Explorez tous les épisodes du podcast The Long View

The Long View is a podcast about craft, work, and making a living with your hands — told across generations.

Hosted by Jeff Krug, Jon Peters, and Walter Peters, these conversations happen after the dust settles — when there’s time to talk honestly about the work, the business, the mistakes, and the lessons that only come with time.

This isn’t about shortcuts or trends.
It’s about perspective — and taking the long view.

New full episodes are released every other week.

https://patreon.com/TheLongView

Making something for yourself should be the easiest kind of work — but often it’s the hardest.

In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters dig into why personal projects stall out. They talk honestly about perfectionism, identity, and the pressure that comes with wanting personal work to represent your best thinking and ability.

The conversation explores how experience can make starting harder instead of easier, why unfinished projects carry so much weight, and how this struggle looks different across generations. Walter shares what it’s like to learn while watching this happen — and how that perspective shapes his own approach to making.

This episode doesn’t offer neat solutions.
It offers perspective.

Staying busy can feel like progress — but it doesn’t always build something you can live with long term.

In this full episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters go deeper into what sustainability actually looks like in craft and small business. They talk honestly about burnout, identity, financial pressure, and the emotional side of building work that has to support both a livelihood and a life.

The conversation explores how experience changes your definition of success, why “more work” isn’t always the answer, and how each generation approaches stability differently.

This isn’t a conversation about productivity.
It’s a conversation about longevity.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk through what each of them is currently focused on — the work on the bench, the decisions behind it, and how priorities shift depending on where you are in the process.

Rather than a single topic, this conversation reflects where things stand right now: what’s getting attention, what’s being pushed aside, and how each of them is thinking about the work in front of them.

This episode also came with a technical issue, and the final portion of the conversation was lost. Rather than recreate it, we chose to leave it as it happened.

Most of the work that keeps a business running is immediate — it needs to get done, and it pays right away. The work that moves things forward is different. It’s slower, less defined, and the payoff isn’t always clear.

In this episode of The Long View, Jeff Krug, Jon Peters, and Walter Peters talk about the tension between working in the business and working on it. They discuss how easy it is to stay busy with what’s urgent, why longer-term work often gets pushed aside, and what it takes to make time for things that don’t produce immediate results.

The conversation explores how this balance shifts over time, how each generation approaches it differently, and why building something sustainable requires attention to both.

This isn’t a conversation about productivity systems.
It’s a conversation about priorities.