Explorez tous les épisodes du podcast The Marketing Accelerator Podcast

To niche or not to niche? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Corey Morris, CEO at VOLTAGE, explains the introspective, challenging exercise of "niching down" your business and the positive impact of doing so. MarketingAccelerator.com

Strategy, patience, and passion! The core or true purpose for being in business is critical for long-term decision-making. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Gil Rogers, founder of GR7 Marketing, walks us through his journey of building a fractional CMO firm that's laser-focused on his core purpose: supporting better student outcomes in higher education. MarketingAccelerator.com

Is Print Dead? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Jessica Embree, Creative Director of Tulip Media Group, where they help businesses differentiate with easy and effective print and digital marketing campaigns. Jessica believes that print never died and is still thriving, and that print is a tool that cuts through digital noise. She shares insight on how print gets very effectively leveraged in today's digitally-driven world. MarketingAccelerator.com

How is AI impacting authors and the book business? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Nicole Gebhardt, CEO of Niche Pressworks where they turn your expertise into a book, a brand and a movement. Nicole's perspective is that books will become interactive! Check out what she means by that... Marketing Accelerator.com

What are marketers getting wrong today? Where are marketers missing the mark? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - CEO of Provalytics Jeff Greenfield explains that the focus should not be on clicks. He details what really matters and what data marketers today should be leveraging. MarketingAccelerator.com

Your business is different than the competition, right? Well, let's find out. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Fiscal Advocate CEO Jon Morris lets us in on a two-question differentiation test to see if what we think differentiates us actually does. MarketingAccelerator.com

Is the Target Customer dead? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Zac Stucki of Ignition Point Strategies shares the importance of understanding the customer ecosystem. There are three distinct roles in the customer ecosystem, and Zac spells out the one to communicate with most. MarketingAccelerator.com

Building a high-functioning marketing team is not easy!
Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Lisa Wendland of Blue Wheel shares nuggets from her experience in building marketing teams from the ground up to help you get started. MarketingAccelerator.com

My Favorite Super Bowl Spot - I am constantly asked which is my favorite Super Bowl commercial. I‘m hesitant to answer that question because I feel like it is irrelevant. From my experienced marketing perspective, I would rather look at the effectiveness of the spot. But, this year I really did have a favorite! Check out my favorite spot on today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes. MarketingAccelerator.com

Which Super Bowl spots were most effective? A general rule of thumb is that an advertisement does one thing really well, two things OK, three things very poorly. On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - I point out a few examples that did certain things very effectively (but one spot...well, let's take a closer look). MarketingAccelerator.com

The Swift Effect in the NFL. All football season long, we've been treated to shots of Taylor Swift in the club box at the Chiefs' games because of her relationship with Travis Kelce - bringing in a massive increase in younger female viewers to the NFL.
We're seeing the ripple effect of Taylor Swift and her fans in the content of this year's Super Bowl commercials. Today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - discusses a few prime examples of the Swift Effect.
MarketingAccelerator.com

he Jaguar rebrand has a lot of people scratching their heads on what Jag is doing. It didn't really even look like a car promotion. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I go over Jag's rebrand with Jim Heininger, Principal at Rebranding Experts, who has been a lone voice in describing the brilliance of the Jaguar rebrand. The president of Jaguar said, “We don’t make Jaguars for everyone.”  It will be interesting to see who the someones are that will buy them. MarketingAccelerator.com

A Personal Brand – Do You Have One? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Ushi Patel, head of All Things Creative at USHI Ink, explains why you should take the time and effort in building your personal brand. Hint: she calls it your "power source"! MarketingAccelerator.com

Mastering the art of risk - business lessons from a professional poker player. Greg Brooks, having been a professional poker player and now Partner and CMO at SearchTides, shares his Number One learning from poker that applies to business today. MarketingAccelerator.com

Artificial intelligence is here. How do we budget for it? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Sabrina Donley, Practice Leader of Secure AI at CybrCastle, states, "AI must serve people. It's not the other way around." When budgeting for AI, you should consider the tools, the process and infrastructure, and your people. MarketingAccelerator.com

Knowing your market’s needs and desires as well as the competitive landscape forms a strategy that delivers impact. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Doug Bradley, the owner of Everest Legal Marketing where they specialize in SEO for law firms. Doug shares valuable insight about forming a strong blueprint for that maximum impact. MarketingAccelerator.com

The POWER of PODCASTING! Is podcasting a good fit for your business (or for yourself)? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Jeremy Slate, CEO and Co-Founder of Command Your Brand. Jeremy gives great insight on podcasting: if it's right for you or your business and how to get started. MarketingAccelerator.com

The AI Overview in Google! What is it and what to do about it?! Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Rachel Hernandez of Next Net, where they grow brand exposure through organic reach. She gives the details about Google's AI Overview. 
Check it out and stay in the know! MarketingAccelerator.com

Do you know how to save a sinking ship? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I am speaking with Keith Weigand, the President and COO of Pulse Health Solutions, a pharmacy benefit manager organization that solves the problem of out of control pharmacy costs. Keith shares his experience in leading multiple organizations through the turnaround process. MarketingAccelerator.com

When it comes to drug use, there is a moment of choice... Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Angie Ferguson. For the last 18 years, she has been leading Drug Free Clubs of America, an organization committed to keeping high school students drug-free. This requires a deep understanding of the human behavior of their target market. Listen now for insight that applies to a non-profit like Drug Free Clubs of America or for your for-profit business. MarketingAccelerator.com

Everyone wants more business and that usually means more transactions. Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Rick Ruehlmann, partner at C4 Financial Capital Markets Group, who provides insight from his 30+ years of business experience - including his #1 learning about valuing the relationships in business and opening the door to those authentic relationships. MarketingAccelerator.com

Polarization in America – There is something YOU can do about it! On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - I'm speaking with Monica Guzman from Braver Angels, where she is the Senior Fellow for Public Practice. Braver Angels is America’s largest, fastest-growing organization bringing together conservatives and progressives on equal terms to clarify disagreements, find common ground where it exists, and work together to save our country. You don't want to miss this! MarketingAccelerator.com

In 1996, “Dolly the Sheep” was the first cloned mammal … and cloning continues today. On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - I am speaking with Helen Todd, founder and host of Creativity Squared, as she explores how creatives are collaborating with AI. MarketingAccelerator.com

We've all seen and heard of celebrity influencers who have millions of followers that take action on their endorsements. But, most of that is in B2C space. On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - Zontee Hou, managing director at Convince & Convert, explains how the role of the influencer is different in B2B. MarketingAccelerator.com

Self-Awareness is just one of the four A's to consider for growth on purpose. On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - Claire Chandler, Chief Experience Officer at Talent Boost and author of "Growth On Purpose", delivers insight about one of the four A's she has identified for growth for business leaders. MarketingAccelerator.com

Trust. Hard to build, easy to lose. How big of an issue is distrust in organizations today? On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - Cory Scheer, founder of TrustCentric and author of Closing The Trust Gap, discusses the key components of building trust within your organization. MarketingAccelerator.com

I was a bit puzzled after this year’s Super Bowl commercials aired. In today’s episode of The Marketing Accelerator Podcast – Super Bowl Edition – I share my puzzlement and a masterpiece! Enjoy! MarketingAccelerator.com

To podcast or to webinar? That is the question! Christa Tuttle, CEO of Launch Marketing, breaks down the answer (and answers) to that question on today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes. Hint: it depends on what part of the "funnel" you want to impact... MarketingAccelerator.com

Do you have a product on Amazon? Or, are you thinking about it? According to Mike Begg, CEO at AMZ Advisors, 70% of all online searches for products start on the Amazon platform. On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - Mike discusses how to leverage the biggest player in e-commerce (the 800-pound gorilla called Amazon) for your company's brand awareness. MarketingAccelerator.com

"Someday I'll write a book." You know who you are! On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - Travis Cody, creator of Bestseller By Design, discusses the framework they use to go from the blank page to a published book in about eight weeks. If you're a business owner, the market wants to hear and read your wisdom. MarketingAccelerator.com

Are your proposals holding you back? Today on The Marketing Accelerator Podcast - featuring three insights in about three minutes - Joe Ardeeser, founder of Smart Pricing Table, shares his strategy for improved proposals, cutting through ambiguity, and moving the proposal to closing efficiently and to everyone's satisfaction. MarketingAccelerator.com

“Getting the right people in the right seats on the bus” is a classic business principle for the last 20 years. But, does it still apply?

Today, Adrian Koehler, founder of Take New Ground and a no BS coach for restless and relentless entrepreneurs, gives his take on that classic principle and explains his unique skillset that enables him to be unapologetic about speaking the truth…but can do so with no judgment.

MarketingAccelerator.com

There is an unseen problem between marketing and business leadership. After 100 informational interviews for this podcast, I found that there is clearly a chasm in understanding between business and marketing leaders: The Marketing Gap. If you lead a business, here are three red flags you should be aware of...check it out.  MarketingAccelerator.com

TikTok. Short-form video. Don't blink or you'll miss it! Short-form video offers a lot of opportunity to connect with the consumer. Matt Mroczek, Chief Strategy Officer of digital agency Steel Croissant, explains why short-form video just under two minutes is an effective format in today's market. MarketingAccelerator.com

Do you and your Chief Financial Officer ever butt heads? On today's episode of The Marketing Accelerator Podcast - featuring three insights in about three minutes - let’s dive into the dynamics between Marketing Leaders and CFOs, and how understanding each other's roles can lead to better collaboration. MarketingAccelerator.com

The market is ever-changing. What issues are evolving that B2B business leaders and marketers need to have on their radar? Aaron Brown, Executive Vice President of Fahlgren Mortine, discusses how the changes in the buying process are accelerating and some ways marketing leaders can evolve to keep up with the constantly changing market. MarketingAccelerator.com

Let's say you've got a marketing department that's rocking it, but you just found out your content manager is leaving. Is your first response panic or something else? Jen Macias DeMeyer, VP of Marketing at Homebase, talks about having just gone through this very situation and her use of internal outsourcing to get the job done. MarketingAccelerator.com

What do Uncle Ben's, Turkish Airlines and ISIS Pharmaceuticals have in common? Well, it's the growing trend of rebranding. Jim Heininger, the co-founder of Rebranding Experts, explains the three phases of rebranding. MarketingAccelerator.com

Will Artificial Intelligence replace the need for marketers? The marketing world is all abuzz about leveraging AI to create various content. Is the speed of AI a game changer? What are the pitfalls? MarketingAccelerator.com

In our post-pandemic world, trade shows are back. Emily Elizabeth, VP of Marketing at Onspring, explains a new approach to trade shows. See how this interesting twist puts the customers in charge...and how the vendors responded. MarketingAccelerator.com

Was this a Hail Mary marketing effort? The 2023 Super Bowl between the Chiefs and the Eagles featured two spots from the “He Gets Us” people about Jesus. Who would have ever thought that two commercials about faith would come in at #8 and #15 in USA Today’s Ad Meter rating of Super Bowl commercials. So, why did this connect with so many people? MarketingAccelerator.com

You saw it. I saw it. The Chiefs didn't win the Super Bowl. Bear the Dog did! For over ten years, I've been a voting panelist on USA Today's Ad Meter rating of Super Bowl commercials. With 50 contestants striving for the top spot this year on the Ad Meter, "Forever" was the #1 spot from pet food manufacturer The Farmer's Dog. So, why did this spot rise to the top? (And, what have we learned?) MarketingAccelerator.com

New technology continues to drive innovation. Web 3 is now upon us. Stephanie Lynch, co-founder and a senior partner at Braver Element, explains that companies need to understand how Web 3 (sometimes called the ownership economy) technology works and to have good use cases for their customers. Is your business going to be ready for Web 3? MarketingAccelerator.com

Industry knowledge isn't nearly as important as understanding good, solid marketing principles, like the "pain villain" and how to fight against it. Travis Bradshaw, Director of Consulting Marketing at Armanino, LLP, talks about his transition from Bass Pro Shops to Armanino and how he applied some of the same solid marketing principles whether marketing to a first-time boat buyer or to a CPA/Consulting client. MarketingAccelerator.com

Liz Krause, VP of Marketing at Converged Technology Professionals, has built her fully remote, "tight" marketing team based on the core principle of treat others like you'd want to be treated. And, if problems arise, point your finger at the problem, not the person. MarketingAccelerator.com

Have you ever been in your customer's shoes and received your product or service? Today, Lindsay Brown, VP of Sales & Marketing for Beyond Clean, shares how she gained literal life-saving perspective of truly walking in her customer's shoes. MarketingAccelerator.com

There are a lot of ways that businesses and individuals can engage with their communities. Today, Michael Hostetler, VP of Marketing at Crane Credit Union, shares an inspiring, personal story and discusses the importance of getting your hands dirty on a personal and business level. MarketingAccelerator.com

People analytics. Now that was a new term to me! Shwetha Pai, head of operations and marketing at Worklytics, shares how getting a true pulse of your remote workforce can be a valuable asset in managing your teams. MarketingAccelerator.com

The pandemic changed everything. Businesses had to adapt and pivot along the way. Some shifted dynamically. Today, Courtney Cantor, the director of marketing at Hamilton, an event marketing agency that creates immersive brand experiences, advises that getting clarity is the first step that leads to alignment and unity. She discusses Hamilton's success in making a dynamic shift. MarketingAccelerator.com

Every business has a story on why they got started. Valerie Hoffman, chief evil genius at mySmartMedia, chats about the path that led her to starting her own consultancy. MarketingAccelerator.com