Explorez tous les épisodes du podcast The Jasmine Star Show
| Titre | Date | Durée | |
|---|---|---|---|
| Is Your Website Costing You Clients? Here’s How to Fix It | 04 Nov 2025 | 00:25:11 | |
Is your website working for you… or against you? In this episode, Jasmine shares a behind-the-scenes conversation with a friend who sold his company for $40M—and why his next big move depended on one thing: a website that actually converts. You’ll learn:
If you’ve ever questioned whether your site is helping or hurting your business, this is your wake-up call. Click play to hear all of this and: [00:56] I sat down with a friend (who casually sold his biz for $40M 🤯) and helped him choose a content agency. What we discovered completely shifted how I think about websites. [02:45] Same offers. Same ballpark pricing. But one website? It leaped off the screen. I’ll tell you why. [04:36] We’re talking clear messaging, strong copy, and design that feels like a whole vibe. This is what separates a ‘meh’ site from one that makes people want to buy. [06:31] This one agency’s website had us pre-sold before a single sales call. Imagine what that could do for your business. [08:35] I had to take a hard look at my digital storefront—and ask: is this helping or hurting? [10:40] Let’s break it down: copy, message, design. Plus how to stay visible as AI search takes over the way people find your biz. Articles to Help Create Website Copy: AI for Creatives: Boost Efficiency Without Losing Your Voice Is AI Killing Your Website’s SEO? (A Deep Dive for Showit Users) Listen to Related Episodes: You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years. I built my website with Showit because it gives me total design freedom. If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe! For full show notes, visit jasminestar.com/podcast/episode593 | |||
| The Year I Operationalized My Business and Felt Lost | 30 Oct 2025 | 00:16:38 | |
What happens after you build the business of your dreams… but have no idea what comes next? In this vulnerable solo episode, I’m pulling back the curtain on what it really looked like to step away from the day-to-day at Social Curator, operationalize the company, and wait for “the next big thing” to arrive. Spoiler alert: It didn’t. I share how I found myself on a remote island in Hawaii with no social media, no laptop, just a journal—and a lot of questions. Despite outward success, I felt stuck, unsure, and disconnected from my purpose. This is the behind-the-scenes of navigating a personal and professional identity shift, facing silence after momentum, and learning to sit in the unknown. If you’ve ever hit a wall in your business and thought, “What now?”... you’re not alone. Let’s talk about what happens in the in-between. Because friend… if you don’t quit, you can’t lose. Click >>PLAY<< to hear all of this and: [00:00] Why I Flew to a Remote Island with No Social Media or Laptop (What happens when you strip away all distractions to grow yourself?) [01:04] Building a Business Can Look Glamorous—But Let’s Get Real (The truth about struggle, loneliness, and grit behind the scenes) [02:52] When Success Feels Like a Slugfest (How I stayed in the game when quitting looked easier) [03:51] Operationalizing My Business: Why I Replaced Myself (The decision to step away from daily operations at Social Curator) [04:44] The Idea That Never Came (What happens when you expect inspiration… and get crickets?) [05:31] From Rebirth to Real Talk (Why 2023 didn’t go as planned—and what that taught me about timing) [06:25] Independence Isn’t About Doing It Alone (Shifting from external expectations to internal alignment) To learn more about the Consistent $10K, join the waitlist >>HERE<< For full show notes, visit jasminestar.com/podcast/episode592 | |||
| Build It Like You’ll Sell It: A Wake-Up Call for Founders with Shay Bacani | 30 Sep 2025 | 00:51:17 | |
How do you build a business you can sell, scale, or step away from? That’s the question Shay Bacani and I dive into in this no-fluff conversation. Shay breaks down why so many women build beautiful but unsellable lifestyle businesses—and what it takes to turn your company into a true asset. We unpack how to restructure your business, think bigger, and stop being the bottleneck in your own growth. If you're ready to build real wealth (not just revenue), press play. This episode will challenge how you think about time, money, and legacy. Click play to hear all of this and: [01:39] How Shay flipped the script on time and revenue at my mastermind [02:42] Why 7-figure advice often misses the real goal: building an asset [03:17] What is a “lifestyle business”—and why can’t it be sold or passed on? [04:39] The trap of founder-led businesses and how it limits your exit strategy [05:29] How men build with delusional scale in mind—and why women should too [06:53] The difference between power and aesthetics when it comes to money [07:31] How Shay’s upbringing shaped her obsession with wealth and business strategy [10:10] What needs to be in place for your business to be investable Listen to Related Episodes: Connect With Shay Bacani: Shay Bacani is the founder of Centure, a financial strategy company helping entrepreneurs build businesses that are structured to scale, sell, or support long-term wealth. Known for her unapologetic approach to power, money, and business ownership, Shay teaches women how to move beyond the “laptop lifestyle” and into the realm of real asset-building. She believes in helping women take up serious space in the financial ecosystem. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode583 | |||
| How to Transform Business Setbacks into Your Biggest Wins [Growth Challenge: Day 2] | 26 Nov 2024 | 00:11:26 | |
Let’s be real: business is hard. You might feel like you’re hitting roadblock after roadblock, but what if I told you that those failures are the stepping stones to your biggest growth? Every setback is an opportunity for a breakthrough—if you know how to learn from it. In today’s episode, I’m pulling back the curtain on my four-part framework for turning failures into powerful lessons that can fuel your business growth. This isn’t just about bouncing back—it’s about coming back stronger, more resilient, and more equipped to handle whatever comes your way. Ready to turn your failures into wins? Click play to hear all of this and… (00:00:00) Details about the five-day growth challenge and how you can win $500 by leaving a review this week. (00:01:03) How failures build resilience and the necessity of learning from setbacks. (00:01:56) My personal experience with launching an online course and the lessons I learned from failures. (00:05:56) How to improve your self-awareness and humility. (00:08:53) How to improve decision-making and learn from past lessons. (00:10:52) Your action step. For full show notes, visit jasminestar.com/podcast/episode493 Listen to Related Episodes: | |||
| The One Skill Every Entrepreneur Needs to Develop [Growth Challenge: Day 1] | 25 Nov 2024 | 00:11:04 | |
I’m filled with immense gratitude as I type this… This week, we’re celebrating two major milestones: our 500th episode and the fifth anniversary of The Jasmine Star Show! And to say thanks to you (yes, YOU!), the team and I are kicking off a 5-Day Growth Challenge. We’ll be sharing a short episode every day this week filled with strategies to help you overcome challenges, achieve your goals, and unlock your full potential. Bonus: If you leave a review during these five days, you’ll be entered to win $500! In today’s episode (Day 1!), you’ll learn how to navigate ambiguity, make decisions without clear outcomes, and see complexity as an opportunity for growth. Make sure to stay til the end to get your action step! Click play to hear all of this and… (00:00) The five-day growth challenge and celebration of the podcast's 500th episode. (00:00:53) The importance of making decisions amidst uncertainty in business. (00:01:49) The necessity of adapting to ambiguous situations in entrepreneurship. (00:03:33) How to view complexity as an opportunity for growth rather than an obstacle. (00:06:58) How to improve your self-awareness. (00:07:54) My (very) personal experience preparing for a business pitch amidst uncertainty. (00:10:16) My action step for you! For full show notes, visit jasminestar.com/podcast/episode492 Listen to Related Episodes: | |||
| 5 Years, 500 Episodes: What Growth Really Looks Like | 24 Nov 2024 | 00:18:05 | |
The Jasmine Star Show has hit not one, but TWO major milestones this week! We’re celebrating our 500th episode and the fifth anniversary of our podcast journey. It’s been an incredible ride, and I couldn’t have done it without your unwavering support and love. As a token of appreciation, the team and I are hosting a 5-Day Growth Challenge. Each day this week, we’ll share a short, growth-driven episode with one small action you can take at the end. And the best part? Leave a rating and review this week, and you’ll be entered to win $500! To kick off the challenge, this special episode is all about the new realities that come with personal and professional growth. Click play now to hear all of this and… (00:00:00) How to win $500! (00:01:58) The challenge of letting go of relationships that no longer serve your growth. (00:05:04) How to confront and manage fear as a signal for growth. (00:08:12) My evolving definition of success (beyond external achievements.) (00:11:16) The importance of self-awareness in personal and professional growth. (00:12:23) The pressure to continuously achieve and the importance of celebrating growth. For full show notes, visit: jasminestar.com/podcast/episode491 Listen to Related Episodes: | |||
| The Secret to Building Customer Loyalty and Increasing Revenue [9 min] | 21 Nov 2024 | 00:08:49 | |
Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more? That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue without having to find new customers. Listen to hear five actionable strategies that will not only increase your LTV but also transform the way you think about customer relationships. Take notes, because this right here is how you turn one-time buyers into lifelong fans. Click play to hear all of this and: (00:00:44) How to boost your bottom line (hint: It starts with prioritizing the customer experience). (00:01:08) How to tailor your message to build loyalty and grow your sales. (00:03:43) The power of a subscription model to keep your customers coming back without chasing them down. (00:04:45) The key to building real trust and having your customers raving about you. (00:05:55) The one tactic to make your offer fun and increase customer engagement. (00:07:42) How to effectively upsell and cross-sell offers. 🎧 Listen to the full episode, Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same Customers Listen to Related Episodes:
Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode490 | |||
| How to Attract Higher-Paying Customers Through Your Pricing Strategy | 19 Nov 2024 | 00:17:20 | |
Have you ever wondered why some products just fly off the shelves while others gather dust? Well, lemme tell you...it’s not just about what you’re selling, but how you’re pricing it. In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you’ve been dreaming about. My one invitation is to take these insights and turn them into REAL actionable steps, so you can see results. And trust me, you’ll want to. These strategies aren’t just theoretical—they’re practical, proven methods that can transform your business (just as they’ve transformed mine)! Click play to hear all of this and: (00:01:18) The specific number of options you need to provide to make the preferred choice more attractive. (00:03:01) How to increase the perception of affordability by just tweaking a few numbers. (00:07:15) How offering packages can increase perceived value. (00:11:32) Understanding the power of limited-time offers (and using ethical scarcity!). (00:14:17) Why “most loved” or “most popular” products naturally drive more sales. 🎧 Listen to the full episode, How to Price Your Offer to Increase Sales: https://podcasts.apple.com/us/podcast/how-to-price-your-offer-to-increase-sales/id1479619320?i=1000645974302 Listen to Related Episodes:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode489 | |||
| Build an Offer Suite that Retains Customers and Increases Revenue | 14 Nov 2024 | 00:17:54 | |
If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open! They've reached their initial goals… They’re raving about their experience… These are just a few of the signs that a client (or customer!) is ready for the “next steps” with you. And this is why you must have a strategic offer in place for them. Trust me, you’ll not only retain their business but also deepen your relationship with them, helping them solve bigger problems. In this episode, you’ll learn how to create offers based on testing and data, Enhancing customer experience through a defined client journey, and maximize your lifetime value (LTV) through strategic offers. Click play to hear all of this and… (00:00:00) The concept of a client continuum and its importance for business success. (00:00:43) My first digital offer and how it fit with my others at the time. (00:02:38) Why having a client continuum is crucial for retaining customers and increasing revenue. (00:05:25) The benefits of having a strategic “next step” for your clients. (00:06:27) How a clear path improves customer experience and engagement. (00:06:27) The importance of increasing your LTV (lifetime value) and how to do it. (00:07:25) How a well-defined client continuum can differentiate your business from competitors. (00:08:20) Steps to define your ideal client's journey. (00:09:14) Tips for implementing a client continuum for your business. (00:13:26) Strategies to create easy transitions for clients to upgrade within the continuum. (00:14:21) Signs that indicate when a client is ready for a higher-tier offer. (00:17:20) Your action step to complete after you listen to the episode. Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode488 | |||
| How to Land Your Dream Client with ONE Perfect Pitch | 12 Nov 2024 | 00:14:11 | |
What if you could secure your DREAM client with just one compelling pitch? Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective. And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients, brand partnerships, or investment opportunities we’ve been dreaming of. Click play to hear all of this and: (00:00:29) Why understanding your audience is everything (and how solid research sets up a winning pitch). (00:03:14) My top tips for crafting a pitch that highlights what makes you unforgettable. (00:07:54) Delivering your presentation with confidence and nailing the delivery. (00:12:32) Timing, touchpoints, and how to make your message truly memorable. 🎧 Listen to the full episode on this topic, How to Prepare, Create, and Deliver Your Pitch, >>HERE<< Listen to Related Episodes: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧 For full show notes, visit jasminestar.com/podcast/episode487 | |||
| Eavesdrop on a Private Call with Me and My Business Mentor | 07 Nov 2024 | 00:19:39 | |
I still can’t believe I’m sharing this as a podcast episode… It’s uncomfortable. It’s vulnerable. And it’s VERY real. But most importantly, it’s too good not to share because I know it’ll help you on your own journey. Susan Sierota’s mentorship has been, dare I say, life-changing. Everything from helping me empower my team to run the operations to handling (many) business curve balls. In this episode, you’ll learn how to handle tough situations in entrepreneurship and build confidence in yourself as a leader. Click >>PLAY<< to hear all of this and: (00:00:00) The topic of building a business amidst challenges. (00:01:56) Why I decided to record this raw conversation with my mentor. (00:03:01) How I plan to change the way I create my content. (00:05:03) A struggle I face during important meetings. (00:06:56) The patterns I noticed while journaling. (00:08:52) Amazing advice I got about making important business decisions. (00:11:43) The importance of accepting fears and concerns in the business journey. (00:12:41) The costs associated with business decisions and how to face them. (00:17:35) The importance of being audacious in business and having the willingness to take risks. (00:18:39) The need for entrepreneurs to learn from personal experiences, even if it means facing challenges. Listen to Related Episodes:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode486 | |||
| Creating Content, Testimonials, and Your Next Offer | Q&A | 05 Nov 2024 | 00:23:25 | |
Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges. But how do they develop these strategies? Two key ways: by taking action and learning from others’ experiences. That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges. In this episode, you’ll discover methods for simplifying complex topics, strategies for conducting employee performance reviews, and the best ways to connect with your audience online. Click play to hear all of this and… (00:00:51) The importance of asking for testimonials from past clients, regardless of how much time has passed. (00:01:51) My #1 tip for handling performance discussions with employees. (00:05:39) The best way to connect with potential buyers online. (00:11:44) My approach (and unique perspective) to balancing my roles as a mother and entrepreneur. (00:15:29) My strategies for breaking down complex topics into digestible frameworks. (00:18:34) The importance of taking action to climb out of difficult situations. (00:21:33) How to acknowledge being in a difficult place and realizing personal power to change circumstances. (00:22:22) The steps to take when you’re feeling lost. (00:23:15) How to view struggles as opportunities for growth and transformation. For full show notes, visit: jasminestar.com/podcast/episode485 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧 | |||
| Business Plateau? How to push past it, FAST. | 31 Oct 2024 | 00:07:59 | |
What if I told you that business plateaus can be a good thing? Hear me out… A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market. It's an opportunity to pause, reflect, and re-evaluate your business goals and systems. Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of stillness and introspection. In this episode, you’ll learn how to recognize and address plateaus early, set and hit 10X goals in your business, and stay proactive to avoid future plateaus. Click play to hear all of this and… (00:00:00) What it means to go through a business plateau. (00:00:56) Signs of stagnation in business growth and the need for assessment. (00:01:59) How I overcame a plateau in my business. (00:03:09) The Ten X principle and why it works when setting ambitious goals. (00:04:05) One of the best ways to grow your business. (00:07:51) How to make plateaus launching pads for breakthroughs. Resources Mentioned in This Episode:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode484 | |||
| How I Scaled My Personal Brand to 7 Figures | 25 Sep 2025 | 00:39:24 | |
Ever rolled your eyes at the phrase “personal brand”? Same. But before you check out, I want to show you why building a personal brand might be the most profitable thing you do in business. In this episode, I’m sharing:
Back in 2019, I was running multiple 7-figure offers, managing teams, building tech—and I was overwhelmed. I needed help, but I didn’t know where to start. So I under-hired on purpose, and it changed everything. If you're juggling all the hats and feeling stretched too thin, this episode is for you. Because your personal brand isn’t fluff—it’s a growth lever. And when you build the right team and let go of perfection, you can scale faster than ever. Let’s dive in. Click play to hear all of this and: [01:00] Why personal branding isn’t just for influencers (and how it can add 7 figures in revenue). [03:00] What I had to unlearn in order to scale my personal brand while running a business. [04:00] How hiring an operator changed everything (plus my exact hiring process). [05:30] A raw, emotional journal entry from the week I hired my COO. [07:15] The Facebook post that led to the best hire of my life (yes, really). [08:30] The truth about my messy backend systems (and why they were breaking me). [10:45] Why under-hiring first can be strategic—and how I elevated my hire into a COO. Listen to Related Episodes: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode582 | |||
| How to Reclaim Your Time and Boost Business Productivity with Nick Sonnenberg | 29 Oct 2024 | 00:56:00 | |
The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back. I’m SUPER specific about how I manage my time—especially when it comes to my inbox! I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!). Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us. We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters. (Spoiler alert: It’s not about hustling harder!) Click play to hear all of this and: (00:01:10) The real deal on why mastering email can revolutionize your business productivity. (00:04:22) Why businesses today are drowning in communication chaos and how you can break free. (00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business. (00:10:06) How to handle the rollercoaster ride of rapid expansion. (00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart. (00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times). (00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted. (00:15:00) How to supercharge your productivity using the CPR framework. (00:16:12) How to find focus in business by niching down and outsourcing. (00:17:11) Nick’s email management strategy to reach inbox zero. (00:21:00) How consulting businesses today can pivot for sustainable scaling. (00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all). (00:52:19) How AI is transforming team productivity (get ready for 2025). Listen to Related Episodes:
Connect with Nick Sonnenberg: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧 For full show notes, visit jasminestar.com/podcast/episode483 | |||
| How to Successfully Expand Your Business Into New Markets | 24 Oct 2024 | 00:24:55 | |
Do a gazillion questions come up when you think about expanding your business? …What will my competition be like? …Will my messaging land? …How can I stand out and make a great first impression? If you’re squinting your eyes, wrinkling your nose, and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion. In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event. Click play now to hear all of this, and… (00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals. (00:01:07) A personal (and embarrassing) story that happened to me at a speaking event. (00:03:52) The times you would need a go-to-market strategy. (00:04:53) The first phase of market expansion and what it entails. (00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets. (00:12:27) Why you MUST identify growth opportunities in your new market before expanding. (00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience. (00:16:31) How to reassess your pricing strategies to align with your new market. (00:18:33) Strategies for effectively launching your brand and offerings to the new market. (00:20:32) How you can build trust quicker in your new market. (00:21:43) Ways you can create excitement to encourage initial sales AND future purchases. For full show notes, visit jasminestar.com/podcast/episode482 Listen to Related Episodes | |||
| Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka) | 22 Oct 2024 | 00:39:18 | |
It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat. I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast. From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs. We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts. But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure. Click play to hear all of this and: (00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper. (00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly). (00:06:02) How Google became a brand people love, without ads. (Yes, really!) (00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere. (00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD). (00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play. (00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy. (00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes). (00:24:46) When to let go of what’s no longer working and pivot—without regret. (00:26:57) Seth’s #1 mantra for success: “This might not work.” Listen to Related Episodes:
Connect With Seth Godin:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode481 | |||
| He Spent $2 on a Million Dollar Business | 17 Oct 2024 | 00:56:12 | |
Welcome to your Marketing State of the Union address. Yes friend, today, we're diving into what's actually working right now, but more importantly… How to set up your business to WIN in 2025. (Can you tell that I lo(ooo)ve thinking ahead?) Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business. We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies). Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did! Click play to hear all of this and: (00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends. (00:04:07) Why trying to do it all can lead to chaos. (00:05:17) How to know if YOUR best next step is to hire a top operator. (00:06:39) What a holding company truly is and the benefits they bring for business growth. (00:17:54) How to leverage affiliate marketing to maximize your revenue. (00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget. (00:29:00) Marketing services that are hot right now and where new opportunities lie. (00:29:47) How to avoid burnout and boost profitability as a new agency owner. (00:34:34) The best framework to set standards of excellence for your team. (00:36:07) How to give constructive feedback publicly while keeping it positive and productive. (00:47:11) How agency business models are evolving—what Eric sees on the horizon. (00:48:01) The key to managing business risks while maintaining steady revenue. (00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game. Listen to Related Episodes:
Resources mentioned: Connect With Eric Siu:
For full show notes, visit jasminestar.com/podcast/episode480 | |||
| Quarter 3 Review: Laying Bricks for BIG Lead Acquisitions | 15 Oct 2024 | 00:51:15 | |
Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD. As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between. In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three and share key moments from the first two quarters of 2024. If you're interested in how I’m building momentum brick by brick—focusing on my ideal client, refining my offers, and creating strategies to grow my business—this episode is packed with insights, honest reflections, and actionable takeaways to help you do the same. I hope it serves you well. Click play to hear all of this and… (00:00:00) An overview of my "Laying Bricks" series and a reflection on the first two quarters of 2024. (00:02:37) My TOP focus for the third quarter. (00:03:33) The first brick I laid in Q3 and how it helped me identify the needs of my ideal client and gaps in the market. (00:04:30) The three key questions I kept in mind when doing market research. (00:08:12) The importance of having a valuable offer rather than just focusing on messaging. (00:09:06) The second brick I laid in Q3 and how it’s given me access to new opportunities. (00:12:10) The difference between corporate and event-style speaking tracks and what I’m currently pursuing. (00:14:05) The third brick I laid in Q3 and how it’s freeing up my time as a CEO. (00:16:48) The strategies I’m using to build my email list and the importance of segmenting your audience. (00:19:58) The fourth brick I laid in Q4 and how it’s helping me be more productive. (00:21:45) An honest overview of the month of July in my business. (00:24:30) The importance of defining your target audience before the branding process. (00:25:21) A heartfelt moment with JD (my husband and business partner) about professional challenges and growth. (00:28:15) My strategy for inviting seven-figure entrepreneurs to attend Mastermind and why I chose personal outreach. (00:30:46) What I’ve learned from conducting sales calls. (00:34:09) My VeeCon2024 experience and the thing that surprised me the most. (00:42:46) A discussion on achieving balance while pursuing business goals and aspirations. (00:44:33) My honest feelings and thoughts after being surrounded by highly successful people. (00:45:39) The importance of preparing for the level of success you desire. (00:47:53) The transformative experience I had at a mastermind retreat in Santa Fe, New Mexico. (00:49:46) What I hope to accomplish during our leadership retreat with my team. For full show notes, visit: jasminestar.com/podcast/episode479 Listen to the Rest of the “Laying Bricks” Series:
📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 | |||
| How to Create a Lead Magnet That Attracts and Converts Your Ideal Client | 10 Oct 2024 | 00:18:35 | |
>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet << People are selective with their time and inbox space, so if you want them to hand over their email, you must offer something they truly find valuable. Because even though, yes – inboxes are flooded, your email list is still one of the most powerful tools you have to build relationships and grow your business. In this episode, you’ll learn how to brainstorm and test opt-in (AKA freebie or lead magnet) ideas, my five-step framework for creating lead magnets, and how to effectively market them. Click play to hear all of this and…
For full show notes, visit: jasminestar.com/podcast/episode478 Resources Mentioned in This Episode:
Listen to Related Episodes:
Connect with Me: | |||
| How to Live Out Your Bucketlist Life | 08 Oct 2024 | 00:58:20 | |
Everyone tells you that the secret to happiness and success is… AUTHENTICITY. But…what does it really mean to be authentic? Today’s guest answers this beautifully by sharing a framework to live with intention, purpose, and best yet: keeping FUN at the center of it all. I’m thrilled to welcome Ben Nemtin, speaker, author, and co-creator of The Buried Life. Ben (so graciously) opened up about his journey from being a collegiate athlete struggling with depression to creating a movement focused on helping people realize their dreams. Click play to hear all of this and: (00:00:19) Why fun is the ultimate gauge for success in life and work. (00:06:25) How to handle high-pressure situations and the anxiety and depression that come with them. (00:09:09) The power of tackling your bucket list while helping others and building your legacy. (00:10:42) Ben’s golden framework for overcoming tough times. (00:11:40) The impact of misalignment on your mental health. (00:16:20) How to find sponsors to keep your dream alive, even when money is tight. (00:17:02) How Ben and his team made a bold pivot. (00:18:41) The behind-the-scenes process of selling his show to MTV while keeping creative control. (00:20:15) Spotting early signs of anxiety and understanding what they’re trying to tell you. (00:20:41) How Ben stepped outside his comfort zone by delivering a top-watched TED talk. (00:25:30) Facing mortality head-on—how confronting death can clarify what truly matters. (00:26:51) Why the fear of failure and judgment hold us back from living fully. (00:34:05) How small actions lead to massive momentum over time. (00:35:16) How to build a personal brand that lasts. (00:36:46) The Bucket List Journal—turning dreams into action (seriously, grab yours!). (00:37:35) Scaling speaking engagements and product sales—Ben’s strategy. (00:39:29) The best accountability tools you can use to guarantee lasting impact. (00:40:23) Ben’s approach to sourcing and distributing physical products efficiently. (00:40:54) Turning events into marketing engines—how post-event buzz can drive product demand. (00:41:19) Amazon vs. DTC—why Ben prefers Amazon for sales (and where DTC could win). (00:43:19) Course creation 101—how to integrate signature keynotes into a learning platform. Listen to Related Episodes:
Connect With Ben:
For full show notes, visit jasminestar.com/podcast/episode477 | |||
| Four Secrets to Unstoppable Marketing | 03 Oct 2024 | 00:26:44 | |
“17 Ways You Can Screw Up Your Kids” “5 Mistakes That Will Ruin Your Credit Forever “4 Reasons You’ll Never Lose Weight” Have you seen this type of fear-based marketing? It might lead to short-term actions, but it hardly ever leads to long-term loyalty. When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation. The solution: Possibility Marketing. Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.) It wasn't until I found health professionals who focused on education and empowerment that I began to see real change. In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework. Click >>PLAY<< to hear all of this and… (00:00:00) The importance of sustainable growth and lasting relationships in marketing (00:02:33) The struggles I’ve faced around my weight and how fear-based marketing impacted my health (00:06:16) My Three-Step Possibility Marketing Framework (00:09:09) The importance of collaborations and a recent experience I had with a peer when pitching one (00:12:34) My checklist for initiating collaborations (00:15:27) What “long-term marketing” really means and how to implement it in a strategy (00:21:00) How to build trust and strengthen relationships with your audience (00:22:47) Strategies for over-delivering value to build credibility with your audience (00:26:14) Your action step to after this episode For full show notes visit: jasminestar.com/podcast/episode476 | |||
| How to Take Bigger Business Risks with Chase Jarvis | 01 Oct 2024 | 00:53:57 | |
He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.) Chase Jarvis, author and photographer, has found success with life and business because of one singular philosophy: never play it safe. There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and uncertainty. But here’s the catch: when you continuously avoid risk, those same cells reinforce patterns of fear and stagnation. This is exactly why I knew I had to bring him on the show. In this episode, Chase shares his journey of breaking the mold, taking creative risks, and how embracing discomfort has been key to his success. Click >>PLAY<< to hear all of this and… (00:00:00) What can happen when you refuse to play it safe in life and business. (00:06:12) The importance of sharing knowledge and building a community. (00:13:19) The crazy (yet, transformative) experience of broadcasting a live wedding and its impact on their careers. (00:17:45) The deeper lessons learned through vulnerability and the importance of stepping out of comfort zones. (18:05) The value of personal experiences in learning from both wins and losses. (18:38) An (unconventional) equation for achieving success. (19:33) The necessity of creativity and overcoming fear to achieve remarkable experiences. (22:16) The struggle to maintain authenticity amidst societal pressures to conform. (23:08) How Chase defines creativity. (23:51) The intertwining of creativity and business. (33:00) The harsh realities of venture capital pressures and investor expectations. (35:48) The challenges of maintaining company culture during rapid growth phases. (00:36:58) Key lessons Chase learned from transitioning between leadership roles in a company. (00:38:04) The importance of stepping outside comfort zones to achieve personal growth. (00:39:51) Personal betrayals Chase’s career and the lessons he learned from them. (00:42:48) The process and challenges Chase faced while writing his book. (00:44:04) The attention you need to achieve personal and professional goals. (00:48:28) The importance of taking action rather than overthinking or remaining passive. For full show notes, visit: jasminestar.com/podcast/episode475 | |||
| How Networking and Personal Growth Can Transform Your Career Path with Ena Hull | 26 Sep 2024 | 00:40:44 | |
“Curiosity led me to where I am today.” When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is. Curiosity brings new tests and experiments. Curiosity leads to new ways of thinking. Curiosity opens doors to new possibilities and opportunities. From a young age, Ena observed and studied successful people, asking questions and seeking knowledge. This understanding of how successful people engage, talk, and live shaped her into the successful leader she is today. In this episode, we discuss tips for career transitions, the power of self-advocacy, and how you can reinvent yourself anytime you want. Click play to hear all of this and… (00:00:00) How you CAN reinvent yourself whenever you want to. (00:02:27) How Ena’s curiosity and observational skills shaped her career from a young age. (00:08:11) How Ena started her career at age 20 and what it turned into. (00:12:50) The hard (but smart) decision Ena made during the pandemic. (00:16:29) Why Ena left her CEO position and her tips for transitioning careers. (00:17:43) The importance of relationships and networks in business. (00:19:28) Ena’s decision to invest in her personal growth instead of traditional assets. (00:20:33) The need for budgeting and financial readiness before making significant career changes. (00:21:41) How Ena was introduced to TIGER 21 and how it led to her current role. (00:32:31) Tips on how to get the most out of group coaching and mastermind experiences. (00:35:50) The importance of being bold in asking for what you want. (00:38:25) Three key principles for career transitions. (00:39:17) The importance of knowing whom to ask for assistance in leadership roles. For full show notes, visit jasminestar.com/podcast/episode474 Listen to related episodes: | |||
| 5 Steps to Pivot with Purpose (Not Panic) | 23 Sep 2025 | 00:32:07 | |
Can I be real with you? There have been times in my business when I wanted to burn it all down. Shut the laptop. Toss the planner. Delete the Instagram account. Sound familiar? But what I’ve learned over and over (the hard way, of course) is this: You don’t pivot because you’re “over it.” You pivot because you’ve EARNED it. Inside this solo episode, I’m pulling back the curtain on what it really takes to pivot your business—and spoiler alert: it’s not just about following your gut or chasing a shiny new idea. It’s about doing the WORK before the change. This episode was inspired by a flash-fire Q&A I hosted on Instagram. And y’all did NOT hold back—question after question poured in about how to pivot, when to pivot, and what to do when you’re just plain tired of what you’ve been building. So today, I’m walking you through the 5 key steps to earn the right to pivot your business:
I also share some tough love about the difference between changing direction because you're frustrated and changing direction because you've learned everything you can from your current path. If you're at a crossroads in your business—debating whether to pivot, push through, or throw in the towel—this episode is your permission slip to get clear, focused, and real about what comes next. Because let me tell you something, friend: you don’t pivot to escape the work—you pivot because you’ve DONE the work. Now let’s do this together. Click play to hear all of this and: [00:02] How I use Instagram DMs to connect with YOU (and where this episode idea came from) [00:58] The advice that changed everything: “You have to earn the right to pivot.” [02:00] 5 ways to know if you’ve earned your pivot: from consistency to operationalization [03:41] Why learning hard lessons is the secret ingredient to strategic change [04:37] What a true pivot really means (and why “being over it” isn’t enough) [06:27] Behind-the-scenes of my own pivot preparation—and how I lessened founder dependency [09:00] What makes a pivot successful vs. what makes it a disguised escape Listen to Related Episodes: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode581 | |||
| How to Create Team Systems and Operations That Simplify Scaling and Growth | 24 Sep 2024 | 00:18:31 | |
Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds. THIS is what it feels like when you have a team that doesn’t communicate or collaborate. So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s vision. I know this because the business I have today is a byproduct of systems and processes that were designed for scalability. In this episode, you’ll learn a framework for identifying and addressing communication gaps, ways to leverage technology to streamline processes, and how to empower your team to improve efficiency and motivation. Click play to hear all of this and… (00:00:00) How to bridge gaps and create a safe space for team communication. (00:00:53) How you can create collaboration between departments to enhance efficiency. (00:01:51) Ways my internal departments collaborate to improve client success. (00:02:54) How communication breakdowns lead to inefficiencies and frustration within teams. (00:05:52) How to identify and recognize communication gaps. (00:06:47) A three-step framework to identify and address communication issues. (00:08:26) What it means to “bring it to the team” when you’re trying to find a solution. (00:10:20) Why (and how) you should designate time for team members to voice concerns and ideas. (00:11:04) The tools we use to improve team collaboration. (00:12:49) How systems prevent mistakes in business. (00:13:50) How to ensure that conversations get translated into actionable tasks. (00:14:47) How you can create a culture of openness and a team that isn’t afraid of making mistakes. As mentioned in this episode: you can sign up for my newsletter at jasminestar.com/subscribe. Listen to related episodes:
For full show notes, visit jasminestar.com/podcast/episode473 | |||
| How To Turn Sales Objections Into Opportunities [13 min] | 19 Sep 2024 | 00:13:29 | |
You know what one of the biggest goldmines for market research is? Objections. (Yes, you heard that right.) If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”. Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?" And, that's fair. But what if I told you there's a way to flip those objections, use them as information, and turn them into golden opportunities? In today's episode, I'm sharing the top ways to handle the most common sales objections by digging deep into the underlying concerns behind them. Click play to hear all of this and:
🎧 Listen to the full episode, Do THIS to Close More Sales, >>HERE<< Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode472 | |||
| Scaling Your Business Effectively with Jereshia Hawk | 17 Sep 2024 | 00:47:10 | |
“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.” When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.) But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us. If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place. In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success. Click play to hear all of this and… (00:02:58) An inside look at Jereshia’s career. (00:03:21) The importance of building real relationships in sales and entrepreneurship. (00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job. (00:10:32) The key principles behind scaling a business effectively. (00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals. (00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers. (00:15:18) The benefits of selling higher-ticket offers based on her experiences. (16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching. (18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now. (21:03) The number one non-negotiable thing you must do if you want to become a thought leader. (22:57) How to help clients choose between your offer over similar service providers. (25:28) Jereshia’s (brilliant) process to identify her ideal client. (27:10) How Jereshia transitioned to six figures. (34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits. (39:28) The importance of long-form content when building trust with your audience. (40:13) How you can use free content to pre-qualify leads for higher-ticket offers. For full show notes, visit jasminestar.com/podcast/episode471 | |||
| The Business of Creativity: Finding Ways To Help Your Community Win with Peter Lobanov | 12 Sep 2024 | 00:54:02 | |
How can you create ways (for not only your business) but your community to WIN? When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed. And during this discussion, I heard some of the most creative ways to do exactly this. But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3. (If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.) If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!! We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values. Click >>PLAY<< to hear all of this and… (00:05:12) The challenges of acquiring a project after it already had initial success (00:11:30) The process of engaging and aligning an existing community with a new vision and leadership (00:15:34) How Peter deals with the skepticism and concerns from the web3 space (00:20:08) What it really takes to overhaul a complex brand (00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!) (00:24:05) How to license digital assets from NFT owners (00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities (00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience (00:34:11) The social media strategy that garnered 10 million views in one day! (00:39:31) The virality formula: how to create engaging and relatable content (00:49:12) A strategy to target a younger demographic Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode470 Connect With Peter: | |||
| Understanding Client Behavior: Neuromarketing Strategies That Work | 10 Sep 2024 | 00:08:04 | |
If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior. And if you're new around the block, I NEED to break it to you: I'm a psychology freak. Here’s the thing…understanding human behavior can totally transform your business strategies! That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies. By the time you're done listening, you’ll have a clear understanding of how to influence client actions and decisions more effectively. Click play to hear all of this and:
Listen to Related Episodes: For full show notes, visit jasminestar.com/podcast/episode469 | |||
| How to Get Ahead of 99% of Business Owners | 05 Sep 2024 | 00:49:21 | |
Be honest: Have you ever gotten business advice that sounded, well, like this… To get ahead of 99% of business owners, you must: …”ABC: Always be closing.” …”Eat your competition for breakfast, lunch, and dinner.” …”Never take no for an answer.” I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle. Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business. Click play to hear all of this and… (00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did. (00:09:16) The best thing to focus on when you’re growing your business. (00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth. (00:14:53) The framework I use in new environments for success. (00:20:25) How successful people behave and their approach to problem-solving. (00:25:47) One of the best ways to find new and innovative solutions for your business. (00:34:35) How I was able to open my eyes to new opportunities and perspectives. (00:39:10) What it takes to scale businesses past 7 figures. (00:41:19) Why high-achieving entrepreneurs get imposter syndrome. (00:43:18) How to add value in rooms when you feel less experienced. For full show notes, visit: jasminestar.com/podcast/episode468 Listen to related episodes: | |||
| Building Confidence with Ease: How I’m Becoming the 3X Version of Myself | 03 Sep 2024 | 00:24:46 | |
“...well, it's just that your level of confidence...” Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply. Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid. But in everyday life? It’s another story. What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live. In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease. Click play to hear all of this and… (00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset. (00:02:50) How it really feels showing up as my 3X, most confident self. (00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship. (00:09:47) The commitment I’m making (I’d love for you to make it with me!). (00:11:40) The initial fear of confidence and why you need to push through. (00:15:01) The freedom you get when you do this ONE thing. (00:18:10) Why I share my best ideas for free. (00:21:39) My strategies for attracting a new ideal client. (00:22:37) What it takes to scale from seven to eight figures in business. For full show notes, visit https://jasminestar.com/podcast/episode467 | |||
| Conceptualize and Plan Your Digital Offer in Five Simple Steps [14 min] | 29 Aug 2024 | 00:13:54 | |
I created my first course in 2016, and hand-to-heaven, it changed my life. But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it? I want you to feel fully equipped and confident through every step of creating your digital offer. This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conception and planning stages of creating an offer that has the potential to change YOUR life. Click play to hear all of this and:
🎧 Listen to the full episode, Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer, >>HERE<< Listen to Related Episodes: For full show notes, visit jasminestar.com/podcast/episode466 | |||
| How I Maximize My Experiences and Investments to Reach My Next Level as a CEO | 27 Aug 2024 | 00:36:56 | |
I’m not ONLY taking you behind-the-scenes in this episode… I’m bringing you inside of my brain. Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation. I want to share my thought process with you because when you learn how other people think, you unlock new perspectives, gain insights you never considered, and find breakthrough moments that can change…well, everything. In other words: When we embrace different viewpoints, we can accelerate growth. So, that is exactly what you’ll hear in this episode. I hope it serves you well. Click play to hear all of this and… (00:00) How different viewpoints can evolve the way you think and do things. (00:04:27) A question to help you understand your own thinking patterns. (00:06:59) My experience in Lewis Howes' mastermind program and the key concepts I learned. (00:15:41) How I plan to enhance my own mastermind based on things I’ve learned and witnessed. (00:21:09) What I’ve personally gained from investing in the James Wedmore mastermind. (00:22:09) How I make the most out of masterminds and other investments. (00:26:15) My experience with SaaS Academy and how my team and I maximized the investment. (00:33:40) How my team and I create systems to achieve measurable results rather than just setting goals. Listen to the Episodes Mentioned:
For full show notes, visit: jasminestar.com/podcast/episode465 | |||
| The BEST Guerrilla Marketing Strategies You NEED to Know | 22 Aug 2024 | 00:19:46 | |
Do you remember the “Share a Coke” campaign? It was iconic. (And yet, so simple?!) I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works. And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work. Click play to hear all of this and… (00:00:00) Discusses the importance of team members' diverse experiences in creating effective marketing strategies. (00:02:46) The strategy my team put together and how I was initially hesitant to execute it. (00:04:44) What “Guerrilla Marketing” means and how you can leverage it. (00:07:33) How Spotify’s strategy turned users into brand ambassadors. (00:09:43) How Coca-Cola increased sales by 2 Billion in just one summer. (00:10:41) The campaign Dove put together and why it had such a huge impact. (00:11:52) Four tips for executing effective Guerrilla Marketing strategies. (00:12:42) The importance of understanding your ideal client AND your broader audience. (00:13:48) Why you should leverage your team when creating a marketing strategy. (00:14:46) How your company values beyond just sales. (00:17:31) Why you should involve your audience in your decision-making (and how!) For full show notes, visit jasminestar.com/podcast/episode464 Listen to Related Episodes: | |||
| How to Build a Sellable Business That Doesn’t Depend on You with Jessica Marx | 18 Sep 2025 | 00:46:53 | |
Jessica Marx joins me to share how she helped scale a biotech company to a multi-billion-dollar acquisition—and why she’s now on a mission to help small business owners build companies that run without them. We dive into what makes a business truly scalable, the most common reasons entrepreneurs burn out, and how to turn your business into an asset instead of a job. If you’ve ever wondered what it takes to exit—or just step back—this episode is for you. Click play to hear all of this and: [01:30] How Jessica went from a corporate career to a risky biotech startup (and why a folding table didn’t scare her) [04:00] What it really takes to scale a company—and why her corporate experience was the opposite of most women’s [06:55] Inside the multi-billion-dollar acquisition and what she learned reporting to legendary CEOs [08:45] Why fast growth is often a red flag—and how to avoid building a business that self-destructs [11:30] The one belief shift that changed how Jessica helps small business owners scale (without sacrificing freedom) [17:10] How Jessica supports high-achieving entrepreneurs to create businesses that run without them [20:00] Tactical ways to remove yourself from the “everything” seat in your company Listen to Related Episodes:
Connect With Jessica Marx: Jessica Marx is a powerhouse business strategist, speaker, and host of the Millions Were Made podcast. With a background in commercial real estate and biotech startups, she scaled a company from startup to multi-billion-dollar acquisition, overseeing a 500+ person sales division. Today, she helps 7- and 8-figure entrepreneurs build sellable, sustainable businesses that don't rely on them to survive. She’s passionate about transforming burnout-prone businesses into true assets that provide freedom, impact, and—yes—massive ROI. 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode580 | |||
| How to Build Your Personal Brand as a High-Achieving Entrepreneur | 20 Aug 2024 | 00:34:24 | |
Real talk: a strong personal brand can act as a protective moat for your business. Apple? Stronger because of the Steve Jobs brand. Tesla? Better known because of Elon Musk. Spanx? Iconic because of Sara Blakely. Yes. It’s that important. But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense. As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you. These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level. In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it. Click play to hear all of this and… (00:00:00) The concept of personal branding and its importance for business success. (00:03:05) Statistics about consumers and personal brands. (00:05:13) How personal brands can act as a protective moat for businesses. (00:08:17) How building a brand leads to optionality and freedom. (00:09:33) The two main obstacles preventing personal brand development. (00:10:26) How impostor syndrome affects even successful entrepreneurs. (00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand. (00:15:45) What I learned from interviewing branding agencies. (00:17:28) The importance of assembling a supportive and flexible video team for branding efforts. (00:23:55) The need for content pillars to build trust and likeability. (00:24:59) My advice on choosing your content frequency and the right platforms for personal branding. (00:26:32) How to allocate time for creating different types of content. (00:28:30) What I’m trying to approve in my business right now (and what’s next). Listen to related episodes:
For full show notes, visit: | |||
| A Playbook for First-Time Founders with Nancy Twine | 15 Aug 2024 | 00:43:41 | |
If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!) This episode is for you. Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.) Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!) So today, we’re talking about the business of the business. Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand. And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time. Click play to hear all of this and… (00:03:13) How to transition into a new career path (even if your current one is already uber-successful) (00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing (00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations (00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!) (00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly) (00:20:23) Why you need to be aligned with investors, not only financially but in values and vision (00:21:42) How to respond to sudden market changes (00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey (00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible (00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s (00:32:01) Nancy’s three-step process to developing leaders on your team (00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phase Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode462 Connect With Nancy:
Dream Makers Founders Grant ($1,000,000): | |||
| How to Build Long-Lasting Client Relationships in Business | 14 Aug 2024 | 00:33:34 | |
If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications. I’m so glad she did, because believe me when I say, Angie McPherson (Brand Photographer and Coach) always makes back her investments. It’s a mindset. A mindset you can develop too. And you know what you can also learn? How to build long-lasting client relationships (just like me and Angie’s!) that lead to mutual growth and success. In this episode that originally aired on The Angie McPherson Show, you’ll learn the signs that it’s time to pivot, the mindset to have when investing in yourself, and how to build a loyal client base. Click play to hear all of this and… (00:00:00) Business longevity and customer journeys. (00:01:58) Angie’s mindset around investing and how it pays off in her business. (00:03:34) A candid conversation about Angie’s investment in my first mastermind cohort and how she generated the funds to invest. (00:06:24) Strategies to attract loyal clients and turn them into brand evangelists. (00:08:24) My research methods for understanding audience needs. (00:16:27) The importance of having a structured product suite to serve clients effectively. (00:19:53) Advice for when you're hesitant to pivot due to fear of failure or uncertainty. (00:24:30) The importance of nurturing relationships with key supporters and clients. (00:26:47) The importance of being genuine and authentic when connecting with others in business. For full show notes, visit: jasminestar.com/podcast/episode461a Listen to Related Episodes: | |||
| How to Identify and Lead A, B, and C Players for Business Success | 13 Aug 2024 | 00:24:43 | |
Your team is mostly made up of two kinds of people: donkeys and unicorns. Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization). Most teams consist primarily of donkeys, and you know what? That's perfectly okay. The key is to build airtight systems and processes that allow everyone to excel. In this episode, you’ll learn how to tell the difference between A, B, and C players on your team, how to help B players advance in your organization, and my framework for giving performance reviews, Click play to hear all of this and… (00:00:00) How to understand A, B, and C players in your team. (00:01:57) How to categorize the different types of people on your team. (00:02:57) What it means to have a team of “unicorns” and “donkeys”. (00:05:55) Three key traits to recognize A players within a team. (00:07:48) Steve Jobs' “A Player Philosophy”. (00:08:42) How I define A players and prevent them from leaving the organization. (00:10:39) The key differences between A players and B players. (00:11:43) What you need to know about C players. (00:13:38) A personal story of letting a team member go when they weren’t meeting expectations. (00:17:27) Four steps for conducting effective performance reviews. (00:22:13) Why you must create a culture where feedback is accepted and sought out. For full show notes, visit https://jasminestar.com/podcast/episode461 Listen to Related Episodes:
Resources: | |||
| Three Tips to Achieving Greatness In Business and Leadership with Will Guidara [10 min] | 08 Aug 2024 | 00:09:54 | |
Ever wondered what it takes to truly achieve greatness in your industry? Spoiler alert: it all starts with ONE IDEA. Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality." What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth. In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory. Click play to hear all of this and:
Listen to Related Episodes:
Connect With Will on Instagram: For full show notes, visit jasminestar.com/podcast/episode460 | |||
| Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant | 06 Aug 2024 | 00:55:46 | |
Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success. And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level. But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community! Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market. I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.) Click play to hear all of this and: (00:02:24) How Michelle (successfully) founded two different companies in two different markets (00:04:54) The benefits of creating a brand-led and community-driven company (00:07:01) The emotional journey of selling a company and figuring out your next step (00:10:27) How to analyze the market to identify gaps that your business can leverage (00:11:54) The process of using social media for market research (00:16:03) The best qualities to look for in mentors and business partners (00:21:06) Why you need to build in public and cultivate a community before launching (00:22:35) How you can host in-person events for your business before your end product is finished (00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!) (00:33:42) The differences between DTC, retail, and Amazon strategies (00:35:36) What makes a brand “sticky” (and how to have customers come back for more) (00:38:53) How to implement a successful user-generated content strategy (00:52:24) How to build your business while also prioritizing your family Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode459 | |||
| How to Build Your Self Trust to Make Better Business Decisions | 01 Aug 2024 | 00:28:26 | |
Can you think of one (yes, just one) business decision you’ve been avoiding? Hiring a team member? Rebranding your business? Raising your prices? Well, what if you took the expectation of the outcome away and just let making the decision be the win? Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision. And once I learned how to trust myself to make decisions FAST—it all changed in the best way possible. Friend, I want the same for YOU. In this episode, you’ll learn frameworks for building self-trust, how to build a strong inner-foundation, and strategies for making confident decisions. Click play now to hear all of this and… (00:00:00) The importance of self-trust and how it helps you build confident decisions as business owners and leaders. (00:00:53) How I practiced “stacking bricks” to build up my self-trust. (00:04:09) The impact of seeking external validation and the importance of focusing on internal momentum and direction to build self-trust. (00:06:13) Real life examples of self-trust when making difficult decisions. (00:13:54) The Self-Trust triangle framework and how YOU can use it to strengthen your self-trust. (00:15:57) The importance of trusting yourself in decision making and the impact of doubt on making choices. (00:22:33) Why you need to get clear on personal goals and measuring success internally. (00:23:28) The significance of acknowledging and celebrating personal wins. (00:24:30) The process of getting out of your comfort zone, trying new things, and learning from experiences. Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist Related Episodes to Listen to:
For full show notes, visit: https://jasminestar.com/podcast/episode458 | |||
| Developing and Refining Offers That Lead to a Killer Transformation with Julie Solomon [14 min] | 30 Jul 2024 | 00:14:40 | |
Have you ever wondered how extremely successful business owners develop and evolve their product suite? Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that. Click play to hear all of this and… (00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers (00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect." (00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers. (00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs. (00:11:19) How Julie defined the value proposition and differentiation in her programs. (00:13:16) The BRILLIANT way Julie decided to develop her offers. For full show notes, visit https://jasminestar.com/podcast/episode457 | |||
| Influencer Marketing and Running MULTIPLE Businesses at Once: What You Need to Know with Dan Fleyshman | 25 Jul 2024 | 00:51:17 | |
Real talk: Influencer marketing is here to stay, there’s no doubt about it. But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?) That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show. In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.) In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries. Click play to hear all of this and… (00:00:55) Dan’s extensive investment portfolio and what it took to get there. (00:02:52) How Dan allocates his time and energy while managing different business ventures. (00:03:19) The challenges Dan faced when growing a new business during the pandemic. (00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success. (00:15:49) How small businesses can get started with local influencers. (00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type. (00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth. (00:26:24) A behind-the-scenes look into running a public company. (00:31:35) The potential impact of AI influencers in the future of marketing. (00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms. (00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead. (00:43:27) The importance of in-person interactions and events in building relationships. (00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives. Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode456 | |||
| Gary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far) | 23 Jul 2024 | 00:39:29 | |
I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me. Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room. From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative. And please believe: I’m sharing it all with YOU. In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program. Click play to hear all of this and… (00:00:00) The transformative invitation I’ve received. (00:05:28) The question JD asked me that prepared me for this huge event. 00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza. (00:09:44) My #1 goal at lunch with the other members of the growth accelerator. (00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers. (00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it). (00:22:04) The moment I’ll NEVER forget with Gary Vee. (00:24:50) The questions I asked Gary's Chief of Staff. (00:28:05) 90% of what we focused on day two of the growth accelerator. (00:31:58) The importance of building a strong team and casting a vision as a founder and CEO. (00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary. (00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success. For full shownotes visit, https://jasminestar.com/podcast/episode455 Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist | |||
| Stop the Busywork and Start Scaling | 16 Sep 2025 | 00:24:50 | |
Ever feel like you're doing everything but getting nowhere? In this episode, I dive into how I reclaimed my time, energy, and CEO role by doing a time audit (yes, it's annoying—and yes, it's worth it), delegating what no longer served me, and creating intentional blank space on my calendar. Spoiler alert: focus is the real F-word in business. If you’re ready to stop spinning your wheels and start scaling with clarity, this one’s for you. Click play to hear all of this and: [00:50] Why focus is the F-word entrepreneurs need most [02:50] The power of a Time Audit (yes, even if it’s Annoying) [03:47] A powerful way to align team productivity with company vision. [04:47] Working myself out of a job (and why it matters) [05:50] The Uncomfortable Truth About Blank Space on Your Calendar [06:57] The 3 questions every visionary leader should ask before launching the next thing. Listen to Related Episodes: 📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧 For full show notes, visit jasminestar.com/podcast/episode579 | |||
| Key Steps to Embrace Change for Business and Personal Growth with Cassandra Worthy | 17 Jul 2024 | 00:52:36 | |
"You have a choice. You can either get bitter or you can get better. It's up to you." These are the words that became a catalyst for her personal and professional transformation. When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed. But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER. Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all… In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change. Click play to hear all of this and… (00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change. (00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model. (00:06:38) The BEST advice that inspired Cassandra’s book. (00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through. (00:15:09) How Cassandra created a positive and inclusive team culture. (00:17:01) The mindset shift that changed the game for Cassandra. (00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change). (00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”. (00:22:12) The significance of embracing change and finding purpose. (00:30:57) How Cassandra got her start in speaking on stages while still working in corporate. (00:37:23) Cassandra's approach to building a global network. (00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded. (00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it). (00:44:34) An inside look at Cassandra's go-to-market strategies. (00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth. For full show notes, visit https://jasminestar.com/podcast/episode454 | |||
| Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue | 16 Jul 2024 | 00:24:32 | |
There is one content component that can (quite literally) make or break your searchability and discoverability: your titles. Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!) The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves. This is exactly why, in this episode, you’ll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers. Click play to hear all of this and… (00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles. (00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords. (00:09:51) The formula I personally use for titling (examples included!). (00:15:35) How to leverage your “prime real estate” in titles. (00:18:22) The number one most important thing to remember when titling. (00:19:18) How to leverage intrigue, anticipation, and clarity in your titles. (00:20:14) Real life examples: workshop titles with me in real time. For full show notes, visit https://jasminestar.com/podcast/episode453 Resources Mentioned in This Episode:
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| How to Sharpen Your Focus to Achieve Your Goals | 11 Jul 2024 | 00:41:30 | |
What are you obsessed with right now? For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business. Or at least it hasn’t been true for my own business journey. In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success. Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of positively leveraging obsession. At the end of the day, we won’t get to change our story if we don’t combine passion and focus. And that’s what I’m teaching you today. I hope it serves you well. Click play to hear all of this and (00:02:38) How I developed my OLD mindset around “obsessions”. (00:04:47) One of the biggest lightbulb moments I’ve had in business. (00:07:02) How I leverage obsession to succeed in life and business. (00:12:14) The four key factors to make anything work. (00:18:12) An inside look into my “Obsession Eras”. (00:38:27) How to choose your obsession and make it work. (framework included). Listen to Related Episodes:
For full show notes, visit jasminestar.com/podcast/episode452 | |||