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Mickey Drexler: The Art of Selling with Retail's Merchant Prince04 Feb 202500:54:55
This episode will transform how you think about style, aspiration, and the art of knowing what people want before they know it themselves. From working in department stores to advising Steve Jobs on Apple’s retail strategy when it didn’t have retail at all, Drexler’s career traces the evolution of American retail itself: from local shops to mall dominance, from catalog to digital, from mass market to personalization. Whether you’re an aspiring entrepreneur, a retail enthusiast, or someone looking to build a brand that stands the test of time, Mickey shares invaluable insights on what separates truly successful brands from the rest. Mickey Drexler is the chairman of Alex Mill. Before that, he was the CEO of J. Crew and sat on the Board of Directors of Apple. He founded Old Navy and Madewell, and served as the CEO of Gap from 1983–2002. Learn why gaining real-world insights—and not just reports or data—is crucial to staying ahead of the competition. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠ and get your own private feed. Watch on YouTube: @tkppodcast (02:16) How Mickey Drexler became Mickey Drexler (07:04) Lessons from redefining Gap (12:47) Merchant, defined (15:17) How Drexler evaluates stores (19:20) Lessons from running Gap (21:19) On Old Navy (27:26) On Steve Jobs and Working with Apple (33:00) Re-making J. Crew (37:00) Drexler's superpower (43:40) Current-day retailers who are great (45:10) How Drexler got "Madewell" (47:15) What makes something a classic look? (50:20) On success Learn more about your ad choices. Visit megaphone.fm/adchoices
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash21 Jan 202502:16:14
Alfred Lin shares strategies for navigating startup challenges, building resilient teams, and creating long-lasting value. Lin explores lessons from companies like Zappos, Airbnb, DoorDash, and Amazon, offering actionable insights on topics like hiring for potential, managing crises, and fostering innovative cultures. Learn how first-principles thinking, customer focus, and disciplined growth can transform challenges into opportunities, even in the face of unprecedented disruptions. Lin is a partner at Sequoia Capital. He represents Sequoia on boards like Airbnb and DoorDash. From January 2005 to December 2010, he served as Chairman of the Board and Chief Operating Officer of Zappos. He has a Bachelors in Applied Mathematics from Harvard and a Masters in Statistics from Stanford. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Watch on YouTube: https://www.youtube.com/@tkppodcast (00:00) Intro (03:20) Personal Journey: From Taiwan to Entrepreneur (04:51) School Days: Lessons in Creativity and Discipline (06:21) Infinite Games: Shaping Life's Philosophy (08:12) Core Values and Life Principles (10:09) Work-Life Balance and Family Insights (12:13) Inputs vs Outputs: Daily Routines and Priorities (13:56) First Order Issues: Problem Solving in Business (18:46) Early Career: From LinkExchange to Zappos (44:01) Facing the 9/11 Crisis (44:24) Building a Profitable Company (44:50) Creative Financing Strategies (45:55) Customer Service Focus (48:53) Handling High Return Rates (53:31) Zappos' Unique Culture (55:47) Holacracy Management System (56:53) Maintaining Growth and Culture (58:37) Avoiding Complacency (01:10:21) Crucible Moments (01:13:28) First Principles Thinking (01:14:17) Navigating the Pandemic (01:27:37) The Essence of Company Values (01:28:04) Pros and Cons of Remote Work (01:29:52) Building Company Culture in a Hybrid World (01:33:11) Investment Strategies in Changing Markets (01:37:37) The AI Revolution and Its Future (02:01:56) Balancing Standardization and Customization (02:04:44) Working Backwards vs. Forwards (02:10:53) Defining Success: The Importance of Process Learn more about your ad choices. Visit megaphone.fm/adchoices
Erin Wade: The Mac and Cheese Empire 17 Sep 202401:07:37
When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles. Wade shares her groundbreaking 'color code of conduct' system (now adopted globally) and her radical approach to open-book management. A masterclass in building culture, solving industry-wide challenges, and leading with precision rather than convention. Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ (00:00) Intro (02:30) Wade's surfing obsession (04:42) Defeating overthinking (05:00) Wade's background in food (06:40) Wade's law detour (10:20) On being fired (12:40) Early mistakes and freedom (20:00) Employee-centric companies (32:30) Homeroom Hard Times (34:40) How Wade's law background helped (and hurt) (42:40) The Color Code of Conduct (49:30) Why Wade sold Homeroom (and how she felt) (55:58) Impact vs. Intent (59:00) Why titles are important (01:04:00) On success Learn more about your ad choices. Visit megaphone.fm/adchoices
#113 Sarah Tavel: The Value of Intellectual Rigor15 Jun 202101:03:07
Sarah Tavel has spent the past four years as a general partner at venture capital firm Benchmark, after previously serving in the same role with Greylock Partners and as the first-ever product manager at Pinterest. In this episode Shane and Sarah how studying philosophy helped in her career as a venture capitalist, the value of intellectual rigor, her concept of the net-present value of pain, why every strength has a corresponding weakness, where executive boards go wrong, assessing the performance of a CEO, lessons of rapidly scaling at Pinterest, and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#112 Adam Grant: Rethinking Your Position01 Jun 202101:04:13
Celebrated organizational psychologist and author Adam Grant provides compelling insight into why we should spend time not just thinking, but rethinking. In this episode we cover how to change our own views, how to change the views of others, hiring processes, psychological safety, tribes and group identity, feigned knowledge, binary bias, and so much more.   Grant is a Professor of Psychology at The Wharton School of the University of Pennsylvania and the author of five books, including his most recent release, the New York Times bestseller Think Again. He also serves as the host of WorkLife, a TED original podcast.   -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#111 Joel Greenblatt: Investing Made Simple18 May 202101:02:50
Famed investor Joel Greenblatt is the Managing Principal and Co-Chief Investment Officer at Gotham Asset Management, the successor to Gotham Capital, an investment firm he founded in 1985. He’s also spent more than two decades on the adjunct faculty at Columbia Business School, and he’s the author of five books focused on investment strategy, including You Can Be A Stock Market Genius and The Little Book that Beats the Market. Joel and Shane discuss a wide array of topics, including the differences between luck and skill, stock options, traits of successful management teams, lessons learned from Warren Buffett and what Joel fears most about today’s stock market. Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member only episodes, and more. https://fs.blog/knowledge-project-premium/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#110 Jim Collins: Relationships vs. Transactions04 May 202101:13:32
Renowned researcher and author Jim Collins makes his second appearance on The Knowledge Project, this time to share a wealth of life lessons learned from his mentor and collaborator, Bill Lazier. Jim recently released BE 2.0 (Beyond Entrepreneurship 2.0), an ambitious upgrade of his first book Beyond Entrepreneurship, co-authored with Lazier and focused on effective leadership style. Shane discusses all new topics with Jim in their follow-up conversation, including what it means to be a mentor and a father, why we should trust by default, why we confuse living a long life with a great life, and the difference between being afraid of risk and being afraid of ambiguity. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#109 Angela Duckworth: Grit and Human Behavior20 Apr 202101:03:17
Angela Duckworth is the Rosa Lee and Egbert Chang Professor of Psychology at the University of Pennsylvania and the Founder and CEO of Character Lab, a not-for-profit whose mission is to advance the science and practice of character development. She’s also the author of Grit, a New York Timesbestseller that examines why some people succeed and others fail, and why talent is hardly a guarantor of success. Angela and Shane discuss whether human behavior is constant or circumstantial, the mindsets that help us succeed in life, developing our passion, and personal rules for success. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#108 Thomas Zurbuchen: Adventures in Astrophysics06 Apr 202101:23:54
Thomas Zurbuchen is currently Associate Administrator for the Science Mission Directorate at NASA, where he seeks answers to big questions about the universe and our place in it. Previously, he was a professor of space science and aerospace engineering at the University of Michigan and a founding director of its Center for Entrepreneurship. In this episode, Thomas and Shane discuss the origin of his passion for astrophysics, commercial spaceflight, exciting experiments going on at the International Space Station, the challenges of space flight, how he makes decisions, whether humans will ever live on Mars, and more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#107 Matt Ridley: Infinite Innovation23 Mar 202101:04:45
Matt Ridley is the author of several books related to science and human progress, biologist, newspaper columnist and member of the House of Lords in the UK. Matt and Shane discuss writing books about science, the age-old battle between viruses and humans, rational optimism, the difference between innovation and invention, the role of trial and error and the effects of social media on seeing others’ points of view. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#106 Josh Kaufman: Maximizing Our Locus of Control09 Mar 202101:17:31
Author of one of the best business books of all time, The Personal MBA, Josh Kaufman chats with Shane about rapid skill acquisition, mental models, decision making, overcoming fear and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#105 Seth Godin: Failing On Our Way To Mastery23 Feb 202101:24:53
Seth Godin is the author of 20 bestselling books, founder of altMBA, the Akimbo podcast and runs one of the most popular blogs in the world. Seth and Shane chat about creative work, fear, shame, trusting yourself, what it means to be a professional, how to become an observer of reality, emotional labor, how we learn and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#104 Nir Eyal: Mastering Indistraction16 Feb 202101:23:02
Bestselling author of Hooked and Indistractable, Nir Eyal was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” In this episode, Shane and Nir discuss regaining control of our attention from technology, how to get more done in less time, controlling the things you have agency over and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
Matthew Dicks: The Storytelling Expert03 Sep 202402:01:07
Master storyteller Matthew Dicks unveils the hidden blueprint behind stories that win million-dollar deals, transform resistant teams, and turn skeptical investors into champions. Learn why most leaders tell stories that fail, and discover the counterintuitive techniques that make audiences lean in, remember, and act. From high-stakes boardrooms to viral TED talks, Dicks reveals the psychological triggers that turn everyday moments into weapons of mass persuasion. (00:00:00 Intro (00:03:28) What makes a good story (00:06:57) Stories vs anecdotes (00:08:29) A Story: The Spoon of Power (00:17:42) The art of story architecture (00:21:28) Create compelling stories (00:36:30) Common mistakes & how to fix them (00:55:01) Strategic Listening (01:03:32) Can you lie in stories? (01:05:10) 'And' stories vs. 'but / therefore' stories (01:10:05) Finding engaging stories in everyday life (01:20:05) Structuring a story (01:24:00) Storytelling for an unforgettable brand (01:31:20) Learn confidence (01:38:40) Writing vs telling a story (01:51:53) Teach kids to love writing (01:55:15) Define success Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ -- Sponsor: Overlap https://www.joinoverlap.com/ - Listen to podcasts like never before. Learn more about your ad choices. Visit megaphone.fm/adchoices
#103 Loch Kelly: Effortless Mindfulness09 Feb 202101:18:56
Loch Kelly is an author, meditation teacher, psychotherapist, and founder of the Open-Hearted Awareness Institute. Shane and Loch do a deep dive into mindfulness, consciousness, how to not let your emotions take over, ways to access your hidden awareness, debugging your mind and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#102 Sendhil Mullainathan: The Chaos Inside Us02 Feb 202101:38:20
Sendhil Mullainathan is the Professor of Computation and Behavioral Science at the University of Chicago Booth School of Business and the author of Scarcity: Why Having Too Little Means So Much. Sendhil reflects on lessons he learned from his father, how creativity is the marrying of ideation and filtration, direct versus associative memory, what we can do to get better, rules versus decisions, positioning over predicting, outcome over ego and so much more. Listen now for some ideas that you can put into practice that will help you become a better version of yourself. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#101 Jane McGonigal: The Psychology of Gaming19 Jan 202100:59:30
Jane McGonigal is a PhD Game Designer who advocates for the use of video games to help people learn skills that transfer to the real world, heal physical problems like concussions and improve attitudes and self-esteem in children. Shane and Jane discuss how video games help with decision making, post-traumatic growth as well as how much is too much, what to watch out for and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#100 Matt Mullenweg: Collaboration Is Key05 Jan 202101:26:20
Matt Mullenweg is the co-founder of WordPress, the open platform that runs most of the sites you visit and the CEO of Automattic. In this episode Matt and Shane discuss distributed work, the 5 levels of autonomous organizations, decision making, running an organization with more than 1300 people, integrating acquisitions and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#99 Kris Cordle: Releasing the Ego22 Dec 202000:48:38
For over a decade, Kris Cordle worked directly with the CEOs at Yahoo, Twitter, and Slack. She joined Twitter and Slack early and helped them scale into public companies. Most recently she was Chief of Staff at Slack but left to launch Devenu Collaborations, helping rapid-growth CEOs scale. Kris and Shane discuss life in a religious cult, automatic rules for success, lessons in decision making and scaling, why it's hard for founders to scale, the common patterns to success, and much more. It's time to Listen and Learn. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#98 Sahil Lavingia: Observing the Present08 Dec 202001:11:02
Sahil Lavingia is the founder and CEO of Gumroad, an online marketplace for creators. In this conversation Sahil and Shane cover building a billion dollar business, the most critical skills for success, how he hires, his worst mistake, the patterns of success and failure and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#97 Roger Martin: Forward Thinking24 Nov 202001:29:16
The former Dean of the Rotman School of Management at the University of Toronto, Roger Martin is one of the top management thinkering in the world. You’ll walk away from this conversation a better leader and decision maker as he discusses patterns of good leadership, the hardest skill to transfer when decision making, self-sabotage, overcoming fear and integrative thinking. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#96 Randall Stutman: The Essence of Leadership10 Nov 202001:36:51
The founder and co-head of the Leadership Practice at CRA and the Admired Leadership Institute, Randall Stutman is an incredible executive coach with an impressive roster of clients. You’ll walk away from this episode with some tools to put into practice to make you a better leader, partner and parent as Randall discusses the behavioral versus psychological view of leadership, what really drives results, and the uncommon routines of the world’s best leaders. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#95 Code Cubitt: Coachability Is Critical27 Oct 202001:02:51
Managing Director of Mistral Venture Partners Code Cubitt has an interesting origin story. After being kicked out of University twice he still managed to graduate and quickly climbed the ranks for several prominent companies before striking out on his own. Hear how he evaluates founders, his decision-making process, common mistakes companies make as they scale, and much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#94 Chamath Palihapitiya: Understanding Yourself13 Oct 202001:27:29
The Founder and CEO of Social Capital Chamath Palihapitiya sits down with Shane Parrish to chat about what it means to be an observer of the present, how to think in first principles, the psychology of successful investing, his thoughts on the best public company CEO’s and much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
April Dunford: The Marketing Expert20 Aug 202401:17:05
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's about being different in meaningful ways. -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ Timestamps: (00:00) Intro (02:07) Positioning, explained (16:47) Why is positioning important? (20:40) B2B vs. B2C positioning (29:03) When re-positioning a product failed (32:31) How to identify customer's pain points (34:35) How to position a product on a sales page (38:06) How technology has changed positioning (41:40) How to evaluate product positioning (45:43) Who's in charge of positioning at a company? (50:27) On storytelling (56:35) Should a company have a point of view on the market? (1:00:21) Dealing with gatekeepers in B2B marketing (1:03:02) Mistakes people make with positioning (1:05:21) What schools get wrong about marketing (1:08:59) Secrets of B2B decision-making (1:11:18) On success Learn more about your ad choices. Visit megaphone.fm/adchoices
#93 Matt Holland: Zero Day29 Sep 202001:27:55
Matthew Holland is one of the world’s leading authorities in cyber security. He explains exploits, hacking, and defending while providing insight on the mind of the attacker, Huawei, Snowden and what you should be asking your cyber security vendor. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#92 Lisa Feldman Barrett: Balancing the Brain Budget15 Sep 202001:20:59
Neuroscientist, psychologist and author, Lisa Feldman Barrett discusses the complexities of the brain, our emotions, improving ourselves and our relationship with others, making good decisions and giving yourself an existential break. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#91 Russ Hudson: The Pursuit of Presence01 Sep 202001:48:29
Author and co-founder of the Enneagram Institute, Russ Hudson, explains how the Enneagram was developed, how it helps us grow personally and with others, the nine interconnected personality types and what it means to be present. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#90 Apolo Ohno: Process Versus Prize18 Aug 202001:18:23
8x Olympic medalist and short-track speed skating legend, Apolo Ohno chats about his origin story, recovering from multiple failures, mental training, confidence, and leaving it all on the ice. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#89 Maria Konnikova: Less Certainty, More Inquiry04 Aug 202001:37:20
Professional poker player, psychologist and author of two New York Times best-sellers, Maria Konnikova discusses her mentors, making decisions in environments of uncertainty, the importance of reflection, cooling down your emotions and Sherlock Holmes. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#88 Derek Sivers: Innovation Versus Imitation21 Jul 202001:45:14
Musician, speaker, writer and entrepreneur, Derek Sivers chats about creating and running CD Baby, reading, mental models, living a meaningful life and that biggest mistake he’s ever made. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#87 Hannah Fry: The Role of Algorithms07 Jul 202000:52:01
Mathematician and author of Hello World and The Mathematics of Love, Hannah Fry discusses the role of maths in society, the dating world and we explore what it means to be human in the age of algorithms. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#86 BJ Fogg: The Science of Lasting Change23 Jun 202001:09:56
Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form. Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research at Stanford's Behavior Design Lab, he explains his proven three-phase system for breaking hard-to-change behaviors, how to harness your environment to make change effortless, and why tiny actions lead to remarkable transformation. You'll learn why motivation isn't the key to change, how to redesign your environment for automatic success (including his ingenious "super fridge" method), and the scientific way to make or break any habit in just 5 days. Whether you're trying to build better habits or break challenging ones, this conversation provides an evidence-based blueprint for lasting personal change. Learn more about your ad choices. Visit megaphone.fm/adchoices
#85 Bethany McLean: Crafting a Narrative09 Jun 202001:34:48
Best-selling author of The Smartest Guys in the Room and All the Devils are here, Bethany McLean, discusses how to write a story, the behaviors of CEO’s, visionaries and fraudsters and so much more. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#84 Jennifer Garvey Berger: Creating Routine in Chaos26 May 202001:31:12
In a more conversational episode than our last discussion (ep. 43), Jennifer Garvey Berger opens up about coping in these uncertain times, and how we’re feeling about the current changing world that has become the new normal. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company06 Aug 202401:02:27
From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones. Learn the strategic principles of modern company building, including the counterintuitive culture choices, talent algorithms, and leadership pivots that defined HubSpot's trajectory. A masterclass in scaling excellence from startup to global enterprise. Timestamps: (00:00) Intro (02:36) Halligan's life-changing snowmobile accident (09:38) Shane's life-changing medical mystery (14:38) The different phases a CEO goes through while growing companies (20:44) Lessons learned from Steve Jobs (23:18) How to hire and fire people (and when) (27:55) The problems with "Best Practices" in business (31:11) The most underrated public CEOs (and why Jerry Garcia from The Grateful Dead is on this list) (43:38) The history and future of inbound marketing (51:08) On decision making (55:18) On work-life balance (58:28) On success Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices
#83 Brian Koppelman: What Really Matters12 May 202000:58:22
Writer and director Brian Koppelman discusses his career ups and downs, dealing with fear, and learning to live a meaningful life. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#82 Bill Ackman: Getting Back Up28 Apr 202001:40:26
Legendary activist investor, Bill Ackman talks about lessons he’s learned growing up, raising a family, what drives him forward and back up from failure, consuming information and ideas, and facing criticism. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#81 Jason Calacanis: Intelligent Risk14 Apr 202001:04:11
Angel investor Jason Calacanis talks high stakes poker, how to make intelligent investing decisions, how systems enable or forbid, and demystifies the culture of Silicon Valley. -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#80 John Maxwell: Developing the Leader in You31 Mar 202001:01:22
John Maxwell breaks down the four traits every successful person possesses and how to awaken the leader within you, no matter what your job title says.   -- Want even more? Members get early access, hand-edited transcripts, member-only episodes, and so much more. Learn more here: https://fs.blog/membership/   Every Sunday our Brain Food newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#79 Esther Wojcicki: The “TRICK” to Raising Successful People17 Mar 202001:26:46
Esther Wojcicki discusses the current education model and how we can fix it and shares her powerful TRICK acronym, Esther’s secret for raising happy, resilient children.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#78 Balaji Srinivasan: Exploring COVID-1913 Mar 202001:15:40
This special pop-up episode explores Covid-19, with Balaji Srinivasan. Balaji is one of the more thought-provoking, interesting, and multi-disciplinary thinkers I know and we do a deep dive, including possible second and third-order consequences. For a list of references check out: https://fs.blog/balaji-srinivasan/   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#77 Mike Maples: Living in the Future03 Mar 202001:34:59
Mike Maples, a partner at the VC firm Floodgate, shares how mental models shape his decision-making process, where to find the next big idea, and how to rally people to your cause.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#76 Frank Stephenson: Pushing the Limits of Innovation18 Feb 202001:32:19
Renowned car designer Frank Stephenson teaches the path to mastery, innovation, and taking creative risks. He also gives us a peek into the future of automobiles and what it means for us.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#75 Suzanne Iasenza: Rewriting Relationship Narratives04 Feb 202001:14:38
Sex therapist Dr. Suzanne Iasenza explains how our personal narratives determine how we grow as a couple, how we communicate, even how we make love.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#74 Jeff Hunter: Embracing Confusion21 Jan 202001:44:53
CEO of Talentism, Jeff Hunter, teaches how to rewrite damaging narratives that hold us back, how to give and receive helpful feedback, and why confusion can be a good thing.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
Esther Perel: Cultivating Desire 23 Jul 202401:19:59
Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out, the relationship between desire, love, and pleasure, and so much more. Plus, the conversation starts out on an interesting note: Esther Perel shares stories about her parents surviving the Holocaust and how their experiences shaped her childhood and continue to shape her life today. (This episode is a replay of one of our most popular episodes ever and was recorded in 2019.) -- Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠https://fs.blog/newsletter/⁠ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- Timestamps: (00:00) Intro(02:38) Coming back to life after the war(08:09) The myth of stability(11:30) The power of reflections(19:48) Important conversations for early relationships(24:20) Can values change in relationships?(27:20) Being secure in a relationship(30:40) Better conversations with your partner(33:00) What's behind every criticism(36:52) Too much honesty(39:37) What happens if I don't love my partner(47:12) Why does good sex fade in relationships?(50:59) Love vs. desire(55:38) How to have difficult conversations with your partner(01:05:13) Conscious uncoupling Watch the episode on YouTube: ⁠⁠⁠https://www.youtube.com/c/theknowledgeproject/videos⁠⁠⁠ Newsletter - I share timeless insights and ideas you can use at work and home. Join over 600k others every Sunday and subscribe to Brain Food. Try it: ⁠⁠⁠https://fs.blog/newsletter/⁠⁠⁠ My Book! Clear Thinking: Turning Ordinary Moments into Extraordinary Results is out now - ⁠⁠⁠https://fs.blog/clear/⁠⁠⁠ Follow me: ⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠ Join our membership: ⁠⁠⁠https://fs.blog/membership/ Learn more about your ad choices. Visit megaphone.fm/adchoices
#73 Steven Strogatz: Exploring Curiosities07 Jan 202001:37:15
Mathematician Steven Strogatz reveals how math is the key to exploring and understanding the beauty of our world.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#72 Neil Pasricha: Happy Habits24 Dec 201901:44:06
Author and happiness expert Neil Pasricha shares the recipe for resilience, an antidote for anxiety, and how his two minute morning routine primes each day for success.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
#71 Esther Perel: Cultivating Desire10 Dec 201901:19:14
Relationship expert Esther Perel reveals her favorite strategies for “fighting” fair, rewriting stories that damage relationships, and breathing new life into our romantic partnerships.   Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices
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