Explorez tous les épisodes du podcast The Marketing Guide
| Titre | Date | Durée | |
|---|---|---|---|
| #145 - We're hitting pause and taking a quick break! | 14 Mar 2023 | 00:06:36 | |
Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review | |||
| #144 - Comparison, Impostor Syndrome & Feeling Unmotivated - An Interview with Lorna Butler PDC Coaching - | 06 Mar 2023 | 00:53:25 | |
In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way.
📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review | |||
| #135 - Year-End Business Review 2022: Your Essential Guide | 05 Dec 2022 | 00:30:56 | |
December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the year that was and celebrate all of our little wins and achievements in today's episode, I am walking you through step by step how to perform a review of your year for your business. | |||
| #45 - Six Exciting New Instagram Features That You Need to Know | 15 Mar 2021 | 00:23:34 | |
Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021. The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment.
| |||
| #44 - Major mistakes I made starting out in business | 08 Mar 2021 | 00:38:04 | |
In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake.
Links from the show: | |||
| #43 - Everything you need to know about Instagram Insights (& how to grow your account) | 01 Mar 2021 | 00:29:12 | |
In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights. On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the episode and I'll be teaching you my tried and tested method for content creation using the data from your Insights.
Flodesk (see my aff link) | |||
| #42 - 10 Common Instagram Mistakes you might be making (and how you can fix them) | 22 Feb 2021 | 00:25:00 | |
In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them. In this episode you will learn:
Links from the show: Episode 23: Step-by-step guide to defining your Ideal Customer Avatar Episode 20: Secrets to Standing out on Instagram with Manu Muraro of Your Social Team Flodesk (see my aff link) Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZ Leave a review & get a "shoutout for your business" on Android: https://www.podchaser.com/podcasts/the-marketing-guide-1185324 Leave a review get a "shoutout for your business" on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4 Follow me on Instagram: https://www.instagram.com/lauraomahonydotcom/ Email me: hello@lauraomahony.com __________________________________ All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400 | |||
| #41 - The Buyer’s Journey on Instagram: Converting Followers to Paying Customers | 15 Feb 2021 | 00:29:26 | |
What is the buyer's journey? The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you. There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.
| |||
| #40 - Carousel Posts on Instagram - Your essential guide! | 08 Feb 2021 | 00:22:50 | |
For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing.
| |||
| #39 - The ultimate guide to repurposing your content - (create less content & reach more people) | 01 Feb 2021 | 00:22:57 | |
In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts.
| |||
| #38 - 10 Passive income ideas small businesses can use to make money now! | 25 Jan 2021 | 00:23:22 | |
Today we are going to discuss passive income, why you need it. how it can benefit your business, how to get started with it and I give you 10 different ways of generating passive income in your business. In this episode I discuss
| |||
| #37 - 7 Day Instagram Reels Challenge for Small Business Owners | 18 Jan 2021 | 00:26:47 | |
Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page.
Links from the episode: Episode #15 - Getting started with Instagram Reels for Business | |||
| #36 - Instagram Growth Strategies for 2021 with Tyler J. McCall | 11 Jan 2021 | 00:45:03 | |
In this episode of The Marketing Guide Podcast, we speak with Tyler J. McCall who is an Instagram expert and business strategist. Tyler shares with us his strategies for growing your business in 2021.
Links from the episode: Listen to The Online Business Show: | |||
| #134 - 10 Ways To Prepare For The Holiday Season As A Small Business Owner | 28 Nov 2022 | 00:32:03 | |
In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season and ensure that you are not a burnt-out mess by the end of the year.
Links: | |||
| #35 - 10 Lessons I learnt in my business in 2020 | 04 Jan 2021 | 00:24:17 | |
As we move into 2021, I look back at some of the lessons I've learned along the way. These will hopefully help you, inspire you and motivate you.
Links from the episode: Flodesk | |||
| #34 - Everything you need to know about Instagram SEO | 21 Dec 2020 | 00:14:16 | |
Last month Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags.
Flodesk | |||
| #33 - 8 Common mistakes people make when trying to grow their audience online | 15 Dec 2020 | 00:19:06 | |
8 mistakes people make when trying to grow their audience online We all know how stressful it can be when trying to grow our audience online. We can spend hours on one social media post only for it to flop. Is there a way that could be spending our time better? Here are eight mistakes I see people make when they are trying to grow their audience online.
Links from the show: Flodesk | |||
| #32 - Beating social media overwhelm and setting healthy boundaries. | 08 Dec 2020 | 00:33:57 | |
In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts.
Flodesk | |||
| #31 - Top Instagram trends and predictions for 2021 | 30 Nov 2020 | 00:23:52 | |
Instagram has over 1 Billion monthly active users and in 2020 they made a huge amount of changes and Investment to the platform. With all these changes the way we will use Instagram in 2021 will be quite different.
Flodesk | |||
| #30 - Secrets to building a successful website with Karmen Kendrick | 23 Nov 2020 | 00:27:36 | |
If you ever wondered which is better Wix, Weebly, Squarespace or Wordpress and you want to know what is the best way of getting people to convert when they come on your website then this episode is for you.
Links from the show: Flodesk | |||
| #29 - 14 Creative Black Friday Marketing Ideas for Small Business | 17 Nov 2020 | 00:42:07 | |
We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.
Andrew Hubbard: How to create Instagram Ads that convert | |||
| 28 - 12 ways to use Instagram Live for your business | 09 Nov 2020 | 00:27:17 | |
This week we are revisiting one of the most popular topics on the podcast which is Instagram Live. The very first episode was called going live on Instagram a step by step guide which gives you everything you need to know to get started with using Instagram Live. In this episode, I teach you 12 ways that you can use Instagram live for your business including clever hacks you can use within your lives. Grab a pen and paper because you are going to want to take notes! Flodesk | |||
| 27 - Marketing Lessons Small Business Owners can take from Netflix | 02 Nov 2020 | 00:37:00 | |
In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes! Flodesk | |||
| 26 - 20 of the Best Marketing Tools for your Small Business | 26 Oct 2020 | 00:59:54 | |
On this week's show, I am sharing with you my go-to marketing and productivity tools that I can’t live without. I break down each one of them and talk about their features and how I use them within my business. This episode is for you if you want to become more organised within your business, save time, manage your projects and be up to date on all of the latest marketing tools and apps. Flodesk | |||
| #133 - The Ultimate Guide to Using Quizzes in Your Marketing Strategy | 21 Nov 2022 | 00:32:26 | |
In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business.
So if you want to learn how you can get more leads and sales for your business then this is the episode just for you. | |||
| 25 - Copywriting that Converts : A step-by-step guide | 19 Oct 2020 | 00:31:43 | |
Hands up if you can relate to the following scenario: You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to drive enquires and sales. In this episode you will learn:
Links: Flodesk | |||
| 24 - 16 Time saving hacks for Small Businesses on Instagram | 12 Oct 2020 | 00:36:40 | |
Are you finding yourself spending more and more time on Instagram these days but without the results for your business? Email me: hello@lauraomahony.com | |||
| 23 - Step-by-step guide to defining your Ideal Customer Avatar | 05 Oct 2020 | 00:28:08 | |
Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them. Email me: hello@lauraomahony.com | |||
| 22 - 10 Hacks to Increase your Instagram Engagement | 28 Sep 2020 | 00:42:15 | |
Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens. We’ve all been there so don’t worry and in this week’s episode, you are going to learn ten actionable tips that will help eliminate the tumbleweeds and get your creating content that gets engagement. So grab a pen and paper and get ready to take some notes. Email me: hello@lauraomahony.com | |||
| 21 - Simple ways to build trust for your business online | 21 Sep 2020 | 00:38:20 | |
Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services. Email me: hello@lauraomahony.com | |||
| 20 - Secrets to Standing out on Instagram with Manu Muraro of Your Social Team | 14 Sep 2020 | 00:53:21 | |
Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good!
Email me: hello@lauraomahony.com | |||
| 19 How to easily create a lead magnet for your business ( & build your email list ) | 07 Sep 2020 | 00:32:23 | |
Have you ever wondered how you would connect with your followers on Instagram if you got hacked or the service shut down tomorrow? Do you want to grow an email list of your ideal customers but are clueless as to how to get people to sign up? Then this week's episode is for you. We are discussing lead magnets which are basically you give for free to your ideal customer in exchange for their email address so that you can get them on your email marketing list and not have to fret if anything happened to your social presence.
Email me: hello@lauraomahony.com | |||
| 18 Your most asked questions about Instagram for Business - [Quick fire Q&A] | 31 Aug 2020 | 00:32:54 | |
Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business.
Email me: hello@lauraomahony.com | |||
| 17 The Key to creating Viral content on Instagram | 24 Aug 2020 | 00:32:44 | |
If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram.
| |||
| 16 Getting started with IGTV for Business | 17 Aug 2020 | 00:24:09 | |
If you ever wanted to figure out why or how to use IGTV for your business then this episode is for you. In this episode I cover:
This is a value-packed episode with everything you need to know to get started with IGTV. Don't forget to pop me a DM on Instagram if you are enjoying this podcast and I would really love it if you could leave a review on Apple or Android. Both linked below. | |||
| #132 - Should Your Business Be Using BeReal? A Guide to the Latest Social Media App | 14 Nov 2022 | 00:22:34 | |
On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business? In this episode, we break down
| |||
| 15 Getting started with Instagram Reels for Business | 10 Aug 2020 | 00:28:11 | |
This week Instagram rolled out it's latest feature Instagram Reels. You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following:
Once you have checked out this episode you won't feed the overwhelm of where and how to get started with Instagram Reels. I've also given you audio and an idea to create your first Reel. Just check out my Instagram. | |||
| 14 - How to STAND OUT and build a brand on Instagram for Small Business | 03 Aug 2020 | 01:00:38 | |
It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.
This is a value-packed episode and I hope that after you listen to it you are inspired to take action in your small business and implement some of the many things you learned in this episode. | |||
| 13 The Ultimate guide to Instagram Direct Messages (DM's) for Business | 27 Jul 2020 | 00:14:36 | |
I've you have been listening to my podcast over the past number of weeks you will have heard me reference the DM’s lots of times. But I know you may be thinking what exactly are the DM’s and how should I use them for my businesses? In this episode, I break down everything you need to know about Direct Messages and give you all of the tips, the hacks and the know-how to turn you from a DM Disaster to a DM boss. DM’s are one of the areas on Instagram that are often overlooked by businesses but if used right DM’s can be a powerful sales force within your business and bring those sales in and boost your bottom line.
| |||
| 12 - 4 Facebook secrets every small business needs to know with Richard Fletcher | 20 Jul 2020 | 00:52:50 | |
This week I have something a little bit different for you it’s the first in our series of guest podcasts so far it’s been a solo show with just me but this week I am bringing on our first guest Richard Fletcher of Magic Sauce Marketing. | |||
| 11 Seven Creatives Ways to Use Instagram Stories for your Business | 13 Jul 2020 | 00:25:23 | |
Okay, so we all know that Instagram stories are where it is at these days. However, we all know that it can be a struggle to show up on stories on the daily and create content that is educating, inspiring and entertaining for our audience. Stories are a great way to build your following on Instagram and to give your audience an insight into your brand and show off what is going on behind the scenes. In this week’s episode, I am giving you 7 creatives ways to use Instagram Stories for your Business and how to create content that helps build that know, like and trust factor that I am always talking about! | |||
| 10 Ten killer growth hacks that work wonders | 06 Jul 2020 | 00:21:10 | |
In this episode, I am giving you 10 killer growth hacks that work wonders to grow your business. If you are struggling with how to grow online then this episode is for you. You may decide to tackle all of these at once or pick one per week to work on until you have completed all 10. It’s totally up to you but if you implement these within your business I guarantee you that it will make a huge difference to you. Here is what you will learn: Here is a break down of this week's mini-training:
Whether you are still trying to grow your following or get more people on your email list you are going to find these strategies are hot, hot, hot! Links mentioned in the show: | |||
| 09 How to batch a month of Instagram Posts (and save time) | 29 Jun 2020 | 00:12:51 | |
Posting to Instagram can feel overwhelming and you are busy enough with what’s going on within your business and it’s one less headache that you need. But what if I told you that you could plan and schedule out a months worth of content in one day? You would be like that is crazy how would I do that. Don’t worry I got you in this episode I break down step by step to how to batch your content and save lots of time and get rid of the posting paralysis that is stopping you from showing up online. Once you learn to batch you will never want to go back to posting on the fly again. Flodesk Got Questions? DM me on Instagram: | |||
| 08 Six steps to a website that converts | 22 Jun 2020 | 00:15:27 | |
You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothing is happing.
If you want a website that works for you and brings you leads and sales then this episode is for you. Links mentioned in this episode: | |||
| 07 Planning the perfect launch - A Step-by-Step Guide | 15 Jun 2020 | 00:10:38 | |
Can you Relate to this? You are so excited to launch your new product or service and you create the perfectly worded Instagram post with the perfect image you post it and then crickets? The reality is that when you are launching a new product or service one single Instagram post is not enough to create the type of hype that you need and the type of reaction that you are looking for. So how do you create a successful launch using Instagram? In this episode, I break it down for you step by step to creating a launch that has buy-in from your audience. | |||
| 06 Five of the newest Instagram features to help your small businesses grow | 08 Jun 2020 | 00:13:04 | |
In 2020 the way we do business has drastically changed. When the pandemic first hit business realised that in order to stay relevant they need to change the way they operated their business. Social media platforms also followed suit and introduced lots of new ways to support small business and help them through the challenges that they faced. Today we are breaking down 5 of the newest Instagram features and how they can help your business in 2020. This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com | |||
| #131 - How to Get On The Instagram Explore Page | 07 Nov 2022 | 00:22:34 | |
In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about:
The explore page is a great way to get discovered by people who are not currently following you which can help increase your following, increase your revenue and create a bigger community for your brand on Instagram. | |||
| 05 Using Instagram Stories for your Business | 01 Jun 2020 | 00:17:18 | |
In this episode, we are breaking down everything you need to know about Instagram Stories for business and giving you a step-by-step guide to creating stories that shine! | |||
| 04 Everything you need to know to get started with Email Marketing | 25 May 2020 | 00:23:15 | |
In this episode of the Marketing Guide, you are going to learn why you need an email list, the advantages of email marketing, how to get subscribers when you don’t have a list yet, ways to get people to sign up to your list, what a lead magnet is and why you need one, what to send out to your list once you have one, email automation explained and which email platform you should choose. | |||
| 03 The anatomy of a highly engaging Instagram post | 18 May 2020 | 00:12:03 | |
The reason that your content is not doing well on Instagram has nothing to do with the algorithm. it's not that you are not been seen by your audience it has 100% to do with the type of content you are putting out there. In today’s episode, we are going to discuss the anatomy of the perfect Instagram post and I give you a step by step guide to creating content that gets all the likes, shares and saves. This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com What you will learn in this episode: Today I am giving you the formula for a highly engaging Instagram post. No more crickets when you post. You will learn about captions and why they matter, images and which type to use, hashtags and which ones to use and additional features you may not even know existed like alt text. | |||