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Explorez tous les épisodes du podcast The Marketing Stir

Plongez dans la liste complète des épisodes de The Marketing Stir. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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TitreDateDurée
Data Starts Here10 Jun 202500:39:47

On This Week's Episode of "The Marketing Stir" Ajay and Vincent are joined by Allyson Dietz to discuss how Transunion collects and leverages consumer data, to provide high quality marketing solutions.

Connecting Physical and Digital13 May 202500:34:14

On this Week's episode of "The Marketing Stir" Ajay and Vincent are joined by Sharat Potharaju Co-Founder & CEO of Uniqode to discuss the applications of QR codes and how Uniqode is bridging the physical and digital worlds.

Art and Science of Sales29 Oct 202400:40:07

On this week's episode of The Marketing Stir, Andrew Barbuto, Senior Agency Lead at Basis Technologies, joins Vincent to discuss his experiences and strategies in sales, the shift from cable TV advertising to CTV, and his upcoming book.

Learn more about this week's guest at these links below:

LinkedIn – www.linkedin.com/in/andrewbarbuto

Company Website – www.basis.com

Claudia Lee (Nutanix) - Ecosystem of Technologies24 May 202200:40:54

Vincent and Ajay chat with Claudia Lee, VP of Partner Marketing, at Nutanix. She talks about hyper converged infrastructure and how the company simplifies the use of complex IT for customers. Vincent's son develops ninja skills, and Ajay takes off to Miami.

Chip Russo (TruthSet) - A Shock to the System11 May 202200:36:18

Vincent and Ajay chat with Chip Russo, CRO at TruthSet. He discusses consumer data, and how TruthSet works to measure its accuracy. Vincent looks forward to nice weather, and Ajay has a busy month.

Daniel Bornstein (Genpact) - On and On and On06 May 202200:33:06

Ajay and Vincent chat with Daniel Bornstein, VP, head of software and digital platforms, Genpact. He talks about how technology stacks for sales and marketing cross over, and how personalized marketing with technology in a solid blend is effective for satisfied customers. Vincent gets a fresh haircut, and Ajay feels like the world is finally normal again.

Katie Shire-Engleman (VP of Marketing, Giant Eagle) - Very Large Bird12 Apr 202200:40:54

Vincent and Ajay chat with Katie Shire-Engleman, VP of Marketing at Giant Eagle. She talks about how her team is experimenting with digital out-of-home now that a lot of the public is opening up, as well as how important customer feedback is for the company. Vincent looks forward for a trip to San Antonio this month, and Ajay is going through Vincent withdrawals.

The Marketing Stir Q1 Bonus Highlight - Red Lobster, Dow Jones, Mariner Lifestyle, and TiVo29 Mar 202200:19:56

Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media and advertising at TiVo. Give it a listen!

Bonus Q1 Special - Deanna Kotch, Red Lobster; Karl Wells, Dow Jones, Andrea Jo DeWerd, Mariner Lifestyle; Fariba Zamaniyan, TiVo29 Mar 202200:19:56

Welcome to the Marketing Stir highlight by Stirista! This week we revisit some of our favorite moments captured this year so far on the show! We'll be taking a look back at moments with Deanna Kotch, VP of Marketing at Red Lobster; Karl Wells, Chief Subscriptions officer at Dow Jones; Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle; and Fariba Zamaniyan, VP of advanced media and advertising at TiVo. Give it a listen!

Todd Kaplan (Chief Marketing Officer, Pepsico) - Unapologetic Enjoyment22 Mar 202200:46:41

Vincent and Ajay chat with Todd Kaplan, Chief Marketing Officer (VP of Marketing at the time of recording) at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.

Todd Kaplan (VP of Marketing, Pepsico) - Unapologetic Enjoyment22 Mar 202200:46:41

Vincent and Ajay chat with Todd Kaplan, VP of Marketing at Pepsico. He talks about how Pepsi is a household name, and how over the decades the brand does more than just average advertising with creating content. Vincent goes on vacation to a resort, and Ajay is happy to see Vincent.

Julie Roehm (CMO, Party City) - Another Layer of Innovation21 Mar 202200:46:45

Vincent and Ajay chat with Julie Roehm, the CMO at Party City. She expains how customer journey mapping helps determine the customer experience from start to finish. Ajay can't spell Vincent's name, and Vincent suggests a game of beer pong.

David Young (Stride) - Into Marketing by Accident08 Mar 202200:44:55

Vincent and Ajay chat with David Young, the VP marketing adult career learning at Stride. He talks about how the pandemic lead the company to making some drastic choices in marketing options, such as turning it off altogether, and learning the value of marketing as a whole. Vincent Ajay sneaks in some time competing in tennis during recovery, and Vincent says he's more of a football guy.

Airing Dirty Laundry08 Oct 202400:29:56

On this week's episode of the Marketing Stir Podcast, Sarah Zurell from CELS Brands joins Ajay and Vincent to discuss what it's like to balance multiple brands with distinct target audiences, the benefits of going corporate, and how social media and e-commerce have changed the industry.

Jasmine Martirossian (VP of Marketing, Tuv Sud) - Way Ahead of the Curve01 Mar 202200:44:38

Vincent and Ajay chat with Jasmine Martirossian, VP of Marketing, Tuv Sud. She explains how Tuv Sud, as a company of over 150 years, provides safety for everyday things we consume and use, as well as using an agile approach to marketing rather than a traditional style to get desired outcomes. Ajay recovers from covid being caught in the Gupta Household, and Vincent asks Alexa to play the Marketing Stir.

Fariba Zamaniyan (VP, Advanced Media and Advertising TiVo) - Happening in a Big Machine01 Mar 202200:45:52

Vincent and Ajay chat with Fariba Zamaniyan, VP, Advanced Media and Advertising at TiVo. She talks about how TiVo is more than an original DVR service, and how they utilize data to evolve and change the world of entertainment access through television. Ajay's wrist heals steadily, and Vincent is feeling below average.

Fariba Zamaniyan (TiVo) - Happening in a Big Machine23 Feb 202200:45:52

Vincent and Ajay chat with Fariba Zamaniyan, VP, Advanced Media and Advertising at TiVo. She talks about how TiVo is more than an original DVR service, and how they utilize data to evolve and change the world of entertainment access through television. Ajay's wrist heals steadily, and Vincent is feeling below average.

Andrea Jo DeWerd (Mariner Lifestyle at Harper Collins) - A Little Bit of Everything15 Feb 202200:46:16

Vincent and Ajay chat with Andrea Jo DeWerd, Senior Director of Marketing at Mariner Lifestyle at Harper Collins. She talks about how reaching and understanding readers is an important start to marketing published books. Vincent stays away from sneezing folks on the elevator, and Ajay meets a friend for breakfast.

Karl Wells (Chief Subscriptions Officer, Dow Jones) - Consumer Side of the House08 Feb 202200:39:55

Ajay and Vincent chat with Karl Wells, Chief Subscriptions Officer at Dow Jones. He talks about how marketing in different countries and continents makes for an interesting challenge, staying relevant and appealing to each different audience. Vincent looks forward to warm San Antonio weather in the winter, and Ajay pronounces Vincent's last name correctly.

Kristen Engelhardt (SVP at Automation Anywhere) - Very Sci-Fi and Futuristic01 Feb 202200:41:25

Vincent and Ajay chat with Kristen Engelhardt, SVP at Automation Anywhere. She talks about how empowering companies to use their technology--and using the right tools, programs, and resources--help grow skills and careers. Ajay boasts about some rare whiskey bottles to try, and Vincent is ready to flaunt his energy at the office.

Ketty Trivedi (Prudential Insurance Group) - Deeper Look in the Mirror25 Jan 202200:37:17

Vincent and Ajay chat with Ketty Trivedi, CMO at Prudential Group Insurance. She talks about how marketing automation helps with keeping customer experiences consistent and connected. Ajay steers clear of covid, and Vincent tries to keep him from falling asleep.

Betsy Schneider (BI Worldwide) - The Evolution of Marketing18 Jan 202200:44:55

Vincent and Ajay chat with Betsy Schneider, the VP of Marketing at BI Worldwide. She talks about how she is able to help inspire companies and their employees to take risks and seize opportunities, all while increasing brand awareness. Vincent enjoys his San Antonio visit, and Ajay recovers from a weekend of holiday parties

Nataly Huff (Miracle-Ear) - Overcoming Negative Connotations11 Jan 202200:47:04

Vincent and Ajay chat with Nataly Huff, VP of Marketing at Miracle-Ear. She talks about the importance of understanding the emotional state of an audience to help better marketing strategies. Vincent sports a new set of orange headphones, and Ajay enjoys warm weather.

Deanna Kotch (Red Lobster) - Authentic and Genuine04 Jan 202200:45:35

Vincent and Ajay talk with Deanna Kotch, VP of Marketing at Red Lobster. She talks about how the brand keeps up with the changes over time and appealing to younger audiences. Ajay looks forward to the holiday season and vacations, and Vincent feels nostalgic for Red Lobster family dinners.

Making Better Travelers24 Sep 202400:36:30

On this week's episode of The Marketing Stir Podcast, Matt Dacey, VP of Global Marketing at Tripadvisor, joins Vincent to discuss his experiences working in a re-emerging travel industry, in the wake of the pandemic.


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The Marketing Stir Promo: 100th Episode Coming Soon28 Dec 202100:15:33

Vincent and Ajay get excited for the upcoming 100th episode of The Marketing Stir Podcast by Stirista featuring Deanna Kotch, VP of Marketing at Red Lobster

Josh Anisfeld (Heidrick & Struggles) - Core Foundational Elements21 Dec 202100:43:15

Vincent and Ajay chat with Josh Anisfeld, VP of Digital Marketing at Heidrick and Struggles. He talks about how his company helps with culture-shaping for all sorts of organizations around the globe. Ajay is off to Hawaii, and Vincent remineces about traveling, himself.

Sonia Oblitey (OkCupid) - Exclusively Inclusive14 Dec 202100:43:57

Vincent and Ajay chat with Sonia Oblitey, Global Marketing Director at OkCupid. Sonia discusses how the dating app can be used to approach romance in a slow and meaningful way, and how the inclusiveness of OkCupid makes the app appealing all over the world. Ajay looks 12 years younger, and Vincent is a fan of clean-cut looks.

Kim Lauersdorf (EmblemHealth) - Provoke Curiosity and Creativity07 Dec 202100:51:57

Vincent and Ajay chat with Kim Lauersdorf, VP of Marketing at EmblemHealth. She talks about the fun challenges that lie with differentiating marketing from product to product in the health industry, and how using creativity can work around constraints. Vincent hosts the Silver Apple Awards, and Ajay looks forward to finishing off a strong year.

Adam Bleibtreu (ASGN) - Entrepreneurial Soul30 Nov 202100:48:16

Vincent talks with Adam Bleibtreu, the CMO at ASGN Incorporated. They talk about Adam taking on the CMO role at both ASGN and Creative Circle simultaneously and his past experiences leading him to where he is today. Ajay is traveling, and Vincent takes on this episode solo.

Christine Escribano (NBC Universal) - Polka Dotted Unicorns23 Nov 202100:47:11

Vincent and Ajay talk with Christine Escribano, Senior Vice President of Marketing at NBC Universal! She discusses how marketing is a dimensional industry, and how telling brand stories helps with sales. Vincent loves the fall weather in New York, and Ajay wins a tournament!

Jesse Bayer (DDB) - Fuel to Unexpected Creativity18 Nov 202100:45:12

Vincent and Ajay meet with Jesse Bayer, SVP, Group Strategy Director at DDB. He discusses growth within long term brand effects and short term sales effects and how marketing can grow but stay unchanged. Ajay recovers from a tennis injury, and Vincent takes a fall in Dallas.

Edward Bourelly (Planet Fitness) - Everybody has a Story10 Nov 202100:43:30

Vincent and Ajay talk with Edward Bourelly, the VP of Marketing at Planet Fitness. He talks about how not only marketing strategies change over time, but the way consumers diversify how they consume content. Ajay has an odd week at the quiet office, and Vincent gets nostalgic about growing up in the 90s.

John Busby (Centerfield) - By Phone, by Chat, by Text02 Nov 202100:47:05

Vincent and Ajay have a chat with John Busby, chief marketing officer and managing director at centerfirled. He talks about capturing first party data from customers and brands and how brands look for long term customer relationships. Vincent visits San Antonio again, and Ajay feels like the month between visits felt too long.

Dale Durrett (Bombora) - Pressed the Wrong Button26 Oct 202100:43:53

Vincent and Ajay have a chat with Dale Durrett, VP of partnerships at Bombora. Dale discuss how understanding customers and prospects can greatly help with engagement within the buying cycle. Ajay is glad that Texas weather finally feels like fall, and Vincent looks forward to hotel upgrades.

Human To Human Connection10 Sep 202400:43:48

On this week's episode of the Marketing Stir Podcast Kevin O'Connor joins Vincent to discuss breaking into the US Market, the future of the marketing landscape, and his 'Design First' mindset as Director of Growth at DesignIt


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Anudit Vikram (Media Math) - OG of the DSP19 Oct 202100:43:11

Vincent and Ajay talk with Anudit Vikram, the Chief product officer at Media Math. He talks about how the global pandemic's affect on remote work helped workers develop better relationships with the help of video calls and also about how cookies going away affects the industry. Ajay visits the Spurs headquarters, and Vincent is a teensy bit jealous.

Ian Johnson (Kinesso) - Geek By Nature12 Oct 202100:39:11

Vincent and Ajay chat with Ian Johnson, the Global COO at Kinesso. He talks about how his role makes company visions happen, and how a start in engineering eventually led him to a career in strategy. Ajay takes his kids to see elephants, and Vincent is excited to visit the Alamo.

Gretchen Eischen (Icertis) - A Marketer's Dream05 Oct 202100:41:35

Vincent and Ajay chat with Gretchen Eischen, Chief Marketing Officer at Icertis. They discuss strategy structure as well as technology that helps businesses use data. Ajay is delighted to continue season 2, and Vincent gets some new digs.

Amber Armstrong (LivePerson) - Little Bits of Face-to-Face28 Sep 202100:42:07

Vincent and Ajay chat with Amber Armstrong, Chief Marketing Officer at LivePerson about how conversational commerce brings brands and consumers close together. Ajay nearly gets a free car wash, and Vincent is extraordinarily excited.

David Danziger (The Trade Desk) - Data Palooza21 Sep 202100:49:06

David Danziger, Vice President of Data Partnerships at The Trade Desk, discusses the recent release of the Solimar platform, the necessity for Unified ID, as well as Danziger’s love for the Detroit Red Wings. Ajay discusses his trip to New York, and Vincent talks about the wrong sport.

The Gene Simmons of Data Marketing14 Sep 202100:47:19

Chad Englegau, CEO at Acxiom, discusses the importance of building an identity graph, the intricacies of remote work and the business ecosystem, and the band he thinks is a good model for marketing. Ajay celebrates his SAMMIE award, and Vincent leans into awkward selfies.

“Where do we want to go?”: Exploring the Complexities of AI, Demand Gen, and More07 Sep 202100:12:34

Marketing experts from Alight Solutions, Wrike, True Influence, VDC and Stirista discuss AI, demand generation, intent, and compliance and privacy.

Concentric Circles: Crafting the Right Story for your Audience31 Aug 202100:15:24

Marketing experts from MasterCard, Pitney Bowes, Toshiba Global Commerce Solutions, and Sprinklr discuss the ways they craft their messaging to appeal to their various audiences.

Accessible Luxury & Selling Skateboard Wax: Apparel Brands and How they Appeal to Target Audiences24 Aug 202100:12:41

Marketing experts from Gorjana, Chubbies, Shinesty, and Public Rec discuss the various strategies each brand uses to find (and keep) customers.

We Need to Drive a Renaissance: Data Driven Agencies on the Move17 Aug 202100:12:25

Marketing experts from Moore, Merkle, Stein IAS, and Equifax discuss the art and science of leveraging data for effective B2B marketing strategies.

More Than Language27 Aug 202400:38:10

On this week's episode of The Marketing Stir Podcast. Hugo Gomez from Abogados Now joins Vincent to discuss the nuances and complexities of creating marketing campaigns designed to effectively reach a Hispanic audience.

We Do Everything For You": Innovative Direct-to-Consumer Brands10 Aug 202100:13:22

Marketing experts from Makespace, City Furniture, Lovesac and The Farmer’s Dog discuss how their direct-to-consumer model became essential for their customers during the pandemic.

The Marketing Stir: “Competing With Bandwidth”: B2B Technology & Remote Work03 Aug 202100:16:12
“Data Does Not Make Decisions”: Leveraging Data for Consumer Brands (Multi Guest Review)27 Jul 202100:11:51

Marketing experts at Pearle Vision, Advance Auto Parts, Regal Cinemas and Nissan all explain how they use data to put their brand in front of the right people.

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