The Marketing Freelancer: Unicorns Unite – Détails, épisodes et analyse

FREE  INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!  

Do you ever feel overwhelmed by the demands of your freelancing gig? Maybe you’ve had that one client who never seems to respect your time, or you’ve found yourself working late into the night, sacrificing your personal life for client deadlines.

Setting boundaries will help you be happier and more productive. You’ll actually enjoy your work, your relationships, and your personal life. And they’ll help you make more money. It's okay to say no to unreasonable tasks, deadlines, or clients that push your boundaries. 

When communicating with clients, the key is to be kind and direct– not fuzzy.

Listen to learn more about

• The importance of setting boundaries early with clients
• How to set and communicate them effectively 
• Real-life examples and scripts for tricky client situations
• Why having clear boundaries boosts your business and confidence

If you're facing challenges with client management, setting boundaries, or scope creep, you need to tune in. And remember, you are worth setting boundaries to build the life and career you want!

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here! 

Links mentioned in the Show:

• The Book of Boundaries: Set the Limits That Will Set You Free by Melissa Urban
• Braden Drake’s Contract Club – only $30

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and...

FREE INFOSESSION: How to Become a Virtual Assistant. For stay-at-home moms, military spouses, teachers, and career-changers. What you need to know about the VA industry so you can figure out the best way to make money from home using your brain. If you've been wanting to get started, need the building blocks, and want to know how to get your foot in the door, join us!  

Today, we have one of my UDMA School grads sharing her journey as a freelancer. She’ll take us through her whirlwind experience of diving into the world of working from home as a digital marketing assistant, and why she decided to make the leap.

My guest is Ashley Sun, a former hairstylist, military spouse, and mom of four. We're getting into the real side of marketing work—boundaries, client management, and self-empowerment. Learning from others’ mistakes and successes can make you better and smarter in business, and Ashley’s journey is a perfect example of this. Over the past two years, I’ve watched Ashley grow from working with small clients to handling bigger ones, developing her skills, and confidently guiding her clients with strategic insights. 

Listen to learn more about

• Building confidence & business skills through the Unicorn Digital Marketing Assistant School
• Setting boundaries with clients to avoid burnout
• Overcoming challenges with demanding clients and unethical practices
• Professional growth & the significance of support systems like the Digital Marketer’s Workgroup
• The joy & satisfaction Ashley gets from setting her worth and being her own boss as a freelancer

Tune in for her full story because I'm so proud of how Ashley is balancing it all, evolving into a successful online business manager and strategist, and finding financial independence!

Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here! 

Links mentioned in the Show:

• Episode 185: How to Become a Digital Marketing Strategist
• Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community with advanced trainings, networking opportunities, and job leads.

Connect with Ashley:

• Instagram: @badashdigitalmarketing
• Website: http://www.badashdigitalmarketing.com/ 

Branding Mini-Series #1

If we know our brand voice and personality, if we can feel good about how we're showing up and how we speak about ourselves, then the rest will fall into place and won't feel so salesy, slimy, and gross.

Today on the show, I have my friend Kristin Lawton, a marketing mixologist and owner of The District Brand Bar. We’re talking about branding and what people are doing wrong. It's so much more than hex colors and logos. With over two decades of experience in brand and marketing strategy, Kristin is the go-to expert for solopreneurs and small business owners. Her approach is designed to save you time, eliminate choice overwhelm, and set you on a path to effortless growth.

Listen to learn more about

• what you should concentrate on first with your branding
• using AI tools for building a brand voice
• prioritizing coherent branding over trends
• differentiation in the digital service provider industry
• common branding mistakes and solutions

This is going to help you get the foundations that you need for your brand so that you feel confident selling your services. Stay tuned for next week because we’re going to follow up with a related episode about images, headshots, and your personal branding.

Sponsored by Castmagic

Castmagic is for podcast hosts, video streamers, or long form content creators that want to get more mileage out of their content. This AI tool makes it easy to instantly turn your long form unstructured content into ready-to-use copy for shownotes, highlight clips, summaries, blogs, social posts, newsletters, and more. Sign up with my affiliate link here.

Links mentioned in the Show:

• Sign up for Kristin’s FREE Alchemy of ChatGPT Workshop: Transform your content with ChatGPT & create 50 authentic on-brand content topics– in under an hour!

Connect with Kristin

• Instagram: @districtbrandbar
• Facebook: The District Brand Bar
• Website: https://districtbrandbar.com/ 
• Freebie: What’s Your Signature Brand Marketing Style? Take the quiz to unlock your unique cocktail style and get tailored tips that will allow you to market your brand according to your personality in a natural and effortless way!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on...

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities. 

Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it! 

We’ll talk about four non-salesy ways you can get sales through networking. Plus Michelle leads us through a technique that can help you find your perfect client. 

And if you’re an introvert…most of us behind the scenes people are, Michelle discusses assets you already possess that will help you rock your discovery calls if implemented correctly. 

Michelle is passionate about sales and helping people get success. This is perfect for anyone ready to conquer those sales gremlins once and for all. 

Make sure you download her How to Book More Discovery Calls from the DM in the links below. 

This guide gives you three super easy steps to go from a DM to booking a discovery call without looking like the pushy salesperson. 

• How to show you’re vested in their success
• What is the one key ingredient you need to build a relationship
• How to make your DM standout and never get lost

Connect with Michelle

• Facebook Group: Hello to Closed: High Performance Sales Strategies for Entrepreneurs 
• YouTube: @salesuccessunplugged
• Instagram:  @themichelleterpstra
• Facebook: @themichelleterpstra
• Freebie: How to Book More Discovery Calls from the DM: https://michelleterpstra.com/dm/
• Closer Bundle 20% off: FOLLOW UP
• Pipeline Management: https://michelleterpstra.com/pipeline-management-live-masterclass/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and...

Search Engine Optimization - we all know what it is, but do we really understand its importance? 

I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience. 

Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$. 

That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question. 

She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online. 

It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love! 

Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us. 

Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below. 

1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable.

This guide walks you through:

» basic keyword research

» where to plug the keywords in on your web page

Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource!

2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help. 

This guide will show you how: 

» how to beef up your SEO efforts using quality testimonials on your site & social profiles 

» the strategy to using client testimonials effectively 

Master these two skills and charge more!

Connect with Guest

• Instagram: @brittany_herzberg
• Website: brittanyherzberg.com
• Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist
• Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and

Let’s get organized! … with standard operating procedures

Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use!

She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you.

In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and your own business. Nneka will explain SOPs are not meant to be lengthy, complex, and rigid… you also don’t need to give away your hard-earned proprietary information as a contract. 

You’ll stand out as a unicorn when you understand the importance of SOPs and how to get this off your client’s plate.

Nneka will teach you how to walk that balance or be a good teammate and protect yourself. 

PS – If you have an analytical, orderly left brain this could be a whole VIP service for you to offer!  Take note of Nneka’s tip when it comes to WHO is really looking for this service and paying well for it. 

Connect with Nneka

• Instagram: @sagesimplesolutions
• Facebook: @SageSimpleSolutions
• Website: https://sagesimplesolutions.com/
• Download her Freebie SOP Template: https://sagesimplesolutions.com/sop-template

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This week I’m chatting with Bret Shuford from CreativeLife Coach. 

Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.

As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative with inconsistency in their business, experience greater impact and income through his private coaching. Bret has worked with colleges, universities, and corporations such as Disney and Marketing Impact Academy. 

He is a highly sought after speaker and educator for professional creatives because he understands people and believes in nurturing an organic audience that is loyal. Bret also shows his clients how to live with impostor syndrome and succeed despite their fears.  

Download Bret’s CreatiVisibility Map to help you go from Imposter to Influencer: http://impostertoinfluencermap.com 

Connect with Bret

• Instagram: @bretshuford 
• Facebook: @bretshuford
• Freebie: Imposter to Influencer Map: http://impostertoinfluencermap.com

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients:

• Design graphics
• Create and edit videos/reels
• Write copy
• Search for hashtags
• Publish their content
• Repurpose their content

If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot.

But I get it, it’s intimidating to go all in as a social media manager and feel like you’re responsible for EVERYTHING when you’re new, so I suggest dipping your toes into the water as a social media assistant. 

This episode will help you with 4 steps to building out your social media services and becoming a well-paying, in-demand social media manager.

If you already have the social media savviness, I can help you find work over in my Digital Marketing Workgroup. We post jobs and share referrals inside our community, and I’d love to help you book out your services and build a successful freelance business. Apply here 

Blog Mentioned in the show: What is a Social Media VA

Tools Mentioned in the show:

• Captivate.ai
• Repurpose.io
• Scheduling tools: Later, Smarter Queue, Sprout Social, Hubspot

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration.

In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. 

Today we’ll go into detail about how you, the service provider, can grow into this role if that’s something that lights your fire. Natalie was a VA for 4 years before transitioning into project management (OBM) and then into the DOO role for online businesses. She talks about protecting yourself from scope creep and knowing the difference between OBM and DOO so you can determine the role that suits you best. 

If you think being a DOO is for you, check out her upcoming interactive infosession called Discover the DOO - save your seat here  

Enjoy!

Connect with Natalie:

• Facebook: @theopsauthority
• Instagram: @theopsauthority
• Ops Insiders Facebook group for DOOs, project managers, and service providers working their way to their visions 

Ops Authority Course 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

>>> Take the Quiz to Discover your Digital Dream Job

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team. 

They need you! 

Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable -  that person clients come to when hiring help. 

Enjoy!

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

>>> Take the Quiz to Discover your Digital Dream Job