Explorez tous les épisodes du podcast The Manager's Playbook
| Titre | Date | Durée | |
|---|---|---|---|
| Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release | 06 Oct 2026 | 00:16:09 | |
Fan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick explains how to test content like a marketer without losing the creative instinct: change one variable at a time, study what moves, and use the data to understand what fans actually care about. We get into viral music content, pre-release strategy, teasing songs early, TikTok and Meta retargeting, and why engaged fans are always more valuable than empty views. A sharp, practical clip for artists, managers, and music marketers trying to stop guessing and start building real momentum. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| The Manager’s Playbook: Nick Ruffalo II - Artist Marketing, Fan Pages, ManyChat, Audience Strategy & Music Business (EP 86) | 04 Oct 2026 | 01:58:05 | |
Most artists don’t have a content problem. They have a fan-building problem. In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big Loud, to break down the biggest mistake artists and teams are making in modern music marketing. Nick dives into fan pages, ManyChat automation, Instagram group chats, Spotify for Artists data, retargeting ads, content testing, audience strategy, and why views alone don’t equal real fans. This conversation is a practical playbook for artists, managers, marketers, and music executives trying to understand how to build demand, capture attention, and turn casual listeners into a real fanbase. Whether you’re developing an artist, planning a release, building a content strategy, or trying to understand what actually moves the needle in today’s music business, this episode is packed with insights you can apply immediately. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Asa Asika on The Reality of Breaking Records in the TikTok Era | 03 Oct 2026 | 00:15:14 | |
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, talks about protecting the art before chasing the business. Asa breaks down why music has to stay rooted in creativity, instinct, and purpose, even as the industry shifts toward independence, platform-driven discovery, and new ways of building global careers. He also shares key moments from Davido’s journey, including taking risks with early DJ support, launching the “Who Is Davido?” documentary, and turning a birthday post into a major brand partnership. A sharp conversation on creativity, independence, artist strategy, brand building, and using star power for something bigger than music. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Asa Asika on How To Get Brands To Pay Your Artist | 01 Oct 2026 | 00:16:07 | |
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how brand deals, DJs, promoters, and local culture all connect when you’re building a global artist. Asa talks through Davido’s partnerships with brands like Martell, Puma, PlayStation, and major African phone companies, while explaining why artists have to be careful not to turn their platforms into nonstop ads. He also gets into the shift in Lagos nightlife, why the industry needs to stop calling every African sound “Afrobeats,” and how trusted DJs, street teams, and local promoters help move records and sell tickets around the world. A real look at brand strategy, touring, Afrobeats, Nigerian music, and how culture actually travels. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Asa Asika on the Perfect Tour Strategy | 29 Sep 2026 | 00:11:33 | |
In this clip from The Manager’s Playbook, Asa Asika, longtime manager of Davido and co-founder of The Plug, breaks down how Davido’s team built a real touring model across Nigeria and Africa. Asa explains why artists need to build and protect their fanbase at home, how Davido’s Nigeria tour came together, and what it takes to make African touring work at scale from promoters and sponsors to airline partners, routing, ticketing, and infrastructure. He also gets into why stronger live music systems across Africa are essential for the future of Afrobeats, and why global success means more when the foundation at home is strong. A sharp look at touring, artist management, African music infrastructure, and the business behind Davido’s global movement. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85) | 27 Sep 2026 | 01:52:04 | |
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Asa Asika, longtime manager of Davido and co-founder of The Plug, for a deep conversation on the power of Nigerian music, the global rise of Afrobeats, and what it really takes to build infrastructure around culture. Asa breaks down how Davido became one of Africa’s biggest global stars, why Western labels often misunderstand Afrobeats, and why data alone can’t measure cultural impact. He also shares what it takes to tour across Africa, build trusted local partnerships, work with DJs and promoters, and create long-term business opportunities without losing the foundation that made the movement powerful in the first place. The conversation also explores The Plug’s growing ecosystem across management, events, distribution, publishing, sports, and brand partnerships, along with lessons on leadership, friendship, burnout, artist development, and the next chapter of Davido’s career. For artists, managers, executives, and anyone paying attention to the future of African music, this episode is a masterclass in global strategy, local culture, and building power the right way. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Want the full conversation? TMP Patreon members get early episodes, exclusive clips, and two live Q&As with guests every month. Join at https://www.patreon.com/cw/TheManagersPlaybook Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works | 25 Sep 2026 | 00:13:03 | |
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and artist-friendly licensing deals. Joe explains why Insomniac’s biggest advantage is not just the label. It is the live ecosystem around it. From festivals and stages to genre-focused label teams, 50/50 deals, recoupable advances, and single-driven release plans, this conversation gives a clear look at how dance records break around the world. For DJs, managers, artists, label executives, and anyone studying the music business, this is a real playbook on building careers beyond streams. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Joe Wiseman on The EDC Festival | 23 Sep 2026 | 00:09:35 | |
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac grew from underground LA warehouse raves into the culture-shaping festival experience behind EDC. Joe and Mauricio discuss the roots of rave culture, the rise of dance music in America, and why EDC became more than just a lineup. From stage design, art cars, rides, and immersive worlds to Pasquale Rotella’s creative vision and Insomniac’s focus on community, this conversation is a look at how live experiences become movements. For DJs, managers, promoters, music executives, and anyone interested in dance music culture, this is a lesson in building scale without losing the roots. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Joe Wiseman on How John Summit Built an Empire | 21 Sep 2026 | 00:11:15 | |
In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how high-level dance artists build real careers by taking control of the business around their music. Joe and Mauricio discuss John Summit’s early approach to releases, marketing, DJ promo, budgets, and rollout strategy and why the strongest artists often think like their own managers. They also get into the underground DJ business, the importance of live credibility, and why streaming numbers do not always tell the full story. The conversation also explores AI’s real impact on music creation, from faceless AI artists to tools that can empower songwriters and independent artists, while raising new questions around samples, interpolation, and vocals. For DJs, managers, artists, and music executives, this is a sharp look at artist strategy, dance music, and the future of the music business. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84) | 20 Sep 2026 | 01:34:33 | |
In this episode of The Manager’s Playbook, Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers. Joe pulls back the curtain on the Insomniac ecosystem; from EDC and live bookings to 20+ label imprints, DJ support, Beatport momentum, radio, editorial, and global campaigns. He explains why dance music is not one audience, why artist identity matters, and how DJs can build real demand beyond streaming numbers. We also get into non-exclusive licensing deals, how Insomniac develops artists through live strategy, the difference between TikTok hype and real club credibility, what makes a great A&R, and where dance music is heading next. For artists, managers, DJs, and anyone trying to understand the business behind dance music, this one is full of real playbook lessons. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: David Dollimore on Major Label Roster Priorities | 18 Sep 2026 | 00:12:01 | |
In this clip from The Manager’s Playbook, David Dollimore breaks down how major label priority really works. David and Mauricio get into what happens after a viral song starts moving, why internal champions matter inside a label, and how artists can turn one moment into a real career. They also talk release strategy, features, remixes, distribution deals, marketing support, ticket sales, and the patience required to build an artist beyond the hype. A practical conversation for independent artists, managers, A&Rs, and music executives trying to understand major label politics, artist development, and long-term career building. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: David Dollimore on How To Start A Record Label | 16 Sep 2026 | 00:11:56 | |
In this clip from The Manager’s Playbook, David Dollimore breaks down what it really takes to build a modern independent label. From funding and A&R to marketing, distribution, legal costs, partnerships, and staffing, David explains why building a label properly requires more than just taste. He also gets into Disorder Records, the partnership with The Warehouse Project, signing new talent like Lex Armani, and using real data signals from TikTok, Reels, SoundCloud, YouTube, and streaming to find and amplify breakout records. A practical conversation for independent artists, managers, A&Rs, and music executives trying to understand how labels are built today. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: David Dollimore on Music Label Culture | 14 Sep 2026 | 00:10:36 | |
In this clip from The Manager’s Playbook, David Dollimore reflects on the intense culture that shaped his early years at Ministry of Sound. He breaks down what it meant to deliver under pressure, how trust and loyalty led to equity, and why Ministry had to evolve beyond dance music. David also shares stories about signing London Grammar, hearing Jessie Reyez’s “Figures” for the first time, and why getting on a plane early can make all the difference. A sharp conversation on A&R, artist development, talent discovery, label culture, and the instincts it takes to spot something before the rest of the music business catches up. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook: David Dollimore - Ministry of Sound, RCA UK, A&R, Artist Development, Major Labels & Music Business (EP 83) | 13 Sep 2026 | 01:42:13 | |
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with veteran music executive David Dollimore for a real conversation about the hidden work behind building successful artists. David shares his journey from starting as an intern at Ministry of Sound, becoming an equity holder, helping sell the company to Sony Music, running RCA UK, and later co-founding Disorder Music Group. Together, Mauricio and David break down what artists, managers, A&Rs, and music executives need to understand about artist development, major label politics, signing talent, funding, streaming data, marketing, and the long game of building a career. This episode is for independent artists, aspiring artist managers, music executives, and anyone trying to understand how the music business really works behind the scenes. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Wallo267 on Earning Trust in the Music Industry | 12 Sep 2026 | 00:15:11 | |
In this clip from The Manager’s Playbook, Wallo267 talks about building Winners Win, earning real trust with artists, and why results matter more than titles. Wallo breaks down how cultural trust is built, why every team needs doers instead of dream killers, and how learning marketing in prison helped him understand pitching, advertising, and closing opportunities. From podcast sponsorships to the spark behind the Spotify deal, this is a practical conversation for artists, managers, creators, and music business professionals who know the work matters more than the title. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Wallo267 on Building a Music Career With Just Your Phone | 10 Sep 2026 | 00:08:17 | |
In this clip from The Manager’s Playbook, Wallo267 shares a simple blueprint for independent artists starting from zero. Wallo breaks down how to use your phone to record music, create content, build your artist identity, secure your name, make simple visuals, and post consistently until the audience starts to form. This is for artists, managers, and creators who keep waiting for more resources before they start. The tools are already there. The work is the separator. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Wallo267 on The Reality of Artist Management | 08 Sep 2026 | 00:11:34 | |
In this clip from The Manager’s Playbook, Wallo267 breaks down why the best artist managers are more than managers. They’re all-purpose partners. Wallo explains how a great song creates opportunity, why managers need to understand the full picture of an artist’s life, and how real leverage is built through results, brand deals, equity, and follow-through. This one is for artists, managers, and music business professionals who know the title means nothing if the work does not move. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook: Wallo267 - Million Dollaz Worth of Game, Artist Development, Accountability, Management & Music Business (EP 82) | 06 Sep 2026 | 01:24:45 | |
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Wallo267, entrepreneur, author, speaker, and co-host of Million Dollaz Worth of Game, for a raw conversation on accountability, artist development, management, and building without excuses. Wallo breaks down why your phone is an “excuse killer,” how independent artists can start building with the tools they already have, and why real managers need to remove ego, do the groundwork, and want the artist to win more than anyone. From saying “yes” to yourself and learning how to say “no,” to building a real brand, protecting your name, creating leverage, pitching with confidence, and surrounding yourself with the right team, this episode is a practical playbook for artists, managers, creators, and entrepreneurs trying to build something that lasts. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Jermaine Dupri on Writing 'We Belong Together' with Mariah Carey | 04 Sep 2026 | 00:18:03 | |
Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Jermaine Dupri on What Makes a Song Last Forever | 03 Sep 2026 | 00:16:02 | |
Jermaine Dupri joins The Manager’s Playbook to talk about writing songs that last, from Jagged Edge’s “Let’s Get Married” to Usher’s “Confessions.” JD breaks down how real conversations, relationship tension, and everyday details turned into timeless records. He reflects on chasing the feeling of Earth, Wind & Fire’s “September,” realizing “Let’s Get Married” had become a forever copyright, and the Babyface moment that pushed him to prove he could keep making hits beyond Kris Kross. He also shares the story behind writing “Confessions” for Usher, how writer’s block turned into storytelling, and why the best songs often come from paying attention to what’s happening right in front of you. This clip is a songwriting masterclass for artists, producers, managers, A&Rs, and music executives studying hit records, timeless songs, and the creative process behind music that lasts. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Jermaine Dupri on What Makes a Superstar | 02 Sep 2026 | 00:18:16 | |
Jermaine Dupri joins The Manager’s Playbook to talk about spotting superstar talent, discovering Kris Kross, writing “Jump,” and why hit records still matter more than hype, charts, or streaming numbers. JD breaks down how he identifies artists with real star potential, from Bow Wow’s hunger to Latto standing out early, and explains why making undeniable songs has always been the foundation of the music business. He also reflects on how “Jump” changed his life, the role his father played as his manager, and why younger artists, managers, A&Rs, and music executives need to stay focused on the one thing that still moves everything forward: the song. This clip is a lesson in instinct, artist development, and what it really takes to build a lasting career in music. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 081: Jermaine Dupri - Hit Records, So So Def, Artist Development, Music Business & Finding Superstars | 30 Aug 2026 | 01:54:41 | |
Jermaine Dupri joins The Manager’s Playbook for a masterclass on hit records, artist development, and what today’s music business is getting wrong. As the founder of So So Def and one of the most successful hitmakers of all time, JD breaks down how he spots superstar potential, why timeless songs still matter more than streams or first-week numbers, and what young artists, managers, A&Rs, and music executives need to understand about building real careers. We get into the stories behind Kris Kross, Bow Wow, Xscape, Da Brat, Usher’s “Confessions,” Mariah Carey’s “We Belong Together,” Muni Long’s “Made For Me,” and the pressure of staying great after decades in the industry. This episode is for anyone serious about music business, management, artist development, major labels, independent artists, and the difference between hype and legacy. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Symba on Scaling Your Music Career | 29 Aug 2026 | 00:19:23 | |
In this clip from The Manager’s Playbook, Symba and Mauricio break down how artists can build the right team, avoid bad label deals, and create leverage before signing anything. They talk about hiring a coordinator or marketing lead, why artists need people thinking about them every day, and how manager incentives can get messy when the money only comes from advances or short-term wins. The conversation also gets into label bidding wars, why advances are not always the flex they look like, and how direct fan communication gives artists more control outside the algorithm. A practical music business conversation for artists, managers, and aspiring executives trying to understand team building, artist management, label deals, leverage, and long-term career strategy. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Symba on How To Protect Your Career In The Music Business | 28 Aug 2026 | 00:16:10 | |
In this clip from The Manager’s Playbook, Symba breaks down why he built his own direct-to-fan app after feeling stuck inside the algorithm and major label system. He talks about creating a space where his real supporters can find the music, content, unreleased records, and community without waiting on platforms or labels to decide what gets seen. Symba also shares how the app became a new way to take ownership, build recurring revenue, and connect directly with fans on his own terms. A sharp music business conversation for artists, managers, and aspiring executives thinking about direct-to-fan strategy, artist ownership, fan monetization, and what it really means to build outside the system. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Symba on How to Rebuild After a Failed Music Rollout | 27 Aug 2026 | 00:25:08 | |
In this clip from The Manager’s Playbook, Symba breaks down what happens when a label rollout misses, momentum resets, and the records don’t match what fans first connected with. He reflects on releasing Don’t Run From Rap during COVID, dealing with constant product manager turnover, and learning how major label priorities can shift when revenue becomes the focus. Symba also shares how the Don’t Condone series helped him rebuild momentum independently, and how working with Dr. Dre taught him the difference between rapping well and really performing a record. A sharp music business conversation for artists, managers, A&Rs, and anyone trying to understand label rollouts, artist development, performance records, and what it takes to build a career that actually connects. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/5bfrDmiSjjkWgdH24954jQ?si=QusPqMgoRNOqnjOuvt9k3A Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 080: Symba - Major Label Deals, Artist Development, Artist Leverage, Dr. Dre & Direct-to-Fan | 23 Aug 2026 | 01:46:41 | |
In this episode of The Manager’s Playbook, Symba joins Mauricio Ruiz for an honest conversation about major label deals, artist development, management, leverage, and the hard lessons that come from learning the music business in real time. Symba breaks down what he experienced signing with Columbia and Atlantic, how early deals and label turnover shaped his career, and why having the right team around an artist can make or break momentum. He also reflects on Kendrick Lamar’s influence, working with Dr. Dre, going viral after his LA Leakers freestyle, touring with Joyner Lucas, and the importance of keeping the song as the main thing. This episode is a sharp, grounded look at what artists, managers, and aspiring music executives need to understand before signing deals, chasing advances, or trusting the wrong system. Symba also shares how he’s rebuilding independently through his own direct-to-fan app, exclusive music, brand deals, and a deeper connection with his audience. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Get 20% of Magic Mind with code TMP20 https://magicmind.com/ Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Tom Windish on The Real Cost of Touring | 22 Aug 2026 | 00:15:35 | |
Tom Windish joins The Manager’s Playbook to break down why big streaming numbers do not always translate into real ticket sales, and what it actually takes to build a long-term live career. In this clip, Tom explains why artists should not be discouraged by playing smaller rooms, why superstar artists still need independent agents, and how great booking agents help create opportunities across promoters, festivals, cities, and markets. We also get into the real cost of touring, how artists can tour smarter on a budget, why fan-shot content can be useful, and how patience, curiosity, and relationships helped Tom discover artists early, including The xx. For artists, managers, agents, and aspiring music executives, this is a practical look at touring strategy, ticket sales, artist development, and the live music business. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Tom Windish on How to Build a Music Agency | 21 Aug 2026 | 00:17:17 | |
Tom Windish joins The Manager’s Playbook to talk about the business behind booking, building an agency, and what it actually takes to grow artists in the live music world. In this clip, Tom shares how he went from promoting college concerts to becoming a booking agent, building The Windish Agency, scaling the company, and eventually selling to Paradigm. He also gets into the early days of electronic music booking, promoter-agent relationships, artist services, and the hard reality of management. For artists, managers, agents, and aspiring music executives, this is a real look at how live music careers and music agencies get built from the ground up. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Tom Windish on How to Build a Touring Business That Actually Scales | 20 Aug 2026 | 00:11:45 | |
Tom Windish joins The Manager’s Playbook to break down why artists need to take more ownership of ticket sales in today’s touring business. In this clip, Tom explains why artists are often the best advertisers for their own shows, why promoters need real fan data, and how SMS lists, email, city-level audience insights, and presale strategy can help artists understand actual ticket demand. We also get into when it makes sense to skip steps in touring, how to choose the right room size, and why the music business still needs better direct-to-fan systems. For artists, managers, booking agents, promoters, and aspiring music executives, this is a practical look at how touring strategy, fan data, and ticket sales actually work. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Tom Windish on How Live Music Is Changing | 19 Aug 2026 | 00:24:55 | |
Tom Windish joins The Manager’s Playbook to break down what booking agents actually do and why live music still matters in a world where attention is harder to earn than ever. In this clip, Tom explains how agents help artists build touring careers, why getting fans to leave the house is more difficult now, and how managers and artists should think about live shows, content, openers, festivals, brand deals, and long-term artist development. We also get into the difference between online attention and real fan connection, why patience matters early, and what it actually takes to build a career beyond streams. For artists, managers, agents, and aspiring music executives, this is a real look at the live music business from one of the best to ever do it. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/4iOGoCNraEzW4SV2QbtZAU?si=w8RtcXRkSDWxRj8iXiOIdg Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 079: Tom Windish - Booking Agents, Touring, Ticket Sales, Artist Development & Live Music | 16 Aug 2026 | 01:35:56 | |
In this episode of The Manager’s Playbook, legendary booking agent Tom Windish breaks down what booking agents actually do and why your favourite artists can have streams, press, and viral moments but still struggle to sell tickets. Tom explains how agents help build an artist’s live career, from choosing the right rooms and negotiating fees to working with promoters, planning tours, developing festival opportunities, and turning online attention into real-world demand. We also get into why artist development takes longer now, why managers and artists need more patience, how direct-to-fan data like emails, phone numbers, and ZIP codes can change a touring strategy, and why the artist is often the most important marketer for their own shows. For independent artists, managers, agents, and aspiring music executives, this episode is a real look at the touring business and what it actually takes to build a live career that lasts. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Get 20% of Magic Mind with code TMP20 https://magicmind.com/ Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Clinton Sparks on The Formula For A Career That Actually Lasts | 15 Aug 2026 | 00:20:59 | |
Clinton Sparks breaks down how to build a music career people actually remember. In this clip from The Manager’s Playbook, Clinton shares his formula for winning in the music business, from powerful production and bulletproof business to aggressive visibility, real branding, and monetization. He also explains how “Get Familiar” became bigger than a tag, why independent artists have to think like their own label, and why copying trends usually leads to short-lived careers. A sharp lesson for artists, managers, producers, and music executives on branding, marketing, independence, authenticity, and building something that lasts. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Clinton Sparks on Networking In the Music Industry | 14 Aug 2026 | 00:18:45 | |
Clinton Sparks breaks down why networking is the piece most people misunderstand. In this clip from The Manager’s Playbook, Clinton shares how he built a reputation by adding value first, protecting his name, and staying authentic instead of chasing fake momentum. From working at UPS and producing music at night to breaking into radio, landing syndication, and building relationships across the East Coast, this is a real music business lesson on patience, reputation, visibility, and becoming useful before asking for access. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Clinton Sparks on Mixtape Culture | 13 Aug 2026 | 00:19:12 | |
Clinton Sparks breaks down what it really means to do it for the culture. In this clip from The Manager’s Playbook, Clinton reflects on supporting Clipse’s We Got It For Cheap mixtape series without profiting, spending his own money to press and distribute CDs, and why protecting trust mattered more than chasing a quick win. He also talks about refusing payola, building Mixunit.com, helping DJ Drama and DJ Khaled, and the late-night DJ Kay Slay story that turned into a street classic. A real music business lesson on integrity, mixtape culture, radio, networking, and staying focused on the mission. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/60xO3CvAdGfeyyFikLsISg?si=yH1urO5uQquBCrTcW0YoJw Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Clinton Sparks on DJ Snake’s Rise | 12 Aug 2026 | 00:12:30 | |
Clinton Sparks breaks down the real story behind DJ Snake and Lil Jon’s “Turn Down for What.” In this clip from The Manager’s Playbook, Clinton shares how he signed DJ Snake in 2007, introduced him to Lil Jon, and watched the record grow from an early idea into a global hit. He also talks about Lil Jon’s guerrilla approach, the behind-the-scenes tension around the song, and why DJ relationships still matter when breaking records. Clinton also reflects on DJ Snake’s drive, his “Bird Machine” breakthrough with Dillon Francis, and the early moments that helped shape his rise from Paris to worldwide success. A sharp look at music business strategy, artist development, networking, and what it really takes to make a record move through culture. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 078: Clinton Sparks - Artist Branding, Get Familiar, Music Marketing & Networking | 08 Aug 2026 | 01:38:06 | |
In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with legendary producer, DJ, songwriter, and entrepreneur Clinton Sparks for a conversation on artist branding, music business relationships, and building a career that lasts. Clinton breaks down what it really means to become a brand, how he built “Get Familiar” into something people remembered, and why the best networking starts with adding value before asking for access. He also shares the story behind working with DJ Snake years before “Turn Down for What,” his role in mixtape culture, the importance of reputation, and why authenticity still matters in an industry full of fake momentum. A must-listen for artists, managers, producers, music executives, and independent creatives trying to build leverage, trust, visibility, and a brand people actually believe in. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Get 20% of Magic Mind with code TMP20 https://magicmind.com/ Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Nick Groff on The CEO Mindset Every Artist Manager Needs | 08 Aug 2026 | 00:19:09 | |
In this clip from The Manager’s Playbook, Nick Groff breaks down why great artist managers need to think like CEOs, not just operators. Nick and Mauricio Ruiz discuss the modern manager’s role in building artist businesses, aligning teams, protecting long-term vision, and creating real growth around the artist. They also get into equity, IP, joint ventures, manager commissions, hiring for emotional intelligence, building scalable teams, and why instinct is often just experience with better timing. A sharp listen for artists, managers, aspiring music executives, and anyone trying to understand what artist management really looks like today. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Nick Groff on The AI Music Debate Nobody Wants to Have | 07 Aug 2026 | 00:12:01 | |
In this clip from The Manager’s Playbook, Nick Groff and Mauricio Ruiz get into the gray area of AI, creativity, and who gets to make music. They discuss whether AI can become a real creative tool for people with ideas but without formal training, while also unpacking the concerns around authorship, devalued music, bad actors, and what “human-made” music even means anymore. From Suno and AI music tools to Timbaland, record labels, the Grammys, Napster, and the future of the music business, this is a sharp conversation about where creativity may be heading next. A must-listen for artists, producers, managers, music executives, and anyone trying to understand AI’s impact on music. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Nick Groff on The Real Math Behind Live Music Ticketing | 06 Aug 2026 | 00:20:27 | |
In this clip from The Manager’s Playbook, Nick Groff breaks down how BUNT. turned a viral moment into a real hard-ticket fanbase. Nick and Ruiz get into the business behind live growth: merch strategy, per-head sales, market-by-market pricing, fan accessibility, Coachella storytelling, and why viral attention does not mean much if it does not turn into real fans. They also discuss how BUNT. approached merch like a brand, priced Mexico City with the local fan in mind, treated Argentina differently as a market, and used intentional live moments to create momentum beyond the algorithm. A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand touring, fanbase building, and modern artist development. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Nick Groff on The Artist as a Media Company | 05 Aug 2026 | 00:17:15 | |
In this clip from The Manager’s Playbook, Nick Groff breaks down why modern artist management now looks more like running a media company. Nick and Ruiz get into storytelling, fan acquisition, content flywheels, post-show highlights, and why artists can’t rely on music releases alone to stay connected with their audience. They also discuss what artists can learn from streamers, how Billie Eilish’s “Ocean Eyes” proves the power of context, and how BUNT built its world around clear brand pillars like smile, sweat, squad, and soccer. A sharp listen for artists, managers, music marketers, and aspiring music executives trying to understand how attention works in today’s music business. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 077: Nick Groff - BUNT., Artist Management, World-Building, Fan Acquisition & Music Business | 02 Aug 2026 | 01:59:46 | |
Nick Groff returns to The Manager's Playbook, former Interscope and Geffen executive, longtime A&R, entrepreneur, and manager of BUNT. Nick breaks down the modern artist playbook: how managers can build artists like media companies, why storytelling and world-building matter, and how BUNT. went from being dropped to building a global fanbase, selling hundreds of thousands of tickets, and creating real momentum around live shows, merch, content, and community. We get into artist management, fan acquisition, touring strategy, merch, market-by-market pricing, Coachella, AI, the creator economy, and why the modern manager has to think more like a CEO than ever before. A must-listen for artists, managers, aspiring music executives, and anyone trying to understand how the music business really works today. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Get 20% of Magic Mind with code TMP20 https://magicmind.com/ If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: Charlie Rocket on The Fan-First Blueprint | 01 Aug 2026 | 00:10:13 | |
Charlie Rocket breaks down why artists and managers need to stop waiting on labels, managers, or industry validation and start building fans first. In this clip from The Manager’s Playbook, Charlie talks about fan demand, leverage, moving faster, releasing more, and avoiding the trap of getting overwhelmed by industry knowledge before there’s an actual business to protect. He also gets into why travel can help artists spark creativity, change perspective, and find new ideas before a breakthrough. For independent artists, managers, and aspiring music executives, this is a reminder: build the fans first, then let the industry catch up. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Charlie Rocket on Building an Artist Fanbase With Zero Budget | 31 Jul 2026 | 00:15:44 | |
Charlie Rocket breaks down a real artist growth playbook built on volume, virality, and in-real-life fanbase building. In this clip from The Manager’s Playbook, Charlie explains how he helped build Travis Porter’s momentum with no big budget, using fast music output, MySpace hustle, local marketing, and real-world events to create demand from the ground up. He gets into the nine-month blitz strategy, why artists need to move faster, how to build local buzz before chasing the whole internet, and why real fanbases are still built person by person. For independent artists, managers, and aspiring music executives, this is a reminder: the internet matters, but the streets still talk. Simply put, a conversation like this doesn't come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Charlie Rocket on The Marketing Strategy Behind Every Superstar Brand | 30 Jul 2026 | 00:19:11 | |
Charlie Rocket breaks down how artists can build a real superstar brand by giving fans something to belong to. In this clip from The Manager’s Playbook, Charlie explains why fan names, colors, symbols, emojis, accessories, catchphrases, and ad-libs matter more than most artists think. These are the details that turn passive listeners into real participants. He also talks about why there are no secrets in marketing: study what already works, decode the pattern, and build a world fans can recognize instantly. For independent artists, managers, and aspiring music executives, this is a simple but important reminder: great branding is not just how an artist looks. It’s how fans know they’re part of something. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: Charlie Rocket on This Is Why Your Artist Strategy Isn't Working | 29 Jul 2026 | 00:21:18 | |
Charlie Rocket breaks down the problem with viral-first artist development and why chasing views can hurt an artist’s long-term career. In this clip from The Manager’s Playbook, Charlie explains why artists should not be treated like influencers, how viral trends can damage mystique, and why real fanbase building matters more than empty attention. He also shares how artists, managers, and small teams can use social media, fan pages, and smart content strategy to grow without relying on a record label. For independent artists, artist managers, and aspiring music executives, this is a reminder: views are cool, but fans build careers. Simply put, a conversation like this doesn't come cheap. Check out Influur Pulse and stop chasing the moment after it passes: https://www.influur.com/book-a-demo Listen to the full episode here - Spotify: https://open.spotify.com/episode/2WkHm0XSp9TX4hbyUCRGxC?si=yepnZQe2QAq1dSPZ0-H66w Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| The Manager’s Playbook 076: Charlie Rocket - Fanbase Building, Law of 62, Artist Development, Viral Content & Music Business | 26 Jul 2026 | 02:26:28 | |
Charlie Rocket returns to The Manager’s Playbook with a full breakdown on how artists and managers can build a real fanbase without waiting on the industry. In this episode, Charlie gets into the Law of 62, why pace matters more than slow consistency, how to create viral content without making the artist look corny, and why protecting mystique still matters in the social media era. He also breaks down direct-to-fan strategy, superfan communities, naming your fanbase, testing music with fans, singles versus albums, AI in music, street marketing, and the mindset it takes to build an artist from the ground up. If you’re an independent artist, artist manager, aspiring music executive, or anyone trying to understand how real fanbases are built, this one is a playbook. A conversation like this doesn’t come cheap. Book a 1-on-1 meeting with the guests you’ve been watching. See who's available on The Manager's Marketplace: https://themanagersplaybook.com/home Get 20% of Magic Mind with code TMP20 https://magicmind.com/ If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Watch the full episode on YouTube: https://www.youtube.com/@managersplaybook New episodes drop Sundays @ 10am ET | |||
| Inside the Playbook: James Beshara on Mental Wealth | 25 Jul 2026 | 00:18:24 | |
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara reframe mental health as mental wealth. James shares the personal story that pushed him to take prevention seriously, then breaks down the five daily buckets he believes help build real resilience: sleep, diet, exercise, stress management, and exogenous compounds. They also get into consistent wake times, better sleep, alcohol, processed foods, walking, creativity, caffeine, nicotine, Adderall, and the ingredients behind Magic Mind. For artists, managers, founders, and creatives trying to perform at a high level without burning out, this is a reminder that the work starts before the work. Simply put, a conversation like this doesn't come cheap. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Check out James Beshara's Essay on Mental Wealth: https://jjbeshara.com/2020/06/04/mental-wealth/ Get 100% off APT with code TMP100 https://www.tryapt.ai/ Get 20% of Magic Mind with code TMP20 https://magicmind.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/1XMFFyBvpSTfUzuRfCFkyu?si=sVEhF1A2StqEPEx7xFFCRA Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: James Beshara on The Unsexy Truth About Making It in Music | 24 Jul 2026 | 00:14:53 | |
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about focus, under-committing, and why artists need to stop trying to master everything at once. James breaks down the idea of doing very little and doing it big. For artists, managers, and music entrepreneurs, that means building skills gradually, releasing consistently, learning from feedback, and creating systems before adding more plates to spin. They also get into artist burnout, long-term mastery, ownership in 2026, and why the modern music business has more opportunity than ever if you can stay focused long enough to use it. For independent artists, artist managers, aspiring executives, and anyone building a real creative career, this is a reminder that the play is not doing more. It’s doing the right things better. Simply put, a conversation like this doesn't come cheap. Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplaybook Listen to the full episode here - Spotify: https://open.spotify.com/episode/1XMFFyBvpSTfUzuRfCFkyu?si=sVEhF1A2StqEPEx7xFFCRA Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: James Beshara on Why Most Music Artists Quit | 23 Jul 2026 | 00:17:18 | |
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara talk about purpose, burnout, validation, and what it really means to build with intention. James breaks down the idea that “industry” means to persevere with purpose, and why talent alone does not mean much if you avoid the business side, the hard conversations, or the responsibility that comes with building something real. They also get into right action, finding the role that gives you energy, the pressure artists feel to keep touring, and why personal responsibility matters in music, startups, and creative careers. For independent artists, artist managers, aspiring executives, founders, and anyone trying to build something that lasts, this is a conversation about moving with purpose instead of chasing approval. Simply put, a conversation like this doesn't come cheap. Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/ Listen to the full episode here - Spotify: https://open.spotify.com/episode/1XMFFyBvpSTfUzuRfCFkyu?si=sVEhF1A2StqEPEx7xFFCRA Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||
| Inside the Playbook: James Beshara on Why the Solo Genius Myth is Killing Your Music Career | 22 Jul 2026 | 00:17:45 | |
In this clip from The Manager’s Playbook, Mauricio Ruiz and James Beshara break down why success in any creative career usually comes down to people, practices, and tools. James challenges the myth of the solo genius through Brian Eno’s idea of “scenius,” showing why artists, managers, founders, and creatives need the right scene, the right collaborators, and the right people around them. They also get into pitching, sales, asking better questions, finding your zone of genius, and building teams with people whose strengths complement your weaknesses. For independent artists, artist managers, aspiring music executives, and creative entrepreneurs, this is a reminder that talent matters, but the scene around you matters too. Simply put, a conversation like this doesn't come cheap. Check out Influur Pulse and stop chasing the moment after it passes: https://www.influur.com/book-a-demo Listen to the full episode here - Spotify: https://open.spotify.com/episode/1XMFFyBvpSTfUzuRfCFkyu?si=sVEhF1A2StqEPEx7xFFCRA Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook | |||