The Jeremy Haselwood Show – Détails, épisodes et analyse

In this special Giving Tuesday episode, Jeremy shares 17 actionable tips to supercharge your Giving Tuesday efforts. From planning and execution to post-event follow-up, this episode is packed with insights to help nonprofits make the most of this global day of generosity. Jeremy covers strategies for leveraging different digital channels, crafting compelling calls to action, creating cohesive messaging, and even securing matching gifts. Whether you're a one-person fundraising team or part of a larger organization, these tips will help you engage your audience and achieve your Giving Tuesday goals.

1. Three Phases of Giving Tuesday:

   • Planning (85% of your effort): Review last year’s performance, set clear goals, define channels, and create all assets.
   • Execution (10%): Coordinate across channels and ensure smooth deployment.
   • Post-Event (5%): Follow up with donors and consider last-minute pushes if you’re close to your goal.

2. Top Channels to Use: Website banners, donation pages, email campaigns, social media posts, SMS, live streams, and even direct mail postcards for “Save the Date” notices.

3. Key Tips for Giving Tuesday:

   • Messaging Consistency: Ensure all digital assets, from homepage banners to social media posts, have a unified Giving Tuesday message.
   • Engagement Strategy: Use hero images, donation impact statements, and email subject line testing to attract attention.
   • Donor-Focused Experience: Eliminate exit points on your donation page and make your calls to action clear and easy to find.

4. Special Focus on Matching Gifts: A matching gift from a donor or corporate partner can double the impact and drive more donations.

• “When it comes to Giving Tuesday, the planning phase is crucial – it’s where you set the groundwork for success.”
• “Think about why people should give to your organization – what’s unique about your impact that sets you apart?”

For those looking to take their Giving Tuesday efforts even further, Jeremy offers a comprehensive online course at GivingTuesdayCourse.com with in-depth strategies for every stage of the campaign.

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon for a complete guide to successful digital fundraising.
• Follow Jeremy on Instagram for more insights and updates: @jeremy.haselwood.
• Visit JeremyHaselwood.com for additional resources, tools, and information.

Welcome to the inaugural episode of The Jeremy Haselwood Show! Join Jeremy as he embarks on a journey to inspire, inform, and empower nonprofits and business leaders alike. In this episode, Jeremy provides key strategies for nonprofit websites to increase donations, engage supporters, and strengthen online presence. Tune in to learn how to transform your digital footprint with these eight essential website components for effective nonprofit fundraising.

1. Content Hierarchy & Layout: Structure your website to guide users intuitively through content, ensuring easy navigation and prioritizing essential information.
2. Branding & Positioning: Consistent brand colors and tone reinforce your nonprofit’s identity and build trust.
3. User Experience (UX): Mobile-friendly designs, optimized load speeds, and intuitive layouts are essential for keeping users engaged.
4. Email Capture: Provide clear value to subscribers by using compelling calls to action beyond generic "sign-up" messages.
5. Donation Page: Keep it simple with trust markers, clear impact statements, and easy navigation to maximize conversions.
6. SEO Optimization: Implement SEO best practices to improve visibility and attract the right audiences to your site.
7. Tracking & Analytics: Use analytics to understand user behavior and adjust your site’s effectiveness over time.
8. Privacy Policy & Terms: Ensure compliance and transparency to protect users’ data and foster trust.

• “Think of your website like your home. When someone visits, you want it to be welcoming, clear, and easy to navigate.”
• “Your website is the foundation of your digital ecosystem; every other marketing effort ultimately points back here.”

If you're ready to enhance your digital strategy, subscribe to The Jeremy Haselwood Show, and connect with Jeremy on Instagram @jeremy.haselwood or visit jeremyhaselwood.com/podcast.

• Enroll in GivingTuesdayCourse.com to maximize your fundraising impact this holiday season.
• Discover Jeremy’s book, The Digital Fundraising Blueprint on Amazon for a comprehensive guide to digital fundraising success.
• Learn more about Jeremy’s work and explore resources at JeremyHaselwood.com.

The Jeremy Haselwood Show is a podcast designed to spark curiosity, build community, and inspire action.

"My mission is to create a space where we can explore the questions and ideas that truly matter. Each season, we dive into a new theme—whether it's digital fundraising strategies, personal growth, or the untold stories of business leaders, professionals, and artists.

The theme for Season 1 is Digital Fundraising for Nonprofits. 

Throughout my career, I've been passionate about connecting people with the ideas and resources that empower them to make a meaningful impact. This podcast is an extension of that—offering you the tools, insights, and inspiration to fuel your journey.

I believe at the heart of every great endeavor is a story waiting to be told. Whether you’re a nonprofit leader, an entrepreneur, or just a person who needs a boost of inspiration, my goal is to help you unlock your potential. And at the core of it all is hope."

Like, follow, or subscribe to The Jeremy Haselwood Show, where we learn together, grow together, and discover how to create positive change in our world.

Learn more at JeremyHaselwood.com

Follow for updates at https://www.instagram.com/jeremy.haselwood/

If you enjoyed this episode, follow The Jeremy Haselwood Show for more expert insights, and connect with Jeremy on Instagram @jeremy.haselwood for tips and updates.

• The 21-Day Digital Fundraising Startup Course
  This course is perfect for nonprofits looking to launch or refine their digital fundraising efforts in just three weeks. Gain actionable insights, proven frameworks, and tools to kickstart your success.

• The Giving Tuesday Blueprint
  Designed for nonprofits eager to make the most of Giving Tuesday, this comprehensive guide provides strategies for planning, promoting, and executing a high-impact campaign.

• The Digital Fundraising Blueprint
  Explore Jeremy’s book on Amazon for in-depth strategies and actionable advice to elevate your digital fundraising efforts.

• JeremyHaselwood.com
  Discover tools, templates, and resources to help your nonprofit grow and thrive.

In this episode, Jeremy welcomes Todd Bemis, a creative powerhouse with over 25 years of experience in nonprofit fundraising. Together, they discuss how nonprofits can craft digital creative that captures attention, tells compelling stories, and ultimately converts audiences into donors. From copywriting tips to visual strategies and testing techniques, this episode is a must-listen for nonprofit professionals seeking to elevate their digital campaigns.

1. Copywriting for Multi-Channel Campaigns:

   • Direct mail and digital campaigns require tailored approaches, but maintaining a unifying campaign theme across channels is essential.
   • Keep digital copy concise, conversational, and engaging, while direct mail allows for more formal storytelling.

2. Optimizing Visuals:

   • Prioritize authentic, impactful images that convey dignity and success, avoiding overly staged or exploitative visuals.
   • Balance production quality to ensure content looks professional yet relatable.

3. Testing to Maximize Impact:

   • Focus on subject lines for email success and use A/B testing to refine content across email and social media.
   • Test different visual and messaging strategies for specific audience segments, such as younger versus older donors.

4. Leveraging AI Tools:

   • AI can save time by generating variations of text and images, but human oversight ensures accuracy and donor trust.
   • AI-generated content can be used effectively for campaigns but should align with your nonprofit’s mission and tone.

5. Best Practices for Digital Creative:

   • Optimize emails for mobile and dark mode to ensure readability and engagement.
   • Use video strategically, especially on social media, to enhance storytelling while keeping donation pages distraction-free.

6. Common Pitfalls to Avoid:

   • Avoid overproducing content that appears too polished or corporate.
   • Ensure all creative elements align with your nonprofit’s values and resonate with your audience.

• “Good digital creative isn’t just about looking great—it’s about telling a story that connects and inspires action.”
• “Testing isn’t just a best practice; it’s how you learn what works for your audience and improve over time.”

If you’re ready to enhance your fundraising strategy, follow The Jeremy Haselwood Show and connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn.

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon, for in-depth digital fundraising strategies.
• Visit JeremyHaselwood.com for tools and resources to elevate your nonprofit’s efforts.
• Take Jeremy's online courses, The Digital Fundraising Blueprint (based on the book), The Giving Tuesday Blueprint, or the 21 Day Digital Fundraising Quick Start.

In this episode, Jeremy dives into one of the most powerful strategies for nonprofit fundraising: monthly giving programs. From setting up a program to retaining and engaging monthly donors, Jeremy provides a comprehensive framework to help nonprofits build stable revenue streams and deepen relationships with donors. Whether you’re starting from scratch or looking to improve an existing program, this episode is packed with actionable insights and best practices to take your monthly giving strategy to the next level.

1. Why Monthly Giving Matters:

   • Provides a predictable revenue stream for nonprofits, easing financial planning and resource allocation.
   • Increases donor retention rates and builds stronger long-term relationships.

2. Steps to Build a Monthly Giving Program:

   • Develop a Value Proposition: Craft compelling messaging that highlights the impact of monthly contributions.
   • Create a Unique Brand: Establish a name, logo, and identity for your monthly giving community.
   • Define Giving Levels: Offer tiered options with corresponding donor benefits.

3. Six Approaches to Messaging:

   • Impact-driven storytelling.
   • Recognizing donors as part of a meaningful community.
   • Highlighting the convenience of automated giving.
   • Scaling impact with clear dollar-to-impact statements.
   • Offering exclusive benefits.
   • Creating urgency with emotional appeals.

4. Retaining and Engaging Monthly Donors:

   • Welcome and acknowledge donors immediately.
   • Build emotional ties through personalized updates and storytelling.
   • Offer flexibility for upgrades, pauses, and payment options.
   • Provide clear transparency on how funds are used.

5. Best Practices:

   • Regularly test and refine your strategies to meet donor expectations.
   • Use multiple touchpoints (email, social media, direct mail) to keep donors engaged.
   • Encourage long-term relationships through major gifts, planned giving, or volunteer opportunities.

• “A successful monthly giving program transforms your organization by providing stability and continuous impact.”
• “Recurring donors are not just financial supporters—they’re emotionally invested in your mission.”

• Check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon, for in-depth guidance on digital fundraising strategies.
• Visit JeremyHaselwood.com for tools, templates, and more resources to elevate your nonprofit’s fundraising efforts.

In this episode, Jeremy breaks down how nonprofits can build a comprehensive annual digital fundraising program. Whether you’re just starting out or looking to enhance your existing efforts, this episode provides a step-by-step guide to create campaigns, set goals, and integrate digital strategies with other fundraising channels like direct mail. Learn how to plan your entire year, engage your donors across multiple channels, and streamline your digital fundraising efforts for long-term success.

1. Audit Your Current Fundraising Program:

   • Identify what’s working and define success through metrics like revenue, ROI, and donor retention.
   • Understand your messaging across different campaigns and channels.

2. Set Fundraising Goals:

   • Establish specific, measurable objectives such as increasing donor retention, growing average gifts, or launching a monthly giving program.

3. Resource Audit:

   • Evaluate your capacity for email, web updates, graphic design, social media, SMS fundraising, and campaign management.
   • Use tools like Canva’s free nonprofit program or work with external partners if needed.

4. Develop Offers & Messaging:

   • Break down the costs of your services to create tangible offers, such as “$25 provides meals for a week” or “$100 covers a night of shelter.”
   • Focus on making the impact clear to donors.

5. Plan Year-Round Campaigns:

   • Map out your fundraising calendar month-by-month with a mix of campaigns, e-newsletters, and donor engagement initiatives.
   • Key campaigns include monthly giving drives, seasonal appeals, Giving Tuesday, and year-end fundraising.

6. Build Campaign Assets:

   • Each campaign should include tailored emails, social media posts, donation pages, and optional SMS or online ads.
   • Integrate QR codes into direct mail to streamline the giving process.

7. The Importance of Planning:

   • Create a detailed calendar and assign responsibilities to ensure seamless execution.
   • Use insights from the current year to refine and optimize future campaigns.

• “Digital fundraising is no longer a ‘nice-to-have.’ It’s a necessity for nonprofits looking to thrive in today’s multi-channel world.”
• “One campaign at a time, one month at a time—that’s how you build a sustainable annual program.”

• Explore the Giving Sciences Barometer at GivingSciences.com for free insights into donor trends.
• For more on digital fundraising strategies, check out Jeremy’s book, The Digital Fundraising Blueprint on Amazon.
• Visit JeremyHaselwood.com for more resources and tools to elevate your nonprofit’s fundraising.
• Follow Jeremy on Instagram here for inspiration and tips in your timeline

In this episode, Jeremy sits down with Lori Collins, a leading expert in data and analytics for nonprofits, to discuss how organizations can leverage analytics to strengthen fundraising and donor engagement. Lori shares valuable insights into charitable giving trends, the impact of economic factors like inflation, and strategies to maximize multi-channel donor engagement. From discussing the importance of relational fundraising to understanding donor motivation, this episode is packed with data-driven advice to help nonprofits make smarter decisions and boost their impact.

1. Why Donors Give: Lori explores what motivates people to give charitably, highlighting shifts like increased personal responsibility among donors and the role of economic trends.

2. Trends in Fundraising:

   • The shift toward fewer donors giving more, a trend amplified by the rising number of nonprofits and growing economic challenges.
   • How multi-channel engagement, combining digital and direct mail, can enhance donor loyalty and lifetime value.

3. Digital vs. Direct Mail: Lori and Jeremy discuss the ongoing debate between digital and direct mail fundraising, revealing why a balanced, mixed-media approach often yields the best results.

4. The Giving Sciences Barometer: Lori introduces her new tool, the Giving Sciences Barometer, which offers real-time insights into donor sentiment and economic indicators that impact giving.

• “We live in a mixed-media world – finding the right balance between digital and direct mail is key.”
• “Perception drives giving just as much as economic reality; understanding this can help nonprofits strategize effectively.”

For more episodes, be sure to follow The Jeremy Haselwood Show, and connect with Jeremy on Instagram @jeremy.haselwood to stay updated.

In this episode, Jeremy dives deep into email hygiene, a crucial topic for maintaining strong digital fundraising results. He shares strategies to clean up your email list, improve deliverability, and avoid “email jail,” where poor list quality can hurt open rates and sender reputation. Learn how to detox your email lists, boost open rates, and ensure that your messages reach the right inbox. By following these steps, you’ll be on your way to an inbox that rocks!

1. Why Email Hygiene Matters: Clean email lists ensure higher deliverability, which is essential for fundraising success. Jeremy highlights a cautionary tale of a nonprofit that faced disastrous results after neglecting their email hygiene.

2. Understanding Email “Jail”: Low engagement and poor list quality can lead your emails to the dreaded spam folder. Learn how Google, Yahoo, and other providers use algorithms to decide whether emails go to inboxes or spam.

3. Steps to Improve Email Hygiene:

   • IP Warm-Up: Gradually send emails over a period of days to improve sender reputation.
   • Segmenting & Suppression: Only send emails to active users who’ve opened an email in the last 6-12 months to keep engagement high.
   • Third-Party Verification: Tools like Kickbox, ZeroBounce, and EmailListVerify can cleanse your list by identifying active, inactive, and suspicious emails.

4. Reengagement Campaigns and Best Practices:

   • Use dedicated IP addresses for improved reputation.
   • Regularly cleanse email lists—ideally once or twice a year.
   • Archive inactive emails to repurpose for social media and advertising, such as on Facebook Lookalike audiences.

• “If you want a healthy email program, you have to go beyond just collecting emails – it’s about quality over quantity.”
• “Cutting down your email list might sound scary, but a lean, engaged list beats a massive, unresponsive one every time.”

Subscribe to The Jeremy Haselwood Show for more insights on digital fundraising, and connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for questions or further guidance.

• Explore Jeremy’s book, The Digital Fundraising Blueprint on Amazon for comprehensive digital fundraising strategies.
• Check out JeremyHaselwood.com for more resources and tools to boost your email and digital fundraising success.

If you enjoyed this episode, follow The Jeremy Haselwood Show for more insights into digital fundraising and nonprofit innovation. Connect with Jeremy on Instagram @jeremy.haselwood or LinkedIn for updates and tips.

Additional Resources:

• The 21-Day Digital Fundraising Startup Course
  A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint
  A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint
  Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com
  Visit for tools, templates, and resources to help your nonprofit innovate, grow, and thrive.

Episode Title: Big Nonprofit Lessons for Smaller Nonprofits
Episode Number: S1:E8
Host: Jeremy Haselwood
Guest: Vernicia Respress, Digital Marketing Leader
Duration: [Insert Duration]

In this episode, Jeremy sits down with Vernicia Respress, a digital marketing leader with over 19 years of experience who has raised more than $150 million for nonprofits, including Habitat for Humanity. Together, they explore key lessons learned from large nonprofits that smaller organizations can apply to their digital fundraising strategies. From campaign innovation and donor engagement to leveraging Giving Tuesday and building robust monthly giving programs, this episode offers actionable insights for nonprofits of all sizes.

1. Learning from Larger Nonprofits:

   • Large nonprofits like Habitat for Humanity offer valuable lessons on integrating campaigns, leveraging celebrity advocates, and testing strategies to optimize results.
   • Smaller nonprofits can adapt these lessons by tapping into local influencers and prioritizing their budgets strategically.

2. The Power of Giving Tuesday:

   • Giving Tuesday is a million-dollar opportunity for organizations like Habitat, thanks to integrated strategies combining email, social media, direct mail inserts, and matching gifts.
   • Smaller nonprofits are encouraged to start small and focus on digital channels for cost-effective engagement.

3. Monthly Giving as a Core Strategy:

   • Habitat’s Hope Builders program emphasizes the importance of donor cultivation and ease of giving.
   • Smaller organizations can adopt similar practices by creating flexible, user-friendly donation processes and offering meaningful donor updates.

4. Innovation and AI in Fundraising:

   • AI tools can streamline copywriting, data analysis, and donor communication, enabling nonprofits to work more efficiently.
   • Nonprofits should embrace an innovation budget to test and implement new strategies, ensuring they stay ahead in a rapidly evolving digital landscape.

5. Integrated Campaign Planning:

   • Coordinating across all communication channels ensures consistency in messaging and maximizes donor engagement.
   • Smaller nonprofits can uncover blind spots and opportunities by maintaining an integrated campaign calendar.

• “Innovation isn’t just about technology; it’s about creating a culture that’s open to new ideas and dedicated to growth.”
• “Donors need to see consistency in your messaging, whether it’s online, in the mail, or at an event—it builds trust and amplifies your impact.

If this episode resonated with you, follow The Jeremy Haselwood Show to stay informed on the latest fundraising strategies. Connect with Jeremy on Instagram @jeremy.haselwood and leave a review to help others find the show.

• The 21-Day Digital Fundraising Startup Course
  A three-week course designed to equip nonprofits with the tools and strategies needed to launch or refine digital fundraising campaigns quickly and effectively.

• The Giving Tuesday Blueprint
  A comprehensive guide for nonprofits to plan and execute successful Giving Tuesday campaigns, maximizing impact and donor engagement.

• The Digital Fundraising Blueprint
  Explore Jeremy’s book for an in-depth look at digital fundraising strategies and actionable steps to grow your nonprofit's impact.

• JeremyHaselwood.com
  Visit for tools, templates, and resources to help your nonprofit prepare for disaster fundraising and more.

Disasters aren’t a matter of if but when. In this episode, Jeremy provides a comprehensive guide for nonprofits to build a disaster response fundraising program. Drawing from his experiences growing up in tornado-prone Oklahoma and working with nonprofits during times of crisis, Jeremy shares a step-by-step framework to prepare, execute, and follow up on fundraising efforts during disasters. Learn how to create a proactive plan that ensures your organization is ready to serve your community when they need it most.

1. The Importance of Preparedness:

   • Disasters demand immediate response. Being prepared with fundraising strategies saves time and maximizes impact during critical moments.
   • Proactive planning creates stability and ensures peace of mind amidst the chaos.

2. The Three Phases of Disaster Response:

   • Before the Disaster: Plan ahead with SWOT analysis, creative assets, and audience building through email and SMS acquisition.
   • During the Disaster: Deploy prepared assets, activate “war room” operations, and execute fundraising campaigns with speed and precision.
   • After the Disaster: Follow up with donors, update stakeholders, and share the impact of their contributions to maintain transparency and trust.

3. Creative Assets to Prepare:

   • Email series (3-7 versions per disaster type).
   • Pre-designed social media posts, website banners, and campaign donation pages.
   • Disaster-specific ad kits for platforms like Facebook and Google.
   • A “report back” landing page for ongoing updates post-disaster.

4. Engaging Donors Year-Round:

   • Build your email and SMS lists consistently with value-driven content like disaster preparedness tips.
   • Create a disaster donor welcome series to nurture new supporters and keep them engaged.

5. Maintaining Sensitivity:

   • Craft messaging that is empathetic to donors who may also be affected by the disaster.
   • Encourage support without being opportunistic or tone-deaf during crises.

• “Disaster fundraising isn’t about being opportunistic; it’s about being prepared to meet urgent needs when they arise.”
• “Preparation today ensures your nonprofit can make a greater impact tomorrow.”