The Loop Marketing Podcast – Détails, épisodes et analyse

Join Elise Stieferman on The Loop Marketing Podcast as she explores the essential topic of humanizing brand experiences with industry experts Mike Lee from Monigle and Thomas O'Malley from Coegi. Discover how shifting from product-first to people-first marketing can drastically transform your brand. In this episode, learn about Monigle's 'Humanizing Brand Experience' process, the importance of emotional intelligence in advertising, and the impact of AI in personalizing brand interactions. The discussion also covers practical examples and offers valuable advice on maintaining authenticity and creating memorable, human-centered connections in the marketing world.   00:00 Introduction to Humanizing Brand Experiences 01:33 Defining Humanized Brand Experiences 03:51 Challenges in B2B, Healthcare, and Finance 05:21 Strategies for Humanizing Marketing 08:12 The Role of Emotional and Sensorial Connections 10:02 Overcoming Jargon and Buzzwords 15:15 Tools and Research for Emotional Insights 20:45 Case Study: MSU Healthcare 25:27 The Impact of AI and Personalization 33:57 Final Thoughts and Advice   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.   Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/   Read more on our blog: https://coegipartners.com/thoughtspace/   Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/

In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations.

The conversation delves into creating value from data, integrating insights across teams, and building comprehensive data strategies that enhance business intelligence. Rodney also emphasizes the importance of breaking down organizational silos and focusing on customer-centric data strategies.

Tune in to learn actionable steps for improving data utilization and measuring campaign effectiveness while maintaining consumer privacy.

00:00 Introduction to the Loop Marketing Podcast

00:58 The Importance of Data in Modern Marketing

02:02 Challenges in Data Collection and Utilization

07:22 Breaking Down Organizational Silos

08:36 Building a Data Strategy

10:31 Custom Audience Strategies

15:01 Privacy and Compliance in Data Management

19:52 Coegi's Approach to Data Strategy

24:15 Future Trends in Data-Driven Marketing

26:20 Final Thoughts and Key Takeaways

30:00 Conclusion and Farewell

 

About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.

Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader.

If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode.

Key Topics Discussed

1. The startup journey from ideation to acquisition

2. How to find a problem to solve and build a unique solution

3. The importance of focusing on customer needs

4. The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader

5. Insights into the influencer marketing industry

Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends.

#InfluencerMarketing #TaggerMedia #SproutSocial

In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside of the traditional holding company model.

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/services

Read more on our blog: https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipart

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About WPI Worldwide Partners, Inc. (WPI) is a global and diversified independent agency network engineered to solve the precise business challenges of today’s marketers and agencies.

Website: https://www.worldwidepartners.com/

John Harris, President of WPI: https://www.linkedin.com/in/netharris/

In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn: 

• the potential uses and limitations of Generative AI tools
• why AI is such a popular topic at this point in our history and
• how to navigate these powerful, but still imperfect, tools to get the best results

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/services

Read more on our blog: https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

Welcome back to The Loop Marketing Podcast! 

Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.

In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:

- The importance of breaking down the silos between creatives and media operations for the sake of great content
- Creating a new definition for ‘performance marketing’ and
- Best practices for building KPIs at each stage of the marketing funnel

Visuals from the presentation can be found here. 

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/services

Read more on our blog: https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️

Because what it takes to successfully move your customers is changing.

Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.

In this episode of the The Loop Marketing Podcast, Coegi’s SVP of Marketing & Innovation, Ryan Green, is joined by Kaitlin Jacobi and Renate Rutkovskis of Bread & Butter Wines (part of the WX Brands portfolio) to discuss how they use the power of creative storytelling to drive an effective omni-channel performance strategy and build loyalty for the Bread & Butter brand.

Bread & Butter's Website: https://breadandbutterwines.com/

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/services

Read more on our blog: https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it wrong. 

You’ll learn:

• How to apply upfront data-driven work to inform marketing strategies

• The importance of data restraint and why “more” is not better and 

• The keys to giving the client the data story they need to hear

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/services

Read more on our blog: 

https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.

Scott is joined by Coegi’s Vice President of Marketing & Innovation, Ryan Green, to discuss:

• What brand collaborations are
• The opportunities they bring to brands and 
• The impact they have on the businesses’ growth trajectories

Follow Scott: https://www.linkedin.com/in/scottbenjaminmoore/

Colaboratory Webiste: https://www.colaboratory.io/

Follow Ryan: https://www.linkedin.com/in/ryangreen83/

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About Coegi: 

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/services

Read more on our blog: 

https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

 

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. 

• How DE&I in advertising has evolved over the last year 
• Why more CMOs with a media background are being hired 
• How advertisers and publishers are working towards more unified measurement 
• Ways brands are holding creative assets to more rigorous performance standards 

Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large. 

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Related Articles: 

Why the Performance Scoring Model is the Future of Marketing Measurement 

Seeking Solutions to Media Measurement Complexity at ANA Event 

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Follow Ryan: https://www.linkedin.com/in/ryangreen83/

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About Coegi:

Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/services

Read more on our blog: 

https://coegipartners.com/resources

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/

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#digitalmarketingtrends #marketingpodcast