AI isn't just changing creative tools, but it is also changing the way we use data in marketing.

Most of us are familiar with anonymised data, but a new frontier is emerging, and that is synthetic data powered by AI.

In this episode of The Marketing Guy, I break down:

(a) What is synthetic data, actually, and what does it mean for marketing

(b) How it compares to anonymised data

(c) And why it can become the backbone of targeted, simpler, and privacy-friendly campaigns

👉 This podcast is available in both video and audio formats. If you'd like to watch while you listen, then tune to Spotify and YouTube. @TheMarketingGuyRachit

.

Notes from the podcast

(1) MostlyAI (www . mostly . ai) specialises in synthetic data. Their platform helps brands create these realistic data sets, mirroring your real data, that you can play around with. All that data is safe to use and can unlock insights without exposing the real customer data you have.

(2) Podcast on cookies

Look for "Goodbye Cookies, Marketing's Biggest Shift Explained" from my channel.

(3) What models does synthetic data use?

(i) GAE stands for Generative Adversarial Network, and it is not something that LLMs use. There are essentially two neural networks in it. (a) Generator. This makes fake data. And (b) Discriminator. This checks if the data is real or fake. With enough training, the generator creates data that is almost indistinguishable from your real data. It's used heavily in deep fakes.

(ii) VAE stands for Variational Autoencoder, and it has two parts as well. (a) Encoder. This essentially compresses the data you feed. (b) Decoder. This then rebuilds that compressed data into something new, slightly different outputs.

Cookies (not the ones you eat) once powered a $600 billion ad industry, fuelling retargeting, endless tracking, and personalisation at scale.But Safari and Firefox already block them. And by 2025, Google Chrome (with 60% to 65% of global browser share) will phase them out completely.So what happens when the cookie deprecates?In this episode of the Sun Root Podcast, I look at the biggest shift in marketing in the last two decades and how AI is stepping in to fill this gap.This podcast comes with real-world examples from:🍪 Mondelez: using contextual AI to beat cookie-based ads👖 Mavi Jeans: uplifting their online sales through personalisation🛒 FairPrice Group: cutting CPA and CPM quite drastically with The Trade Desk’s UID 2.0Watch till the end to understand what this shift means for your business, your ads, and your customers.

Podcast Host: Rachit Kapoor

📩 Connect with me on LinkedIn: https://www.linkedin.com/in/rachitkapoor

Follow: Sun Root DigitalPoints from this podcast(a) Cookies: These are small bits of data that websites leave in your browser. This is to remember what kind of content you have been viewing online, so that advertisers can look at those cookies as you scroll around the internet. It is this reason why the shoes you searched for on Sunday suddenly follow you all week across Facebook, LinkedIn, new websites, and Instagram.It feels like you phone is listening when you mention something to a friend, but in reality, it's usually cookies and tracking algorithms connecting signals from your browsing and predicting interests with this magical accuracy.(b) GumGum Advertising: https://gumgum.com/(c) Perzonalization: https://www.perzonalization.comIf you would like to learn more, then there is a whole case study about Mavi Jeans: /mavi-case-study/

#Marketing #AI #Cookies #DigitalAds #MarketingPodcast #RachitKapoor #SunRootDigital #MarketingGuy

Why are people buying chocolate from YouTubers and coffee from vloggers?

In this episode, Sun Root Digital and Rachit Kapoor unpack the rise of creator-led brands like MrBeast’s Feastables and Emma Chamberlain’s Coffee, and what it means for the future of media, trust, and commerce.

Highlights include:

• Why creators are the new media brands

• The psychology behind consumer trust (Self-Congruity Theory)

• What brands can learn from Poppy, Feastables & more

• The 3 key steps to build your own media-first brand

This episode is for creators, founders, marketers, and anyone who's ready to turn an audience into a brand and a brand into a movement.

🔗 Stay connected:

Instagram: @sunrootdigital

Write at sunrootdigital@gmail.com

Podcast Host: Rachit Kapoor

Sun Root Marketing Lab with Rachit Kapoor

What do stand-up comedians and marketers have in common?

More than you’d think.

💬 They open strong💬 They know their audience💬 Their timing has to be perfect
💣 And when they bomb… they bounce back better.

In this episode, I break down why marketers should take notes from the comedy stage, with real-world examples from Wendy’s Twitter comebacks, Old Spice ads, Spotify Wrapped, and that Pepsi-Kendall Jenner controversy.

Whether you’re building a brand, writing copy, or launching your next campaign, this episode should be helpful to you.

Follow the podcast, share it with your team, and keep learning (with a few laughs along the way).

In this episode of Sun Root Marketing Lab, Rachit Kapoor (Founder, Sun Root Digital) unpacks one of marketing’s biggest dilemmas.

We'll dive deep into:

This isn’t just theory, it’s a roadmap for building emotional gravity and long-term 'true' business impact.

🎙 Hosted by Rachit Kapoor | Produced by Sun Root Digital

Follow the show for regular episodes on soulful, strategic marketing.

We’ve all been advised to personalise. But what if your marketing could predict what your customers need, before they ask?

In this episode of Sun Root Marketing Lab, let's break down:

What is marketing really about? It's not just ads or social media, it’s the journey a customer takes from first impression to lasting trust. In this episode of Sun Root Marketing Lab, we unpack the essence of modern marketing in under 10 minutes, using clear, real-world language.

🎙 Hosted by Rachit Kapoor, founder of Sun Root Digital.

Whether you’re building a brand, launching a product, or just curious about how trust is built, this is where it starts.

#MarketingPodcast #BrandStrategy #CustomerJourney #SunRootMarketing Lab #SunRootDigital #MarketingStrategy

Every time we see the word FREE, something unusual happens! 🫨 It’s not like “70% off” or “Buy one, Get one.” Zero or 0 has a magic of its own. So much so, that we stand in "queues" waiting for a free cup of coffee or for that free tote 🛍️ bag! (I'm equally or more guilty of it 😬 )In this new short episode of Sun Root Digital, I bring this strange psychology of zero forward, and how the brands we adore use it, and why free might actually be the most expensive word in marketing! Yes!!(a) Why “zero” changes how our brains work: Dan Ariely’s famous experiment(b) How Amazon Prime uses it to hook us(c) Why “free” is never really free, for customers or brandsWould love to know what the last free thing you got?! Share it in the comments. Podcast Host: Rachit Kapoor#MarketingPsychology #BehavioralMarketing #SunRootDigital #RachitKapoor

🛒 Why do we buy more than we plan in stores?In this short episode, I break down the psychology behind retail shopping, from store layouts and shelf placement to subtle design tricks that guide what we pick up.

Whether it’s the smell of fresh bread at the entrance or the placement of essentials at the back, every detail is designed to influence your buying decisions.Host: Rachit Kapoor#RetailPsychology #ConsumerBehavior #MarketingStrategy #SunRootDigital #RachitKapoor #MarketingPodcast

Netflix used to be $7.99, now it's $24.99. But you are still paying for it!

Why?Because psychology takes over logical thinking.(1) Tiny price hikes do not scare you. (2) Cancelling feels painful.(3) You don't want to miss the next Squid Games episode.(4) $7.99 per month feels cheap until you bundle it together per year.So, Netflix is not just a streaming business; it is much more than that.In this video, I break down why Netflix keeps raising prices and why we continue to say yes. A great masterclass when you are planning your subscription product or your next pricing strategy.

#Netflix #MarketingPsychology #RachitKapoor

We have all heard of the 4Ps of Marketing: Product, Price, Place, Promotion.Many believe they are outdated. But here’s the reality: the 4Ps are still the foundation.The difference? The way we apply them today looks completely different.(a) Product is about solving problems, not just creating things(b) Price is about perceived value, not discounts(c) Place is digital ecosystems, not shelves(d) Promotion is a dialogue, not a way to shoutYet the story has a twist 😄 : there’s something new on top of all 4Ps. Something that doesn’t replace them but makes us think about them even more broadly.👉 Watch this episode of Sun Root Marketing Lab to discover how the fundamentals are evolving, and what it means for your marketing.I’d love to hear your thoughts: Which of the 4Ps feels most disrupted in your world right now? Drop your perspective in the comments 👇Podcast host: Rachit Kapoor

The easiest way to stand out in marketing? Be the one that breaks the pattern.That’s the Isolation Effect (or Von Restorff Effect): a simple psychology principle that explains why we remember the “odd one out.”And no brand shows this better than Oatly.While dairy ads normally showed green fields and cows 🐮, they scribbled “Wow, no cow.”.So the question is:💡The science behind the Isolation Effect💡How Oatly used it to grow fast and stay top-of-mind💡How you can apply it to your own brand and campaigns☕️ If you want your marketing to be unforgettable, this is where to start.#Marketing #ConsumerPsychology #Oatly #IsolationEffect #VonRestorffEffect #BrandStrategy #AdvertisingTips #MarketingPodcast #SunRootMarketingLab

Ever walked past a shelf "full of products" and you kept going until the moment you saw “Only 2 left,” 🔔 and something made you stop 💡?Suddenly, that product wasn’t just an item; it was the "last chance."It is the reason why hashtag Nike’s limited drops 👟 cause overnight queues, why hashtag Starbucks’ 🥤 seasonal drinks feel like a festival.In this mini episode of Sun Root Marketing Lab, you will see: (1) How scarcity creates urgency and drives faster decisions(2) Real-world examples from Nike and Starbucks(3) Why this tactic works and how to use it without losing trust🎧 Whether you are a marketer, entrepreneur, or just curious about the psychology behind buying decisions, this mini episode will change how you think about urgency in sales.Podcast Host: Rachit KapoorThis is Sun Root Digital, and you are watching Sun Root Marketing Lab#ScarcityEffect #MarketingPsychology #ConsumerBehavior#BrandStrategy #MarketingPodcast #sunrootmarketinglab #sunrootdigital #rachitkapoor

#ProductMarketers shape hashtag#habits, not just messaging, personas, and GTM strategy. In this episode of Sun Root, I'm attempting to address how "Product Marketers" can ensure to address those habits. You see, it's complicated to make hashtag#users switch from a product that they have been using for years. But if there is a thoughtful construct, a mental model, then wild things can happen.So, here is how this episode began: just last week, I opened my phone to check the time, but 30 minutes later, I was watching a raccoon eat grapes. 🦝🍇 That “how did I get here?” moment is no accident, at least that's what I told myself. Thus, research began and found an answer to this in a behaviour model (the hero of this episode), doing its work!In less than seven minutes, in this episode, you will see:💡 Why Headspace’s 3-minute meditations stick💡 How Instagram's nudges create muscle memory💡 And, where to look when your own activation or retention strategy loses its momentumYou can be a product marketer, marketer, creator, or you can own onboarding, lifecycle, and growth. This episode should sharpen your next move. Do leave a comment or share a mental model that you believe shapes your moves. Would much appreciate seeing that.🎧 Full episode across multiple platforms, including LinkedIn, Spotify, and YouTube. So, watch it wherever you like, and it is most convenient.Podcast Host: Rachit Kapoor#ProductMarketing #BehaviorDesign #FoggModel #GrowthMarketing #Activation #Retention

SEO, as we know it, is not dead (of course). But it’s no longer the entire game. In 2025, search looks more like answers than links. And if your brand is not showing up inside those answers, you're 'literally' invisible.In this podcast, we'll explore:💬 AI Optimization (calling it AIO): what it is, why it matters, and how small adjustments to your product pages can shift you from ranked to referenced.💬 This with real prompts, real results.Subscribe to Sun Root Marketing Lab for more practical marketing insights.

Podcast host: Rachit Kapoor