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TitreDateDurée
#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock14 Aug 202401:02:21

In this final episode of the series, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Simon Lesser, the panel share advice on improving website speed and performance; considerations for choosing SEO and tech SEO tools, and the significance of log file analysis in understanding Google crawling behaviour and website performance. Join us as we demystify technical SEO and gain expert perspectives on optimising websites for success.


In this episode:


10:06 Why log file analysis is essential for the SEO process.

 

17:50 Google Search Console crawl stats - reporting limitations and the alternatives.

 

27:46 Why understanding how the web works will deliver better results as an SEO

 

33:48 Quick content wins – how to quickly assess and optimise content for better impact.

 

47:40 How to optimise file loading for faster page speed.

 

53:55 SEO tools – advice on how to choose and get the best value for your money.

 

 

More about our panellists:

 

Simon Lesser – https://www.linkedin.com/in/simonlesser/

Simon is the cofounder and CEO of Dragon Metrics. He loves building software that helps customers get the SEO data they need to make smart decisions.

 

Paulo Andraus – https://www.linkedin.com/in/pandraus

Paulo is a brazilian SEO living in Munich and he leads a team of technical SEOs to increase Stylight's millions of pages' visibility on Google.

 

David Gossage – https://www.linkedin.com/in/david-gossage-54103240/

David is an SEO manager with over 10 years’ industry experience and a passion for eCommerce websites. He is adept at both the creation and implementation of strategies for brands with ambitious targets and a desire for a high return on investment.

 

Beth Woodcock – https://www.linkedin.com/in/bethanywoodcock/

Beth is a Northern lass that has been working purely in Technical SEO for over two years.

 

 

To find out more about us and the show visit https://internetmarketingpodcast.org

 

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont06 Aug 202401:02:06

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Charley Brennand, this episode dives head first into the fast-evolving evolving social and paid search landscape. We cover the dominance of video content and its place in paid search campaigns, plus the crucial importance of testing and exploration in the ever-changing world of digital marketing. So, grab your notepads and get ready to be inspired by the insights and debates from our expert panel.


In this episode:


05:00 Is video content essential for successful PPC campaigns?

 

11:24 Historical persuasion principles - why they still apply in the digital world.

 

30:17 Targeting flexibility and testing is the key to successful paid search campaigns.

 

36:33 The importance of compelling copy and visuals in paid advertising.

 

40:55 Using emotional storytelling - how you can create effective content based on emotional stories.

 

43:31 Social channels' wider effects on brand building.

 


More about our panellists:

 

Charley Brennand - https://www.linkedin.com/in/charleybrennand/

Charley is working hard to remove the barriers to entry for new talent entering the Digital Marketing industry, specifically Paid Media. She's had a VERY squiggly career by her own admission but believes everything in your career has a purpose.

 

Danielle Gipps – https://www.linkedin.com/in/danielle-gipps-7aa098110/

Danielle is the Agency Marketing Manager at Revenue Growth Agency and an avid believer in the power of Storytelling in helping brands break through advertising noise. She has a passion for the relationship between consumer psychology, emotional connection and creativity in crafting powerful marketing campaigns.

 

Sarah Sal – https://www.linkedin.com/in/sarah-sal-454a1460/

Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer.

 

Cathryn Stormont – https://www.linkedin.com/in/cathrynstormont/

Cathryn has an incredible track record in achieving business growth, through both search and social advertising for the last 14 years. Helping the likes of Hobbycraft, Wiggle, Fujifilm, Mazda and Grapetree.

 

To find out more about us and the show visit https://internetmarketingpodcast.org

 

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

#721 All You Need to Know About Video Advertising with Cory Henke and Jyll Saskin Gales28 May 202400:26:53

In today's episode, we’re talking all about video advertising with insights from expert guests Jyll Saskin Gales and Corey Henke. We discuss the impact of automation and AI in advertising, the continued rise of short-form video content, the merging of organic and paid content, and the challenges of measuring advertising effectiveness in a rapidly changing digital landscape. If you’re here to gain expert perspectives on navigating the evolving landscape of video in digital advertising, this episode is for you.


In this episode:

03:18 Ad trends: automation, AI, privacy regulations and opportunities.

07:51 The balance between being creative and precise targeting in video formats.

14:08 YouTube and Google’s development of powerful video platforms.

18:54 How the ad industry has simplified their tools for ‘average’ users.

20:09 How marketers need to adapt to platform changes for increased ad revenue.

 

 

Resources mentioned in this episode:

Google Ads Help Centre https://support.google.com/google-ads

Face to face events

 

 

More about our guests:

 

Cory Henke specialises in the direct-to-consumer advertising space. He is renowned for speaking about YouTube Advertising, Data Visualization, and Media Buying at conferences worldwide. Cory's unique contribution to the industry includes developing and managing a proprietary dashboard and analytics platform, utilized by a select group of agencies and advertisers to enhance their digital advertising strategies.

 

Connect with Cory here:

https://variable.media

https://twitter.com/coryhenke/

https://www.linkedin.com/in/coryhenke/

 

Jyll is a Google Ads coach and marketing instructor servicing some of the world’s largest advertisers, including Fortune500 companies and Google! She runs several successful learning programmes and boasts a 60K+ following on TikTok, bringing her "insider" expertise to the masses.

 

Connect with Jyll here:

https://www.linkedin.com/in/jyllsaskingales/

https://jyll.mykajabi.com/newsletter-sign-up

 

 

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.



Hosted on Acast. See acast.com/privacy for more information.

#632 How To Integrate Direct Mail with Digital Marketing w/ Dave Fink, CEO of Postie 23 Dec 202100:43:41

In this episode we're joined by Dave Fink, CEO of Postie, to discuss how to successfully integrate direct mail and digital marketing.


In this episode, we discuss:


  • If it is easy to apply digital marketing skills to the discipline of direct mail advertising?
  • Whether purpose-driven brandsare more open to utilising direct mail marketing?
  • How difficult it is to track the success of direct mail campaigns?
  • What can prevent SMEs from adopting sophisticated direct mail advertising?
  • What lessons you can take from digital marketing and apply to direct mail?

 

CONNECT WITH DAVE/POSTIE:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#631 Driving Massive Growth With Micro Influencers w/ David Morneau, Co-Founder at inBeat Agency16 Dec 202100:35:28

In this episode we're joined by David Morneau, Co-Founder at inBeat Agency. David joins us to share his advice on how to be successful with micro-influencer marketing.


In this episode, we discuss:


  • How inBeat agency pivoted their agency to develop a micro influencer marketing service offering during the pandemic
  • The criteria used by inBeat agency to identify microinfluencers
  • What is a nano-influencer?
  • How to choose microinfluencers to work with
  • How to best measure the success of micoinfluencer marketing


Referenced on this episode:


CONNECT WITH DAVID/INBEAT AGENCY:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


F3qHBrD8ua6FMFgko9DD


Hosted on Acast. See acast.com/privacy for more information.

#630 How To Successfully Promote Your Commitment to Sustainability w/ Pete Martin, Head of Strategy at Always Be Content09 Dec 202100:50:35

In this episode we're joined by Pete Martin, Head of Strategy at Always Be Content. Pete shares with us his thoughts on how businesses can best support and promote their commitment to sustainability and eco-friendliness, without being accused of greenwashing.


In this episode, we discuss:


  • The role marketers have in distilling and promoting important scientific messages related to sustainability
  • How can businesses avoid being accused of greenwashing?
  • Why it's important for marketers to focus on the benefits of sustainability
  • How learning about sustainability can propel the careers of future CMOs
  • The Club biscuit problem!


Referenced on this episode:


CONNECT WITH PETE/ALWAYS BE CONTENT:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


5quC7oHa3X561HWdA1zO


Hosted on Acast. See acast.com/privacy for more information.

#629 The Pros and Cons of Fully Remote Teams w/ William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans25 Nov 202100:50:32

In this episode we're joined by William Gadsby Peet and Paul Perry, Co-Founders of Literal Humans.


William and Paul launched their agency in early 2020, right at the start of the pandemic. In this episode, they discuss how they were able to successfully grow an agency during this period, and why they attribute the remote working model to be such a critical component of their success to date.


In this episode, we discuss:


  • Just how difficult was it to launch a marketing agency at the beginning of the pandemic?
  • How the nature of Literal Human's business model lessened the risk of launching during the pandemic
  • Do top-talent now expect remote working flexibility?
  • How has remote working impacted creative processes?
  • Should marketing agencies expect freelance rates to rise?


CONNECT WITH WILLIAM, PAUL & LITERAL HUMANS:



CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#628 Using SaaS Software To Surface SEO Quick Wins w/ Martin Hayman, Co-Founder of Twylu & RankCaddy18 Nov 202100:50:31

In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.


Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.


In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development.


In this episode, you'll learn:


  • How Martin built his first SEO SaaS products
  • How the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddy
  • How to build the identification of quick SEO wins into your marketing routine
  • The importance of focusing on SEO fundamentals and avoiding shiny object syndrome
  • 9 of Martin's favourite SEO quick wins to help boost your organic performance


Referenced on this episode:


CONNECT WITH MARTIN:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#627 How eLearning Is Evolving w/ John Helmer, Host of The Learning Hack Podcast 11 Nov 202100:34:37

In this episode we're joined by eLearning writer, podcaster and all-around enthusiast, John Helmer.


John hosts two popular podcasts on learning ('The Learning Hack Podcast' and 'Great Minds on Learning') and has applied his learning to his portfolio career that has also included being a novelist, musician and marketing consultant.


In this episode, you'll learn:


  • Why it's helpful to distinguish between short-term and long-term learning
  • Where did eLearning, as we know it today, start?
  • When was the Cambrian Explosion of eLearning?
  • What is space repetition and why is it important?
  • The difference between content marketing and thought leadership
  • How marketers can best support eLearning sales teams


Referenced on this episode:


CONNECT WITH JOHN:



CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift04 Nov 202100:45:39

In this episode we're joined by ROI Swift CEO & Co-Founder, Carolyn Lowe. Carolyn recently released the book, 'Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups'. We take the key themes from the book and apply them to growing Amazon based businesses.


In this episode, you'll learn:


  • The pros and cons for agency marketers in helping emerging brands to grow
  • If it's possible to build a brand on Amazon?
  • The marketing features of Amazon that you can't get anywhere else
  • Carolyn's tips for enhancing product listing pages
  • The importance of creating product videos for Amazon
  • How to avoid being suspended for review manipulation
  • How Amazon's 'Subscribe & Save' subscriptions impact your customer retention


Referenced on this episode:


CONNECT WITH CAROLYN:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#625 How To Execute The Rank & Rent SEO Method w/ Luke Van Der Veer of websiterentalcoaching.com28 Oct 202100:49:46

In this episode we're joined by Luke Van Der Veer of websiterentalcoaching.com.


Luke Van Der Veer transformed his career with the Rank & Rent SEO method. After several years in the mid-2010s exploring passive income streams to escape a traditional 9-5, Luke eventually found the Rank & Rent SEO methods, which he now operates across 70+ niches in the United States.


In this episode, you'll learn:


  • How Luke transformed his career from being a Benefits Analyst at GE to creating a sustainable, passive income via the Rank & Rent SEO method
  • What time and financial investments are needed to succeed with Rank & Rent SEO?
  • How to choose a Rank & Rent SEO niche
  • How to identify the businesses that are most likely to purchase Rank & Rent SEO leads
  • SEO tips to help you execute the Rank & Rent SEO Methods


CONNECT WITH LUKE:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#624 Leveraging The Power of Local Communities via Social Media w/ w/ Oli Hills, CEO of Nonsensical 21 Oct 202100:49:12

In this episode we're joined by Oli Hills, CEO of social media agency and publisher, Nonsensical.


Oli joins us to discuss his team's experience of building local, online communities via social media platforms, and their recent foray into building online TikTok communities.


In this episode, you'll learn:


  • How the pandemic drove demand for Nonsensical's local social media services
  • The strategies that helped to grow Nonsensical's local social communities Best of Bristol and Birmingham Updates
  • The importance of integrity when building social communities
  • The skills demands that social media and community managers are facing
  • Software that has helped Nonsensical build and manage their online communities

 

Referenced on this episode:

 

 

CONNECT WITH OLI/NONSENSICAL:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates 14 Oct 202100:44:15

In today's episode we're joined by Stan Bernard, President of Bernard Associates and author of the newly released book, 'Brand Don't Win: How Transcenders Change the Game', available 12th October 2021.


In this episode, you'll learn:

 

  • How businesses can learn from transcender sports teams and vice versa
  • What has changed in marketing that means branding alone is no longer as effective as it once was?
  • The paradigm shift of elected advocacy to selected advocacy
  • The important role that influencer marketing plays in Stan's transcender system vs traditionalist systems of marketing
  • Understanding how to apply 'Campaign Agendas' to your business, inspired by political campaigning
  • Peloton's success in creating a cult-like following of 'advengelicals'
  • How Starbucks became and continue to be a transcender business without necessarily having the best coffee
  • The role of Trump's 2016 'Make America Great Again' caps played in his campaign agenda

 

Referenced on this episode:

 

CONNECT WITH STAN/BERNARD ASSOCIATES:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford21 May 202400:27:24

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.


In this episode:

04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.

07:00 Why SEO professionals should be prioritising true marketing over algorithms.

16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.

18:08 Improving website content for better search engine visibility can be an easy win.

20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations.

 

Resources mentioned in this episode:

Local Search Tuesdays by Greg Gifford

Ricketyroo blog

 

More about our guests:

 

Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses.


Connect with Amanda here:

https://ricketyroo.com/

https://www.linkedin.com/in/amanda-j-96797686/

 

Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.


Connect with Greg here:

https://searchlabdigital.com

https://twitter.com/greggifford

https://linkedin.com/in/greggifford

 

 

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

#622 What Happens Inside a Startup Studio? w/ Mike Bandar, Founding Partner at Turn Partners 07 Oct 202101:01:56

In today's episode we're joined by Mike Bandar, Co-Founder at Waybook.com, Hopper HQ and Founding Partner at Turn Partners.


In this episode, you'll learn:

 

  • How Mike's startup studio began with the acquisition of a dating site
  • How Mike and his Co-Founder James organise and prioritise their time to allow to allow them to explore new business opportunities
  • How Mike applied a lean startup methodology when building their Instagram scheduling software, Hopper HQ
  • The role of that documenting your businesses has in freeing up and focusing your time
  • Beneficial skills and characteristics that will help you succeed in a startup studio environment

 

Referenced on this episode:

 

CONNECT WITH MIKE/WAYBOOK.COM/HOPPER HQ/TURN PARTNERS:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#621 Privacy-First Marketing Explained with Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment30 Sep 202100:32:00

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.


In this episode, you'll learn:


  • Differences between 1st, 2nd and 3rd party data
  • The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
  • How a privacy-first future impacts major tech firms, consumers and marketers


CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#620 What Does It Mean to Be Data-Driven? w/ Agata Adamiak, Director of Business Ahead 23 Sep 202100:33:36

In today's episode we're joined by Agata Adamiak, Director of Business Ahead to discuss what it means to be 'data-driven'.


On the show, you'll learn:


  • What is the definition of 'data-driven'?
  • The benefits of being data-driven
  • The importance of adopting a data-driven mindset
  • How to overcome the common challenges that prevent businesses from becoming data-driven
  • Does being data-driven stifle creativity?


Referenced in this episode:

 

CONNECT WITH AGATA/BUSINESS AHEAD:

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#619 How To Write a Bestseller in 180 Days with Vikrant Shaurya, CEO of BestSellingBook.com16 Sep 202100:59:39

In today's episode we're joined by Vikrant Shaurya, CEO of BestSellingBook.com.


In this episode, you'll learn:


  • How the world of self-publishing has changed over the last decade
  • What determines 'bestseller' status?
  • How often do Amazon book rankings update?
  • The importance in understanding an author's 'why'
  • Skills required to be an angel writer
  • Do you need to have an existing audience to become a bestseller?
  • How the angel writing process works
  • Book promotion tactics to avoid


Referenced in this episode:



CONNECT WITH VIKRANT/BESTSELLINGBOOK.COM:



CONNECT WITH SCOTT:



CONNECT WITH SITEVISIBILITY:



If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#618 What To Look For When Selecting a Web Design Agency with Ross Davies, Managing Director of Strafe Creative09 Sep 202101:00:09

In today's episode we're joined by, Ross Davies, Co-Founder and Managing Director of Strafe Creative.


Ross joins us to discuss everything you need to consider when selecting a web design agency.


In this episode, you'll learn:


  • The importance of experimentation in a web design agency
  • What are the key differences between a design agency and a development agency?
  • Where to find a credible design agency
  • Is the location of a design agency important?
  • Quality signals to look out for when reviewing a design agency website
  • Should you be expected to be charged for the scoping process?
  • What to look for in a design agency contract


Referenced in this episode:


CONNECT WITH ROSS/STRAFE:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#617 Behind The Scenes of The SiteVisibility Internet Marketing Podcast02 Sep 202101:05:54

In today's episode we're joined by, well, nobody.

 

Scott goes solo to share a behind the scenes look at how the Internet Marketing Podcast is produced, his experience of hosting the Internet Marketing Podcast and advice on podcast hosting and production for other podcasters or those that are thinking about producing interview based podcasts.

 

In this episode, Scott covers:

  • Do we need a new jingle?
  • Who makes a great guest for the Internet Marketing Podcast?
  • How do we make our podcast booking process as efficient as possible?
  • How do we prepare for podcasts?
  • How much research goes into each podcast?
  • What happens on the day of recording?
  • Scott's advice on creating an optimal recording environment
  • What to expect from the Internet Marketing Podcast in the future


Referenced in this episode:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising26 Aug 202100:43:56

In this episode we're joined by Sam Watt, CEO of Watt Advertising. Sam is an engineer by education, a former partner of the 'Successful Dropout' podcast and more recently has been on a journey in growing Google Ads agency, Watt Advertising.


In this episode we discuss:

  • The skills and experience from previous roles that Sam applied to Google Ads learning in the early stages of Watt Advertising
  • How Sam applied the 80/20 rule to his learning of Google Ads
  • What makes an ideal paid media client for a marketer?
  • The importance of paid media reporting in context of a trusting client/agency relationship
  • How the team at Watt Advertising has adopted TikTok as a platform through which to experiment, build trust and practice creativity
  • How to apply the 80/20 rule to Google Ads budget management

 

Referenced in this episode:

 

CONNECT WITH SAM/WATT ADVERTISING:


CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:



Hosted on Acast. See acast.com/privacy for more information.

#615 How To Craft The Perfect Customer Retention Strategy w/ Shep Hyken, CAO of Shepard Presentations19 Aug 202100:41:49

In this episode we're joined by speaker, author and CAO of Shepard Presentations, Shep Hyken.


Shep has spent 40 years in the field of customer service and in this episode we explore some of the key themes from his most recent book release 'I'll Be Back: How to Get Customers to Come Back Again & Again'.

 

In this episode we discuss:

  • The importance of dedicating resource to analysing customer behaviour
  • The loyalty question that all businesses should ask themselves
  • The important distinction between repeat custom and loyalty
  • Is 'loyalty' a small business advantage?
  • How businesses' approach to loyalty can change as they grow
  • Shep's process for content production and staying relevant (he has over 600 videos on YouTube!)


Referenced in this episode:

 

CONNECT WITH SHEP:


CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:



Hosted on Acast. See acast.com/privacy for more information.

#614 How to Scale at Speed with Felix Velarde, Co-Founder of The 2Y3X Programme12 Aug 202100:59:39

In this episode we're joined by Felix Velarde, Co-Founder of The 2Y3X Programme and author of the recently published book, 'Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team'.


In this episode we discuss:


  • How do you find the ideal pace when growing a business?
  • Why knowing and sharing your core values is critical to scalability
  • Why should you be conscious of not throwing too many change grenades?
  • What motivates a superstar team?
  • What happened when Felix gave staff at a previous agency one day a week off to work on creative projects?


Referenced in this episode:



CONNECT WITH FELIX / THE 2Y3X PROGRAMME



CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:



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#613 How To Defend Yourself Against Marketing Failures with Dave Bunce & Matt Thompson from Morphio05 Aug 202100:57:35

In this episode we're joined by Morphio's CEO, Dave Bunce and EMEA Market Lead, Matt Thompson.


Morphio is an AI-driven marketing insights platform, built by digital marketers for digital marketers.


I've (Scott) been using Morphio for a few months and it's starting to become a mainstay of my personal tech stack. The intuitive design, peace-of-mind functionality and predictive analytics are making paid media management a joy and so it made sense to find out exactly what's happening behind the scenes at Morphio, what's inspiring them in the SaaS world and what drives their mission to protect us all from marketing failures.


In this episode we discuss:


  • Morphio's mission to empower marketers and make them happy
  • Why marketers should focus on being more strategic
  • Lessons into turning Morphio from an in-agency project to a standalone SaaS product
  • The challenges of onboarding and training in marketing environments
  • What's in Dave and Matt's tech stack that protects them from marketing failures and improves their happiness?


Referenced in this episode:



CONNECT WITH DAVE, MATT & MORPHIO



CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:



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#719 Building a Successful Community On and Offline with Areej AbuAli and Kirsty Hulse14 May 202400:30:02

In today's episode of the Internet Marketing Podcast we’re joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you’re keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.


In this episode:

00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.

10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.

13:08 Exploring the formation of engaged communities.

16:48 The challenges of running in person events – maintaining integrity and comercialisation.

 

Resources mentioned in this episode:

https://self-compassion.org/

https://freelancecoalition.org/

 

More about our guests:

Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.


Connect with Areej here:

https://www.linkedin.com/in/areejabuali/

https://www.womenintechseo.com/

 

Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world’s leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries.

Connect with Kirsty here:

https://www.linkedin.com/in/kirsty-hulse/

https://www.confidencelive.com/

 

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

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#612 Simple Ways To Get Started with Business Automation w/ Daniel Cooper, Managing Director at Lolly Co29 Jul 202100:46:46

In this episode we're joined by business process and automation consultant, Daniel Cooper. Daniel is the Managing Director of Lolly Co and author of the upcoming book, 'Upgrade: The Lightning Fast Path to Productivity and Automation in Business'.


In this episode we discuss:


  • How Daniel automated 60% of his previous job (and eventually left to launch Lolly Co!)
  • What you should do before you try and automate anything in your business
  • Entry-level automation software recommendations
  • How can SME's get start with AI?
  • Daniel's favourite business automation examples


Referenced in this episode:



CONNECT WITH DANIEL/LOLLY CO


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


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#611 A Strategic Approach To Influencer Marketing w/ Influencer Marketing Consultant, Gordon Glenister22 Jul 202100:42:03

In this episode we're joined by Influencer Marketing Consultant, Gordon Glenister. Gordon is a podcaster, speaker, CEO of 'Membership World' and recently authored the book 'Influencer Marketing Strategy: How To Create Successful Influencer Marketing'.


In this episode we discuss:

  • Is greater regulation needed in the field of influencer marketing?
  • Did influencer marketing exist 100 years ago?
  • What is influencer marketing strategy?
  • What are the components that should feature in an influencer marketing strategy?
  • When's a good time to collaborate with micro influencers?
  • Gordon's favourite b2b influencer marketing examples
  • Gordon's recommended influencer marketing software


Referenced in this episode:


CONNECT WITH GORDON


CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:



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#610 SEO Best Practices for WooCommerce Websites in 2021 with SiteVisibility's Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie15 Jul 202100:56:26

In this episode we're joined by our Senior SEO Analyst, Marcos Álvarez Martín and Angry Creative's Chief Marketing Officer, David Lockie, to discuss SEO Best Practice for WooCommerce websites.


David has over a decade of specialist WordPress and WooCommerce experience, having formerly been the Director of UK-based WordPress agency, Pragmatic, before their merger with Angry Creative in 2020.


As for Marcos, he's a veteran of this podcast and has worked on the optimisation of countless WordPress and WooCommerce sites during his time as our lead SEO specialist.


In this episode we discuss:


  • Where is WooCommerce in its lifecycle and how does it compare against Shopify?
  • Who isn't WooCommerce a good fit for?
  • What are the costs incurred when managing a WooCommerce website?
  • Is WooCommerce SEO friendly 'out-of-the-box'?
  • How to build the foundations for WooCommerce SEO success
  • Recommended plugins and services for an advanced and optimised WooCommerce experience


*** Grab tickets to David's talk 'Using AI to Optimise SEO for WordPress Sites' at BrightonSEO on July 23rd 2021 via this link: https://summer2021.brightonseo.com/talks/using-ai-to-optimise-seo-for-wordpress-sites/ ***


Referenced in this episode:



CONNECT WITH DAVE / ANGRY CREATIVE:



CONNECT WITH MARCOS:


#609 Lessons in Ueber-Branding with Branding Specialists, JP Kuehlwein & Wolfgang Schaefer08 Jul 202100:57:46

In this episode we're joined by Branding Specialists, JP Kuehlwein & Wolfgang Schaefer. JP and Wolfgang have been working together for over a decade, finding mutual fascination in what it takes to become an ueber brand. Their research and consulting work has also culminated in the release of two books on the topic, 'Rethinking Prestige: Secrets of the Ueber-Brands' (2015) and 'Brand Elevation: Lessons in Ueber Branding' (2020).


In this episode we discuss:

  • How JP and Wolfgang found their shared fascination in the study of ueber brands
  • What triggered the creation of their latest book, 'Brand Elevation: Lessons in Ueber Branding'
  • JP and Wolfgang's definition of what makes an ueber brand
  • Why can some ueber brands afford to spend less on advertising?
  • The difference between a profitable brand and an ueber brand
  • Are luxury brands different to ueber brands?
  • What can cause the death of an ueber brand?

 

Referenced in this episode:

 

CONNECT WITH JP Kuehlwein & Wolfgang Schaefer:

 

CONNECT WITH SCOTT:


For guest enquiries or to talk to us about anything podcast related, email us at podcast@sitevisibility.com


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#608 Delivering Effective and Efficient Presentations with James Ontra, CEO of Shufflrr01 Jul 202100:36:28

In this episode we're joined by James Ontra, CEO of Shufflrr. James joins us to discuss how to deliver effective and efficient presentations.


In this episode we discuss:


  • How a less is more approach to presentations can help you make more emotional connections
  • How a meeting with Coca-Cola triggered James to double-down in the field of presentation management
  • What is presentation strategy?
  • The evolution of conversational presentations
  • Are memorable presentations getting shorter?

 

Referenced in this episode:

  • James' book, 'Presentation Management: The New Strategy for Enterprise Content' on Amazon: https://amzn.to/2UgBsbQ

 

CONNECT WITH JAMES / SHUFFLRR

 

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#607 How To Be Truly Customer-First with Martin Newman, Founder of The Customer First Group24 Jun 202101:01:10

In today's episode we're joined by Martin Newman, Founder of The Customer First Group.


Martin is a consumer champion and author of the book, 'The Power of Customer Experience'. With extensive experience in the world of customer centricity, he joins us to share his best advice and examples of how companies can commit to delivering truly best-in-class customer experiences.


In this episode we discuss:


  • Martin's early lessons in customer service from working in his father's opticians in Glasgow
  • How 'cost-to-serve' financial models impact customer-centricity
  • Why businesses to focus on being people-first before being able to become customer-first
  • Examples of how to empower your employees to be customer first
  • Is customer service better in the US than in the UK?
  • Is Amazon a customer-centric brand?
  • How to offer best-in-class eCommerce experiences


Referenced in this episode:



CONNECT WITH MARTIN / CUSTOMER FIRST GROUP



CONNECT WITH SCOTT:



CONNECT WITH SITEVISIBILITY:



For all feedback and guest recommendations, please email

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#606 Sponsored Episode: Hidden Ways That HR Can Help You Grow Your Business17 Jun 202100:48:05

In today's episode we're joined by Jordi Romero, CEO & Founder of Factorial HR. Jordi joins us to discuss the diversity of ways in which HR can help you to grow your business and how Factorial's software helps businesses make their HR processes more efficient and enjoyable.

 

In this episode we discuss:

  • How Jordi's early experiences as an employee in non-data led cultures drove the vision for what Factorial would later become
  • The steps Jordi and his co-founders took to create the first Factorial MVP
  • How Factorial approached their international marketing strategy
  • Factorial's features and functionality that support employee satisfaction, well-being and retention
  • How Factorial's employees help to shape the development of its software
  • Factorial's plans for enhancing its software through the use of AI
  • Are we experiencing the early signs of a fundamental shift in the way HR is viewed?


OFFER:


CONNECT WITH JORDI / FACTORIAL


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CONNECT WITH SITEVISIBILITY:


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#605 Turning Your Internal Communication from Chaos to Calm w/ Jenni Field, Founder of Redefining Communications10 Jun 202100:48:49

In today's episode we're joined by communications specialist Jenni Field. Jenni has extensive experience in business communications and recently authored the book 'Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement'. 


Jenni shares with us the common symptoms of businesses that are suffering from deep-rooted communication issues and how we should go about trying to solve them.

 

In this episode we discuss:

 

  • What led to Jenni dedicating her focus to internal communications and founding Redefining Communications
  • What triggered Jenni to document her experience in the form of her book, 'Influential Internal Communication'
  • How to identify resolvable surface-level issues vs. deep rooted cultural communication problems
  • Quick communication fixes that make us all cringe!
  • What are the similarities and differences in communication issues faced by SMEs and large corporations?
  • The right and wrong ways to surface information from employees (avoid survey fatigue!)
  • What causes employees to distrust your communication
  • Should social affairs and politics be discussed at work?


Referenced on this episode:


CONNECT WITH JENNI / REDEFINING COMMUNICATIONS


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


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#604 Using VAs to Scale Your Business with Robert Nickell, Founder of Rocket Station03 Jun 202100:56:40

In today's episode we're joined by Robert Nickell, Founder of Rocket Station. Robert joins us to explain how businesses can scale their offerings using entirely virtual teams.


In this episode we discuss:


  • Robert's early learnings from virtual staffing in the real estate sector
  • How access to remote workers and virtual assistants has evolved over the last decade
  • Examples of businesses that Rocket Station has helped to grow using VAs
  • Industries that lend themselves more naturally to the use of VAs for scalability
  • How Rocket Station built their network of VAs from the Phillipines
  • Why do Rocket Station offer service contracts and how does this differ from finding a VA yourself?
  • Can you create a unique company culture, virtually?
  • Robert's recommended workflow and communication tools


Referenced on this episode:


CONNECT WITH ROBERT / ROCKET STATION


CONNECT WITH SCOTT


CONNECT WITH SITEVISIBILITY:


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#603 How To Glean Customer Insights That Drive Remarkable Marketing with Dr Christine Bailey27 May 202100:50:52

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.


In this episode we discuss:


  • Have the principles for gleaning customer insight changed over the last 20 years?
  • What makes an insight insightful?
  • The 5 sources of data you need for meaningful marketing analysis
  • What's the #1 obstacle that prevents customer insight from being gleaned?
  • Why monthly or quarterly marketing targets might actually prevent remarkable marketing
  • Why getting outside of your comfort zone is a critical component in gleaning meaningful customer insights


Referenced on this episode:


Marketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

 

CONNECT WITH CHRISTINE / SOPHIA MARKETING


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#718 What You Need to Know About Google PPC Right Now with Kyle Johnson07 May 202400:28:54

In today's episode of the Internet Marketing Podcast, we’re joined by digital advertising expert Kyle Johnson to discuss the latest trends and changes in the world of paid search and pay per click advertising. We explore the shift from keywords to conversations, the impact of AI on campaign optimisation, and the transformation brought about by Google's PMax campaign tool. If you’re here to gain valuable knowledge and stay ahead in the ever-evolving realm of paid search and digital advertising, this episode is for you.


In this episode:

04:16 Different types of activity require different ways of measuring. Brands need to shift their mindset to adapt and not fall behind competitors.

09:49 The benefits and limitations of Googles PMax tool and why you need to get specific with the data.

17:06 Why focusing on increasing search percentages and understanding user context will lead to better conversions.

22:42 New algorithms – why the use of exact match keywords is still relevant.

 

 

Resources mentioned in this episode:

https://searchengineland.com/

https://searchenginehubbub.com/

 


More about our guest:

 

Kyle is a paid media professional with over 10 years of experience in the industry. He has supported a diverse range of clients, from SMBs to larger household brands, spanning various verticals, helping them achieve their business goals. In his current role, his primary responsibilities include developing the paid media offering at 26, providing support across strategy for partners, and developing his team.

 

Connect with Kyle here:

https://www.linkedin.com/in/kylecaliphjohnson/

 

 

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

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#602 Moving Beyond Disadvantage with Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready20 May 202100:46:20

This episode is a little different from the topics we usually cover on the Internet Marketing Podcast as we're joined by Tokunbo Ajasa-Oluwa, Chief Executive Officer at Career Ready.

SiteVisibility partnered with Career Ready back in 2018 to support them with the management of their Google Ads grant. We've witnessed first-hand the principles that Tokunbo has instilled in Career Ready since joining as CEO in early 2020 and in this episode he shares with us Career Ready's ambitions to give more young people opportunities, particularly in creative industries.


In this episode we discuss:

  • How Career Ready helps young people in the UK access employment
  • Tokunbo's first year goals as Career Ready's CEO
  • How Career Ready harnessed the advocacy of alumni to showcase the importance of their work
  • How the pandemic accelerated Career Ready's use of technology to engage young people
  • What is social mobility?
  • A breakdown of Career Ready's services for employers and young people and how to access them


Referenced on this episode:


CONNECT WITH TOKUNBO / CAREER READY


CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#601 How to Capitalise on Near-Future Paid Advertising Trends with Mike Rhodes, CEO of WebSavvy13 May 202100:58:33

In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. 


Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.


In this episode we discuss:

  • Is there a gap in marketing sophistication in Australia vs the rest of the world?
  • How Mikes's approach to identifying trends and topics has changed during the pandemic
  • How Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'
  • Red flags to look out for when considering a new client-agency partnership
  • Are customers losing access to their data because of Google's increased adoption of AI?
  • How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' features


Referenced on this episode:


CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVY


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#600 Laugh Your Way To The Bank with Joseph Wilkins, Founder of FunnySalesVideos.com06 May 202100:56:09

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.


In this episode we discuss:

 

  • How Joseph applied his direct response marketing experience to pivot into creating funny sales videos
  • How the Harmon Brothers inspired Joseph and his team to 'find their funny'
  • How to create funny sales videos even if you don't consider yourself a funny person
  • The similiarties and differences between creating infomercials and funny sales videos
  • What you need in the first 5 seconds of a video to capture someone's attention
  • What causes users to get bored, lose attention and stop watching your online videos
  • Managing the balance of being disruptive without being distasteful
  • Techniques for repurposing sales videos into snippets for paid social ads
  • How Hollywood movies are becoming increasingly influenced by the editing techniques used in online videos


Referenced on this episode:


CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COM


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#599 Core Web Vitals Simplified with Marcos Álvarez Martín, Senior SEO Analyst at SiteVisibility29 Apr 202100:43:23

In this episode we're joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss the upcoming Google's Core Web Vitals update.


**UPDATE**

Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.


In this episode we discuss:


  • What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
  • How might the Core Web Vitals impact roles of SEO professionals?
  • A description of what the 3 key Core Web Vitals are
  • What are 'page experience signals'?
  • Why business owners and webmasters may need increased development budgets in 2021/22
  • How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
  • How will you know if your site is impacted by the Core Web Vitals update?


Referenced on this episode:



CONNECT WITH MARCOS:



CONNECT WITH SCOTT:



CONNECT WITH SITEVISIBILITY:



For all show ideas, guest...

Hosted on Acast. See acast.com/privacy for more information.

#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi22 Apr 202100:42:38

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. 


Oribi helps thousands of companies to:


  • Know exactly how each marketing activity and channel contributes to sales
  • Optimize their funnel
  • View all their key metrics, trends, and marketing budgets in one dashboard
  • Analyze and optimize paid campaigns
  • Credit every single marketing activity, from paid campaigns to newsletters and content


For 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up.

 

In this episode we discuss:


  • Oribi's origin story
  • How Oribi helps business owners and marketers collect useful marketing data without the need for developers
  • What Oribi does differently to Google Analytics
  • A breakdown of Oribi's key features and functionality
  • How Oribi uses AI to surface marketing insights
  • Who is Oribi best for?
  • The considerations behind Oribi's key marketing messages (Google Analytics is old!)


CONNECT WITH IRIS / ORIBI


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#597 The Production Studio In Your Pocket with Smartphone Video Marketing Advocate, Daryl Cygler15 Apr 202100:56:20

In this episode we're joined by Smartphone Video Marketer, Daryl Cygler. Daryl is a Marketing Director at fuel equipment specialists, FES Tanks but a passion and curiosity for video led Daryl to the creation of the Smartphone Video Marketing Group where he helps SMEs get to grips will all aspects of smartphone video production.

 

In this episode we discuss:


  • How mobile journalism inspired Daryl to become a smartphone video marketing advocate
  • The key lessons Daryl has taken from mobile journalists and applied to marketing
  • How Daryl created his first marketing video from his smartphone
  • The importance of learning to take imperfect action
  • Common obstacles in creating smartphone videos and how to overcome them
  • Can SMEs use smartphones for live-streaming?
  • Ideas for how SMEs can start small in their video marketing experimentation


Referenced on this episode:


CONNECT WITH DARYL:


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


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#596 Partner Episode: A Business Investment Breakdown with Asher Ismail, Co-Founder of Uncapped08 Apr 202100:42:00

In this episode we're joined by Asher Ismail, Co-Founder of Uncapped. Uncapped offer an alternative take on capital, helping to provide growing businesses with fast and flexible funding for marketing, inventory or hiring.


In this episode we discuss:


  • Asher's experiences in startups and as an entrepreneur and how that led to the idea of Uncapped
  • Uncapped's mission to provide an alternative fundraising option for growing businesses
  • The Pros and Cons of fundraising options for growing businesses and how Uncapped compares to these options
  • The VC community and media response to Uncapped
  • How case studies have been critical to establishing trust for Uncapped


Referenced on this episode:



CONNECT WITH ASHER / UNCAPPED:



CONNECT WITH SCOTT:



CONNECT WITH SITEVISIBILITY:



For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks01 Apr 202100:34:50

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles.

 

In this episode we discuss:

 

  • What happens in the intersection of product and marketing at FreshBooks
  • Examples of marketing that's built-in to products
  • What SaaS product marketers can learn from the gaming sector
  • What can marketing teams learn from product teams and vice versa
  • When to target broad audiences vs. when to go feature-specific

 

Referenced on this episode:

 

CONNECT WITH PAUL / FRESHBOOKS

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#594 How To Build Effective Social Media Teams with Xenia Muntean, CEO of Planable25 Mar 202100:44:06

In this episode, we're joined by Xenia Muntean, CEO of Planable. Planable is a social media SaaS platform designed to make social media collaboration fun and seamless. With unique insight into the trends that make social media teams successful, Xenia shares her advice on how to build effective social media teams.

 

In this episode we discuss:


  • Characteristics of successful social media teams
  • How the social media marketer role has developed over time
  • Obstacles that can stifle social media creativity
  • The benefits of involving people outside of marketing in your social media processes
  • Can content marketers also be good social media marketers?
  • How far in advance should social media teams plan?
  • What is 'Social Teams 100'?


Referenced on this episode:


CONNECT WITH XENIA / PLANABLE


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist18 Mar 202100:45:15

Organisation and productivity app Todoist has grown from 5 million users to 25+ million users over the last ~6 years, all without spending a penny on paid advertising. Brenna Loury, Head of Marketing at parent company Doist, has been on this journey with Doist since 2012 and joins us to share some of her key insights into Doist's success and provides insight into what really happens behind the scenes to create word-of-mouth marketing.

 

In this episode we discuss:


  • Todoist's growth story, notably key factors that helped grow Todoist from 5 million users to 25 million users over the last ~6 years
  • Brenna's personal growth story and personal marketing lessons she's learned along the way
  • How Doist serves a user base of 25 million+ customers with a marketing team of 6 people
  • Why it's important to let go of some of your Lego
  • The benefits of focusing on your gut instincts instead of the competition
  • The cultural marketing benefits of in-housing vs using agencies
  • How to remain creative as a remote-first company
  • What is the asynchronous community?


Referenced on this episode:


CONNECT WITH BRENNA / DOIST


CONNECT WITH SCOTT:


CONNECT WITH SITEVISIBILITY:


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke30 Apr 202400:26:41

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!


In this episode:


05:25 Taking the measurements – recommended tools to measure specific marketing metrics.

08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.

13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.

17:38 Why adaptation is important when catering for diverse audiences.


Resources mentioned in this episode:

https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/

https://coreupdates.com/

https://ellenforster.substack.com/

https://www.tiktok.com/@aliceisgratified

 

 

 

More about our guests:

 

Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.

 

Connect with Natalie here:

https://nataliearney.com/

https://www.linkedin.com/in/natalie-arney-33844052/

https://twitter.com/__nca

 

 

Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.

 

Connect with Zoe here:

https://www.instagram.com/zoeburke_editor/

https://www.hitched.co.uk


 

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr11 Mar 202100:43:31

In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr.


Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs.


In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs.

 

In this episode we discuss:


  • Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of Optymyzr
  • The pros and cons of AI/ML advancements in paid media
  • Potential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and Teachers
  • Are PPC SaaS companies like Optmyzr at risk of Google putting them out of business?
  • The key differences between automated and smart bidding features

 

Referenced on this episode:


 

CONNECT WITH FREDERICK / OPTMYZR

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#591 Understanding the 'Why' Behind User Behaviour with Michael Loban, Chief Growth Officer at InfoTrust04 Mar 202100:29:39

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!


In this episode we discuss:


  • Why storytelling skills are key in turning insights into actions
  • Common pitfalls to avoid when trying to understand user behaviour
  • Questions to ask yourself before investing in analytics software
  • How to build your storytelling narrative
  • How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
  • Frameworks, resources and tools that can help you on your journey


Referenced on this episode:



CONNECT WITH MICHAEL / INFOTRUST



CONNECT WITH SCOTT:



CONNECT WITH SITEVISIBILITY:



For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

#590 How to Accelerate Organic Performance Using SEO Automation with Nitin Manchanda, Founder of Botpresso25 Feb 202100:28:39

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.

 

Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.

 

In this episode we discuss:

 

  • How SEO automation has developed over the last decade
  • How AI and ML can be used to help scale content production
  • Software and services to help you get started with SEO automation projects
  • SEO automation software recommendations that will help you stay on top of critical technical SEO problems
  • Why using automation in outreach might not be the best idea
  • How Nitin would like to see SEO automation used in the future

 

Referenced on this episode:

 

CONNECT WITH NITIN / BOTPRESSO

 

CONNECT WITH SCOTT:

 

CONNECT WITH SITEVISIBILITY:

 

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

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