Explorez tous les épisodes du podcast The Loyalty Minute

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Butler Marketing Group in Orlando, Florida.

Welcome to the show Sheila, thanks for joining me

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming company, Chalkline. He applied his 15 years of gaming and gambling experience into building Chalkline's freeplay sports platform to assist casinos, sportsbooks and media companies build loyalty and engage customers and patrons digitally.

Welcome to the show Dan, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Nantz. John is the Founder And Strategy Consultant at Redwood Advisors

Welcome to the show John, thanks for joining me…

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking 5 Tips for Successful Restaurant Loyalty Programs

1. Go Digital

This sounds obvious but you'd be amazed at how many restaurant operators don't get it. If you need help in this area that would be the first place to look at a digital loyalty program marketing expert. Guests don’t want or need another card taking up space in their wallet.

2. Keep Your Restaurant Loyalty Program Simple

No one is going to want to be a part of a restaurant loyalty program that has a laundry list of rules, regulations, and stipulations. Set up your rewards program so that any guest visiting at any hour can redeem their points in the same way as everyone else.

3. Train front of the house Staff on the Loyalty Program

Be sure each server has been trained to ask guests if they are a loyalty program member when they deliver the bill, and how to respond when the guest’s answer is “no.”

4. Create FOMO (a fear of missing out)

How will anyone know what they’re missing out on by not being a member of your restaurant’s loyalty program if they don’t know about it? Tap into their FOMO (fear of missing out) by showing them exactly what they’re missing.  Making them feel as if they are part of an exclusive club by being a member is also a good solution.

5. Promote Your Restaurant Loyalty Program Everywhere

In addition to promoting the benefits of being a loyalty program member online, take measures to promote the program in other places as well to cover as much ground as possible.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking The Loyalty Economy.  In the most recent issue of the Harvard Business Review (which you can find the link to the full article at theloyaltyminute.com) you’ll find fascinating and interesting insights as to how you can determine tangible value to customer loyalty, particularly in a publicly traded company.  But it can also be useful for any company looking to determine the true value of customer loyalty.

While is it not recognized GAAP accounting methodology yet, there are some pretty good arguments as to why and how it might become one.  Of course since we only have a minute here, I can’t get into the nitty gritty details, but I think you’ll find it is a good read.

While qualitative measures such as Net Promoter and customer satisfaction scores are also of use to investors in assessing customer loyalty, companies would need to source such measures from independent third parties that publish their methodology and present them in consistent formats.

One important take away is, Companies earn loyalty when they anticipate and meet fundamental, often unexpressed, customer needs. Doing this depends on two sets of capabilities: design thinking (or better yet, outstanding customer experiences) and careful application of cutting-edge technologies.

To learn more about this, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking the Inmar Shopper Behavior Study which uncovered that a staggering 83% of respondents reported that coupons were a reason for differences in their purchasing behavior. 

While I am not a big proponent of using coupons to create loyalty, and in fact it can be argued that couponing is NOT a form of loyalty, nonetheless, it is an activity that many consumers like and use, so it is important to study the numbers…  Some additional statistics from the study are...

39 percent bought a product sooner than planned because of a coupon

50 percent of shoppers clip digital coupons while shopping in-store

39 percent bought a brand they otherwise would not have normally purchased because of a coupon 

18 percent switched back to another brand they have purchased previously because of a coupon

38 percent bought more than they would have otherwise because of a coupon

To learn more about this study, and a ton of other customer loyalty insights, please visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking a the top three mistakes most loyalty programs are making.

First let’s start off with a little fact that the average person in the US is a member of 19 loyalty programs according to the 2017 Colloquy loyalty census (and I have a junk drawer full of them to prove it).  But of those 19, how many does the average person use…? About 4 and a half, and they are primarily one from each vertical market.  Hotel, Airline, Fuel restaurant, casino…

This is why it’s critical for your brand to continually be innovating and thinking of new ways to engage with your customer and loyalty members…  Anyway, I digress.  On to the top three mistakes most loyalty programs make...

1. Lack of Rewards: If the average customer can’t see herself attaining a reward level, she will move on, and in fact 57% of loyalty members do just that...
2.  Over-Discounting: Low prices are attractive to many customers, but if it cuts into your bottom line and those loyal members become unprofitable, that defeats the purpose from a business model standpoint.
3. Lack of Convenience: This may be the most important mistake to avoid. Agin, think of the 18 other loyalty programs your customer belongs to, if yours is not convenient, easy to use and relevant to their needs, you need to rethink your approach.

To learn more about this study, and how to effectively fix these mistakes, I encourage to reach out to me personally at theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs?  In past episodes we discussed why people leave or stop using loyalty programs,

A full 38 percent of consumers are not interested in joining loyalty programs due to their lack of perceived value according to a study conducted by CFI Group and Radial.

The study suggests that to get hesitant customers on board, retailers should offer faster delivery, personalized customer service options and more flexible returns. In the study, 63 percent of survey respondents said that the option of speedier delivery influences them to sign up for a loyalty program, 41 percent said that recognition as a loyalty member from a customer service associate would incentivize them to buy more and 55 percent said that multiple exchange options made them more likely to repeat purchase.

To learn more about this study, and to uncover other interesting insights on customer loyalty, I encourage to visit theloayltyminute.com  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty and how some traditional loyalty programs may NOT be keeping consumers brand-faithful

The survey reveals that 75 percent of consumers would switch brands for a better loyalty program.

It also states that “Retailers who are serious about customer centricity need to ensure their loyalty programs are in line with the expectations of their customers. And today’s consumers like to interact with an ecosystem that covers payments, fulfillment, social media, etc., as this can drive value, convenience and a positive experience. And that’s a platform experience.”

In terms of earning customer loyalty, 59 percent of the consumers surveyed said they are loyal to their favorite brand because of a personal connection. Seventy-five percent said their loyalty was driven by product quality, 66 percent said value for money, and 57 percent, customer service.

To learn more about the KPMG survey, and to more interesting insights on customer loyalty, I encourage to visit theloyaltyminute.com  Enjoy!

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program.

1. Make it easy to find on your site.  It should be above the fold and clearly marked as your loyalty program.
2. Make it easy to understand.  How to earn points, and how to redeem them. Simple.
3. Support it.  Set it and forget it does not work.
4. Don’t overdo the communications.  As great as you think your loyalty program is, it’s NOT for everyone.
5. Clearly show the value to the potential member.  Remember they are thinking WIIFM
6. Innovation.  Dare to be different, better and special.
7. Finally, know your numbers.  Make sure the financial model works for you as a company and generates revenue.

If you’re considering sprucing up your loyalty program, I encourage to visit theloayltyminute.com  where you’ll find a ton of great information and interesting insights on customer loyalty Enjoy!

Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a way to reach and target their customer base.

According to Business of Apps, there were over 2.2 million apps available in the iOS App Store in May this year. This number increasing daily. Yet, 77% of users report never using an App again 72 hours after installing it.

This means if you are considering integrating your loyalty program into your mobile app, you better have a compelling reasons for your customers to engage with it within the first three days of them installing it, or three quarters of them will abandon it.

If you’re considering integrating an App into your loyalty program, I encourage you to read the article titled “Effectively integrating an app within your loyalty program”.  You can find it and tons of other customer loyalty insights at theloyaltyminute.com.  Enjoy!

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants)

According to an Oracle study ”The Loyalty Divide,” looking at the gap between operator and consumer perspectives on loyalty, customers are far less engaged in a loyalty program than restaurateurs believe they are. In fact, 23 percent of customers reported that they rarely join loyalty programs, while restaurateurs believed this number to be only two percent. Additionally, restaurateurs believed that their reward offers are relevant to over 90 percent of their customers, while only 27 percent of customers would actually agree.

For more details and a link to the Oracle study, visit theloyaltyminute.com.  Enjoy!

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bobby Gillespie. Bobby is a brand growth consultant, author of the forthcoming book
“Build Your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.

Welcome to the show Bobby, thanks for joining me…

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.

Bobby created a special page on his sit for The Loyalty Minute listeners, https://proprdesign.com/loyalty-minute/

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the adjustment.

Back in February, 2019 American Express and Rakuten announced a partnership which will allowed new users of the platform to earn American Express Membership Rewards points instead of cash back for affiliate link purchases. Now, as of October 31st, Rakuten is expanding that offer to all current members of its shopping ranks.

“We know our Card Members want more ways to earn more points with the brands they love,” says Chris Cracchiolo, Senior Vice President, Global Membership Rewards & Loyalty Benefits at American Express. “We are excited to expand our relationship with Rakuten to offer our shared customers and new customer segments more opportunities to earn Membership Rewards points than ever before.”

A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. More than half (51%) of 18- to 21-year-olds said they would like to try out different items, "even when I know there's one I like."  

Older respondents were less likely to be as adventurous. Roughly two-thirds (67%) of Gen Xers and more than three-quarters (75%) of boomers said that when they find a product they like, they to to buy it over and over again. 

To read more about the report, and other Loyalty Matters, visit http://theloyaltyminute.com

The New Topography of Retail also identified a new global expectation of service staff to be armed with more information than ever before. A majority of consumers (74 percent globally and in North America respectively) think knowledgeable in store staff are important to their brand experience. Consumers (57 percent globally and in North America respectively) also expect retailers to always know the reason for their returns. North American consumers have even greater expectations of retailers: 60 percent expect customer service teams to know the date of their original purchase and 57 percent expect teams to know the method of payment.

The State of Customer Loyalty in 2018 from a study conducted by yotpo (yacht po)

1. Why are you loyalty to a brand?  

A. 55% of consumers are brand loyal because they love the product, 25% say it's the deals, and 7% say it's the customer service.

2. How many repeat purchases does it take to build loyalty? 

A.37% of consumers say that it takes five or more purchases for them to consider themselves loyal to a brand.

3. Are loyal customers are worth the effort?

A. It is 6 times more cost effective to market to an existing customer than it is to go out and get a new one, so the answer is a resounding yes.

In the Travel Loyalty Report conducted by Expedia Affiliate Network and Points International, they uncovered a plethora of valuable data and insights in today's loyalty programs.

1. The report highlights that discounts and coupons are still the most popular tactic for driving loyalty, with 61% of all survey respondents admitting to relying heavily on them.
   
2. However, globally, 71% rate ‘quality of offering’ the greatest impact on loyalty, while customer experience and an improved breadth of product and service offering are also valued above discounting methods.
   
3. Only half of respondents cite that they are actively working to improve their product range and customer experience and even less (33%) to improve their breadth of product and service offering.
   

The data revealed in this Inmoment research uncovers the customer journey though their initial phase of engaging with a brand. The large majority of shoppers — 80 percent — said they “grew to love” a brand over time; the cumulative effect of great products, service, buying experiences, positive reviews and recommendations from others. Fifteen percent experienced “love at first sight,” and 7 percent committed after a glowing recommendation from a trusted source.

There is a 300% increase in the Life Time Value (LTV) of a customer who has an emotional connection to a brand.  The study also reveals the consumers with an emotion connection stay loyal to that brand for an additional 2.7 years, and will recommend that brand at a much higher rate (71% vs. 45%)

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Brandon Ehrhardt. Brandon leads Expedia Group’s platform loyalty program that rewards supply partners who provide the best experiences for guests.

Welcome to the show Brandon, thanks for joining me…

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Rasile (pronounced “Ruhzeel”).  Michael is the Host of “For the Love of Sports” podcast, the author of “Winning in Sports Business”, and the Affiliate Marketing Coordinator at Caesars Sportsbook!

Please welcome to the show Michael, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Peter Voss.  Peter is a pioneer in AI who coined the term 'Artificial General Intelligence', CEO and Chief Scientist at Aigo.ai, currently offering highly intelligent and hyper-personalized Chatbot with a Brain for large enterprise customers.

Welcome to the show Peter, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Paul Rutter.  Paul has been involved in the hospitality/travel/ cruise industry for over 40 years, the last 30 as Cruise Director in charge of onboard activities and entertainment. He is an expert in customer loyalty, employee engagement, repeat business and improving the customer experience. His latest book "You Can't Make This Ship Up" was just released at the end of October. 

Please welcome author, speaker and very average golfer, Paul Rutter.  Thanks for joining me Paul...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Gutman the founder of Wildstory. From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant to use, beer to drink, and on and on. There’s a lot of noise out there and standing out isn’t easy.

Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc Gutman blends storytelling, psychology, and design to help brands outmaneuver their competition. An entrepreneur, speaker, and Instagram social media influencer, Marc helps build brands that stand out and get you noticed.

Welcome to the show Marc, thanks for joining me...

Reach out to Marc at goodstuff@wildstory.com

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ian Bower.  Ian is the founder of Graphic Rhythm. Pivoting from his role as a trained chef to creating a successful and innovative graphic design firm is not easy, but Ian happily took on the challenge. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.

Welcome to the show Ian, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Epstein.  After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards and handwritten cards automatically and at scale, as easily as you'd create an email campaign.

Welcome to the show Michael, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meghan Lynch.  Meghan is the CEO of Six-Point Creative, a brand strategy agency that helps family businesses double their business without losing their existing customers or values. As part of her mission to help family businesses breakthrough growth plateaus, Meghan has served as an expert advisor to a wide range of food and beverage clients, from fast-casual restaurants to artisan cheese manufacturers. Meghan was named an Enterprising Women of the Year in 2019 and enjoys testing her limits as an endurance runner.

Welcome to the show Meghan, thanks for joining me.

Welcome loyal listeners to another episode of The Loyalty Minute.  This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affiliate marketing agency, event, media and training business for over two decades.  She helping brands launch, scale and grow successful affiliate programs.

Lee-Ann has over twenty years of experience in Affiliate Marketing and is an award winning digital strategist and Performance Marketing veteran with a passion for helping people harness affiliate marketing to build brand reach and increase sales.

Welcome to the show Lee-Ann, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ajay Row.  Ajay has been an entrepreneur, executive and advisor for 35 years, delivering over a hundred CRM, Loyalty and Data-driven marketing programs across some 65 countries globally. He is now working with several start-ups including Loyalty Caravan, LitmusWorld, Loyalie and Pixel.

Welcome to the show Ajay, thanks for joining me.

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ben Worthen.  Ben is the CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling.

Welcome to the show Ben, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Wickes.  John is the Director of National Marketing at Station Casinos and thirty year Hospitality Industry veteran.

Welcome to the show John, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Donnigan.  Mark designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. 

Welcome to the show Mark, thanks for joining me.

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mickie Kennedy.  Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Welcome to the show Mickie, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meredith Kalalher.  Meredith runs a boutique agency that helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.

Thanks for joining me Meredith and welcome to the show...

If you're interesting in customer and brand loyalty at all, this particular episode is a MUST LISTEN!  Bob is an expert on customer and brand loyalty and is working on some very interesting projects in the space coming up in the very near future.  Enjoy!

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Denise Blasevick (BLA-Seh-Vick).  Denise is the CEO of The S3 Agency, a creative agency that specializes in differentiating brands to maximize their power and profitability. The agency’s proprietary Brand Elevation process identifies a brand’s best opportunity for authentic differentiation – and it has brought success to brands from BMW Motorcycles, to the National Kitchen and Bath Association, to Tetley Tea. An inductee in the Advertising Hall of Fame of New Jersey, and the on-air Marketing Makeover Expert for the former MSNBC show, “Your Business”, Denise is here today to help us understand why there is no business case – and no excuse – for boring branding.

Welcome to the show Denise, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer.  Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy

is the author of Death to the Corporate Video, and his biggest life regret is being a Cincinnati Bengals fan.

Welcome to the show Guy, thanks for joining me...

https://umault.com/loyalty/

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Condie.  Ryan has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores.

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

Welcome to the show Ryan, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino.  John is the owner and founder of the innovative marketing consultancy The Agency Guide or "TAG".  TAG is a unique consultancy which represents 200 different marketing agencies with varying skill sets and industry backgrounds.  At no cost to your company, TAG will matchmake your brand's needs to its portfolio of vetted marketing partners while providing experienced consulting along the way..

Welcome to the show John, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

** My apologies for the sound quality on this episode. For some reason instead of my studio mics audio being picked up, the audio was recorded by the internal mic on my computer. 😞

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Aaron McLean.  Aaron is the Chief Marketing Officer at Stuzo which is a leading loyalty program platform provider.

Welcome to the show Aaron, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Animesh Ghosh. Animesh is the founder and CEO of KornChain - a global reward points distribution and exchange network on blockchain for the loyalty marketing industry.

Welcome to the show Animesh, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Cote. Ryan is the Director of Digital Services and Partner at Ballantine, a third-generation, family-owned direct mail and digital marketing company. He's an expert on everything from lead generation to marketing strategy for small businesses and loves to geek out on technical marketing talk.

Welcome to the show Ryan, thanks for joining me...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Phil Rubin.  Phil Founded rDialogue in 2006 and merged with Bond Brand Loyalty in February of this year, now EVP Strategic Partnerships.

Welcome to the show Phil, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background…

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice Hotels.

Welcome to the show Jamie, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Berman, CEO & Managing Director The Mallett Group.  TMG is a 23 year old boutique loyalty and relationship marketing consultancy.

Welcome to the show Marc, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ken Cohn, Chief Marketing Officer of cbdMD.

Welcome to the show Ken, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Gunter Pfau. Gunter is the founder and CEO at Stuzo, is an entrepreneur, angel investor, and leads Stuzo’s strategic direction along its mission to help retailers transform through digital. Gunter’s vision has guided Stuzo on its path to helping its customers seize the future, from its first customer, Facebook, to Google, Mastercard, Sunoco, Murphy USA, and the long list of Enterprise customers who have engaged Stuzo for its Open Commerce products and managed software services.

Welcome to the show Gunter, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kim Freer.  Kim is the CMO for Yoshinoya Japanese Kitchen. Hired to up the brand's digital game in 2020, she quickly went to work in fast tracking the development of their digital ecosystem including its loyalty program - Yoshinoya Rewards - and partnerships with third party delivery providers. 

Welcome to the show Kim, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...