, and more!
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