The Marketing Update Podcast

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https://www.youtube.com/watch?v=WfsM2bP64-k
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https://www.youtube.com/@headspace/featured
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https://www.socialpilot.co/youtube-marketing/youtube-statistics
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Should you become a marketing consultant in 2025?

Saison 1 · Épisode 2

mardi 14 janvier 2025 • Durée 33:41

In Episode 2 of The Marketing Update Podcast Emma and David discuss Instagram's latest algorithm updates, the pitfalls of 'finfluencer' marketing and then share their thoughts and personal experiences on marketing consulting. Join them for a laid back conversation with real insights as they try to help you figure out if you should start consulting in the next 12 months.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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What space does X / Twitter have in the social media landscape?

Saison 1 · Épisode 1

samedi 14 décembre 2024 • Durée 25:25

In the first episode of The Marketing Update Podcast David and Emma discuss AI and it's potential uses in future marketing, the rise of YouTube among Gen Z and everything X / Twitter. Join them as they delve into their personal experiences with the platform, good and bad, and the future of it with Elon Musk.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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The Marketing Update Podcast Trailer

Saison 1

jeudi 14 novembre 2024 • Durée 01:08

Welcome to The Marketing Update Podcast with your hosts Emma Handley and David Perkins. What can you expect from the podcast? Fresh takes on different marketing topics, marketing updates you might have missed, and a segment for David's marketing dad jokes. So join us for the journey into The Marketing Update Podcast.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Which big brands are killing their marketing right now

Saison 1 · Épisode 4

jeudi 27 mars 2025 • Durée 36:49

In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas you can take to work and apply because they've done all the hard work for you.

Useful links:

Hidden genius of Patagonia's Marketing

The Success of Patagonia’s Marketing Strategy

How a vest turned Patagonia into a multi-billion dollar brand

HOKA Marketing Strategy: From Mountain Trails to Dominating The Performance Footwear Category

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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The marketing trends you need to watch out for in 2025

Saison 1 · Épisode 3

jeudi 27 février 2025 • Durée 31:47

In Episode 3 of The Marketing Update Podcast Emma and David chat about the rise of the niche streaming service, Instagram's most recent algorithm updates and have a conversational deep-dive into marketing trends for 2025 that you should be keeping your eyes on.

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Mini Episode | Forbes, RyanAir, Hootsuite & Influencer updates

Saison 1 · Épisode 5

mercredi 30 avril 2025 • Durée 15:23

This is episode 1 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

Forbes AI guide for marketers
RyanAir’s new subscription model
Hootsuite’s new automation (+ guide)
The latest stats and trends you need to know in influencer marketing

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Mini Episode | Google AI, Popeyes chicken, Pantene & HBR

Saison 1 · Épisode 7

jeudi 29 mai 2025 • Durée 14:23

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes.

This week we discuss:

Google's new AI courses
Popeyes chicken gets a new CMO: does hiring with background relevance = success?
Pantene's viral expired campaign
Harvard Business Review's "Does the Chief Marketing Officer Role Need an Update?" article

Useful links for this episode:

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://hbr.org/2025/05/does-the-chief-marketing-officer-role-need-an-update

https://www.marketingdive.com/news/pantene-turns-alix-earles-viral-tiktok-post-into-collection-campaign/746773/

https://www.marketingweek.com/popeyes-uk-first-ever-cmo/

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Should Youtube be part of your marketing strategy this year?

Saison 1 · Épisode 6

mercredi 14 mai 2025 • Durée 35:52

In episode 5 of The Marketing Update Podcast, Emma and David dig into the meaty topic of YouTube channels: their dos and don'ts, share strategy tips, real-world examples, and get honest on the reality of growing a YouTube channel as a business. They also chit-chat about Hootsuite's new tool and a couple of contrasting new Influencer reports. Allow the nectar to pour into your ears on this episode.

Useful links for this episode:

https://www.forbes.com/sites/insights-adobe-microsoft/2025/03/31/your-guide-to-marketing-in-the-era-of-ai/

https://www.hootsuite.com/resources/blog/dm-automation-guide

https://www.marketingweek.com/ryanair-subscriber-price-leadership/

https://www.marketingdive.com/news/influencer-marketing-surges-heres-what-numbers-say/743715/

https://www.youtube.com/@headspace/featured

https://www.socialpilot.co/youtube-marketing/youtube-statistics

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Mini Episode | Brewdog, Viral trends, TikTok ads & Web apps

Saison 1 · Épisode 9

mercredi 25 juin 2025 • Durée 15:49

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation.

This week we discuss:

Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand,
Away have jumped on a viral trend to create their biggest organic social of all time, but HOW,
TikTok World happened (you missed it) and they launched lots of new ad types to take your budget, and
Viral web apps that drive awareness, traffic and act as acquisition channels?

Useful links:

https://www.milkkarten.net/p/what-does-social-first-even-mean

https://botsgonewildd.substack.com/p/the-viral-app-secret-build-massive?utm_source=substack&publication_id=3301261&post_id=166123929&utm_medium=email&utm_content=share&utm_campaign=email-share&triggerShare=true&isFreemail=true&r=4n05xg&triedRedirect=true

If you enjoyed this episode, you can buy us a coffee: https://buymeacoffee.com/themarketingupdatepodcast

If you would like to work with us, send us an email at hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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Marketing attribution is dead. Here's what to do instead.

Saison 1 · Épisode 8

jeudi 12 juin 2025 • Durée 32:09

In episode 7 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing campaigns.

Tune in to hear David's latest dad joke - it's a good one!

Useful links for this episode:

https://www.linkedin.com/feed/update/urn:li:activity:7325427611919073280/

https://developers.google.com/search/docs/essentials

https://www.spyfu.com/blog/monitor-brands-ai-mentions-chatgpt/

https://open.spotify.com/episode/47wf8epS1IdWlXGdrnzw8j?si=1fa9947f11a84951

https://www.youtube.com/watch?v=8LmZCMmNPkM

Connect with us:

Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast

If you'd like to book The Marketing Update Podcast hosts for consultancy work, email hello@themarketingupdate.co.uk

Hosted on Acast. See acast.com/privacy for more information.

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The Marketing Update Podcast – Détails, épisodes et analyse

Détails du podcast

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Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

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Podcasts Similaires Basées sur le Contenu

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The Marketing Update Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other24

LinkedIn6

Youtube4

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other24

LinkedIn6

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Apple Podcasts

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