Host: Julie Williams, MSc – Executive Coach and Founder of Lighting Fires
Guests: Joe & Charlie Jones – Co-Founders of Refreshing, a financial recruitment consultancy based in London
Episode Overview:
In this episode of The Lighting Fires Podcast, Supported by Henley Business School, Executive Coach Julie Williams speaks with Joe and Charlie Jones, brothers and co-founders of the financial recruitment company Refreshing, about how coaching helped them transform their business, rebuild clarity, and rediscover their purpose.
They share insights about shifting their leadership model, rebranding their business, and massively reducing overheads without losing momentum. With humour, honesty, and real-life examples, they reflect on the power of creating space for strategic thinking and making bold decisions which align with who they really are.
Key Topics in This Episode:
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How coaching helped clarify business identity and direction
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The decision to rebrand as Refreshing and what it represents
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Moving from team management to a leaner, more focused business model
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The impact of reducing overheads and embracing efficiency
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Why being yourself is your best competitive advantage in business
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Creating time for reflection and strategic decision-making
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The value of honest, creative partnerships — especially between siblings
Coaching Insights & Quotes:
"Before coaching, we were just doing fine—but it was more confusing. Coaching gave us the clarity and confidence to restructure, rebrand, and move forward with purpose."
"If it gets quiet, that's when we go incredibly active. Coaching reminds us to always keep moving."
Julie's Top Coaching Tips from this Episode:
Resources & Tools Mentioned:
Connect with Julie Williams: