Explorez tous les épisodes du podcast The Leadership Locker
| Titre | Date | Durée | |
|---|---|---|---|
| YT Music Test | 09 Feb 2024 | 00:02:04 | |
Nothing to see here ... yet. Just testing some things | |||
| 200. Wrap-up of The Leadership Locker | 17 Nov 2021 | 00:08:00 | |
On this, the final episode of The Leadership Locker, Rich Cardona reflects on his journey and what the future will bring. But don’t worry, we will be launching our new show right here on this feed on very soon. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 191. How to Make Your BIG Idea Irresistible with Tamsen Webster | 27 Oct 2021 | 00:41:48 | |
“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask. Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible. ----- Personal Branding | Rich Cardona Media ----- Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster -----
----- How to connect with Tamsen: ----- Connect with Rich: ----- | |||
| 101. How to Prove Instead of Pitch | 08 Apr 2021 | 00:12:09 | |
| 100. How to Align Your Relationships and Your Business with Patrick Bet-David | 06 Apr 2021 | 00:43:54 | |
“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David
On this episode of The Leadership Locker, Valuetainment Founder and CEO Patrick Bet-David joins Rich to talk about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers. Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley.[2] In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.
Here is how to connect with Patrick: Connect with Rich: | |||
| 99. How to Treat Yourself Like an Employee | 01 Apr 2021 | 00:08:28 | |
| 98. How to Overcome Bad Life Decisions with Zach Babcock | 30 Mar 2021 | 00:46:59 | |
“My true purpose in life is becoming a master at mastery itself, and helping other people do the same.” – Zach Babcock On this episode of The Leadership Locker, podcast host and Alpha Podcasting Association CEO Zach Babcock joins Rich to talk about being an underdog and how to bounce back from adversity. Listen in as Rich and Zach discuss identity, mastery, and how to know if you have what it takes to be an entrepreneur. Zachary Babcock is the host of Underdog Empowerment: a podcast for underdog entrepreneurs who have a grandiose vision, all the odds stacked against them, and everyone counting them out. After spending over 5 years in prison, Zach now runs a 6-figure business helping other Underdogs start their very own podcasts.
Here is how to connect with Zach: Connect with Rich: | |||
| 97. How to Ignore the Future and Make Decisions in the Present | 25 Mar 2021 | 00:05:20 | |
| 96. How to Explode onto the Podcast Scene with Hala Taha | 23 Mar 2021 | 00:47:13 | |
“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level. Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning. 00:19 – Introduction 02:07 – Hala’s experience at Hot 97 05:36 – The value of working for free 06:44 – The Sorority of Hip Hop 10:32 – Changing your target audience 12:57 – The struggles of 2020 17:06 – Why not to start a podcast 19:10 – Why to start a podcast 20:38 – Patience and podcasting 23:33 – Promoting your podcast 28:51 – YouTube and podcasts 31:05 – In-app advertising strategies 33:21 – Media buys 34:41 – Asking for podcast reviews 35:13 – Podcasting apps 38:31 – Clubhouse 43:11 – Hala’s plans for the future 45:21 – How to follow Hala 46:15 – Rich’s closing remarks Here is how to connect with Hala: Clubhouse - @halataha Connect with Rich: | |||
| 95. How to Get People to Remember Your Content | 18 Mar 2021 | 00:06:46 | |
| 94. How to Evaluate Your Creative Content with Marion Abrams | 16 Mar 2021 | 00:45:03 | |
“You can give as much information and coaching by pointing out what works as you can by pointing out what doesn’t work.” – Marion Abrams On this episode of The Leadership Locker, podcast host and consultant Marion Abrams joins Rich to discuss how to evaluate and get the right vibe for you creative content. Listen in as Rich and Marion talk about how to choose which medium to tell your story, accountability and resistance, and the fine line between persuasion and manipulation. Marion also shares the story of how she went from behind the scenes to hosting her own show, and the lengths she went to get an interview with Richard Branson. Marion Abrams helps brands and organizations find their most compelling stories and tell them in the right places. She hosts the Grounded Content podcast, produces the Spartan Up! podcast, as well as coaching podcast hosts.
The War of Art by Stephen Pressfield Here is how to connect with Marion: Connect with Rich: | |||
| 93. How to Avoid Giving Away What You Sell | 11 Mar 2021 | 00:07:40 | |
| 92. How to Win on Instagram (Even in 2021) with Theresa DePasquale | 09 Mar 2021 | 00:44:39 | |
“It’s not how much attention can I get. It’s how much attention to I deserve to get.” – Theresa DePasquale On this episode of The Leadership Locker, Capture Social Group CEO Theresa DePasquale joins Rich to talk about how to stand out on Instagram. Listen in as Rich and Theresa discuss how to grow organically on Instagram, how to retain followers, and hot not to get burnt out creating social media. Theresa DePasquale began her career as an entrepreneurial fitness expert, owning multiple health clubs in the Tampa Bay Area before moving her business totally online. In December 2018 she started Capture Social Group to provide one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility. · 00:09 – Introduction · 05:02 – Theresa’s transition to become an online fitness coach · 06:45 – Standing out in a saturated industry · 08:48 – Theresa’s transition into online marketing · 14:47 – Masterminds · 17:04 – Finding the right balance between learning and launching your business · 19:18 – Capture Social Group · 20:56 – Growing organically on Instagram · 23:55 – Keeping up with all of Instagram’s features · 26:07 – How to retain followers · 28:26 – Staying on-brand · 30:36 – Business pages vs. personal pages · 31:19 – How not to get burnt out creating social media · 33:48 – Slice-of-life posts vs. brand posts · 38:32 – Call to Action and engagement · 41:15 – The quantity of your posts vs. the quality of your posts · 42:52 – Rich’s closing remarks 20 Steps to 10X Your Engagement Boss to Bikini by Theresa DePasquale Here’s how you can connect with Theresa:
Connect with Rich: | |||
| 190. The Struggle is Guaranteed | 25 Oct 2021 | 00:10:49 | |
On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 91. How to Avoid Resenting Your Clients | 04 Mar 2021 | 00:15:18 | |
| 90. How to Dress for Success When You Work From Home with Stephanie Gilstrap | 02 Mar 2021 | 00:38:13 | |
“Clothes are a way for us to be able to communicate who the hell we are, when that first impression is the most important.” – Stephanie Gilstrap On this episode of The Leadership Locker, Instructional Designer Stephanie Gilstrap joins Rich to discuss the importance of style for life in today’s work environment. Listen in as Rich and Stephanie talk about comfort vs. style, taking what you wear into consideration when choosing a career path, and how to use your wardrobe as a tool. Stephanie also shares some wardrobe tips for transitioning service members. Stephanie Gilstrap is an Instructional Designer at The University of Georgia and has over 12 years of experience in higher education, with roles in enrollment management and student success prior to joining UGA. She decided to pursue a career in instructional design after realizing the exponential impact that a well-designed course has on student success.
----- Stephanie’s Leadership Style Quiz Here’s how you can connect with Stephanie: Website: http://stephgilstrap.com/ Linkedin: https://www.linkedin.com/in/stephaniegilstrap85/ ----- Connect with Rich: | |||
| 89. Content Creation: If You Confuse You Lose | 25 Feb 2021 | 00:05:58 | |
On this episode of The Leadership Locker Rich goes solo to talk about the most commonly asked questions about personal branding from his LinkedIn audience. Rich gives key tips about keeping your social media posts geared toward the consumer base you want to attack. Connect with Rich: | |||
| 88. How to Brand and Attract the Right Customers with Keenya Kelly | 23 Feb 2021 | 00:36:51 | |
“Your brand really isn’t about you. It’s about designing something to attract a certain group of people to you so that they will buy from you.” – Keenya Kelly On this episode of the Leadership Locker, If You Brand It CEO Keenya Kelly joins Rich to discuss branding and why it’s so important to get it right. Listen is as Rich and Keenya talk about how to present your message, brand vibe, first impressions, and why it’s important to be specific with your branding. As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million-dollar brands. Buy Before You Quit Your Job by Keenya Kelly: https://www.keenyakelly.com/book/ 00:09 – Introduction 02:52 – Branding and first impressions 04:13 – Personal taste and personal branding 07:46 – The importance of color in branding 10:03 – Specificity in branding 15:15 – Target audience shift 17:37 – How to present your message 20:47 – The power of testimonials and affiliate programs 23:39 – Staying on-brand 25:34 – Brand vibe 28:59 – Keenya’s book, Before You Quit Your Job 34:57 – Rich’s closing thoughts Here’s how you can connect with Keenya: Website: https://www.keenyakelly.com/ TikTok: http://www.tiktok.com/@keenyakelly0 Pinterest: http://pinterest.com/keenyakelly/ Instagram: https://www.instagram.com/keenyakelly/ Twitter: https://twitter.com/keenyakelly Facebook: https://www.facebook.com/keenyakelly YouTube: http://youtube.com/keenyakelly
Connect with Rich: | |||
| 87. What You Should Charge When You’re Just Starting Out | 18 Feb 2021 | 00:09:11 | |
On this episode of The Leadership Locker, Rich goes solo to talk about the factors that go into deciding what to charge your clients, not undervaluing yourself, and how to avoid getting in your own way. Reinventing You by Dorie Clark https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135 Connect with Rich: | |||
| 86. How to Monetize Your Sales Skills with Nick Connor | 16 Feb 2021 | 00:39:11 | |
”Athletes and military people have a lot of doors opened strictly because they wore the uniform. And that’s not a bad thing to leverage that, but you can’t lead with that.“ – Nick Connor On this episode of The Leadership Locker sales coach and best-selling author Nick Connor joins Rich to talk about the intrapreneur mindset. Listen in as Rich and Nick discuss having a servant mentality, developing your personal brand, and Nick shares his personal story of how baseball has helped him in business. Nick Connor helps coaches and speakers overcome their irrational fears about speaking and selling to being magnetic communicators that naturally attract more prospects and clients in weeks. He is the author of the best-selling book BrandAbility. Click here to get a free digital version of BrandAbility: https://www.honorscoaching.com/brandability
Here’s how you can connect with Nick: Website: https://www.nickconnor.com Linkedin: https://www.linkedin.com/in/teamamp/ Instagram: https://www.instagram.com/nickconnor/ Connect with Rich: | |||
| 85. How to See Setbacks as Momentum | 11 Feb 2021 | 00:05:45 | |
On this episode of The Leadership Locker, Rich goes solo to briefly talk about how setbacks and mishaps shouldn’t be viewed as obstacles, but as learning tools to help you gain momentum and strive harder to reach your goals as an entrepreneur. ----- Connect with Rich: | |||
| 84. How to Train Your Mind for Threats and Challenges with Lauren Johnson | 09 Feb 2021 | 00:36:42 | |
“I would rather you be consistent than intense.” – Lauren Johnson On this episode of The Leadership Locker, Mental Performance Coach Lauren Johnson joins Rich to discuss mentally conditioning yourself for threats and challenges. Listen in as Lauren and Rich talk about mental toughness, threat mindset vs. challenge mindset, and the difference between risk and consequence. Lauren also shares her story of how a soccer injury led her to pursue sports psychology. Lauren trains professional athletes, military personnel and business professionals through national speaking engagements, educational training workshops and consulting. Lauren's practical, straight-forward advice and mental performance strategies helps individuals develop mental toughness so they can perform their best regardless of circumstance. 00:09 – Introduction 03:09 – Lauren’s journey to where she is now 08:04 – Expectation management and self-sabotage 12:42 – Bouncing back from success 16:46 - The Curious Case of Clayton Kershaw 20:11 – Threat mindset vs. challenge mindset 24:14 - The difference between risk and consequence 26:15 – How top performers deal with challenges 29:09 – The power of visualization 34:03 – Closing remarks Here’s how you can connect with Lauren: Website: https://www.laurenjohnsonandco.com/ Linkedin: http://linkedin.com/in/laurenjohnsonn Instagram: https://www.instagram.com/laurennicolejohnson/ Twitter: https://twitter.com/_laurenjohnson_ YouTube: https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg
Connect with Rich: | |||
| 83. How to Listen to Yourself Like Your Life Depends on It with Michelle Mras | 04 Feb 2021 | 00:39:32 | |
”Fail often. Hit hard. But learn well.“ – Michelle Mras On this episode of The Leadership Locker, award-winning speaker and author Michelle Mras shares her incredible life story, and how she has turned tragedy into triumph. Listen in as Rich and Michelle talk about reinventing yourself, trusting your instincts, and the importance of gratitude. Michelle Mras is an award winning, internationally recognized inspirational speaker, published author, intuitive leader, wife, and mother who has been stirring audiences and individuals to action through her compelling message of self-discovery and living a life of intention. 00:09 – Introduction 02:30 – Why people do what they don’t want to do 04:52 – Recreating yourself and not letting your past define you 07:55 – Michelle’s incredible story of her traumatic brain injury 12:14 – Why it often takes tragedy for people to change their lives 15:18 – How to know that you’re on the wrong path 18:02 – Trusting your instincts 20:34 – How Michelle used her injury to transform herself 28:19 – Michelle’s battle with cancer 31:20 - The importance of gratitude 36:20 – Closing remarks Here’s how you can connect with Michelle: Website: https://michellemras.com/ Linkedin: https://www.linkedin.com/in/michellemras Instagram: https://www.instagram.com/michellemras/ Twitter: https://twitter.com/mrasmichelle?lang=en YouTube: https://www.youtube.com/channel/UCQ36Z_Q3BViC5VsIiglLAQA
Connect with Rich: | |||
| 82. It’s Embarrassing Not to Work Hard | 02 Feb 2021 | 00:09:24 | |
“On any given day there’s a number of things that I hate doing, but the sum of everything I’m doing is what I love.” – Rich Cardona One this episode of The Leadership Locker, Rich talks about hard work, distraction, settling, activity vs. action, and doing things you hate to accomplish what you love. Connect with Rich: | |||
| 189. No Asks for a Year | 22 Oct 2021 | 00:11:17 | |
On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year. ----- The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 81. How Poverty Became My Business School with JeVon “JT” McCormick | 28 Jan 2021 | 00:46:06 | |
“You only fail if you stop trying.” – JeVon “JT” McCormick On this episode of The Leadership Locker, President and CEO of Scribe Media JeVon “JT” McCormick talks ab out how his turbulent upbringing inspired him to pursue business. Listen in as Rich and JeVon discuss outrunning poverty, being black in corporate America, identity, and vulnerability. JeVon also shares some very personal stories about growing up the son of a pimp. JeVon McCormick is an American author, public speaker, and businessman. In 2016, author Tucker Max hired McCormick as CEO of Scribe Media, formerly known as Book in a Box, an Austin-based book writing and publishing company, after working together on McCormick's book, I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream. 00:08 - Intro 04:23 – Is a formal education overrated? 08:36 – JT’s turbulent upbringing and how it inspired him to pursue business 12:10 – How failure caused JT to reevaluate his character 17:16 – The power of authenticity 19:21 – Being black in corporate America 23:58 – “The Hustle is Real” 28:03 – Outrunning poverty 32:47 – Following through on your promises 35:31 – Identity and vulnerability 42:07 – Closing Here’s how you can connect with JeVon: Website: https://jevonmccormick.com/ Linkedin: https://www.linkedin.com/in/jtmccormick/ Twitter: https://twitter.com/realjtmccormick Facebook: https://www.facebook.com/scribejt YouTube: https://www.youtube.com/c/ScribeMediaCo
Connect with Rich: | |||
| 80. How to Become a Side Hustle Millionaire with Tony Whatley | 26 Jan 2021 | 00:47:58 | |
“Don’t look to fail, but you have to be willing to fail.” – Tony Whatley On this episode of The Leadership Locker, 365 Driven founder, best-selling author, and podcast host Tony Whatley gives his unique perspective on finding and building your side-hustle. Listen in as Rich and Tony discuss side-hustle culture, how to build authority, and the loneliness of entrepreneurship. Tony Whatley is an entrepreneur, business mentor, best-selling author, podcast host, and speaker. His mission is to positively impact the generational legacy of millions of people, by teaching them confidence and business principles. HIs best-selling book, Sidehustle Millionaire, teaches people how to start and scale their first business. He also hosts The 365 Driven Podcast.
Here’s how you can connect with Tony: Website: https://365driven.com/ Linkedin: https://www.linkedin.com/in/tonywhatley/ Instagram: https://www.instagram.com/365driven/ Twitter: https://www.facebook.com/groups/365driven/ Facebook: https://www.facebook.com/365driven YouTube: https://www.youtube.com/user/ynotdv8
Connect with Rich: | |||
| 79. Why You’re Always Building Your Personal Brand | 21 Jan 2021 | 00:12:58 | |
“Choose your medium, know your message, know yourself, and put it out there.” – Rich Cardona
On this episode of The Leadership Locker, Rich livestreams his thoughts on personal branding. Listen in as Rich talks about how to create your own personal brand, being true to yourself, and why you are always building your personal brand whether you like it or not.
----- Connect with Rich: | |||
| 78. Writing Copy That Has a Pulse with Camille Trent | 19 Jan 2021 | 00:38:39 | |
“You don’t have to be a lifestyle brand to write copy with a pulse.” – Camille Trent
On this episode of The Leadership Locker, MarketerHire managing editor Camille Trent talks about the do’s and don’ts of copywriting. Listen in as Rich and Camille discuss copywriting vs. content writing, using data to measure the effectiveness of your content, and why being a good writer doesn’t necessarily mean that you are a good copywriter. Camille Trent is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch. (00:09) – Introduction 02:29 – Camille tells us about herself 03:21 – In-house vs. ad agencies 08:16 – Copywriting vs. content writing 13:49 – How to start writing words that sell 18:24 – The do’s and don’ts of copywriting 22:37 – The different styles of copywriting 26:44 – Being a good writer doesn’t necessarily mean that you are a good copywriter 29:08 – Using data to measure the effectiveness of your content 32:37 – The value of comments vs. likes 35:58 – How to contact Camille 37:18 – Closing statements Here’s how you can connect with Camille: Website: https://marketerhire.com/ Linkedin: https://www.linkedin.com/in/camillehansentrent/ Twitter: https://twitter.com/camilletrent
Connect with Rich: | |||
| 77. How to Become an Authority in Your Space with Jeremy Knauff | 12 Jan 2021 | 00:49:32 | |
“I’m trying to explain these complex business topics at a level that a seven-year-old child understands it. And you really have to think about how you’re conveying that information. […] Teaching through creating content helps you to become better at what you’re doing.” – Jeremy Knauff
On this episode of The Leadership Locker, Spartan Media founder Jeremy Knauff talks about the power of expertise, and how creating content to share that expertise makes you better. Listen in as Rich and Jeremy discuss imposter syndrome, the pitfalls of paralysis by analysis, and why you just need to start publishing content and not worry about getting it perfect. Jeremy also shares the personal story of how a health scare changed his approach to doing business. Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He's also a proud father, husband, and US Marine Corps veteran. After 18 years in the digital marketing industry, he's learned a thing or two, and today, while still serving his clients, he's working to share his knowledge with the industry to help even more people. Here’s how you can connect with Jeremy: Website: https://spartanmedia.com/ Linkedin: https://www.linkedin.com/in/jeremyknauff/ Twitter: https://twitter.com/jeremyknauff Facebook: https://www.facebook.com/jlknauff/ ----- Connect with Rich: | |||
| 76. Why You Should Manage Like a Mother with Lee Cockerell | 05 Jan 2021 | 00:33:42 | |
“When in doubt, manage like a mother. Mother’s don’t care if you’re happy, they care if you’re successful. They have empathy and they have discipline, and they’ll use both on you.” – Lee Cockerell On this episode of The Leadership Locker, author and Chief Learning Officer of Cockerell Academy, Lee Cockerell talks about responsibility vs. ability in leadership. Listen in as Rich and Lee discuss how a fear of failure can lead to success, the value of subtlety in leadership, and why you should manage like a mother. Lee also tells us the incredible story of how he went from being a waiter at the Washington Hilton to Executive Vice President of Operations at Walt Disney World. Lee Cockerell is the retired Exec VP of Walt Disney World. Lee has held management positions with Hilton for 8 years, Marriott for 17 years, and the Walt Disney Company for 16 years. He is the author of four books: Creating Magic, The Customer Rules, Time Management Magic and Career Magic. He is a popular speaker and seminar presenter around the world on Leadership, Management, and Customer Service. Lee and his wife, Priscilla, live in Orlando Florida. Here’s how you can connect with Lee: Website: https://www.leecockerell.com/ Linkedin: https://www.linkedin.com/in/leecockerell/ Facebook: https://www.facebook.com/createmagic/ Twitter: https://twitter.com/leecockerell
Connect with Rich: | |||
| 75. Ownership and Overdelivering with Maya Grossman | 29 Dec 2020 | 00:38:36 | |
“It’s much better, in my opinion, to focus on one channel, master it or figure that it’s completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook’, you end up performing poorly on all of them.” – Maya Grossman
On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers’ needs, and having an owner’s mindset. Maya also touches on how her military service helped shape her into the high performer that she is today. Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable. ----- Here’s how you can connect with Maya: Website: https://www.mayagrossman.com/ Linkedin: https://www.linkedin.com/in/mayagrossman/ YouTube: https://www.youtube.com/c/mayagrossman Twitter: https://twitter.com/mayagrosmn?lang=en ----- Connect with Rich: | |||
| 74. You Can’t Buy a Network with Rob Rens | 15 Dec 2020 | 00:15:11 | |
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens talks with Rich about how to organically build your network. Recorded remotely from a firehouse that now functions as an Airbnb, Rob and Rich discuss how to scale your business, the power of conversation, how useful a college degree really is, and how baseball is a good analogy for small business. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. He is now a State Farm agent in Wilmington, NC.
Here’s how you can connect with Rob: Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/ Instagram: https://www.instagram.com/my_cape_fear_insurance/ Facebook: https://www.facebook.com/mycapefearinsurance/ Twitter: https://twitter.com/mycapefearins
Connect with Rich: | |||
| 73. Accountability is the Path to Vulnerability with Adam Posner | 10 Dec 2020 | 00:41:58 | |
“Once I was able to take accountability, that opened up the vulnerability door to say okay, let’s really talk about what I’m not good at, let’s talk about how to improve on that.” – Adam Posner
On this episode of The Leadership Locker, host of The POZcast and Managing Director of NHP Talent Group, Adam Posner talks about the importance of accountability and how it radically changed his life.. Listen as Adam and Rich discuss job searching, recruitment, LinkedIn headlines and the importance of betting on yourself. Adam also shares a personal story on the power of ownership.
Adam Posner is the Founder and Managing Director at NHP Talent Group: A Talent Access Consultancy, specializing in recruitment strategy, talent process and operations for start-ups, agencies and brands, where they focus on experts within Marketing, Performance Media, Creative, Product and Content Creation. His podcast ThePOZcast showcases experts to help people harness their inner tenacity to drive their lives and careers forward.
Here’s how you can connect with Adam: Website: https://www.nhptalentgroup.com/ Linkedin: https://www.linkedin.com/in/adamjposner/ YouTube: https://www.youtube.com/thepozcast Twitter: https://twitter.com/adamjposner?lang=en Adam’s Podcast: https://thepozcast.com/
Connect with Rich: | |||
| 72. No More Traditional Marketing Campaigns with Rob Rens | 08 Dec 2020 | 00:15:03 | |
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens returns to discuss his approach to a traditional marketing campaign that fell flat. What he discovered was that a different approach would yield much better results. Listening to Rich and Rob to see what they uncover. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action. After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next. And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens.
Here’s how you can connect with Rob: Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/ Instagram: https://www.instagram.com/my_cape_fear_insurance/ Facebook: https://www.facebook.com/mycapefearinsurance/ Twitter: https://twitter.com/mycapefearins
Connect with Rich: | |||
| 188. How to Elevate Yourself as an Entrepreneur with Jake Kelfer | 20 Oct 2021 | 00:51:01 | |
“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake Kelfer On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive. Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews. ----- Personal Branding | Rich Cardona Media ----- Jake’s new book, The Elevated Entrepreneur -----
----- How to connect with Jake: ----- Connect with Rich: ----- | |||
| 71. You Struggle Too Much Because You Juggle Too Much with Rob Rens | 01 Dec 2020 | 00:11:42 | |
On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses balancing your workload. Listen as Rob and Rich discuss taking on way too much, delegation, and focusing on what’s important. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action. After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next. And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens. ----- Here’s how you can connect with Rob: Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/ Instagram: https://www.instagram.com/my_cape_fear_insurance/ Facebook: https://www.facebook.com/mycapefearinsurance/ Twitter: https://twitter.com/mycapefearins ----- Connect with Rich: | |||
| 70. The Art of Contemporary Communication with Rob Rens | 24 Nov 2020 | 00:17:48 | |
“Where you distribute your message, whether it’s print or video or just audio, that is just as important as what it is that you’re saying.” - Rob Rens On this episode of The Leadership Locker, State Farm agent and former Marine Rob Rens discusses contemporary communication. Listen as Rob and Rich discuss using a copywriter, knowing your wheelhouse, and the importance of being authentic on social media. Rob Rens is a former Marine that was deployed to Al Taqqadum, Iraq with Personnel Retrieval & Processing Detachment. His responsibilities included recovering the remains of Soldiers, Sailors, Airmen, Coasties or Marines that were killed in action. After returning home, his unit performed funeral services for those same service members that were killed overseas. As he conducted these, he noticed that none of the families ever expected it to be their loved one and yet, it was, and were left trying to figure out what to do next. And from that experience he realized that it’s impossible to completely eliminate risk from our lives. The most we can do is to manage it as much as possible. So, it is now his mission to protect as many people in his community from going through what they did which is to be completely unprepared for what to do next when “it'll never happen” happens. ----- Here’s how you can connect with Rob: Website: https://www.statefarm.com/agent/us/nc/wilmington/robert-rens-lhx6h99n6ak Linkedin: https://www.linkedin.com/in/rob-rens-aab104195/ Instagram: https://www.instagram.com/my_cape_fear_insurance/ Facebook: https://www.facebook.com/mycapefearinsurance/ Twitter: https://twitter.com/mycapefearins ----- Connect with Rich: | |||
| 69. How to Pool Resources and Mitigate Risk with Jocko Willink | 19 Nov 2020 | 00:39:11 | |
“We want to fail early, and we want to fail often. But more importantly, we want to fail small. So how do we fail small? It’s by not over-committing to things that we don’t fully understand.” – Jocko Willink
On this episode of The Leadership Locker, podcaster and Echelon Front CEO Jocko Willink discusses pooling resources and mitigating risk. Listen as Jocko and Rich discuss leadership, patience, and how to avoid blind spots in business. Jocko Willink is a retired U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the best-selling Way of the Warrior Kid children’s book series.
Here’s how you can connect with Jocko: Website: https://echelonfront.com/ Linkedin: https://www.linkedin.com/in/jocko-willink-260b289/ Instagram: https://www.instagram.com/jockowillink/ Facebook: https://www.facebook.com/jkowillink Twitter: https://twitter.com/jockowillink ----- Connect with Rich: | |||
| 68. Solve Your Business Problems by Executing, Not Buying with Rich and Eliza | 17 Nov 2020 | 00:14:49 | |
| 67. The Importance of Being Approachable in Business with Rich and Eliza | 12 Nov 2020 | 00:17:10 | |
| 66. Self-Publish or Get a Publisher with Eliza Delgado - Part 1 | 10 Nov 2020 | 00:16:42 | |
On this episode of The Leadership Locker, COO of Rich Cardona Media, Eliza Delgado discusses strategies to publish your book. Listen as Eliza and Rich talk about self-publishing, finding a publisher, and the common pitfalls of both.
- Amazon Self-Publishing: https://www.amazon.com/gp/seller-account/mm-summary-page.html?topic=200260520
- Hybrid Publishing:
- More Self-Publishing Resources: https://blog.publishdrive.com/the-ultimate-list-of-self-publishing-resources/
----- Connect with Rich: | |||
| 65. Words Mean Things with Rich and Eliza | 05 Nov 2020 | 00:12:34 | |
| 64. Why Selling Doesn’t Make You Salesy with Brad Lea | 29 Oct 2020 | 00:47:22 | |
“You can’t control other people’s thoughts and opinions so other people’s opinion of you shouldn’t be any of your business. You should just be authentically out there trying to help people, and don’t worry about what people assume or think.” – Brad Lea
On this episode of The Leadership Locker, Founder and CEO of LightSpeed VT Brad Lea discusses coaching courses and recurring revenue. Listen as Brad and Rich talk about social proof, price vs. cost, and building credibility.
Brad Lea is a leading authority on web-based training. Experienced and proven in sales and marketing, he is a seasoned professional with a strong base of sales management coming from 25 years in the Automotive Industry. As the Founder and CEO of LightSpeed VT, Brad has revolutionized the online training world. He has set the gold standard for how training is delivered, tracked and reported on ensuring maximum performance, accountability, retention and results. ----- Here’s how you can connect with Brad: Website: https://www.bradlea.com Linkedin: https://www.linkedin.com/in/bradlea/ Instagram: https://www.instagram.com/therealbradlea/ Facebook: https://www.facebook.com/TheRealBradLea/ YouTube: https://www.youtube.com/therealbradlea# Twitter: https://twitter.com/TheRealBradLea ----- Connect with Rich: | |||
| 63. Finding the Best Clients with Rich and Eliza | 27 Oct 2020 | 00:14:50 | |
| 62. How Hospitality is a Secret Weapon with Lisa Skye Hain | 22 Oct 2020 | 00:43:16 | |
“I wanted to create a space where people could make their primary focus themselves, their body, their well-being. Because if you focus on those things everything in your life, including your business, can thrive.” – Lisa Skye Hain On this episode of The Leadership Locker, Primary CEO and Co-Founder Lisa Skye Hain discusses the power of hospitality. Listen as Lisa and Rich talk about networking, female leadership, and finding the right people for your business. As a magnetic leader, poised public speaker, and master networker, Lisa Skye Hain has spent a lifetime amidst thriving small businesses. She managed two restaurants in Danny Meyer’s hospitality empire, worked on a top residential & commercial real estate sales team with The Corcoran Group, built one of the world’s largest and most prosperous Manhattan BNI (Business Network International) chapters, and served as WeWork’s founding Head of Community — overseeing operations for their first 275 offices. ----- Here’s how you can connect with Lisa: Website: http://www.liveprimary.com Linkedin: https://www.linkedin.com/in/lisaskyehain Instagram: https://www.instagram.com/lisaskeyhain Facebook: https://www.facebook.com/lisaskyehain Twitter: https://twitter.com/lisaskyehain ----- Connect with Rich: | |||
| 187. The Sunk Cost Fallacy | 18 Oct 2021 | 00:08:26 | |
On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it. ----- Personal Branding | Rich Cardona Media ----- Connect with Rich: ----- | |||
| 61. The Pressure to Be Authentic with Rich and Eliza | 20 Oct 2020 | 00:14:25 | |
| 60. How to Grow as an Influencer with Jessy Grossman | 15 Oct 2020 | 00:50:52 | |
“I personally haven’t been someone who waits for people to come to me. That’s gotten me very little in life. But by pursuing things that I want, very intentionally and mindfully, that’s the way to get them.” – Jessy Grossman On this episode of The Leadership Locker, Founder and President of WIIM: Women In Influencer Marketing, Jessy Grossman discusses growing as an influencer. Listen as Jessy and Rich talk about breaking into social media, storytelling, and understanding your audience. Jessy is an entertainment and media professional with over a decade of entertainment experience and a sharp, forward-thinking mindset. She represents digital talent as they work with digital content companies, advertisers, and brands to produce buzz worthy entertainment that engages audiences, drives monetization and accomplishes key goals/objectives on their behalf. ----- Here’s how you can connect with Jessy: Website: http://www.jessygrossman.com/ Linkedin: https://www.linkedin.com/in/jessygrossman/ Instagram: https://www.instagram.com/socialmediaagent/ Facebook: https://www.facebook.com/socialmediaagentnyc/ YouTube: https://www.youtube.com/channel/UCwWolqNRXno5gKFtmDOdEgw Twitter: https://twitter.com/jessygrossman ----- Connect with Rich: | |||
| 59. Video is Only Part of the Strategy with Rich and Eliza | 13 Oct 2020 | 00:20:42 | |