Explorez tous les épisodes du podcast The Long Game
| Titre | Date | Durée | |
|---|---|---|---|
| Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap | 16 Oct 2024 | 00:51:39 | |
In this Kitchen Side podcast episode, David, Alex, and Ali, co-founders of Omniscient Digital, discuss the nuances of working in vs. on a business and how both are essential for growth. They explore the concept of "founder mode," reflecting on both the benefits and risks of hands-on leadership. The team introduces the "traffic trap," a phenomenon where businesses prioritize traffic over meaningful conversions, and the importance of aligning organic growth efforts with broader marketing strategies. Through personal anecdotes and insights from client work, the discussion highlights how businesses can bridge the gap between goals, strategy, and execution for sustainable growth. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed | 09 Oct 2024 | 00:49:58 | |
In this Kitchen Side episode, hosts David, Alex, and Allie discuss the balance between perfectionism and experimentation in business and personal growth. They explore how shifting to an experimental mindset can alleviate pressure, enhance learning, and drive progress. The conversation covers career advice emphasizing urgency, client management insights, and best practices for SEO programs. They also share personal experiences and stories on how to adapt effectively in a dynamic work environment. The hosts emphasize the importance of taking action, learning from experiences, and avoiding the trap of over-analysis. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne | 20 Jun 2024 | 00:51:14 | |
Thenuka, CEO of Daydream, discusses the changing landscape of programmatic SEO and the importance of context in content creation. He explains how Daydream helps companies leverage their unique data to generate high-quality, AI-driven content for SEO. Thenuka also emphasizes the need for education in the industry to understand and implement programmatic SEO effectively. The conversation explores the future of SEO and the role of automation in the industry. It discusses how automation will impact the different aspects of SEO, such as keyword research, content creation, and performance monitoring. The conversation also highlights the importance of strategy in SEO and how it will become more valuable as tactical tasks get automated. Additionally, the conversation touches on the concept of taking a calm approach to building a company and the benefits of separating one's identity from the company. It concludes with a discussion on the intersection of Buddhism and entrepreneurship. | |||
| The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni | 24 Feb 2023 | 00:57:10 | |
Events are becoming an increasingly essential part of any successful digital marketing strategy. Palash Soni is one of the co-founders and the CEO of Goldcast. He is trained as an engineer but moved on to business and product leadership roles at a Mobile AdTech company. He began pursuing an MBA at Harvard, but after meeting his co-founders and developing the idea for Goldcast, he took a leave of absence to pursue his vision of helping B2B marketers run engaging digital events. Palash loves to read, especially science, biology, and history books. In this conversation, we cover the market tech, evolutions in the event market ecosystem, and how you can build a high-performing product, culture, and team that will give you wins in the market. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds | 22 Feb 2023 | 01:00:10 | |
Use data to drive informed decisions, avoid common mistakes, and stay up-to-date on the latest marketing strategies. Improve your marketing efforts with actionable tips and insights on data-driven decision-making and a new dawn with GA4 almost hitting our systems. JJ Reynolds is the founder and head of marketing and analytics at MediaAuthentic. JJ has extensive experience using data to drive informed decision-making and is here to share his insights on utilizing data in marketing. In this episode, we talk about why content marketers need to have analytics, the common mistakes they make regarding analytics, and an overview of the new Google Analytics system GA4. So, sit back, relax, and get ready to take some notes as we dive into the world of data-driven marketing with JJ Reynolds. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel | 17 Feb 2023 | 00:57:51 | |
Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling. Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the form of blog posts, LinkedIn posts, and photo captions, including many others. In this episode, Austin shares how he has used online communities to catapult the growth of Jasper. He explains in depth the strategy of offering value to community members so that they not only become clients but also attract other potential customers. His marketing and growth techniques are must-know for the success of any company. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen | 15 Feb 2023 | 00:59:04 | |
In today's fast-paced business environment, growth and success are essential for long-term survival. But what does it take to achieve business growth, and how can individuals and organizations stay ahead of the curve? In this episode, we are joined by Holly Chen, an experienced and enthusiastic business leader, to discuss individual and business growth in the ever-changing business environment. Holly Chen is an experienced business professional with a diverse range of skills and expertise. Holly serves as the Vice President of Marketing at Mosaic.tech, a Strategic Finance Platform that provides real-time financial analytics and planning to get teams from data to decision faster. She is also the Founder, CMO, and Growth Advisor at ExponentialX, and also the Founder, CEO, and Executive coach at Ceiling Breakers. She has also previously served in other companies including Loom, Google, Gucci, and Various, among others. Besides product development, customer engagement, and strategic planning, Holly is a passionate advocate for diversity and inclusion and has been actively involved in initiatives aimed at promoting greater representation and equity in the workplace. She has volunteered with several organizations focused on empowering underprivileged individuals and communities and has also spoken on panels and webinars on topics related to diversity, equity, and inclusion. In this episode, Holly shares her incredible testimony of how she has helped multiple companies expand their size and revenue. Curiosity and an unending desire to acquire new knowledge have been her underlying mantra in her personal career growth. She also shares the importance of proper framework in the growth of any company- a focus on the quality of the product is the easiest way to justify an increase in prices. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins) | 10 Feb 2023 | 00:53:32 | |
When you think your company is media marketing oriented, you might be focusing on content marketing alone. As you would learn in this episode, Ronnie Higgins, formal Director of Content for Hopin and a formal podcast guest, tells us that while content marketing is a subset of media marketing, there is a thing line between them and intently pushing just SEO materials or not, bridges the gap. Show topics:
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook | 08 Feb 2023 | 00:58:47 | |
It feels like every SaaS company is scrambling to figure out their developer marketing strategy. But is it actually any different than all your other marketing strategies? Francesca Krihely has spent over a decade at MongoDB and Synk solving for this persona. In this episode, we rumble through what you need to do — and what to avoid — to build relationships with developers. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik | 03 Feb 2023 | 01:12:21 | |
When you’re on the hamster wheel of content creation, it can feel hard to get off. When you zoom out, though, it turns out there are more-strategic ways to look at what you’re making and why. Jakub Rudnik’s created content for renowned organizations like G2, Chicago Tribune, and now Scribe. Buckle up for this conversation where he shares his tips for being more intentional. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity | 01 Feb 2023 | 01:11:22 | |
Storytelling has existed since the beginning of civilization. But how do you learn to do it better? According to Jay Acunzo of Unthinkable Media, all it takes is conviction and commitment. In this conversation, he tells stories about how to tell better stories — meta, we know. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow) | 25 Jan 2023 | 00:47:22 | |
Andrea Wildt and Samantha Anderl, ex-marketing professionals and freelancers, are now the co-founders of Harlow– an all-inclusive tool to assist solopreneurs in streamlining their business. Harlow offers organized solutions for aiding freelancers, such as automated invoicing, proposal templates, and many other features from a centralized hub. We sincerely value the freelance population and creating the resources needed for them to have successful businesses. As the economic outlook continues to be murky, many professionals are exploring solopreneurship. Andrea Wildt and Samantha Anderl started Harlow to support them on their mission. This conversation details lessons that anyone can take with them to fast-track their journey. Summary: In this conversation, Andrea Wildt and Samantha Anderl discuss lessons that anyone can take with them to become an effective solopreneur. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals) | 18 Jan 2023 | 00:54:52 | |
Is it possible to do affiliate marketing without losing your soul? According to 99signals founder Sandeep Mallya, it is. And while there’s no shortcut to success, there are key principles to embody along the way. Enjoy our conversation with him. Topics
Show Links Check out 99signals Follow Sandeep Mallya on LinkedIn or Twitter Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth | 12 Jun 2024 | 00:40:31 | |
The conversation covers various topics related to SEO and content strategy. The main themes include the challenges of finding new topics to discuss on a podcast, the different approaches to SEO and content strategy, the importance of prioritization and focus, and the evolving skillset required for SEO and content roles. The conversation also touches on the dynamics of decision-making within companies and the benefits of having in-house experience. Overall, the conversation provides insights into the complexities and nuances of SEO and content strategy. In this conversation, the hosts discuss hiring for a director of organic growth strategy position. They describe the qualities they are looking for in a candidate and emphasize the importance of experience and practical skills over formal education. They also touch on the value of networking and building authentic relationships. The hosts express their preference for individuals who are passionate, optimistic, and willing to take initiative. They also mention the need for strategic thinking and problem-solving abilities. The conversation concludes with a discussion on the limitations of traditional education and the importance of hands-on learning. Key Takeaways Show Links What is Kitchen Side? | |||
| Event-Led Growth and Customer Education with Mark Kilens (Airmeet) | 11 Jan 2023 | 00:48:30 | |
Technological advances are coming so rapidly that the phrase “what got you here won’t get you there” rings true for almost every industry and business model. When the only thing constant is change, it becomes increasingly important for teams to not just keep their house in order, but also continuously scan the horizon for the next great threat, resource, or opportunity. Sustainable success will require a deep understanding of both immediate and long-term customer needs, so that you can recruit the team and resources needed to address them. In today’s episode of The Long Game, you’ll hear what Mark Kilens, the Chief Marketing Officer at a virtual event management software called Airmeet, thinks SaaS companies should be doing to be proactive about growth — and how his team is setting themselves up for success. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content | 04 Jan 2023 | 00:44:28 | |
You don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Office Hours: Building SEO Growth Loops with Kevin Indig | 28 Dec 2022 | 00:27:02 | |
Before you know it there’s another SEO “growth hack” going around. But, like all trends, they come and go. Few strategies survive the test of time. And few people know them like Kevin Indig (ex-Shopify). In this Office Hours workshop, Kevin peels back timeless principles for how your growing company can approach SEO. Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Upcoming Trends in Marketing According to Futurist Mark Schaefer | 21 Dec 2022 | 00:47:55 | |
Marketing: the more it changes, the more it stays the same. For every new buzzword that blows up on Twitter, there are as many timeless principles about how to succeed. Mark Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at Businesses Grow — one of the top five marketing blogs of the world. He has spent his entire career learning to separate the signal from the noise in business. In this conversation, we cover whether trends matter, why dirty businesses lose, and how to win in a post-SEO world. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy? | 14 Dec 2022 | 00:26:20 | |
As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team. In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead. Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Product Led-Growth Benchmarks with Sam Richard (ngrok) | 07 Dec 2022 | 00:54:51 | |
Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow. Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Recent Trends and Building an Audience with Amanda Natividad (SparkToro) | 30 Nov 2022 | 00:49:55 | |
When creating a personal brand, people often spend too much time on “brand” and not enough time on “personal”. Amanda Natividad, VP of Marketing at SparkToro, has found a way to tell your story in an authentic — and compelling — way. In this episode, she dives into how to build a personal brand without losing your soul, why knowing your “why” is the key to building an audience, recent trends, and much more. Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith) | 23 Nov 2022 | 00:46:33 | |
In business, there’s no way to know everything ahead of time. And while you can’t predict the future, you can influence it by learning the right lessons in the present. Maddy Osman, Founder of The Blogsmith, and author of “Writing for Humans and Robots”, has applied this growth mindset in her own work. Listen to the conversation to hear why it’s good to plan to fail, and how 1 + 1 = 3. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time | 16 Nov 2022 | 00:53:46 | |
There’s more competition for your prospect’s attention than ever before. That means the bar is higher for each piece of content you create. Winning content means being intentional and deliberate with your strategy. In this episode, we talk about everything from strategy to selection, and how our own thinking of content strategy has evolved over time. Show Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle | 09 Nov 2022 | 00:56:23 | |
Want to optimize your conversion rates? First, you have to know what’s attracting your customers to your brand. Raphael Paulin-Daigle is the founder and CEO of SplitBase, a CRO agency that works with major D to C and ecommerce brands to improve conversion rates, revenue, and customer experiences. Raphael has walked many companies through the process of optimizing their conversion rates. The key is finding out what your customers truly need—whether they know it or not. In this episode, Raphael explains the difference between A/B testing and CRO, why you shouldn’t always focus on conversion, and how to determine your customers’ subconscious needs. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs) | 05 Jun 2024 | 01:04:28 | |
The conversation explores the challenges of finding sources of inspiration and engaging with online communities. It delves into the importance of in-person interactions and the limitations of digital platforms like LinkedIn and Twitter. The discussion then shifts to the role of conferences in fostering real conversations and the value of personal experiences in content creation. The conversation also touches on the evolving landscape of SEO, the complexity of search algorithms, and the need for quality content. The concept of thought leadership is explored, with a focus on the desired end state and the types of content that can contribute to it. The conversation concludes with a discussion on the distribution of content and the challenges of driving traffic and engagement in a platform-dominated environment. In this conversation, Ryan Law and Alex discuss the value of content marketing, the role of AI in content creation, and the universal yearning for nature. They explore the challenges of measuring the impact of content, the importance of intuition in content marketing, and the need for companies to embrace experimentation. They also touch on the barbell strategy in content creation, the different perspectives of large and small companies, and the state of AI in content marketing. | |||
| How to Build A High-Performing Marketing Team with Andrew Davies | 02 Nov 2022 | 00:55:46 | |
It’s an interesting time to be a marketing leader. Your prospects want more value, your teams want more clarity, and your boss wants more ROI. Oh, and you need to do this without growing headcount like you used to. Andrew Davies, CMO of Paddle, has lived this firsthand. He offers timeless advice for how to get more done with less and improve yourself at the same time. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Fireside Chat with Tim Stoddart (Copyblogger, Stodzy) | 26 Oct 2022 | 00:49:57 | |
Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online personas, why he relies so heavily on documented systems, and why it’s okay to be bad at sales. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| How to Level Up as a Growth Marketer with Joe Lee (Ontra) | 19 Oct 2022 | 01:09:40 | |
There’s a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it’s through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Product-Led Growth and Sales with Thomas Schiavone (Calixa) | 12 Oct 2022 | 00:50:51 | |
Product-led growth is an up-and-coming market strategy, but what does it actually entail? A product-led growth strategy is a fusion between marketing and product, which means you need two things to ensure its success. First, the product has to be easy to use and easy to adopt. Second, you need to create a big inbound funnel to get people to sign up, resulting in product-led sales. Thomas Schiavone, CEO and Co-founder of Calixa, knows that focusing on product-led growth leads to product-led sales. In this episode, Thomas talked with us about empowering sales to spearhead product-led growth, the importance of manageable data, and why you should aim to build value above all else. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Build the Right Data Workflow with Blake Burch (Shipyard) | 05 Oct 2022 | 00:57:28 | |
There’s a lot of monotonous development work that goes into building solutions. Blake Burch wants to relieve some of that burden for developers and help them waste less time on unnecessary tasks. Blake co-founded Shipyard, a data orchestration platform, to give data engineers the tools to quickly launch, monitor, and share resilient data workflows. He talked to us about the importance of inter-tool communication, how Shipyard is working to improve the developer experience, and why you shouldn’t focus on your infrastructure. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: Blue Ocean vs Red Ocean SEO | 28 Sep 2022 | 00:50:51 | |
Red versus blue: do you know which ocean you’d rather swim in? We discuss the blue ocean strategy and how to navigate high- and low-competition markets. Blue oceans represent uncrowded markets with low volumes of competition. The waters in a blue ocean are clear and open for swimming. Red oceans, however, are high-volume, highly competitive markets that are more challenging to navigate. Whether you’re in a blue ocean or a red ocean, your goal is to find a strategy that sets your company apart and gives your product a fighting chance. In this episode of Kitchen Side, we talk through the pros and cons of both red and blue oceans, what it takes to create a new market, and how to set your company apart from the crowd. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Lead in an Early-Stage Company with Eric Hann (Order) | 21 Sep 2022 | 00:59:57 | |
There’s no single playbook that works for every startup. But one thing they all have in common is a strong foundational team. If you have the right team, it’s easier to set your business up for success. Eric Hann is an expert at helping early-stage companies find their go-to-market fit. As the Senior Director of Marketing at Order, Eric has learned what makes a startup team great—and what to avoid. In this episode, Eric shares how to build a demand generation team and program from scratch, why you need curious team members, and how to lower your employees’ fears of failure. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| World-Shaking Webinars with Annette Cardwell (Lattice) | 14 Sep 2022 | 01:19:16 | |
Want people to pay more attention to your brand? Give them interesting content to consume. Webinars are the latest, greatest way to capture an audience’s attention. Annette Cardwell is the Senior Director of Content, Community, Customer, and Web at Lattice. Events are a major part of Lattice’s company voice, and Annette has learned how to cater those events to her company’s specific audience. In this episode, Annette shares her tips for creating the perfect event, how to select the right guests, and why you should always repurpose your content. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) | 07 Sep 2022 | 01:19:08 | |
Quality content is the difference between run-of-the-mill advertising and a campaign that grabs people’s attention. But cultivating your talent as a content writer takes intentional work. Alicia Johnston, Director of Content at Sprout Social, has experienced both being and managing content marketers. What’s one common denominator for good content writers? Their skills go beyond writing. In this episode, Alicia tells us what makes content writers unique, how to create strategic content, and why you should merchandise your work. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts?](https://beomniscient.com/blog/hiring-content-writers-vs-subject-matter-experts/) 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| Running a Content Program as a One-Person Team with Nikhil Venkatesa | 31 Aug 2022 | 00:57:21 | |
How do you handle being the only content marketing person in a startup? Become a Swiss army knife. Versatility and a wide variety of skills are vital for solo marketers in the startup world. And there’s no better place to learn than in a startup role. The wider your skillset, the more you can help your company grow. Nikhil Venkatesa, content marketing lead at Convictional, has worked in all kinds of marketing setups. But he’s sharpened his skills the most working as a one-man marketing team. In this episode, Nikhil shares his tips for working solo in marketing, how to stay focused on long-term goals, and why busy work can lead to burnout. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| The Future of SEO & Ways We Actually Use AI (Kitchen Side) | 29 May 2024 | 00:57:36 | |
The conversation explores the use of AI in various tasks, such as writing, research, and productivity. The hosts discuss the benefits and limitations of AI, as well as its impact on industries like marketing and dentistry. They also touch on the future of SEO and the importance of focusing on goals and strategy rather than getting caught up in AI hype. Overall, the conversation highlights the practical applications of AI in everyday tasks and the need for thoughtful implementation. The conversation explores the future of SEO and the role of AI in search. It discusses the limitations of current search engines and the need for improved categorization and organization of information. The concept of surround sound SEO is introduced, emphasizing the importance of appearing in all places where potential customers are searching. The conversation also touches on the idea of ranch style SEO, which prioritizes depth and unique perspectives in content creation. The role of social media and user behavior in search is considered, as well as the challenges and opportunities presented by AI in the search landscape. Key Takeaways
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Redefining Thought Leadership with Ryan McCready (Reforge) | 24 Aug 2022 | 01:07:00 | |
What is thought leadership? Some would say it’s the expression of ideas that demonstrate you have expertise in a particular field or topic. It could also be described as a tactic marketers use to build credibility for themselves in their company. Ryan McCready is the Managing Editor at Reforge. In this conversation, we dive into thought leadership and how we define it, why hot takes are the bedrock of thought leadership, and we talk about how to work with experts. Connect with Ryan: Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand | 17 Aug 2022 | 00:38:44 | |
What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think. Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not. In this episode we talk through meeting demand versus establishing demand, how to evangelize your product, and why the best markets are the ones people don't even know exist. Show Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Maximize Growth with a Digital Marketing Agency with John Doherty | 10 Aug 2022 | 01:19:03 | |
When you’re trying to grow your small business, how do you know when it’s time to hire outside help? John Doherty believes that partnering with a marketing agency can significantly increase your growth by providing you with a team of experts and freeing up your time as a founder. But finding the right agency has its challenges. As a veteran digital marketer and founder of Credo and EditorNinja, John loves talking about building businesses and growing your mindset as an entrepreneur. He talks to us about how to hire an agency to buy back your time, the three pillars of SEO and the importance of keeping things simple. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| The Power of Reputation: How to Build a Business that Lasts with Thomas Smale | 03 Aug 2022 | 00:46:56 | |
Your business’s reputation is vital to its long-term success. And Thomas Smale is an expert in growing a brand from an idea to a multi-million dollar company. Thomas, founder and CEO of FE International, is a serial business entrepreneur and M&A expert. He’s found that reputation is what makes businesses sink or swim. So what can you do to bring your business to peak performance? In this episode, Thomas shares his tips for building the right reputation, such as the importance of analyzing every transaction, how to build the right workplace culture, and why it’s important to do the right thing. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Marketing to an Over-Marketed Society with Michael Brenner | 26 Jul 2022 | 01:04:56 | |
Join us for Office Hours on Demand Creation: https://beomniscient.com/office-hours/ Content marketing is about a lot more than spending money on banner ads and sending out leaflets in the mail. For Michael Brenner, CEO of Marketing Insider Group, content marketing is a two-way dialogue between a company and its audience. With content marketing, you build trust through consistent interaction with customers. And Michael believes that the more credibility you have with customers, the more they’ll be willing to listen to what you have to say. Michael spoke with us about the importance of consistency in content marketing, why you shouldn’t be afraid to be basic, and how touchpoints can help you be more efficient with your funding. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| Kitchen Side: How We're Planning to Survive our First Recession | 20 Jul 2022 | 00:48:48 | |
Join us for Office Hours for a 30-min workshop on Demand Creation. The top question on the minds of business owners and marketing leaders alike is: how do you prepare for a looming recession? Inflation and economic uncertainty have plenty of companies concerned about what the future holds. In this episode of Kitchen Side, we share how we are staying on the defense through a pending recession and how you can stay diligent too. We cover how to handle an anxiety-inducing news cycle, ways to allocate your resources during a recession, and why adaptability is the key ingredient to surviving — and thriving. Show Topics
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What is Kitchen Side? One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture. You understand how things look from the inside and how that differs from the outside. You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business. We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship. Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient | |||
| How to Break Through the Noise in Marketing with Brian Honigman | 14 Jul 2022 | 00:53:20 | |
The consultant industry is incredibly competitive. You have to contend with other consultants, marketing agencies, and various organizations. So what can you do to stand out and come across as credible? Brian Honigman, a marketing consultant based in Philadelphia, recommends gaining experience in a variety of marketing sectors to increase your credibility. Brian has taught as an adjunct professor at multiple universities and also works with technology companies, media brands, and NGOs to earn them meaningful results with digital marketing, social media, and content marketing. In this episode, Brian chatted with us about the importance of diversifying your clients, how to follow trends, and why you shouldn’t overload your work schedule. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: | |||
| How to Adapt to Thrive for SaaS Companies with Michele Don Durbin | 06 Jul 2022 | 00:48:00 | |
Technology is constantly adapting, and that means that tech-based companies must adapt along with it. SaaS companies especially need to stay current, or else they’ll easily become stagnant. If a business isn’t on the cutting edge, its customers will look elsewhere. Michele Don Durbin has walked through the process of adaptation with the company Evernote, where she is the Senior Vice President of Marketing. In this episode, Michele shares how Evernote adapted to changing technology, why you have to prioritize your audience, and how to make the most of your market. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Mission-Driven Content for Small Businesses with Melanie Deziel | 30 Jun 2022 | 01:13:46 | |
Small businesses are an essential part of our economy and Melanie Deziel believes it’s our responsibility to help them thrive. Formerly the editor of branded content at the New York Times and director of content at Foundation, Melanie is the co-founder of The Convoy, an online marketplace for small business owners to save on everyday expenses. She is a writer, speaker and the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie talked to us about the role that small businesses play in our neighborhoods, the importance of being authentic both online and in-person, and why sharing knowledge is the best way to help others. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ --- Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy | 15 Jun 2022 | 00:55:02 | |
Productivity is essential to everybody’s workday, but it’s about more than filling up your schedule with tasks. Ashutosh Priyadarshy, Founder of Sunsama, believes that productivity should support a healthy and well-rounded life, not just an ambitious workload. He talked to us about building a productivity tool for profitability first, working with an asynchronous remote team, and helping others achieve a calm, intentional workday. Show Topics
Show Links Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland | 22 May 2024 | 00:46:43 | |
Andrew and David discuss Andrew's background and his role as a growth coach for tech professionals. They explore the challenges faced by growth leaders and the importance of effective communication and strategy. They also touch on the evolution of product-led growth (PLG) and the misconceptions surrounding its applicability. In this conversation, Andrew and David discuss the concept of product-led growth (PLG) and its relevance in today's business landscape. They explore the challenges of implementing PLG in sales-led companies and the importance of finding the right balance between the two approaches. They also delve into their personal experiences in leadership roles and the transition to coaching. Andrew shares his insights on maintaining a healthy work-life balance while delivering value, and the importance of keeping a distance between oneself and their employer. They recommend books like 'The Coaching Habit' and 'The Seven Habits of Wealth and Happiness' for personal and professional growth. Key Takeaways
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more. Some interviews you might enjoy and learn from: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) Building Competitive Marketing Content with Sam Chapman (Aprimo) How to Build the Right Data Workflow with Blake Burch (Shipyard) Data-Driven Thought Leadership with Alicia Johnston (Sprout Social) Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: Should You Hire Writers or Subject Matter Experts? How Do Growth and Content Overlap? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Maximize Influencer Marketing with Neal Schaffer | 08 Jun 2022 | 00:53:18 | |
Influencer marketing has been vastly misunderstood. It’s not just celebrity accounts with tons of fake followers. It’s your customers, your employees, and your peers who are influential experts in your industry. These influencers have followers who are primed to hear your message. In an era of declining organic reach, collaborating with influencers gives you access to high-value content and greater exposure for your product or service. It allows you to cut through every social media algorithm and reach your ideal audience. In this episode, marketing expert and author of The Age of Influence, Neal Schaffer, discusses how you can use it effectively. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 0:57 Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine 056: How SparkToro Approaches Growth & Productivity (Rand Fishkin) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 0:59 Kitchen Side: How To Build an Audience with Content Marketing 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| Building a B2B Audience and Media Company with Dave Gerhardt (DGMG) | 01 Jun 2022 | 00:46:48 | |
Is building a B2B audience as challenging as it seems? Dave Gerhardt knows from experience that it takes engagement, valuable content, and authentic connection to build a B2B audience. As former CMO at Privy and Chief Brand Officer at Drift, he now helps B2B marketers through his consultancy, DGMG, and his new book, Founder Brand. He talked to us about the importance of building an audience, how to use an audience to drive results and why you need to have something interesting to say. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||
| How to Write Copy that Resonates with Liz Willits | 25 May 2022 | 00:51:47 | |
What makes a great LinkedIn post? One that keeps someone reading and makes them want to hit the follow button. First, you have to have a great idea. Something that resonates with people or gets them thinking. Second, you have to have a great delivery. That can be in a well-written text post, video, or graphic. A powerful idea can occasionally do well even if the delivery is lacking, but the combination of both and done consistently? That’s how you build an audience. In this episode, expert marketer and copywriter Liz Willits discusses how she’s built a 50k strong LinkedIn following and the tricks we can use to grow our own audience. Show Topics
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Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more. Some interviews you might enjoy and learn from: 020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz) 041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO) 045: Building Competitive Marketing Content with Sam Chapman (Aprimo) 028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath) Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency: 015: Should You Hire Writers or Subject Matter Experts? 017: How Do Growth and Content Overlap? 027: Is Organic Traffic the Best Traffic? Connect with Omniscient Digital on social: Twitter: @beomniscient Linkedin: Be Omniscient Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/ | |||