The Marketing Intelligence Show – Détails, épisodes et analyse

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The Marketing Intelligence Show

Supermetrics

Business & Entrepreneuriat

Fréquence : 1 épisode/18j. Total Éps: 98

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
30/07/2026
#97
🇨🇦 Canada - marketing
29/07/2026
#54
🇩🇪 Allemagne - marketing
04/05/2026
#84
🇩🇪 Allemagne - marketing
03/05/2026
#48
🇨🇦 Canada - marketing
06/04/2026
#45
🇨🇦 Canada - marketing
05/04/2026
#33
🇫🇷 France - marketing
24/06/2025
#99
🇫🇷 France - marketing
23/06/2025
#71
🇫🇷 France - marketing
22/06/2025
#73
🇫🇷 France - marketing
21/06/2025
#59

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://supermetrics.com/start-trial
46 partages
https://supermetrics.com/supersummit
10 partages
https://discover.supermetrics.com/marketing-data-report-2025/
5 partages

https://twitter.com/supermetrics
34 partages
https://twitter.com/superpoweranna
31 partages
https://twitter.com/annashutko

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À améliorer

Score global : 22%

Historique des publications

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Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Demystifying marketing mix modeling (MMM)

jeudi 8 août 2024 • Durée 44:07

In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.

Key topics covered:

What is MMM and why is it important?
Common challenges businesses face and how MMM can solve them
Key metrics to focus on for MMM
Implementation tips and learnings
The future of MMM

Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

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Manscaped's edgy marketing: How data & analytics drive risk and reward

jeudi 25 juillet 2024 • Durée 42:00

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

Lanny Chiu, VP of Analytics, Manscaped
Cory Cinelli, Senior Business Analyst, Manscaped
Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.
How Manscaped A/B tests everything, to find what resonates with customers.
Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.
How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

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Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

jeudi 21 mars 2024 • Durée 34:05

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.

Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.

Tune in to learn:

How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data.

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The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

jeudi 7 mars 2024 • Durée 25:34

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.

They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision

Tune in and discover how to unlock the full potential of your marketing data!

Related sources:

Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

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The future of Google Search & Ads in the age of Gen AI

jeudi 15 février 2024 • Durée 20:23

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads.

In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers.

To learn about the changes coming to Google and more, check out our SuperSummit sessions.

Learning points from the episode include:

00:00 – 02:48 An overview of Google’s AI tools
02:48 – 05:28 How Google is improving Google Maps and Search
05:28 – 06:48 How marketers can increase performance
06:48 – 07:37 Why users and AI create a flywheel
07:37 – 08:32 An introduction to Performance Max
08:32 – 09:50 Why creative output is still critical for ROI
09:50 – 12:03 Google’s upcoming AI features for businesses
12:03 – 13:12 How Versace is using Performance Max
13:12 – 14:45 Why first-party data is crucial for your campaigns
14:45 – 15:25 How AI can help to extrapolate data
15:25 – 16:30 How to drive actions with data
16:30 – 18:10 Why the next step is to scale
18:10 – 19:13 A summary of Google’s changes
19:13 – 19:52 Why marketers don’t have to compete with AI

Important links and mentions:
Matz Lukmani / Google

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Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

jeudi 1 février 2024 • Durée 58:20

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.

But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?

Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!

Here's what you'll learn:

What are multi-touch attribution and marketing mix modeling
Is one ultimately better than the other?
What are the main benefits of the two approaches?
Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
What about the disadvantages?
What steps can companies take to improve the models they're using?

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The future of B2B measurement

jeudi 18 janvier 2024 • Durée 20:21

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs?

In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.

Watch our SuperSummit sessions in full for more.

Learning points from the episode include:

00:00 – 03:41 The top changes in B2B measurement
03:41 – 05:53 The current landscape of B2B measurement
05:53 – 09:17 Which KPIs businesses are focused on
09:17 – 11:46 What new privacy regulations mean for measurement
11:46 – 13:46 Why data pipelines give businesses a competitive advantage
13:46 – 17:43 Advice for businesses around measurement
17:43 – 18:32 Why now is the time to build first-party data
18:32 – 19:54 Why you may need to revisit your ROI goals

Important links and mentions:
Emily Gustin / LinkedIn
Aleksander Cardwell / Supermetrics

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Big data for marketers: Why, how, and where to start

jeudi 4 janvier 2024 • Durée 27:49

By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start.

In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team.

For more, catch up on the full SuperSummit sessions.

Learning points from the episode include:

00:00 – 02:15 Introduction
02:15 – 03:59 The myth of the non-technical marketer
04:00 – 06:18 Why big data is important
06:18 – 08:37 How to choose data tools
08:37 – 10:25 The difference between data lakes, data warehouses, and data lake houses
10:25 – 11:57 How to explore data with visualization tools
11:57 – 14:03 How to feed BI tools with data
11:03 -14:39 Connecting BI tools to data warehouses and ML tools
14:40 – 15:23 Distributing your data
15:23 – 16:22 Decide on your use cases
16:22 – 17:55 How to list data sources
17:55 – 19:40 Why you need to decide on the reports you need to choose the right tools
19:40 – 22:09 Where to learn more
22:09 – 27:20 Q&As

Important links and mentions:

Khrystyna Grynko / Google

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Marketing leader roundtable: Fueling your growth with data in 2024

vendredi 22 décembre 2023 • Durée 43:13

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth?

As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth.

Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising.

Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024.

Watch our SuperSummit sessions in full for more.

Learning points from the episode include:

00:00 – 04:06 Introducing our marketing leaders roundtable
04:07 – 09:46 What keeps marketing leaders up at night?
09:46 – 13:31 How to use data effectively
13:31 – 15:43 Balancing the use of big and small data
15:43 – 19:56 Why should you use a centralized approach to data?
19:56 – 23:02 How to tell a story of how data impacts different metrics
23:02 – 25:25 The use of online and offline channels
25:25 – 30:07 The benefits of using AI and what it means for marketing teams
30:07 – 32:09 What can’t be replaced by AI
32:09 – 34:40 How to use AI more effectively
34:40 – 37:18 How to deal with GA4 challenges
37:18 – 40:56 How to measure attribution signals
40:56 – 42:47 What marketing leaders wish they had known earlier

Important links and mentions:
Josh Cottrell-Schloemer

Using data to power your next step: Fueling 40% annual growth

jeudi 21 décembre 2023 • Durée 15:55

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward.

As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success.

Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively.

Learning points from the episode include:

00:00 – 02:36 A brief history of Supermetrics’ success
02:36 – 04:15 Why data has been a key part of Supermetrics’ success
04:15 – 06:07 Advice for CEOs and founders on getting started with data
06:07 – 08:39 How marketers can take advantage of changing trends
08:39 – 11:26 Strategies for maximizing ROI through data
11:26 – 12:30 Why it helps to use different tools in an organization
12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve
14:48 – 15:28 Changing trends to be excited about

Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics

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