The Marketing Mirror Podcast – Détails, épisodes et analyse

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The Marketing Mirror Podcast

Matt Borck | Partner, Chief Creative + Listening Officer at The One Group Agency

Business & Entrepreneuriat

Fréquence : 1 épisode/37j. Total Éps: 15

Marketing isn’t about tricks, hacks, or chasing algorithms - it’s about people. Real people. Real connections. The Marketing Mirror Podcast is for business owners, marketers, and creators who are done with the BS & want marketing that actually works - because it’s built on trust, empathy, and real engagement. Every episode, we break down what works, what doesn’t, and the tools, strategies, and insights that help you connect with your audience in a way that’s not just real - but actually impactful. No hype. No fluff. Just marketing that matters. Brought to you by The One Group Agency

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🇨🇦 Canada - marketing
07/01/2026
#91
🇨🇦 Canada - marketing
25/05/2025
#80
🇨🇦 Canada - marketing
24/05/2025
#56
🇨🇦 Canada - marketing
15/05/2025
#64
🇨🇦 Canada - marketing
05/05/2025
#88
🇨🇦 Canada - marketing
04/05/2025
#55
🇨🇦 Canada - marketing
05/04/2025
#63

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Liens partagés entre épisodes et podcasts

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https://www.searchrescue.ca/
17 partages
https://theog.co/
5 partages

https://www.linkedin.com/in/mattborck/
5 partages
https://www.linkedin.com/in/jordan-west-marketer/
2 partages

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Score global : 52%

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What Makes a Marketing Agency Worth Trusting? A Candid Conversation with Jordan West

Saison 2 · Épisode 4

lundi 21 avril 2025 • Durée 57:00

What Makes a Marketing Agency Worth Trusting?

A Candid Conversation with Jordan West

I’ve been wanting to have this conversation for a long time.

Jordan West is someone I’ve known of for years - and recently reconnected with through LinkedIn. He’s worn many hats but is currently the CEO of Social Commerce Club, the founder of UpGrowth Commerce, host of the Secrets to Scaling podcast, and someone who has built brands from scratch, scaled them with heart, and never shied away from honest conversations about what’s working - and what’s absolutely not - in marketing today.

This episode? It’s raw. It’s real. And it’s packed with the kind of truth that doesn’t always make it into marketing conversations.

🎯 Here’s what we get into:

Why so many agencies suck - and what trust really looks like in this space
The moment Jordan realized how broken most client-agency relationships are
What internal teams really need to hear right now (especially if they’re overwhelmed or burned out)
How we’ve both failed forward - and what those moments taught us

What to look for if you’re trying to find an agency that won’t ghost, overpromise, or leave you stranded

We don’t hold back. We talk candidly about lessons learned, what we’d do differently, and how small businesses and internal teams can protect themselves from empty promises and recycled strategies.

Jordan’s story - from buying a Taco Del Mar franchise at 22 to building one of the top 10 baby brands in Canada with his wife - is just one part of what makes him such a valuable voice. He gets it. He’s been on both sides. And his insights are gold for anyone trying to figure out who to trust with their brand.

📍This one’s for the marketers who’ve been burned, the business owners who’ve felt ghosted, and the creatives who just want to do meaningful work without all the BS.

🎧 Hit play now. You’ll walk away with real talk, not just tactics.

💥 If this episode gave you something to think about, please share it with someone who needs to hear it.

💌 Want to be a guest? Have a future episode idea? Or want me on your podcast? I’d love to hear from you.

Email me at borck@theog.co.

🔗 You can find Jordan on LinkedIn here: https://www.linkedin.com/in/jordan-west-marketer/

And connect with me, Matt Borck, right here: https://www.linkedin.com/in/mattborck/

🎙️ The Marketing Mirror Podcast is proudly presented by the brilliant team at One Group Agency. If you’re serious about marketing that actually connects - check us out at TheOG.co

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Reclaiming Creativity: How Optimism Can Save Your Marketing Team

Saison 2 · Épisode 3

vendredi 11 avril 2025 • Durée 33:04

Reclaiming Creativity: How Optimism Can Save Your Marketing Team

With guest: Tiana Langedyk, Digital Marketing Specialist at Okanagan College

Let’s be honest - marketing teams are tired. Creative energy is getting drained. And in a world that pushes for “faster, cheaper, more,” optimism feels like a luxury.

But what if optimism isn’t fluff?

What if it’s the exact tool we need to protect creativity, lead with courage, and actually build a team that wants to keep creating?

This episode is a real conversation - honest, reflective, and human. I’m joined by the incredibly thoughtful Tiana Langedyk, and we talk about what it actually looks like to reclaim creativity on the inside of marketing teams.

Here’s what we get into:

✅ Tiana’s unforgettable story about her grandmother and how it shaped her view of optimism

✅ The pressure to perform in environments where creativity is crushed

✅ Why silence from your team isn’t always a good thing - and what leaders need to pay attention to

✅ How optimism can change culture - not just mood

✅ Practical insights for small business owners, team leaders, and anyone trying to keep the spark alive

🎯 One of the moments that really hit me was around silence.

As a leader, it’s easy to think a quiet team means things are good. But Tiana reminded me - that’s not always true. Sometimes silence means people have stopped feeling safe enough to speak.

What is your Brand saying about you?

Saison 1 · Épisode 3

mardi 20 février 2024 • Durée 23:56

Ever wonder what impression your Brand leaves on your target audience or your existing audience?

How everything you are doing, saying, creating and sharing leaves them feeling?

What about the actions of your employees and how that represents your Brand?

In this episode of The Marketing Mirror Podcast, we dive deep into what your Brand is saying about you (intentionally or not!).

We talk about into the importance of taking, and making the time, to actively listen to make sure your brands tone, voice, personality and values are being shared in a way that represents who your Brand is?

Don't miss this episode if you want to ensure your brand story resonates, connects, and converts!

Hit play and start listening today!

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

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Exploring The Art of Storytelling

Saison 1 · Épisode 2

mercredi 7 février 2024 • Durée 30:46

In this episode of the Marketing Mirror Podcast, we dive deep into the world of storytelling, what it is and how to use it in your social media marketing efforts. Join us as we unravel the secrets behind crafting compelling narratives that resonate with your audience and drive unparalleled engagement.

Whether you're a seasoned marketer or just starting, this episode is your guide to transforming your brand's story into a captivating journey.

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

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Exploring The Art of Listening

Saison 1 · Épisode 1

mardi 23 janvier 2024 • Durée 21:59

In this episode of the Marketing Mirror Podcast, we explore the hidden magic of listening, transforming it from a passive act into an active force that drives engagement, fosters connection, and builds a community that resonates with your brand.

True listening goes beyond hearing words; it's about discerning the unspoken, deciphering the underlying messages in their actions, and empathizing with their experiences.. We'll explore how this profound understanding translates into creating content that resonates deeply with your audience, addressing their pain points, sparking meaningful conversations, and solidifying their loyalty.

We'll dissect the importance of making time for your audience, shedding light on how a simple act of presence can foster deep connections and understanding. Discover how immersion in your audience's world, where they spend their time and engage with their passions, unlocks a wealth of insights.

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

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The AI Trap - How Brands Are Losing Their Authentic Voice (And How to Get It Back)

Saison 2 · Épisode 2

mardi 25 mars 2025 • Durée 09:42

AI is everywhere. It’s powerful. It’s efficient. But is it changing your brand’s voice?

Be honest: when was the last time you read a brand’s post and thought,

💭 “Wow. That actually speaks to me.”

Can’t remember? You’re not alone.

🔹 Here’s the hard truth:

AI-generated content is EVERYWHERE. And while AI is an incredible tool, brands are falling into the trap of outsourcing their voice to machines. The result? A sea of content that sounds the same—polished, structured, and utterly forgettable.

🚨 The problem?
More content ≠ better content. More connection = better content.

When brands lose their authentic voice, they lose the only thing that truly builds trust, connection, and loyalty.

In this episode, we’re breaking down:

🔢 How AI is creating an authenticity crisis (and why audiences are tuning out)
🔢 Why brands are prioritizing speed over strategy—and how it’s killing engagement
🔢 The biggest mistake brands make when using AI for content (spoiler: it’s not what you think)
🔢 How to reclaim your brand’s voice while STILL using AI as a tool
🔢 3 simple, powerful strategies to make your content feel real, human, and authentic

🚀

AI, Content, and the Listening Gap - Why Most Marketing Falls Flat (And How to Fix It)

Saison 2 · Épisode 1

vendredi 14 mars 2025 • Durée 12:00

AI, Content, and the Listening Gap – Why Most Marketing Falls Flat (And How to Fix It)

You’re putting out content. Running ads. Maybe even using AI to crank out posts at scale. But engagement? Crickets.

🔥 Here’s the truth: It’s NOT your content. It’s NOT the algorithm. And you don’t need to post more or dump more money into ads.

The real issue? You’ve skipped the most important step in marketing - actually knowing who you’re talking to.

Most businesses assume marketing is about broadcasting. But the ones that actually connect? They know marketing is about listening.

In this episode of The Marketing Mirror, we’re diving deep into:

🔢 The #1 reason most marketing falls flat (and why even big brands get this wrong)
🔢 How businesses waste thousands on ads and AI-generated content - without realizing they’re marketing to no one
🔢 Why "target audience" doesn’t just mean demographics (and the real secret to creating content people actually care about)
🔢 What it actually means to listen (spoiler: it’s NOT social listening or tracking mentions)
🔢 A simple 3-step process to instantly improve engagement - without posting more, spending more, or guessing what works

🚀 Want an easy way to fix your marketing today?
By the end of this episode, you’ll have a practical framework to deeply, empathetically listen to your audience - and create content that speaks directly to them.

This is the kind of marketing that builds trust, long-term relationships, and actual business growth.

Who do you listen to?

Saison 1 · Épisode 9

mardi 7 mai 2024 • Durée 19:29

In this episode, we're diving headfirst into a question that's buzzing through the minds of countless small and medium-sized business owners: Who holds the keys to navigating the wild world of social media chaos?

If you're like many SMB owners, you're swamped with tasks and juggling multiple responsibilities. Social media education, discovery or monitoring might not be high on your priority list – and we get it. But here's the catch: In today's digital age, your brand's online presence is more crucial than ever. Navigating through the endless stream of information, from news to politics to countless app and algorithm updates, can feel like wading through a swamp of exhaustion. So, who can you trust for reliable guidance, advice, and suggestions?

Join us as we dissect this dilemma and reveal actionable insights to elevate your brand's social media game.

Tune in now and empower yourself with the knowledge you need to thrive in the digital landscape.

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

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What our failures teach us

Saison 1 · Épisode 8

mardi 30 avril 2024 • Durée 24:28

Join us on the Marketing Mirror Podcast for an eye-opening episode as we delve into the invaluable lessons our failures teach us.

In the fast-paced world of social media marketing, mistakes are inevitable – but they're also the catalyst for growth. Discover how analyzing past blunders can fuel your strategies to new heights. From embracing negative feedback to leveraging analytics and staying agile, learn the art of turning setbacks into stepping stones. It all starts with acknowledgment and analysis.

Tune in to uncover the secrets of learning from your mistakes, and pave your way to success in the ever-evolving landscape of social media.

Don't miss out – your next breakthrough awaits!

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

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Pitching + Collaboration

Saison 1 · Épisode 7

mardi 16 avril 2024 • Durée 23:31

Join us as we dive deep into the dynamic world of "Pitching and Collaboration" in this captivating episode.

Ever wondered what makes social media collaborations truly effective?

It's all about creating shared value for everyone involved, including your audience. Discover how collaborations can open doors to new perspectives and content, amplifying your reach in ways you never imagined. But that's not all! Tune in to learn how collaborations can skyrocket brand awareness, foster deeper customer trust, and even pave the way for long-term partnerships. Don't miss out on this insightful discussion – unlock the secrets to successful social media collaborations now!

Have any feedback on the show? Send us your feedback!

Tell us what you love and what you think could be better!

And if you are really enjoying the show, we’d love it if you could leave a review.

Be sure to like, subscribe, follow and of course, share us with your community!

This podcast is proudly presented by the innovative minds at Search + Rescue Marketing Agency

https://www.searchrescue.ca/

Lire plusRéduire

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The Marketing Mirror Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other2

LinkedIn7

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other2

LinkedIn7