The Marketing Week Podcast – Détails, épisodes et analyse

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The Marketing Week Podcast

Marketing Week

Business & Entrepreneuriat

Fréquence : 1 épisode/20j. Total Éps: 171

Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.

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🇬🇧 Grande Bretagne - marketing
07/07/2026
#32
🇬🇧 Grande Bretagne - marketing
06/07/2026
#29
🇬🇧 Grande Bretagne - marketing
05/07/2026
#43
🇬🇧 Grande Bretagne - marketing
04/07/2026
#29
🇫🇷 France - marketing
04/07/2026
#81
🇬🇧 Grande Bretagne - marketing
03/07/2026
#23
🇫🇷 France - marketing
03/07/2026
#64
🇬🇧 Grande Bretagne - marketing
02/07/2026
#26
🇫🇷 France - marketing
02/07/2026
#50
🇬🇧 Grande Bretagne - marketing
01/07/2026
#25

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https://ad.doubleclick.net/ddm/trackclk/N3643.276677MARKETINGWEEK/B36035144.449145495
5 partages
https://18sixty.uk/
2 partages
https://www.marketingweek.com/influencers-explored/
2 partages

https://www.linkedin.com/in/laurenspearman/
1 partage
https://www.linkedin.com/in/lamees-butt-693447a7/
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https://www.linkedin.com/in/grant-mckenzie-a067821/
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https://open.spotify.com/show/3x01siwMGgdSwJpYOVpO40
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Score global : 43%

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How can marketing fix its effectiveness skills gap?

jeudi 8 mai 2025 • Durée 45:06

Recent data from Marketing Week's 2025 Career & Salary Survey revealed marketing effectiveness is the major core marketing skills gap. Three in five (60.5%) of the more than 3,500 respondents identified knowledge of marketing effectiveness as a skills gap within their business.

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced skills gap, as well diving into the other skills gaps marketers identified, including social media.

We are joined by Rachel Moss, head of marketing strategy as National Lottery licensee Allywn, who expresses her surprise at marketing effectiveness being the biggest perceived skills gap and questions the industry's understanding of effectiveness beyond advertising.

Hosted on Acast. See acast.com/privacy for more information.

The Marketing Week Podcast: Exploring the reality for working mums

mardi 22 avril 2025 • Durée 01:07:49

In the latest episode, we explore why mothers are being pushed out of the workforce in increasing numbers, from the rollback of flexible policies to poor company culture. We are joined by Jess Heagren, founder and CEO of parenting organisation Careers After Babies, and Sophie Maunder, former VCCP CEO turned founder of maternity coaching business Matri.

Hosted on Acast. See acast.com/privacy for more information.

The BBC on how to build a high-performing marketing team

mardi 26 novembre 2024 • Durée 01:04:17

In this episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes talk about all things marketing teams: how to build them, what the ideal team looks like and who needs to be included. We also speak to our Marketing Team of the Year, the BBC, to find out how director of marketing and audiences Paul Davies transformed his team from an under-utilised, under-appreciated function to a high-performing one.

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Marketing Week Explores: How to improve marketing's reputation and the future of publishing

vendredi 20 septembre 2019 • Durée 24:30

In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world.

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Marketing Week Explores: The customer insight gap and gender stereotypes

jeudi 5 septembre 2019 • Durée 24:50

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far.

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Marketing Week Meets: Cindy Gallop

mercredi 28 août 2019 • Durée 37:16

Cindy Gallop is a consultant, entrepreneur and activist. She is also one of the highest profile figures in the advertising industry.After bowing out of advertising in 2005 following a stint as president and chair of BBH in the US, she set up a brand consultancy and several businesses including MakeLoveNotPorn, the “world’s first user-generated social sex video-sharing platform”.She is a passionate advocate for diversity in the ad industry and stamping out the sexual abuse and harassment she believes is common.In this podcast, Gallop discusses the business case for diversity, the virtues of being self-employed and why pornography is currently substitute for sex education.Highlights include:· Why you should work out your values before your career choice· Why the ad industry’s glory days could still be ahead· The folly of ageism· Why 45 is the age to leave corporate life

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Marketing Week Explores: Why patience and purpose are key lessons for young marketers

mercredi 7 août 2019 • Durée 15:16

The latest edition of the Marketing Week Explores podcast was recorded during the School of Marketing’s inaugural event, set up to get young people from diverse backgrounds to consider a career in marketing.In it, senior writer Charlotte Rogers asks a panel of guests to reflect on their experiences and perceptions about working in marketing.

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Marketing Week Explores: How brands are democratising innovation

mercredi 24 juillet 2019 • Durée 08:06

In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and senior writer Charlotte Rogers discuss how brands are opening up their businesses to new ideas and collaborating to bring fresh innovations to the table.

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Marketing Week Meets: Scott Galloway

mercredi 17 juillet 2019 • Durée 40:05

Scott Galloway is an academic, author and entrepreneur. He is also one of the world’s best known and most respected voices on modern marketing.The NYU marketing professor's first book, The Four, was a dissection of the rise of tech giants Google, Facebook, Amazon and Apple. His latest, The Algebra of Happiness, tries to distil the pursuit of success, love and the meaning of it all.In this podcast, Galloway discusses his career choices, the route to fulfilment and the state of marketing. Highlights include:· The virtues of starting a business during a recession· Why you should not “follow your passion”· Why “woke washing” in marketing is disingenuous · The threat of algorithms to marketing and society

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Marketing Week Meets: Julia Goldin

jeudi 27 juin 2019 • Durée 39:59

Julia Goldin is Lego’s chief marketing officer, responsible for leading an 1,800-strong team on its mission to inspire the “builders of tomorrow” and give as many children as possible access to the developmental benefits of Lego. A keen pianist and scuba-diver, Goldin moved from Russia to the US in the late eighties to study communications at the University of Illinois before going on to do an MBA in international marketing and finance. Her marketing career began at Quaker Oats shortly after that, which was followed by 13 years at Coca-Cola and then Revlon, before she joined Lego in 2014. Five years later and Julia and her team are working on projects with NASA and sea life rescue in France. In this wide-ranging interview, Goldin discusses everything from how her early life influenced her move into marketing and the most pivotal moments of her career to what she hopes her legacy will be. Topics include: •Her biggest marketing influence (clue: it’s not a marketer)•“Growing up behind an iron curtain” - her experience moving from the Soviet Union to America•Making a mark and the defining theme in her career•Why her biggest career success hasn’t happened yet

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