The Marketing Factory – Détails, épisodes et analyse

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The Marketing Factory

Marissa Candy

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/7j. Total Éps: 44

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

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Données mises à jour le 14/07/2026

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https://www.instagram.com/themarketingfactoryaus
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https://www.instagram.com/mariscandy
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https://themarketingfactory.com.au/discovery-call
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https://themarketingfactory.com.au/doneforyou
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https://themarketingfactory.com.au/bookacall
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https://www.facebook.com/themarketingfactory
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#044 - Why 70% of Marketing Campaigns Fail! 👎 ❌

Épisode 44

mercredi 13 août 2025 • Durée 12:57

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club

In this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from over two decades in the industry, encouraging listeners to learn from the campaigns that don’t pan out rather than just celebrating the successes. The discussion includes the importance of conducting postmortems to foster real growth and improvement in marketing strategies.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:03 - Learning from Campaign Failures

00:02:30 - The Importance of Cohesion in Campaigns

00:03:45 - Success Story: The Power of Alignment

00:04:49 - The Dangers of Too Many Opinions

00:05:22 - Key Elements of Winning Campaigns

00:06:04 - Reflecting on Past Campaigns

00:06:45 - Common Marketing Mistakes to Avoid

00:07:07 - The Importance of Clear Outcomes

00:08:08 - Crafting a Strong Brief

00:09:54 - Using Relevant Imagery

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#043 - Your Brand Isn’t Broken, But Your Strategy Might Be! 👀 🚨

Épisode 43

mercredi 6 août 2025 • Durée 12:41

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club

In this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives impactful marketing results. She discusses how to identify when creative elements are not the real issue, what brand strategy truly entails, and how to avoid wasting time on superficial fixes. Join Marisa as she shares insights and proven strategies to help you create marketing campaigns that resonate and drive real results for your business.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00:32 - Meet Marisa Candy: Your Marketing Guide

00:00:53 - Identifying the Real Problem: Strategy vs. Branding

00:01:25 - Symptoms of a Strategy Problem

#042 - Don’t Write Another Email Copy Until You’ve Watched This! ✍️ 📧

Épisode 42

mercredi 30 juillet 2025 • Durée 11:21

Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club

Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting effective emails that resonate with your audience. She highlights the importance of clarity, purpose, and connection in your writing, warning against robotic language and overly pushy tactics that can turn readers away. Listeners will learn how to avoid common copywriting pitfalls, align their messaging with their brand voice, and implement practical tips to enhance engagement and drive conversions.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:35 - The Importance of Writing for One Person

00:02:50 - Crafting Compelling Subject Lines

#041 - Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign 🚀👔

Épisode 41

mercredi 23 juillet 2025 • Durée 10:19

In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate ROI is expected. Listeners will learn how to navigate boardroom conversations, shift mindsets around brand value, and articulate the importance of investing in brand development. Tune in for actionable insights that will help you make a compelling case for your next branding initiative.

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:02 - Understanding Brand Investment

00:01:34 - Brand as a Long Game

00:02:29 - Five Key Talking Points

#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨

Épisode 40

mercredi 16 juillet 2025 • Durée 11:47

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent branding when relying on DIY methods, such as fluctuating logos and graphics that lack a cohesive identity.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:04 - The Creative Crossroads: When to DIY and When to Outsource

00:02:08 - Pros and Cons of DIY Design Tools

00:03:34 - When is DIY Good Enough?

00:05:09 - The Importance of Design Consistency

00:06:14 - When to Call in Professional Designers

#039 - The Organic Strategy That’s Beating Paid Ads in 2025! 🎯 💀

Épisode 39

mercredi 9 juillet 2025 • Durée 15:08

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, host Marissa Candy delves into the transformative power of organic social media, highlighting it as the greatest opportunity for individuals and businesses to enhance their outcomes. She discusses how Gen Z has disrupted traditional marketing funnels and emphasizes the importance of leveraging social media effectively. Marissa shares insights on viral video reactions and encourages listeners to fully utilize social media platforms, noting that even newcomers can achieve significant success.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:17 - The Power of Authentic Content

00:03:08 - Brand Identity in Hospitality

00:05:51 - Engaging Gen Z Through Modern Marketing

00:07:46 - The Art of Logo Design

00:12:39 - Innovative Marketing Strategies: Scratch and Sniff Billboards

#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 📈

Épisode 38

mercredi 2 juillet 2025 • Durée 09:20

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party with ads. The episode provides a comprehensive breakdown of organic social strategies, covering why they matter, what types of content to post, behaviors to avoid, and methods to measure effectiveness.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:52 - The Importance of Organic Social Media

00:01:46 - Defining Organic Social Media

#037 - How To 10X The Sale Price of Your Business! 🚀💰

Épisode 37

mercredi 25 juin 2025 • Durée 09:56

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your business. Marisa outlines key areas to improve, such as updating your website, revitalizing your social media presence, and ensuring your branding is appealing. The episode is designed for anyone considering selling their business or simply looking to enhance its long-term value.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:03 - Thinking Like a Buyer

00:02:39 - De-risking Your Business

00:03:22 - The Importance of Brand Aesthetics

#036 - Your Brand is Getting CRUSHED By Competition… Here’s How to Fix It! 💥📈

Épisode 36

mercredi 18 juin 2025 • Durée 11:15

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She discusses how to identify your competitors and the potential customers you may be losing to them. The episode focuses on the power of bold branding, smart strategy, and a strong mindset to help businesses seize their fair share of the market.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:14 - Understanding Your Competition

00:01:46 - Researching Your Industry and Competitors

00:03:36 - Identifying Gaps in the Market

00:04:39 - Case Study: My Meals

#035 - Top 5 Marketing Tricks Big Brands Use (That You Can Steal)! 🚀 💡

Épisode 35

mercredi 11 juin 2025 • Durée 11:18

Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall

In this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to buying, while highlighting how overwhelming choices can hinder sales. She reveals the top five marketing tricks used by successful brands like Koala, Bonds, and Who Gives a Crap, starting with the strategy of limiting choices to simplify the decision-making process for consumers.

It's time to get smart with your strategy! Stop leaving money on the table and start leveling up your marketing game today: https://themarketingfactory.com.au/doneforyou

Follow The Marketing Factory:

https://www.youtube.com/@themarketingfactoryAUS

https://www.instagram.com/themarketingfactoryaus/

https://www.facebook.com/themarketingfactory

https://www.tiktok.com/@themarketingfactoryaus

Follow Marissa:

https://www.instagram.com/mariscandy/

https://www.linkedin.com/in/marissa-candy/

Timestamps:

00:00:00 - Introduction

00:01:23 - Limiting Choices for Simplicity

00:03:40 - Going Big and Bold in Marketing

00:05:48 - The Velvet Rope Strategy: Creating Exclusivity

00:08:33 - Elevating the Customer Experience

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