Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?

While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

• AI
• Augmented reality
• Influencer marketing
• First-party data
• Sustainability
• And more

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?

In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including: 

• Setting goals
• How to train ChatGPT
• Using prompts
• A/B testing
• The ethics of using ChatGPT
• And more. 

Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?

Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast. 

Listen to the episode to find out:

• What is brand awareness
• What metrics you should be measuring
• The tools you need to track them
• And more!

If you'd like to read along, you can check out our blog here. 

And don't forget, you can access ebooks, downloads, templates and more on our website.

TikTok has become a social media juggernaut. It is far and away the  fastest growing social media platform, growing by 87% in 2020 alone, and is expected to reach 1.8 billion users by the end of 2022.

However, as a relatively recent addition to the social media landscape, there are a lot of conflicting theories for how to use TikTok effectively for business. We find the best way to get started with a new platform is to see examples of brands that are doing it right. So we've put together a list of brands that are killing it on TikTok to show you how you can use it to grow awareness, engage users, and generally amp up your marketing strategy.

Listen to find out what brands we love and why. And if you'd like to read along, you can check out our blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website.

The gestalt principles look at human perception and are based on the human tendency to intuit patterns when processing information, including visual information.

One of the core tenets of the principle, which translated from German means ‘unified whole’, is that people tend to group similar elements, recognise patterns, and simplify complex images.

So, what does this have to do with dashboard design?

In short, everything, given that the gestalt principles define how humans perceive the world. Design, in this case, is just another complex set of visual information that people have to make sense of. 

When it comes to dashboards specifically, the gestalt principles or gestaltism can help in a myriad of ways. To find out exactly how though, we’ll go through some of the principles in this podcast and outline how you can apply them when building your dashboards.

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

Dashboards provide a clear, visual representation of your data by highlighting overall progress towards key goals. In this episode, we will dive deeper into some of the benefits of dashboards and discover how to determine which KPIs and metrics you should include on your dashboard for optimum success.

For many marketers, the tricky part of building an effective dashboard is knowing which metrics and KPIs are the most important and relevant ones, especially when there is so much data to choose from. We go through our top tips you should consider when choosing the KPIs for your dashboard.  

If you would prefer to read about it, just check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

Did you know an engaged workforce can increase profits by up to 21%?

It's not all about the profit though. Over recent years, employee engagement has become a key factor for many job seekers and employees, which means it has become increasingly crucial to employers as well. 

In this episode, we'll go through:

• What is employee engagement?
• Why is employee engagement important?
• Data-backed strategies to engage your employees better
• And more!

If you'd like to read about employee engagement, you can check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explore the benefits of an email dashboard and the best metrics to include to fully assess email marketing performance. 

Email marketing dashboards are a great way to display, measure and track the most valuable data for your email marketing and will give you the key data to gauge how close you are to achieving your email marketing goals. 

Before creating your dashboard, you should consider the goals of your email campaign. Is it to generate revenue, distribute new content, drive traffic to your website or nurture your existing subscribers? Once you have determined your goals and objectives, you can start deciding which metrics will be most relevant to include to show overall success and progress towards your goals.

Some of the best metrics include: 

1. Click through rate 
2. Conversion rate 
3. Bounce rate 
4. Unsubscribe rate 
5. List growth rate 
6. Spam complaints

Prefer to read about it? Then check out the blog here.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we show you how you can more effectively manage your projects using data dashboards.

Project management can be quite complex, taking a lot of time and resources, especially when trying to track goals and progress across different platforms. While a lot of project managers rely on spreadsheets and GANTT charts, one of the best tools to keep track of essential elements is a project management dashboard.

In this podcast, you'll learn:

• What a dashboard is
• The benefits of a dashboard
• How to use a dashboard to manage your projects
• And more!

Prefer to read about it? Then check out the blog.

And don't forget, you can access ebooks, downloads, templates and more on our website, hurree.co. 

In this episode, we explain the KPIs you should be tracking to get the most out of your social media marketing strategy,

Social media is now recognised as an entire business function, rather than just a marketing tool, so naturally managing and reporting on it is an incredibly time-consuming task.

It’s probably very obvious, but when done effectively, the hard work is rewarded. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media, so it certainly pays off to do it well.

With that being said, how do you know how well your social channels are actually performing? There is a lot of data available, but we're spotlighting the 11 KPIs that we believe are most useful in tracking the effectiveness of your social media channels.

We also have informative guides, videos, blogs, and infographics available at www.hurree.co.

In this episode, we explain the definition of a vanity metric and give you top tips on how to identify them, along with examples of common ones to avoid. 

Many of the analytics tools available to marketers will have dashboards with various graphs, metrics and reports, but just because it’s on the dashboard doesn’t necessarily mean it will be the data you need.  While it’s still useful to know how many people read your blog, liked your Facebook post or opened your email, do these metrics actually tell you enough about your campaign’s performance, or are they simply vanity metrics?

Vanity metrics are the KPIs or metrics that look good at a glance, but they don't provide much of an impact on any of your future marketing decisions, or shape your strategy. It’s important to be able to identify vanity metrics so that you don’t waste time tracking values that are meaningless.  

When deciding what metrics to measure, ask yourself the following questions: 

• Will the metric lead to a decision or a course of action?
• Can the results of this metric be easily reproduced in future? 
• Is the metric accurate and does it tell the full story?

Listen to this episode of the Marketing Slice to dive deeper into vanity metrics and learn which ones are best to avoid and why. 

In this episode, we will go over the biggest KPI mistakes we’ve seen and how you can avoid them.

KPIs are crucial to your overall business success. They help keep you on track, make decisions, and achieve your overall business goals. So, it can be really disheartening when you take the time to create and track your KPIs but aren’t seeing the results. Even worse is when you aren’t sure what’s going wrong.

It's easy to get bogged down in vanity metrics or leave your KPIs unattended. To make the most of your KPIs, it's important to ensure you're following KPI best practice, including:

1. Not making KPIs that are specific or measurable
2. Measuring too much
3. No ownership of KPIs
4. Working in a silo
5. Tracking KPIs manually
6. Comparing yourselves to others
7. Not reviewing your KPIs regularly
8. Not acting on KPI results

Listen to this episode of The Marketing Slice to find out how you can avoid these mistakes and make your KPI programme a smashing success.

If you would prefer to read about these KPI mistakes,  you can check out our blog post here.

In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.

In this episode, you'll learn about:

• The birth of inbound marketing: Explore how HubSpot's groundbreaking concept of inbound marketing reshaped the industry.
• Understanding inbound marketing: Uncover the core principles of this customer-centric approach, including content marketing, SEO, social media, and email marketing.
• Inbound vs. outbound marketing: Discover the fundamental differences between pushy outbound tactics and the trust-building nature of inbound marketing.
• The flywheel methodology: Dive into HubSpot's innovative flywheel model, a customer-centric alternative to the traditional funnel, and understand why it's a game-changer.
• Core tactics of inbound marketing: Explore key strategies, including content marketing (from blogs to videos), SEO, and email marketing, while staying compliant with GDPR.
• Benefits of inbound marketing: Learn why inbound marketing is not just cost-effective but also effective in building brand awareness, aligning sales and marketing departments, and utilizing first-party data.
• Inbound marketing's impressive impact: Discover the remarkable results of inbound marketing in both B2B and B2C scenarios.
• Conclusion: Understand why investing in inbound marketing is a smart choice, especially in an era of rising data transparency and privacy concern

Tune in for actionable insights and strategies that will empower you to elevate your marketing game, create value, and build lasting relationships with your audience.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

In this podcast, we explore the best KPIs that customer success teams should be tracking to maximise their success. 

The overall success of your company is inherently linked to the success of your customer. Customer success recognises that a satisfied and thriving customer is an essential component when growing your business. It’s a proactive process of anticipating and recognising customer challenges and needs, and provides solutions and answers before a problem even arises. 

When carried out effectively, customer success can improve customer retention, satisfaction and brand loyalty, therefore reducing churn, ultimately driving revenue for the business. 

Tracking customer success is crucial as it allows you to: 

• Establish a consistent revenue stream 
• Reduce customer churn 
• Turn customers into brand advocates 
• Upsell and cross sell more effectively 
• Improve your product or service offering 
• Increase employee engagement and morale 

With most businesses having a dedicated customer success team gathering customer data from various tools and platforms, it can be difficult determining which data is of most benefit to measure. Within this episode, we cover some of the most relevant KPIs for customer success teams. These include: 

1. Customer churn 
2. Net promoter score (NPS) 
3. Customer satisfaction score 
4. Monthly recurring revenue 
5. Customer lifetime value (CLV) 
6. First contact resolution rate (FCR) 
7. Customer support tickets 
8. Customer retention rate 

Listen to this episode of The Marketing Slice to dive deeper into each of these KPIs and learn how they can benefit your business.

If you would prefer to read about the best KPIs for customer success teams,  you can check out our blog post here.

In this podcast, we explore the nature of working in a marketing agency and why setting, tracking and measuring KPIs is so vital.

With over 90% of agencies relying on word of mouth referrals to drive new business, it's critical that they impress their existing customers.  One way to do that is by being able to quickly show the performance of campaigns, highlight the value of your services and show that the client is getting a good return on their investment. Using an automated marketing analytics dashboard will help massively in doing this.

Marketing dashboards can provide a unified experience for clients to view and understand campaign performance, without which hours may be wasted  manually collecting and combining data to retrieve the same insight.

Before starting any type of marketing campaign however, you need to know how you’re going to define success. What is important to one client may not be to another, so it’s crucial you have a clear understanding of the goals of each of your clients.

Within this podcast, we cover some KPIs that marketing agencies should be tracking.  These include:
1. Website traffic to lead ratio
2. Customer lifetime value 
3. Marketing qualified leads (MQL)
4. MQL to SQL conversion ratio 
5. Customer churn 
6. Social media conversion rates 
7. Return on investment 

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs.

If you would prefer to read about the best KPIs for marketing agencies,  you can check out our blog post here.

In this podcast, we explain the definition of a key performance indicator (KPI) and why it is important in business.

When working towards a goal, it can often be difficult to see what progress has been made and how far away the overall target is. That’s where KPIs come into the picture. A KPI is a quantifiable measurement used to assess the progress and performance of a given target within a company.

At its highest level, an organisation can have KPIs that assess the entire company performance, or on a lower level, there can be more specific KPIs that examine the effectiveness and success of specific teams, departments or individuals.

Within this podcast, we cover the benefits of setting KPIs and why they are important. These include:
1. Keeping staff engaged and on track
2. Monitoring progress and overall company healthy
3. Allowing you to make decisions
4. Detecting patterns over time

Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits, the 11 different types of KPI and how they can help your business.

If you would prefer to read about the definition of a KPI instead,  you can check out our blog post here.

In this podcast, we explore the 7 KPIs your SaaS business should be tracking to ensure success.

COVID-19 changed the way in which people work and altered the landscape of how the world does business as a whole. Back in March 2020 when companies were suddenly forced to work remotely, SaaS companies were in an excellent position to benefit from the changes brought on by the global pandemic. Even before COVID-19, the SaaS industry was growing and is still showing no signs of slowing down.

While this is great news for SaaS companies, this also poses its own risks: the more the industry grows, the more competition there is, especially with the emergence of new technologies and innovations. It is more important than ever for businesses to manage and measure their performance. Spotting areas where further resources and attention is needed will help SaaS companies get ahead of their competition and likewise, measuring performance to see what strategies are working well is crucial. That's where KPIs come in.

The 7 KPIs every SaaS company should be tracking include:

1. Customer churn rate
2. Revenue churn
3. Monthly recurring revenue
4. Customer acquisition cost
5. Customer lifetime value
6. Net promoter score
7. Lead velocity rate

Listen to this episode of The Marketing Slice to dive a little deeper into each of these KPIs and how they can help your business.

If you would prefer to read about the KPIs instead, you can check out our blog post here.

In this podcast, we explain the benefits of KPI reporting and how they can benefit your business.

If you were to listen in to just about any executive meeting or performance review, it’s highly likely you would hear the term ‘KPI’ mentioned several times. A prominent term in the world of business and one that is often thrown around a lot, KPI stands for key performance indicator. 

Each business will spend time, money and valuable resources on campaigns and business activities, so it makes sense to measure progress to ensure resources aren’t being wasted. If you want to meet your organisation’s objectives, then a KPI report is a great place to start. 

6 benefits of reporting on your KPIs include:
 
1. Improve employee engagement and morale
2. Close learning gaps
3.  Measure performance
4. Help to make decisions
5. Detect patterns over time
6. Help to set goals and plan

Listen to this episode of The Marketing Slice to dive a little deeper into each of these benefits and how they can help your business.

If you would prefer to read about the benefits instead, you can check out our blog post here.

In this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.

Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.

The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies.

A sales dashboard is a visual representation of your sales data. It provides an ocular overview of your KPIs so that your team can get an at-a-glance understanding and make data-driven decisions based on these visual insights.

Here are the 12 key performance indicators that you should include to get the most from your sales analytics dashboards:

1. Sales growth
2. Sales targets
3. Opportunities
4. Sales to date
5. Product performance
6. Lead conversion rate
7. Sales per rep
8. Sales by region
9. Sell-through rate
10. Pipeline velocity
11. Quote-to-close
12. Average purchase value

Listen to this episode of The Marketing Slice to dive a little deeper into each of these 12 KPIs and why they are useful to include in your sales analytics dashboards.

If you would rather read about this topic, check out the original blog right here. 

In this podcast, we explain how to create the perfect content marketing campaign. 

Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.

By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.

Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always several elements that will factor into any great content marketing campaign. 

Here are the 7 key features that you need to include to create the perfect content marketing campaign:

1.  Set your goals: what problem are you solving for the customer? 
2. Define your target audience: segmentation & buyer personas
3. Content for the buyer’s journey stage
4. SEO: Keyword research
5. Create your topic cluster
6. Content calendar
7. Measure success: marketing analytics

Listen to this episode of The Marketing Slice to dive a little deeper into each of the 7 aspects that feature in the perfect content marketing campaign.

If you would rather read about this topic, check out the original blog right here. 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be talking about How to Build the Perfect Customer Onboarding Campaign.

What is Onboarding? 

Onboarding is the process of welcoming a new customer to your brand by teaching them how to use the product they have purchased. Onboarding is a cross-departmental effort requiring sales, marketing, and customer service teams to provide guidance and support. 

Think of onboarding as an instruction manual, without which your customer will have no idea how to operate your product. Sure, they may have a good crack at it - opening the box, setting it up, etc., but they won’t get very far, and in the end, they will blame your brand or your product for their lack of success. They might even ask for their money back and tell their friends to avoid your brand.

Read more about marketing metrics: https://blog.hurree.co/blog/marketing-metrics

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

In this episode of The Marketing Slice, we explore the 7Ps of the marketing mix: a staple when it comes to developing a solid marketing strategy.

If you would prefer to read about the marketing mix, you can do so right here.

What are the 7Ps of the marketing mix?
 
The concept was developed in the 1960s, and originally included 4 Ps: 

• Product
• Price
• Place
• Promotion 

It was then later expanded upon in the 1980s to include 3 additional elements: 

• Physical evidence
• People
• Process

This formed the extended marketing mix that we know today as the 7 Ps of the marketing mix.
 
With the right set of guidelines, marketers are able to strategise and develop campaigns that work towards gaining and retaining highly valuable customers. The 7Ps of the marketing mix can act as a well-structured checklist for marketers who aim to create an effective strategy that achieves their goals and evolves the business to the fullest extent.

Now that you know what the 7Ps of the marketing mix are and their origins, listen to this episode to dive a little deeper into each aspect.
 
 If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

In this episode, we're going to dive into the world of big data, discussing everything that marketers need to know about this hot topic.

If you'd like a written copy of this guide, full of useful graphics and statistics, then you can download it for free by clicking here.

In years gone by, working in marketing involved a large amount of guesswork on topics like what your target audience may or may not like in terms of your product or service, communication channels, messaging, content, and more! Today, however, this information is easily accessible and allows marketers to make informed decisions on how to proceed with their marketing efforts.

This information is often referred to as big data.

When getting to grips with big data it’s very easy to become overwhelmed and lost in pages upon pages full of techie jargon and explanations that simply go over the heads of those of us who didn’t study IT.

So that's why we attempt to break it down into something that is easy-to-digest and marketer-friendly.

In this episode, we'll cover the following topics:

• What is big data?
• What is the Internet of Things (IoT)? + how this relates to big data
• The 3 types of big data
• The benefits of big data
• The challenges of big data
• How to get started with utilising big data in your marketing strategy

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!

Tracking the user journey is essential for marketers to gain insights into how users interact with their websites or apps. Google Analytics 4 (GA4) is designed to be more flexible and scalable than previous versions. With its advanced features and capabilities, it’s revolutionising how marketers analyse user behaviour, unlock valuable insights, and optimise their strategies.

In this podcast, we'll explore how marketers can use the new advanced features of GA4 to  better understand their customers and their journeys.  This includes:

1. Enhanced funnel analysis
2. User flow analysis
3. Event based tracking
4. Cross-device and cross-platform tracking
5. Improved personalisation opportunities
6. Machine learning capabilities
7. Advanced audience insights
8. Attribution modelling
9. Privacy-centric approach
10. Custom reporting and analysis

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.

In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.

If you'd prefer a copy of this episode to read, then click here.

What is customer retention? 

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor. 

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.

In this episode of The Marketing Slice,  we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):

1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Emma Mullan and in this podcast, we will discuss How To Build the Perfect Fashion Marketing Campaign.

If you'd prefer a copy of this episode to read, then just follow the link below:

https://blog.hurree.co/blog/how-to-build-the-perfect-fashion-marketing-campaign 

The fashion industry is exciting, but it's also one that comes with many challenges due to its high level of competitiveness. One of the best ways to compete in this fast-paced industry is with a great fashion marketing campaign.
 
Our 9 building blocks to a great fashion marketing campaign, and that are discussed throughout this episode, are:

1. Having a website
2. Great visuals and branding
3. Having a mobile presence
4. Social media
5. Influencers
6. Email marketing
7. Blogging
8. Digital ads
9. Customer reviews

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly and in this podcast, we will discuss The Ethics of Big Data.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

What is big data ethics?

Much research has gone into the field of big data ethics in the past decade as academics and business leaders alike attempt to grapple with public push-back on the use of big data.

The field of big data ethics itself is defined as outlining, defending and recommending concepts of right and wrong practice when it comes to the use of data, with particular emphasis on personal data. Big data ethics aims to create an ethical and moral code of conduct for data use.

There are five main areas of concern in big data ethics that outline the potential for immoral use of data: 

1. Informed Consent
2. Privacy 
3. Ownership
4. Algorithm Bias & Objectivity 
5. Big Data Divide

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you think they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

Modern marketers are expected to be omnichannel, data-driven masterminds, generating, analysing and acting on customer data in an accurate, timely and personalised manner. 

Living up to this expectation can be hard when you are struggling to connect data across multiple disconnected channels and marketing tools. The issue of businesses working with disparate information is referred to as data silos, something which 47% of customer experience executives state is hurting their digital CX initiatives. 

In this podcast, we will provide you with the fundamental knowledge you need to solve data silos within your marketing department: data integration.

What is data integration? 

Data integration is the process of taking data from multiple, disparate sources and connecting it to achieve a single, unified view. The process is particularly significant to those working within a marketing discipline who are attempting to communicate with their customers via many channels and struggle to gain a complete picture of their customer journeys. 

By listening to this podcast, you can expect to learn why data-driven, omnichannel marketing is the new industry standard and why marketers need data integration to achieve this standard. You will also discover how data integration can save your business time, increase efficiency and drastically improve your ability to gain and act on business intelligence. 

We will also delve into one of the most effective types of data integration for the marketing industry, application integration, and provide a real example of how this technique can improve your marketing campaigns by allowing your marketing tools to work better together.

Finally, you will discover some of the best practices for data integration success: 

• Planning 
• Method Evaluation 
• Organisational Readiness
• Data Governance

Download ‘Data Integration Strategy: What Marketers Need to Know’ today and find out why over 80% of enterprise business operations leaders say data integration is critical to ongoing operations.

In this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.

Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.

Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so much as a goodbye. That’s the phenomenon that we call shopping cart abandonment.  

What is shopping cart abandonment?

Shopping cart abandonment is when a website visitor, i.e. a potential customer, adds items to their shopping cart, begins the check-out process and leaves without actually making a purchase. Cart abandonment is one of the key issues fought by digital e-commerce marketers today and is one of the biggest contributors to lost sales in the e-commerce industry.

In this podcast, we discuss 5 of the main reasons why shoppers abandon their carts, teach you 7 ways to combat shopping cart abandonment and offer 3 things you need to action right now to improve customer experience.

You can read this episode in full, along with helpful graphics and other great resources over on our website.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.

Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects.

However, simply making use of multiple channels does not automatically equate to an omnichannel experience.

An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.

You can read this episode in full, along with helpful graphics and other great resources over on our website.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly and in this podcast, we will be discussing the differences between a Data Warehouse and a  Data lake. You can read this episode in full, along with helpful graphics and other great resources over on our website.

What is a data warehouse?

Data warehouses typically store data from various sources, integrating the source data to provide a unified view. These sources can include transactional systems, application log files, relational databases and more. The data in question is most often historical data required for periodical queries; this historical record is referred to as a business's ‘single source of truth’.

What is a data lake?

A data lake is a repository that allows for the storage of vast amounts of raw data, that is, data that has not been prepared, processed or manipulated to fit a particular schema. Data lakes are typically housed within a Hadoop technology environment; Hadoop is an open-source software framework that facilitates massive data storage capabilities. 

In the episode, we cover 8 key areas where data lakes and data warehouses differ and discuss the benefits of each for your company.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

So here we go…

In this episode of The Marketing Slice by Hurree, our Content Specialist, Stevie Langford, discusses data warehousing and business intelligence and illustrates their importance for marketers looking to optimise their strategies and achieve business goals. 

This podcast answers the questions: 

• What is a data warehouse?
• What is business intelligence?
• How do data warehousing and BI relate to marketing?
• What opportunities can marketers achieve with the help of business intelligence? 

Practising business intelligence without a data warehouse can have its downfalls. As you will find out when listening to this podcast - data warehouses organise and standardise data making it easier for BI software to analyse and therefore more effective for organisations to utilise. 

Data warehousing and BI tools eliminate individual perspectives which, in turn, enhances lead generation, streamlines productivity and empowers businesses to make decisions that are strategically relevant - providing an overall healthier organisation. 

If you prefer, you can access the text version of this podcast right here.

Enjoy!

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

Welcome to The Marketing Slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

In this episode of the Marketing Slice by Hurree, our content marketing executive, Dominique, answers the question: What is Data Integrity? 

Data integrity is the practice of ensuring data remains accurate, valid and consistent throughout the entire data life cycle.  There is both logical data integrity and physical data integrity. 

In this podcast, we will discuss various ways in which data integrity can become compromised: 

• Human error
• Transfer errors
• Cyber threats
• Compromised hardware 
• Remote working
   

We also discuss some principles for ensuring data integrity is protected: ALCOA+.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

Thanks for listening! 

In this podcast, we will be explaining exactly what it means to be a B2B SaaS marketer, along with our top tips for success.

Marketing your B2B SaaS product is a whole different ball game to any B2C marketing campaign. This isn't just your brand trying to communicate with and influence one person to purchase your product.

With B2B SaaS marketing you have got to firstly get in front of the executives, administrators or coordinators, and give them the desire for your software. Then, you need to make your way up the command chain as it's unlikely that the exec-level employees have the purchasing power, so you are relying on these consumers to advocate for your product and help sell the solution.

Carrying this off successfully requires a different approach to the norm.

In the podcast, we detail 8 B2B SaaS marketing insights & tips for success, so get listening now to discover how you can get on the radar of your prospective customers.

You can also view a written version of this content if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!

While AI is becoming a part of our daily lives, it's crucial to consider the ethical challenges it presents. 

In this episode, we delve into the ethical implications of AI and specifically, the rise of generative AI.  We explore how generative AI can be biased, unfair, and unsafe, and emphasize the importance of transparency and accountability in its use.

We'll cover a range of topics, including:

• Traditional vs generative AI
• The ethical issues of generative AI
• How to practice responsible AI
• And more.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

In this podcast, we will be discussing how to become a human experience-centred brand.

This episode will enable you to: 

• Master the characteristics of customer experience (CX), user experience (UX) and human experience (HX).
  
  
• Unlock 3 key case studies that examine how top fashion and beauty brands optimise their business potential and success rates with CX, UX, and HX.
  
  
• Action our 5 steps to become a fully HX-centred brand. 

There are also plenty of statistics from marketing gurus and industry experts to help you along the way. 

Let’s face it, common business and marketing practices are constantly evolving. The traditional ‘hard sell’ and ‘pushy promotions’ just don’t cut it these days. People need more. 

That means considering your customers and users as people rather than price tags, footfall numbers, or user IDs; it means considering consumers as humans that have empathy, awareness, and purpose.

That makes sense, right? But what is customer experience? What is user experience? What is human experience? And why are these three acronyms so integral to successful business and marketing strategies?

This podcast will enable you to fully utilise your potential and realise that the world is changing and it’s important for you to change with it. 

So, what are you waiting for? Listen now and start strategising!

You can also download the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

In this podcast, we're going to explore the pros and cons of big data.

You might find yourself asking... what is big data? How big is big data?  And what are the pros and cons of big data? 
 
If this sounds like you, then you have definitely come to the right place.

Big data is the term used to describe a collection of data sets that are so large and complex that they require more than just the conventional means of processing.

It can be said that almost every organisation that’s currently active in the market makes use of big data. And nearly every department in a company can benefit from the insights that big data can offer. But handling vast amounts of information can come with problems as well as benefits.

So, what are you waiting for? Dive into this podcast and get answers to those all-important questions.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

In this podcast, we will be giving you an Essential Guide to Data Integration. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.

What is data integration?

Data integration is the process of taking data from multiple sources and combining it to achieve a single, unified view. 

The product of the consolidated data provides users with consistent access to their data on a self-service basis. It gives a complete picture of key performance indicators (KPIs), customer journeys, market opportunities, etc.

In this episode we cover: 

• Marketing Data Integration
• Why Implement Data Integration?
• Types of Data Integration
• Data Integration Techniques
• Benefits of Data Integration
• Data Integration Strategy
• Conclusion

To read the text version of this guide in full, head over to our website here.

To book a demo of Hurree's data integration platform, fill in a quick form here.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this podcast, we're going to guide you through, step-by-step, how to create a social media marketing strategy.

Social media is a must-have part of every brand's marketing strategy. 

For each minute you don't have a presence on social media you are losing out on key sales and leads to your competitors. Social media is where users actively turn to when searching for real reviews and recommendations to the products or service you offer. Sure, your website is great and super informative, but it fails to show the human side of your brand. This is how your current and future customers build a real connection, trust and loyalty to your company.

To help you get on your way to creating a social media marketing strategy that will increase brand awareness, enhance customer relationships and boost lead generation and revenue, you can listen to our step-by-step guide that covers the following key areas:

1. Choose your networks
2. Set up & optimise your profiles
3. Check out your competitors
4. Find your brand personality and voice
5. Define your goals and objectives
6. Decide on a posting schedule
7. Great creative with content ideas
8. Create a content calendar
9. Social advertising and influencer marketing
10. Engage with your audience
11. Analyse and adapt

If you'd like to download the written version of this guide, filled with resources and templates to help aid your social media marketing strategy further, please visit the link below:

👩🏼‍💻  How To Create a Social Media Marketing Strategy Guide Download  💫

Plus, if you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!

In this podcast, you’re going to learn what a data warehouse is and the benefits and drawbacks of data warehousing.

As marketers, we regularly come into contact with new and emerging acronyms, industry-related jargon and technical definitions, all of which can be tough to keep up with. 

It’s common to feel out of your depth in this space and so, as marketers working in the tech industry, we like to keep things simple. Have you found yourself asking what is a data warehouse? 

Businesses can get more from their information and optimise their analytics efforts when they move beyond simple databases and utilise data warehousing. Finding the right data warehousing solution to fit business needs can make a huge difference to the decision-making process and improve how effectively a company serves its customers and grows its operations. 

But it’s important to remember that, as with many technical processes, data warehousing has both benefits and drawbacks. This means it’s vital for businesses to consider both sides of the coin, accurately research and assess the company needs before committing to the implementation of a data warehouse system.

Have a listen to this podcast now and gain a more in-depth insight into what a data warehouse is, business intelligence, how a data warehouse works (simplified) and the benefits and drawbacks of data warehousing.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!   

As a marketer, you need to always be on the lookout for, and "in the know" about, the latest trends and tools that could help add value to your marketing strategy.

In this episode, we look into the topic of Big Data. If you are not already familiar with it, then it's time to get acquainted.

The term might sound quite technical, and something that would require specialists such as data scientists. However, with the right tools, big data can be accessible and useful to marketers in both large enterprises and SMEs.

By utilising big data, marketers can improve their marketing strategy with the following:

• A better understanding of their target audience
• A better understanding of the most suitable marketing channels
• An ability to personalise content like never before
• The opportunity to target the best keywords
• A clear understanding of tactics that are/are not working
• Better optimised pricing 
• A clear indication of ROI

Have a listen to this podcast now and gain a more in-depth insight into each one of these factors and how they can improve your marketing strategy. We also discuss just what big data is, with a clear, straightforward explanation that is perfect for beginners.

You can also check out the written version of this podcast if you'd prefer here.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!   

In this podcast, we’re going to answer the question 'what is data integration?' and talk you through the process and benefits in a super simplified way that anyone can understand.

We will provide you with a simple problem and solution explanation of data integration, then deliver a more technical definition, and finish off with some of the reasons why your business could benefit from investing in a data integration solution.

So, what is data integration anyway?

Data integration sees multiple disparate data sources stored in various technologies from applications to devices connected to the Internet of Things (IoT), combined to create a unified view. In its unified state, executives can use the data for operational or analytical business intelligence (BI) purposes.

Data integration can save businesses time, increase efficiency and improve customer experiences, which, in turn, increases revenue.

Find out more about Hurree's data integration capabilities here: https://www.hurree.co/2-way-integrations

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!   

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. So here we go…

Creating an effective marketing strategy entails more than just writing out some bullet points about what you think you might produce or aim to achieve over the next couple of weeks, months or a year. In order to market successfully, you need to have a number of solid components to focus on.

A marketing strategy is a methodically designed plan created to outline and guide marketing activities with the aim of achieving specific outcomes. It’s the foundation upon which marketing decisions are made. The ultimate function of a marketing strategy is to focus your marketing objectives and campaigns and keep these efforts aligned with the wider company goals.

It’s all well and good having an overall understanding of what a marketing strategy is, but knowing and implementing the fundamental components that make up a great strategy will keep you at the top of your game.

 
What Are The 5 Major Components of a Marketing Strategy?

1. Target audience
2. Goals & objectives
3. Competitor analysis 
4. Content creation
5. Measurement

A well-thought-out marketing strategy provides a multitude of opportunities for businesses big and small. 

Things that we all strive to achieve like enhanced customer loyalty, increased sales and ROI, a strengthened brand and the ability to triumph over market competitors become far more obtainable with a structured strategy in place. So implement these five critical components that I’ve outlined above, regularly revisit them and allow your marketing to thrive. 

In this episode of the Marketing Slice by Hurree, Content Marketing Executive Dominique will be discussing push notifications and how to keep your customers happy and engaged when using this tactic.

What is a Push Notification? 

A push notification is a message sent by app marketers to deliver offers or call-to-actions (CTAs) to users who have opted-in to the service. This can happen in-app or while using a device. Finding their home on the lock screen, push notifications prompt users to take action with the goal of building user-brand-relationships whilst increasing engagement.

 Push notifications can be the key to skyrocketing your app engagement by a whopping 88%.
But Localytics report that 52% of app users find push notifications to be an annoying distraction.

From sending too many messages to sending irrelevant messages, it’s easy to become a push notification pest. So, to help you avoid this fate, we've outlined 5 ways you can ditch pestering your audience and instead delight them with every notification.

Read the full blog post here.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!


Thanks for listening! 

Hello and welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.

I’m Dominique Daly, and in today’s podcast we’ll be talking about Marketing Metrics You Need For Data-Driven Success.  You can read along with the full blog post here.

We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co. 

What are marketing metrics?

In a general sense, a metric is a system or standard of measurement. For professionals, marketing metrics are measurable values and processes used to measure the effectiveness of marketing activities and demonstrate results across marketing campaigns. 

As a marketer, making data-driven decisions is essential, but there’s no way to do that if you don’t know how to interpret your data. This bumper list of marketing metrics is the perfect place to start your data-analytics journey.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

AI is transforming how businesses operate - from automation and decision-making to customer service and resource allocation. 

In this podcast, we'll explore real-life examples of companies harnessing the power of AI in diverse business processes, with valuable insights on how you can leverage AI to drive innovation within your own organisation, including:

• Sephora
• Amazon
• Google
• Lyft
• Spotify
• Starbucks
• And more...

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast, we’ll be talking 3 Awesome Onboarding Push Notifications To Welcome New Users.

What is Onboarding?

Customer onboarding consists of a series of methods and elements that are used to assist a new user in becoming familiar with a digital platform or product.

Welcome emails enjoy an insane 50% open rate, so it makes sense that push notification welcome messages follow suit.

You should endeavour to send every new user a welcome message in the first 24 hours after they have downloaded your app. After all, 74.4% of customers expect some form of welcome.

There are many different motivations for sending your users welcoming push notifications. In this podcast, we take a look at how some big-name apps use onboarding push messages and how you can incorporate their approach into your push notification strategy.

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co.

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it! 

"An image is the set of beliefs, ideas, and impressions that a person holds regarding an object." - Phillip Kotler

Having a strong brand image is a crucial element of any business and a great way of differentiating yourself from a crowded market.

A brand image can be formed without the need for a person to purchase a product or service as it could be based on something they heard online or from a friend or family member. Essentially, brand image is someone's perception, so not something you can have full control over.

However, what you do have, is the power of influence.

There are many elements that you do have control over, that can help shape how others perceive your brand.

If you'd like to know what these are, get listening to this episode!

Alternatively, you can read the blog version here. 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. 

Thanks for listening! 

Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now.   

In today’s podcast, we’re discussing How to Maximise Millennial Marketing with Demographic Segmentation. We also have associated guides, videos, blogs, and infographics that can all be found at www.hurree.co.

What are HENRYs?

In demographic segmentation, the acronym HENRY means High Earning, Not Rich Yet. According to The Wise Marketer, a HENRY is “under 55 years old with an annual income between $100K and $250K, but that has not amassed investable assets of $1M”. Between 2012 and 2017, this segment of the population grew by 26%, meaning that roughly 36 million households fall into this category. 

Given that 27% of HENRYs are millennials, this affluent subgroup is a highly powerful market to delve into. The U.S. Chamber of Commerce estimates that millennial HENRYs have a purchasing power of approximately $200 million directly, and $500 million indirectly through parental-spending influence. 

To hack this demographic you will need to understand the following areas of marketing: 

1. Mobile-first marketing
2. The power of personal branding 
3. Creating an experience
4. Tackling social justice issues 
5. Fostering brand loyalty

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening! 

In this episode of the Marketing Slice by Hurree, Content Marketing Executive, Dominique, will be looking at How to Increase Your Startup's Customer Retention Rates.

What is Customer Retention?

Customer retention is the process of turning new customers into returning customers using various tactics that foster positive customer relationships. 

Customer retention is incredibly valuable to startups as returning customers spend 33% more on average than new customers due to brand familiarity and the potential for upselling.

Why do startups fail at Customer Retention?

• Lack of time invested
• Thinly spread budgets 
• Over-focused on acquisition 
• Poor target-audience fit 

In this episode, we will discuss how  startups improve their customer retention rates in 2021:

> Create omnichannel experiences 🌐
> Reward loyalty (digitally) ⭐
> Create personalised content (beyond merge tags, please) 💌
> Be flexible and pivot when needed (Covid19 taught us that) 🏽
> Be customer-focused with billing and pricing 💵

For the hows, whys, and some killer examples, why not check out the full blog post: https://lnkd.in/eE4Cm5M

If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it! 

If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website at www.hurree.co. Thanks for listening!