The Live eCommerce Podcast – Détails, épisodes et analyse

SEASON 3 - Ep5 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

SEASON 3 - Ep4 - your weekly fix of video commerce news

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world

TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West

Checkout our substack: https://estreamly.substack.com/

About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#videocommerce news of the week #ecommerce #retail #vcommerce

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceWith Lena Moriarty from eTail!Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail Continue watching, chat with me, access discount and shop now.Explore the podcast

Welcome to the Live Ecommerce Podcast, where we delve into the world of video commerce, bringing you insights and discussions from experts in the field. In this week's episode, we are thrilled to have Ronald C. Pruett Jr. as our special guest.

Ron has a remarkable career in the world of consumer, digital entertainment, ecommerce, and direct response brand companies. He has founded, served as CEO, CMO, Board Director, and Advisor for several renowned companies, including As Seen on TV, Mercury Media, eDiets, Taste Buds Entertainment, and many more.

In this episode, we focus on Ron's extensive experience with Direct Response Television (DRTV), infomercials, and home shopping. We explore the similarities and differences between these channels and discuss how they are evolving in the current digital landscape. Ron highlights the importance of fun and entertaining content to the success of any videocommerce strategy.

We also delve into a recent post by Ronald, where he advises brands that want to grow at scale to go to TV. We discuss the effectiveness of TV advertising, how it’s evolving and its potential in reaching a wider audience.

Finally, we touch on the nuance of the US market and the importance of building a community. We explore the benefits and challenges of building on rented land versus owning your channel.

Join us for this insightful episode where we learn from Ronald's experience and expertise in the world of ecommerce and direct response brand companies.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

• Connect with Ronald C. Pruett, Jr. on linked https://www.linkedin.com/in/ronald-c-pruett-jr-98ba791/ or on his website: https://www.bostonassociates.com/
• Join the Live eCommerce private community: https://get.estreamly.com/community/
• Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this captivating episode of the Live eCommerce Podcast, we are joined by a leading authority in partnership marketing, Sven Radavics, co-founder of Intribe.co. Sven takes us on an insightful journey through the remarkable case study of Contour, a smaller brand that successfully secured a partnership with industry giant RedBull. Discover how Contour managed to bring value to this high-profile collaboration, defy odds and achieve extraordinary success. This conversation is a treasure trove of practical tips and insights for ecommerce and retail businesses seeking to leverage the power of marketing partnerships. Whether you’re a small brand aiming for big partnerships or an established retailer looking to enhance your strategies, there’s something for everyone in this enlightening discussion. Don’t miss out on these invaluable learnings!

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout.

Connect with Sven on LinkedIn:https://www.linkedin.com/in/sradavics

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Welcome to this episode of our podcast, where we sit down with industry leader Doug Weiss to discuss his extensive experience in both commerce and creators. Doug is a seasoned entrepreneur and former CEO of Deets, the groundbreaking platform that revolutionized the way we discover new restaurants.

In this episode, we dive deep into Doug's experience in the tech industry, specifically his role in creating the Creator Commerce and Commerce Platform Partnerships teams at Instagram. Doug shares how Facebook and Instagram recognized the need to push for commerce and how he helped lead several initiatives within the company to drive this vision forward.

As head of Creator Commerce, Doug developed a tailored approach to support creators on their ecommerce journey by simplifying the technology and providing education on how to sell. He discusses the challenges that creators face in monetizing their content and how his team worked to address these issues.

During our conversation, Doug Weiss also shared his perspective on why video has not yet taken off in the US and what needs to be done to capitalize on the opportunity. He believes that the US has been slow to adopt video as a primary mode of communication due to a lack of commerce driven content. However, he sees tremendous potential in the use of video for commerce and believes that the industry is finally catching up to the demand. Doug discusses the importance of creating a seamless user experience, providing value to both creators and consumers, and developing new content that will drive engagement and retention. He is optimistic about the future of video in the US and believes that it will play a crucial role in the growth and success of the ecommerce industry.

Whether you're an aspiring entrepreneur, a seasoned industry professional, or just curious about the future of commerce and creators, this episode is a must-listen. Join us as we learn from one of the most innovative and influential voices in the creator & tech world.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout. 

Connect with Doug on LinkedIn:https://www.linkedin.com/in/dpweiss/

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode of the live ecommerce podcast, retired Marine turned live shopping host Jim Fuhs takes us on a journey through his fascinating career and shares how he got into the world of livestreaming. Jim talks about his unique approach to live solving, rather than live selling, and how he applies this philosophy to his show on Amazon Live. He recounts his experience during Prime Day and the challenges he faced getting into the world of livestreaming, including budget constraints and equipment selection.

Jim also shares his insights into repurposing live video into clips and using them to build brand awareness by sharing them on different social media platforms. He emphasizes the importance of diversification and warns the audience about the potential dangers of relying solely on monetizing social media.

If you're interested in learning more about how to succeed in the world of livestreaming, this is a podcast episode you won't want to miss. Join Jim as he shares his wisdom, experience, and unique approach to live solving in this engaging and informative episode of the live ecommerce podcast.

About eStreamly: eStreamly is a Livestream & video shopping SaaS. Your video content is shoppable on your site, a blog, email, SMS, a 3rd party webpage, and now also shoppable on social media too (Instagram, Facebook, Youtube)! It's your data, your ecommerce. Each video become an extension of your ecommerce with in video checkout

Fuhsion Marketing (https://fuhsionmarketing.com)

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode, we speak with Joe Gagliese, co-founder of Viral Nation, an influencer marketing agency that has worked with some of the world's largest brands. Joe shares his journey into the creator economy and how he discovered the power of influencers in today's digital world.

Joe talks about the evolution of the creator economy and how it's shifted from a transactional relationship between brands and creators to creators becoming the enterprise themselves. He cautions content creators against venture money and starting their own product businesses and instead focuses on the importance of building their personal brand.

We also discuss the impact of technology and data on the creator-brand partnership and how Viral Nation technology will become a game-changer in the industry. Joe shares his insights on how leveraging data can take a creator's brand partnership to the next level, resulting in more effective campaigns and higher ROI for brands.

If you're interested in learning about the creator economy, influencer marketing, and how technology is transforming the industry, then this episode is for you. Joe's expertise and experience in the field provide a wealth of knowledge for anyone looking to navigate the world of social media and influencer marketing.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Viral Nation:

Linkedin: https://www.linkedin.com/company/viralnationinc

Joe Gagliese:

Linkedin: https://ca.linkedin.com/in/joegagliese

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? 

Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.

In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.

Join the Live eCommerce private community: https://get.estreamly.com/community/

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Special guest Brittany Berger (https://www.brittanyberger.com) is a content marketing consultant and the creator of the Content Remix Method. She helps and teaches small businesses how to use content repurposing to get off the constant content treadmill and avoid content burnout.

Brittany talks about the advantages of reusing live shopping event videos for social media and marketing. We address the appropriate length for a live stream and the value of having a content strategy that focuses on results. We additionally cover social media burnout, the danger of content fatigue, and the role of automation in the generation and repurposing of information. Brittany shares her own experience with personal branding, as well as how it has affected her mental health. 

Join the Live eCommerce private community: https://get.estreamly.com/community

Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.