The Marketing Picnic – Détails, épisodes et analyse

Personal branding and the right social media platform can be crucial to the success of your online business.

Our guest today has experience working as a Brand Manager for four global brands. 

Laura Haleydt has award-winning marketing skills to help clients reach their full personal branding potential. She does this by offering tips and tricks on how to build an online business with the power of Instagram.

Laura is an Instagram Marketing and Personal Branding Strategist. Helping her clients scale their businesses using Instagram strategies and personal branding. 

She is also the Co-Founder of Elle Synergy. An online resource for skilled women to build and scale their own online business. 

In today's interview, Laura breaks down the basics of Instagram. As well as, what matters most when it comes to branding yourself on Instagram. From Instagram DM's, shares, or even comments, Laura has the know-how and the experience to help you grow your online business!

Listen to the Podcast at https://pod.co/picnic-tmf or

on Apple [https://podcasts.apple.com/gb/podcast/tmf-picnic/id1495963496],

Spotify [https://open.spotify.com/show/5Mj5iY8IqefIbAxwX6rr3B],

Google Podcast [https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9waWNuaWMtdG1m], acast [https://play.acast.com/s/TMF-Picnic],

Stitcher [https://www.stitcher.com/podcast/podcastdotco/tmf-picnic],

or on your favorite podcast platform.

What tactics have you or will you use in your own Instagram Branding?  

Want more episodes pertaining to Personal Branding?

Listen to TMF Picnic’s episode with Jeannette Bridoux aka The Spiritual, Personal Branding/ Instagram Coach from the West

https://pod.co/picnic-tmf/jeannette-bridoux-aka-the-spiritual-personal-branding-instagram-coach-from-the-west/

Listen to TMF Picnic’s episode with Mark Metry, How to Overcome Social Anxiety and Grow Your Podcast https://pod.co/picnic-tmf/mark-m-2/

Selected Links from the Episode: 

Want to Connect with Laura Haleydt?

• Website jo.my/laurahaleydt
• Instagram jo.my/laura-instagram
• YouTube jo.my/laura-youtube
• LinkedIn jo.my/laura-linkedin/
• TikTok jo.my/laura-tiktok/

Targeted landing pages can make or break your visitor-to-lead conversion rate.

This means that we should always be looking for the best ways to increase the quality of our landing pages. 

Waseem Bashir has created over 500 different landing pages that increase these conversions. 

Waseem Bashir is the Founder and CEO of Apexure. Waseem's agency helps businesses generate leads with conversion-focused landing pages and sales funnels.

He is also the Founder of LeadGen App. This app helps businesses and marketers capture more leads with effective online forms. 

In today's interview, Waseem breaks down the best practices for landing pages. Waseem explains the roles of landing pages within your larger website. We also discuss long-form vs short-form, landing pages in B2B, and some quick wins for landing pages.

What practices will you implement into your own landing pages?

Want more episodes pertaining to Best Practices in Growth Marketing?

Listen to TMF Picnic’s interview with Andrei Zinkevich, the B2B Marketing Principles That Never Change, Crisis or Not!

https://pod.co/picnic-tmf/the-b2b-marketing-principles-that-never-change-crisis-or-not-with-andrei-zinkevich

Listen to TMF Picnic’s interview with Jean Bonnenfant, King of B2B Growth Works and Retention!

jo.my/jean-bonnenfant/

• Selected Links from the Episode: 

Want to Connect with Waseem Bashir?

Apexure | Website jo.my/apexure/

LeadGen | Website jo.my/leadgenapp/

LinkedIn jo.my/waseem-linkedin/

Twitter jo.my/waseem-twitter/

• More Resources:

Want Waseem to Review Your Landing Page? 

https://lp.apexure.com/review-my-landing-page/

Waseem’s 5-Day Webinar Course 

https://lp.apexure.com/webinar-course/

Trust Pilot | Website

jo.my/trustpilot/

UsabilityHub | Website

jo.my/usabilityhub/

Rory Sutherland | Alchemy

jo.my/rory-sutherland-alchemy/

Russell Brunson | DotCom Secrets

jo.my/russell-brunson-dotcom/

Have you ever felt like you had no control over a situation? Like your cards were already dealt.

Some may feel like they have no control over their position in life. I have struggled for years on how to communicate how much power people actually have. Now, I tell them to look at Mark Metry.

Mark has been able to transform himself to help others and watch people change for the better.

Mark Metry is only twenty-two and is already a bestselling author of his new book, Screw Being Shy.

Mark writes on how to communicate your authentic self and how to achieve a successful and happy life.

Mark Metry once struggled with social anxiety. He was able to redesign himself and transform into his true self. Now, Mark is a Forbes Featured and International TEDx keynote speaker.

Embracing his true self, Mark is a successful public speaker, author, and podcaster. Mark Metry is the host of a top 100 podcast called Humans 2.0.

Mark Metry has made it his mission to spend his life trying to impact and influence others.

We discuss the first steps to empower oneself and why you must learn to understand and align your own reality.

We also share how you can grow your podcast audience and the common myths that surround being a podcast host.

I highly recommend you checking out Mark’s book Screw Being Shy which you can find here!

jo.my/mark-metry-website/

Listen to the Podcast at

https://pod.co/picnic-tmf/

or on

Apple

https://podcasts.apple.com/gb/podcast/tmf-picnic/id1495963496/

Spotify

https://open.spotify.com/show/5Mj5iY8IqefIbAxwX6rr3B/

Google Podcast

https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkLnBvZC5jby9waWNuaWMtdG1m/

Acast

https://play.acast.com/s/TMF-Picnic], Stitcher/

https://www.stitcher.com/podcast/podcastdotco/tmf-picnic/

or on your favorite podcast platform.

What did you take away from this episode? Let us know!

Want more episodes pertaining to Self-Improvement and Personal Branding?

Listen to TMF Picnic’s episode on Jeannette Bridoux aka The Spiritual, Personal Branding/ Instagram Coach from the West

https://pod.co/picnic-tmf/jeannette-bridoux-aka-the-spiritual-personal-branding-instagram-coach-from-the-west/

Listen to TMF Picnic’s episode on David Brier aka One Brand-y Boiii

https://pod.co/picnic-tmf/david-brier-aka-one-brand-y-boiiii/

Selected Links from the Episode:

Want to Connect with Mark Metry?

LinkedIn jo.my/mark-metry-linkedin/

Website jo.my/mark-metry-website/

Human 2.0 Podcast jo.my/human-2-0/

Twitter jo.my/mark-metry-twitter/

Books Mentioned in the Episode

Clarity by Jamie Smart jo.my/clarity-jamie-smart/

Indistractable by Nir Eval jo.my/indistractable-nir-eval/

Lean Analytics by Alistair Croll and Benjamin Yoskovitz

jo.my/lean-analytics/

When I first read Estie Rand's list of accomplishments, I was like. 

"Sure, scaling to 6 figures in revenue in 2 years with no ad spend, no biggie, I've done that."

"Wait, what."

"Six figures in PROFIT?"

"In 2 years, while raising five kids and without ad spend." 

"How the hell?"

Well, that's we're going to be figuring out today during the live. 

Here's what we're going to discuss in more detail:

• What does #Productivity really mean?
• 5 steps to take any business idea and turn it into a real money
• Truthful Marketing: The only way to market a small business in 2019 
• 3 stages of small business growth: from freelancer to stable enterprise Hiring Matrix: 3x3 things that guarantee your staff

Please do ask your questions; we're excited to answer them!

Nico De Bruyn does whatever it takes. And so can you. 

Selling empty apple boxes? ✔️

Direct messaging 100's of people? ✔️

Writing a book? ✔️

Whatever it takes.

Not everyone from my generation has what it takes to get where they want to go. 

It's not because you don't take a straight path to the top that you don't have it. 

Nico and I are living proof. 

But we both did whatever we need to build our Social Media agencies. 

I have The Marketing Family, he has Boundless Media. 

Two young men that know what they want and how to get there. 

I can already feel the energy. 

Here's what we'll discuss:

1. Social Media content strategy, how do you even start?
2. How do you build a community from scratch? And how do you keep it alive?
3. How can you make sure content attributes to revenue?
4. What does good content look like?
5. What's it like running an agency? How can you make it easier?

Check out www.getboundlessmedia.com here to learn more about Nico's agency!

Launching an entrepreneurial business can be daunting. Growing success involves a leadership that can create a profitable delegation style. The aim is to find the perfect trifecta.

What is the perfect trifecta?

Skills.

Positive Attitude.

Clear Communication.

Someone who has perfected this is, Nathan Hirsch, co-founder of OutsourceSchool.

Nathan has displayed compelling leadership that has brought him immense success and recognition. 

Nathan Hirsch started his entrepreneurial journey over ten years ago. Nathan had his first million-dollar company at twenty!

This company sold more than thirty million dollars in product. Since then, he has developed an art of designing and launching profitable businesses.

Nathan found solutions for the freelance market while working in eCommerce. Nathan Hirsch, with his co-founder, created the company FreeeUp.

This marketplace allows connections between business owners and freelance talent.

This talent is the top 1% in their field! 

Nathan's business continued to grow and see accomplishments. He has continued to uphold outstanding customer service and fast interaction.

Nathan and his co-founder were the face of FreeeUp for almost five years. Both founders chose to make a successful transition to new leadership. 

Nathan Hirsch and his co-founder, Connor Gillivan, moved to their next project. Both men have over ten years of entrepreneurial experience and two successful businesses.

Together, they founded OutsourceSchool using this experience and past success. Both founders are recognized for scaling companies in different markets.

Nathan and his co-founder have now launched an education platform for other entrepreneurs. 

This platform is for entrepreneurs who have a desire to learn how to scale their business.

They focus on using reliable virtual assistants, or VA's. Courses offered by OutsourceSchool include hiring, using, and retaining high quality VA's!

If you dream of how you can scale your own business faster with the help of virtual assistance look here: https://www.outsourceschool.com/cracking-the-va-code/.

Here, you can get a sneak peek into the right tools to make your it work and how to integrate these techniques into your business! 

What was your favorite part of the podcast? Let us know! 

Want more episodes with successful entrepreneurs and freelancers?

Listen to TMF Picnic’s interview with Mikko Alasaarela, A True Visionary!

http://tmfam.rocks/mkk0vb

Listen to TMF Picnic’s interview with Daniel Bechsgaard, The Guy Who Made $70/hr. 3 Months After Starting to Freelance!

http://tmfam.rocks/danbech

Selected Links from the Episode: 

Want to Connect with Nathan Hirsch?

Website [https://www.outsourceschool.com/]

LinkedIn [https://www.linkedin.com/in/nathanhirsch/]

Outsource School | LinkedIn [https://www.linkedin.com/company/outsourceschool/]

Twitter [https://twitter.com/realNateHirsch]

Interested in How Nathan Was Able to Manage a Team of 45 VA’s in an 8 Figure Business? 

https://www.outsourceschool.com/software-managing-virtual-assistants/

Disclosure: With full transparency, some links included in today’s episode contain affiliate links. If you do decide to use these links, thank you so much for the continuing support. I recommend these products only as my personal experience with them and in my own business!

Thanks for watching! 

The guy who kept me fed when I lived in a gym turned out to be a world-renowned AI expert.

I've often told the story of me sleeping on the mats.

But I don't usually mention how I made ends meet.

I wrote articles for a Brazilian Jiu-jitsu blog called "Science of Skill".

Dan Faggella ran that blog.

That's where I honed my writing

But he taught me so much more than that, he:

Showed me the techniques I used to dominate international competitions.

Taught me the power of positive psychology.

Inspired me to become a marketer.

Dan Faggella's accomplishments are nothing to scoff at:

He presented his AI research at the United Nations HQ.

He bootstrapped a company to a 2MM, fortune 5000 company.

No-gi, Pan Am champion at Brown Belt.

Masters in Positive Psychology.

Founded and runs of Emerje AI research.

His Company, Emerj, is where executive leaders turn to understand how AI is impacting their organization or industry – and what to do about it.

Today we're going to talk about all of that but also about all of that.

But also about how YOU can advance your career in the era of AI without learning how to code.

Here's his website: emerj.com/

And here's the report he'll mention during the show: emerj.com/beg1

It's not every day that you meet a man like Gabriel.

He's been my friend for half a year now; still, I've been struggling to write this post. I've thought about it for weeks.

There's too much to unpack.

There's no way to turn this member of the Forbes Tech council into a catchy headline.

Here's a man, who took a simple translation company and turned it into a hotshot, AI-driven Localization startup, with offices on multiple continents.

That should be enough, the box should be filled.

But then what about his six months of meditation in a Taiwanese monastery.

And what about him climbing a volcano, his role as a Tennis playing father, and his shoeless antics?

Did I mention he invented his own master's study?

All these facts are impressive.

But what stands out to me is this:

When I talk to him, I feel heard and seen.

I feel like he gets exactly what I'm talking about, that he sees the truth.

And when he speaks to me, it's right on the mark.

I hope you'll enjoy this interview with the sharpest person I know.

Get ready to learn about:

- Localization

- Company Culture

- Philosophy and Life

One of the most raw, honest and profound interviews we've done.

Nikola Tomov and I tackled some subjects close to my heart

- The importance of experimentation in entrepreneurship

- How to deal with balance in life and business

- How to keep yourself effective every single day

- How to grow a YouTube channel

- How to scale

Truly a wonderful guest and conversation. Surely an episode I'll be mentioning during conversation on a weekly basis.

Thanks for hopping on The Picnic!

When you delve deep into marketing, beyond just the “likes” and first impressions of a company, you will find what really matters is the real growth marketers of the field who are changing the way marketing is being perceived.

Using cutting edge programming models and full-funnel marketing, growth marketers are able to drive innovation through data. 

One of these top players in the field is Jean Bonnenfant. A lead speaker and international growth marketing trainer for Growth Tribe France.

What’s really distinctive about Jean is that he is not just another marketer, he really knows how to play this sophisticated game that’s involved in the industry.

Jean Bonnenfant shares his insights on what makes a product or service thrive and what prevents a start-up from succeeding.

Bonnenfant relies on data-driven, full-funnel marketing using tooling, code, psychology, and curiosity.

Jean Bonnenfant is credited with training almost 1500 participants and has spoken at twenty-eight events with crowds up to 500 people. 

Jean Bonnenfant over two years went from knowing nothing about growth marketing to becoming the head of Growth Tribe Training France.

He started out in marketing at another company that wasn’t the right cultural fit. He aimed to become the best trainer he could be and started speaking at conferences where he became an eminent public speaker.

Bonnenfant focuses on retention and activation as he believes these will make a company greatly more successful in the long run. He trains people of this ability at the Growth Tribe’s Advanced Growth Hacking Course. 

In the interview today, Jean Bonnenfant shares some of the best skills to focus on if you want to push the limits, the significance of curiosity, retention curves, analytic frameworks, the advantages of rapid experimentation, and overall why Jean Bonnenfant is one of the most notable growth marketers out there! 

What was your favorite tip or moment from the interview? Let us know! 

Want more episodes pertaining to Growth Marketing?

Listen to TMF Picnic’s interview with Ricardo Ghekiere, An Actual Real-Life “Growth Marketer” With Great Hair! [http://tmfam.rocks/ricghek]

Listen to TMF Picnic’s interview with Fotis Panagio, The Mentor Hacker![http://tmfam.rocks/ft0pan]

Selected Links: 

Want to Connect with Jean Bonnenfant?

• LinkedIn (https://www.linkedin.com/in/growth-hacking-speaker/)
• Twitter [https://twitter.com/bonnenfantjean?lang=en]
• Growth Tribe Website [https://growthtribe.io/]

Identifying and Developing Soft Skills | Glassdoor [https://www.glassdoor.com/blog/guide/develop-soft-skills/]

Lean Analytics | Alistair Croll & Benjamin Yoskovitz  [http://leananalyticsbook.com/]

Trust Me, I’m Lying | Ryan Holiday [https://www.goodreads.com/book/show/13542853-trust-me-i-m-lying]

Jeff Bezos Working Years in the Future | Business Insider [https://www.businessinsider.com/jeff-bezos-forbes-interview-works-years-in-future-2018-9]

Episode Show Notes

• What is Something That You Want People to Understand About You? [1:40]
• Has Your Curiosity Every Led You Somewhere Unexpected? [4:20]
• How Did You Go from Not Knowing What Growth Marketing Was to Two Years Later Being the Head of Training for Growth Tribe France? [8:19] 
• How Did You Set Yourself Up to be Successful? [12:05] 
• The Book, Lean Analytics, and Nailing Retention [18:35]
• Publicity Stunts or Something Much Simpler? [23:32] 
• Getting Closer to The Truth—Being Customer Centric in Your Approach [28:35] 
• Working Through the Change [33:53]
• How Do You Apply an Analytics Framework and Growth Marketing Mindset to Providing a Service? [41:45] 
• Can You Elaborate on the Tracking Aspect of the Process? [50:55] 
• What is the Number One Metric That You Are Tracking at Growth Tribe Right Now? [54:17] 
• Inspiring Content on LinkedIn [55:30]
• Having Taken the Workshop for Growth Using AI, What is the Number One Thing You Have Learned? [58:06]
• Closing Thoughts [1:02:36]