In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek.

Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM.

Key topics covered:

• What is MMM and why is it important?
• Common challenges businesses face and how MMM can solve them
• Key metrics to focus on for MMM
• Implementation tips and learnings
• The future of MMM

Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact.

Speakers:

• Lanny Chiu, VP of Analytics, Manscaped
• Cory Cinelli, Senior Business Analyst, Manscaped
• Jessica Gondolfo, Head of US Regional Marketing, Supermetrics

Here’s what you’ll learn:

• How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns.

• How Manscaped A/B tests everything, to find what resonates with customers.

• Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships.

• How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences.

Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.

Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.

Tune in to learn:

• How to move beyond vanity metrics and traditional attribution models.
• The power of geo-testing for accessible incrementality measurement.
• Strategies for integrating this approach with existing measurement methods.
• Tips for getting started, even with limited data.

In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions.  

They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision

Tune in and discover how to unlock the full potential of your marketing data!

Related sources:

• Marketing data, fast and slow - https://supermetrics.com/podcasts/marketing-data-fast-and-slow
  

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. 

In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers.

To learn about the changes coming to Google and more, check out our SuperSummit sessions. 

Learning points from the episode include:

• 00:00 – 02:48 An overview of Google’s AI tools
• 02:48 – 05:28 How Google is improving Google Maps and Search
• 05:28 – 06:48 How marketers can increase performance
• 06:48 – 07:37 Why users and AI create a flywheel
• 07:37 – 08:32 An introduction to Performance Max
• 08:32 – 09:50 Why creative output is still critical for ROI
• 09:50 – 12:03 Google’s upcoming AI features for businesses 
• 12:03 – 13:12 How Versace is using Performance Max
• 13:12 – 14:45 Why first-party data is crucial for your campaigns
• 14:45 – 15:25 How AI can help to extrapolate data
• 15:25 – 16:30 How to drive actions with data
• 16:30 – 18:10 Why the next step is to scale 
• 18:10 – 19:13 A summary of Google’s changes 
• 19:13 – 19:52 Why marketers don’t have to compete with AI

Important links and mentions:
Matz Lukmani / Google

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results.

But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other?

Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out!

Here's what you'll learn:

• What are multi-touch attribution and marketing mix modeling
• Is one ultimately better than the other?
• What are the main benefits of the two approaches?
• Are there contextual factors like company size, industry, or advertising spend that should factor into the decision?
• What about the disadvantages?
• What steps can companies take to improve the models they're using?

B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs?

In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively.

Watch our SuperSummit sessions in full for more. 

Learning points from the episode include:

• 00:00 – 03:41 The top changes in B2B measurement
• 03:41 – 05:53 The current landscape of B2B measurement 
• 05:53 – 09:17 Which KPIs businesses are focused on
• 09:17 – 11:46 What new privacy regulations mean for measurement
• 11:46 – 13:46 Why data pipelines give businesses a competitive advantage 
• 13:46 – 17:43 Advice for businesses around measurement
• 17:43 – 18:32 Why now is the time to build first-party data
• 18:32 – 19:54 Why you may need to revisit your ROI goals

Important links and mentions:
Emily Gustin / LinkedIn
Aleksander Cardwell / Supermetrics

By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. 

In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team. 

For more, catch up on the full SuperSummit sessions.

Learning points from the episode include:

• 00:00 – 02:15 Introduction
• 02:15 – 03:59 The myth of the non-technical marketer
• 04:00 – 06:18 Why big data is important 
• 06:18 – 08:37 How to choose data tools 
• 08:37 – 10:25 The difference between data lakes, data warehouses, and data lake houses
• 10:25 – 11:57 How to explore data with visualization tools
• 11:57 – 14:03 How to feed BI tools with data
• 11:03 -14:39 Connecting BI tools to data warehouses and ML tools
• 14:40 – 15:23 Distributing your data
• 15:23 – 16:22 Decide on your use cases 
• 16:22 – 17:55 How to list data sources
• 17:55 – 19:40 Why you need to decide on the reports you need to choose the right tools
• 19:40 – 22:09 Where to learn more 
• 22:09 – 27:20 Q&As

Important links and mentions:

 Khrystyna Grynko / Google

Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth?

As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth. 

Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising. 

Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024.  

Watch our SuperSummit sessions in full for more. 

Learning points from the episode include:

• 00:00 – 04:06 Introducing our marketing leaders roundtable
• 04:07 – 09:46 What keeps marketing leaders up at night?
• 09:46 – 13:31 How to use data effectively
• 13:31 – 15:43 Balancing the use of big and small data
• 15:43 – 19:56 Why should you use a centralized approach to data?
• 19:56 – 23:02 How to tell a story of how data impacts different metrics
• 23:02 – 25:25 The use of online and offline channels 
• 25:25 – 30:07 The benefits of using AI and what it means for marketing teams
• 30:07 – 32:09 What can’t be replaced by AI
• 32:09 – 34:40 How to use AI more effectively
• 34:40 – 37:18 How to deal with GA4 challenges 
• 37:18 – 40:56 How to measure attribution signals
• 40:56 – 42:47 What marketing leaders wish they had known earlier 

Important links and mentions: 
Josh Cottrell-Schloemer / Supermetrics affiliateJessica Moore / Graduation AllianceDorothy Ann Advincula / UberGabrielle Stafford / Supermetrics

Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward.

As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success. 

Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively.

Learning points from the episode include:

• 00:00 – 02:36 A brief history of Supermetrics’ success
• 02:36 – 04:15 Why data has been a key part of Supermetrics’ success
• 04:15 – 06:07 Advice for CEOs and founders on getting started with data
• 06:07 – 08:39 How marketers can take advantage of changing trends
• 08:39 – 11:26 Strategies for maximizing ROI through data
• 11:26 – 12:30 Why it helps to use different tools in an organization
• 12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve
• 14:48 – 15:28 Changing trends to be excited about

Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics

How do you measure the impact of brand?

This is a question that has challenged marketers since the dawn of time.

But today, we’ll aim to answer it once and for all.

In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management.

After listening to this episode, you’ll never think about brand renewals in the same way.

Related sources:

• Brand testing and measurement: How Supermetrics used data and a full-funnel test to develop and launch a new brand identity-Supermetrics blog 
• How to measure brand awareness with Mark Dilson—The Marketing Intelligence Show by Supermetrics
• How to run marketing experiments: practical lessons from four marketing leaders—Supermetrics blo

Check out Supermetrics: ⁠https://supermetrics.com/start-trial⁠

More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales.

While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses. 

In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss implementing MMM.

Zach and Igor break down what MMM is, how it’s changed in recent years, and what types of data are used. They discuss how companies can validate the accuracy and reliability of MMM models, as well as how to turn that data into actionable results. 

This episode comes from SuperSummit – a virtual event about marketing measurement and data. Watch the full recording and our other SuperSummit sessions to learn more. 

Learning points from the episode include:

• 00:00 – 02:55 What is marketing mix modeling?

• 02:56 - 04:42 How MMM has changed over the years 

• 04:43 – 06:48 The types of data typically used in MMM

• 06:48 – 09:36 How to validate the accuracy and reliability of MMM models

• 09:36 – 15:07 Future trends and developments in MMM

• 15:07 – 16:02 Why CMOs are hesitant to adopt MMM

• 16:03 – 18:48 How businesses can calculate ROI based on MMM findings

• 18:49 – 27:09 Advice for companies implementing MMM for the first time

Important links and mentions:

• Igor Skokan / Meta

• Zach Bricker / Supermetrics

• Marketing mix modeling for marketers: How to measure marketing in a privacy-first world
  

In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

• How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
• The shift towards short-form, engaging video content and its impact on marketing strategies.
• The trend of bold, unconventional marketing tactics to capture audience attention.
• Methods to measure the success of creative campaigns and adjust strategies based on performance data.
• How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. 

In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one.

Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse 

Check out Supermetrics: https://supermetrics.com/start-trial 

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?"

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.

On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.

Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.

Sign up for free: https://supermetrics.com/supersummit

In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges.

Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse.

On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.

Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.

Sign up for free: https://supermetrics.com/supersummit

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.

As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently.

MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data.

In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for.

In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value.

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data.

There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically.

Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future.

But how can you take control of your marketing data? Listen to this episode to find out.

You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese.

So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out.

In this episode, we discuss two approaches to marketing data—centralized vs. decentralized.

With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing.

On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data lake. Rather, the data users can quickly get the raw data directly from different sources into their go-to reporting and analytics tools.

At Supermetrics, we're seeing many analytical-matured companies get the best of both worlds by combining both approaches.

Read more about centralized vs. decentralized data access models: https://supermetrics.com/blog/supermetrics-vs

Check out Supermetrics: https://supermetrics.com/start-trial

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

Discover how they use marketing mix modeling (MMM) to:

• Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys.
• Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands.
• Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget.
• Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness.

Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

Is Marketing Intelligence all about snooping on your competitors?

Absolutely not.

Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar.

Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business.

In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence.

Check out Supermetrics.

In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data.

You'll learn:

- Two problems with data analysis

- What causes data discrepancy

- What a data narrative is

- How to interpret and tell a meaningful story with data

In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills.

Tune in to learn:

• What data literacy is
• Why companies should invest in data literacy
• How to use the 'design to act' to improve data literacy
• How to build and nurture a data-driven culture

Links mentioned in the show:

• Follow Lee on LinkedIn
• Follow Anna on LinkedIn
• Follow Supermetrics on LinkedIn

In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign.

Tune in to learn:

• What data is needed to measure ABM campaign performance
• What marketers should pay attention to craft the right messaging for each stage of the campaign
• Why LinkedIn is such an important tool for ABM
• What ABM metrics you should track

In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. 

You'll learn:

• What's first-party data
• Why it's important to collect first-party data
• How to qualify the data before adding it to your data warehouse
• How to analyze and extract insights from first-party data

Useful links:

• Follow Anna on Twitter and LinkedIn
• Follow Supermetrics on Twitter and LinkedIn

In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement.

You'll learn:

• What marketers and analysts should be aware of regarding their measurement
• What the measurement framework is all about, and what steps does it consist of
• How marketers could increase the ROI of their campaigns  

In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:

• What contextual advertising is and how it works
• Contextual vs. behavioral advertising
• Some examples of contextual advertising
• How to create, run, and measure contextual advertising

Useful links:

• Follow Anna on Twitter and LinkedIn
• Follow Supermetrics on Twitter and LinkedIn

Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so.

Tune in to learn:

• How marketers should change their mindset to adapt to using GA4
• How the new GA's exploration mode can be used for ecommerce
• What kind of insights can one get from GA4

In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust.

Tune in to learn:

• What the Hawke Method is all about 
• What kind of activities marketers can work on during the awareness, nurturing, and trust stage
• How the success of marketing campaigns should be measured during each of the 3 stages 

Links mentioned on the show

• Follow Erik on LinkedIn.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix.

You'll learn:

• The benefits of digital audio advertising
• How to get started with Spotify Ad Studio
• How to measure and optimize your Spotify Ads campaigns

Links mentioned on the show:

• Follow Katie on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.
• Follow Aleks on LinkedIn.

In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment.

Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. 

Learn how Vollrath uses Supermetrics to:

• Track competitor social media activity and engagement
• Analyze posting frequency and content strategy across different platforms
• Identify seasonal trends in competitor marketing efforts
• Build targeted reports for different departments within Vollrath

Tune in to learn how to stay ahead of the curve and dominate your competition!

In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS.

You'll learn:

• What metrics marketers should pay attention to while measuring an online marketing campaign 
• What you should take into consideration before calculating CAC and LTV 
• How to structure a campaign performance report so that it's easy to follow and take action 

Links mentioned on the show:

• Follow JJ on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.

Looking to run more ecommerce campaign experiments?

We've got you covered!

In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose.

Tune in to learn how to:

• Test audiences, messaging themes, and copy structures 
• Analyze and optimize ecommerce campaigns effectively
• Onboard a new client

Links mentioned in the show:

• Follow Colby on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.

In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign.

He discusses:

• How to design an effective ecommerce ABM campaign 
• What are the key components of an effective ABM campaign
• What data companies should collect to craft the right messaging for their ABM campaigns

Links mentioned in the show:

• Follow Simeon on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.

When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon.

In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads.

Tune in to learn how to:

• Overcome the challenges of siloed performance marketing data
• Manage full-funnel performance marketing in a global ecommerce company
• Implement new performance marketing channels

Links mentioned in the episode:

• Follow Sam on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on LinkedIn.
• Follow Anna on LinkedIn.

In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.

You’ll learn:

• What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
• What groundwork teams should lay before implementing this model
• How to sell the idea of marketing mix modeling to the leadership team

Links mentioned on the show:

• Follow Mark on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy.

Tune in to learn:

• Why ethical data collection is important
• The differences between legal data collection and ethical data collection
• How companies can build a user-privacy-first culture

Links mentioned in the show

• Follow Stéphane on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns.

Tune in to learn how to:

• Choose the right targeting for your company size and brand lifecycle stage
• Define the optimal audience size
• Measure the effectiveness of different audiences

Links mentioned in the show:

• Follow Stephanie on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively.

You'll learn:

• When you should start measuring your brand awareness.
• What metrics you should measure.
• How to build a brand awareness report.

Links mentioned in the show:

• Follow Mark on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

Have you ever heard of an SEO KPI funnel report?

In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report.

Tune in to learn:

• What an SEO KPI report is.
• The benefits of building an SEO KPI report.
• The difference between leading and lagging metrics.
• How to structure your report

Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton

Links mentioned in the episode:

• Follow Tyson on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

Long gone are the days when marketing was just about being creative.

To make the most out of your ad budget, you need data.

In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data.

Here’s what you’ll learn:

• How to use data to fuel your creativity
• How to test different creatives across platforms
• Tips to improve your creative quality

Links mentioned in the show:

• Follow Anastasia on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.

Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.

Here's what you'll learn:

• Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content.

• Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience.

• Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes).

• Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics.

Tune in to unlock the secrets to data-driven marketing success!

In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them.

You'll learn:

• Why marketing has gotten harder since 2012
• The three big challenges of marketing measurement
• What you can do to overcome them

Links mentioned in the show:

• Follow Mikael on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

Looking to improve your content marketing performance?

In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI.

Tune in to learn:

• Three key pillars in a content marketing strategy
• What content marketing metrics you should track
• Why Deb uses first-touch attribution to measure content marketing
• How to optimize different types of content

Links mentioned in the show:

• Follow Deb on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget.

You’ll learn:

• What tools you can use to keep track of your budget
• What metrics you should include in your paid performance report
• Why you should pay attention to quality score

Links mentioned in the show:

• Follow Remi on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.

Have you already optimized your Google My Business profile?

If not, it’s time to take action.

In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile.

You'll learn:

• Why you should care about your Google My Business listing
• How to analyze your listing performance
• What metrics you should pay attention to

Links mentioned in the show:

• Follow Alexander on LinkedIn.
• Start your free 14-day Supermetrics trial.
• Follow Supermetrics on Twitter.
• Follow Anna on Twitter.