Explorez tous les épisodes du podcast The Kara Report | Online Marketing Tips and Candid Business Conversations
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| 100 | 3 of My Clients Run Completely Instagram-Free Businesses (Here's How!) | 25 Nov 2025 | 00:28:06 | |
Marketing your business without Instagram sounds impossible… until you see the real strategies successful business owners are using every day. While the online space can make it seem like Instagram is the place to grow, convert, and stay relevant, the truth is far more nuanced — and far more freeing. In this episode, I’m pulling back the curtain on three very different businesses that thrive completely off Instagram. We’re talking real funnels, real marketing strategies, and real results… without the constant posting, burnout, or algorithm guessing game. These are the conversations that usually stay inside private client calls, but today you get a peek behind the scenes. Whether you’re craving a break from Instagram, wondering if you could ever grow without it, or just want confirmation that other paths do exist, this episode will give you ideas, clarity, and maybe even a little relief. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/100 Check out our sponsor Enji (the best social media scheduler for small business owners: https://thekarareport.com/enji Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport | |||
| 99 | 99 Episodes Later: The BRUTAL Truth About Podcasting (If Podcasters Were Honest) | 18 Nov 2025 | 00:31:10 | |
Podcasting looks simple from the outside, but once you’re actually doing it — especially as a business owner — there are so many hidden cons to starting (and having!) a podcast that no one warns you about. From confusing data to low listener engagement to the myth of effortless batching, running a podcast can feel like you’re constantly troubleshooting, adjusting, and deciding whether the effort is paying off. In this episode, I’m walking you through the honest truth about podcasting that most people in the online space never talk about. After nearly two years and almost 100 episodes, I’m sharing the behind-the-scenes realities... the ones that usually never leave a private voxer conversation. Whether you’re thinking about starting a podcast in 2026, already have a show you’re trying to grow, or simply want a more realistic picture of what consistent podcasting looks like (so you can feel like you're not so alone!), this episode is for you. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/99 Check out our sponsor Enji (the best social media scheduler for small business owners: https://thekarareport.com/enji Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport | |||
| 90 | You Are Leaving THOUSANDS On The Table Obsessing Over This (It's Not What You Think) | 16 Sep 2025 | 00:19:13 | |
It’s tempting, right? The promise of passive income: make money while you sleep, sell one course to hundreds, automate your way to freedom. But here’s the thing... chasing passive income too early is probably costing you thousands of dollars. In this episode, I’m pulling back the curtain on what really happens when you dive into passive offers before your business is ready. From the hidden costs of customer support to the constant cycle of starting and stopping, you’ll hear why services are often the smarter, more profitable path (especially in your first few years.) Whether you dream of launching courses and memberships one day or you’re simply tired of hearing “trading time for money” is the worst thing ever, this conversation will show you how service-based businesses can actually give you the freedom, income, and experience you need to scale sustainably. 🎙️ In This Episode:
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| 89 | It's Time To Talk About Time Anxiety | 09 Sep 2025 | 00:25:20 | |
It’s officially September, and that “back-to-business” urgency is real. But along with the fresh start can come a sneaky problem: time anxiety. You know that constant hum of I should be doing more, there’s never enough time, or why can’t I get it all done? Yep—that one. 🎙️ In This Episode:
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| 88 | Tired of the Traditional Launch Model? How She Used Close Friends Stories to Launch (Fast and Easy!) with Brittany Roberts | 02 Sep 2025 | 00:32:18 | |
We’ve all heard it before—successful launches require complex funnels, endless emails, and hours on Zoom. But what if you could sell out your program with nothing more than your phone, a little green circle, and a handful of creative ideas? In this episode, Instagram strategist Brittany Roberts takes us behind the scenes of her most successful (and simplest) launch to date—run entirely through Instagram Close Friends Stories. You’ll hear how she curated 250+ people into an exclusive list, delivered a 3-day teaching series from her couch, and sold out her group program without ever making it public. Whether you’re burned out on traditional launch models or just craving a more personal way to sell, Brittany’s fresh approach will inspire you to rethink what’s possible when you lead with connection over complexity. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/88 Learn more about working with our team: https://thekarareport.com/services Learn more about working with Brittany: https://thesocialbritify.com Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify Follow me on Instagram: https://instagram.com/thekarareport | |||
| 87 | So… You Didn’t Market Your Business This Summer? Here's What You Need To Do Now With Tayler Cusick-Hollman | 26 Aug 2025 | 00:43:26 | |
We’ve all been there—you head into summer with big marketing plans, only to look up in August and realize you ghosted your audience for months. Now Q4—the biggest sales season of the year—is around the corner, and panic starts to set in. This episode is your practical, no-fluff guide to getting back in the game without burning out. Returning guest Tayler from Enji and I talk about how to restart your marketing after a long break, rewarm your audience, and set yourself up for Black Friday success—even if you’ve been MIA since June. From smart content repurposing to strategic pacing, this conversation will help you avoid the “all in, then crash” cycle for good. Whether you’re a product-based business gearing up for holiday sales or a service provider ready to fill your Q4 calendar, you’ll walk away with a plan you can actually stick to. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/87 Learn more about working with our team: https://thekarareport.com/services Sign Up For a Free Trial With Enji: https://thekarareport.com/enji Sign Up For the Black Friday Summit (Aug 26-28): http://bit.ly/3HbeagB Follow me on Instagram: https://instagram.com/thekarareport | |||
| 86 | 5 Random "Rules" I'm Making For Myself (Start Gamifying Your Habits!) | 19 Aug 2025 | 00:10:34 | |
It’s easy to get caught up in big, lofty goals - more engagement, more sales, more visibility. But sometimes, the key to building momentum isn’t about overhauling your whole life or business. It’s about creating small, intentional rules that keep you consistent, focused, and motivated. In this episode, I’m sharing a handful of personal “rules” I’ve put in place for myself (some for business, some for everyday life!) that make getting things done a lot more fun. From gamifying my social media engagement to curbing my home décor spending, these little tweaks have had a surprisingly big impact on my consistency, focus, and overall enjoyment of the process. Whether you’re looking for ways to stay on top of your marketing, tame your inbox anxiety, or finally put those new ideas into action, you’ll find at least one tip here that you can adapt for your own life and business. 🎙️ In This Episode:
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| 85 | 4 Huge Advantages YOU Have Over 7-Figure Business Owners | 12 Aug 2025 | 00:19:34 | |
It’s so easy to look at the “OGs” of your industry or those seven-figure business owners and think, Wow, if only I’d started earlier or had that viral moment. Bigger audience, more money, more options—right? But here’s the thing: there are some very real advantages you have right now that they don’t. This episode is all about flipping the script and recognizing the four hidden advantages you have over those massive businesses—and how you can leverage them today. From the freedom to experiment without a PR crisis to the ability to pivot without dragging an entire team (and audience) along, you might realize you’re in a better position than you thought. Whether you’re sitting at multi-six figures, just starting out, or somewhere in between, you’ll walk away from this episode seeing your “smaller” business in a whole new light. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/85 | |||
| 84 | 2 Things I Would Tell You If Pinterest Wasn't "Working" | 29 Jul 2025 | 00:22:27 | |
Pinterest can feel like shouting into the void and as a business owner? It's seriously missing the dopamine hits we know and love from other platforms. But before you write it off completely, let’s talk about what might actually be going on under the surface. This episode is a follow-up to a blog-centric one I did back in Episode 72, but this time, we're zooming in on Pinterest. I’m sharing the two things I’d tell you if your Pinterest wasn’t working—because sometimes it’s a traffic issue, and sometimes it’s a conversion issue… and sometimes it’s a little bit of both. If you’re tired of chasing every new trend and hoping one of them finally sticks, I see you. This episode is more about understanding how Pinterest actually works today, and how to make it work for you. Whether you’re deep into strategy or just getting started, you’ll walk away with a clearer sense of what’s worth your effort (and what to stop obsessing over). 🎙️ In This Episode:
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| 83 | PR for Small Businesses: How to Get Earned Media That Actually Matters with Holly Mitton | 22 Jul 2025 | 00:31:14 | |
Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”? In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle. I’m joined by PR expert Holly Mitton of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, and it’s definitely not all pay-to-play. If you’ve ever thought PR was out of reach, or felt totally confused by the mixed messages and shady pitches in your inbox, this is the episode for you. 🎙️ In This Episode:
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| 82 | Is Blogging Still Worth It in the Age of AI? Yes, But... | 15 Jul 2025 | 00:26:34 | |
A few months ago, I saw the headline: “Google announces that traditional SEO is dead.” (or something like that lol). I paused. I re-read it. I rolled my eyes if I'm being honest. There are a lot of things to spiral about in 2025 but search-driven marketing going away is not one of them. That said, all of the conversations around "is SEO still a thing" did get me thinking deeply about how blogging fits into the world we're suddenly living in. A world where AI is writing everything from wedding vows to business strategies, and where the internet is flooded with content that’s technically correct… but kind of lame lol. So in this episode, I’m pulling back the curtain on the real questions so many of us are asking but maybe too nervous to say out loud: Is blogging still a smart marketing strategy for small businesses with limited budgets and time? This isn’t a tutorial or a hot-take. It’s a conversation. A look at what I’m seeing in my own business, what’s shifting under the surface, and how we can adapt without becoming robots ourselves. If you’re a service provider wondering how to stand out in a world of one-click content… you’ll want to tune in. 🎙️ In This Episode:
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| 81 | A Messy Midyear Check-in (And An Exercise I Love) | 08 Jul 2025 | 00:18:21 | |
Half the year is officially behind us (how?!), and if you’re feeling a little off-track, unmotivated, or just plain unsure what your goals even were in January… you are not alone. This episode is part pep talk, part planning session, and part personal catch-up as I walk you through my own messy Q2, what I’ve learned, and how I’m thinking about Q3 (and beyond). If your first half of the year didn’t go as planned, or if you never really had a plan, you’ll want to tune in. I'm also sharing one of my favorite simple tools for checking in on your life and business when you need a fresh start. This isn’t about hustle. It’s about clarity, kindness toward yourself, and realistic focus for the rest of the year.
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| 98 | The ONE Simple Marketing Funnel I’d Build If I Had To Start My Business Over Again | 11 Nov 2025 | 00:29:24 | |
We all know the online marketing world can feel overwhelming — especially when you’re surrounded by complicated funnels, pressure to automate everything, and endless talk about “low-ticket ascension models.” If you’ve been craving simplicity or wondering what you’d do if you had to start your business from scratch, this episode is your permission slip to pare it all the way back. In this episode, I’m breaking down the exact simple marketing funnel I’d use if I were rebuilding my business tomorrow — no bells, no whistles, no 57-email sequences. Just the foundational pieces that actually move the needle: a mid-ticket offer, a minimum-viable website, content that builds authority, and a visibility strategy rooted in real conversations, not cold pitching or passive posting. Whether you’re pivoting, starting fresh, or trying to get out of the “referrals and Instagram-only” cycle, this episode gives you a grounded, actionable path for building momentum quickly without burning out or overcomplicating things. We’re talking clarity, confidence, and cash flow — the sustainable way. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/98 Check out our sponsor Enji (the best social media scheduler for small business owners: https://thekarareport.com/enji Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport | |||
| 80 | Do you really need to market your business when you're fully booked? What I've been thinking lately... | 01 Jul 2025 | 00:12:45 | |
In this episode, I’m answering a question that’s come up more than once lately: Do I really need to keep marketing if I’m already fully booked? If you’ve ever found yourself in a busy season (from business demands to sick toddlers and surprise moves), it can be tempting to hit pause on visibility—but that might not be your best move. I’m sharing my real-life perspective on why staying visible still matters, even when you’re not actively looking for clients. And I'm speaking from experience here because I also talk about the time I ghosted my own audience in 2021. Plus, I’m keeping it short and sweet, because life’s already full enough. This is your reminder that showing up consistently doesn’t mean doing the most.
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| 79 | How to Pare Down Your Marketing for Summer (A Simpler Summer Marketing Plan That Still Works) | 24 Jun 2025 | 00:27:10 | |
You don’t have to do it all to stay consistent... and summer is the perfect time to prove it. In this episode, I’m pulling back the curtain on my own marketing strategy and showing you how I’m staying visible without maxing out my time, energy, or creativity. Whether you're a one-person show or leading a small team, this approach will help you simplify without losing momentum. We’ll talk about choosing the right platforms to prioritize (and which ones to put on pause), how to repurpose your content more effectively, and why it's totally okay if your numbers dip a bit in the summer. I’m also sharing the exact decisions I’ve made behind the scenes (from where I’m investing effort to what I’ve decided is just not worth stressing over right now). This is about doing less, but doing it with purpose. If you’ve been looking for a more sustainable way to market through the season without disappearing completely, this episode is your permission slip. 🎙️ In This Episode:
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| 78 | What NOBODY Tells You About Starting a Podcast (And How To Actually Make Money) with Hayleigh Hayhurst | 17 Jun 2025 | 00:36:58 | |
We talk a lot about podcasting as a visibility tool—but what if your podcast could do more than just get listens? What if it could build trust, generate leads, and actually support your bottom line? In this episode, I’m joined by Hayleigh Hayhurst—founder of Espresso Podcast Production and total genius when it comes to podcast strategy—for a conversation about what really goes into starting (and sustaining) a profitable podcast. We get into the behind-the-scenes realities, the biggest mistakes new podcasters make, and how to make your show work for your business, not drain it. Whether you’re podcast-curious or already deep into your episode archive, this conversation is full of refreshing honesty, actionable strategy, and permission to ditch perfection in favor of real impact. 🎙️ In This Episode:
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| 77 | AI Can’t Replace Your Voice But It CAN Help You Blog Consistently (Here's How) with Ryan Robinson of Right Blogger | 10 Jun 2025 | 00:34:41 | |
We talk a lot about traffic, SEO hacks, and cranking out content when we’re trying to grow our online presence. But what if the goal isn’t just more content—but better content that actually connects? In this episode, I’m joined by Ryan Robinson—long-time content marketer, blogger, and co-founder of RightBlogger—for a conversation about creating standout content in the age of AI. We talk about why the human element still matters, how AI can actually help instead of hurt your strategy, and what it takes to build content that people (and search engines) truly love. This episode is packed with practical tips and fresh perspectives on using AI intentionally, creating with your voice, and staying ahead as the content landscape evolves. 🎙️ In This Episode:
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| 76 | 6 Ways to Turn Your Website Into Your Hardest-Working Team Member with Carolyn Leasure | 03 Jun 2025 | 00:39:19 | |
In this episode, I’m joined by Carolyn Leisure—founder of Maypop Creative Studio and website evolution expert—for a conversation about turning your site from a digital business card into your hardest-working team member. We talk about strategy, automation, trust, and how to make sure your website is pulling its weight (so you can get out of your inbox and back into your zone of genius). This episode is packed with smart, simple tips to help your website grow with your business—and make your tech stack a whole lot more efficient in the process. 🎙️ In This Episode:
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| 75 | 5 (Kind of) Bold Decisions I Made With My New Website | 27 May 2025 | 00:26:30 | |
We talk a lot about optimizing for SEO, launching new services, and doing all the things in our businesses. But what happens when you decide to do less, simplify your offers, and lean into what feels truly aligned—even if it means walking away from things that technically work? In this solo episode, I’m pulling back the curtain on my brand-new website—and the five bold (and slightly scary) decisions I made behind the scenes. From cutting services I was ranking for to launching a new private podcast and letting a course take the back seat, I’m sharing the real, messy thought process that got me here. This episode is a must-listen if you’ve ever felt pulled in too many directions or wondered if it’s okay to not do what everyone else is doing.
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| 74 | Positivity Is Powerful (With Data To Back This Up!) + 5 Ways to Shift Your Messaging | 20 May 2025 | 00:27:51 | |
Positivity isn’t just nice—it’s powerful. In this episode, I’m sharing why positivity in marketing isn’t just a feel-good tactic—it’s a data-backed, results-driven strategy. If you’ve ever felt grossed out by fear-based sales tactics or guilty about trying to "agitate pain points," my hope is that this episode will feel like a breath of fresh air. I’m walking you through the latest Pinterest data on consumer behavior, how positivity impacts trust and conversion, and practical ways you can rewrite your messaging to attract empowered, ready-to-invest clients—without the guilt trips. Plus, I share examples of how I’ve shifted my own marketing language to focus more on progress, possibility, and integrity—and why it’s not just more ethical, but actually more effective. 🎙️ In This Episode:
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| 73 | 3 Things I've Heard Lately About Scaling (That I KNOW Are True) | 13 May 2025 | 00:11:00 | |
We talk a lot about growth, but what if scaling your business isn’t about adding more—but actually doing less? In this short solo episode, I’m sharing three quotes about scaling that have deeply resonated with me lately, and why I know they’re true based on my own experience. If you’ve felt overwhelmed by too many ideas, too many offers, or too much on your plate, this episode is a permission slip to subtract, simplify, and refocus on what matters most. Plus, I share what I’m cutting from my own business, how I’m shifting priorities post-move, and the sticky note that’s changing how I start my day.
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| 72 | 2 Things I'd Tell You If Your Blog Wasn't "Working" | 06 May 2025 | 00:12:56 | |
We talk a lot about blogging, consistency, and showing up online—but what if the reason your blog isn’t bringing in sales isn’t the amount of content, but how it’s structured? In this episode, I’m diving into the two most common issues that sabotage your blog’s performance—and how to tell if you’re dealing with a traffic problem or a conversion problem. If you’ve been blogging for a while and still aren’t seeing results, this one’s for you. I also share a surprising shift I made in my own routine that gave me more energy (spoiler: it involves motivational content, and I did not see it coming). This is a shorter, tactical solo episode—but if you’re ready to get more from the content you’re already creating, I promise it’s worth a listen.
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| 71 | Do You Really Need to Grow a Team? Why Staying Solo & Strategic Can Give You The Boring, Profitable Business You Deserve with Maggie Patterson | 29 Apr 2025 | 00:32:53 | |
We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn’t have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring? I have to be honest, in this stage of my business? Boring actually sounds pretty good to me. In this episode, I’m joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo business without the drama. We get into all the mindset myths, accidental micro-agencies, and how chasing the wrong version of “success” can leave you burned out and broke (even if it looks great on paper). If you’ve ever felt pressure to grow a team, launch a digital product, or “scale” in a way that doesn’t feel aligned—this one’s going to feel like a giant exhale. Permission granted to run a simple, quiet, profitable business that actually supports your life.
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| 97 | ChatGPT Atlas Review (8 Things I Tried, First Impressions, + A Candid Conversation About Whether Or Not It Will Replace Chrome) | 04 Nov 2025 | 00:36:07 | |
We all know that AI talk can feel both thrilling and slightly terrifying — and if you’re anything like me, you might’ve been firmly in the “Chrome forever” camp… until now. After spending the last week and a half inside ChatGPT’s new browser, I’m bringing you a true ChatGPT Atlas review — not hype, not theory, but exactly how I’ve been using it inside my real workflows as a business owner and creator. In this episode, I'm walking you through eight specific use cases that saved me time, sparked ideas, or changed how I write and market online. This isn't a “prompts hacks” episode: this is how Atlas feels, functions, and fits into everyday life when you run a business and want to protect your voice, your workflows, and your humanity in the content you create. If you’ve been wondering, “Is ChatGPT Atlas actually worth it?” or “Could this replace Chrome?” this episode is your starting point. Let’s talk pros, limitations, Agent Mode experiments, and whether this is tech you should actually invest your time in right now. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/97 Check out our sponsor Enji (the best social media scheduler for small business owners: https://thekarareport.com/enji The post I mentioned about Big Tech not aligning with our values (which is another reason I love Enji): https://www.instagram.com/p/DQHl8-lCXJx/ Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport | |||
| 70 | Imposter Syndrome Has Cost Me THOUSANDS.... Let's Talk About It (4 Ways) | 22 Apr 2025 | 00:27:34 | |
We talk a lot about strategy in business—pricing, marketing, systems—but what about the mindset stuff that quietly chips away at our growth and profits? The truth is, some of the most expensive mistakes I’ve made weren’t because of bad investments or wrong moves… they were because of imposter syndrome.
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| 69 | If I See "Ready To Get Started?" You Get An Automatic F (& Other Website Copy Tips From Sara Noel of BTL Copy) | 15 Apr 2025 | 00:32:31 | |
There’s no shortage of website advice out there—but if you’ve ever felt like your site is technically “fine” and still not doing the heavy lifting for your business, this episode is your sign to stop settling for “good enough” copy and start infusing your website with the kind of personality and clarity that actually converts.
🎁 Bonus: Sign up for Sara's FREE masterclass "I'm Cool, But My About Page Isn't" happening on Thursday: https://thekarareport.com/about-page-masterclass 🔗 Links Mentioned:
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| 68 | The 8 Marketing Metrics Every Business Owner Should Track with Ally from Akari Digital | 08 Apr 2025 | 00:32:23 | |
There’s no shortage of marketing advice out there—but if you’ve ever felt like you’re doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works.
🎁 Bonus: Grab Ally’s Google Analytics Self-Audit Tool for just $1 using the code KARAREPORT — it includes a step-by-step dashboard, walkthrough video, and a bonus lesson on UTMs to track where your traffic is coming from: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=KARAREPORT 🔗 Links Mentioned:
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| 67 | How to Build a High-Impact Business Without Sacrificing Your Freedom with Rosemary Dede | 01 Apr 2025 | 00:29:29 | |
There are a million ways to grow your business—but what if the most powerful strategy to grow a high-impact business was actually doing less? In this episode, I’m joined by holistic business coach Rosemary Dede, who helps high-achieving women build businesses that align with their lifestyle, values, and seasons of life. We talk about redefining success, creating intentional systems, and building a business that supports you, not the other way around. If you’ve ever felt overwhelmed, burned out, or like your business is running you, this episode is your permission slip to pause, reset, and build from a place of clarity. 🎙️ In This Episode:
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| 66 | Blogging For Your Business: What's Working Now? | 25 Mar 2025 | 00:40:24 | |
Are you still treating your blog like it’s 2017—posting short, generic updates and wondering why your traffic isn’t budging? Or maybe you’ve been putting off blogging altogether because you’re not sure it’s still worth it in the era of AI, TikTok, and shiny new platforms. If that’s you, this episode is a must-listen. Today, I’m diving deep into what’s really working for blogging in 2025—and what outdated strategies are dragging your content down. Whether you’re brand new to blogging or looking to revive your content strategy, I’m sharing actionable tips, real talk about SEO (it’s not dead!), and how to make sure your blog posts actually lead to sales. 🎙️ In This Episode:
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| 65 | 3 Tips For Selling Right Now (When The World Is Chaos and Everything Feels Hard) | 18 Mar 2025 | 00:20:41 | |
Are you feeling like selling your offers is harder than it used to be? Maybe your last launch didn’t hit like you thought it would, or you're noticing your audience seems more hesitant to buy. You’re not imagining it — the market has shifted, and people are being way more cautious with how they spend. But that doesn’t mean you can’t still sell well (and ethically) in this season. In this episode, I’m sharing 3 real, actionable tips for selling right now — even when the world feels chaotic and everything just feels… hard. From reducing risk for your buyers to tightening up your messaging so it actually resonates, this episode is full of honest advice and practical strategy for business owners in launch mode (or honestly, anyone trying to keep revenue steady in weird times). So if you’re tired of second-guessing your sales strategy, or just want a little reminder that it is still possible to thrive in business — this episode is for you. 🎙️ In This Episode:
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| 64 | How To Be The Last Tab Someone Has Open: Brand Voice Guides, Client Experience Copy, and Messaging That Sticks with Andrea Shah | 11 Mar 2025 | 00:36:32 | |
There are so many ways to market your business, but one of the most underrated tools? Client experience copy and building a brand voice guide. Everyone talks about sales emails and conversion-driven copy, but what about the emails and messaging after someone inquires? From your inquiry forms to your follow-ups, proposals, and even your contract emails—every touchpoint is an opportunity to reinforce your brand voice and create a seamless client experience. If you’ve ever struggled with writing client emails that feel personal and efficient, this episode is for you! We’re diving into how to craft copy that sounds like you, helps you stand out, and makes the entire client journey smoother.
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| 63 | An Advanced Conversation About Lead Generation (+ Why Your Freebies Aren't Working) with Samantha Burmeister | 04 Mar 2025 | 00:32:24 | |
There are so many buzzwords in the online space, and "lead generation" is definitely one of them. Everyone says you need to grow your email list, create lead magnets, and optimize your landing pages—but how do you actually make it work? If you’ve ever launched a freebie, only to wonder “Where are the leads?”, this episode is for you! We’ll go beyond the basic advice and talk about what truly makes a lead magnet successful—from landing page copy to strategic call-to-actions. PS: You can grab Sam's Clickable AF CTAs for ONLY $1 using the code KARAREPORT: https://nomadcopyagency.thrivecart.com/clickable-af-ctas/
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| 62 | Pinterest Marketing in 2025: What's Working Now? | 25 Feb 2025 | 00:51:53 | |
Are you still using Pinterest like it’s 2019—and wondering why your results aren’t what they used to be? Or maybe you’ve heard that Pinterest is a great tool for traffic and sales, but every time you try, it feels like you’re just throwing pins into the void. If that sounds familiar, this episode is for you. Today, I’m breaking down exactly what’s working on Pinterest in 2025—and what’s absolutely not worth your time anymore. From outdated strategies that could actually be hurting your reach to the real truth about pinning frequency, keywords, and graphics, we’re diving deep into the latest Pinterest trends. So, if you’re ready to turn Pinterest into a powerful, profitable part of your marketing strategy (without second-guessing every pin), let’s get into it! 🎙️ In This Episode:
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| 61 | My Biggest Business Lessons: What I Got Right (and Wrong) in My First 8 Years in Business | 18 Feb 2025 | 00:38:35 | |
Eight years in business—what a ride! I can’t believe it’s been that long, and honestly, it feels like the perfect time to reflect on everything I’ve learned. There are things I’m so glad I did early on… and then there are the things I’d 1000% do differently if I could go back. In this episode, I’m getting real about the biggest lessons from my business journey—what worked, what totally flopped, and what I wish I’d known sooner. From the systems I should have set up earlier to the investments I’ll never make again, I’m sharing it all. If you’re in the thick of growing your business (or just love a good behind-the-scenes chat), I hope this episode resonates with you! 🎙️ In This Episode:
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| 96 | 8 Things I've Learned From Obsessively Watching Youtubers | 28 Oct 2025 | 00:32:36 | |
We all know that watching YouTube can feel like both education and escapism — but lately, it’s also been a masterclass in marketing. After bingeing everything from home makeovers to productivity vlogs, I’ve realized that the best creators on YouTube are teaching small business owners something deeper: how to show up online with more confidence, personality, and longevity. 🎙️ In This Episode:
🔗 Links Mentioned: Read the full shownotes: https://thekarareport.com/96 Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport | |||
| 60 | 7 Mistakes You’re Making with Your Virtual Assistant (Why They Keep Quitting Or Failing To Meet Your Expectations) | 11 Feb 2025 | 00:25:13 | |
Do you keep hiring virtual assistants, only for them to quit after a few months? Or maybe you’ve brought on a VA, hoping they’d magically take tasks off your plate, only to find yourself more overwhelmed than before. If that sounds familiar, this episode is for you. Today, I’m diving into the biggest mistakes business owners make when hiring and managing VAs—and what you can do to create a work environment where they actually want to stay. Whether you’re struggling with high turnover, unclear expectations, or just feeling like your VA isn’t the stress reliever you expected, we’re going to break it all down. So, if you’re ready to build a team that truly supports you (without the constant hiring cycle), let’s get into it! 🎙️ In This Episode:
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| 59 | 9 Ways to Find Fresh Content Ideas (When You've Said EVERYTHING There Is To Say) | 04 Feb 2025 | 00:26:11 | |
Do you ever feel like you've said everything there is to say in your business—like you're just repeating yourself over and over? While repetition is key in marketing, it can still start to feel a little stale. If that sounds familiar, this episode on how to find content ideas is for you. Today, I'm sharing nine ways I generate fresh content ideas—even as someone who writes a ton of content. These strategies work not only for social media but also for blog posts, podcasts, and YouTube channels. As a service provider with years of experience working with clients, I still have to find new ways to say the same thing in fresh, engaging ways. So, get ready—I’m spilling all the tea on how I do it. Let’s dive in! 🎙️ In This Episode:
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| 58 | 4 Easy Steps to Scale Your Business Without Ads (Marketing Edition) | 28 Jan 2025 | 00:19:40 | |
As an online business owner, you likely know the importance of scaling your business. But what if you don’t have the budget for ads? Or even if you DO have a budget for ads, you might be wondering if there is any way to scale your business without ads (or at the very least - diversify your efforts). First, let me cut to the chase: the answer is a resounding yes!
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| 57 | Predictable Income or Creative Freedom? How to Choose Between Retainer Model vs. Project-Based Work | 21 Jan 2025 | 00:19:00 | |
If you're a freelancer or a creative business owner, chances are you've thought about whether to focus on project-based work, aim for more retainer clients, or try a mix of both. Maybe you're currently doing one and wondering if the grass is greener on the other side? That's exactly what I want to dive into today. I've worked in both a retainer model vs. project-based clients, and I have plenty of thoughts to share—lessons I've learned, pros and cons, and what’s currently working for me. Let’s get into it!
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| 56 | What It Really Looks Like to Get Better at Marketing: Getting Off the Instagram Grind, Investing in Brand Photos & Using Enji with Danison Fronda-Tietz | 14 Jan 2025 | 00:45:18 | |
What does it really look like to get good at marketing? Especially at the beginning of the year, many of us set lofty goals: add a new channel to our marketing, spend less time marketing, finally be consistent, or create better content. But what does that actually look like? How can we actually get better at marketing? One of the things I wanted to bring to you early this year is an interview with a real business owner about how they finally got their marketing act together. If you’re on the Instagram hustle train or just wondering where to start, you’re going to love this interview with Danison.
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| 55 | An End of Year Recap, My 2025 Goals, and 2 Unconventional New Years Resolutions I Think Every Business Owner Should Have | 07 Jan 2025 | 00:36:47 | |
Is anyone else still in disbelief that it’s 2025? This episode is for all my nosy listeners who love a peek behind the scenes—hearing about other people's goals, reflections on the past year, and plans for the new one. If that’s your kind of tea, you’re in the right place! Last week, I posted a story on Instagram about how I create quarterly Looms for my team, and it got a lot of interest. So today, I’ll dive into that process, share my reflections on last year, and talk about what’s on my mind for 2025—which, by the way, still feels surreal to say! I’m also sharing two unconventional New Year’s resolutions that I believe should be on every business owner’s list. There’s a lot to cover, so let’s get into it!
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| 54 | Are You a Bad Communicator? 5 Ways to Get Faster Responses From Your Clients or Team in the New Year | 31 Dec 2024 | 00:14:53 | |
In this episode, I’m sharing practical tips that have made a huge difference in my business and could do the same for you. If you’ve ever dealt with missed deadlines, unclear requests, or slow responses, these simple tweaks will make your communication clearer, faster, and more effective. If you want to get faster responses (and BETTER responses) from your clients and team, these will help!
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| 53 | Mental Breaks in Marketing: Taking Time to Reflect, Recharge, and Reimagine | 24 Dec 2024 | 00:09:07 | |
In this episode, I'm talking about why we need to start taking intentional breaks when it comes to marketing and content creation. I'm also sharing my recent experience with batching podcast episodes, lessons learned from observing other creators, and why giving yourself "white space" can lead to fresh ideas and renewed creativity. Whether you're managing a podcast, blog, or business, my hope is that this episode inspires you to prioritize rest while staying consistent.
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| 52 | Is It Time to Hire a Marketing Agency? 3 Questions to Ask Before You Splurge on a Marketing Agency | 17 Dec 2024 | 00:15:57 | |
Hi! Your favorite content marketing agency here, coming at you with an episode that I swear is not a sales pitch for our services (although, hello, what are you waiting for? hire us for blogging and Pinterest). Instead, I'm sharing 3 KEY questions that I think you should be asking before you hire anyone to market your business for you (regardless of if you're looking for a virtual assistant to support you, a blogging/pinterest agency, or even a social media manager).
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| 51 | The 5 Ps to Profitable Podcast Guesting (+ How to Create a Steady Flow of Highly-Qualified Leads Without Paid Ads) with Dustin Riechmann | 10 Dec 2024 | 00:35:00 | |
Are you thinking you might like to be a podcast guest someday? Maybe you've been a podcast guest and you're thinking, Hey, I want more of that. Or maybe you're looking for alternative ways to market your business, but you're not set on starting your own show. I would love to tell you how I found Dustin and invited him on this podcast, but it actually comes up in this interview because it is part of his podcast guesting strategy. So for me, it was just super fun to watch his strategy in action and the way it was so natural (and yup, it works!).
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| 95 | Debunking The Biggest Pinterest Myths I Hear As A Pinterest Manager: What Actually Works in 2025 | 21 Oct 2025 | 00:25:49 | |
We’ve all heard them: “Pinterest doesn’t work anymore.” “It’s only for recipes and DIY.” “You need to post 35 times a day to see results.” But what if those Pinterest myths are actually keeping your business from one of the most powerful organic traffic tools out there?
Pinterest episodes to binge next: - How to get sales from Pinterest: Episode 13 - What's working on Pinterest in 2025: Episode 62 | |||
| 50 | 2 of the Biggest 2025 Website Trends (+ UX Tips You'll Want To Implement ASAP) with Hannah Davis | 03 Dec 2024 | 00:30:39 | |
Who doesn’t love a good trends episode? Today, I’m excited to bring on Hannah Davis to talk all about 2025 website trends and how we can update our websites without making them look overly trendy. I also loved how she tied in website UX (user experience) into everything she does! We chatted all about the balance between copy and design, how to use templates effectively, and common website mistakes to avoid.
PS: We talked a lot about the importance of good COPY in this conversation. So this is me reminding you that I offer VIP days if you want a professional to write yours for you: https://thekarareport.com/copywriting Links Mentioned:
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| 49 | 3 Things I'd Do If I Wanted To Make More Money in December | 26 Nov 2024 | 00:10:18 | |
I know that this week is absolutely crazy for some people. A lot of people are having Black Friday sales, it's Thanksgiving for my American friends, and everyone is just getting ready for the holiday season if they're not already in holiday mode already. So I just wanted to bring you a super short episode with just a little mindset shift to consider as we close out the year and answer the question: can you make money in December? I feel like at this stage of the year, a lot of us feel like our year is kind of set. We have made most of the money that we're going to make, or at least we know what we can expect in December. It's easy to fall into a trap thinking that nobody buys in December or hey, maybe you don't really want to work in December. That's what we're going to talk about today.
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| 48 | 3 Steps to Start Profit Planning for the New Year with Geily Romero | 19 Nov 2024 | 00:30:11 | |
As the year begins to wind down, I know we all have one thing on our minds: MONEY. Whether we’re thinking about holiday spending, setting goals for 2025, making the most of the final month of the year, planning for more income in 2025, or identifying expenses for tax write-offs, money is definitely a top focus.
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| 47 | The Ultimate Black Friday Launch Game Plan with Dolly Delong | 12 Nov 2024 | 00:36:58 | |
Today, we're diving deep into Black Friday launch strategies with the incredible Dolly DeLong. Dolly, a seasoned systems and workflow expert (and the #1 person recommended on threads to talk about this!), shares her approach to launching with intention, offering tips to move from a scattered approach to a structured, strategic game plan.
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