Explorez tous les épisodes du podcast The Katie Lance Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| 4 Easy Video Ideas for Real Estate Agents Who Don’t Know What to Post | 15 sept. 2026 | 00:03:45 | |
Do you ever sit down to create content and immediately think, “I have no idea what video to make?" You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month. We’ll talk about: – Simple B-roll videos you can create from clips already on your phone
You don’t need fancy equipment. You don’t need every video to be perfect.
💙 Want ongoing social media training, coaching and support? Join us inside the #GetSocialSmart Academy: 📸 Connect with me on Instagram: 🎥 Watch more on YouTube: 🎁 Grab my free resources: 📅 Download my free Content Grid: 🎤 Interested in having me speak at your next event? | |||
| #GetSocialSmart Academy Spotlight: Deborah Wess on Consistency, Confidence & Simple Video Habits | 09 sept. 2026 | 00:07:36 | |
What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee. Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder. We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄 That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important. One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos. No editing. No posting publicly. No pressure. Just a quick “Happy birthday!” video sent privately to someone you know. It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video! In this episode, we talk about: – Why consistency matters more than perfection Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out. Start small. Stay consistent. Keep learning. And remember – done is better than perfect! CONNECT WITH DEBORAH WEST Deborah is a Broker Associate serving the Chicagoland area. Email Deborah: LISTEN OR WATCH NEXT Not Feeling Creative? Try These 3 Content Creation Hacks: How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media: My Favorite Content Creation Apps I Use Every Day: READY TO GET SOCIAL SMART? Learn more about the #GetSocialSmart Academy: Learn more about our Mastermind:
Website: Instagram: YouTube: LinkedIn: Free resources: Free content grid: Interested in having me speak at your next event? #RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart | |||
| How to Find Your Voice on Social Media as a Real Estate Agent | 08 sept. 2026 | 00:02:04 | |
How do you find your voice on social media – especially when it feels like everyone else is already saying the same things? In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like. Finding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you. I’m breaking it down into four simple questions you can ask yourself:
For my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out. You don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable. And as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important. If you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start. IN THIS EPISODE: 00:00 Finding Your Voice 🎥 WATCH NEXT: Map Out Your 12-Month Content Plan: How to Audit Your Social Media: What to Post When You Have Nothing to Post: CONNECT WITH KATIE: 🏡 Ready to get smarter with your social media? Join the #GetSocialSmart Academy: 🎤 Looking for a keynote speaker for your next real estate event? 📲 Follow me on Instagram: 🎥 Subscribe to my YouTube channel for more real estate social media, video marketing, and AI tips: 💡 Grab my free social media resources and training: 🌐 Learn more about Katie Lance Consulting: ABOUT KATIE LANCE: Katie Lance is a nationally recognized keynote speaker, social media strategist, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, content strategy, and AI – without the overwhelm. | |||
| How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Improve Her Social Media | 02 sept. 2026 | 00:07:33 | |
What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter, a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that automatically posted content for her. But she realized something was missing – she wasn’t getting the traction, engagement, or connection she wanted. That’s when she decided to take a more hands-on approach to her social media marketing. In our conversation, Debbie shares how the #GetSocialSmart Academy has helped her build confidence, improve her marketing, and continue learning as social media platforms and tools evolve. We talk about: ✨ How Debbie went from feeling nervous about social media to posting consistently One thing I especially love about Debbie’s story is that it’s a reminder that you don’t need to grow up with social media to become great at it. You can learn, practice, build confidence, and find a marketing style that feels like you. Ready to get smarter and more confident with your social media marketing? 👉 Join the #GetSocialSmart Academy: Connect with Debbie Teeter: Debbie is a Keller Williams Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Instagram: @debbieteter_realtor
📲 Instagram: @katielance If this conversation helped you, be sure to like, subscribe, and share it with a Realtor who wants to feel more confident about social media. | |||
| How to Audit Your Social Media Content Before Building a Strategy | 01 sept. 2026 | 00:03:17 | |
How do you build a smart social media strategy if you don’t know what’s already working? Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence. In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward. You’ll learn: 📍 How to Google yourself and see what potential clients are finding This is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy. Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan. 🔗 Learn more about the #GetSocialSmart Academy: 🎤 Looking for a keynote speaker for your next event? katielance.com/speaking 📲 Connect with me on Instagram: instagram.com/katielance ▶️ Subscribe on YouTube: youtube.com/katielance 🌐 More resources: katielance.com | |||
| How Betti Russo Built Confidence & Visibility with Video | #GetSocialSmart Academy Spotlight | 26 août 2026 | 00:13:13 | |
How can video help you build more confidence, visibility, and connection in your real estate business? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand. Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online. Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence. In this conversation, we talk about: * How Betti went from being afraid of video to confidently showing up on camera One of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don’t need to become someone else to succeed on video. You just need to get comfortable being YOU. 🏡 Ready to get smarter about your social media, video, AI, and marketing? Join the #GetSocialSmart Academy: 🎤 Looking for a keynote speaker or social media training for your organization? 📲 Connect with me on Instagram: 🎥 Subscribe on YouTube: 💡 Grab my free social media resources: 📲 Connect with Betti: https://www.instagram.com/betti_russo/ #RealEstateMarketing #VideoMarketing #RealtorTips #SocialMediaMarketing #getsocialsmart 00:00 Welcome and Introductions | |||
| What to Post When You Have Nothing to Post (3 Easy Video Ideas) | 25 août 2026 | 00:04:09 | |
What do you post when you have absolutely nothing to post? If you’re a Realtor, entrepreneur, or small business owner who knows you need to show up consistently on social media – but some days you just don’t know what to say – this video is for you. I’m sharing three simple, low-lift content ideas you can use when you’re feeling uninspired, overwhelmed, or just not in the mood to create another piece of content. In this video, you’ll learn: * How to turn client, colleague, and local business shout-outs into engaging content One of my favorite ideas? Give someone else the spotlight. So much real estate content is “Look at me! Look at my listing! Look at my award!” Instead, highlight a great client, lender, local business, team member, or someone else in your community. Give people their flowers! And remember: great content doesn’t have to be complicated. Sometimes a 10-second video of your neighborhood, a cup of coffee, or a quick behind-the-scenes look at what you’re working on is enough. If social media, video, and AI feel overwhelming and you’d like a simpler plan for your real estate business, I’d love to have you inside the #GetSocialSmart Academy. 👉 Join the Academy: https://www.katielance.com/academy MORE RESOURCES: 🎁 Free social media resources: https://www.katielance.com/freebies 00:00 Nothing To Post Which of these three ideas are you going to try first? Let me know in the comments! #RealEstateMarketing #SocialMediaTips #ContentIdeas #RealtorMarketing #VideoMarketing | |||
| How to Use AI for Social Media Captions (Without Sounding Like a Robot) | 19 août 2026 | 00:04:05 | |
AI can help you write social media captions faster… but if you’re copying and pasting exactly what ChatGPT, Claude or Gemini gives you, people can usually tell. In this video, I’m sharing how I use AI to help write social media captions while still making sure the finished post sounds like ME. I’ll walk you through my actual process - from giving AI a video transcript or quick description to reading the caption out loud, shortening it, changing the hook, cleaning up emojis and adding my own personality back in. You’ll learn: * How I use ChatGPT to help write social media captions AI should help you communicate your ideas - not make everyone sound exactly the same. The goal isn’t to make AI write like a human. The goal is to use AI as a starting point and then make sure the final content sounds like YOU. 👇 How are you using AI for your captions? Do you edit heavily, use it as a starting point or write everything from scratch? Let me know in the comments! ❤️ If this was helpful, like this video and subscribe for more practical social media, video and AI tips for Realtors and small business owners. 🔗 MORE RESOURCES FROM KATIE: 🏡 Join the #GetSocialSmart Academy: 🎁 Grab my free social media resources: 📅 Get my free Content Grid: 🎤 Looking for a keynote speaker or social media trainer for your next event? ▶️ Subscribe to my YouTube channel: 📲 Follow me on Instagram: 🌐 Learn more: #SocialMediaTips #AITips #ChatGPTTips #ContentCreation #RealEstateMarketing 00:00 Stop Copy Paste AI | |||
| My Favorite Content Creation Apps I Use Every Day | 12 août 2026 | 00:05:38 | |
What apps do you actually need to create great social media content? In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow. The good news? You don't need dozens of apps to create great content! I’m a big believer in keeping your content creation process simple. Your phone can do a LOT on its own, and a few go-to apps can make creating, editing and repurposing content so much easier. In this podcst, I share how I use: 📱 DualShot Recorder to record horizontal and vertical video at the same time I also share some of my favorite simple content workflows - including how I organize B-roll, batch four or five videos at once, turn everyday moments into content and repurpose one video across multiple platforms. If you're a Realtor, small business owner or content creator who feels like content creation takes way too much time, I hope this gives you a few ideas to simplify your process! 👍 If this video was helpful, like, subscribe and share it with someone who could use it. CONNECT WITH KATIE: 📲 Instagram: https://www.instagram.com/katielance/ #ContentCreation #SocialMediaTips #VideoMarketing #RealtorMarketing #ContentCreator | |||
| #GetSocialSmart Academy Spotlight: Joanne Powell on Confidence, Consistency & Authentic Marketing | 06 août 2026 | 00:06:58 | |
What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up? In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington. Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence. You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business. In this interview you'll learn: 💬 We'd love to hear from you: 🏡 Connect with Joanne Powell: Katie's Resources and Links: 🎁 Get my FREE Content Grid: 🌐 Website: 🎤 Hire Katie to Speak: 📸 Instagram: 👍 Facebook: 💼 LinkedIn: ▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business. 00:00 Welcome and Introduction #GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance | |||
| How to Link a Reel on Instagram (New Feature) | 05 août 2026 | 00:02:19 | |
Did you know you can now link one Instagram Reel to another? This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content. Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile. In this video you'll learn: If you're looking for practical social media tips that actually save you time, you're in the right place! 👇 Did you know about this feature? Let me know in the comments! ⭐ Free Content Grid: ❤️ Join the #GetSocialSmart Academy: 🎤 Book Katie to Speak: 📸 Instagram: 💼 LinkedIn: 🌐 Website: Don't forget to like this video, subscribe, and share it with someone who could use this tip! 00:00 Link Reels Feature | |||
| The No-Burnout Content Batching System Every Realtor Needs | Katie Lance and Kelly Noble Mirabella | 30 juil. 2026 | 00:32:36 | |
Feeling like social media has become a full-time job? In this episode of The Katie Lance Podcast, I sit down with my longtime friend Kelly Noble Mirabella to talk about her new book, The No Burnout Batching System, and how Realtors can create consistent content without working around the clock. Kelly shares the exact mindset and systems that helped her recover from burnout, build a four-day workweek, and create months of content in advance—all while growing her business. If you've ever felt overwhelmed trying to keep up with social media, this conversation is packed with practical ideas you can implement right away. In this episode we discuss: • Why working harder isn't the answer to better marketing One of my favorite reminders from Kelly: "Consistency and frequency are not the same thing." You don't need to post every day. You need a simple system you can actually stick with. ⭐ Connect with Kelly Noble Mirabella 👇 Ready to simplify your social media? 📥 Download my FREE Content Grid: 🎤 Hire me to speak: 📚 Free Resources: | |||
| How to Reorder Your Instagram Grid (Without Editing or Pinning Posts) | 29 juil. 2026 | 00:02:48 | |
Did you know you can now reorder your Instagram grid without editing, deleting, or pinning your posts? This is one of my favorite Instagram updates because it gives you more control over how your profile looks when someone visits your page. Instead of being stuck with the order you originally posted, you can now move your best-performing content, organize a series, highlight evergreen posts, or push older content further down your grid. In this video, I'll show you exactly how to use Instagram's Reorder Grid feature, where to find it, and why I think every Realtor, entrepreneur, and small business owner should be taking advantage of it. You'll learn: One of my favorite strategies is moving older posts that already performed well back into my top 9-12 posts. It's an easy way to give great content a second life without creating anything new. Watch this episode on YouTube: https://youtu.be/GDyD3wO5eac Have you tried reordering your Instagram grid? Let me know! 👇 Helpful Resources
❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Hire Katie to Speak: https://www.katielance.com/speaking 📺 Subscribe on YouTube: https://www.youtube.com/@KatieLance 📸 Follow me on Instagram: https://www.instagram.com/katielance 🌐 Website: https://www.katielance.com If you found this helpful, be sure to like this video, subscribe, and share it with someone who wants to work smarter on Instagram! | |||
| Academy Member Spotlight: Barbara Farrand's Journey From Shy to Confident on Camera | 23 juil. 2026 | 00:04:59 | |
Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online. In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida. Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing. In this interview we discuss: ✅ What inspired Barbara to join the #GetSocialSmart Academy If you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story. ⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy 🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid 🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking 📺 Subscribe on YouTube: https://www.youtube.com/@katielance 📸 Follow me on Instagram: https://www.instagram.com/katielance 💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance 🌐 Visit my website: https://www.katielance.com 🌐 Connect with Barbara here: | |||
| The AI Tools I Actually Pay For as a Small Business Owner | 22 juil. 2026 | 00:08:13 | |
With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription. So, what is actually worth paying for? In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them. I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market. For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself. In this video, we’ll talk about: • Why I continue to pay for ChatGPT I would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled? Also, should I finally upgrade to the paid version of Claude? Send me a DM! Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy! ❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy 📅 Download my free Content Grid: https://katielance.com/contentgrid 🎤 Hire me to speak at your next event: https://katielance.com/speaking 🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance 📲 Follow me on Instagram: https://www.instagram.com/katielance 🌐 Learn more: https://www.katielance.com | |||
| Realtor Success Story: How Tara Robinson Transformed Her Marketing with the #GetSocialSmart Academy | 16 juil. 2026 | 00:07:53 | |
If you've ever wondered whether investing in your marketing, social media, and AI skills is really worth it, this interview is for you. In this Academy Member Spotlight, I sit down with Tara Robinson of RE/MAX First Choice Realty in Savannah, Georgia. Tara shares how joining the #GetSocialSmart Academy helped simplify her marketing, save valuable time, build confidence with social media, and embrace AI tools like Claude to grow her business. Whether you're a Realtor who struggles with consistency, wonders what to post, or feels overwhelmed by all the changes happening in social media and AI, Tara's story will inspire you. In this interview, you'll learn: ✔️ Why Tara joined the #GetSocialSmart Academy If you've been thinking about becoming more consistent with your content, this conversation is full of practical encouragement and real-world advice. Learn More: ✨ Join the #GetSocialSmart Academy: Connect with Tara Robinson: Connect with Katie: 🎁 Free Content Grid: 🎓 #GetSocialSmart Academy: 🎤 Hire Katie to Speak: 📸 Instagram: ▶️ YouTube: | |||
| Why Most Realtors Still Aren't Using Video (And How to Start Today) | 15 juil. 2026 | 00:06:44 | |
Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video? In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you. I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection. We'll also talk about:
If you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up. Helpful Links: 🎓 Join the #GetSocialSmart Academy 🗓️ Download my FREE Content Grid 🎁 Free Resources ▶️ Subscribe to my YouTube Channel 📱 Follow me on Instagram 🎤 Learn more about my speaking programs 🌐 Visit my website | |||
| Realtor Success Story: How Tamara Transformed Her Social Media Marketing | 09 juil. 2026 | 00:09:43 | |
What happens when you stop trying to figure out social media on your own and start following a proven system? In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents. Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year. Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement. Learn more about the #GetSocialSmart Academy: https://katielance.com/academy Connect with Tamara Inzunza: Resources & Links 🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy 🗓️ Free Content Grid: https://katielance.com/contentgrid 🎤 Hire Katie to Speak: https://katielance.com/speaking 📸 Instagram: https://instagram.com/katielance 💼 LinkedIn: https://linkedin.com/in/katielance 👍 Facebook: https://facebook.com/katielance ▶️ Subscribe on YouTube: https://youtube.com/@katielance ▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts | |||
| Why I'll Never Use AI Headshots (Here's Why) | 08 juil. 2026 | 00:03:10 | |
AI is an incredible tool - but should it replace you? In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos. We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you! 👇 Helpful Resources 🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy 🎁 Free Content Grid: https://katielance.com/contentgrid 📸 Follow me on Instagram: https://instagram.com/katielance 💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance 🎥 Subscribe on YouTube: https://youtube.com/@katielance 🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw 🎤 Interested in having me speak at your event? https://katielance.com/speaking | |||
| How Beth Bloom Built Confidence with Social Media | #GetSocialSmart Academy Spotlight | 02 juil. 2026 | 00:06:26 | |
What happens when you stop waiting for everything to be perfect and simply hit publish? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California. Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors, and stop overthinking every post. If you've ever struggled with confidence on camera or wondered if your content is "good enough," this conversation is for you. In this interview we discuss: Whether you're brand new to content creation or looking for fresh motivation, Beth's story is proof that consistency beats perfection every time. 👇 Learn more about the #GetSocialSmart Academy: https://katielance.com/academy If you enjoyed this interview, be sure to: 00:00 Welcome and Introductions #GetSocialSmart #SocialMediaMarketing #RealEstateMarketing #LoanOfficerMarketing #ContentCreation | |||
| Not Feeling Creative? Try These 3 Content Creation Hacks | 01 juil. 2026 | 00:02:59 | |
Ever sit down to create content... and just not feel like it? You're not alone! In this episode, I'm pulling back the curtain on a recent content creation session where I had the time, the plan, and the house all to myself - but absolutely no motivation to hit record. Instead of giving up, I walked through a simple process that helped me get out of my creative rut and ultimately record multiple videos. From finding inspiration (without copying), to revisiting frequently asked questions, to digging through my camera roll for B-roll I could repurpose, these are practical strategies you can use anytime you're feeling stuck. If you've been waiting to "feel inspired" before creating content, this episode is your reminder that consistency often comes before motivation- not the other way around. In this episode, you'll learn: If you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with a friend who could use a little encouragement today. And if you're ready for more practical social media strategies, coaching, and content ideas, come join us inside the #GetSocialSmart Academy at https://katielance.com/academy. 👇 RESOURCES & LINKS ✨ Join the #GetSocialSmart Academy - Ready to simplify your social media and create content with more confidence? We'd love to have you inside the Academy! https://katielance.com/academy 📅 Grab my FREE Content Grid - need help planning your content? Download my free Content Grid: https://katielance.com/contentgrid
📺 Watch this podcast on YouTube: https://youtu.be/q8-LnWERv3o | |||
| Academy Spotlight: How Nazan Nazan Kirdar Is Showing Up More Confidently Online | 25 juin 2026 | 00:09:36 | |
What happens when a Realtor decides to stop overthinking and start showing up? In this Academy Spotlight episode, Katie Lance sits down with Realtor Nazan Kadir to talk about social media confidence, creating video content, and the value of learning in a supportive community. Nazan shares why she joined the #GetSocialSmart Academy, what she's learned so far, and how taking small steps has helped her become more comfortable with video and content creation. If you've ever felt intimidated by social media or wondered whether your efforts are making a difference, this episode is a great reminder that progress often comes from consistency, patience, and a willingness to try. In this episode: Learn more about the Academy: https://katielance.com/academy Download Katie's FREE Content Grid: https://katielance.com/contentgrid | |||
| Mid-Year Social Media Checkup for Realtors: What’s Working in 2026? | 24 juin 2026 | 00:04:33 | |
We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup. In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year. Instead of getting distracted by vanity metrics, Katie walks through the analytics that matter most, how to identify your top-performing content, and why now is the perfect time to repurpose, recycle, and repost content that has already proven successful. You'll learn: If you've been feeling overwhelmed by social media or wondering what to post next, this episode will help you simplify your strategy and focus on what works. Ready to make the second half of the year your strongest yet? Learn more about the #GetSocialSmart Academy at katielance.com/academy Grab our free content grid here : https://katielance.com/contentgrid Watch this podcast on YouTube here https://www.youtube.com/watch?v=NSNgEDw-nbM&t=34s | |||
| Why This Realtor Has Stayed in the #GetSocialSmart Academy for Years | Beth Golding's Story | 18 juin 2026 | 00:06:58 | |
What does it take to stay consistent with social media as a busy Realtor? In this episode of The Katie Lance Podcast, I sit down with longtime #GetSocialSmart Academy member Beth Golding, a Realtor serving the greater Baltimore area. Beth shares her experience as an Academy member, the importance of consistency over perfection, and how simple social media strategies have helped her stay visible and connected in a fast-changing industry. We talk about:
Beth's perspective is a great reminder that social media success isn't about doing everything perfectly. It's about showing up consistently, staying relevant, and finding systems that make marketing easier. Connect with Beth: https://www.instagram.com/bethgoldinghomes_baltimoremd/ Learn more about the #GetSocialSmart Academy: https://katielance.com/academy
Connect with Katie: If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow Realtor who could use a little extra encouragement with their social media marketing. 💙 | |||
| Academy Member Spotlight: Joe Mendez Shares His Social Media Journey | 11 juin 2026 | 00:07:06 | |
What happens when you stop consuming content and start taking action? In this special #GetSocialSmart Academy Member Spotlight, Katie Lance sits down with longtime Academy member Joe Mendez, a Realtor in Long Beach, California, to talk about his social media journey, what inspired him to join the Academy, and how consistent learning and implementation have helped him grow his business. Joe shares: One of the biggest takeaways from this conversation is that success on social media doesn't come from knowing more - it comes from consistently putting what you learn into practice. Whether you're a Realtor looking to grow your business, improve your social media presence, or simply stay motivated, you'll find plenty of inspiration in Joe's story. Resources & Links: Learn more about the #GetSocialSmart Academy: Connect with Joe: Connect with Katie: Follow Katie on Instagram: Watch this episode on YouTube: https://youtu.be/3VKg6joxbqs If you enjoyed this episode, please subscribe, leave a review, and share it with a friend or colleague who could benefit from the conversation. | |||
| How Realtors Can Use PR and Mini Books to Build Credibility and Stand Out | Interview with Melanie Rembrandt | 09 juin 2026 | 00:23:19 | |
What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build credibility, stand out in a crowded market, and create more opportunities for their business. Melanie shares practical ways to leverage PR as a local expert, connect with media outlets, and position yourself as the go-to resource in your community. We also discuss why authenticity matters more than ever in the age of AI and how a simple mini book can become a powerful tool for marketing, lead generation, and relationship building. In this episode, you'll learn: ✔️ Why Realtors have a unique advantage when it comes to PR and media exposure ✔️ How to become a trusted local expert and resource ✔️ Common PR mistakes that can hurt your visibility ✔️ The power of mini books and how they can help you stand out ✔️ Why credibility and authority matter more than ever ✔️ How to repurpose existing content into valuable marketing assets ✔️ The importance of having a marketing strategy behind your content If you're looking for creative ways to differentiate yourself, build trust, and attract more opportunities, this episode is packed with practical ideas you can start implementing right away. 🔗 Interested in learning more about creating your own mini book? 🔗 Connect with Melanie: 🔗 Learn more about the #GetSocialSmart Academy: 🔗 Connect with Katie: 🎧 Enjoyed this episode? Affiliate Disclosure: Some links shared may be affiliate links, which means I may earn a commission if you choose to purchase through them, at no additional cost to you. I only recommend products, services, and resources I genuinely believe can help you and your business. | |||
| Inside the #GetSocialSmart Mastermind Experience for Realtors | 28 mai 2026 | 00:47:50 | |
What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!) You’ll hear reflections from a returning attendee who doubled her business, completed her 12-month plan, and shared why this experience feels so different from traditional conferences and events. If you’ve been craving more clarity, connection, and momentum in your business, this episode is for you. Watch this podcast on YouTube here >> Learn more about the #GetSocialSmart Mastermind | |||
| Why Community Matters More Than Ever | 21 mai 2026 | 00:11:28 | |
What if the real key to success in real estate and business today isn’t another app, algorithm, or AI tool… but community? In this episode of The Katie Lance Podcast, Katie shares reflections and takeaways from a recent #CoffeeWithKatie Community Zoom inside the #GetSocialSmart Academy and why meaningful relationships matter more than ever in 2026. From Facebook and Instagram strategies to collaboration posts, engagement tips, and building intentional connections online and offline, this episode is a reminder that social media is still about people.
If you’ve been craving more connection, support, accountability, and community in your business, this episode is for you. 🎓 Learn more about the #GetSocialSmart Academy | |||
| Luxury Real Estate Marketing, Relationships & Authenticity | Interview with Christophe Choo | 20 mai 2026 | 00:41:17 | |
What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningful relationships, embracing video and social media early on, and staying grounded in gratitude and personal growth. We also talk about AI, content creation, creating a sanctuary at home and work, and why “done is better than perfect” is still one of the best pieces of advice for entrepreneurs today. This episode is packed with practical wisdom, inspiration, and behind-the-scenes stories from one of the most recognizable names in luxury real estate. In This Episode:
Connect with Christophe Choo: Resources: | |||
| Realtors: Stop Overcomplicating Facebook | 12 mai 2026 | 00:06:42 | |
In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay visible without feeling overwhelmed. Katie also shares tips on Facebook Reels, engagement, community-building, and how to use Facebook more intentionally to stay top of mind with clients and referrals. Resources Mentioned: 🎓 Join the #GetSocialSmart Academy | |||
| From Music Producer to Top NYC Realtor: Steve Halpern’s Creative Edge | 07 mai 2026 | 00:30:09 | |
In this episode of the The Katie Lance Podcast, Katie sits down with New York City Real Estate Broker, Steve Halpern to talk about what it really takes to stand out in today’s competitive real estate market. From his background as a touring musician and producer to becoming a top NYC Realtor, Steve shares how creativity, storytelling, branding, and authenticity have shaped his business and helped him build a standout presence in luxury real estate. They dive into video marketing, emotional connection, team culture, taking creative risks, and why agents don’t need to copy everyone else to succeed. This conversation is packed with inspiration and practical takeaways for anyone looking to bring more personality, creativity, and confidence into their marketing and business. Additional Resources & Links Mentioned: 🎓 Join the #GetSocialSmart Academy Connect with Steve Halpern: | |||
| Facebook Isn’t Dead in 2026: What’s Actually Working Right Now | 05 mai 2026 | 00:10:31 | |
If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it. If you’re a real estate professional looking to simplify your Facebook strategy and stay consistent without the overwhelm, this episode is for you - and if you want to go deeper, you can grab the full training replay below. Links mentioned: | |||
| YouTube for Realtors: The Simple Strategy That Actually Works in 2026 | 28 avr. 2026 | 00:09:18 | |
If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process. The big shift? You don’t need to go viral - you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time! 🔗 Links Mentioned 🎥 YouTube Masterclass Replay + Workbook 🎓 #GetSocialSmart Academy 📸 Let's connect on Instagram | |||
| Simple Video Editing for Realtors: How to Create Videos Fast (No Overwhelm) | 21 avr. 2026 | 00:14:10 | |
If video editing has been slowing you down… this episode is for you. In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck. I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step.
🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow. 👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources! | |||
| B-Roll for Realtors: What to Film So Video Doesn’t Feel Awkward | 14 avr. 2026 | 00:09:59 | |
If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera - using simple B-roll. B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content. In this quick training-style episode, you’ll learn:
🔗 Resources: | |||
| The Easiest Video Strategy for Realtors (Even If You Hate Being on Camera) | 07 avr. 2026 | 00:09:15 | |
If getting on camera has been holding you back from video… this episode is for you. In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast. If you’ve been overthinking video or putting it off, this will help you finally get started! Resources & Links | |||
| Special Episode: Behind the Scenes at the First-Ever NAR Influencer Summit | 01 avr. 2026 | 00:10:47 | |
In this special episode, I’m taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I’m sharing my biggest takeaways from conversations with NAR leadership - and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there’s a lot happening behind the scenes. But at the end of the day, your success still comes down to how you show up, build relationships, and communicate your value. 🔗 Resources + Links: 👉 Free Content Grid Questions? Email me katie@katielance.com! | |||
| AI Doesn’t Have to Be Overwhelming (Here’s What Actually Works for Realtors) | 31 mars 2026 | 00:06:29 | |
In this episode, I’m giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We’re diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable. If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone. I’m sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn’t to replace you - it’s to support you. We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed. Plus, I’m sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork. And as always, a reminder that while AI is powerful… community is everything. ❤️ Links mentioned: If you’re ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect! | |||
| Canva AI for Realtors: Save Time, Create Faster + What You Missed From This Live Class | 24 mars 2026 | 00:12:24 | |
In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now. In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch. We talk about how to:
If you’ve ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.
💡 Academy Members: If you’re part of the #GetSocialSmart Academy, this class is already included for you inside your dashboard—along with a full library of trainings, templates, and resources. Are you using Canva AI yet? I’d love to hear what you’re trying or what questions you have. P.S. Also, check out our free resources here! | |||
| How to Turn One Video Into 10 Pieces of Content with Descript | 17 mars 2026 | 00:10:30 | |
In this episode of The Katie Lance Podcast, I’m sharing highlights from a recent #CoffeeWithKatie class all about Descript and AI video editing.
In this episode, I cover:
The goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you’d like the full class, replay, slides, and checklist, you can grab the training here. And if you’re a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here! Let's connect on Instagram @katielance | |||
| Gemini + Google Tools for Realtors: 9 Simple Workflows to Save Time | 10 mars 2026 | 00:11:00 | |
Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech. In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.
Links Mentioned in This Episode: Gemini + Google Tools Class Questions? DM me on Instagram @katielance - thank you! | |||
| How Realtors Can Use ChatGPT Without Sounding Like AI | 03 mars 2026 | 00:08:42 | |
In this episode of The Katie Lance Podcast, I’m sharing highlights from my recent #CoffeeWithKatie training, AI Made Simple: Your Everyday ChatGPT Workflow. If ChatGPT feels overwhelming, generic, or like it makes you sound robotic, this episode will help you rethink how to use it the right way. I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, listing descriptions, video ideas, and content repurposing - without losing their voice. You’ll also hear practical examples and a simple action plan you can implement this week. AI doesn’t need to replace you. It should support you. If you’ve ever thought, “I don’t want to sound like AI,” this episode is for you. Links Mentioned: AI Made Simple: Your Everyday ChatGPT Workflow (replay + slides + The Everyday ChatGPT Prompt Playbook) 🏡 Join the #GetSocialSmart Academy | |||
| What Realtors Are Missing on Instagram (Live Coaching Highlights) | 24 févr. 2026 | 00:08:43 | |
In this episode of The Katie Lance Podcast, I’m taking you behind the scenes of a recent live #CoffeeWithKatie session inside the #GetSocialSmart Academy. We did real-time Instagram hot seats. Real Realtors. Real profiles. Real feedback. And the themes that came up? They were too important not to share. If you’ve ever wondered:
This episode is for you. These are simple, practical tweaks that can instantly make your Instagram more searchable, more strategic, and more effective - without adding more work to your plate. Additional resources: Join the #GetSocialSmart Academy Download the Free Content Grid Grab the Instagram Masterclass Book Katie to Speak or Train Your Team Questions? DM me! | |||
| Leads Don’t Come From Posting. They Come From Systems | 17 févr. 2026 | 00:06:38 | |
If you feel like you’re constantly posting on social media but not getting the leads you want, you’re not alone. And the problem isn’t that you need more content. In this episode, I’m breaking down the biggest shift I’m seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time. We’ll talk about why random acts of marketing don’t work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I’ll also share where video, AI, and relationship-driven marketing fit into today’s landscape and why connection is outperforming perfection. If you’re ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle. Helpful resources: Join the #GetSocialSmart Academy Download the Free Content Grid Grab the Instagram Masterclass Book Katie to Speak or Train Your Team | |||
| From Inman to Instagram: What’s Working Right Now for Realtors | 10 févr. 2026 | 00:07:36 | |
Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle. A few things I talked about.... • Behind the scenes at Inman Connect Questions? Please DM me! | |||
| Taking the Online Offline: Connection, Consistency & Instagram in 2026 (life + biz update) | 03 févr. 2026 | 00:11:04 | |
In this episode, I’m coming to you a little tired, very real, and recording late from my hotel room in New York City. I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately. I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now. I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you. We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you. This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters. In this episode, we cover:
If you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins. Thanks for listening, and I’ll see you on the next episode! | |||
| What’s Working on Social Media in 2026 | Real Estate Content, Niche & Community | 27 janv. 2026 | 00:13:22 | |
In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026. From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.
In this episode, we cover:
Katie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.
👉 Join the #GetSocialSmart Academy If you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast! | |||
| How Realtors Can Use Google Sheets to Organize Content, Leads, and Life | 20 janv. 2026 | 00:10:34 | |
Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere? In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.” You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day. In this episode, you’ll learn:
Katie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet. Helpful links & resources:
If you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast. | |||
| Kickstart Your 2026 with an Effective Content Plan | 13 janv. 2026 | 00:10:20 | |
It’s still early in 2026, and if you’re feeling a little behind on your content or social media plan, you are not alone. In this episode, I’m breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year. You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused. We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout. If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence. Links Mentioned in This Episode 2026 Planning Masterclass | |||
| My Real Focus for 2026 (No Crystal Ball Required) | 06 janv. 2026 | 00:15:05 | |
In this episode, I’m sharing my real focus for 2026 - no hype, and no crystal ball required. I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity. This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026. Happy New Year! 🔗 Links Mentioned in This Episode
Let's connect! Email me katie@katielance.com or DM me @katielance | |||