Explorez tous les épisodes du podcast The LinkedIn™ Branding Show
| Titre | Date | Durée | |
|---|---|---|---|
| How to Prepare Your Brand For LinkedIn's New Second Home Feed Coming Soon | 23 Jul 2026 | 00:16:00 | |
There's a new feature coming soon to your home feed that will make your LinkedIn experience a bit different, depending on your goals and usage. In this episode, we share the latest update and exactly what to do to prepare your personal brand and profile so you're not confused or left out of a hopefully upgraded LinkedIn feed experience. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself, Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. GET UNSTUCK WITH YOUR PERSONAL BRAND When you need clarity fast, Michelle's Power Hours give you a clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock. Learn More & Book your session here https://michellebgriffin.com/powerhour/
SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCAST Listen to Michelle J Raymond's Other Podcast If you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
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| The LinkedIn Mid Year Brand Reset: The 4-Steps to Win The Second Half of 2026 | 09 Jul 2026 | 00:16:41 | |
Not happy with your LinkedIn presence so far? Good news, we're celebrating the Mid-Year Reset Strategy, the mindset and method we use to get our brands back in gear to meet our personal & professional goals. Tune in for the exact steps you can take to make the rest of the year one that wins on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself, Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. GET UNSTUCK WITH YOUR PERSONAL BRAND When you need clarity fast, Michelle's Power Hours give you a clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock. Learn More & Book your session here https://michellebgriffin.com/powerhour/
STAY AHEAD OF WHAT'S WORKING ON LINKEDIN If LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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| The Latest in LinkedIn Premium & Perks: Is the Value There & Benefits Worth It? | 25 Jun 2026 | 00:16:39 | |
We're asked this often when we work with clients, speak and train on LinkedIn...should we use LinkedIn Premium? In this candid episode, we cover the latest benefits rolled out and explore if they are truly worth the investment. We cover the pros/cons and the candid realities of the Premium & Perks Program for you to decide what's best for you. List of LinkedIn Premium Partner Perks: Here CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - https://socialmediaforb2bgrowthpodcast.com/episodes GET UNSTUCK WITH YOUR PERSONAL BRAND When you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock. Book your session here https://michellebgriffin.com/powerhour/ | |||
| LinkedIn Video: What's REALLY Going On + The Latest Update Impacting Your Feed | 11 Jun 2026 | 00:16:10 | |
Depending on where you live, the video icon in your feed may have been nonexistent for a while. That's because LinkedIn was hard at work making video a better experience for us. Or did they? In this episode, we share the new, good, bad, and reality for video to build your brand on LinkedIn. And spoiler: it's not for everyone. But do tell us what you think, we'd love to hear from you. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen or catch the episodes here - https://socialmediaforb2bgrowthpodcast.com/episodes GET UNSTUCK WITH YOUR PERSONAL BRAND When you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock. Book your session here https://michellebgriffin.com/powerhour/ | |||
| Why Everyone Sounds the Same on LinkedIn Right Now: How To Ensure You Don't Become One of Them | 28 May 2026 | 00:14:59 | |
IN THIS EPISODE Why is that that so many B2B and personal brands seem like clones on LinkedIn? Looking and sounding the same where so it's just one endless blur? In this episode, we share why it's so easy to fall victim to blurred branding, and how you can escape it if you're feeling a tad blended too. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. GET UNSTUCK WITH YOUR PERSONAL BRAND When you need clarity fast, Michelle's Position Yourself Power Hour™ gives you a 60-minute clarity session with strategic answers, feedback and next steps to get unstuck for your biggest personal branding roadblock. Book your session here https://michellebgriffin.com/powerhour/
STAY AHEAD OF WHAT'S WORKING ON LINKEDIN If LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/ | |||
| If Your Brand Foundation Is Cracked, LinkedIn Just Won't Work: Here's The Fix | 14 May 2026 | 00:16:32 | |
IN THIS EPISODE Struggling on LinkedIn lately? Let's look deeper....is your brand positioning and messaging set to do the heavy lifting so it's crystal clear who you are and what you're known for? In this episode, we share our brands stories when we ventured off and how we got back our brand magic, plus the top tips to take now to get back to a foundational first brand. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. GET UNSTUCK WITH YOUR PERSONAL BRAND If you’re overthinking your message, positioning, or next move, Michelle’s Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence. Book your session here https://michellebgriffin.com/powerhour/ KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. | |||
| Celebrating Our 200th Episode - The Branding Lessons that Impact Most + Show Update | 30 Apr 2026 | 00:14:00 | |
IN THIS EPISODE: We are so excited and honored to drop our 200th episode that has impacted listeners on a global and often binge-worthy scale they tell us. We're celebrating and sharing the updates impacting LinkedIn branding that works today plus a SHOW UPDATE moving forward. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. ARE YOU SHOWING UP IN AI SEARCH? AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters. Download the guide here: https://michellebgriffin.com/aivisibility/ NEWSLETTER SUBSCRIPTION If LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/ | |||
| Switching Industries or Careers? How to Pivot Your Profile and Show Up Confidently on LinkedIn | 23 Apr 2026 | 00:16:18 | |
IN THIS EPISODE: If you've left a company, role or industry how do you handle the changes on LinkedIn? We share the strategies you need for your profile and your content to align so the people and algorithms make sense of your new path. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. ARE YOU SHOWING UP IN AI SEARCH? AI is now the front door to opportunity for expertslike you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters. Download the guide here: https://michellebgriffin.com/aivisibility/ FIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/power-hour-session/ | |||
| The Power of Ownable Ideas in Content: Why a Unique Concept Is the Key to Differentiate Your Brand On LinkedIn | 16 Apr 2026 | 00:16:23 | |
IN THIS EPISODE: Tired of blending in with your content? We makes the case for a strong branded idea to differentiate your content that makes you untouchable and uncopyable on LinkedIn and stand out against the slop of AI content in the feed. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. NEWSLETTER SUBSCRIPTION If LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/ BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCAST If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle B. Griffin’s solo podcast, Own Your Lane™, the personal branding and PR podcast for women experts ready to be chosen for what they do best. If you’re an author, speaker, or thought leader ready for more visibility, recognition, and opportunity for your next-level era. Listen here –https://michellebgriffin.com/podcast/ | |||
| How To Get Over Your Fear and "Put Yourself Out There" on LinkedIn | 09 Apr 2026 | 00:14:09 | |
IN THIS EPISODE: Why does LinkedIn feel so scary to step out and be seen? Especially for women, whom this episode is focused, we're sharing the exact shifts and steps that got us off the sidelines to grow our brands and businesses, and how you can, too, starting today. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. HOW YOU SHOWING UP IN AI SEARCH? AI is now the front door to opportunity for experts like you. The Recognition Ready™ AI Visibility Guide for Experts by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters. Download Michelle B. Griffin's Recognition Ready™ AI Visibility Guide + Scorecard https://michellebgriffin.com/aivisibility/ NEWSLETTER SUBSCRIPTION If LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/
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| 10 Ways to Stand Out on LinkedIn (When Everyone Sounds the Same) | 02 Apr 2026 | 00:12:29 | |
IN THIS EPISODE: If your brand, profile or content are blending in, this episode will change all that. We’re sharing 10 surefire ways to stand out on LinkedIn and stop sounding like everyone else.. Let us know, which one will you try first? CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. POSITION YOURSELF POWER HOUR Get Unstuck in One Focused Hour If you’re overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with clarity and confidence. https://michellebgriffin.com/powerhour/ SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCAST Listen to Michelle J Raymond's Other Podcast If you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. | |||
| Why You’re Not Seeing “Your People” on LinkedIn Anymore (And What to Do About It) | 26 Mar 2026 | 00:15:45 | |
IN THIS EPISODE: LinkedIn doesn’t feel the same and it’s not just you. As the platform shifts from connection to discovery, you’re seeing fewer of your people and more random content. In this episode, we break down what’s actually happening behind the feed and how to stay connected, visible, and energized without burning out or disappearing altogether. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode.
Position Your Brand. Build Visible Authority. If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane,™ the personal branding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search. Listen here –https://michellebgriffin.com/podcast/ FIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/contact/ | |||
| The TOP Content Formats Helping You Stand Out on LinkedIn RIGHT Now | 19 Mar 2026 | 00:12:48 | |
IN THIS EPISODE: Content is one way to stand out on LinkedIn but let's face it, not all formats are treated or seen equally by humans and the algorithm. In this episode, we share the strategies behind the top formats, tips and tools to use right now to give your personal brand a boost in the busy LinkedIn feed. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Social Media Today article on LinkedIn Articles In LLMs KEEP LEARNING HOW B2B TEAMS WIN ON LINKEDIN If you enjoy The LinkedIn Branding Show, you’ll also love Michelle J Raymond’s other podcast, Social Media for B2B Growth, where she shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen. BE THE EXPERT AI RECOMMENDS AI is now the front door to opportunity forexperts like you. The Recognition Ready™ AI Visibility Scorecard by Michelle B. Griffin helps you understand how AI evaluates your digital presence and what you can do to show up when and where it matters. Download Michelle B. Griffin's RecognitionReady™ AI Visibility Scorecard at https://michellebgriffin.com/aivisibility/ | |||
| Our #1 Rule That Will Make Or Break Your Personal Brand On LinkedIn | 12 Mar 2026 | 00:11:42 | |
IN THIS EPISODE What's the #1 way to you stay consistent with personal branding on LinkedIn? While most would say a brand guide, content galore or an AI tool, these are not even close. In this episode, we share and even normalize this reality that can bring incredible opportunities if followed diligently no matter what. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. STAY AHEAD OF WHAT'S WORKING ON LINKEDIN If LinkedIn feels important to your business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/ POSITION YOURSELF POWER HOUR Get Unstuck in One Focused Hour If you’re overthinking your message,positioning, or next move, Michelle’s Position Yourself Power Hour gives youclear direction and practical next steps so you can move forward with confidence. Book your session here – [Insert Link] https://michellebgriffin.com/powerhour/ | |||
| LinkedIn Comments Are The New Content: The Latest Updates & Tips To Leverage Comments | 05 Mar 2026 | 00:13:49 | |
Comments are the new content, are using them to your advantage? We share the latest updates from LinkedIn on their crackdown on AI comment usages + strategic ways to use organic comment analytics as a branding and visibility leverage your brand faster without posting content more. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS LinkedIn VP of Product Management CrackDown Post FIX WHAT'S HOLDING YOUR LINKEDIN BACK If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what’s not working. Learn more here - https://b2bgrowthco.com/contact/ BECOME THE RECOGNIZED AUTHORITY WITH THEOWN YOUR LANE™ PODCAST Position Your Brand. Build Visible Authority. If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane,™ the personalbranding and PR podcast for women experts and leaders ready to be chosen for what they do best. Learn how to sharpen your positioning, build visible authority, and get visible across LinkedIn, stages, media, podcasts, and AI search. Listen here - https://michellebgriffin.com/podcast/ | |||
| How to Navigate LinkedIn If You're Jumping In From Other Social Media Sites | 26 Feb 2026 | 00:13:59 | |
IN THIS EPISODE: New to LinkedIn or back from years ago? LinkedIn is a whole new world and the place to be. This episode shares what to know, where to start and how to navigate the platform to get comfortable, begin posting and the first place to start to get ahead. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS BE A STANDOUT WITH THE OWN YOUR LANE™ PODCAST Position Your Brand. Build Visible Authority. If you’re enjoying The LinkedIn Branding Show, you’ll love Michelle Griffin’s solo podcast, Own Your Lane™ the personal branding and PR podcast for women experts and leaders ready to be chosen. Learn how to sharpen your positioning, build visible authority, and get selected for speaking, media, podcasts, and even AI search. POWER HOUR Fix What’s Holding Your LinkedIn Back If LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour helps you gain clarity, direction, and a practical plan to fix exactly what’s not working. Book here - https://b2bgrowthco.com/power-hour-session/ | |||
| LinkedIn "Content Pirates" - How to Handle Them When Your Best Work Is Ripped Off | 19 Feb 2026 | 00:09:15 | |
IN THIS EPISODE: If you post content (or want to) on LInkedIn, there's a side of it that can cause you to question everything. It sure did for MJR and in this episode, we peel back the flip side of content creation, what "Post Pirates" and "AI Content ReShufflers" can do to dampen but not squash your best work. We share our top tips to help you handle them as well. We want to know, has this happened to you and how do/did you handle it? Please share with us. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS POSITION YOURSELF POWER HOUR Get Unstuck in One Focused Hour If you’re overthinking your message, positioning, or next move, Michelle B. Griffin's Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence. Learn more and book your session here.
NEWSLETTER SUBSCRIPTION If LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here https://b2bgrowthco.com/newsletter/ | |||
| Demystifying LinkedIn Top Voices: What They Really Are + How You Can Become One | 12 Feb 2026 | 00:12:47 | |
LinkedIn has announced its new quarterly class of "Top Voices," and we're peeling back the mystique as to what they are, who qualifies, and how you can become one. Plus, our branding tips help you elevate your voice, value and visibility without the blue badge. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS POSITION YOURSELF POWER HOUR Get Unstuck in One Focused Hour If you’re overthinking your message, positioning, or next move, Michelle’s Position Yourself Power Hour gives you clear direction and practical next steps so you can move forward with confidence. SUBSCRIBE TO SOCIAL MEDIA FOR B2B GROWTH PODCAST Listen to Michelle J Raymond's Other Podcast If you enjoy The LinkedIn Branding Show, you’ll also love Social Media for B2B Growth Podcast, where Michelle shares practical, no-hacks strategies to help B2B teams turn LinkedIn into real business growth. Subscribe wherever you listen.
MENTIONS LinkedIn Top Voices - January 2026 global list LinkedIn Top Voice Nomination Form | |||
| LinkedIn Services Pages: Should You Have One To Boost Your Sales? | 05 Feb 2026 | 00:09:25 | |
LinkedIn Service Pages are free dedicated landing pages that showcase your services and businesses and are offered globally (except in China.) In this episode, we detail the pros and cons of activating a services page and share our personal experience + honest feedback so you can decide if one is right for you. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour If LinkedIn feels important to the business but messy in practice, Michelle J Raymond's newsletter delivers clear, no-hacks insights to help B2B teams make better LinkedIn decisions each week. Subscribe here - https://b2bgrowthco.com/newsletter/ | |||
| LinkedIn’s 360 Brew Algorithm: Why Your Profile Clarity Means Everything Now | 29 Jan 2026 | 00:14:42 | |
Late last year, LinkedIn introduced its new 360 Brew algorithm, shifting how profiles, content, and expertise are evaluated on the platform. In this episode, we share observations we've seen in these past 90 days as well as practical steps you can take to strengthen your profile so you’re easier to understand, easier to find, and aligned with LinkedIn’s expertise-driven direction. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Fix What’s Holding Your LinkedIn BackIf LinkedIn feels almost right but something is still holding you back, Michelle J Raymond's Power Hour will help you gain clarity, direction, and a practical plan to fix exactly what’s not working. Book here - https://b2bgrowthco.com/power-hour-session/ | |||
| How to Realign Your Brand Positioning to Be Top of Mind on Your LinkedIn Profile | 22 Jan 2026 | 00:17:39 | |
Season 5 kicks off with a new year, new. year, and new profile (update). This is the perfect time to reassess your personal brand, positioning and messaging to be top of mind on LinkedIn. We share branding tips and the best places to review and update your profile so you're found by the right people, opportunities and aligned for the new LinkedIn 360 Brew expertise-driven algorithm. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist who helps women authors and experts become recognized authorities and thought leaders in their industries. As the founder of Brand Leaders and the She's Visible™ movement, Michelle equips experts to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and ShesVisible.com Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Catch Michelle J Raymond's Podcast, Social Media for B2B Growth Podcast wherever you listen to your podcasts or here: https://socialmediaforb2bgrowthpodcast.com/episodes | |||
| How to Balance Using Less AI & More Authenticity on LinkedIn - PLUS Season 4 Wrap Up | 11 Dec 2025 | 00:14:34 | |
Three years since the introduction of ChatGPT and LLMs, how we're using AI on LinkedIn has taken its toll. In this episode, we share how to use less AI and more HI (human interaction) when writing your content, comments, and how you show up strong for the new year ahead. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| How Findable Are You? Our Best Tips To Show Up in LinkedIn's New AI Search Engine | 04 Dec 2025 | 00:13:32 | |
Everyone is worried about posting or commenting to be found on LinkedIn, but the one we ignore: being searchable, and it's all based on important areas of your profile. This episode shares 5+ easy tips to ensure you're the ONE they find when they search for experts like you. And with the new LinkedIn search algorithm, it's even more critical to be searchable and easily findable. This episode will show you exactly how. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ LINKS Check out the LinkedIn CEO's video announcement on new search capabilities: | |||
| Beyond the "Viral LinkedIn Gender Switch Up" - How Women Can Be Themselves and Still Be Visible on LinkedIn | 27 Nov 2025 | 00:14:52 | |
Recently, a series of viral LinkedIn posts and news media have reported experiments by women who changed their names and switched their gender, stating the platform gave them more visibilty and reach as a "male." This episode goes beyond these claims with a special episode devoted to the women of LinkedIn who are ready to boldly put themselves out there on their own terms and timelines. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com OUR BOOKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ ARTICLES | |||
| Don't Quit LinkedIn! 4 Easy Ways to Stay Visible When You Feel Overwhelmed or "Over It" | 20 Nov 2025 | 00:16:12 | |
Feeling sluggish on LinkedIn? Worried you can't make or take it anymore to stay present or active on the platform. We've been there, either by design or default, and it's so common to see others (or yourself) hop on and off. This episode goes beyond the basic "stay consistent" advice with strategy and actionable tips so you don't quit or lose massive momentum with your personal and business brand. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| Is Your LinkedIn Brand Built on Foundation or Fluff?: The Case for The Power of Two | 13 Nov 2025 | 00:14:13 | |
Ready to brand or rebrand yourself on LinkedIn? Learn about the power of foundational branding, where to start and where to implement in your personal and business branding, as we celebrate the third anniversary of The LinkedIn Branding Book. We also share updates on the revised book edition and workbook to help you get started or get going again on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| Top 5 Reasons Why LinkedIn Newsletters Can Build Your Personal Brand: Plus ONE to Ignore | 06 Nov 2025 | 00:14:05 | |
Don't listen to the naysayers; LinkedIn newsletters ARE a big boost to your personal brand + thought leadership growth. In this episode, we share the TOP reasons why and how LinkedIn newsletters can give you a boost on the platform. Plus, ways to source existing content and the various formats to start/grow your SEO-rich publication. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| The LinkedIn SSI Score Buzz: Why It's NOT that Helpful for Branding Yourself on LinkedIn | 30 Oct 2025 | 00:12:40 | |
The LinkedIn SSI score, also known as the Social Selling Index, has generated some posts and buzz lately, with posts and comments ad nauseam This episode explores the what, where, how and why it exists and the reason you shouldn't care or use it for branding measurement on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| Is It Time to "Pay to Play"? Testing Out LinkedIn's New Boosted Posts for Personal Profiles | 23 Oct 2025 | 00:14:01 | |
We all know LinkedIn's organic reach keeps tanking as more pay-to-play offerings come to the forefront. This week, we share the details on LinkedIn's new post boosting option for personal profiles. We detail the steps, how it works and the ramifications for your perosnal brand on LinkedIn. Have you tried it out yet? We'd love to hear from you for a shout-out on a future part two on this topic. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is a TEDx + keynote speaker, author and educator on personal branding and professional visibility. As the founder of Brand Leaders and creator of the Own Your Lane™ Recognition Roadmap + She's Visible™ movement, Michelle equips professionals to position their personal brands for recognition, media opportunities and industry impact. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert, but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, on stage and now in AI search. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| How to Go from Zero to Hero With Posting on LinkedIn: #1 Tip to "Get In" OR "Get Going Again" | 16 Oct 2025 | 00:14:07 | |
Let's be real: we all know consistency is a superpower, but we all know how HARD it is when the realities of work and life keep us from posting regularly, or worse, not showing up at all. In this episode, we detail how to avoid giving up or succumbing to distractions or disappointment. We share our "reset strategy" that has worked for both of us (and all our clients) in getting back into the game on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/
LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Ready to Be Seen for What You’re Really Worth? You’re an expert but your brand doesn’t show it. Book a Position Yourself Power Hour™ with me to refine how you show up and map your next visibility move on LinkedIn, in media, or on stage. https://michellebgriffin.com/powerhour Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ LINKS | |||
| How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy | 09 Oct 2025 | 00:14:54 | |
Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer? This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become the Go-To Voice In Your Industry Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself LINKS | |||
| Why LinkedIn Verification Is a MUST for This One Part of Your Brand | 02 Oct 2025 | 00:10:57 | |
A few years ago, LinkedIn rolled out its verification feature and after a bumpy process, it's becoming a necessity for your personal and now an option for your company page. We share the important details, why it matters, how it works and the long-term benefits of having it in the age of AI pictures, video and voice, and fake profiles CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become the Go-To Voice In Your Industry Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself | |||
| The Top Branding Mistakes We Made on LinkedIn: What We'd Do Over Again | 25 Sep 2025 | 00:18:00 | |
MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become the Go-To Voice In Your Industry Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself | |||
| Is a LinkedIn Premium Subscription Worth Paying For? Our Brutally Honest Take | 18 Sep 2025 | 00:13:36 | |
Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn? CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Become The Go-To Brand In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's brand strategy sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh. | |||
| Anti-Social LinkedIn Company Pages: A Brand Case Study That Hits Us Hard | 11 Sep 2025 | 00:14:44 | |
LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become The Go-To Voice In Your Field Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. | |||
| How to Confidently Brand Yourself On LinkedIn: Our 4-Steps to Go From Blending In to Standing Out | 04 Sep 2025 | 00:14:57 | |
Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two." CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ Become the Go-To Voice In Your Industry Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. | |||
| Are People REALLY Over LinkedIn? How to Manage The "Meh" Mood Shift | 28 Aug 2025 | 00:13:29 | |
Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| Get Featured in the Media: How to Leverage LinkedIn for PR Opportunities For Your Expert Authority Brand | 21 Aug 2025 | 00:13:22 | |
"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities. Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. | |||
| Don't Write Off LinkedIn Direct Messaging: How to Properly Use DMs to Build, Not Break Your Brand | 14 Aug 2025 | 00:12:36 | |
One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. | |||
| LinkedIn's Recent Algorithm Updates & Tweaks You Need to Know | 07 Aug 2025 | 00:12:03 | |
LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. https://michellebgriffin.com/positionyourself ARTICLES Business Insider: Why LinkedIn is showing you so many old posts Social Media Today: LinkedIn Stops Resurfacing Old Posts, Shares Updates on Hashtags and AI Functions | |||
| It's Time To Settle The Personal Branding vs Company Brand Debate (With Receipts) | 31 Jul 2025 | 00:12:04 | |
Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass: https://b2bgrowthco.com/growth-masterclass/ | |||
| Steal This Content Strategy For Easier and Consistent Visibility On LinkedIn | 24 Jul 2025 | 00:13:16 | |
It's no secret that the reach and views of posting content have diminished in recent years. The good news is that there are other, less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?” LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. LINKS People Don’t Choose The Best. They Choose The Clearest. Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it. | |||
| Why Faking Authenticity Is a Brand and Reputation Buster + Our Spicy Take | 17 Jul 2025 | 00:15:25 | |
We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| Are LinkedIn Audio Messages Appropriate (Or NOT) To Send To Connections: Listener Question and Do We Have Answers | 10 Jul 2025 | 00:11:28 | |
We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book) She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate." Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if they are indeed a boom or a bust for your brand-building and career/job searching activities. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains experts and audiences to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages EPISODE LINKS Shout out to our amazing listener, Angelina Beck (Maikova) Poll: Are LinkedIn Audio Messages A Good/Bad Thing? SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| Why "Setting & Forgetting" this ONE Thing on LinkedIn Is Hurting Your Brand Awareness (and Sales) | 03 Jul 2025 | 00:11:54 | |
Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder of Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry. Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn | 26 Jun 2025 | 00:12:56 | |
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| How to Create Your Human Algorithm On LinkedIn With Your Personal Brand | 19 Jun 2025 | 00:13:07 | |
As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| Are You Differentiated Enough On LinkedIn? How To Know and How Get Back on Track So You Stand Out | 12 Jun 2025 | 00:15:27 | |
We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds. We share tips and our stories of getting back on track so you have a brand that's top of mind and top choice in your field. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| Has This ONE type of Content Post Gone Too Far on LinkedIn? We Break Down This Recent Trend | 05 Jun 2025 | 00:09:07 | |
MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you! CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||
| How to Write Better LinkedIn Content: Tips & Tools to Be Seen and Become Top of Mind | 29 May 2025 | 00:13:12 | |
Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn. We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer. We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US: Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: https://b2bgrowthco.com/ Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert. As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she advises, speaks and trains B2B industry experts to clarify their value, grow strategic visibility, and lead with lasting authority. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Websites: https://michellebgriffin.com and OwnYourLane.io Buy your copy on Amazon- The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth - https://mybook.to/The_LinkedIn_Branding_Book https://MichelleSquared.com LINKS The LinkedIn Branding Book + Workbook Position Yourself Personal Branding Planner Business Gold: LinkedIn Company Pages SUBMIT YOUR QUESTION: Simply DM both Michelles on LinkedIn to submit your question for a future episode. | |||