Explorez tous les épisodes du podcast The Marketing Stir

On This Week's Episode of "The Marketing Stir" Ajay and Vincent are joined by Allyson Dietz to discuss how Transunion collects and leverages consumer data, to provide high quality marketing solutions.

On this Week's episode of "The Marketing Stir" Ajay and Vincent are joined by Sharat Potharaju Co-Founder & CEO of Uniqode to discuss the applications of QR codes and how Uniqode is bridging the physical and digital worlds.

On This week's episode of "The Marketing Stir" Vincent is joined by Eugene Santos to discuss the nuances of reaching the Hispanic consumer, and the successes of Prudential's "Protect Your Life's Work" campaign.

In this week's episode of The Marketing Stir we dive into the world of Influencer Marketing!

Join Vincent and Sarah Adam, Head of Partnerships & Influencer Marketing at Wix, as they talk about the latest trends and best practices for building authentic influencer relationships that drive real results.

On this week's episode of The Marketing Stir, Vincent is joined by Gui Costin, to discuss his experiences as Founder and CEO at Dakota, the importance of good company culture, as well as Gui's new book "The Dakota Way".

Check out "The Dakota Way" at https://thedakotaway.com

On this week's episode of The Marketing Stir podcast, Ajay and Vincent are joined by Nate Pinkston, Global Head of Retail Media at Microsoft to discuss the rapidly growing retail media ecosystem, and Nate's strategies in convincing businesses and consumers to adopt Microsoft's new products.

On this week's episode of the Marketing Stir Podcast, Janis Fratamico from DXC Technologies joins Ajay and Vincent to discuss B2B, and Event Marketing strategies for a fortune 500 Technology company.

On this week's episode of The Marketing Stir podcast, from Stirista, Kate Slivinski joins Vincent to discuss her role at Pearson, and promoting continuing education and workforce skill development.

On this week’s episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.

In this week's episode of The Marketing Stir podcast, Laura Vanderslice, Director of Marketing, Planning, and Strategy at Sam's Club joins Ajay and Vincent to discuss some of her past campaigns, the differences between wholesale and retail marketing, and the future of retail marketing.

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.

Learn more about this week's guest at these links below:

LinkedIn – www.linkedin.com/in/andrewbarbuto

Company Website – www.basis.com

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic.

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On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignIt

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On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.

On this week's episode of the Marketing Stir Podcast, Ajay and Vincent chat with Brad Barnett, VP of Enterprise Marketing at Nationwide. To Discuss the marketing strategies that turned an insurance company protecting farmers, into an iconic household name.

On This Weeks Episode, Co-Founders of Origin Media, Stephen Strong and Fred Godfrey join Vincent to discuss the future of Connected TV, the ins and outs of Dynamic Marketing, and the risks involved in starting their own business from the ground up.

On This Weeks Episode, Vincent and Ajay dive into the world of sports

and live entertainment with Matt Lawler, VP of Data and Insights, and

Global Partnerships at AEG.

On this weeks episode, Anna Bell from Central Garden and Pet joins Ajay and Vincent to discuss her journey selling the finer things in life, from the wine business to the pet business.

On this week's episode of The Marketing Stir Podcast, Vincent and Ajay go international to explore the world of localization, and global scale marketing campaigns, with Annemieke Scott, Director of Marketing at Acclaro

On this weeks episode, Shelley Pratt Director of Marketing Communications and Media at Infiniti Motor Company, joins Vincent to discuss Infiniti's "Infinitely You" campaign, how Infiniti markets like a startup, and the importance of quality data in her role at Infiniti.

In this weeks episode of The Marketing Stir Podcast, Aaron Goldman, Chief Marketing Officer at Mediaocean, joins Ajay and Vincent to discuss the changing landscape of the marketing world, catering campaigns to different target demographics, and creating effective strategies on the global, national, and regional levels

On this week’s episode of The Marketing Stir Podcast, Mark Osbourne, founder of Modern Revenue Strategies and Author of “Are Your Leads Killing Your Business?”, joins Ajay and Vincent to discuss the key ingredients that you can use to craft a successful marketing strategy.

In this week's episode, Pierson Curtis, Director of Marketing Strategy at H&R Block joined

the podcast to discuss their strategy, and how real-time customer

feedback during tax season forces him to be nimble, as one of the

largest tax preparers in the US.

In today's episode, Vincent's old friend Donna Hamilton, Chief

Innovation Officer at Alliant, hops on the podcast to discuss Alliant's

role as a Data and Analytics company, as well as her place as a thought

leader in the marketing space.

In this week's episode, Shay Howe, Chief Marketing officer at

ActiveCampaign, joins Vincent to discuss ActiveCampaign's marketing

strategies, as part of the ever changing nature of the industry.

Rowena Humby, CEO of Starcount joins Vincent and Ajay to chat about her origins in marketing, the importance of context and analysis in consumer focused data, and Starcount's future in the US market.

Prakash Hariharabalan, Senior Director Marketing Analytics at

Signet Jewelers, joins us to discuss the unique marketing structure of

his business, the importance of predictive data models and AI, and how

he measures success.

Are you curious about the fascinating world where data and marketing collide? Look no further than https://www.podcast.stirista.com,

your ultimate destination for insightful discussions and

thought-provoking conversations. This podcast delves deep into the realm

of data-driven marketing strategies, cutting-edge technologies, and

innovative approaches that drive modern business success.

About Stirista

Stirista.com

is a leading player in the data intelligence industry, providing

businesses with the tools they need to thrive in the digital age. With a

focus on accuracy, relevance, and personalized solutions, Stirista.com

empowers marketers to make informed decisions and connect with their

target audiences on a whole new level.

Contact Information:

Website: www.stirista.com

Podcast Website: podcast.Stirista.com

For inquiries and more information, feel free to get in touch:

Email: info@stirista.com

Phone: +1 210-293-0029

Address: 16414 San Pedro Ave #150, San Antonio, TX 78232, United States

Hashtags:

#DataDrivenMarketing

#MarketingIntelligence #DataInnovation #PodcastInsights

#DigitalStrategy #TargetedMarketing #DataIntelligence #MarketingTrends

#InnovationInMarketing #BusinessSuccess

Travis Tallent, VP, SEO at Brainlabs joins us to discuss his company’s unique

approach to statistical modeling and analysis, and how being part of a

high-growth company has put him at the crossroads of tech, business and

creativity.

Anjali Iyer, Head of Lifecycle Marketing at The Washington Post joins us

to discuss her experiences in guiding customers as they move through

each stage of the consumer journey, increasing customer lifetime value,

and the psychology behind lifecycle marketing.

Alicia Wiedemann, Partner and Head of Client

Strategy at Summer Friday joins us to give us her insights in founding Summer

Friday, building a talented marketing team, and ensuring social awareness in

the work they produce for their clients

Tim Harrington, the CEO of BattleFin chats with us about his experiences

as co-founder of BattleFin, and shares his perspective on the world of

Data, as well as a special giveaway for upcoming conference passes.

Vitaly Pecherskiy, the COO of StackAdapt chats with us about his experiences as co-founder of StackAdapt, and shares his perspective on entrepreneurship, marketing, and innovation.

Ken Turner, the CMO of Fanatics Collectibles chats with us about how commerce and upselling help a business thrive, as well as how performance marketing efforts make business possible.

Chris Golec, the Founder and CEO of Channel99 chats with us about how collaborating with others in a company plays a big role in success.

Aaron Wollner, the Chief Marketing Officer at Quontic, chats with us about how technology and user experience connects customer service reps with customers effectively.

Katie Kregel, the VP of Global Corporate Marketing at Mitel, chats with us about how data is the key to better marketing when keeping up with competition, especially in today's market.

Stephen Hill, the Director of Demand and Digital Operations at JLL, chats with us about a variety of channels that can be used for marketing and how data is more critical than ever these days.

Amy Smiley, VP of Marketing and PR at 84 Lumber, chats with us about how an omnichannel approach serves many markets, proving that traditional marketing is still strong.

Cole Rieben, the Senior Director of Marketing at Aptive Environmental, chats with us about how appealing to the residential level instead of a commercial space can create great opportunities, offering premium services to premium buyers.

Deanna Shimota, the CEO of GrowthMode Marketing, chats with us about how to help clients get hyperfocused on who their audience is, and create content that resonates with them as well.

Take a look back on season 3 thus far with some of our favorite guests including Rosie O'Meara, the Chief Revenue Officer at Groundtruth, Kevin Tate, CMO of Clearbit, Palmer Houchins, Head of Marketing at G2

Take a look back on season 3 thus far with some of our favorite guests including Brooke Papiri, the Chief of Staff for Marketing and Communications at Lyft, Renee Brown, the Chief Marketing Officer at iLending, Larry Shaffer, Senior Vice President of Marketing and Business Development at Insperity

Take a look back on season 3 thus far with some of our favorite guests including Casey Hurbis, the CMO at Rocket Mortgage; Andrew Harder, the Senior Paid Media Manager WebEx Events at Cisco; and Lauren Sallata, the CMO at Ricoh North America."

Lauren Sallata, Chief Marketing Officer at Ricoh North America, chats with us about how taking ownership of knowledge and experience with technology can disrupt the market

Amanda Dyson, the Global Head of Demand Generation and ABM at E2open, chats with us about how diversity across all audiences and geographies is vital for a company brand.

Kim Morales, the Vice President of Marketing at Hawkers, chats with Ajay and Vincent about how using multiple media channels to tell the company's story and establish awareness helps increase engagement.

Grant Johnson, Chief Marketing Officer at Billtrust, chats about how taking risks can help disrupt the market and yield bigger results than settling.

Jonas Ng, Chief Operating Officer at Laurel Road, chats with Ajay and Vincent about focusing on the needs of a particular target segment, and how you can potentially grow interest in other products and services.

Roopa Maniktala, the Marketing Program Director at IBM, talks about how allowing employees to feel included and involved in the business allows for access to building new skills that grow the brand