Podcast The JM Buzz par Journal of Marketing Liens

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Liens utilisés par les auteurs dans la description du podcast et de ses épisodes.

Lien	#	Autres mentions
https://www.ama.org/journal-of-marketing/	89
https://university.fm/	45
https://doi.org/10.1177/00222429231209925	7
https://doi.org/10.1177/00222429221129200	6
https://doi.org/10.1177/00222429221125131	6
https://doi.org/10.1177/00222429241242685	6
https://doi.org/10.1177/00222429231164640	5
https://doi.org/10.1177/00222429221150910	5
https://doi.org/10.1177/00222429231213011	4
https://doi.org/10.1177/00222429231152880	4
https://doi.org/10.1177/00222429231207636	4
https://doi.org/10.1177/00222429221151058	4
https://doi.org/10.1177/00222429231215357	4
https://doi.org/10.1177/00222429221123250	4
https://doi.org/10.1177/00222429231192049	4
https://doi.org/10.1177/00222429221126990	4
https://doi.org/10.1177/00222429221141066	4
https://doi.org/10.1177/00222429231216910	4
https://www.ama.org/2023/12/12/time-to-abandon-null-hypothesis-significance-testing-moving-beyond-the-default-approach-to-statistical-analysis-and-reporting/	4
https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/	4
https://doi.org/10.1177/00222429221127927	4
https://doi.org/10.1177/00222429231183977	4
https://doi.org/10.1177/00222429221130011	4
https://doi.org/10.1177/00222429221142281	4
https://doi.org/10.1177/00222429221142234	4
https://www.ama.org/2024/01/23/marketing-for-equity-pioneering-culturally-competent-health-care-for-first-nations/	4
https://doi.org/10.1177/00222429221148969	4
https://doi.org/10.1177/00222429221138302	4
https://www.ama.org/2024/06/04/how-an-indian-government-policy-backfired-prescription-drug-price-regulations-led-to-more-marketing-for-unregulated-medications/	4
https://doi.org/10.1177/00222429221143329	4
https://doi.org/10.1177/00222429221138286	4
https://doi.org/10.1177/00222429221134489	4
https://doi.org/10.1177/00222429221146511	4
https://doi.org/10.1177/00222429241268634	4
https://doi.org/10.1177/00222429231196575	3
https://doi.org/10.1177/00222429231224748	3
https://www.ama.org/2023/09/12/how-do-investors-react-to-crowdsourcing-contests/	3
https://doi.org/10.1177/00222429231191446	3
https://www.ama.org/2024/02/13/the-power-of-nostalgia-how-vintage-typography-can-build-emotional-connections-influence-attitudes-and-boost-willingness-to-pay/	3
https://doi.org/10.1177/00222429231172111	3
https://doi.org/10.1177/00222429231213154	3
https://doi.org/10.1177/00222429221149437	3
https://doi.org/10.1177/00222429231154532	3
https://doi.org/10.1177/00222429231195564	3
https://doi.org/10.1177/00222429231164654	3
https://doi.org/10.1177/00222429231193994	3
https://doi.org/10.1177/00222429231190021	3
https://www.ama.org/2022/11/01/empirics-or-theory-first-a-case-for-an-empirics-first-approach-that-develops-marketing-relevant-insights-from-real-world-problems/	3
https://doi.org/10.1177/00222429221137817	3
https://doi.org/10.1177/00222429231158360	3
https://doi.org/10.1177/00222429231185313	3
https://doi.org/10.1177/00222429231181071	3
https://doi.org/10.1177/00222429231152181	3
https://doi.org/10.1177/00222429231177627	3
https://doi.org/10.1177/00222429231222269	3
https://www.ama.org/2023/07/18/the-secret-to-maximizing-the-benefits-of-self-design-provide-social-feedback-during-the-process-to-reduce-rates-of-abandonment/	3
https://doi.org/10.1177/00222429231213581	3
https://doi.org/10.1177/00222429231171841	3
https://doi.org/10.1177/00222429231162367	3
https://doi.org/10.1177/00222429231158116	3
https://doi.org/10.1177/00222429231196576	3
https://doi.org/10.1177/00222429231204247	3
https://doi.org/10.1177/00222429231217471	3
https://doi.org/10.1177/00222429231196122	3
https://doi.org/10.1177/00222429221148978	3
https://doi.org/10.1177/00222429231193371	3
https://doi.org/10.1177/00222429231191449	3
https://doi.org/10.1177/00222429221123013	3
https://doi.org/10.1177/00222429231152446	3
https://doi.org/10.1177/00222429231179942	3
https://doi.org/10.1177/00222429231207830	3
https://doi.org/10.1177/00222429231223420	3
https://doi.org/10.1177/00222429241227145	3
https://doi.org/10.1177/00222429241231236	3
https://doi.org/10.1177/00222429241236142	3
https://www.ama.org/2023/03/28/the-element-of-surprise-how-unexpected-syntax-makes-marketing-communications-more-effective/	2
https://doi.org/10.1177/00222429231153582	2
https://www.ama.org/2023/11/07/should-national-brand-manufacturers-enter-the-intensely-competitive-private-label-business/	2
https://www.ama.org/2024/04/23/can-companies-create-a-machine-that-feels-and-cares-using-generative-ai-to-provide-empathetic-customer-care/	2
https://www.ama.org/2023/02/28/are-you-willing-to-let-robots-operate-on-you-the-role-of-advertising-in-high-tech-medical-procedures/	2
https://www.ama.org/2024/01/16/amazing-great-superb-how-influencers-high-arousal-language-can-boost-or-hurt-engagement/	2
https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/	2
https://www.ama.org/2023/11/28/what-is-the-role-of-marketing-in-disrupted-health-care-markets-its-time-to-move-beyond-conventional-strategies-to-account-for-new-actors-roles-and-exchanges/	2
https://www.ama.org/2023/02/14/should-you-sell-know-how-components-or-systems-companies-must-answer-this-question-before-deciding-how-to-sell/	2
https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/	2
https://www.ama.org/2022/10/04/from-likes-shares-and-comments-to-sales-how-can-brands-use-social-media-to-stimulate-both-engagement-and-sales/	2
https://www.ama.org/2023/09/26/when-less-is-more-the-power-of-simple-packaging-for-consumable-products/	2
https://www.ama.org/2023/05/09/brand-extensions-often-fail-heres-how-companies-can-set-them-up-for-success/	2
https://www.ama.org/2022/10/25/we-earned-the-coupon-together-the-value-of-experience-cocreation-in-redeeming-shared-coupons/	2
https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/	2
https://www.ama.org/2023/01/24/nudge-nudge-wink-wink-how-choice-architecture-facilitates-consumer-uptake-of-mobile-apps/	2
https://www.ama.org/2023/08/22/a-tale-of-two-channels-how-digital-ads-perform-in-ai-recommendation-vs-user-subscription-channels-on-platforms-like-twitter-google-news-and-tiktok/	2
https://www.ama.org/2022/11/22/do-acquisitions-harm-the-acquired-brand-identifying-conditions-that-reduce-the-negative-effect/	2
https://www.ama.org/2023/04/18/bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/	2
https://www.ama.org/2023/07/25/the-power-of-university-industry-collaborations-collaborating-with-universities-makes-products-more-attractive-to-consumers/	2
https://www.ama.org/2023/08/15/marketers-want-consumers-to-imagine-using-a-product-but-how-well-does-this-actually-work/	2
https://www.ama.org/2022/10/11/finding-goldilocks-influencers-why-high-follower-count-may-not-be-the-best-driver-of-engagement-on-social-media/	2
https://www.ama.org/2023/03/14/the-war-on-sugar-how-can-soda-manufacturers-reduce-sugar-in-products-without-endangering-sales/	2
https://www.ama.org/2023/03/21/the-challenge-of-keeping-an-audience-engaged-how-language-shapes-attention/	2
https://www.ama.org/2023/06/13/specialty-drugs-accounted-for-most-new-product-launches-in-the-past-decade-why-do-we-know-so-little-about-how-clinical-studies-influence-their-diffusion/	2
https://www.ama.org/2024/03/05/the-dangers-of-misaligned-product-co-development-contracts-and-how-they-can-derail-innovation-in-high-tech-firms/	2
https://www.ama.org/2022/10/18/does-topic-consistency-matter-in-movie-reviews-a-study-of-critic-and-user-reviews-and-their-impact-on-movie-demand/	2
https://doi.org/10.1177/00222429221102889	2
https://www.ama.org/2022/11/08/can-brands-influence-social-outcomes-the-impact-of-covid-19-related-brand-advertising-on-social-distancing-behavior/	2
https://www.ama.org/2024/01/30/striking-the-right-balance-between-big-and-small-influencers-in-livestream-commerce/	2
https://www.ama.org/2023/06/06/autonomous-products-make-our-lives-easier-but-do-they-deprive-us-of-meaningful-experiences/	2
https://www.ama.org/2023/04/25/lyft-tumblr-flickr-how-do-consumers-respond-to-unconventionally-spelled-brand-names/	2
https://www.ama.org/2023/04/11/the-power-of-free-shipping-how-offering-an-upfront-membership-fee-can-help-online-retailers-boost-revenue/	2
https://doi.org/10.1177/00222429221100750	2
https://www.ama.org/2022/06/01/fields-of-gold-scraping-web-data-for-marketing-insights/	2
https://www.ama.org/2023/01/03/think-before-designing-your-logo-how-marketers-can-capitalize-on-the-power-of-perception-to-influence-beliefs-about-brand-performance/	2
https://www.ama.org/2023/10/31/good-for-the-environment-and-good-for-business-how-circular-take-back-programs-enhance-consumer-valuation/	2
https://www.ama.org/2023/11/14/should-hospitals-specialize-in-an-area-or-diversify-the-impact-of-hospital-portfolios-on-patient-demand/	2
https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/	2
https://www.ama.org/2023/10/24/marketing-research-is-too-narrow-how-the-field-must-change-to-keep-producing-relevant-timely-knowledge/	2
https://doi.org/10.1177/00222429221090983	2
https://www.ama.org/2022/04/20/how-generalist-stores-can-protect-category-sales-when-specialist-merchants-enter-the-market/	2
https://doi.org/10.1177/00222429221116803	2
https://www.ama.org/2022/08/16/the-one-party-versus-third-party-question-how-brands-tackle-the-challenges-of-selling-via-online-platforms/	2
https://www.ama.org/2024/02/06/plogging-podding-and-bobbing-how-coining-a-new-term-can-encourage-certain-behaviors/	2
https://www.ama.org/2022/12/20/ask-for-payment-before-or-after-the-effects-of-timing-in-pay-what-you-want-pricing/	2
https://www.ama.org/2023/02/07/the-problem-with-offering-a-subscription-box-and-how-companies-should-or-shouldnt-involve-customers-in-the-process/	2
https://www.ama.org/2023/10/10/online-only-brands-often-seek-placement-in-supermarkets-when-should-they-open-their-own-stores/	2
https://www.ama.org/2023/01/31/the-secret-to-fundraising-allow-donors-to-choose-how-their-money-is-spent/	2
https://www.ama.org/2023/09/05/a-secret-for-boosting-hotel-bookings-analyze-online-user-reviews-for-both-your-hotel-and-your-competitors/	2
https://www.ama.org/2021/11/03/why-is-it-wrong-to-sell-your-body-understanding-liberals-vs-conservatives-moral-objections-to-bodily-markets/	2
https://www.ama.org/2021/12/01/should-brands-alter-customer-satisfaction-strategies-based-on-political-identity/	2
https://www.ama.org/2022/09/20/how-disclosing-advertising-spending-can-reduce-investor-and-analyst-uncertainty-and-possibly-enhance-firms-valuation/	2
https://www.ama.org/2022/12/13/the-value-of-secondary-selling-how-salesperson-behavior-beyond-the-salesperson-customer-dyad-generates-higher-sales-and-customer-satisfaction/	2
https://www.ama.org/2023/01/10/asking-for-customer-reviews-at-the-right-time-sooner-is-not-always-better/	2
https://www.ama.org/2022/11/29/do-we-reveal-more-or-less-about-ourselves-when-interacting-with-voice-technology/	2
https://www.ama.org/2023/03/07/highlight-facts-or-appeal-to-feelings-the-psychology-of-persuading-consumers-to-contribute-to-a-collective-goal/	2
https://www.ama.org/2022/11/15/increasing-ipo-performance-by-revealing-innovation-potential-and-outlining-future-plans-how-firms-can-mitigate-the-negative-effect-of-insider-selling/	2
https://www.ama.org/2023/02/21/the-myth-around-financial-vulnerability-and-why-it-not-only-affects-those-with-low-income/	2
https://www.ama.org/2023/01/17/finding-the-right-doctor-can-online-rating-platforms-direct-patients-to-higher-quality-physicians/	2
https://www.ama.org/2023/06/20/brands-beware-even-loyal-customers-may-disengage-after-seeing-socially-unacceptable-brand-mentions-on-social-media/	2
https://www.ama.org/2024/01/09/addressing-the-rural-health-care-crisis-pay-doctors-to-travel-from-urban-areas/	2
https://www.ama.org/2024/03/19/a-research-proven-way-to-build-a-bigger-social-audience-target-followers-of-followers/	2
https://www.ama.org/2024/04/30/can-the-on-demand-model-work-for-online-educational-platforms-like-coursera-a-new-study-investigates/	2
https://www.ama.org/2024/05/07/the-boeing-lesson-laws-that-prevent-frivolous-litigation-also-reduce-the-likelihood-of-product-recalls/	2
https://www.ama.org/2024/05/21/do-good-and-talk-about-it-how-financial-valuation-and-external-reporting-of-marketing-assets-benefits-companies/	2
https://www.ama.org/2024/11/19/when-inclusive-marketing-doesnt-resonate-how-brands-can-build-trust-in-inclusivity-focused-product-lines/	2
https://doi.org/10.1177/00222429221119977&nbsp	1
https://www.ama.org/2022/08/30/how-companies-can-de-escalate-angry-customer-complaints-on-social-media/&nbsp	1
https://doi.org/10.1177/00222429221120419&nbsp	1
https://www.ama.org/2022/09/08/how-more-female-executives-in-the-c-suite-can-spur-improved-customer-orientation-and-financial-performance/&nbsp	1
https://www.ama.org/2023/10/03/how-marketers-measure-willingness-to-pay-is-flawed-now-theres-a-better-way/	1
https://doi.org/10.1177/00222429221119086&nbsp	1
https://www.ama.org/2022/08/23/how-minor-changes-in-choice-architecture-can-improve-health-insurance-product-choices-and-costs/&nbsp	1
https://doi.org/10.1177/00222429231221698	1
https://doi.org/10.1177/00222429211046936	1
https://doi.org/10.1177/00222429211057508	1
https://doi.org/10.1177/00222429221122698&nbsp	1
https://www.ama.org/2022/09/13/strategic-brand-factors-that-help-moderate-the-impact-of-business-cycles-on-brand-equity/&nbsp	1
https://doi.org/10.1177/00222429221120419	1
https://doi.org/10.1177/00222429211007517	1
https://doi.org/10.1177/00222429241258493	1
https://doi.org/10.1177/00222429241283811	1

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