Therapists and practitioners have a hidden strength. Justine Beauregard, sales strategist and multi six-figure business owner, joins us today to help us unlock ethical sales for therapists and shares her hot take on how to close every sale fast, in a feel-good way.
You might not realize it, but as a therapist, you have all the skills you need to be good at selling. Your ability to listen, reflect, hold space, and connect deeply could be your greatest strength in sales.
And yet… when it comes to actual sales? Everything suddenly feels harder.
The words don’t come as naturally, you don’t want to be salesy, and you start questioning your abilities.
But people don’t connect with a script, a strategy, or a formula. They connect with your energy.
And the truth is… as a therapist or practitioner, you don’t need to learn how to become a salesperson. You already have the skills to be great at it.
The real challenge isn’t how to sell, but how to feel safe making the offer.
When you trust your work…When you truly see the person in front of you…And when you believe in the transformation you support…
Making the offer stops feeling like pressure and starts feeling like care.
Because sales isn’t about convincing. It’s about advocating.
So if you’ve ever felt uncomfortable or “icky” about selling your services, avoided making offers, even when you know you can help, struggled to clearly communicate your value, or felt stuck between wanting to help more people and not wanting to feel salesy, I invite you to listen to this conversation, because it might just give you the reframe you need.
Here’s what you’ll learn inside this episode on ethical sales for therapists (+ timestamps):
01:27 - How Justine became obsessed with sales: a story on connection over scripts
09:48 - The biggest challenges when it comes to selling at different stages of business (from first sale to scaling)
14:54 - Why therapists and practitioners make great salespeople
15:41 - How to sell on a discovery call: advocate for them, not the sale
18:34 - Learn what you're selling: You're not selling an outcome. You’re selling support.
24:53 - How to confidently communicate what you’re selling
29:09 - Figuring out your niche as a therapist
34:03 - The impact Justine makes for her clients: A story on money mindset
More about our guest, Justine Beauregard
Justine Beauregard is an award-winning sales coach & strategist with ADHD, 2 autoimmune diseases, 2 young(ish) kids, and a 6-figure business she loves!Since 2007, she’s helped over 750 entrepreneurs make millions more in sales without feeling pushy or salesy and has helped raise over $1M for nonprofits. She’s driven by helping good people make great money, in a way that feels authentic, ethical, and effortless, and does so by helping them build the skills to close every sale fast, and in a feel-good way.
She’s also the host of the Why You Hate Sales podcast.
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