Explorez tous les épisodes du podcast The Law Firm Marketing Minute
| Titre | Date | Durée | |
|---|---|---|---|
| You Did a Great Job… So Why Didn't They Refer You? | 28 Apr 2026 | 00:01:38 | |
Did you like this episode? Dislike it? 🤝 Why don’t happy clients refer your law firm even after you did a great job? In this episode, the speakers break down a common gap in law firm marketing in 2026, explaining how lack of follow up, ongoing communication, and consistent content can cause even satisfied clients to forget your name, and why staying visible through email marketing, newsletters, and relationship building is essential to generating referrals. 📌 Key Takeaways:
🗓️ Get your AI Search Audit: | |||
| Intake Can Be Where Your Best Leads Disappear | 27 Apr 2026 | 00:02:24 | |
Did you like this episode? Dislike it? 🤔 Why can your law firm intake process be the reason your best leads never become clients? In this episode, the speakers break down how law firm marketing in 2026 doesn’t stop at generating leads, explaining how website usability, fast response times, and strong intake systems with follow up and automation all work together to convert prospects into clients, and why even small details can make or break your ability to sign new business. 📌 Key Takeaways:
🗓️ Get your AI Search Audit: | |||
| This Isn’t a Trend… It’s a Generational Shift for Law Firms | 14 Apr 2026 | 00:02:29 | |
Did you like this episode? Dislike it? 🤯 Is AI Search just another shiny object… or a generational shift for law firms? In this episode, Danny Decker and Dylan break down why AI Search in 2026 is not just another marketing trend, but one of the biggest shifts in law firm marketing alongside search engines and social media, and how small law firms can think about adapting their digital marketing strategy, client acquisition, and online visibility without getting distracted from core marketing fundamentals. 📌 Key Takeaways:
🗓️ Get your AI Search Audit: | |||
| What Magic Bullet Makes All of Your Marketing Work | 24 Nov 2025 | 00:02:05 | |
Did you like this episode? Dislike it? In this episode, Danny Decker breaks down one of the biggest misconceptions solo and small firm owners have about marketing: the belief that there’s a single, magical tactic that will instantly transform your results. Danny explains why this mindset keeps firms stuck — and outlines the three critical components every law firm needs to consistently generate leads, nurture prospects, and convert them into paying clients. If you’ve ever wondered why your marketing feels inconsistent or unpredictable, this conversation shines a light on what’s missing. 📌 Key Takeaways:
📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on | |||
| The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209 | 13 Nov 2017 | 00:04:21 | |
Did you like this episode? Dislike it? The end of the year brings holidays and Quarter 4, which can be a very stressful time. Danny encourages you on this episode to keep moving forward and stay focused on your goals for the year. Enjoy the holidays, but do your best to finish this year strong! The post The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209 appeared first on Spotlight Branding. | |||
| 5 Questions to Understand Your Market – LFMM 208 | 03 Nov 2017 | 00:05:52 | |
Did you like this episode? Dislike it? Click play to learn the 5 questions you should be asking to better understand your clientele. The key to making them want and need your services is by putting yourself in their shoes and understanding their motivations. The post 5 Questions to Understand Your Market – LFMM 208 appeared first on Spotlight Branding. | |||
| How to Generate More Repeat Business – LFMM 207 | 02 Nov 2017 | 00:05:53 | |
Did you like this episode? Dislike it? In this episode, Daniel gives you 4 ways you can stay top-of-mind with clients, so they’ll remember your name when the need arises to hire an attorney again. They’ll also be able to tell their friends about you when they have an opportunity to make a referral. The post How to Generate More Repeat Business – LFMM 207 appeared first on Spotlight Branding. | |||
| One Simple Way to Stand Out on Social Media – LFMM 206 | 26 Oct 2017 | 00:03:26 | |
Did you like this episode? Dislike it? It’s pretty simple, yet not commonly done on social media. On this episode of the Law Firm Marketing Minute, Daniel explains how to stand out from your competitors on the top social media platforms, all while staying top-of-mind with your followers. The post One Simple Way to Stand Out on Social Media – LFMM 206 appeared first on Spotlight Branding. | |||
| Why It’s Easy to Waste Money on SEO – LFMM 205 | 24 Oct 2017 | 00:06:57 | |
Did you like this episode? Dislike it? There is so much more to the internet than Search Engine Optimization. There are over 1.3 million lawyers in the United States, but there is only ONE spot at the top of page 1 on Google. Getting that number 1 spot, is nearly impossible. Even making Page 1 is going to cost you thousands of […] The post Why It’s Easy to Waste Money on SEO – LFMM 205 appeared first on Spotlight Branding. | |||
| Don’t Chase the Bright Shiny Objects! – LFMM 204 | 19 Oct 2017 | 00:06:39 | |
Did you like this episode? Dislike it? New is exciting. It’s why there’s a frenzy every time Apple announces a new product or Starbucks releases a new drink. But like the Apple Pencil and the Unicorn Frappuccino, they’re not always an improvement on what’s already out there. Don’t get caught up chasing the new, shiny marketing idea just because it’s the current […] The post Don’t Chase the Bright Shiny Objects! – LFMM 204 appeared first on Spotlight Branding. | |||
| Simplicity Wins – LFMM 203 | 17 Oct 2017 | 00:04:58 | |
Did you like this episode? Dislike it? There’s a saying that “The confused mind never buys” and when it comes to hiring an attorney, this is especially true. As a lawyer, you’ve spent years in school and you are extremely knowledgeable about your practice area. However, to potential clients, it can be a bit intimidating and overwhelming to hear all the legalese. […] The post Simplicity Wins – LFMM 203 appeared first on Spotlight Branding. | |||
| Where to Start With Your Internet Presence – LFMM 202 | 13 Oct 2017 | 00:07:42 | |
Did you like this episode? Dislike it? The internet is huge and there are a lot of different aspects involved in creating an effective internet foundation. In this episode, Daniel goes through the different channels you need for your law firm, and which ones you should begin with. The post Where to Start With Your Internet Presence – LFMM 202 appeared first on Spotlight Branding. | |||
| Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201 | 10 Oct 2017 | 00:06:07 | |
Did you like this episode? Dislike it? Referrals are one of the best sources of business, and you’ve definitely heard us talk about the power of client referrals. However, when someone is referred to you, they need to be impressed by what they see: a solid website, social media presence, consistent touch points, etc. Make sure when someone looks you up after […] The post Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201 appeared first on Spotlight Branding. | |||
| Write Your Website Content for Humans, Not SEO Robots – LFMM 200 | 05 Oct 2017 | 00:04:40 | |
Did you like this episode? Dislike it? On this episode of the Law Firm Marketing Minute, Danny explains why writing blog posts for robots doesn’t work; and why you should write to your real, human audience instead. Click below to listen to the full episode and see why this is so important. The post Write Your Website Content for Humans, Not SEO Robots – LFMM 200 appeared first on Spotlight Branding. | |||
| Are You Ready for the 2026 Shift in How Clients Search for Lawyers? | 21 Nov 2025 | 00:02:33 | |
Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a massive shift heading straight for solo and small law firms in 2026: consumers are turning away from traditional Google searches and increasingly relying on ChatGPT and other AI search platforms to find and hire attorneys. Danny shares real data from Spotlight Branding clients, explains why this shift is accelerating, and lays out exactly what firms must do to position themselves to be recommended by AI search engines. If you want your firm to stay ahead of this industry-wide change, this episode shows you where to focus now. 📌 Key Takeaways:
📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on | |||
| How to Tell When it’s Time for a New Website – LFMM 199 | 03 Oct 2017 | 00:07:15 | |
Did you like this episode? Dislike it? While you don’t need a new website every year or two, there are a couple key features that your website DEFINITELY needs to have. Daniel outlines some of the characteristics of a website that needs an upgrade in this episode of the Law Firm Marketing Minute. The post How to Tell When it’s Time for a New Website – LFMM 199 appeared first on Spotlight Branding. | |||
| Are You Perceived as an Expert? – LFMM 198 | 29 Sep 2017 | 00:05:31 | |
Did you like this episode? Dislike it? When a potential client thinks of your practice area, are you the first person that comes to mind? If a need arises for a person to hire an attorney in your field, do they remember your name above all your competitors’? If not, it’s ok. Listen to this episode of the Law Firm Marketing Minute […] The post Are You Perceived as an Expert? – LFMM 198 appeared first on Spotlight Branding. | |||
| “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197 | 26 Sep 2017 | 00:05:16 | |
Did you like this episode? Dislike it? There are a lot of things to consider when opening a law firm, and you want to make sure you spend your limited marketing resources on the things that will bring back the greatest ROI. In this episode, Daniel goes over the two main areas you should focus your marketing on when starting your own […] The post “I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197 appeared first on Spotlight Branding. | |||
| Don’t Get Obsessed With SEO – LFMM 196 | 21 Sep 2017 | 00:07:33 | |
Did you like this episode? Dislike it? It’s easy to be consumed with SEO when that’s all anyone seems to be talking about when it comes to marketing. But there are so many things that you NEED to have in place first. If your website isn’t up to par, the last thing you want to do is pay your life savings to […] The post Don’t Get Obsessed With SEO – LFMM 196 appeared first on Spotlight Branding. | |||
| Do I need a Mobile Website? – LFMM 195 | 19 Sep 2017 | 00:06:02 | |
Did you like this episode? Dislike it? Short answer: Yes. But it’s important to know why you need a mobile website, and even the risks your law firm may encounter by NOT having a mobile version. In this episode of the Law Firm Marketing Minute, Daniel explains all the reasons why having a mobile website isn’t just recommended, but vital. The post Do I need a Mobile Website? – LFMM 195 appeared first on Spotlight Branding. | |||
| “Why Should I Give Information Away for Free?” – LFMM 194 | 15 Sep 2017 | 00:07:12 | |
Did you like this episode? Dislike it? This is a valid question, and you’re probably wondering what benefit you get from giving away valuable information to your website visitors who haven’t become clients yet. On this episode, Danny explains why it’s smart to include some free information for visitors on your law firm website, and how it helps you in the long […] The post “Why Should I Give Information Away for Free?” – LFMM 194 appeared first on Spotlight Branding. | |||
| Your Fall Marketing Check-In – LFMM 193 | 12 Sep 2017 | 00:05:15 | |
Did you like this episode? Dislike it? We’re heading towards the home stretch of 2017. Are you on track to finish the year strong, or do you have a little catching up to do before we roll into 2018? If not, Danny has a special offer for the first TWO people to take action. Listen to this episode and find out how […] The post Your Fall Marketing Check-In – LFMM 193 appeared first on Spotlight Branding. | |||
| How to Get the Most Mileage Out of Your Blog Entries – LFMM 192 | 30 Aug 2017 | 00:07:48 | |
Did you like this episode? Dislike it? When you put your valuable time and effort into a blog post, you want to make sure it’s seen by as many people as possible. Click play to find out how you can get the most mileage out of all your blog entries and repurpose them to get even more use out of them. The post How to Get the Most Mileage Out of Your Blog Entries – LFMM 192 appeared first on Spotlight Branding. | |||
| How Often Should I Blog? – LFMM 191 | 28 Aug 2017 | 00:04:21 | |
Did you like this episode? Dislike it? Blogging shows credibility on your site, making you stand out as an expert before a potential client even contacts you for the first time. In this episode, Daniel explains how frequently you should add a blog post to your website. The post How Often Should I Blog? – LFMM 191 appeared first on Spotlight Branding. | |||
| The Single Best Way to Increase Referrals – LFMM 190 | 18 Aug 2017 | 00:06:54 | |
Did you like this episode? Dislike it? You could legitimately be the best lawyer around in your field, but if your past clients can’t remember your name when an opportunity for a referral arrises, you’re missing out on business. Listen to this episode of the Law Firm Marketing Minute to find out how to stay on the minds of your past clients […] The post The Single Best Way to Increase Referrals – LFMM 190 appeared first on Spotlight Branding. | |||
| This Digital Ad Campaign Gets the Phone to Ring! | 20 Nov 2025 | 00:01:12 | |
Did you like this episode? Dislike it? 📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically designed to make the phone ring today. From Google to Facebook, learn what platforms work, how much you need to spend, and why this strategy is key to serious law firm growth. 📌 Key Takeaways:
📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on | |||
| Why You Need a “Giveaway” on Your Website – LFMM 189 | 27 Jul 2017 | 00:06:26 | |
Did you like this episode? Dislike it? Spotlight Branding co-founder, Daniel Decker, explains why your law firm website needs a giveaway. It’s beneficial to you as an attorney, and to your potential clients who are getting valuable information and realizing your expertise in the field. The post Why You Need a “Giveaway” on Your Website – LFMM 189 appeared first on Spotlight Branding. | |||
| Five Tips for Social Media Marketing Success – LFMM 188 | 24 Jul 2017 | 00:07:49 | |
Did you like this episode? Dislike it? Daniel Decker has 5 tips to guide your law firm towards social media marketing success. Click play below to hear these valuable tips that will help you build a strong and effective social media presence. The post Five Tips for Social Media Marketing Success – LFMM 188 appeared first on Spotlight Branding. | |||
| How to Write an Effective Blog Post – LFMM 187 | 21 Jul 2017 | 00:07:19 | |
Did you like this episode? Dislike it? Daniel Decker gives some valuable tips for writing a blog post that does more than fill up your website’s blog page. Click below to listen, and learn how to establish credibility, provide value to potential clients, and get plenty of mileage out of each post. The post How to Write an Effective Blog Post – LFMM 187 appeared first on Spotlight Branding. | |||
| How to Build an Audience On Twitter – LFMM 186 | 14 Jul 2017 | 00:07:45 | |
Did you like this episode? Dislike it? Twitter has over 328 million active users at the last count. This social media platform is huge and has the potential to showcase your content to an entirely new realm of possible clients. Twitter is different that other social media channels that you may already be familiar with, so listen to Daniel explain some ways you can […] The post How to Build an Audience On Twitter – LFMM 186 appeared first on Spotlight Branding. | |||
| How to Look Like an Expert – LFMM 185 | 12 Jul 2017 | 00:07:48 | |
Did you like this episode? Dislike it? Spotlight co-founder, Daniel Decker, spills the secrets to looking like an expert in your practice area. When potential clients are looking up different attorneys on the internet, they aren’t going to choose the lawyer who lacks credentials and expertise. Listen here to find out how you can showcase your knowledge and look like the biggest […] The post How to Look Like an Expert – LFMM 185 appeared first on Spotlight Branding. | |||
| I Don’t Get Leads from My Website, What Should I Do? – LFMM 184 | 07 Jul 2017 | 00:07:36 | |
Did you like this episode? Dislike it? First, you have to understand your law firm website’s purpose. In this episode, Marc explains what your website’s goal should actually be, and how to get leads in simple, easy ways you probably haven’t even thought about! The post I Don’t Get Leads from My Website, What Should I Do? – LFMM 184 appeared first on Spotlight Branding. | |||
| Lawyers, Stop Competing on Price! – LFMM 183 | 05 Jul 2017 | 00:04:15 | |
Did you like this episode? Dislike it? Having the lowest prices may attract customers, but differentiating yourself from your competitors and elevating your services will attract more qualified leads. Don’t focus all your efforts on having the cheapest prices, prevent yourself from becoming a commodity. The post Lawyers, Stop Competing on Price! – LFMM 183 appeared first on Spotlight Branding. | |||
| What Your Email Newsletter Should Accomplish – LFMM 182 | 29 Jun 2017 | 00:04:24 | |
Did you like this episode? Dislike it? Your E – Newsletter shouldn’t just be some copy that you throw together once a month that is destined for the recipient’s junk folder. This time on the Law Firm Marketing Minute, Danny explains what your Email Newsletter should accomplish. The post What Your Email Newsletter Should Accomplish – LFMM 182 appeared first on Spotlight Branding. | |||
| “Should My Law Firm Use Instagram?” – LFMM 181 | 26 Jun 2017 | 00:06:16 | |
Did you like this episode? Dislike it? Short answer: Yes. But if you’re interested in learning what kind of content to post, ways to make posting easier and faster, plus some image ideas, click here to see what Danny has to say. The post “Should My Law Firm Use Instagram?” – LFMM 181 appeared first on Spotlight Branding. | |||
| If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180 | 21 Jun 2017 | 00:04:11 | |
Did you like this episode? Dislike it? We all know that it can hurt your website traffic, and your business, if you don’t have a mobile-friendly website. Half of the prospective clients visiting your site are doing so on a mobile device. But there’s another reason you could be losing even more traffic: click play to find out. The post If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180 appeared first on Spotlight Branding. | |||
| How to Attract Your Dream Clients! It's Simple! | 19 Nov 2025 | 00:01:42 | |
Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm. 📌 Key Takeaways:
📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on | |||
| How to Capture “Lukewarm” Website Visitors – LFMM 179 | 19 Jun 2017 | 00:07:12 | |
Did you like this episode? Dislike it? Not everyone who visits your website will be in immediate need of an attorney. But when something happens to them, and they need to hire a lawyer, you want to be the first person that comes to their mind. To find out how to stay relevant to your “lukewarm” website visitors, click to listen to […] The post How to Capture “Lukewarm” Website Visitors – LFMM 179 appeared first on Spotlight Branding. | |||
| Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178 | 15 Jun 2017 | 00:05:13 | |
Did you like this episode? Dislike it? How can Starbucks charge $5 for a cup of coffee and Disney World charge double the price of any other amusement park? They’ve turned their product into an experience. Why not do the same with your law firm? The post Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178 appeared first on Spotlight Branding. | |||
| Write Your Website Content For Humans, Not SEO Robots – LFMM 177 | 13 Jun 2017 | 00:05:32 | |
Did you like this episode? Dislike it? Visitors to your website want to know that you can handle their case and help them during a very stressful situation. They don’t want to be distracted by random phrases all over your website that don’t fit in with your content. Why try to please the SEO robots and move up from the top of […] The post Write Your Website Content For Humans, Not SEO Robots – LFMM 177 appeared first on Spotlight Branding. | |||
| How to Improve Your Avvo Rating – LFMM 176 | 07 Jun 2017 | 00:05:43 | |
Did you like this episode? Dislike it? The vast majority of people do research online before choosing a lawyer, and the odds are your Avvo profile pops up on a Google search. You need to make sure you have a good rating, or it could be costing you clients. This week on the Law Firm Marketing Minute, Daniel has some tips, straight from […] The post How to Improve Your Avvo Rating – LFMM 176 appeared first on Spotlight Branding. | |||
| Build Trust – LFMM 175 | 05 Jun 2017 | 00:07:08 | |
Did you like this episode? Dislike it? When someone needs an attorney, odds are they are going through a stressful time. They want to know that they can trust the person they choose to handle their case. On this episode of the Law Firm Marketing Minute, Daniel gives you some great ways to establish that trust in your marketing. The post Build Trust – LFMM 175 appeared first on Spotlight Branding. | |||
| Who Are You Inviting? – LFMM 174 | 01 Jun 2017 | 00:07:27 | |
Did you like this episode? Dislike it? Are your marketing efforts inviting the wrong type of clients to your firm? Quantity can be good in some scenarios, but you should be looking to attract clients that can pay for your services and need assistance in your area of expertise. Click to listen to Daniel go over some marketing tips to attract the right type […] The post Who Are You Inviting? – LFMM 174 appeared first on Spotlight Branding. | |||
| Memorial Day Weekend – LFMM 173 | 30 May 2017 | 00:07:46 | |
Did you like this episode? Dislike it? Spotlight Branding co-founder, Daniel Decker, explains how you can take a long weekend without feeling guilty that work isn’t getting done. There are systems that you can put in place so that your business can run smoothly without you being in the office. Click to listen and find out more. The post Memorial Day Weekend – LFMM 173 appeared first on Spotlight Branding. | |||
| Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 | 25 May 2017 | 00:06:41 | |
Did you like this episode? Dislike it? We get this question a lot, and we want to assure you that you aren’t annoying your email list with your newsletter. Click play to hear Marc explain why an email newsletter is worth it, and is way more valuable than annoying. The post Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172 appeared first on Spotlight Branding. | |||
| What Social Media Accounts Should a Law Firm Have? – LFMM 171 | 22 May 2017 | 00:05:41 | |
Did you like this episode? Dislike it? Click here to listen to Marc go over the social media channels that are most effective for small law firms. The key here isn’t that you’re not going to find clients on social media, but when they’re in need of a lawyer, that’s where they’ll find YOU. The post What Social Media Accounts Should a Law Firm Have? – LFMM 171 appeared first on Spotlight Branding. | |||
| How Important is it that I SEO My Law Firm Website? – LFMM 170 | 18 May 2017 | 00:06:10 | |
Did you like this episode? Dislike it? Spoiler Alert: It’s not as important as you may think. Companies that offer a “one stop shop” package that includes SEO are probably not moving your Google ranking up the list, unless you’re spending hundreds of dollars on SEO specifically. Don’t get caught up in adding keywords awkwardly on each page of your website, click […] The post How Important is it that I SEO My Law Firm Website? – LFMM 170 appeared first on Spotlight Branding. | |||
| How to Build Winning Teams | 18 Nov 2025 | 00:02:29 | |
Did you like this episode? Dislike it? 💡 Most law firm owners think their vision is clear—until they realize their team isn’t bought in. In this powerful conversation, Steph Tuss breaks down the real reason most visions fall flat and how to turn them into something your team can feel, believe in, and help build. If your employees seem checked out or just "doing their jobs," this episode is your wake-up call. 📌 Key Takeaways:
📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on | |||
| How to Reach More People With Your Email Newsletter – LFMM 169 | 16 May 2017 | 00:07:54 | |
Did you like this episode? Dislike it? Do you want to get more out of your email newsletter? If you’re already putting in the work to create and send it out, why not make sure it’s reaching as many people as possible? This week on the Law Firm Marketing Minute, Daniel divulges some new ways to expand the reach of your newsletter. The post How to Reach More People With Your Email Newsletter – LFMM 169 appeared first on Spotlight Branding. | |||
| What Are You Trying to Accomplish on Social Media? – LFMM 168 | 11 May 2017 | 00:07:55 | |
Did you like this episode? Dislike it? This week, Spotlight Branding co-founder, Daniel Decker, goes over social media. He dives into what you should (and shouldn’t!) be posting on social media as a business and explains how to give valuable content to your followers while keeping you at the top of their minds. Then, when the need arises for a lawyer, you’re […] The post What Are You Trying to Accomplish on Social Media? – LFMM 168 appeared first on Spotlight Branding. | |||