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The Power of Showing Up Live and Saying What No One Else Will With Chris Walker
10 Mar 2025
00:49:44
Chris Walker didn’t set out to become a LinkedIn power player—he set out to solve big go-to-market challenges. But along the way, he built one of the most influential founder brands on the platform, fuelling the growth of Refine Labs and now his latest venture, Passetto. In this episode, Chris breaks down his LinkedIn playbook, from writing daily and transitioning to video to using social media as a long-term business growth engine.
If you’re a founder, executive, or marketer looking to build influence, drive demand, and create trust at scale, this episode is packed with tactical insights you won’t want to miss.
What You’ll Learn in This Episode:
Why LinkedIn is still an untapped growth opportunity for founders and executives
How Chris developed a daily writing habit to consistently produce content
The shift from chasing likes to focusing on business impact
Why video content changed everything for Chris and how it builds trust faster than text
The importance of live events and real-time audience feedback
How Chris built a LinkedIn culture at Refine Labs, scaling beyond his personal brand
The biggest mistake people make when starting on LinkedIn—and how to fix it
Memorable Quotes:
“I don’t schedule posts. I sit down, pick a video I feel passionate about, write the copy, and hit publish. No AI, no ghostwriters—just me.”
“I used to optimize for impressions, but 3M views from the wrong audience meant nothing. Now I write for the right people, even if my reach is smaller.”
“People were copying my text posts, even translating them. You can’t copy my video—you have to be me.”
“30-50% of our team was active on LinkedIn. We didn’t just hire people who knew LinkedIn—we trained them.”
“If you haven’t started yet, why? The playbook is out there. Just f*ing do it.”**
Tactical Takeaways You Can Apply Today:
Create a writing ritual—time-box 30 minutes daily to produce content
Don’t chase vanity metrics—focus on building trust, not just engagement
Leverage video—it’s harder to copy and builds credibility faster
Host live events—real-time feedback helps refine your messaging
Make LinkedIn a team effort—get your employees posting, not just you
Stay consistent—the biggest wins happen after years of showing up
People, Tools, and Resources Mentioned:
Chris Walker – Founder & CEO of Passetto, Former CEO of Refine Labs
Refine Labs – The B2B marketing agency that built a LinkedIn-driven demand engine
Passetto – Chris’s new go-to-market strategy consultancy
Demand Gen Live → Unified GTM – Chris’s evolution in live content strategy
Dark Social, Dark Funnel – Chris’s well-known concepts in B2B marketing
Mastering the Art of the Social Hook and Grabbing Attention with Melissa Rosenthal
03 Mar 2025
00:34:27
Melissa Rosenthal has spent her career mastering the art of attention—from crafting viral hooks at BuzzFeed, to breaking LinkedIn video at Cheddar, to turning ClickUp’s employees into organic LinkedIn powerhouses. Now, as CEO of Outlever, she’s helping B2B brands rethink how they create content that actually drives impact.
In this episode, Melissa shares her playbook for LinkedIn success—including why clickbait kills trust, video builds relationships, and engagement isn’t the goal—business impact is.
What You’ll Learn in This Episode:
How Melissa and her team at BuzzFeed pioneered the viral hook formula
Why video on LinkedIn is an unfair advantage and how to use it
Why your own story beats another Steve Jobs post
How ClickUp turned employees into LinkedIn creators and scaled organic reach
The right way to measure LinkedIn success (hint: it’s not just engagement metrics)
Why going viral doesn’t matter—but building relationships does
Memorable Quotes:
"The hook makes or breaks your post. If people don’t stop scrolling, nothing else matters."
"Clickbait kills trust. If you don’t deliver on the hook, you lose your audience forever."
"Video builds trust faster than text. People connect with faces, voices, and energy."
"We don’t need another Steve Jobs story. We need your story."
"You don’t need 10,000 likes. You need the right 10 people to care."
Tactical Takeaways You Can Apply Today:
Craft strong curiosity-driven hooks without resorting to clickbait
Use video on LinkedIn to deepen audience connections and drive engagement
Tell your unique story instead of repeating the same startup clichés
Train employees to become LinkedIn brand ambassadors like ClickUp did
Measure LinkedIn’s impact through inbound mentions and brand awareness studies
Forget virality and focus on content that builds trust and relationships
People, Tools, and Resources Mentioned:
Outlever – Melissa’s company helping B2B brands master LinkedIn content
BuzzFeed & Cheddar – Where Melissa developed her expertise in viral content and video
ClickUp – A company that scaled LinkedIn reach through employee-driven content
Brand Awareness Studies – An underrated way to measure LinkedIn’s true impact
Introducing LinkedIn Famous: The Personal Branding Podcasts for CEOs and Executives
02 Jan 2025
00:08:13
Welcome to the LinkedIn Famous podcast! In this debut episode, host Brad Zomick, founder of Spectamur, shares his journey from SaaS marketing leader to personal branding consultant. Discover why building a personal brand on LinkedIn is essential for modern B2B leaders and how the platform has evolved to become the go-to space for thought leadership, trust-building, and driving real business results. Brad breaks down what to expect from future episodes, including insights from LinkedIn power users, founders, and creators who’ve built influence and pipeline through authentic content.
What You’ll Learn in This Episode:
What to Expect from the Podcast:
Interviews with LinkedIn power users, founders, and creators.
Deep dives into strategy, content, networking, and tools.
Practical takeaways you can apply to your LinkedIn presence immediately.
Who Should Listen:
This podcast is for founders, CEOs, marketing evangelists, and go-to-market executives who want to:
Build a personal brand that drives demand.
Learn the latest strategies for LinkedIn content, networking, and outreach.
Use LinkedIn as a tool for business growth.
Meet Brad Zomick:
Brad’s background as a SaaS marketer with over 12 years of experience.
Insights from his journey leading marketing teams, achieving two exits, and consulting executives.
The Evolution of LinkedIn:
How LinkedIn became the go-to platform for B2B branding during the pandemic.
The rise of LinkedIn influencers like Chris Walker and Sam Jacobs.
Why LinkedIn is now considered the “new SEO.”
Why LinkedIn Works:
People influence people: The power of trust and thought leadership in buying decisions.
Data insights:
52% of buyers prioritize personal factors like trust and values in decisions (Dentsu B2B).
In 2024, a 23% increase in CEO activity on LinkedIn and 60% citing it as the most important platform (Inc. Magazine).
Memorable Quotes:
“LinkedIn is the new SEO. The content is just in a different channel.”
“People influence people. People buy from people they know and trust.”
“B2B sales and marketing have fundamentally changed. It’s time to adapt.”
“Sometimes, you just need to be around long enough, doing something meaningful, to get recognition.”
“Building a personal brand isn’t about fame; it’s about impact and driving results.”
Stay Connected:
📍 Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
Suck It Up, Buttercup”—Why Founders Must Post on LinkedIn with Dave Gerhardt
24 Feb 2025
00:48:00
Dave Gerhardt, CEO of Exit Five and one of the most well-known voices in B2B marketing, joins the show to talk about building a founder brand, why every founder should be on LinkedIn, and how AI is shaping content creation. Dave shares his personal journey, the tactics that helped Drift and Privy scale, and his daily writing habits. Whether you’re a founder, marketer, or executive, this episode is packed with actionable insights on leveraging LinkedIn, storytelling, and content creation to build authority and drive growth.
What You’ll Learn in This Episode:
How Dave helped shape the founder-led marketing strategy at Drift
Why storytelling is the key to building a strong brand
The unexpected benefits of posting on LinkedIn (beyond sales)
Dave’s approach to writing and content creation (and how he stays consistent)
Why AI is a powerful tool for structuring content (even if you still write manually)
The secret to stockpiling content ideas so you never start from scratch
How just one post can change the trajectory of your brand (with examples)
Dave’s advice for founders who struggle to post on LinkedIn
Memorable Quotes:
"Drift had a vision, and we used LinkedIn as the conduit to shape and share that story. Every founder should do the same."
"Suck it up, buttercup—posting on LinkedIn does more than sell. It attracts talent, builds awareness, and delivers audience feedback."
"If I were running your business or ghostwriting, I’d absolutely be using AI tools. I even helped a founder build some Claude recipes for content."
"Writing is easier when you’ve stockpiled ideas. You need to gather wood before winter so you’re never out of fuel."
"It only takes one post to pop. Just look at Ding Zheng—one viral moment put him on the map. The opportunity is still there."
Tactical Takeaways You Can Apply Today:
Start posting on LinkedIn—even if it feels awkward. The benefits go beyond sales.
Use storytelling to make your content more compelling. People connect with narratives, not product pitches.
Stockpile content ideas separately from your writing time to keep your creative flow consistent.
Experiment with AI for structuring and brainstorming content—it won’t replace you but can enhance your workflow.
How to Build Human Brand on LinkedIn with Lindsay Tjepkema
17 Feb 2025
00:35:52
Lindsay Tjepkema, a three-time founder and the former CEO of Casted, joins the podcast to share her journey in B2B marketing, podcasting, and personal branding. She discusses why LinkedIn should be used for authentic relationship-building, how storytelling fuels brand growth, and why long-form content—like podcasts—creates deeper audience connections. If you’re looking for insights on amplifying your personal brand and marketing impact, this episode is for you.
What You’ll Learn in This Episode
Why LinkedIn isn’t a game—it’s about real people and real relationships
The importance of being strategic with your content—define your “why” and stay consistent
How storytelling makes your brand memorable and drives engagement
Why podcasts build deeper trust than short-form content
The power of atomizing and amplifying content across multiple platforms
How the right partnerships can expand your reach and credibility
Memorable Quotes
"LinkedIn should work like real life—it’s about maintaining relationships and sharing experiences, not gaming a system." – Lindsay Tjepkema
"Repetition isn’t boring when you’re sharing your ‘why’; it’s how people remember you."
"Podcasts let people experience your voice, your passion, and your perspective in a way text can’t."
"One great conversation can fuel weeks of content—amplify what you create."
"Surround yourself with people who align with your values—partnerships accelerate growth."
Tactical Takeaways You Can Apply Today
Engage authentically on LinkedIn—treat it like a networking event, not a numbers game
Be intentional with content—align every post with your larger brand message
Use storytelling to connect—facts inform, but stories make people care
Start a podcast or guest on others—long-form content builds deeper trust
Repurpose content across channels—don’t let great ideas live in one place
Collaborate with aligned partners—your brand grows faster when you work with the right people
People, Tools, and Resources Mentioned
Casted – The podcast amplification platform Lindsay founded
LinkedIn – The key platform for personal branding and thought leadership
Endeavor Entrepreneur – A network Lindsay is part of for founders and business leaders
Pavilion – Where Lindsay serves as co-chair of Women in Pavilion
Tailoring Your LinkedIn Playbook to Actually Drive Results with Ken Yarmosh
10 Feb 2025
00:36:34
Ken Yarmosh is no stranger to success. He was a partner 9-figure agency, worked with Fortune 500 companies, and authored a O'Reilly published book on app development. But when he transitioned from agency owner to solopreneur, he had to start from scratch on LinkedIn. In this episode, Ken shares how he built a lead-generation machine, developed systems to scale, and refined his content strategy to drive real business results.
What You’ll Learn in This Episode
Why even successful executives start from zero on LinkedIn
How Ken found content-market fit by doing the reps
The systems he built for ideation, planning, and lead generation
How he uses Notion to track, refine, and optimize content
The importance of balancing awareness vs. selling content
Why channel diversification is key to sustainable growth
How to tailor your LinkedIn strategy based on your current phase
The biggest mistakes people make chasing vanity metrics
Memorable Quotes
"You’ve got to put in the reps to find your voice."
"Whether it’s for family, business, or branding, systems let you scale without sacrificing quality."
"I use Notion to make sure I’m publishing what matters, not just what’s scheduled."
"Your big wins happen when you create trust and solve problems—not when you chase likes."
"Diversify or risk losing traction when algorithms change."
Tactical Takeaways You Can Apply Today
Post consistently to test and refine what resonates with your audience
Develop repeatable systems for content creation, lead capture, and outreach
Use Notion to track content performance and adjust strategy accordingly
Balance awareness-building posts with conversion-driven content
Don’t rely solely on LinkedIn—build an ecosystem with email, communities, and other channels
If you’re new on LinkedIn, leverage DMs and outreach before focusing on content
Don’t fall for vanity metrics—focus on engagement, trust, and business outcomes
People, Tools, and Resources Mentioned
Notion for content planning and tracking
LinkedIn outreach strategies for building relationships
Ken’s Remote Solopreneur community for solo consultants
Making 7-figures in Revenue and Life Long friends on LinkedIn with Kait Stephens
03 Feb 2025
00:29:43
In this episode of LinkedIn Famous, Brad Zomick sits down with Kait Stephens, CEO of Brij, to explore how she leveraged LinkedIn to grow her personal brand and her company’s pipeline. From overcoming the “ick factor” of posting to experimenting with video content, Kait shares her journey of building an authentic, impactful LinkedIn presence that now drives over 50% of Brij’s pipeline. This conversation is packed with insights for founders, executives, and marketers looking to elevate their LinkedIn game.
What You’ll Learn in This Episode:
Kait’s motivation for starting Brij and her journey from private equity investor to tech founder.
How Kait grew from 3,000 to nearly 20,000 LinkedIn followers and built a strategy that drives results.
The importance of overcoming discomfort when starting on LinkedIn and how to get past the “ick factor.”
A breakdown of Kait’s content creation process, including idea generation, editing, and posting.
Why Kait invested in video content, and how it transformed her engagement and visibility on LinkedIn.
Tactical advice for founders on balancing authenticity and automation with tools like AI.
The impact of LinkedIn on Brij’s growth, including how it accelerates pipeline and strengthens customer connections.
Memorable Quotes:
“Just start somewhere. You don’t need to post seven times a week—start small and build the muscle.”
“Getting over the ‘ick factor’ is key. Once you realize the value LinkedIn brings to your business, it becomes a no-brainer.”
“LinkedIn isn’t just about vanity metrics. It’s your financial responsibility if it’s driving results for your company.”
“I spend the most time in the editing phase because that’s where the authenticity shines through.”
”When I went to events this year I had multiple people come up to me be like, you inspired me with your LinkedIn video.”
Tactical Takeaways You Can Apply Today:
Start small on LinkedIn by posting once a week and building consistency.
Create a process for content creation: generate ideas, draft posts, and focus on editing for authenticity.
Use video content to stand out, as it drives deeper engagement despite lower visible metrics.
Leverage AI for first drafts, but ensure heavy editing to maintain a human, authentic tone.
Review top-performing posts quarterly to refine your content strategy and maximize impact.
Treat LinkedIn as a long-term investment and a key channel for business growth.
People, Tools, and Resources Mentioned:
ChatGPT for first drafts in LinkedIn content creation.
Turning LinkedIn Posts into Books, Takeovers, and Deals with Max Altschuler
27 Jan 2025
00:34:27
In the this episode of LinkedIn Famous, host Brad Zomick sits down with Max Altschuler, a true pioneer in B2B sales and personal branding on LinkedIn. Max shares his journey from founding Sales Hacker to leading marketing at Outreach, starting GTMFund a VC firm, and co-founding Operator. He offers valuable insights into how LinkedIn became a cornerstone of his success, from writing actionable sales content to building community-driven events. Whether you're a founder, marketer, or sales leader, this episode is packed with actionable advice and inspiration.
What You’ll Learn in This Episode
The pivotal role LinkedIn played in Sales Hacker's growth and eventual acquisition by Outreach.
Why authenticity and vulnerability on LinkedIn are key to personal brand growth.
The untapped potential of LinkedIn as a testing ground for content ideas.
LinkedIn takeovers and empowering employees to amplify company messaging on LinkedIn.
Creating a book from LinkedIn posts.
Building a LinkedIn content strategy that aligns with business goals and personal values.
Memorable Quotes
“If you help just one person with your content, it’s worth it.”
“LinkedIn’s authenticity is what sets it apart—people want real, actionable insights.”
“Building a LinkedIn personal brand is not just a nice-to-have; it’s a business imperative.”
“You need leadership buy-in for a successful LinkedIn employee takeover.”
“Being creative and vulnerable makes you relatable, and that’s how you build trust.”
Tactical Takeaways You Can Apply Today
Test content ideas on LinkedIn to refine what resonates with your audience.
Use data to track engagement on LinkedIn posts and double down on winning themes.
Empower employees with resources like templates and copy ideas for LinkedIn takeovers.
Foster authenticity by encouraging team members to share personal and professional stories.
Use LinkedIn to build buzz around events by creatively engaging your audience (e.g., themed posts).
People, Tools, and Resources Mentioned
Sales Hacker
Outreach
Books by Max Altschuler: Hacking Sales, Career Hacking, Sales Engagement
Overcoming the LinkedIn ‘Ick’ Factor By Amplifying Others with Melissa Moody
20 Jan 2025
00:31:21
In this episode of LinkedIn Famous, Brad Zomick sits down with Melissa Moody, founder of Wednesday Women and former Google executive, to explore her inspiring journey from corporate giant to startup innovator. Melissa shares how she transitioned from nearly 14 years at Google into the startup world, co-founding Gated and launching impactful initiatives like Wednesday Women. Together, they discuss the role of LinkedIn in amplifying voices, building communities, and driving startup growth through authentic and engaging content.
What You’ll Learn in This Episode:
Melissa’s Journey Beyond Google: How 14 years at a corporate powerhouse shaped her transition into startups.
The Birth of Wednesday Women: Why Melissa started this initiative to spotlight executive women on LinkedIn.
LinkedIn’s Role in Startup Success: Strategies Melissa used to grow Gated and Matcha through content and community engagement.
Overcoming Barriers to Posting on LinkedIn: How Melissa reframed her mindset about sharing personal and professional content.
Practical Engagement Tips: The tools and strategies Melissa uses to consistently engage her audience and grow her influence.
Circles of Influence Framework: Melissa’s method for leveraging teams, advisors, and evangelists to amplify brand awareness.
Tactical Tools for LinkedIn Success: Insights into tools like Aware and NutTree for efficient networking and content sharing.
Building Systems for Sustainability: How Melissa balances personal branding with startup goals.
Memorable Quotes:
"The concept of 'circles of influence' has been a game changer for every startup I’ve worked with. It’s not just about your users; it’s about activating everyone who believes in your mission."
"Start engaging on LinkedIn before you ever think about posting. Commenting thoughtfully is the easiest way to build your presence and learn what resonates."
"I dislike the idea of chasing the algorithm. Instead, I write what I believe will genuinely bring value to others."
"If you struggle with posting about yourself, amplify others instead. Pointing out someone else’s achievements is one of the best ways to show up authentically."
“Having tools to track and amplify engagement is key to making LinkedIn manageable and impactful.”
Tactical Takeaways You Can Apply Today:
Start with engagement: Comment on posts from your target audience and build relationships before focusing on your own content.
Use tools like Aware to monitor and interact with key connections more efficiently.
Build a “content ideas” system in tools like Notion to keep your posting pipeline full.
Tap into your circles of influence—encourage advisors, employees, and customers to share and amplify your message.
Leverage personal branding to grow both your company and your professional reputation authentically.
Stroking Cultural Erogenous Zones and Staying Consistent with Sam Jacobs
13 Jan 2025
00:26:31
In this episode, Brad Zomick chats with Sam Jacobs, a prominent voice in the B2B SaaS community and founder of Pavilion. Sam opens up about his LinkedIn journey, sharing how he transitioned from sales leadership to becoming a LinkedIn evangelist with over 100,000 followers. He discusses how his consistent content strategy, refined with the help of coach Alec Paul, has driven millions in impressions and significant business results for Pavilion. Sam also reveals the behind-the-scenes tactics that any CEO or founder can apply to their LinkedIn presence to build personal brands and generate revenue.
What You’ll Learn in This Episode
How Sam Jacobs grew his LinkedIn audience from 20,000 to over 100,000 followers.
The pivotal moment that convinced Sam to take LinkedIn seriously.
The role of Alec Paul, his LinkedIn content coach, in shaping his personal brand strategy.
Why consistency in posting is crucial for LinkedIn success.
The balance between creating impactful content and avoiding unnecessary controversy.
Why LinkedIn is an essential platform for B2B founders and CEOs.
Sam’s philosophy on content creation and how it connects to Pavilion’s growth.
Memorable Quotes
"I realized LinkedIn was more than just a platform to post — it was a way to drive revenue and build meaningful connections."
"If you're not posting on LinkedIn, you're missing a huge opportunity to build your brand."
“You need to have a strong point of view that resonates with your audience, even if it’s polarizing.”
"The biggest mistake people make is not being consistent. The act of creating one post is not interesting. It’s the act of repeatedly creating that is. Consistency is key."
"LinkedIn is a marathon, not a sprint. The results come to those who put in the work consistently over time."
Tactical Takeaways You Can Apply Today
Work with a coach or strategist to sharpen your message and create a consistent content strategy.
Post consistently on LinkedIn to stay visible and relevant.
Focus on creating content that resonates with your audience’s pain points and challenges.
Develop strong content pillars to ensure your posts are aligned with your expertise.
Use LinkedIn as a tool to nurture relationships with prospects, partners, and the broader business community.
Avoid overly controversial posts unless it aligns with your brand values.
Measure success not by vanity metrics but by meaningful business results like pipeline growth and brand awareness.
People, Tools, and Resources Mentioned
Sam Jacobs’ book: Kind Folks Finish First
Pavilion: A leading global community for go-to-market leaders
If you enjoyed this episode, leave a review and share it with your network! Subscribe for more unfiltered conversations from LinkedIn power users, founders, and executives.
Turning Authenticity Into Pipeline with Irina Novoselsky
11 Aug 2025
00:38:27
Hootsuite’s CEO Irina Novoselsky has turned her personal LinkedIn feed into a bona-fide growth channel. Early experiments taught her that “leading with product is just propaganda” that repels readers, so she flipped to a give-first cadence Hootsuite calls “nine times before you take once”.
That mindset shift, paired with a ruthlessly consistent 20-to-30-minute daily routine of posting and high-value commenting—even from taxis between meetings—keeps her visible without swallowing her calendar. The results? In Q1 2025 alone she logged 10 million impressions and showed up on 37 percent of all Hootsuite deal calls tracked in Gong, while internal attribution shows about 40 percent of net-new pipeline now traces back to her LinkedIn presence. Those numbers have opened doors to multimillion-dollar RFPs and accelerated renewals.
Irina’s operator chops make the story even sharper. Before taking Hootsuite’s helm in 2023, she cut her teeth at Morgan Stanley and Apollo and executed a turnaround as CEO of CareerBuilder at just 32. Today she applies the same data-driven discipline to social: testing formats, doubling down on what lands, and empowering her 1,500-person team with the engagement insights her feed surfaces.
In short, this episode shows how a Fortune-level leader uses a lightweight, value-forward LinkedIn habit to create real pipeline, brand affinity, and even unexpected CEO-to-CEO friendships—proof that strategic generosity at scale still wins on the timeline.
Why Listen?
40 % of inbound pipeline now traces back to Irina’s LinkedIn posts
30-minute daily playbook that any founder can copy
Follower count ≠ reach — 100 motivated followers can still drive million-view posts
Gen Z’s silent buying journey (84 % decide before a sales call) and how to stay on their list
DMs obliterate email with 90 %+ open rates
Employee-led megaphone: people trust people; empowering staff ≫ brand page
Chapter Timestamps00:00:00 - Intro
00:08:37 - Kill the Propaganda 00:19:00 - Social → Revenue Loop 00:22:14 - Decoding Gen Z Buyers 00:25:40 - DMs vs Email 00:34:13 - Follower ≠ Reach 00:37:00 - Social Isn’t Junior Work 00:38:00 - Outro
Notable Quotes
“Give nine times before you take once.”
“This generation… will do anything not to use the phone to talk to you.”
“You don’t need a huge followership to get reach.”
“People that see social as a job for the 22-year-old intern are the brands that slowly die.”
“Posting in a bathing suit? Save it for Insta—LinkedIn is still a professional room.”
“I spend 20–30 minutes a day on LinkedIn; that tiny input fuels multi-million-dollar RFPs.”
“Five billion people spend three hours a day on social—your customers are there.”
“An email open rate of 30 % is ‘fantastic’; DMs hit 90 %+ without breaking a sweat.”
Actionable Takeaways
Adopt the 9 : 1 give/ask ratio to build trust fast.
Block 30 mins daily — half for posting, half for smart commenting.
Turn employees into creators; their voices convert better than logo posts.
Warm-prospect with DMs — automated value drops crush email open rates.
Speak to Gen Z’s research style: authentic stories > cold calls.
Track what matters: post mentions in Gong calls and CRM notes, not vanity likes.
Stay Connected.
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
Killing Copy-Paste Content with Original Insights with Peter Caputa
29 Jul 2025
00:44:13
Picture a CEO who treats LinkedIn less like a résumé warehouse and more like a personal blog feed—every post a mini-broadcast engineered from fresh customer data, punchy storytelling, and a dash of AI. That’s Peter Caputa IV. Armed with his marketing team and a “PeteGPT” content engine that mines interviews and survey insights, he shows up in the feed almost daily, rewrites most of the drafts himself to keep the voice human, and watches the metrics roll in: 330-plus posts, 3 million impressions, and roughly 100 free trials of Databox every single month.
Yet the real magic isn’t the numbers—it’s that followers still feel like they’re chatting with the guy they met at a conference, not a corporate logo in disguise. In this episode we unpack how Peter balances ruthless data discipline with founder-level authenticity, proving you can scale trust without turning into clickbait.
Why hit play?
Hear the exact system Peter calls “PeteGPT”: customer interviews → GPT draft → Asana/Google Docs → his own 50 % rewrite → AuthoredUp scheduling.
Learn why publishing daily is the keystone—prospecting and ads work only after your audience trusts you.
See the numbers: 330+ posts, 3 M impressions, 40 k engagements and ±100 Databox trials/month in the last year alone.
Get Peter’s playbook for turning “comment for the ebook” from gimmick to real demand validation.
Reframe LinkedIn as a “stay-in-touch” channel that nurtures customers and partners between emails or events.
What we cover
00:02 – Peter’s back-story: from launching HubSpot’s agency program to leading Databox.
00:14 – Inside the “PeteGPT” content engine.
00:17 – Databox research: posting vs. prospecting vs. ads—what actually moves revenue.
Ryan O’Hara doesn’t sound like anyone else on LinkedIn—and that’s the point. A former sales exec turned creator-founder, Ryan built his brand by doing what most people are too afraid to try: showing up as a full-blown character with jokes, skits, and saxophones.
In this episode, Ryan joins Brad to talk about how he went from cringey outreach videos to viral growth, what creators get wrong about “value,” and why building a memorable presence isn’t about perfection—it’s about consistency, creativity, and tone.
If you're tired of trying to game the algorithm or fake your way to influence, this episode is for you.
What You’ll Learn in This Episode:
→ Why LinkedIn is a stage—not a resume → How Ryan creates content while walking 6 miles a day → What happened when one of his videos hit 200K+ views in beta → The difference between content and media (and why it matters) → How Pitch Fire was inspired by steak dinners and Saturday Night Live → Why “entertain first, educate later” is his golden rule → The easiest way to stand out without fancy equipment → What to avoid if you don’t want to look like a LinkedIn clone → The power of creating a consistent character online → Why familiarity builds faster than virality
Memorable Quotes:
→ “The trick with LinkedIn is you have to build up your character.” → “Your content should feel like a show, not just a feed of random posts.” → “Most sales content is awful. It’s not made for buyers—it’s made for marketers to feel smart.” → “You don’t need gear. You need tone.” → “I hate comment farming. It drives me crazy.”
Tactical Takeaways You Can Apply Today:
→ Build a personality, not just a presence → Use repeatable formats to simplify content creation → Record short videos on the go—no script, no pressure → Hook with humor, then teach once you’ve earned attention → Post consistently so your audience feels like they know you → Avoid comment-bait tactics that dilute your credibility → Make content people would actually want to follow
How a Door-to-Door Sales Mindset Built a LinkedIn Empire with Mandy McEwen
28 Apr 2025
00:49:18
Mandy McEwen started her career blogging about roofing contractors and hacking SEO in a male-dominated industry. Today, she runs two thriving businesses—Mod Girl Marketing and Luminetics—and is one of LinkedIn’s go-to voices on personal branding, social selling, and scalable content strategy.
In this episode, Mandy sits down with Brad to talk about what it really takes to grow on LinkedIn in 2025. From batching video in a Hawaii Airbnb to converting lurkers with voice notes and comments, Mandy brings battle-tested tactics and unfiltered stories from inside the content trenches.
If you're a founder, consultant, sales pro, or marketer trying to grow a personal brand that actually drives results, this episode is your blueprint.
📚 What You’ll Learn in This Episode:
→ Why having 50K followers doesn’t mean the leads come easy → The real story behind Mandy’s 4.1M-view viral video → How to build a “repurpose-first” content machine → Mandy’s 25/25/25 rule for consistent engagement → What she regrets about her early LinkedIn outreach → How she blends SEO, AI, and social to scale brand reach → Why commenting > posting when you’re just starting out → How her donut-vaccine poll backfired during COVID → The underrated ROI of silent lurkers and profile views → Why she’s done chasing impressions—and focused on outcomes
💬 Memorable Quotes:
→ “Most prospects are lurkers.” → “I batch content. I’m not creating one video a day—I can’t do that.” → “Don’t get caught up in likes and impressions. It’ll drive you crazy.” → “Show your personality. Make yourself look like you know what the hell you’re talking about.” → “People think I get loads of inbound leads… that’s not true.”
🔧 Tactical Takeaways You Can Apply Today:
✅ Use the 25/25/25 rule: 25 DMs, 25 comments, 25 connection requests per week ✅ Repurpose top-performing content before creating anything new ✅ Batch-create video content and stretch it across months and platforms ✅ Watch your profile views—they’re often better signals than likes ✅ Focus on warm touchpoints: voice notes, video DMs, and personalized outreach
🧰 People, Tools, and Resources Mentioned:
→ Mod Girl Marketing → Luminetics → Veed for video editing → Sales Navigator for comment targeting → Aware App for LinkedIn analytics → AI Profile Builder & Post Writer (launching soon on GoLumi)
Defining B2B Influence on LinkedIn with Nick Bennett
21 Apr 2025
00:49:37
Nick Bennett didn’t start posting on LinkedIn to become an influencer—he started because his boss offered a spiff. Fast forward five years, and he’s built a highly engaged audience, landed a book deal in his DMs, and co-founded a 7-figure go-to-market advisory… all without ever using a content calendar.
In this episode, Nick joins Brad Zomick to break down what it actually takes to build a LinkedIn presence that opens doors, drives revenue, and outlasts algorithm shifts. From posting with fat thumbs to getting paid by ZoomInfo and Google, Nick shares the raw, behind-the-scenes reality of going from lurker to LinkedIn leader—without selling your soul.
Whether you’re a founder, solo creator, or brand-side marketer, this one’s a blueprint for building something real on the internet’s most business-card-shaped platform.
📚 What You’ll Learn in This Episode:
→ Why Nick posted for six months without getting a single like—and why that was a good thing → The moment a cold LinkedIn DM turned into a book deal → How he built a business and a brand without “optimizing for engagement” → Why most B2B influencer campaigns fail before they start → What makes someone worth partnering with as a creator → Why Nick turned down one-off deals in favor of long-term collabs → His take on growth hacks, ghostwriting, and the cringe side of creator life → What he’d do differently if he had to start his LinkedIn journey today → How LinkedIn replaced his resume—and changed the trajectory of his career → Why creator-driven GTM is the future of B2B marketing
💬 Memorable Quotes:
→ “I haven’t used a resume in like five years. I’ve gotten jobs created for me.” → “I can write a post in five minutes. Half the time I don’t even proofread it.” → “If your brand’s whole strategy is one LinkedIn post, you don’t have a strategy.” → “There’s always going to be haters. But don’t let that stop you from showing up.” → “I’m not an influencer. I’m a creator with an engaged audience.”
🔧 Tactical Takeaways You Can Apply Today:
→ Post 2–3x a week about what you actually do—not what you think people want to hear → Treat comments and DMs as your most valuable engagement—not likes → Skip the pods and hacks—just be consistent, useful, and real → Track the ROI of your content by mapping it to pipeline, not vanity metrics → Focus on long-term relationships, not short-term brand deals → Post like a person, not a marketer—your imperfections are your differentiator → Use LinkedIn as a strategic channel—not just a soapbox → Build a presence before you need it—your future self will thank you
🧰 People, Tools, and Resources Mentioned:
→ B2B Influencer Marketing (Nick’s book, published by Kogan Page) → TACK (Nick’s go-to-market consultancy) → ZoomInfo, Google Cloud, Common Room (brands Nick has partnered with) → AuthoredUp, Clay, Limelight (tools discussed for creator workflows)
From Tech Geek in the Shadows to LinkedIn Powerhouse with Alina Vandenberghe
14 Apr 2025
00:41:49
Alina Vandenberghe didn’t set out to build a LinkedIn presence. She was a technical founder, a product builder, and (in her own words) “the geek with no friends.” But today, she’s one of the most recognizable and unfiltered founder voices on the platform—and her content has helped grow Chili Piper into a category-defining company.
In this episode, Alina joins host Brad Zomick to unpack the emotional, messy, and surprisingly strategic reality of building a personal brand on LinkedIn. From posting through grief during the Ukraine war to tracking revenue tied directly to her posts, Alina shares how honesty—not optimization—became her growth engine.
Whether you’re a founder afraid to show up online or a marketing leader trying to get your execs to post, this episode is your blueprint for cutting through the noise with content that actually connects.
📚 What You’ll Learn in This Episode:
How a global crisis launched Alina’s LinkedIn journey overnight
Why “writing to your past self” is the ultimate content strategy
The surprising ROI of being raw, emotional, and imperfect online
Why she rejects batching, ghostwriting, and over-polished content
How she built a demand gen flywheel through founder-led content
What happened when her political posts sparked internal pushback
The moment LinkedIn stopped being scary—and started feeling like home
How she connects engagement data to open pipeline in Salesforce
Why she only spends 30 minutes a day on the platform
The reason she believes silence can be more damaging than posting
💬 Memorable Quotes:
“I post to learn. Not to teach. Not to perform. To learn with my audience.”
“My team tracked it—49% of open opportunities had someone who engaged with my LinkedIn.”
“I felt guilty when I stayed silent. If I only post about wins, I’m doing my audience an injustice.”
“It started with rage. I didn’t care if it was strategic. I needed to be useful.”
“If I don’t post what’s alive inside of me, I lose my edge. That’s what makes me, me.”
🔧 Tactical Takeaways You Can Apply Today:
✅ Start posting before you feel ready—your fear fades after your first few reps ✅ Don’t plan to go viral. Post what’s emotionally real right now ✅ Write to a past version of yourself—it keeps your voice focused and human ✅ Track who’s engaging with your posts—and map it to pipeline ✅ Don’t worry about perfection. Imperfect posts often perform better ✅ Post even when it feels raw, controversial, or unpolished ✅ Limit your LinkedIn time to 30 minutes/day to stay consistent ✅ Use comment sections to deepen relationships and create community ✅ Own your voice—even if people inside your company disagree with it ✅ See LinkedIn as an emotional outlet, not just a marketing tool
The Unlimited Potential of LinkedIn Commenting With Alex Boyd
07 Apr 2025
00:37:38
Alex Boyd is not just a LinkedIn power user—he's building tools to support the modern creator economy on the platform. In this episode, Alex joins Brad Zomick to unpack how he transitioned from sales to running an SEO agency to launching Aware, a tool that helps creators and brands scale their engagement by solving the broken comment experience on LinkedIn.
Alex doesn’t hold back. He shares unfiltered insights on why commenting outperforms posting, how to rebrand yourself in public, and the real systems behind consistent content creation. Whether you're a founder, executive, or creator—this episode is a blueprint for making LinkedIn your highest-ROI channel.
What You’ll Learn in This Episode:
Why LinkedIn comments are a bigger growth lever than posts
How to rebrand yourself by simply showing up differently
The inspiration and product-market fit behind launching Aware
Alex’s lightweight, repeatable content creation system
Why “half-baked ideas” outperform polished thought leadership
How LinkedIn drove millions in revenue and product direction
The philosophy behind participation > publishing
How custom GPT models and tools can scale your personal brand
Predictions on LinkedIn's future and the rise of creator infrastructure
Why treating LinkedIn like infrastructure—not media—is the winning mindset
Memorable Quotes:
“More of my profile’s appearances across LinkedIn are from my comments than from my posts.”
“You can just say, ‘Dear LinkedIn, I am something else now’—and if you say it for three months, it becomes true.”
“Most creators don’t have a content problem. They have a workflow problem.”
“People can learn a ton from half-baked ideas, works in progress, and learnings from failed experiments.”
“All functions of the business grew because of LinkedIn. I can’t be grateful enough for it.”
Tactical Takeaways You Can Apply Today:
Post about your evolving identity consistently to reposition your brand
Dedicate time daily to commenting on content your target audience sees
The Trolls and Tribulations of Going Mega Viral on LinkedIn with Becca Chambers
31 Mar 2025
00:44:13
In just over a year, Becca Chambers exploded from 4,000 to 60,000+ followers and became one of the most engaging creators on LinkedIn—with a viral post that pulled in over 17 million impressions in a single week. But her rise wasn’t just about luck or timing—it was about saying the things others wouldn’t, showing up vulnerably, and turning her neurodivergence into a creative asset.
In this episode, Becca opens up about what it really takes to grow fast on LinkedIn, how ADHD impacts her process, why masking is a survival tool, and how her viral moment wasn’t part of some grand strategy—but a two-second post that just hit a nerve.
📚 What You’ll Learn in This Episode:
How Becca grew from 4K to 60K+ followers in one year
The story behind her 17M-impression viral post
How ADHD and neurodivergence influence her content creation
What “masking” looks like in the professional world
Why being an introvert doesn't disqualify you from being visible
The exact moment she knew LinkedIn would change her career
Her raw, chaotic approach to ideation and posting
How to use storytelling to shape your professional narrative
Her advice to people afraid of being “cringe” on LinkedIn
Why personal brand matters more than ever in the AI era
💬 Memorable Quotes:
“People assume I’m an extrovert. I’m not. I’m just really good at pretending to be one.”
“All the stuff people feel when they start posting? I feel that too. I just do it anyway.”
“I didn’t have a content strategy. I had ADHD and opinions.”
“That viral post? It wasn’t even strategic. I just said the quiet part out loud.
“If you’re not telling your story, someone else is shaping it for you.”
🔧 Tactical Takeaways You Can Apply Today:
Use your discomfort as fuel—posting doesn’t feel natural for most people at first
Write posts to your past self—if it helped you, it will help others
Capture ideas the moment they come, even in the shower
Authenticity > perfection. Raw, real posts win attention
Don’t wait until you have it “figured out”—start posting and iterate
Say the quiet part out loud—unspoken truths resonate deeply
Use LinkedIn as a personal PR engine: it beats any keynote stage
Being vulnerable is not weakness; it’s your brand differentiator
Build your personal brand before you need it
Don’t confuse visibility with vanity—it’s a business tool
🧰 People, Tools, and Resources Mentioned:
Favicon (influencer ranking tool)
ADHD and masking in neurodivergent professionals
beccachambers.com / beccahasadhd.com
Schitt’s Creek GIFs, used frequently in her posts
LinkedIn content hooks and authenticity-first strategy
Zen and the Art of Audience-Led Growth on LinkedIn with Jared Robin
24 Mar 2025
00:48:34
Jared Robin, founder of RevGenius, turned LinkedIn into a launchpad for building a 50,000-member sales community and a seven-figure business. In this episode, Jared shares how he leveraged LinkedIn to create a thriving community, the real power of audience-building, and why traditional marketing is being replaced by community-led growth. He also gets candid about the personal challenges behind his success—including financial struggles, mental resilience, and the role of meditation in his journey.
What You’ll Learn in This Episode:
→ How Jared built RevGenius from scratch – Turning a LinkedIn network into a 50,000-person community. → The shift from unemployment to entrepreneurship – How getting laid off during COVID led to a major career pivot. → Why LinkedIn is a business growth engine, not just a content platform – The secret to audience-building and engagement. → How community-led growth is changing marketing – Why traditional B2B marketing is evolving. → The struggles behind the success – Jared’s challenges with financial uncertainty and how he overcame them. → The content strategy that drives engagement on LinkedIn – Why conversations matter more than posts. → How LinkedIn fueled RevGenius' business model – Sponsorships and revenue through strategic partnerships. → What’s next? – Jared’s new venture, Audience House, and his vision for audience-led growth.
Memorable Quotes:
→ “LinkedIn is not just a content platform; it’s an audience-building platform.” → “The best LinkedIn creators don’t just post content—they create conversations.” → “Community isn’t a side project; it’s the new marketing strategy.” → “Your personal brand isn’t about vanity—it’s about visibility and opportunity.” → “Forget the algorithm. If your content isn’t unignorable, it’s forgettable.”
Tactical Takeaways You Can Apply Today:
→ Engagement beats posting – Commenting on other people’s content is a faster growth hack than just posting. → Use LinkedIn for conversations, not broadcasting – Build relationships, not just impressions. → Create content based on real experiences – Talk to your past self, and you’ll resonate with others. → Treat LinkedIn like a two-way street – Responding and engaging is more powerful than passive posting. → Your personal brand is a long-term investment – Visibility compounds over time.
People, Tools, and Resources Mentioned:
RevGenius – Jared’s sales & marketing community
Audience House – Jared’s newsletter on audience-led growth
Chili Piper, ZoomInfo, Apollo, Sixth Sense – RevGenius sponsors
Meditation & mindfulness – Jared’s personal tool for resilience
Nailing Workstyle Video and Turning Viewers Into Superfans With Heike Young
17 Mar 2025
00:46:01
Heike Young went from behind-the-scenes content marketer to LinkedIn-famous video creator in just one year. In this episode, she shares how she built a personal brand on LinkedIn using comedy, storytelling, and video, all while working full-time at Microsoft. We dive into the evolution of LinkedIn content, why traditional B2B marketing is broken, and how humor can be a powerful engagement tool. Whether you're a marketer, founder, or LinkedIn creator, Heike’s insights will help you rethink your approach to personal branding.
What You’ll Learn in This Episode:
How Heike went from maternity leave to LinkedIn stardom in under a year
Why humor and storytelling outperform traditional corporate content
The step-by-step process behind Heike’s viral “LinkToks”
The reality of video vs. text post performance on LinkedIn
A simple framework for structuring high-performing LinkedIn videos
The role of personal branding in career growth and opportunities
Why most B2B content fails (and how to fix it)
Heike’s best advice for getting started on LinkedIn today
Memorable Quotes:
“Marketers love to dunk on marketing, and I’m just here to give them the content they need to feel seen.”
“LinkedIn is basically corporate open mic night—some people are crushing it, and some are bombing spectacularly.”
“If your B2B content sounds like it was written by a sentient press release, no one is reading it.”
“The secret to LinkedIn success? Just post like you’re texting your work bestie about the dumbest thing you saw in marketing this week.”
“I’m not selling software, I’m selling a shared sense of exhaustion.”
Tactical Takeaways You Can Apply Today:
Start posting, even if it’s imperfect—perfectionism kills momentum.
Use storytelling and humor to create content that feels human.
Keep videos short, structured, and engaging—grab attention in the first few seconds.
Don’t expect instant results—video on LinkedIn takes time to gain traction.
Engage with your audience in the comments—it’s where the real magic happens.
Treat LinkedIn like a conversation, not a corporate announcement board.
Keep iterating—your content will improve with time and feedback.
People, Tools, and Resources Mentioned:
CapCut (video editing tool)
Corporate Bro & Corporate Natalie (LinkedIn video creators)
Turning Existential Dread into Comedy, Community & Therapy with Blame it On Marketing
15 Jul 2025
00:49:55
Two fractional CMOs and hosts of the podcast Blame it on Marketing—Emma Davies and Ruta Sudmantaite—explain how their meme-heavy side-podcast became an unlimited content engine for LinkedIn, keeping them top-of-feed even when inspiration runs dry. Then they fire shots: in its “current form,” LinkedIn is flat-out “overrated” and bloated with gimmicks like ebook-bait and engagement pods.
They argue the platform is sliding into pay-to-play territory—boost-posts inflate reach, videos need ad spend to breathe, and small brands without budget get squeezed out. Their antidote? Founder-led voices, ruthless posting systems, and humor as a moat that “turns existential dread into viral therapy.” Listen in for the real playbook on beating the algorithm before it beats you.
What You’ll Learn
Systems Beat Inspiration – Emma’s two-posts-a-day cadence rides on automations that tag new followers, queue content, and keep the train on the tracks.
Pay-to-Play Is Here – Boosting posts does juice reach, but it also proves LinkedIn is inching toward Facebook-style ads dependency.
Humor as a Moat – Their best posts start as Monday-morning “existential dread” riffs and evolve into viral therapy sessions for B2B marketers.
Starter Playbook – New creators should “make a little plan… then commit for at least a month” before judging results.
Episode Breakdown
00:00 – Origin story & intro 07:00 – Podcast as LinkedIn tent-pole 13:00 – Building evergreen growth systems 17:40 – Where the comedy comes from 22:20 – Posting frequency myths & the power of comments 30:20 – Boost-post experiments & video reach woes 42:52 – Lightning round: “Overrated,” engagement-pods & API dreams 46:14 – One-month test rule for newbies 48:10 – What’s next for Blame It on Marketing (pod-swap season & live events)
Memorable Quotes
“LinkedIn in its current form? Overrated.”
“ ‘Comment beneath this post to get my ebook.’ Kill me.”
“Find a system, refine it, do it—then stack something else on top.”
“Videos have been massively deprioritized… you kinda have to pay to get your videos into the timeline.”
Adam Robinson didn’t just build a business—he built an audience that became a business advantage. As the founder of Retention.com and R!B2B, Adam used LinkedIn to carve out a unique voice in the crowded martech space. No content calendar. No ghostwriters. Just bold, polarizing posts and relentless consistency. In this episode, he joins Brad to break down how he grew demand from scratch using nothing but a founder-led content strategy.
Whether you're a founder looking to stand out, or a marketer tired of vanilla playbooks, this episode will reset how you think about personal branding, category creation, and audience-first growth.
Chapters 00:00 Intro 05:00 From Facebook ads to founder brand 06:30 Controversy as rocket fuel (cease-and-desist story) 09:00 Why LinkedIn beats Twitter for B2B 17:20 Finding content-market fit in three posts 24:20 Video and parasocial trust 27:40 The profile link that prints pipeline 28:40 Using AI as an editor, not a ghostwriter 40:15 Overrated / Underrated lightning round 42:20 Steal the architecture, not the words 44:49 AI Account Executive demo & wrap-up
What You’ll Learn in This Episode → Why founder content isn’t optional—it’s the growth engine → Finding content-market fit and what it looks like → Why polarizing content drives better engagement and business outcomes → The mindset shift from “posting” to “performing” → The importance of consistency, tone, and risk-taking in content → How Adam used LinkedIn to reposition his product and educate the market
Memorable Quotes → “The fastest way to create awareness is building a personal social media profile—not a company one.” → “LinkedIn might not think they want you to leave, but that little ‘visit my website’ link drives 100 % of our traffic.” → “If your audience does their job on LinkedIn—and you are your audience—it’s almost impossible for the platform to be overrated.” → “When they send me that cease-and-desist, I'm like, this is the greatest PR opportunity of all time.” → “Look at every post of mine that cleared 1 000 likes, copy the architecture, and plug in your facts.”
Tactical Takeaways → Test until you hit “content-market fit. → Systemize ideas so writer’s block dies. → Embrace transparency and a controversy. → Use AI to sharpen, not to substitute. → Skip comment-gating gimmicks.
Follow Adam Robinson LinkedIn: https://www.linkedin.com/in/retentionadam/ Website: https://rb2b.com
Stay Connected. Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts! → Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick → Spectamur website: https://spectamur.com → LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous → Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com
Finding Your LinkedIn Mullet with Tas Bober
21 Jun 2025
00:49:10
What happens when a burned-out marketer starts posting on LinkedIn just to heal—and accidentally builds a thriving business, a bold personal brand, and a cult-following in B2B SaaS?
In this episode, Brad sits down with Tas Bober, founder of Scroll Lab and co-host of the Notorious B2B podcast, to unpack how she went from “sporadic poster” to one of the most recognizable (and hilarious) voices on the feed. Tas opens up about her career pivots, her experiments in edutainment, and why you don’t need a niche to get started—you just need something to say.
From parenting metaphors to landing page rants to the “LinkedIn mullet,” this one is full of tactical gold and permission to show up as your full, unhinged self online.
What You’ll Learn in This Episode:
How burnout became the catalyst for Tas’s content
Why being “unhinged” made her more magnetic on LinkedIn
The philosophy behind her “LinkedIn mullet” strategy
How she built a client base with zero outbound or sales calls
Why amplifying others was her #1 growth strategy
The role of memes, chaos, and screenshots in standing out
How to use content as healing and filtering
Her take on boundaries, async work, and redefining success
Memorable Quotes:
“I use LinkedIn like a journal that talks back.”
“Burnout made me unhinged—and unhinged made me magnetic.”
“The content that flops is the polished, overworked stuff.”
“People don’t remember what you posted six months ago.”
“I call it the LinkedIn mullet—business up front, party in the comments.”
LinkedIn as an Outbound Sales Weapon with Neal Goyal
16 Jun 2025
00:50:01
Neal Goyal didn’t have a LinkedIn strategy. He had a quota and a deadline, and an intuition that content could work better than cold outreach. What started as a personal experiment quickly turned into a top-of-funnel engine that helped him scale Tapcart’s pipeline, close enterprise deals, and become one of the most trusted voices in e-commerce.
In this episode, Neal unpacks the mindset, tactics, and daily discipline behind founder-led selling and rep-led content. He shares how commenting became his most valuable sales motion, why LinkedIn outperforms cold email, and how he built a playbook any marketer or seller can steal—without sounding like one.
If you're a founder, GTM leader, or rep trying to cut through the noise and build demand on LinkedIn, this episode is your blueprint.
What You’ll Learn in This Episode:
How Neal built a LinkedIn-led outbound engine from scratch
The strategy behind “comment-first” relationship building
How sales can become the public face of a company (even if it’s unofficial)
How to convert credibility into revenue without being cringe
Why LinkedIn is still wildly underused for pipeline generation
Memorable Quotes:
“I don’t know a world of warm leads. Everything I’ve built came from outbound—and LinkedIn made it easier.”
“When I finally narrowed down my ICP to just Shopify brands, everything started working. One audience. One message.”
“Every comment is a deposit in a relationship account.”
“I wasn’t told to be the face of the company. No one else was doing it.”
“I spend 60–90 minutes a day commenting on posts—not to get seen, but to build trust before I ever ask for a call.”
“Nobody remembers who liked the post. Everyone remembers who left a thoughtful comment.”
Tactical Takeaways:
Post for your ICP, not the algorithm
Build relationships in comments before asking for connections
Niche down your Audience, and write just for them
Make yourself visible, even if no one tells you to
You don’t need any fancy tools to win on Linkedin
Use LinkedIn as a primary outbound channel—not an afterthought
Liam Darmody didn’t start out as a marketer or salesperson. He worked behind the scenes in operations, but built a LinkedIn presence so human, so consistent, and so real, that it changed his entire career. From writing posts during paternity leave to becoming one of the platform’s most trusted personal branding voices, Liam’s story is proof that showing up as yourself—daily—actually works.
In this episode, Liam joins Brad to unpack what it really takes to build a sustainable presence on LinkedIn. They talk about comment strategy, the trap of content comparison, the difference between creating for impact vs. engagement, and why your network is a long game—not a growth hack.
Whether you’re starting from zero or stuck at a plateau, Liam’s insights will help you rethink how you show up online (and what you’re doing it for in the first place).
What You’ll Learn in This Episode: → Why you don’t need to be a marketer to build a powerful brand → Why LinkedIn is a commenting game → What changed when he stopped optimizing and just started posting → The biggest myth about audience size and visibility → How to know if your brand is working (even when no one clicks like) → The real ROI of consistency over hacks and batching → How to balance business goals with being a real human → Why your mindset is the actual unlock
Memorable Quotes: → “I’ve been depositing into this account for five years—that’s why I can post with confidence now.” → “Your resume tells people what you’ve done. LinkedIn shows them who you are.” → “There’s no point gaming the algorithm if your content doesn’t reflect you.” → “I see all the LinkedIn bros, and sometimes I just have to unfollow for my own sanity.” → “Commenting is the gateway drug to posting. It’s where your brand begins.”
Tactical Takeaways: → Build a commenting habit—start conversations before you try to grow followers → Ignore the ‘best time to post’ rules—consistency beats timing → Use content as a journal, not a funnel → Don’t chase virality—show up for your people, even if they never like a post → Tailor your frequency to your stamina (not someone else’s playbook) → Stop comparing yourself to creators in pods or playing a different game → Treat LinkedIn like a professional conference—not a content platform
People, Tools, and Resources Mentioned: → Sales Navigator → LinkedIn Creator Accelerator → Justin Welsh → Finn McKenty → Adam Robinson → Taplio (referenced in discussion around content tools)
Viral by Accident, Authentic on Purpose with Brianna Doe
26 May 2025
00:45:31
Brianna Doe didn’t grow on LinkedIn by teaching marketing tips or showing off her agency wins. She went viral on her very first post by doing something most people avoid—being honest. Since then, she’s built a multi-million dollar agency, 100+ client roster, and powerful personal brand without ever chasing likes or bending to the algorithm.
In this episode, Brianna joins Brad to unpack how vulnerability, consistency (on her own terms), and showing up as herself led to speaking gigs, client referrals, and career-defining visibility. She shares how she thinks about content as a Black woman in a mostly white creator landscape, why she spends more time commenting than posting, and how she runs an entire content engine from dog walks and voice notes.
If you want to be a founder, marketer, or creator trying to grow presence without burning out or faking it, this episode is for you.
What You’ll Learn in This Episode: → How Brianna’s very first LinkedIn post went viral
→ The accidental strategy that launched her creator journey
→ Why treating LinkedIn like a professional journal works
→ How B2C marketers bring an edge to B2B storytelling
→ The invisible advantage of being underrepresented on LinkedIn
→ Why she rarely talks about her own agency (and how that works in her favor)
→ Dealing with imposter syndrome and visibility as an introvert
→ The real reason marketers need personal brands today
→ Building a company without a sales team—just trust and content
Memorable Quotes: → “That first post went viral. I was horrified.”
→ “I didn’t start with a strategy. I just wanted to process my career publicly.”
→ “There weren’t that many Black women posting on LinkedIn. That made it powerful.”
→ “It’s easy to look polished on LinkedIn. It’s harder to put yourself out there and be vulnerable.”
→ “I don’t talk about Verbatim much—I just let the work speak for itself.”
→ “People probably assume I’m extroverted because I’m visible on LinkedIn—but I’m deeply introverted.”
Tactical Takeaways: → Post when it feels real, not when it fits the algorithm → Use voice notes on walks to spark post ideas → Comment more than you post to build faster visibility → Don’t write what you “should,” write what’s actually true for you → Let your content create trust, even if it’s not about your business → Be seen to make space—for yourself and others
People, Tools, and Resources Mentioned: → Verbatim (Brianna’s agency) → ChatGPT (referenced, but not relied on) → Brianna’s upcoming book (teased in the episode)
The No-Gimmick Playbook for LinkedIn Growth & B2B Marketing Mastery with Gaetano DiNardi
19 May 2025
00:56:36
Gaetano DiNardi didn’t go all in on LinkedIn with a 7-day posting strategy, a ghostwriter, or growth hacks. He took the opposite approach—posting twice a week, saying exactly what he thinks, and letting his track record speak louder than any thread formula ever could.
From scaling Sales Hacker and Nextiva to building a high-leverage consulting business off referrals alone, Gaetano has quietly grown one of the most respected voices in B2B marketing. He’s built a powerful network, driven client work without a website for years, and built a brand by being honest, sharp, and (when necessary) controversial.
In this episode, Gaetano joins Brad to unpack why he never chased virality, how comment sections create clients, and why your follower count doesn’t matter if the right people aren't watching.
If you want to grow a presence that attracts opportunity—and still sleep at night—this episode is your playbook.
What You’ll Learn in This Episode: → Why Gaetano never used pods, templates, or scheduling hacks → How he built a strong network of 1st degree connections through content collaborations → The pros and cons of being “too visible” inside a company → How he filters his LinkedIn connections to stay relevant → The hidden power of comments → Why brand search may become the SEO unlock in an AI world → The reason he finally launched a website after 4 years of consulting → Why posting to the right 500 people beats reaching 50,000 strangers
Memorable Quotes:
“You can’t capture demand for something that doesn’t exist.”
“I didn’t have a goal. I just wanted to bring visibility to what we were doing at Sales Hacker.”
“I’ve never gotten a single client through SEO. Every one of them came from LinkedIn or a referral.”
“If you're faking your way through content, people will feel it. Just post what you actually think.”
“The ROI of LinkedIn is insane. It’s the best thing I ever did for my career.”
“Everybody wants to copy Chris Walker. But the truth is, you can’t copy.”
Tactical Takeaways: → Don’t overthink posting—just start and get reps in → Repurpose long-form content into LinkedIn posts weekly → Avoid gimmicks and comment bait if you want real credibility → Track engagement by referrals, DMs, and intros—not just likes → Prune your first-degree network to increase signal over noise → Use LinkedIn to build leverage, not just to grow a following
How Kathleen Booth Wins on LinkedIn with Data, POV, and Heart
12 May 2025
00:46:08
Kathleen Booth, the CMO of Pavillion, didn’t become one of LinkedIn’s top B2B voices by chasing attention, she earned it by showing up every single day. What started as a year-long experiment turned into speaking gigs, job offers, and eventually a seat in LinkedIn’s official Creator Program. And she did it without pods, hacks, or engagement bait—just honest content, a clear point of view, and relentless consistency.
If you’re a founder, marketer, or exec looking to build long-term credibility without compromising your integrity, this episode is your blueprint.
What You’ll Learn in This Episode: → Why Kathleen started posting daily out of sheer defiance—not strategy → How her LinkedIn presence led directly to job offers, clients, and consulting gigs → The exact workflow she uses to go from voice note to published post → Why she hit a posting slump—and what helped her break out of it → How to evolve your content as your role shifts from doer to leader → Why she doesn’t chase virality—but still gets 500+ comment posts → The underrated power of engaging like a human, not a brand → How LinkedIn changed her career (and could change yours too)
Memorable Quotes: → “I wasn’t selling a course. I wasn’t trying to build up my resume. I just didn’t want the guys to have all the fun.” → “I’m just using ChatGPT to help me write a LinkedIn post. I don’t think I’m out there killing literature.” → “There were times when I had a CEO say to me, ‘I’m hiring you because of your LinkedIn presence.’” → “It felt weird to post about wins that weren’t mine anymore… that was a shift I had to navigate.” → “The content that lands? It usually starts with: ‘If I’m feeling this, then other people must be too.’” → “Your edge in an AI-saturated world is original data, a unique POV, and real human connection.”
Tactical Takeaways: → Commit to consistent posting—even if you don’t know the end goal → Use Otter + ChatGPT to speed up creation without losing your voice → Evolve your voice as your role evolves (from “doing” to “observing”) → Don’t rely on engagement pods or hacks—build real trust → Measure impact in opportunities, not likes → Show up for the people who need to see someone like you doing it
People, Tools, and Resources Mentioned: → LinkedIn B2B Creator Program → Otter.ai → ChatGPT → Marketing AI Institute