Maybe one of your goals is to have an unlimited-income business model. Perhaps you’ve even been drawn into some of the overnight success stories trending online now. 

What if I told you there is a better way to create your dream lifestyle AND to do it in the easiest way possible?

In this episode, I’m sharing my experience of how to build a successful online business step by step. I've personally built what would be considered a very successful online business with multiple revenue streams, so I know what works and what doesn’t. 

My sustainable approach is based on maintaining peace of mind, profitability, and just an overall chill vibe in your business while growing your revenue. 

Make sure to watch the full YouTube video here.

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Most of us live our lives often unaware that the tension we are experiencing in our lives means that it's time to reinvent ourselves. Maybe you’ve found yourself in moments of discontent: scrolling social media, mindlessly eating, procrastinating. It could be a signal that it’s your moment to reinvent. So what if you want to change, but feel stuck in your day to day? Maybe you're living a life based on decisions you made long ago. Those decisions may not reflect who you are currently or want to be.

You must release the old narrative to make room for a new story. We often resist this change because much of it comes from our innate need for belonging and approval. Questions like 'Do I belong?', 'Am I right?', or 'Am I on the correct side of things?' often drive our actions, keeping us within the boundaries of our current selves. This is often buried in our subconscious.

If you're not making the progress you hoped, pause. Ask yourself: What would your future self tell you in this situation? The key is active movement. Too often, we engage in passive movement such as reading and consuming. This is not the way that we will develop a relationship with our future selves. Through the journey of reinvention - the active movement to our new self - we learn to detach our sense of self from static labels. Your journey of transformation is a testament to your strength, courage, and pursuit of purpose. 

Make sure to watch the full YouTube video here.

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If your sales aren't where you want them to be question is, why? 

And you might be assuming, well, my marketing agency is sending me bad leads. Or maybe it's just that we're not following up enough, or I've had a lot of front desk turnover. 

Those are all good reasons why sales might not be where you want them to be. 

But what if it's as simple as the offer? 

A lot of times, that's what we find is the actual offer is the reason why sales isn't where the business owner wants it to be. 

And if you've been kind of plateauing, you've explored some of those other options, like, maybe it's my lead flow, maybe it's my paid traffic campaign, maybe I'm not doing enough outreach, maybe I don't have enough partners, those are all really good marketing activities to have in place. 

But in my experience, the offer is usually that point of leverage for a lot of business owners that they're not thinking about, that can make a massive difference. 

So in this podcast episode, I'm going to be sharing with you some of the elements that I see with a really powerful offer, and how you can incorporate that into your business today. 

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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What if you could turn a seemingly inactive list of people who have opted not to reply to you into a goldmine for your business?

Many people assume that if they didn't buy the first time you made an offer, they're not interested. 

And I have to tell you, that if I knew then what I know now, about sales follow-up, I wouldn't even be recording this video, I would be sitting on a beach somewhere sipping a cocktail and watching my kids play in the ocean. 

So today, I want to share the power of this inactive database, what it can mean for your business, and the way in which AI makes this entire system so much easier. Stay tuned.

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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Have you ever watched a video and just felt an immediate connection to what you were viewing? 

Maybe you saw a video of a local gym or spa, and thought “Wow, I would totally go there!”

Today, I want to share the magical blend of video and AI, especially for local health and wellness businesses.

Video is such a powerhouse in the digital realm and when combined with AI, it can dramatically increase bookings, show rates, and even boost membership retention. 

So, tune in, because I think this is going to really help you and your business!

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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For so many of us, we are bombarded all day, every day with all the things that we should be doing.

How many carbs we should be eating, how many grams of protein we should be having based on the amount that we're working out, the sports that our kids should be in; the list goes on.

And it can be very overwhelming. 

I've been canceling subscriptions that I don't need to worry about, as the world just gets busier and busier. And the demands on us just have been increasing at an exponential rate since the world opened back up post pandemic. 

But so you might be wondering, okay, I'm hearing all these things about AI, is this something I really need to worry about? 

Well, today, I'm going to share with you my perspective on it, who should be worried about it, who shouldn't be worried about it, and what it means for the future of your business. 

Because for some business owners, AI is going to dramatically impact the type of service and the way in which you get back to your customers, the level of convenience, the way in which you interact with them. 

And if you're not doing some of these fundamental things right now, I can guarantee you your competitors are. 

Tune in to  explore what this means for you as a business owner. 

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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I have a question for you.  

How many times in the last month or even in the last week have you heard that AI is coming for our jobs, and that soon, machines and algorithms will make human workers obsolete? 

It's a fear that's echoed in countless headlines and reports.  

But is it really as grim as it sounds? 

In today's episode, I'm going to share with you my observations on the real impact on AI and workplaces. 

Because the truth is, it's not about machines stealing our jobs, but it's about machines, transforming our jobs. And it's in this transformation that we often find really exciting opportunities for growth and innovation. 

Stay tuned to learn more!

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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Today, we're addressing a topic that often gets pushed to the sidelines. 

Have you ever stopped to question the accuracy of the data that you're getting back from AI tools? Or have you just trusted it because, well, it's AI?

In this rapidly evolving AI world, it's so critical that we're not just implementing AI and using chat GPT, but we're doing it responsibly, because it's up to us to shape the future of AI when it comes to how we use it in sales and marketing. 

So, I want everybody listening to get ready to dive in as we discuss how much you can trust AI  when it comes to using AI for sales and marketing.

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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Welcome to another exciting episode of the AI-Driven Marketing Podcast. 

Today, I’ll guide you through the fascinating and sometimes mind boggling world of artificial intelligence.  

What if I told you that there was a form of intelligence that can learn at an unimaginable scale, outperforming the human brain at speed and efficiency, and has the ability to predict answers with an uncanny ability? 

Well, it's not fiction anymore. This form of intelligence is very much part of our world every single day. And it's called artificial intelligence or AI. 

And it's a term you've likely heard before, but you might not fully understand. So today I'm going to dive into the depths of AI, explore what it really is and demystify its capabilities. 

Interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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What is the difference between a website and a sales funnel? 

Do you need both in your digital arsenal? 

Which one is even better for your business? 

These are questions that business owners ask themselves everyday.

And if you are looking for the answer - it’s that the rules of today, when it comes to marketing, don't apply tomorrow. 

This can frustrate people who are used to things remaining the same. They like consistency and predictability, and at the same time, want to keep up with technological changes in the environment around us. 

So how do we navigate this ever changing digital landscape? 

Tune into this week's episode, where I'm going to be sharing some tips and tricks to do this!

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Today I'm going to challenge an assumption that is the cornerstone of so many marketing practices that I'm seeing online. 

And this assumption, if left unchecked, could be obstructing your impact, stifling the growth of your organization, and more tragically, muffling the call of your mission. 

So imagine, there's this myth circling, and it's causing organizations to undercut their potential and generate online content that just kind of dies when people read it. 

And as I'm looking at more and more websites and enrollment funnels, I'm finding that this myth has made its way into strategies, messaging, and very much an outlook towards marketing. 

So today, I'm going to be unveiling this myth and how we debunk it. Hold on to your seats, because we're about to revolutionize your understanding of mission-driven marketing.

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Communication is one of the most important skills in life. 

It is essential to effectively convey ideas, thoughts, and feelings both within an organization and beyond. 

Good communication can help build relationships, solve problems, gain trust from others, and lead to better outcomes. 

Today, I was joined by communications expert Carrie Fox, Founder and CEO of Mission Partners.

Carrie and I spoke about:

     - Why communication is a hard skill

     - How the personal communications skills of a leader of an organization’s affect the overall impact of the company

     - What she says to those who say, “I’m not very good with words”

Learn more about Carrie:

Book: https://www.missionforward.us/morethanwords

Podcast: https://www.missionforward.us

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If you’ve considered creating an online course to build a life of freedom and fulfillment with digital income, you’re in good company. The online course market is estimated to generate a billion dollars of revenue daily.

Despite the booming industry, many courses fail to make their mark, so they don’t sell. They get lost in a sea of content, unable to reach the people who would benefit from hearing it the most.

In this episode, I’m sharing the lessons and strategies on how to create, launch, sell, and continue to sell your course. 

The good news is that the path to creating a course that sells isn't as complex as it might seem. And the even better news? It can not only bring in sales but also contribute something valuable to the world.  

You can create an online course that sells by:

1. Identifying your course concept 
2. Choosing your course structure
3. Naming your course
4. Beta testing your course
5. Establishing a marketing plan
6. Adapting deliverability as your business and life change

Make sure to watch the full YouTube video here.

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Welcome to a special episode of our newly renamed show, the Mission -Driven Marketing podcast. 

You might be wondering why the change?

Well, there's a few key reasons and they all tie back to who we are, what we do, and most importantly, who we serve. 

So whether you are a marketer and entrepreneur, a nonprofit or higher education leader, or simply somebody who wants to make a positive impact, this podcast is for you. 

Let's drive forward your mission together.

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Time to debunk a myth that's been floating around for way too long. 

It's this idea that if you create something valuable, be it a service, a product, or initiative, your audience will somehow discover it on their own and beat a path to your door. 

Unfortunately, that's just not how it works. 

Especially not in the fast paced, saturated marketplaces we find ourselves in today, as business owners and CEOs. 

In my consulting work, I've been privileged enough to help social change companies, educational institutions, and nonprofits revolutionize their marketing and recruitment strategies. 

And here's what I've learned: It's never about throwing a message out into the void and hoping it sticks. It's all about “the ask”.

So buckle up, because we're about to dive deep into what that ask really means. And why build it and they will come is a dangerous fallacy, and how you can employ real world strategies to make a real impact in your organization and the world.

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Adversity and hardships are a part of life. Whether it's personal struggles we go through, or the challenges that come with taking on something new, there is value in facing and overcoming them. 

As the wise words of Maya Angelou have so famously stated, "You may not control all the events that happen to you, but you can decide not to be reduced by them."

No matter how hard life gets, it's important to remember that hardships can help us grow. They provide us with an opportunity to learn and develop our character, and ultimately give us the strength we need to continue on our path and reach our goals.

My guest today was Courtney Elmer, Founder of the EffortLESS Life.

On today’s podcast, we chatted about:

• Key habits every business owner needs to grow

• Why is “taking action” is the least scalable thing as a small business owner

• How to leverage adversity to your advantage

Learn more about Courtney here:

Podcast: https://www.antifragileentrepreneurship.co

Website: https://www.theeffortlesslife.co

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In today's episode, we're diving into the fascinating and increasingly important topic of ethics and marketing.

As business owners and marketers, it is our responsibility to ensure that our marketing practices align with our values and social responsibility. In fact, I would propose that the general marketplace is burnt out from getting offers from people who don't prioritize ethics. 

And in doing so, we're going to stand out from the crowd and create sustainable growth in our company, while making a positive impact on our customers, employees and community.

Next up, I'm going to be sharing with you why ethical marketing isn't just about doing more of what's right-it's also a smart business strategy that can lead to stronger customer relationships.

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What if attempting to tackle every single marketing avenue is actually sabotaging your business's success, rather than propelling it forward? 

Today, we're diving into the world of multi-channel marketing to debunk a common myth: that utilizing every marketing channel is always the best strategy for every business. 

I find that many marketing teams are doing all the things because they feel pressure to. And while multi-channel marketing can be a powerful way to reach a broader audience, it is not a one size fits all solution. 

So in this podcast episode, I'm going to explore the reasons why a multi-channel approach may not be the best fit for every business and discuss alternative strategies that might be more effective. Stay tuned!

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AI (Artificial Intelligence) and EI (Emotional Intelligence) are two terms that have become increasingly popular in recent years. AI is the ability of machines to interpret data, learn from it, and make decisions without direct human input. Emotional intelligence is the capacity for a person to recognize, understand, and manage their own emotions as well as the emotions of those around them.

When discussing AI and EI, it’s important to note that they are two separate concepts, but they can work together in harmony. AI is best used for tasks that require information processing, data analysis, and decision making using big data sets. Meanwhile, EI helps humans create meaningful connections with one another and understand the emotional consequences of their actions.

In this podcast episode, I'm going to help you understand how to connect both EI and AI to get the exact result that you want from your marketing.

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The health of women entrepreneurs is often put on the backburner, as they strive to achieve success in their professional lives. 

But what if prioritizing your own health and wellness was the key to achieving greater success? 

In this podcast episode, I chatted with Maraya Brown, Certified Nurse Midwife.

Maraya and I spoke about:

- The absolute life changing moment that made her leave her Fortune 50 corporate career to serve women

- Her advice for women who haven’t been able to prioritize their health during the past couple of years

- What she really thinks about health fads

Bonus: Maraya shares her recipe for adaptogen elixirs - so stay tuned!

Learn more about Maraya here:

Website: https://www.marayabrown.com

Instagram: https://www.instagram.com/_marayabrown

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When it comes to evaluating the success of a marketing campaign, it is so important to prioritize data over feelings. 

Yet, this is really difficult for many established organizations and quickly growing entrepreneurs.

You might think of this as a problem that businesses in the beginning stages tend to have, but based on my experience, it is an issue at all stages of business. 

Because here's the truth: emotions can be really powerful. We've all experienced that in our lives. And it can lead us down the wrong path. 

We need to rely on cold, hard facts, and objective data to make more informed decisions. And that really means taking a good look at metrics that maybe we're not used to looking at, like conversion rates, engagement levels, click through rates. And by doing so we can identify what's working and what's not, and adjust our strategies accordingly. 

So that's what I will be sharing with you today in this episode. Stick with me if this is something that you know, you want to get better at!

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Are you an entrepreneur feeling overwhelmed and stressed? 

If so, you're not alone. 

Many entrepreneurs struggle to find balance in their lives. But what if there was a way to manage stress effectively and improve your overall well being? 

In this podcast, we'll explore the power of breath work for entrepreneurs looking to reduce stress levels and promote inner peace with our guest, Francesca Sipma, Founder & CEO of Mastry Inc.

In this episode, Francesca shared what:

        - Made her go from a successful career in advertising and marketing for top global brands to becoming a certified breathwork coach and hypnotherapist

        -She thinks are the three superpowers of entrepreneurship

        -The biggest shifts she’s seen in some of your students or students

I’ve been using her app almost every day, so tune in to see how it could benefit you!

Learn more about Francesca here:

Website: https://francescasipma.com

Instagram: https://www.instagram.com/francescasipma

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Hiring the right person for your company is crucial. It can mean the difference between success and failure, growth and stagnation, and job satisfaction or dissatisfaction. 

Finding the perfect employee who fits your company’s culture, values, and goals means a lot of hard work and dedication to finding someone with the right skill set for the position. 

It also means understanding the importance of creating an open and inviting environment that encourages diversity and inclusion. 

In this podcast, I chatted with Kimone Napier, Founder of Hire Breakthrough. She’s an expert on all things related to hiring the right fit for your company!

In the episode, we discussed:

          - Unicorns (Yes, you read that correctly)

          - Hiring diverse talent without trying to fill a quota

          - Her #1 favorite question to ask a candidate in an interview and how it works in her favor

Learn more about Kimone here:

Website: https://hirebreakthrough.com

Instagram: https://www.instagram.com/simplykimone

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If you’ve ever been told you are “too sensitive” or felt overwhelmed by the energy in the world around you, then this episode is for you because I’m going to share how your sensitivity could be your greatest superpower! 

As highly sensitive people, we just tend to feel things more deeply. We also process information more thoroughly and react more to external stimuli. 

This sensitivity holds incredible power. The depth of feeling, the intensity of empathy, and our sharp awareness that comes with being highly sensitive are strengths to be utilized and celebrated.

You can make sensitivity your superpower by:

1. Building awareness around being a Highly Sensitive personality type - or an HSP
2. Leveraging your sensitivity
3. Building an aligned business

Make sure to watch the full YouTube video here.

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If you’re Founder, Executive, CEO of a nonprofit organization, or consultant looking to help nonprofits, you probably know that enrolling new members is so important to the success of the program. 

Nonprofits are often very focused on fundraising. But what happens is you get the funds but you don't know how to grow the program?

I hope that I’m already getting your wheels turning when it comes to how important it is for nonprofits to be able to predictably increase their enrollments. 

In today's episode, I'm going to be sharing with you exactly how to do that. Based on my experience, helping nonprofits scale in a way that predictably increases enrollment has an amazing impact on their community. 

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On this podcast, I have chatted with many people in positions that are vital to help businesses grow. CEO’s, CMO’s, copywriters, operational specialists, the list goes on!

But, I am yet to speak with a CPA -  a huge factor to helping some companies create cash flow in their businesses. And today’s guest goes above and beyond in her role as a financial consultant.

 My guest was Susanne Mariga, Certified Public Accountant. She’s also a Fractional CFO and a high-net-worth tax strategist to seven and eight figure entrepreneurs. 

 Susanne and I spoke about her:

       - Mission to eradicate entrepreneurial poverty 

       - Book entitled “Profit First for Minority Business Enterprises“

       - Decision to sell her firm and how she knew it was time

Learn more about Susanne:

Website: https://susannemariga.com

Instagram: https://www.instagram.com/susanne.mariga

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​​Last week, we spoke about everything related to mindset, business & tennis.

Today is part 2 of this series, and it’s focused on identity.

Again, I am joined by tennis experts and No Man’s Land Podcast Hosts, Cole Wernecke, Freddy Mesmer & Keith Gorman.

Our identity conversation included:

      - The difference at being number one at the game and being the best

      - How your identity plays into your ability to succeed as a player

      - What is required to work on the emotional mental state of a champion

Learn more about our guests:

Their Podcast: https://podcasts.apple.com/us/podcast/no-mans-land/id1529295569

Cole: https://www.instagram.com/colewernecke

Freddy: https://www.instagram.com/freddymesmer

Keith: https://www.instagram.com/keith.gorman

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​​Today is a special two part episode about the parallels between business & tennis.

Many of you know that I love tennis, but you probably don't know exactly how much- and today you're about to find out. 

This is going be a really amazing episode and no matter what type of business you have, or what type of entrepreneur you are. There will be incredible parallels that's going to make you fall in love with tennis.

My guests today were tennis experts and No Man’s Land Podcast Hosts, Cole Wernecke, Freddy Mesmer & Keith Gorman.

We chatted about everything mindset related! Including:

        - Failing often to get where you want to be

        - Forward momentum to move to the next level

        - Maintaining a winning mindset even when you lose

Learn more about our guests:

Their Podcast: https://podcasts.apple.com/us/podcast/no-mans-land/id1529295569

Cole: https://www.instagram.com/colewernecke

Freddy: https://www.instagram.com/freddymesmer

Keith: https://www.instagram.com/keith.gorman

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If you're looking to stay ahead of the curve and 2023, I want to share with you my top lead generation strategy. 

It's a combination of two major industry trends that are not only applicable in business, but in life. 

It's a framework that I use in almost all of my marketing advice that I provide. Curious now? You might not expect how it all comes together. 

So get ready to hear about my top lead generation strategy, and why I'm doubling down on it in 2023.

Learn more about the tools mentioned in this episode:

SEMRush

Jasper AI

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Over the past few months, I've been head down hard at work in anticipation of what promises to be an exceptional year for our consulting company. 

Our fractional freedom coaching certification program has already seen impressive success and we have currently have half our seats sold out before we have even launched.

With consulting revenue already exceeding budget, it's a super exciting period of time for the company, and we are looking forward to tremendous success along the growth path.

As we look into the future, I really want to share with you what I'm doing in order to position my company for success from where it is today, up until a projected over 100% year over year growth rate by the end of 2023. 

I've got an action plan- and I'm eager to show you how we are going about things.

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As an entrepreneur who has seen extreme highs and the lowest of lows in the last 20 years, most, if not all of my most stressful moments have been rooted in the topic of money. 

I remember when I was in my late 20s, I was at a Vistage meeting, which is a local CEO network of seven figure and eight figure business owners. And there was a moving company owner who was a veteran. And he had said that during the Gulf invasion, jumping out of planes was actually less stressful than what he was currently experiencing and not being able to make payroll. 

That always stuck with me, as it was strangely reassuring that we all experienced that financial stress.

I currently have the strongest business I've ever had financially. And that's mainly because I spent the first 15 years of being an entrepreneur, honestly, just trying to figure out the money part. 

And money is a hot topic right now. The stock market is about to go on sale, inflation is increasing, there's talks of layoffs at this time of recording. 

So today, I want to share with you my biggest lessons learned from my most favorite book called The Psychology of Money. Stick around to hear more.

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Sometimes, the hardest part of your journey is the most important.

It shapes who you are today and allows you to grow in a way that would not have been possible otherwise. And now - you would never want to erase it from your history.

My guest today had a similar experience. 

Today I was joined by Jamie Hess, Fitness & Lifestyle Expert. She shared how her journey truly started in her teens and early twenties when she was an addict.

We chatted about her:

     - Journey in the fitness space and how it lead to an IG account with 175K followers

     - Mom’s career on Good Morning America shaped her business career

     - Upcoming retreat in April and how it relates back to the work she does

Learn more about Jamie:

Website: www.nycfitfam.com

Instagram: www.instagram.com/nycfitfam

Retreat: https://www.thebigaskmethod.com/retreat 

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In the internet marketing world, we tend to be hyper focused on the front end and don’t stop to think about the leaky back end until we get to a certain point where we realize that we are filling this bucket, and then all of the water is just pouring out of the bottom.

This usually happens when you cross the six-figure mark and start creeping towards seven-figures.

Today my guest was my very best friend, Shana Bresnahan, Community & Retention Strategist. She helps people with online programs, courses, memberships, group programs to enhance experience.

Shana and I talked about:

• The philosophy she used to build her whole business

• What to do if people don't feel safe in a community

• Mistakes people make when creating a community

Tune into this episode to hear about the strategies and tools Shana uses to fix those leaky buckets and how you can best use them to benefit your business.

Learn more about Shana:

Instagram: https://www.instagram.com/shanaspeaks

Website: https://www.shanalynn.com 

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Something you might not know about me is that over the last few years I've been building a successful consultancy that serves both financially prosperous for-profit seven and eight figure brands, as well as nonprofit organizations. 

While nonprofits have this incredible value of being mission driven, they tend to struggle with driving awareness and lack the systems to predictably increase enrollments. By applying methods typically reserved for the for profit businesses, we've been able to create something really unique and effective. 

Among my many clients is the University of Notre Dame's Lab for Economic Opportunity. This is an incredible partnership that applies what I have learned in the for-profit world into the nonprofit sector. 

For all of the for profit minded folks who are tuning in-this is a fascinating look at how nonprofits are embracing tried and true for-profit strategies to power up their lead generation.

This is a rebroadcast of a LinkedIn live where I spoke with Heather Reynolds, Managing Director at Wilson Sheehan Lab for Economic Opportunities and Dave Keil, President of Franworth about the work that we're doing.

If you missed it on Linkedin- be sure to tune in now!

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Are you a local business owner, or even an online business owner, who's been running around developing collaborations and partnerships, and wondering, is it worth it? Is this worth my time? Am I doing it the right way? Is there something that I'm missing that could make it work better? 

If so, today's podcast is really going to help you. 

I have helped many business owners like you. 

When I had my own local brick-and-mortar chain, there was no social media. So if I wanted things to happen quickly, relationship marketing was the best way to accelerate lead flow. 

But doing it the right way and going about it strategically is critical in ensuring its success. 

So, if this is something that you want to do more of, in a way that's creating a stronger overall business for your organization, tune into this episode!

Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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Have you ever had a life experience that changed your outlook on everything?

An experience that opened your eyes and altered the way your brain sees the world?

My guest today, Heather Shea, Founder & CEO of Atmana Academy had a year long illness that almost took her life. And when she went into spontaneous remission, her world changed.

Heather shared how:

• Her illness made her more sensitive towards people 
• The number one thing she thinks is missing from business
• What intuitive focused coaching entails and how she sees it being a modality for change

Tune in to hear more about Heather and her journey with her mental illness diagnosis.

Learn more about Heather:

Website: https://heatheraliceshea.com

Instagram: https://www.instagram.com/heatheraliceshea

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There are hundreds of articles about how to be successful as a highly sensitive entrepreneur.

The truth is- being highly sensitive gives you a skillset that other entrepreneurs might not have.

My guest today is Catherine Wood, the CEO and Head Coach of Unbounded Potential. She's also a master certified coach and sees her work as most impactful when she's helping people who are highly sensitive empaths. 

We chatted about

• Why empaths make great business owners
• How somebody who's empathic should think about building their business differently than the norm
• Her favorite quote “pain pushes us until our vision pulls” and how that relates to entrepreneurship

If you think you may be a highly sensitive entrepreneur, tune into this episode to learn more!

Learn more about Catherine:

Website: https://unbounded-potential.com

Instagram: https://www.instagram.com/unboundedpotential

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Operations in business refer to the activities and tasks that organizations use to produce goods and services that includes planning, organizing, directing, coordinating and controlling the various aspects of production, such as procurement, manufacturing, distribution and marketing.*

Basically - operations are the backbone of any organization.

My guest today is Natalie Gingrich, CEO of The Ops Authority.

The two of us have had a lot of behind the scenes conversations and decided it was time to bring them public. In this episode, we talk about all things ops.

Natalie and I talked about:

• Her strong views around funnels 
• The benefits of long term payment plans
• Why she ignores automation processes

Tune in to hear about Natalie’s transformation from Natalie 1.0 to Natalie 5.0.

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*Source: https://www.shopify.com/blog/what-are-business-operations

In a recent article on LinkedIn News called 41 Big Ideas That Will Change Our World in 2023, number 21 was that social media users will turn their back on the algorithm. Turned off by the trolls and burnt out by the pressure of chasing likes, consumers will begin to reconsider their relationship with big social networks and smaller sites will start gaining popularity.

These will create the safe spaces people really miss from the early days of the internet. And they want to go back to those intimate digital environments. 

This transitions nicely into what I predict will be the third trend that you really need to be aware of when marketing your business in 2023, which is a truth more than it is a trend. 

And that is the magic of human connection. 

I believe that it's the results that come through connection that's often missing from most marketing and sales efforts. And as a result, people are struggling, their launches aren't doing as well and enrollments are down. 

They think it's because of the way in which the world has changed in the last few years, and they're not wrong. 

But most importantly, what's often missing from this analysis is how much of the marketing and sales efforts that have taken place online in the last few years has become extremely impersonal and dehumanized. 

So in today's podcast episode, I'll be sharing with you the third and final truth that you need to know about marketing your business and 2023 and beyond.

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‘Tis the season to be running around like crazy looking for the perfect holiday gift. 

My 10 year old desperately wants this one sports jersey, and my husband and I can not find it anywhere.

I looked it up and there are 350 million products on Amazon. So, you woud think I could find what I am looking for!

This podcast is the second in a series called Three Truths About Marketing in 2023 and Beyond. And it's called Selling With Specificity. 

And you can see why when we are looking for that perfect present, we know exactly what we want, and it's hard to find, we're able to make decisions faster, we're willing to pay a premium. And we are so happy when we finally stumble upon it. This is exactly the way that our clients feel. 

So, this is why selling with specificity in 2023 and beyond is one of the best ways to grow your business. 

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This episode is the first in a three part series about things you need to know the truth about in marketing in 2023 and beyond. 

And what's really interesting about this podcast episode is it's one of the first episodes I ever recorded. So it's actually a rebroadcast, but many of you have not heard it. 

I'm bringing back this episode because the clients that I have that say that they've listened to it said that it was one of the best pieces of advice that they've received in their business. 

In this episode, we discuss mapping out the intentional journey that you're taking your customers on. Tune in!

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Sometimes in business, it may feel like you have way too many choices and too little time. 

You may feel like there's a lot of different options in terms of the next steps of growing your business. Or if you're a consultant, you might feel like your client has so many different ideas and different directions that they could go in. 

You may not be exactly sure how to prioritize them. 

Well, if you're struggling with this, this podcast is for you, because I'm going to be sharing with you the three ways to grow a business. Tune in!

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According to the National Council for Behavioral Health, over 70% of adults in the United States have experienced some kind of traumatic event at least once in their lives.

A very severe reaction to traumatic events can stem from childhood abuse or neglect, war and other forms of violence, physical, emotional, or sexual abuse, accidents, natural disasters, grief and loss, witnessing violence, cultural, intergenerational and historical trauma and medical interventions. 

I think about this often in my marketing, as funny as that may sound - because there is very much a connection between the two.

Many people experienced extreme trauma during the pandemic. They lost people that they loved, or at least knew of somebody who lost somebody that they love. So when we're marketing, and we're selling to the general public, it's important for us to know and realize that we are selling to people who’ve experienced trauma. And as a marketer, I try to stay as trauma informed as possible. 

So how do we operate as marketers with integrity in this post traumatic world that we are living in? How do we approach things so that we are not only helping and creating a new possibility for people who might not even know what's on the other side of their healing, but that we're calling them forward in a way that is relevant, that has a high level of integrity and is helpful?

I want to share with you some of my thoughts around this topic in this episode.

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My first book was just released.

And I'm sitting here with all sorts of different emotions. 

Excitement, relief, and just this feeling that I gave birth to something new and I can't wait to get it into as many hands as possible. 

And then also managing all of the last minute newness that happens when you're doing something new for the first time and trying to compress all of the activities into a single 24 hour period. 

So if you are thinking about publishing a book, or you know someone who's publishing a book, let them know about this podcast episode. I'm giving you everything that I learned about publishing a book in a single podcast episode today.

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In the midst of preparing for my book launch, recording these podcast episodes, and being a guest on other podcasts, I've had some heart stopping conversations that have really made me pause. 

People are so consumed with the pressure to spend a lot of time on social media and because of everything that they're seeing, it's making them question if it's even worth building a business at all.

Some are so overwhelmed with trying to keep up with all of the demands and forge all of the paths forward, that they are ready to burn it to the ground. 

They're seeing it as a race to grow their business. The “not enoughness" and the worry if they're doing it right and whether or not they're giving it the correct effort overwhelmed them because in their view, they've failed unless they can make enough money.

So in this last episode of my Win Win book series, I will discuss the secret to authentic growth.

For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox. 

As I'm recording this, a cultural phenomenon is happening in the pop culture world. 

Travis Kelce and Taylor Swift are rumored to be dating- and it’s taken over the internet. 

I'm sure you've seen all of the memes and all of the stories. If you haven't, it probably means you're taking a break from social media right now, because it's everywhere. 

So why am I bringing this up on an AI-driven marketing podcast? 

Well, the reason is because it has financial, cultural, and business implications that might surprise you.

So today, I'm going to be talking about the power of collaborations, the power of partnerships, and how you can leverage them to grow your business.

Are you interested in the AI revolution in marketing? Check out our free training at makemoresaleswithai.com, where you can learn more about how to make more sales with AI.

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The visibility stage of relationship marketing will be one of your most effective, lucrative and impactful efforts that you can do for your business. 

So why is it that so many business owners tend to obsess over fans, followers and likes on social media and worry more about the reach of their most recent Instagram real then nurturing key relationships? 

The reason is that most people just aren't pursuing relationship marketing in the right way. 

They give up quickly and move on to the next marketing trend. 

The result? Many businesses are fantastic and make their customers happy. But those same companies tend to be the best kept secret around because they struggled to gain visibility or they think that visibility is only made possible through significant public relations investments. 

So, tune into this episode, the third in my Win Win podcast series, to hear about gaining visibility through partnerships.

For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox. 

“I am so frustrated with social media.”

“No one sees my content anymore after the last algorithm change.”

“I'm at a loss as to how to generate more customers for our company.”

“Paid advertising suddenly stopped working for us.”

These are the types of comments I hear daily from the brilliant experts and organizations that I'm honored to serve as a growth consultant and business strategist for.

Trying to grow your business by leveraging digital channels and social media is creating a whole heck of a lot of frustration across all industries. 

So how do you grow your business? The answer is networking.

But for many people, networking is a massive barrier to creating relationships that make a positive impact on our businesses.

So tune into this episode to hear more about building a bank of goodwill.

For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox. 

Have you always wanted to write a book or have been walking around with a couple different book titles in you?

I know that was me for many years.

I wanted to share my story and be able to help other people. But for many of us, the idea of trying to get a book out the door, and published is very overwhelming, seemingly expensive and time consuming-it never really feels like the time is right. 

So, I'm going to be starting a four part series on how I went about creating my book, the steps that I took, the decision making process and what the book will be about.

For a limited time, if you preorder the book, you will receive a relationship marketing toolkit free of cost (valued at $1,200). Head to createyourwinwin.com and click on the preorder button. Then, go back to the website, put in your order number and look for your free training in your inbox. 

According to the American Hospital Association, 133 million Americans suffer from at least one chronic illness.

That’s nearly half the population.

Imagine how many of those Americans are entrepreneurs.

Today, I was joined by Nikita Williams, who is a Competence & Clarity Coach, who also suffers from 2 chronic illnesses.

Nikita and I chatted about what:

• Ways we can support employees and clients with chronic illnesses better as leaders
• Challenges come with have a chronic illness and running a business
• Strengths people with chronic illnesses have and why they make great business owners

Tune into this episode to hear about when Nikita was diagnosed with endometriosis and fibromyalgia and how you can navigate chronic illness in tandem with business for yourself as well.

Learn more about Nikita here: ​​https://www.thrivewithnikita.com or check her out on Instagram here: https://www.instagram.com/thrivewithnikita.

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