The Marketing Remix – Détails, épisodes et analyse

In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes without ever reaching your site. 

This episode explores how content marketers must evolve: What do we create when AI gives the answers? What value does content offer beyond visibility? How do we shift from being found to being followed? 

Marketing is often confused with promotion, but really, it’s about much more than that. Marketing is about knowing and understanding your customers so well that your product or service fits them and, ultimately, sells itself. In short, marketing is about insight above all else. 

In the spirit of those insights, we present our Meet the Marketer series, where we discuss the careers and tactics of marketers behind industry-leading brands. 

In this episode, we chat with Brianna Showell, Vice President of Marketing at Reef. A seasoned brand builder, Brianna has shaped consumer connections at some of the world’s most respected names, including Nike and prAna. With deep experience in brand storytelling, strategic planning, and consumer engagement, she brings a fresh vision to Reef’s next chapter. 

We’ll explore how Brianna’s work is helping Reef break out of its seasonal mold, expand its product line, and double down on authentic, insight-driven innovation. You’ll hear her perspective on everything from building cohesive funnel strategies to leveraging retail experiences, and inspiring teams to balance creativity with performance. 

In this episode, we chat with Cynthia Neiman, Chief Marketing and Experience Officer at CHOC Children's Hospital of Orange County. Yes, she's both the CMO and CXO, a trend that's quickly catching on. Under the CMO plus role, Cynthia leads a 30 person metrics driven marketing, patient and family experience, and employee experience team. Tune in for a deep dive into her day-to-day, the challenges of working in healthcare, and look into the future of the industry. Stick around for stops along her incredible career journey from introducing IKEA to the West Coast to leading Mattel's first digital efforts, and turning Barbie into pure social media gold.

In this episode, we chat with Jason Wells, Managing Director at CHARLY USA. If you are anywhere other than Mexico, you may not know the brand yet, but with the tagline LEAVE OUR MARK, the athletic apparel company is on a mission to do just that... here in the US. Charly is a household name in Mexico, having been in the footwear and apparel game for over 60 years and, more recently, sponsoring more than half of the Liga MX soccer teams.  

 Now, their eye is on the US market, and they’re making their mark fast. With Wells at the helm, they’ve already struck a multi-year deal with the San Diego Loyal soccer team, their first in American Soccer, significantly expanded their national footprint through notable retail partners, and made great strides in increasing their notoriety beyond the Hispanic market.  

 Tune in to hear about his career trajectory as well as learn what other winning tactics are to the playbook he’s building on the fly — inspired by his many years in footwear and apparel, including 13 years at ASICS, knowing what to use and what to throw out the door when approaching this unique challenge of bringing this Mexican brand to the US. 

Did you hear the good news from Google? They’re doing away with Universal Analytics soon. If you’re wondering how in the world is that a positive, read on. The tech giant has launched an even more powerful platform. One that works across your top channels, delivers predictive insights via machine learning, drives better results — and prioritizes user privacy. It’s called Google Analytics 4, and in this episode, we’ll tell you all about it, including how to pivot to the platform before the sun sets on Universal Analytics — and your data. 

As a marketer, you know the importance of creating customized content on your website. But it sure takes a lot of time and effort. Here’s a shortcut: Kentico 13 MVC.

Equal parts powerful CMS and development framework, MVC delivers segmented content personalization, flexible page templates, and SEO improvements. Plus, it’s easy to support and scale. Hello, better ROI. In this episode, our own Sr. Director of Web & Platform Solutions, Candice Wyatt, and SEO Strategist, David Lewallen, will guide you through upgrading to Kentico 13 and MVC technology with our innovative dual-site approach. 

We all know what a great marketing campaign looks like. But for someone new to marketing, they may not know how those campaigns come together in the first place. As a marketing intern you have a front-row seat to the entire process. And while an internship provides a staging ground for young talent to expand their skillsets and learn the ropes of marketing (buzzwords and acronyms included), it’s also a great way for companies to harness fresh perspectives from new team members who have their own innovative ideas to share.

Hear from the Red Door 2022 Summer Interns about their internship journeys, how they found a position that was right for them, ways to make valuable contributions as an intern, and what life is like as an intern at Red Door Interactive

Some of the brightest careers in marketing start with a summer internship. And while sometimes an internship means learning, growing, and then moving on to another opportunity, other times, the stars align and a company is able to provide an intern with a full-time role that offers room for growth and a chance to propel their career to the next level.  

Take a peek into Red Door’s company culture, the challenges our former interns faced along the way, and some tips to help future interns make the most of their marketing internships. 

Nothing brings on the feeling of dread quite like hearing these five words: “We need a website redesign.” It’s usually a long, expensive, and stressful process. But, it doesn’t have to be. Enter: GDD, aka Growth-Driven Design. With its marketer’s mindset, this approach gives you a quick, agile website, based on data — not assumptions. In this episode, we’ll explain how Red Door’s own development team uses GDD to turn enterprise websites into digital marketing machines. 

It’s no secret, the marketing industry is always changing. To highlight some of the changes and issues we see on the horizon, we present our Industry Mix episode series – where we challenge marketers to look and think about the road ahead. In this episode, Reid explores the rise of artificial intelligence (AI), its impact on consumer control, and the evolving role of the marketer.