The Korean Beauty Show Podcast – Détails, épisodes et analyse

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here 

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• Book a Consultation
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• Shop Jelly Ko 
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• Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY

1. Glass Skin Ads 
2. Brands Covertly Infiltrating Online Communities to Advertise Products 
3. Deceptive and Unfair Marketing Claims 
4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

See omnystudio.com/listener for privacy information.

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 

CONNECT WITH ME

• Book a Consultation 
• My Instagram
• Shop Kbeauty
• Shop Jelly Ko 
• Follow us on TikTok 
• Stay up to date with the latest K-Beauty
• Find Your Perfect K-Beauty Product Quiz

Access Full Show Notes for this Episode here

K-Beauty News Headlines

• Shinsegae Acquires AMUSE 
• What this means for the Shingsegae portfolio 
• How this acquisition is different from past brand acquisitions 
• What this tells us about global expansion plans among Korea’s top conglomerates 
• Update on What’s Going On at STYLE STORY and Jelly Ko 

Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

See omnystudio.com/listener for privacy information.

In 2024, many K-Beauty products have a cult following and for good reason – not only do they deliver fantastic results, they are beautifully packaged, contain stellar ingredients and are reasonably pricedBut some K-Beauty products also contain similar ingredients or perform similarly to more expensive skincare products. If you’re looking to save some money this year  (#costofliving crisis!) check out our list of Korean beauty product dupes and swaps for products that perform similarly to more expensive ones. 

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024

CONNECT WITH ME

• My Instagram

• Shop Kbeauty

• Shop Jelly Ko 

• Follow us on TikTok 

• Stay up to date with the latest K-Beauty

• Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 

• Best K-Beauty Skincare Dupes in 2024 for COSRX Snail Mucin Essence - Mixsoon Bean Essence
• Best K-Beauty Skincare Dupes in 2024 for Paula's Choice Niacinamide 10% - One Thing Niacinamide 10%
• Best K-Beauty Skincare Dupes in 2024 for Glow Recipe Watermelon Glow PHA+BHA Pore-Tight Toner- Axis-Y Daily Purifying Treatment Toner. 
• Best K-Beauty Skincare Dupes in 2024 for SKII Essence  - Secret Key Starting Treatment Essence
• Best K-Beauty Skincare Dupes in 2024 for Cerave - Illiyoon Ceramide Ato Cream 
• Best K-Beauty Skincare Dupes in 2024 for Caudalie Vino Perfect Cream - Beauty of Joseon Dynasty Cream 
• Best K-Beauty Skincare Dupes in 2024 for Topicals Faded Serum - I DEW CARE Bright Side Up Brightening Vitamin C Serum 

See omnystudio.com/listener for privacy information.

Lauren discusses Skin Botox, the latest treatment Korean celebs are obsessed with and why. Here's everything you need to know about it, how it's different from regular Botox and what results you can expect. 

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/skin-botox-treatment-korean-celebs-are-obsessed-with

 CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau 

Korea and Koreans are no stranger to Botox, with some estimates placing 42% of the female population aged between 21 to 55 as having had either Botox or fillers. However, it's one of the more recent uses of Botox that has people lining up at plastic surgery and dermatology clinics lately, and that is Skin Botox.  

• What Is Skin Botox? (스킨보톡스) 
• How Is Skin Botox Different From Regular Botox? 
• What Does It Do?
• How Is It Done?
• What Does It Cost?
• What Are the Side Effects?
• Who Does Skin Botox?
•  What Else Do You Need To Know About It?

See omnystudio.com/listener for privacy information.

Has Korea's obsession with a V-line face gone too far and does it even suit everyone?  Lauren shares her thoughts, and discusses the latest releases from Toswoong, along with answering a listener's question on pregnancy safe skincare products. 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau 

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/koreas-obsession-with-the-v-line-face

 Kbeauty News Headlines

• Korea's Obsession With the V-Line Face
• Cosmetic Exports for Small to Medium Enterprises Falls 

Question of the Week - Is Cherry Blossom Sleeping Mask Pregnancy Safe?

• Yes.
• Plus, what you need to know about cosmetics in pregnancy 

New Korean Beauty Products

• Tosowoong Bakuchiol Serum (30ml) 
• Tosowoong Hyaluronic Acid Aqua Ampoule (100ml)
• Tosowoong Acne Foam Cleansing (100ml)

Kbeauty Product Reviews

• 23 Years Old
• Jelly Ko Dewy Glaze Toner
• Jelly Ko Bubble Tea Steam Cream

Review of the Korean Beauty Show Podcast

• Hooked by Abby_J :-) on July 6, 2022
• "I binged the podcast when I discovered it and now it’s part of my routine to listen every Tuesday and Thursday morning. I have quite a collection of k-beauty products after listening! I now love looking after my skin and seeing how much more hydrated my skin is. Also enjoy other insights into Korea and k-drama tips. 😄"

See omnystudio.com/listener for privacy information.

On this episode, we're talking about the iconic Korean skincare store closing its doors forever and why it all came crashing down. Plus, what's going on with the rise of virtual influencers in Korea? Tune into the show for all this and more. 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau 

Kbeauty News headlines 

• The Iconic Korean Skincare Store Closing Its Doors 
• How to give yourself a Korean face massage
• What’s the Deal With the Rise of Virtual Influencers in Korea?

Question of the Week - What Is Your Favourite Serum for Calming Redness?

Products mentioned: 

• Jumiso Super Soothing Cica & Aloe Facial Serum
• AXIS-Y Dark Spot Correcting Glow Serum
• Innisfree Truecare Vitamin C 20 Ampoule 
• iUNIK Tea Tree Relief Serum 

 New Kbeauty releases 

• We've expanded our range of Laneige Lip Sleeping Masks including Grapefruit, Choco Mint and Apple Lime. 
• Check out Koelf's gorgeous Rose Petal Hand Masks if you're after a gift for someone special or if you'd like to treat your own hands to a mini day spa experience. 

New Kbeauty reviews 

• 23 Years Old Aqua Baobab Modeling Masks 
• APLB Collagen Propolis Eye Cream 
• Tosowoong Spot Whitening Vita Clinic Cream
• APLB Vitamin C Serum

Podcast Review of the Week 

The most up to the minute k-beauty podcast

• "It’s so difficult to find current news and information on what’s trending in k-beauty when you’re living in the west. If you’re a tired of hearing about snail mucin 🐌 Lauren’s podcasts, hosted directly from Seoul are super informative and completely up to speed with what’s actually going on in the k-beauty world at the moment."

Recommendation of the Week - Floods

• Korea has experienced some of the worst flooding in 80 years, in particular around Seoul and Gyeonggi this past week. 
• Take a look at the Korean Beauty Show Chat Facebook group for photos and an update on how it looks on the ground in Korea. 

See omnystudio.com/listener for privacy information.

One of our listeners asked for a list of Korean skincare swaps for Rhode Skin so tune in to today's episode of the Korean Beauty Show for the full list. While none of these are direct ingredient or formula swaps, they're great for that dewy, glazed skin look that Hailey Bieber is famous for and her skincare line aims to achieve.

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau 

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/skincare-swaps-for-rhode-skin

Peptide Glazing Fluid

Skincare Swaps:

1. d’Alba Piedmont White Truffle Intensive Ampoule, which features white truffle and caviar to hydrate and targets signs of aging. 
2. Jelly Ko Dewy Glaze Toner, a 2-in-1 that does the work of an essence and toner. The formula is bursting with glassy goodness from the very first step, starting with birch sap instead of water.

Peptide Lip Treatment

Skincare Swap:  One Thing's Moisturizing Lip Essence

Barrier Restore Cream

Skincare Swap: Bubble Tea Steam Cream 

Swap the whole Rhode Skincare Line for a single product 

Skincare Swap:  Jelly Ko Cherry Blossom Sleeping Mask. 

See omnystudio.com/listener for privacy information.

It's an uphill battle to fake a good night's sleep if you haven't actually had one but here are the top things I do the next morning. From Korean facial massage to improving circulation, here are some tips I know will help you feel and look better after a night with no sleep. Plus, I've got some good Korean skincare and makeup recommendations to reach for. 

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty

• Shop Kbeauty: www.stylestory.com.au

• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty

• Jelly Ko’s Instagram: www.instagram.com/jellyko_official

• Facebook: www.facebook.com/stylestory.au

• Website: www.thekoreanbeautyshow.com

• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup

• Pinterest: https://www.pinterest.com.au/stylestoryau

Access Today's Full Show Notes: https://stylestory.com.au/blogs/podcast/what-can-i-do-for-my-skin-if-i-didnt-get-any-sleep-last-night

Fake a Good Night's Sleep Tip 1: Korean Facial Massage 

Products mentioned: 

• ISNTree’s Watery Beauty Oil 

• Innisfree Aloe Revital Soothing Gel. 

How to Do a Lymphatic Massage 

Why do we look terrible when we’re tired?

Fake a Good Night's Sleep Tip 2: Increase Your Circulation 

Products Mentioned

• Heimish 

•  Benton

• Matcha Biome Hydrogel 

Fake a Good Night's Sleep Tip 3: Reduce Facial Puffiness

Fake a Good Night's Sleep Tip 4: Reach for the Aloe Vera 

Product Mentioned 

•  Innisfree Aloe Revital Soothing Gel. 

Fake a Good Night's Sleep Tip 5: Apply a Chilled Sheet Mask 

Product Mentioned:

• Benton Aloe Soothing Mask. 

Fake a Good Night's Sleep Tip 6: Conceal The Evidence

Product Mentioned: 

• Dark circle eye concealer

See omnystudio.com/listener for privacy information.

On today's episode of the Korean Beauty Show podcast Lauren discusses which Kbeauty brands sell well overseas and which countries they are doing well in.

There's a crackdown on selling cosmetic samples in Korea with some pretty scary fines.

She also answers a listener's question about the best products for dealing with blackheads.

Plus, a delicious recommendation for a Korean sweet to try! 

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/which-kbeauty-brands-sell-well-overseas

CONNECT WITH ME

• My Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

Kbeauty News Headlines

⪀ Road Shop Brands Boosting Sales Overseas

⪀ Olive Oil in production crisis due to global warming

⪀ Cosmetic Samples Can't Be Sold On Second Hand Apps

Question of the Week: What are some products that really work for blackheads and whiteheads on the chin? 

• Subi’s Bare Skin Balm 
• Holo Dream Mask for sensitive, mature and dry skin 
• Innisfree’s Volcanic Pore Clay Mask for oily and combination skin types. 

New Kbeauty Releases on STYLE STORY

• Jelly Ko Cherry On Top Scrunchies

• Innisfree Camellia Essential Hair Oil Serum (100ml)

• Innisfree Camellia Essential Hair Treatment

New Kbeauty reviews on STYLE STORY

• 23 Years Old Aqua Bab Modelling Mask - 5 stars
• Beautiful Skin

"I've used many face masks, however the 23 Years Old Aqua Bab Modeling Mask is by far the best I've used. I received a box which contains 4 uses. Its quite easy to make and use, the instructions are very easy to follow. Basically mixing sachet 1 then 2 and using the little mixing/application stick. The texture is quite thick, I was surprised at how well it held onto my face and stayed there as I did apply a thick layer all over my face.

The mask has a nice cool effect and when it dries it didn't feel stiff or dry on my skin. It felt quite nourishing and soft - a little like a jelly feel. To remove the mask I started from the bottom and rolled it upwards. It was super easy and clean to come off. I then gently patted the excess into my skin.

The results were amazing! My skin was super hydrated and I felt like my pores and fine lines were less visible. I had an instant glow to my skin. I applied the mask in the AM so I could enjoy the benefits of the mask throughout the day. My makeup applied so beautifully, I had a really nice flawless look without the effort. I am so happy with the 23 Years Old Aqua Bab Modeling Mask. definitely a holy grail product for me! I highly recommend!"

• Jelly Ko Dewy Glaze Toner - 5 Stars
• So glowy
• Never had such glowy skin since using this toner. Love adding into my routine.

• iUNIK Centella Bubble Cleanser
• Best cleanser
• I have been buying this quite often as the foam is very subtle to my face and love the feeling of my skin refresh after shower.

• Real Review for the Korean Beauty Show Podcast
• Fun and Informative by Nicky
• "I absolutely love this podcast and have listened to every episode. Host Lauren Lee is amazing and when she says she is a K-beauty expert, she absolutely means it. Whether you are interested in some of the nitty-gritty details on how ingredients work or want to learn about the latest trends in Seoul, this podcast has it covered. It’s also fun to learn about her journey creating the brand JellyKo. But my favorite thing about this podcast is how intelligent, honest and ethical Lauren is when presenting information. I can really count on it to be factual and trust it to guide what I put on my face, which is a big deal!"

Recommendation of the Week - Chocopie 

See omnystudio.com/listener for privacy information.

On today's episode of the Korean Beauty Show podcast, we’re exploring skincare ingredients to use together for the best results! Using these hero ingredients together in the same routine will help to supercharge your skincare 

Access Today's Full Show Notes:

https://stylestory.com.au/blogs/podcast/skincare-ingredients-to-use-together-for-better-results

CONNECT WITH ME

• Instagram: www.instagram.com/lauren.kbeauty
• Shop Kbeauty: www.stylestory.com.au
• Style Story’s Instagram: www.instagram.com/stylestory_kbeauty
• Jelly Ko’s Instagram: www.instagram.com/jellyko_official
• Facebook: www.facebook.com/stylestory.au
• Website: www.thekoreanbeautyshow.com
• Sign Up to Our Mailing List to Join Tester's Club: https://stylestory.com.au/pages/free-gift-signup
• Pinterest: https://www.pinterest.com.au/stylestoryau

Episode Summary 

Ingredient combinations

✅ Niacinamide + Salicylic Acid

✅ Green Tea + Caffeine

✅ Centella Asiatica + Vitamin C + Glycolic Acid

✅ Retinol + Niacinamide

✅ Retinol and Peptides

✅ Sunscreen + Vitamin C

✅ Vitamin C + Madecassoside

✅ Ceramides + Cholesterol + Free Fatty Acids

See omnystudio.com/listener for privacy information.