Questions and Answers for Building Your Know, Like & Trust Factor Through PR 1. How does Dina Behrman define PR and how does she convey its relevance to solo entrepreneurs and small business owners? She defines PR as leveraging other people’s platforms to share one’s story and expertise. She conveys its relevance to solopreneurs by ... Read more

The post Build Your Know, Like & Trust Factor Through PR with Dina Behrman appeared first on Content Strategy by Britney Gardner.

Repurposing Short-Form Content Into Long-Form Content Hey there, fellow service providers! A few weeks ago, I promised to discuss a slightly unconventional topic – transforming a library of short-form content into long-form pieces. While I usually focus on repurposing long-form content into shorter formats, this question emerged during the Social Search Summit, where I participated ... Read more

The post Short Form to Long Form: Maximizing Your Content Library for SEO Benefits appeared first on Content Strategy by Britney Gardner.

Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content?  Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of ... Read more

The post The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships appeared first on Content Strategy by Britney Gardner.

Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your ... Read more

The post Being Intentional: Your Content Isn’t a Maybe #173 appeared first on Content Strategy by Britney Gardner.

Lisa Simone Richards shares her expertise as a PR and visibility strategist and how you can apply her tips to your small or micro business. Topics discussed in this episode: “Pay for play” online features and why they are a scam The differences between social, paid, and earned media Lisa’s ABCs of Visibility Why you ... Read more

The post The ABCs of Visibility #172 appeared first on Content Strategy by Britney Gardner.

Today we are going to be attacking — and, yes, I use that word very carefully — short attention span marketing. Topics discussed in this episode: Predictions for 2022 social media trends and Britney’s thoughts on them Short attention span marketing and how you can make it work for you Why entertaining content only helps ... Read more

The post Short Attention Span Marketing #171 appeared first on Content Strategy by Britney Gardner.

Join me for this conversation with Tanessa Shears, health consultant for entrepreneurs, where we talk about biohacking your life and making small tweaks to improve your life. Topics discussed in this episode: The importance of consistency in entrepreneurship Biohacking your life to knock out brain fog and show up magnetically in your biz Small things ... Read more

The post Biohacking Your Consistency #170 appeared first on Content Strategy by Britney Gardner.

Today we are going to be diving into my recent house move. And yes, it does not sound like a marketing lesson, it doesn’t sound like it’s going to be building up your know, like, and trust factor, but I promise you, it has lessons we can all learn from. Topics discussed in this episode: ... Read more

The post Marketing Lessons From a Move #169 appeared first on Content Strategy by Britney Gardner.

Today’s episode is going to be a think piece that is short and sweet, we’re going to talk about how you can find your small business edge. As a small business owner, you have the opportunity to make a quick pivot when necessary when something isn’t working, so let’s talk about a few of those ... Read more

The post Your Small-Biz Edge #168 appeared first on Content Strategy by Britney Gardner.

Robyn Graham is a certified brand strategist and business coach who helps entrepreneurs build a personal brand and business that attracts clients, makes money, and has an impact. Join us as we talk about finding brand clarity and how to apply it to your business. Topics discussed in this episode: Robyn’s transition from a pharmacist ... Read more

The post Skipping the Brand Questions Is a Mistake #167 appeared first on Content Strategy by Britney Gardner.

Today we are talking about inclusive marketing and shoulder clients. Some of the concepts I’m going to be talking about are very specific, and maybe even feel exclusionary — they’re not. This is actually a way for you to draw people in. Topics discussed in this episode: Why inclusive market and allowing people to self-select ... Read more

The post Inclusive Marketing & Shoulder Clients #166 appeared first on Content Strategy by Britney Gardner.

Becca Rich is the founder of Holistic Time Coach, where she helps business owners expand their time and thrive. Join us as we discuss time scarcity and how to turn it into an abundance mindset instead. Topics discussed in this episode: Why Becca left her engineering career to pursue her own business What is time ... Read more

The post Time Scarcity & Your Business #165 appeared first on Content Strategy by Britney Gardner.

Today we’re going to be talking about a not so sexy topic: decision fatigue. But we’re going to approach it from the perspective of having a plan to avoid it, and work through it if it’s something that you actually do experience. Topics discussed in this episode: The reality that decision fatigue is real for ... Read more

The post Decision Fatigue Hurts Your Visibility #164 appeared first on Content Strategy by Britney Gardner.

Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers Running a very small service business comes with its own unique challenges. Limited resources and intense competition mean that you need to make every move count. One strategy that can give you a competitive edge is maximizing information gain. In this article, we will explore ... Read more

The post The New Future of SEO: Information Gain for Small Businesses appeared first on Content Strategy by Britney Gardner.

Today on the podcast, I’m joined by Chris Creed who helps people make events who sell. Join us as we talk about the importance of story in your business. Topics discussed in this episode: Why stories always have an always will be important to culture as a whole The moment that Chris knew he was ... Read more

The post The Power of Stories & Events for Change #163 appeared first on Content Strategy by Britney Gardner.

Today I’m going to be talking about that “in-between marketing team” — that time where you find yourself thinking, “I can’t do all this myself, but I don’t yet have the budget to hire all my marketing out.” I’m going to be talking about how you find yourself there, how to get out of it, ... Read more

The post Your In-Between Marketing Team #162 appeared first on Content Strategy by Britney Gardner.

Tracy Phillips, a 20-year, Emmy-nominated video pro, joins me on the podcast today and we talk about using video to market yourself and your business. Topics discussed in this episode: How Tracy has taken her knowledge from the film world and translated it to online marketing Navigating impostor syndrome The beauty of being yourself and ... Read more

The post Visibility = Currency #161 appeared first on Content Strategy by Britney Gardner.

Today on the podcast, I’m excited to dive into the topic of removing your ego from your marketing. Topics discussed in this episode: Two concepts that you need to internalize in order to remove your ego from your marketing How to troubleshoot when your launch is quiet The 1% better concept Using marketing and content ... Read more

The post Removing Your Ego From Your Marketing #160 appeared first on Content Strategy by Britney Gardner.

Today on the podcast, Michael “Buzz” Buzinski and I talk about SEO, why it’s so important for your business, and his Rule of 26 that will help to increase your website revenue by 100%. Topics discussed in this episode: The importance of using keywords in your content How to do profitable keyword research What to ... Read more

The post Long-Game Marketing with SEO #159 appeared first on Content Strategy by Britney Gardner.

Today we are going to talk about the difference between SEO content and social media content.

The post The Difference Between SEO Content and Social Media Content #158 appeared first on Content Strategy by Britney Gardner.

As a Certified High Performance Coach, Mehreen Siddiqui equips her clients with the mindset, accountability, and leadership skills. Today on the podcast, we talk about the importance of showing up authentically in your business and life. Topics discussed in this episode: The importance of having conversations for business and personal growth How to show up ... Read more

The post How to Show Up Authentically as YOU #157 appeared first on Content Strategy by Britney Gardner.

Hey everyone, today we're gonna be talking about monopoly content and I'm super ridiculously excited about it.

The post Monopoly Content Will Fail You #156 appeared first on Content Strategy by Britney Gardner.

Jennifer Corcoran helps female entrepreneurs get visible on LinkedIn and create economic opportunities without having to resort to paid advertising or spammy cold outreach. Join us as we discuss networking and what that looks like for introverts like us. Topics discussed in this episode: How Jennifer started networking as a child (and maybe you did ... Read more

The post Networking for Introverts #155 appeared first on Content Strategy by Britney Gardner.

Today on the show we're going to cover a bit of a lofty topic, marketing fatigue.

The post How to Avoid Marketing Fatigue #154 appeared first on Content Strategy by Britney Gardner.

In today’s fast-paced digital world, creativity and storytelling have become essential tools for marketers, writers, and entrepreneurs to captivate their audience. From harnessing a potent premise for creativity and curiosity to embracing the power of storytelling in online marketing, these we explore the strategies that can elevate your content and set you apart from the ... Read more

The post Storytelling: Connecting with Your Audience in a Noisy World with Jay Acunzo appeared first on Content Strategy by Britney Gardner.

Rose Radford is a Business Strategist and Wealth Coach, former McKinsey Consultant and speaker. I asked her to join me on the podcast so we could discuss the evergreen webinar model instead of the more traditional launch cycle most entrepreneurs find themselves in. Join us as we talk about a different way to run your ... Read more

The post Evergreen Isn’t Just For Low-Priced Offers #153 appeared first on Content Strategy by Britney Gardner.

Today we’re going to be talking about open loops and curiosity in content. Specifically, I’m going to be talking a lot about email, email open rates, and the future of marketing, and how it all ties into the know, like, and trust factor. Topics discussed in this episode: Building a loyal audience that isn’t just ... Read more

The post Open Loops & Curiosity In Content #152 appeared first on Content Strategy by Britney Gardner.

Robin Carberry is a personal development and business coach and I wanted to have her on the podcast to talk about her program Onboard Like a Boss. Join us as we talk about the onboarding process, how it can build (or kill!) your business, and how it can help develop the know, like, and trust ... Read more

The post Onboarding as a Trust Builder #151 appeared first on Content Strategy by Britney Gardner.

Ever heard “cash flow is king?” We’re going to be talking about that along with the concepts of depth and beauty as they apply to your business, and we’re doing that right here on my anniversary, 150th episode! Topics discussed in this episode: Why depth and beauty matter for your business Truths about organic marketing ... Read more

The post Depth + Beauty = Your Business’s ATM Machine #150 appeared first on Content Strategy by Britney Gardner.

For the very first time on the Know, Like & Trust Show, another content strategist is joining me. Abby Herman is here today to chat about the importance of listening to your audience and creating the ideal content journey from pre-client to off-boarding.  Topics discussed in this episode: How Abby got started in content strategy ... Read more

The post Two Content Strategists, Same Goal #149 appeared first on Content Strategy by Britney Gardner.

Today we’re going to talk about the “under promise and over deliver” cliché, but we’re going to be talking about it through the lens of the Know, Like & Trust factor. You’ll learn how to shape your audience’s perception of you while holding tight to your boundaries. Topics discussed in this episode: Why setting expectations ... Read more

The post Under Promise, Over Deliver #148 appeared first on Content Strategy by Britney Gardner.

Welcome to today’s episode, today we’re going to be talking about everyone’s favorite topic, Imposter Syndrome, and how you can move through it with action and cure your fears. Topics discussed in this episode: The two layers of Imposter Syndrome that we most commonly encounter as business owners How consistent visibility will help you show ... Read more

The post Action Cures Fear #147 appeared first on Content Strategy by Britney Gardner.

Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving ... Read more

The post Building Authority Means Showing Up with Patti Haus #146 appeared first on Content Strategy by Britney Gardner.

Your business needs traffic and a well defined pathway (AKA a funnel). I'm often asked which is more important for business growth...

The post Your Authentic, Automated Marketing Machine #145 appeared first on Content Strategy by Britney Gardner.

Today we are going to be talking about the three visibility platforms that you can choose from in aid of getting your work out there because consistency is the building block of any successful business.

The post The Three Visibility Platforms #144 appeared first on Content Strategy by Britney Gardner.

We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my five-year-old’s incessant requests for snacks. That said, there’s no reason to own that overwhelm as we explore the ... Read more

The post Overwhelmed by Content Creation? Tips for Regaining Control and Balance appeared first on Content Strategy by Britney Gardner.

Hey friends, today on the Know, Like & Trust Show I’m talking with Finka Jerkovic. She is an author of the book  Sell from Love, and we’re going to be talking all about selling authentically in your business. Topics discussed in this episode: How to sell with love instead of out of fear and necessity ... Read more

The post Selling with Love with Finka Jerkovic #143 appeared first on Content Strategy by Britney Gardner.

Today on the show we're going to Marie Kondo our businesses. We'll be talking about a little spring cleaning for your business, specifically as it relates to your tech stack and your value ladder.

The post Spring Cleaning Your Biz #142 appeared first on Content Strategy by Britney Gardner.

Emily King, wealth coach for entrepreneurs, is on the show today. We are going to be diving in and talking about the eight different money archetypes that you can have. Emily is going to share how they apply to your business and your life, plus what you can do to use those strengths and weaknesses for ... Read more

The post Applying Your Money Archetype To Your Business with Emily King #141 appeared first on Content Strategy by Britney Gardner.

Know, like, and trust are three different words, but that doesn’t mean they are all connected. The first step in building your know, like, trust factor is capturing attention or interest, but what about the rest? How do you build the like and move into trust? That’s what we’re diving into on today’s episode of ... Read more

The post Helping Your Audience Feel Seen & Heard #140 appeared first on Content Strategy by Britney Gardner.

Everyone talks about building an email list, but what do you say to your people once they’ve subscribed? That’s the big question Kate Doster and I discuss in this episode on good email writing, nurture sequences, and freebies that actually make sense. Topics discussed in this episode: We start off by talking about how the ... Read more

The post Nurture Sequences & Freebies That Sell with Kate Doster #139 appeared first on Content Strategy by Britney Gardner.

We walk through what visibility means to the average (not influencer/guru!) online business owner using lessons inspired by a novel, The Invisible Life of Addie LaRue. Topics discussed in this episode: We start the episode by referencing a recent novel I read and how many business lessons I gleaned from this decidedly non-business book What ... Read more

The post Visibility for the Average Online Biz Owner #138 appeared first on Content Strategy by Britney Gardner.

Maggie Peterson, editorial director at Scoop Studios and the creator of Small Business Boss, joins Britney on today’s episode to discuss the topic of building trust online. She reflects on her years of experience and her suggestions about how we have gotten to this point of untrustworthy marketing tactics. TOPICS DISCUSSED IN THIS EPISODE: “Business ... Read more

The post Building Trust Online (In A Scammy World) #137 appeared first on Content Strategy by Britney Gardner.

The Wheel of Branding contains the three things that every business needs to consider for its brand. You could write an amazing message on social media, but you need a visual to catch your followers’ attention. Similarly, if you have a beautiful photo, but aren’t showing up, that will result in a missed opportunity. TOPICS ... Read more

The post The Wheel of Branding #136 appeared first on Content Strategy by Britney Gardner.

Justin and Emily, co-founders of Root+River, share their unique take on branding, its spiritual roots, and how to connect with the soul of your brand. TOPICS DISCUSSED IN THIS EPISODE: We define defiant leaders as leaders who are sure certain that they want their business to change their industry or the world in some way. ... Read more

The post Episode #135: How to Blend Practical and Spiritual Aspects of Branding appeared first on Content Strategy by Britney Gardner.

There’s an updated version of this podcast episode! Please enjoy Content Bucket Creation in 2022. We all know content is a crucial part of our marketing, but so many online service business owners find themselves staring at a blank doc with that blinking cursor and writer’s block. A content system and content pillars are the ... Read more

The post How to Create Content Pillars #134 appeared first on Content Strategy by Britney Gardner.

Revolutionizing List Building: Breaking Myths and Embracing Reality Welcome, content rebels! If you’re tired of meaningless marketing rituals and eager to connect more effectively with your online audience, then you’ve come to the right place. In this blog post, we’ll be cracking the code of effective list building. But hold on, we’re not going to ... Read more

The post The Internet Personalities Are Lying To Us (About How To Build Your List) appeared first on Content Strategy by Britney Gardner.

Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own. TOPICS DISCUSSED IN THIS EPISODE: The three steps in the Understanding By Design process The first question you need ... Read more

The post Designing a Course That Actually Teaches #133 with Katie M. Smith appeared first on Content Strategy by Britney Gardner.

While content marketing isn’t new, it’s still not being done well by so many online service businesses! Sticky content–the kind of content your audience remembers and actually converts lookers into buyers–is the key to using content as a top-of-funnel marketing strategy. TOPICS DISCUSSED IN THIS EPISODE: We define “sticky content” as the content that converts ... Read more

The post Sticky Content #132 appeared first on Content Strategy by Britney Gardner.

Marketing consultant Dawn Foster started on the art and design side of marketing before moving to the strategy side and marries the two in a unique that provides a secret sauce perspective on marketing campaigns. TOPICS DISCUSSED IN THIS EPISODE: One of Dawn’s secret weapons: that she understands both the creative and analytical of marketing ... Read more

The post Tie Your Why To Numbers & Visuals #131 with Dawn Foster appeared first on Content Strategy by Britney Gardner.