The Label Machine Podcast – Détails, épisodes et analyse

In today's episode of The Label Machine Podcast, Nick Sadler talks with Vasja Veber, CBDO and co-founder of Viberate, a leading analytics platform for musicians.

They discuss how artists and record labels can leverage data to make strategic decisions, benchmark performance, and understand their impact globally. Vasja shares insights on the evolution of data in the music industry, the importance of networking, and anecdotal experiences from managing renowned techno DJ UMEK.

Tune in to learn about Viberate's powerful tools for musicians and industry professionals alike.

00:00 Introduction to Today's Podcast

00:50 Meet Vasja Veber: Pioneer in Music Analytics

01:22 Vasja's Journey in the Music Industry

02:38 The Birth of Viberate

09:00 Challenges and Successes in Silicon Valley1

3:53 Understanding Viberate's Core Mission

16:07 How Artists and Labels Use Viberate

23:59 Understanding the Importance of Context in Data

24:57 Pitching Songs to Spotify Playlists

25:56 Trends and Patterns in Music Data

29:23 Success Stories and Artist Growth

34:07 Challenges for Non-Performing Artists

42:25 The Role of AI in Music Analytics

46:52 Final Thoughts and Contact Information

https://thelabelmachine.com/

Join Nick Sadler from The Label Machine in an engaging podcast with Brian Zisook, aka Z, the EVP of Global Operations and Head of Artist and Label Services at Audiomack. Discover why Audiomack is the top streaming platform in 17 countries and how it supports emerging artists. Learn strategies for spending $3,000 on a marketing campaign for new artists, the key steps to grow your fan base, and much more.

Highlights:

• Introduction to Brian Zisook: Brian's journey from a high school athlete to co-founding DJ Booth and eventually becoming a key figure at Audiomack.
• About Audiomack: An overview of Audiomack's mission, its focus on supporting independent artists, and how it became a leading streaming platform.
• Key Differences: How Audiomack stands out from competitors like SoundCloud by offering free tools and a human-curated experience.
• AI and Music: Discussion on the role of AI in music, Spotify's new payment threshold, and Audiomack's stance on AI-produced music.
• Marketing Tips: Detailed advice on how to effectively spend a $3,000 marketing budget to promote an emerging artist.
• Growing Fan Base: Strategies to expand your audience, including the importance of social media and releasing music strategically.
• Metadata Importance: The critical role of metadata in music distribution and discoverability.
• Future of Audiomack: Exciting new features and plans for Audiomack, including enhanced creator tools and a label services division.

Explore how Audiomack can help you succeed in the music industry.

On this episode Nick sits down with Peter Sinclair, a "growth-focused entrepreneur" who is the co-founder and CEO of beatBread, a start-up company helping independent artists secure funding as an alternative to traditional record label deals.

After graduating from Harvard Law School, Peter embarked on a business career journey that ultimately saw him become SVP of e-commerce at Universal Music Group. He co-founded beatBread in 2020 and steered it through a seed round that raised 34 million USD. His company has partnered with over a dozen of the world's largest distributors and beatBread's unique AI technology for automated advances has paved the way for artists and labels to obtain funding without relinquishing control over their music. 

Join us for an hour-long discussion on advances, record label deals, music royalties and much more.

On this episode Nick sits down with Andrew Batey, co-founder of music streams auditing and tracking company Beatdapp and professor at Trinity Western University. Batey is an experienced start-up founder who has raised over $50M for his start-ups and filed over 40 patents in seven different countries. He has been featured in publications such as Forbes, The Wall Street Journal and the New York Times and is a frequent guest speaker at conferences focused on venture capital, marketing and blockchain.

Join us for an hour-long discussion on digital music distribution, DSP's, streaming fraud, content auditing, music marketing tips and much more.

On this episode Nick sits down with Jenn D'Eugenio, Sales and Marketing Manager at Austin, Texas-based Gold Rush Vinyl and Founder of the non-profit Women in Vinyl. With a background in textile design for Fortune 500 companies, Jenn is now pursuing a music industry career where she can fully embrace her passion for vinyl as part of one of the only two woman-owned vinyl pressing plants in the US. Through her non-profit, Jenn is empowering women and minorities all over the world on how they get started in the music industry and how they can use vinyl records - a medium that has been quickly reemerging as of late - to stand out from the crowd and leave their mark on the music world.

Join us for about an hour-long discussion on vinyl pressing, physical distribution, consumer trends, music marketing and much more.

On this episode Nick sits down with Gabe Schillinger, one of the best-known music producers on the San Francisco Bay area and founder of Legion Beats and Midi Money. Gabe has worked with legendary artists such as Snoop Dogg, Kendrick Lamar and Too $hort throughout his production career. He has also started his own platform to educate music entrepreneurs on how to build and grow their business with an emphasis on effective marketing strategies.

Gabe Schillinger has shared the stage in numerous occasions with icons of the marketing industry such as Tony Robbins, Russell Branson and Frank Kern. Now he joins The Label Machine founder Nick Sadler in our podcast's twentieth episode for a no-nonsense discussion on marketing funnels, paid advertising, social media metrics, Web3 and NFT's in the future of music business - and much more!

On this episode Nick sits down with Bruno Guez, the founder of Revelator and former Director on the board of Merlin Network, the world's leading music rights agency. Bruno has been in the music industry since he started his own record label Quango Music Group in 1993, and his experiences running a record label - along with his own personal struggles - shaped new goals and ambitions for himself in the industry, particularly as a music tech entrepreneur. His dream of bettering the music industry through digital means led him to create Revelator, a platform that enables artists and labels to manage their copyrights, metadata and digital assets all in one place. Through a constantly evolving cloud-based system, Revelator provides greater transparency and celerity to digital asset distribution and royalties collection.

Join Nick and Bruno for over an hour's conversation on cloud-based automation, Web3, NFT's, smart contracts, digital asset management and much more!

On this episode Nick sits down with Benji Stein, artist manager and founder of PlaylistSupply, the foremost playlist search tool used by major and indie artists alike.

With a background in graphic design, Benji has built quite the portfolio working early in his career for music industry giants such as Roc Nation  and Red Light Management. He has gone on to develop PlaylistSupply as a way of helping independent artists build connections with curators on Spotify and promote their music in a fast, efficient and inexpensive way.

Join Nick and Benji for an hour-long discussion on Spotify playlists, outreaching, music promotion, artist management, social media for  musicians and much more.

On this episode Nick Sadler sits down with Isabella Bedoya, a former A&R of Sony Music and the founder of Fame Hackers, a platform designed to help independent artists grow their fan base and explore digital revenue streams.

Join us for a candid conversation regarding music entrepreneurship, digital marketing, release promotion, content creation, paid advertising and much more!

On this episode Nick sits down with Nimrod Azoulai, co-founder of music promotion platform MySphera. Nick and Nimrod discuss the modern challenges of promoting music, connecting with playlist curators and how MySphera functions as a bridge between artists and tastemakers all around the world.

Join us for an hour-long crash course on promotion, music marketing, EPK, releasing new music and much more.