In the last episode of Series 7, we talk about what you're going to invite into 2024. A challenge, opportunities, money, calm, a round the world trip? Say it out loud and dress for the job you want.

Podcast pairing 🍷: I suggest you listen to this alongside episode #132 with Fiona Humberstone, The Brand Stylist - she talks about how to bring your ideas to life: https://audioboom.com/posts/8385630-ep-132-looks-matter-with-the-brand-stylist-fiona-humberstone.
CONNECT
Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

A Just Bloody Post It Note full of home truths and advice if you'd like to pitch to be a guest on podcasts (and you should, great idea!).

Because, and this is said with love and understanding, most of the pitches I get for #JustBloodyPostIt suck. 

Listen to find out

• what will really get you on a podcast
• how to make contacts and network to secure the opportunities you want
• what was in the best pitch I ever got

Podcast pairing 🍷: now listen to sales expert Sara Dalrymple's episode on how to put yourself and your product out there to get more sales: https://audioboom.com/posts/8390647-ep-134-how-to-love-selling-with-sara-dalrymple

CONNECT
Follow me on Instagram: https://www.instagram.com/_helen_perry_/.
and get my mindful marketing email newsletter The Switch: https://www.helen-perry.co.uk/the-switch-newsletter/.
Email if you'd like to chat about anything that's come up in the episode on helen@helen-perry.co.uk.

This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

Dear Listener, this is an important episode.

We're talking about redefining our relationship with sales and selling with sales and business mentor Sara Dalrymple.

Sara's on a mission to help coaches and creatives (and anyone who'll listen!) to get over their fear and blocks around selling and start moving their business forward. So you can stop making pennies and start making all the pounds.

In her new book "More Sales Please" (click here to pre-order) Sara delves into those invisible barriers many of us, often women, unknowingly put up when it's time to talk about our selling work.

We discuss,

• How we've learned to love selling
• But why so many of us find it excruciating
• What makes for a great sales message
• and how quickly you can get results!

CONNECT
Sara on Instagram: https://www.instagram.com/saleswithsara/
Helen on Instagram: https://www.instagram.com/_helen_perry_/
Email the show: helen@helen-perry.co.uk
Get The Switch, a very useful email for creatives who are marketing their work online: https://www.helen-perry.co.uk/the-switch-newsletter/.

This show's produced by Suz at Story Publishing.

David Hieatt is the co-founder of, well lots of things tbh, but maybe most famously Hiut Denim and The DO Lectures. He's a big deal in my world for writing a brilliant little business book, about emails. We both love them for all their unsexy effectiveness!
 
So in this episode we chat about, 

• writing decent content (a rare and still compelling thing)
• why he prioritises emails over Instagram
• being scrappy (hurrah)

https://notabout-thekids.us18.list-manage.com/subscribe?u=d6ac639387d8ddf1616555042&id=24d1a34850 to get my really useful weekly email The Switch - it's for people marketing their small biz on the internet.

And this is the link to buy David's book Do Open: How a simple email newsletter can transform your business (and it can).

Thanks always for listening, subscribe, review and tell your friends - it'll help more people find us. 

**I swear once, you've been warned**

After 43 episodes and 40 thousand listens this podcast still feels at the very beginning of its journey - thank YOU for jumping on the ride. I've taken a few minutes this week to reflect on what got it started, and where it's going. Whether it's making money, or just making me happy. And what's most important...

Pop over to Instagram and let me know what you think.

**There's one swear in this episode, wouldn't want you to be surprised 😉**

What. A. Guest I've got for you to kick of season 3 of The #JustBloodyPostIt Podcast.

Clare Mackintosh is the multi award-winning Sunday Times best selling author of I Let You Go and Hostage. And she's a total content marketing geek on the side.

We chat about how Clare's grown her

• online book club
• TikTok following
• mailing list

And how her previous life as a police officer's helped her to craft brand stories that resonate with just the people who're likely to buy her books.

Clare mentions a plugin called Groupboss that she uses to connect her Facebook group to her email list, here's a link: https://chrome.google.com/webstore/detail/groupboss/gakcpcoikgklfbajjkdaomcfkpeiobfl.

Help spread the word...

Every subscribe and review you leave helps #JustBloodyPostIt find new ears, and I'm grateful for them all.

Hope you enjoy this episode - pop over to Instagram and let me know what you think. It's great to be back, Hx

p.s thanks to Penny @barbrusasocial for introducing me to Clare's TikTok, Penny's a TikTok specialist - go give her a follow.

***WARNING a few swear words in here ;)***

Bonus episode in response to a big response that happened on a post I shared - read it here - about women, and dancing and being daft on Instagram. And algorithms and platform pleasing. Let me know what you think. Hx

The best content ideas are very often sparked by a bloody good question.

This episode is in response to a DM I got over on Instagram. It said,
  'Marketing and Instagram experts always go on about 'finding your ideal followers' and 'creating posts for your perfect customer' but how, exactly do you find these perfect people or how do they find you?Over the past 4-and-a-bit years I've grown an online audience that's packed with enough with ideal followers to support my work.

It takes time. You have to know who you're talking to, and do your best to be yourself in your social posts (your vibe attracts your tribe). 

But there are also things you can do to help get noticed by your best people. Listen to find out how.

**There's one swear towards the end.**

This is the story of how emails transformed my work.

Taking it from a gorgeous but barely-breaking-even Instagram community to a small biz that earns tens of thousands of pounds per course.

Want some of the secret email sauce to sell more of your brilliant stuff?

My email marketing course Lists Club starts on Tuesday 11th January. 

It's a 3 week part-live, part-self-paced adventure that'll show you how to 

• set your email list up properly 
• send great newsletters and sales messages 
• and attract subscribers for the long term

You can click to read all about it here.

Full price £279.

For podcast listeners and email subscribers (aka my favourites) there is an early booking discount price £229 available until Sunday 2nd January, use the code EARLYBIRD or EARLYBIRDSPLIT (for the split payment option).

Message me on Instagram or email helen@helen-perry.co.uk if you have questions.

This year, I understood how to embrace awkwardness in my business, accept the Instagrammyness of Instagram, to understand why putting time into your relationships is never time wasted and lots lots more.

Have a listen and pop over to Insta and let me know what you think.

Wonder what 2022 will make us realise?

Thanks always for listening, wishing you a restful festive break with your loved ones.

My next course Lists Club, an email marketing adventure, starts in Jan get on the wait list.

Bad news. There's no silver bullet or growth hack hiding in this episode, just a list of the various ways I've add new Insta followers, email subscribers and podcast listeners to my online audience this year.

I mention my Insta Lunch Break buddies Lou @spark_social, Milla @pinkstormsocial and Kirsty @rebuildagram. Go and give those girls a follow.

And my hashtags workbook You can do hashtags, is available now for you to download just click here to get it. 

Our guest this week, former hairdresser Sally Hurman has more than 90k followers on her Instagram account @gettingstuffdoneinheels, which means she works with big brands as a home and fashion influencer. She's also used her following to open an online shop and raise awareness about blood cancer.

We chat about
 

• whether influencer's still a dirty word
• how to deal with trolls and critics
• looking after the followers you've already got
• embracing constant change on social platforms
• and how to beat the bots (competitions hack included, listen until the end)

Sally also uses her platform to raise awareness about blood cancer and specifically the stem cell register DKMS. If you'd like to find out more about their work to fight blood cancer https://www.dkms.org.uk.

The #JustBloodyPostIt Podcast is taking a break now until the new year when we'll be back with season 3.

In the meantime, catch up with episodes you've missed (so many good conversations) and if you like the show - please leave a review wherever you listen, it helps other people find us.

Ok so I might not have the world's biggest Instagram following (that's Cristiano Ronaldo) or longest email list or most listened-to podcast (yet!) but if you want to know about engagement I AM YOUR GAL.

My social posts and emails get engaged with, engaged upon, are engaging enough to drive plenty of work through my business.

They do not get ignored, they get committed upon, saved and shared. Marketing gold.

How?

How do you get people to engage with the content you're working so hard to create?

Jump in to this Post It Note, I've some tips for you...

Click to get my weekly email The Switch for more help marketing your small business brilliantly on the internet. 

This time, we're in conversation with exec coach and 'enoughness' expert Dr. Mandy Lehto. She specialises in helping overachievers and perfectionists to confront their not-enough feelings and work towards a happy acceptance that you're as good and capable as anyone else.

We discuss Mandy's wiggly career (though investment banking, parenting and burnout) and

• about not knowing what you're doing (in business!)
• the subtle art of recognizing one’s audience
• and being fine about being right for almost no-one 

CONNECT

Mandy on Instagram: https://www.instagram.com/mandylehto/
Mandy on LinkedIn: https://www.linkedin.com/in/mandylehtopersonalbrandimage
Helen on Instagram: https://www.instagram.com/_helen_perry_/
What more marketing goodness? Get The Switch my weekly email newsletter that's read by thousands of creatives every week click to sign up here.

This show's produced by Suz at Story Publishing.

**There's a teeny swear near the end, in case you have sensitive ears.**

Fashion brand consultant Elizabeth Stiles teaches small fashion start-ups how to get their product made, out there and on people's backs.

After years working in-house for brands like Next and Miss Selfridge she had a moment of clarity (on a yoga mat, as you do) that she could package up and sell her knowledge on the internet.

Elizabeth got my attention - not because I want to start a fashion brand - but because of how brilliantly she sells her courses on Instagram. 

Listen to find out, 

• how often she posts when she's in launch-mode
• the unsexy truths of successful digital marketing
• and how to know when your account needs a trip to the Instagram beauty salon

If you enjoy the show I'd be forever grateful if you could leave a review on the podcast platform you listen on. It helps others find us. Back soon, H x

This one's to debrief you (and myself) on the lessons learnt from the recent sales campaign for my course Engaging Instagram.

It was a white knuckle ride that forced me to hang in there and keep talking while the till was not always ringing. But did it end well? Listen to find out!

https://www.instagram.com/suzydarke/ to follow the writer and coach Dr Suzy Darke @suzydarke whose brilliant post about time I mention in this episode. Time is just one of the big, unsung, unsexy ingredients of success, don't you think?

And https://audioboom.com/posts/7963979-justbloodypostit-note-how-to-get-comfortable-with-selling-on-social to listen to my post it note about selling, and learning to feel comfortable with it (which you can).

This is a chat I've been wanting to have for a while. About how being a journalist sets you up very nicely indeed to have a winning online profile.

It was my old job you see, reporting the news on the radio. And I learnt skills there that work just as well on Instagram as would for The Times newspaper.

Or Living Etc magazine!

Which is where our guest Busola Evans is the (newly appointed 🎉) deputy editor writing about home renos, design pieces and all the beautiful kitchens.

She's been a journalist for 20 years so we chat about,

• dancing on a table with Mel B
• understanding and serving a particular audience
• how to write for your follower

This week's episode is packed with takeaways, let me know what you think (I'm basically always on Instagram).

Follow Busola here: https://www.instagram.com/busolaevans/.

And get my weekly email (for small biz's making it big on the internet) The Switch by signing up here: http://tinyurl.com/theswitch-signup.

Links in Stories for all Insta users whoop.
No more pointless dash to 10k followers whoop.
New link stickers that aren't all that less whoop.

In this episode, I ask whether trying to get people to click on links in Instagram is a waste of energy altogether?

Links in Stories and links in bio are fiddly and awkward and followers are lazy (sorry) and busy.

Are we better coming up with creative ways to get the job done on in the app not outside it?

Let me know what you think, subscribe, share with your friends and come and say hi at @_helen_perry_.

**Heads up that there's a mention of miscarriage in this episode**

Katy Leeson's got a big job. She's managing director of Social Chain the social media marketing agency founded by Steven Bartlett. It helps the big brands (huge like Coke, Amazon, KFC, Uber) to create content that cuts through the noise and gets noticed.

Even though putting her own face out there and creating a personal brand doesn't come naturally, she's now on a mission to change what leadership looks like. 

She uses her platform to educate young people about using social media in a healthy way, to encourage us all to de-gloss our posts and show up in a more real and vulnerable way. 

We chat about, 

• what we're competing against every time we share a social post
• TikTok and the future digital marketing
• what you can talk about on LinkedIn

Listen to Katy's podcast 'I Shouldn't Say This But...' here: https://podcasts.apple.com/us/podcast/i-shouldnt-say-this-but/id1442547174.

Subscribe so you don't miss an episode. Thanks always for listening, H

Would you like to sell what you know?

I'm just about to start my fifth Big Course, this time about how-to-do-brilliant-Instagram, and have a learning or 154759275 to share with you about what works best. 

Teaching (knowing what people need to know) isn't easy. And every cohort of students will teach the teacher something new. 

But there's no doubt that if you have an engaged online audience, being able to sell them knowledge can be a fantastic income stream. Consider it. 

In this note I share, 

• how I build a balanced a course
• what I think about 'passive income' 
• and the biggest mistake course teachers make

Here are the details of Engaging Instagram, work starts Tuesday 2nd November: https://helenperry.teachable.com/p/engaging-instagram/

Thanks for listening!

This time we're chatting to Dr Amit Patel @blindad_uk. Amit lost his sight overnight (heads up that he talks about this early in the episode) just a year after he got married.

Unable to do his old job as a trauma doctor, or move about safely on his own - Amit says he was 'saved' by the arrival of his guide dog, Kika.

Now he's a writer and speaker and disability activist using Twitter and Instagram to amplify his message. 

We talk about,

• what it's like to use Instagram when you've never seen it
• how we can make our social posts more accessible 
• finding happiness in unexpected places

Amit's written a book about his story, Kika and Me: How One Extraordinary Guide Dog Changed My World.

How are you with selling?

Never in eleventy billion years did I think I'd be giving people advice on how to sell. If you'd have asked my younger self she'd have said,

"I'm absolutely useless at selling"
"Hate it"
"Cringe. Avoid at all costs!"

Relate? Yet, here I am in the midst of a big launch period in my business feeling pretty chill about asking people to buy from me on Instagram. Every single day.

So this week, some thoughts on how to turn your selling mindset upside down. Then you can get out there and tell people about the brilliant thing that you offer.

My course Engaging Instagram (how to grow an account that works) runs from 2nd-26th November, click here for info and booking.

Books that I mention in this episode include,

Building a Story Brand by Donald Miller
Ogilvy on Advertising by David Ogilvy
Write to Sell by Andy Maslin

Enjoy! 

**Language: one small swear in this one.

Anna Mathur started out on Instagram sharing ideas for how to decorate her new-build house. But as soon as she realised there's an appetite for content about her day job - as a psychotherapist - things really took off.

Now, she's grown a following of more than 160k followers, written best selling books and created courses and membership programmes that support many more people than she ever could in the therapist's chair.

Listen to find out how she copes with,

• losing followers
• running such a large online community
• not being everyone's cup of tea!

Here's how you can find out more about The MotherMind Way, the membership we discuss in the episode. 

Subscribe so you'll get a notification every time there's a new #JustBloodyPostIt.

"Is this the right course for me?" is one of the questions I get asked most often when I launch a new training programme.

So, I've created this 'PostIt note especially for you if you're wondering whether a month of doubling-down on your Instagram marketing (with me 👭) is the right thing for you now.

Click here to become an email subscriber, you'll be the first to hear about courses and get discounts on everything I do.

And click here to go straight to the booking page and learn more about Engaging Instagram.

Come over to Instagram to ask me any further questions, or send an email to helen@helen-perry.co.uk.

The work starts on 2nd November #JustBloodyPostIt

*mind your ears, one minor swear*

In this episode, we're asking the question, "How much do looks truly matter when you're branding your business?" with The Brand Stylist, Fiona Humberstone.

Fiona's a creative director and brand strategist. She partners with entrepreneurs, to transform their business objectives into captivating visual assets. Making sure the right customers feel exactly how they should when they come across your products.

Beyond her hands-on work with brands, Fiona also runs workshops and courses to share her knowledge with creative founders. And she's written and published two bestselling books, “How to Style your Brand” and “Brand Brilliance.”

Listen to dive into the world of aesthetic branding with us, as we discuss Fiona's journey through Instagram and business-building.

We also get into a juicy chat about income-boasting and defining what success really means.

LET'S CONNECT
Fiona's Instagram https://www.instagram.com/thebrand_stylist/.
Helen's Instagram https://www.instagram.com/_helen_perry_/.

Want more more marketing inspiration? Click here to get my weekly newsletter The Switch, for creatives who are promoting their work online.

This show's produced by Suz at Story Publishing. 

When was the last time you said no to something in your business? Actually turned down work because it doesn't serve you?

Yikes. I did it the other day when I decided to pull the plug on offering 121s and power hours.

It's been bugging me for a while that they maybe a.) aren't the best use of my time and b.) not the greatest way to guarantee marketing results.

Listen to find out more.

I mention my weekly email newsletter The Switch (for people promoting their sh*t on the internet) in this episode, you can click here to get it.

**So there's no surprises; Olga and I discuss issues including suicide, depression, childbirth trauma and breakdown in the episode.**

It's a wonder comedian, actor, singer, anti-bullying campaigner, mental health advocate and mum of 3 boys Olga Thompson - aka @big_fat_greekmother - could fit in a podcast recording...

But you'll be so pleased she did and so bloody glad you listened to this joyful conversation about,

• performing (because what's the worst that can happen?)
• making your family proud
• not caring about content fails (or any fails)
• and never going viral

Here are how to connect with the charities we mention, 

• Kidscape, click here to get help with bullying.
• @grace_to_restore, helping young women to find emotional stability.

Thanks always for listening, if you want more inspiration for your small business marketing get my (surprisingly popular) Friday email by clicking right here. 

Four years ago this week I launched my 'work' Instagram account @_helen_perry_ (back then it was @notaboutthekids).

I was clueless. Useless. Thought it would be relatively easy to grow an online audience (ha!). But that's where things begin - from a place of being able to make a fool of yourself and learn. To borrow a phrase from someone cleverer than me "success lives on the very edges of failure."

Now, it hosts a beautiful online community that powers my business.

Listen to hear the most important things I've learnt about surviving and thriving on social media. About how marketing works. It's been a ball so far.

Here's how to get on the wait list for the Engaging Instagram course 2-26 November: https://mailchi.mp/helen-perry/engaging-instagram

Subscribe so you don't miss an episode of the podcast and click here to get my emails for people promoting their sh*t on the internet.

Some reflections on the 6 hour Facebook/Instagram/WhatsApp outage on Monday.

I found myself asking (not for the first time) 'where would my business be if Instagram disappeared, like, really disappeared?'

It's an awkward conversation we need to have with ourselves, how would it go for you? Would you be completely screwed or do you have business back-up? Let's chat...

Click here to sign up for my emails. 

Therapist Elsie Owen only opened her Instagram account @_the_peoplepleasing_therapist during lockdown in early 2020.

She's quickly grown an audience of 14k thanks to her focused posting about boundaries, people-pleasing and how to say no.

Now, she's using her following to expand her business to include courses and workshops, click here to learn about the Boundaries Course.

Elsie and I chat about,

• how she found her lane and voice on Instagram
• how to tune-out the things that don't matter and focus on our own marketing message
• what people-pleasing is all about and how to stop it!
• coping with rejection

If you enjoy this episode (and I jolly well think you will) then why not share it with a friend or leave a 5* review on iTunes click here for that. 

Thanks so much, H

**I swear twice in this episode, so it's maybe not for little or sensitive ears**

This week's pod note is really a message about how building an online audience can raise us up. About how it can create opportunity and connections where there are none. How marvellous it is that it's free to use, and without gatekeepers at the door.

It was triggered by reading some comments about social media made in an interview with Claudia Winkleman, “I hate the language of it. I hate ‘likes’ and ‘followers’. It’s nonsense. It’s like throwing a sock into space."

J'adore you Claudia, and I'd love to be able to chat about why I feel you're a little bit wrong about Instagram. Or that there's more to consider. As we can't WhatsApp, consider this a voice note.

Here's the interview, it's behind a pay wall on The Times website which is a pain, but I want to share the source anyway: https://www.thetimes.co.uk/article/up-close-with-strictlys-claudia-winkleman-and-tess-daly-vctfnjz3b

When tech entrepreneur Dame Stephanie Shirley started her software business in the 1960s she had trouble getting noticed. People (men) would ignore her letters. So she decided to sign them off 'Steve Shirley' instead. It got her noticed, and the nickname stuck.

That's only one chapter in her truly remarkable story (read it all in her autobiography Let It Go). 

5 year old Stephanie Shirley arrived in the UK without her parents on a Kindertransport train from Viena, escaping Nazi Europe. The trauma of her childhood has shaped her life and is the reason for all her achievements, 

"I'm a survivor. I'm also a patriot. I love this country with a passion that only someone who has lost their human rights can feel. My childhood has driven my personality, driven my life and continues to do so. That is where the resilience comes from."Listen to our conversation to find out how she has always used that drive to champion the achievements of other women, to encourage them to put themselves out there and make money. 

Also hear Steve's thoughts on 

• public speaking
• marketing a persuasion
• happiness

Thanks always for listening, subscribe so that you never miss an episode!

Working for yourself has about 150 billionty upsides. I shan't list them. But it can also be incredibly challenging to be alone, a lot, in your own head and have no-one to bounce ideas off. To be the one making all the decisions.

In this episode I chat about how I'm finding the 'loneliness of captaincy' and share ways to enlist help to navigate the journey.

I mention coach Stephanie in the show, this is where to find her.

Pop over to see me on Instagram and let me know what you think @_helen_perry_.

"Part of being an artist is recognising that not everything you make is going to be great. There was a moment when it clicked that I can only do this if I can totally show up as the genuine version of me, and not put on a front anymore." Alice Sheridan Artist and creators (like so many people) can find it particularly painful to show up, as themselves, best-face-forward on social media.

Contemporary British painter Alice Sheridan has found her comfort zone with it, and successfully promotes her work to almost 40 thousand Instagram followers at @alicesheridanstudio.

She runs a membership for artists who want to get more business-like and co-hosts a weekly podcast, Art Juice. 

We talk about,

• dropping the ball
• finding our own voice on the internet
• and not being a slave to engagement and popularity metrics on Instagram

Come over for a chat afterwards on Instagram @_helen_perry_ and let me know what you think.

Things you can count on in life; death, tax and things always changing on Instagram.

We roll our eyes and roll with it, usually. But there was something about Insta boss @mosseri's recent video declaring 'Instagram is no longer a photo sharing app' that was triggering even for me - a total video convert and preacher (watch it here).

It's been rumbling around in my brain since, and reckon I've found some clarity of thought over this balance we must strike between - holding firm to our own priorities and playing the Insta game if we want to build an audience there.

Listen and tell me what you think at @_helen_perry_.

HELLO and welcome to series 7 of the #JustBloodyPostIt podcast, a show for creatives who are marketing their work online. 

This episode delves into the often overwhelming world of doing your own marketing.

It's for you if you ever feel overwhelmed by advice. Or pressured by the strategies you "should" be implementing, coaches you should be working with or tasks you still haven't gotten around to.

In this series opener, we're treated to insights from friend of the show, authentic business coach George Kao.

George has 14 years of experience working with solopreneurs and founders to grow their business in a sustainable heart-led way. And so knows many of the things that simply aren't as important as they seem when it comes to growing a business. 
 
We get into whether you need to

• niche down
• become an SEO expert
• create lead magnets
• or a sales funnel
• and so much more

I can't wait to hear what you think. Connect on social media and we can continue the conversation.

CONNECT

Subscribe to George's YouTube: https://www.youtube.com/user/georgekao
And follow him on Instagram: https://www.instagram.com/geokao/
Follow Helen's Instagram: https://www.instagram.com/_helen_perry_/

This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

There's a lot of anger on social media. Maybe you've been on the receiving end? Or given someone you disagree with a piece of your mind on Twitter? Because they are just so wrong and you are just so right?

What we probably can agree on is that these polarised conversations aren't getting us anywhere.

Writer and communications strategist Genelle Aldred thinks we can do better. In her new book Communicate for Change (click here to get your copy) Genelle urges us to look first at our own biases, before trying to influence others. 

"All of us have problematic thoughts. Every single one of us would offend someone somewhere with something that we think and a view that we hold."Listen for a chat about,

• Being truly authentic in what you share online.
• Why conversations about social justice aren't working.
• Whether social platforms should be compelled to change and ban anonymous accounts.
• How to get out of your own head and think about what your audience needs to hear.

To continue the conversation and get my weekly email for people promoting their thing on the internet https://notabout-thekids.us18.list-manage.com/subscribe?u=d6ac639387d8ddf1616555042&id=24d1a34850.

Introducing a new thing for series two!

#JustBloodyPostIt notes are mini episodes of marketing chat*. For small and own-boss business people who are posting about their work on the internet.

This week, my thoughts on how much of yourself you have to share, give away, lay out there in order to connect with your followers and make it work.

Click for a 6min listen.

If you've got a topic that you'd like me to cover then slide into my DMs at @_helen_perry_. I'd love to know what floats your boat.

Thanks always for listening, Hx

*And big thanks to Suzi my producer at @story_publishing this was all her idea!

Are self-care and social media compatible? God no is the popular answer, isn't it? But our guest this week - psychologist, yogi and author Suzy Reading - thinks oh-my-god yesssss.

When first-time motherhood and grief collided, Suzy went through a period of what she describes as "energetic bankruptcy." Since finding her way back to good health she's been sharing her techniques for managing times of stress and change with her clients, readers and 29k Instagram followers. 

"I'm not doing it for approval. I'm just sharing. And I hope that in meeting one person where they're at and making a difference to that one person - jobs a good'un. It's not about the number of likes. We can really torture ourselves with those statistics."Listen to find out how Suzy balances the demands of marketing your product with practicing what she preaches about kindness and mindfulness.

For simple, potent ways to feel better now get her book Self-care for Tough Times and click here to follow her on Instagram.

Wherever you are listening, subscribe to never miss an episode of The #JustBloodyPostIt Podcast. We've got a bonus treat coming for you on Friday!

Thanks always for listening,
@_helen_perry_

**There are a few swears in this episode. I positively encourage a little cursing, but want to make you aware in case it's not your bag - or are listening where small ears can hear.**

Lisa Dawson is an interiors obsessive who began posting pictures of her (beautiful) Yorkshire home on Instagram in 2016. Back then, believe it or not 😂, it wasn't the done thing to share the inside of your house on the internet!

But her passion for home design (and her doggedly consistent approach to Instagram and her blog) soon brought Lisa to the attention of brands keen to be seen by her followers.

Nearly 200k of them hang out on her account now, and she's been able to give up her "boring" job to become a full-time interiors influencer. Her followers are not taken for granted,

"I respond to everyone on DM. I always think that if someone's taken the time to message you should take the time to write back. First of all, it's courtesy, second they're your audience. If it wasn't for my audience I would be nothing. I would just be someone posting pictures of my house into a vacant abyss."Listen to hear Lisa's 

• number one tip for Instagram success
• how she deals with work/life overwhelm
• what the work of an interiors influencer really involves

THANK YOU if you've listened to The #JustBloodyPostIt Podcast during series one, it's been a joy to make.

The show will be back in September, keep in touch until then by clicking here to follow me on Instagram and here to get my emails - they're packed with marketing goodness.

In this week’s episode, I fill in the gaps and explain what just bloody posting it means. Why it’s the guiding principle in my work, the thing I most often tell clients to do, and how it applies to most things - actually.

So this is a solo episode (things I never thought I'd do part #89205674868437) about the art of marketing online by listening and talking to your audience. By letting them tell you where the sweet spot is between what you’re good at - and what they’d like to buy.

Because #JustBloodyPostIt is a strategy that allows us to discover what works and what happens next. It got me unstuck and into profit. 
Also, because it’s trending - I’ve got thoughts to share on Instagram’s unstoppable march toward video content. The Head of Instagram Adam Mosseri’s gotten people in a pickle by declaring “Instagram’s no longer a square photo-sharing app”. I try my best to unpick the reality behind those words while dropping in some home truths about video content and using social media to promote our work. 
If you like Insta marketing tips you’ll also like my weekly email newsletter The Switch, click here to get on the list.
And yes please to more 5 ⭐️⭐️⭐️⭐️⭐️ reviews on Apple podcasts. It helps me to know you’re enjoying the show and it helps encourage other listeners to try it. Big juicy thanks for those!

Do you want to live life in radiant technicolour? Then Tiffany Han is your woman.

Tiffany's a coach, writer, podcaster, speaker and a person who "will say out loud what everyone else in the room is thinking". She's been marketing the sh*t out of life and sharing her story (brilliantly and honestly) on her podcast The Tiffany Han Show since 2014.

Listen to discover what she's learnt about playing the long game on social media and,

• Getting Instagram to work for you (not the other way round).
• Evolving in your business.
• Creating content that makes eye-contact.
• How to stand out as a coach on social (how to stand out full-stop).
• Where to post your big ideas.

"I keep trying to quit Instagram and I can't quit it. There are amazing things about the platform and I've made amazing connections there and I've made friends. It's not something I'd walk away from. But I know that lots of ways that we are taught to interact with the are not working. So I'm always trying to redefine what it means for me to interact with the app so that it is working for me, and I'm not working for it." Tiffany Han Get a weekly drop of marketing usefulness straight into your inbox, click here to sign up for my email The Switch.

And - of course - let's connect on Instagram. 

Our guest this time is on a mission to help women win at money. After years in the investment management industry, Davinia Tomlinson founded Rainchq - a membership program that teaches money moves; savings, investment and wealth building.
The downside for Dav is that to reach as many women as possible - she needs to spread the word. And that means getting out of her comfort zone, in front of the camera and on to Instagram.  
Listen to hear how (like so many of us) Davina finds putting herself out there on social "cringey" but has found her own way of showing up because it serves a greater good,

"It was easy to trick my brain into believing that it’s about followers and likes. But there are people with half the number of followers @rainchq has that're running thriving, successful businesses. I had an awakening - why were we pursuing followers who could be from anywhere, who might not be the ideal Rain Makers, when might not even convert! You can spend a disproportionate amount of your time on something that's not going to generate revenue."
Davinia Tomlinson @rainchq We also discuss; 

• Niche, and how really (very) super important it is to know who you’re talking to. 
• How we must not dumb down our message, our work - wherever we’re sharing it.
• And how we as own-bosses should always know the value of the time we spend on social media.

If you'd like to continue the conversation, get my weekly email The Switch. It's for anyone who's promoting their sh*t on the internet and is full of recommendations and tips that'll elevate your marketing. Click on this link to sign up. It's also the best way to hear about new training and courses.

Click here to book Copywriting for Instagram, Wednesday 7th July 2021.

Where do you turn when the flexible-working-own-boss-business thing starts to feels less fun? When you're having a nightmare with your website, or pricing problems, or client problems? Lara Sheldrake, the founder of community Found and Flourish is on a mission to combat work loneliness. She connects and elevates her members so they can grow their businesses. 

In this episode, we chat about her marketing hangups, including strategies for beating perfectionism. About the balance of creation v consumption when it comes to social media, and about how the most powerful thing you can do with your online community can be to listen,

"Conversations and actually connecting with your people is so important because it's in what they do and don't say that you'll find the tell tale signs of what they need. That's the beauty of building a community I think. You really do get to know people so well. Which allows you to understand their motivations and their fears and how you can help them with the most value and impact."To continue the conversation and be the first to know about my social marketing courses and workshops, get my emails - you can click to sign up here.

Pioneering natural skincare founders, sisters Clare and Rebecca Hopkins share how they stepped out of their comfort zone to become the public faces of their business on Instagram.

Since it was founded in 2005, Balance Me has grown from kitchen table skincare recipes to a multi award winning beauty brand. Still very much a family business, Clare and Rebecca used the shift in page that lockdown brought to take their deep knowledge and enthusiasm for their product onto Instagram. It's blown up their online orders. Is it difficult to turn your hand to social when you're not a digital native? Not when you use it to channel your enthusiasm...

"You don't do it for the glory, it's our job and we're passionate about it. So actually, we want to do everything ourselves. Sometimes that means working weekends and you're never 'off'. It's ironic. We set the business up for a better work life balance and you have to keep sense checking that it is a better work-life balance! In the days of social media it's 100% on. But also it gives you flexibility. My advice? Speak from the heart and don't overcomplicate it."
Clare Hopkins co-founder of Balance Me

Nat Lue has a thing or two to teach us about running an online business. She's been blogging, podcasting, sharing and selling books and courses to her followers since a "really bad date" in 2005.  Her podcast The Baggage Reclaim Sessions has been downloaded more than 2 million times.

A self confessed recovering people-pleaser, Nat tells us what happens when you ditch dodgy Instagram marketing strategies and start posting what you want. We chat about not seeking permission from anyone to put your thing out there, whatever that is. And how there's room for all of us, for far more voices - so you might as well start talking. 

"If you have something on your mind and think - 'I'm not sure if I can talk about that because no-one is talking about that' - Mate, you have an audience right there, who want to hear about it. I think if we ask ourselves - who do we want to talk to, what is the message we want to convey? - rather than 'will everybody like me and is it ok to do this?' Then we'll actually crack on. Even though we might feel scared at the same time." @natlue Let's keep in touch. Get my emails to be the first to know about courses and workshops (discounts too!) https://notabout-thekids.us18.list-manage.com/subscribe?u=d6ac639387d8ddf1616555042&id=24d1a34850.

This time, do you have a marketing missing link?

A gap between the content you're sharing and the number of people buying into your brilliant thing?

I did, until I did emails (and this podcast!). That's when I discovered you need to make space for people to get to know you better. So they can fully know, like and trust you before they buy.

In this episode, there are lots of mentions of my email marketing course Lists Club, you can read all about it here: https://helenperry.teachable.com/p/lists-club-7.

The podcast listener discount codes are PODCAST7 and PODCAST7SPLIT (for the split monthly payment option) use them when you're checking out for £30 off the full price.

Email me if you've got any questions about whether Lists Club is the right thing for you at helen@helen-perry.co.uk - always happy to chat.

CONNECT:
This is my Instagram: https://www.instagram.com/_helen_perry_/.
This show's produced by Suz at Story Publishing: https://www.instagram.com/story_publishing/.

When Karina Rickards and her husband Charles saved the iconic stripy ceramics company Cornishware from going bust, Karina launched a one-woman marketing campaign on Instagram that's seen sales double and Cornishware appear on the shelves of John Lewis.

We chat about the true time investment involved in running an account like @cornishware_artist, about the role of storytelling in selling and the power of putting yourself at the heart of your brand. 

"Don’t be afraid to show all aspects of your business on Instagram, the more you share the more your get your followers to engaged. If I just showed a beautiful tea set every day, it would be a bit dull. We all need be amused and we all love to learn. Let’s keep it vibrant. It’s life. No two days are the same here at Cornishware and I really want to show that." - Karina Rickards

In spring 2019 Clare Seal was £27,000 in personal debt on credit cards, store cards and loans. After a "really awful day" she decided to fix her relationship with money and share her journey back into financial wellbeing on her Instagram account @myfrugalyear; “I just thought a couple of dozen people would follow me and shout at me if I spent too much money. I definitely didn’t expect it to grow. When you are in a situation like that, you feel like you’re the only person in the world going through it. I really felt very isolated. That I was the single worst person in the world with money. But this is far from the truth.” Clare Seal Since then, Clare's overcome feelings of shame and fear of judgement to create an online community followed by more than 70 thousand people.

She's written two books, Real Life Money and The Real Life Money Journal, become a columnist for Glamour magazine and launched the Financial Wellbeing Forum, a space for honest conversation and education about money.

In this episode of #justbloodypostit we chat about what it's like to make yourself completely vulnerable online, about shedding shame, finding your tribe and transforming your financial outlook in the process.

Caroline Jones, aka @knickersmodelsown is a stylist, slow fashion enthusiast and author of the book Knickers Models Own: A Year of Frugal Fashion.

On the 1st January 2015, not long after she’d lost her lovely mum, Caroline set out to raise a modest £100 for charity. She challenged herself to post a picture of herself in a second hand outfit to her Facebook account, every day for a year. 
Within a week the project had gone viral and her page had attracted 97 thousand visitors.

She went on to raise more than £75,000, win an award from the Prime Minister for her fundraising and appear in The Guardian, on BBC news, The One Show and Loose Women.
In our conversation, I ask her what it’s like to go viral online. We chat about ideas, daily posting habits, and why you always have to give more to your audience or followers - if you want to get something back.

⭐️⭐️⭐️⭐️⭐️ 5 star reviews on Apply podcasts help other listeners find #JustBloodyPostIt, I'd love you to leave one and help me to spread the word.

If you'd like to be the first to know about my marketing courses and workshops for own-boss businesses click here to sign up for my emails.