Explorez tous les épisodes du podcast The Jam Sessions by Rock Content

Do your products and services solve the problems of other businesses? If you're a B2B company looking to revamp your user experience, you know the struggle of figuring out where to start. But fear not! Our podcast episode is here to save the day. Tune in to learn how to break free of stale, boring B2B content and make 2023 your most successful year yet.

Here comes the time to start planning 2023 strategies. Businesses that rely on digital approaches must keep in mind that ranking well on search engines can be a great opportunity to drive marketing results. After all, who wouldn’t want to show up within the top organic search results on Google?

Create a consistent plan for 2023. In this podcast episode, count on Richard Fenning and Valentina Giraldo, two SEO experts who will unveil the secrets behind this essential part of a successful marketing plan.

To market during a downturn requires a battle plan: what costs should be contained, what investments should be focused on, and most importantly, how to shore up to stay alive. In this brand new podcast episode, join our CMO’s Workroom to talk about ways to spend smarter, insights to identify new opportunities (with current customers and new ones), successful marketing cases from both CMOs, and much more. Listen now!

Before making a purchase, visiting a new location, or hiring a certain service, users look for information in search engines. Businesses can reach the right audience in the right place by using good SEO strategies.

Whether it is a small business or a large enterprise, Local SEO tactics aligned with a good content strategy are able to lead any type of company towards amazing results.

It is not necessarily needed to have an address where you aim to reach new customers. That’s why learning the right way to approach a geographically distant audience is one of the best options to drive growth and create a stronger global presence.

The digital environment is stuffed with content from multiple formats. Although, your strategy has to lean on what makes sense for it, not just follow what everybody else is doing. To create a stronger brand strategy for your business or your personal brand, you must do what is best for you. And Content Marketing is here to help you with that! In this episode, Brianna Dunbar shares her experience as a Marketing professional, digital influencer, entrepreneur, and host of the smash-hit podcast Badass Basic Bitch, surpassing 750k downloads worldwide.

Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? Content Marketing is indispensable for brand recognition, customer education, and increasing conversions. However, an effective Content Strategy demands good constancy and consistency to bring solid results.

Byron White, founder of WriterAccess has inspired crowds with his thoughts. In this podcast episode, he brings all this expertise and shares how businesses are able to boost their Marketing performance by scaling content production. Play now!

Content Marketing has evolved so much through the years, proving its consistency, effectiveness, and (most importantly) that customers are more mindful and selective than ever before. In this episode, Fernando Angulo, Senior Market Research Manager at Semrush, will guide you through how Content Marketing has raised its level of accuracy, relevance, entertainment, privacy, and safety in 2022, and how you can follow this. Play now!

When it comes to Social Media Trends, we must follow true authorities in the business. That's why for this podcast episode we invited Hootsuite to break down their annual report Social Trends 2022 to help you lead your way!

Sarah Dawley, Senior Manager Content at Hootsuite, will tell you all about their 6th annual report on global social media trends. It is time to raise the standards, deliver mind-blowing content, and outperform your competitors. Listen now!

In a fast-paced corporate environment, in time, people end up killing their human side in exchange for the illusion that carrying their hearts along with their jobs would make them feel weak in the business world. The pursuit of success, wealth, and happiness is about working hard, but also about having joy with what you work, where you work, and who you work with. Listen now!

For this Podcast Episode, the keynote speaker Tamsen Webster’s purpose is to prove the power of creating storytellings that people like you can relate to, regardless of the business segment you are in. Let’s discuss the must-have elements of great storytelling, how to create your own, and what the expected outcomes of it are.

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others. For over seven years, she served as executive producer and idea strategist for one of the oldest locally organized TED talk events in the world (TEDxCambridge).

In this episode, Christina Garnett will explain more about Community Marketing, a non-intrusive marketing strategy that is more about conversing with your audience, rather than selling to them. Investing in community engagement and marketing can create a robust online community of loyal customers and product enthusiasts.

Community builder and strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current and future customers as well as fans.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Rand Fishkin is the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.

Melanie works with Foundation Marketing to create content that changes culture.

Prior to joining Foundation, she founded StoryFuel to help teach marketers and creators learn how to think like journalists and tell better brand stories. StoryFuel helps clients create, organize and optimize their branded content voice, positioning, distribution, strategy, process and team structure.

Melanie's book, The Content Fuel Framework: How to Generate Unlimited Story Ideas, was born from that same mission, and helps teach its readers a reliable system for generating thousands of story ideas for their blogs, video channels, social media and more. The companion workbook, (http://contentfuelframework.com/workbook) contains hundreds of reusable prompts for anyone who needs a bit more help turning their learning into action.

StoryFuel also helps educate their clients on content marketing best practices through the Brand Storyteller Mastermind, direct coaching, our their Facebook Community ("StoryFuel: Brand Storyteller Society"), and both in-person and virtual workshops, keynotes and trainings.

Mark W. Schaefer is a globally recognized blogger, speaker, educator, consultant, and author.

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. His latest book, Marketing Rebellion: The Most Human Company Wins, is a spell-binding look at the unexpected future of marketing, a future that most companies have failed to recognize.

Paul Roetzer is the Founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute.

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012) and the creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers.

Robert Rose has helped marketers tell their story more effectively through content for over 25 years. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100.

GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.

Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storyteller, will take you behind the scenes and explain the process behind the variety, longevity, and success of GE’s content.

Every brand has a story and Andy Raskin has helped dozens of successful businesses tell theirs. His clients include teams backed by Andreessen Horowitz, First Round Capital, GV, and other top venture firms. Andy has also led strategic narrative training at Salesforce, Square, Dropbox, IBM, Uber, VMware, and General Assembly.

Joe Pulizzi is an entrepreneur, speaker, and the genius mind behind Content Marketing Institute, an incredible resource for content marketers.

His masterpiece book Content Inc. has become a must-have guide for businesses looking to create loyal awareness online before selling products or services.

And now, a fully updated edition comes to enlighten new models, social media, tools, platforms, and behaviors.

In this episode with Carlos Ramos, from Rock Content, Pulizzi will walk you through how entrepreneurs use content to increase their audience, generate meaningful engagement, and revolutionize their brands.

Mark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy, where he educated millions of people and created a best-in-class hub for marketing and sales content and training.

Join Mark Kilens and Vitor Peçanha, Rock Content's CMO, for a conversation on:

• How conversational strategies have impacted the digital World;
• How to implement conversational tactics in a Content Experience;
• Mark's learnings leading the Content and Community at Drift;

And much more! Listen now at your favorite streaming platform. 

Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.

Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:

• How Joe developed the Content Marketing startegy of Hubspot;
• How to develop content for ABM tatics;
• The importance of data analysis to product-led growth;

And much more! Listen now at your favorite streaming platform. 

What can great content do for Sales? How can you find the most relevant gaps in the Sales process and use content to improve it?

In this week's episodes of The Jam Sessions, Anna Talerico (founder of SaaSx and Ion Interactive) and Stephanie Mansueto (Head of Global Content at Rock Content) join forces discussing how you can:

- Create the best content to improve your organization's sales results

- Create a system of collaboration between Marketing and Sales

- Align Marketing and Sales to achieve your goals

And much more! Listen now at your favorite streaming platform. 

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.

Joe’s third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine.

Join him and Vitor Peçanha while they discuss:

• The creation of the Content Marketing Institute;
• How the concept of content marketing changed over the years;
• The book "Epic Content Marketing";
• And much more!

Listen now to our third episode: The role of creativity in B2B Marketing - An Interview with Jason Miller

Meet our speakers:

JASON MILLER

Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn.

He's a prolific keynote speaker, digital marketing instructor at the University of California, Berkeley, best-selling author of “Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11”, and a 2018 finalist for CMI's Content Marketer of the Year.

He’s currently lining up his next play while writing his next book on the topic of creativity and artificial intelligence. When he’s not immersed in his day job you can find him photographing the world’s biggest rock stars across various stages in Europe.

MARY WARD

Mary is a senior Customer Success leader with more than 15 years of experience building and managing CS teams that specialize in digital and content solutions for the enterprise, B2B & B2C space.

At Rock Content, Mary leads Global Customer Success across a diverse and customer-centric team of CSMs, AMs, Support, Onboarding, Experience, Operations, and Services. She has managed Customer Success organizations through SaaS and services delivery across all major sectors, including technology, financial services, higher education, and logistics.

Listen now to our second episode:

“Content Marketing Across Regions: the balance between global vs. local” with Vitor Peçanha and Pam Didner.

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PAM DIDNER

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author of 2 books: Global Content Marketing and Effective Sales Enablement. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies.

She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on her podcast, YouTube Channel, B2B Marketing and More with Pam Didner.

VITOR PEÇANHA

Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities.

He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.

Welcome to the Jam Sessions Podcast!

In The Jam Sessions Podcast we make a full immersion in marketing. We bring the most innovative minds in marketing today for you to learn tips, tricks, ideas and the best strategies to become an indispensable marketer and a master on creating premium content experiences for your audience.

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In this episode, Diego Gomes interviews Scott Brinker.

Diego Gomes is CEO and co-founder at Rock Content. He is also an angel investor, creator of SaaSholic, a SaaS market-oriented community, and one of the maintainers of the Dealbook, an investment information platform for Brazilian startups.

Diego is passionate about Rock, Marketing, Sales, SaaS, and entrepreneurship.

Scott Brinker is VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. Previously, he was the co-founder and CTO of ion interactive.

Scott writes the chiefmartec.com blog and serves as the program chair of the MarTech Conference. Besides that, he is the author of the best-selling book Hacking Marketing, published by Wiley.

He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.