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462. Want to Be a Top Producer? Do These 6 Things15 Jun 202600:16:52

Your team is leaving money on the table. Let’s fix that.
For 8 years, Weaver Sales Academy has helped 17,000+ insurance professionals sell more and close better. Ready to level up your team for Q3 & Q4?

👉 Book your call: LET'S TALK

Watch the full episode on YouTube: HERE

What's in this episode:

What separates the top producers in insurance sales from everyone else? In this solo episode, Michael Weaver draws on nearly two decades in the insurance industry to break down the six key characteristics that define elite sales professionals — and the specific daily habits that keep them consistently at the top month after month, year after year. This is not theory. This is what Michael Weaver has seen firsthand from the best agents and producers across the country, and it starts with one word: grit.

Michael Weaver covers the mindset and mechanics of top producers — from how they handle rejection without flinching to how they maximize every single customer conversation with multiple products. He shares how the most competitive, persuasive, and optimistic insurance professionals think differently, stay focused on needle-moving activities like quoting and prospecting, and bring a no-excuses mentality to every day. Whether you are a new producer or a seasoned agent looking to level up, this episode delivers a practical blueprint for becoming the absolute best in your agency, your territory, and your state.

00:00 What separates the best from the rest in insurance sales
01:00 Characteristic one: grit and the whatever it takes mentality
02:30 Big goals and why top producers want more out of life
03:30 Characteristic three: wildly competitive in every area of life
04:30 Persuasion vs. manipulation and why likability drives closes
06:30 Optimism as a daily competitive advantage in insurance sales
07:30 Clarity and needle movers: quotes, calls, and conversations
10:00 Maximizing households with auto, home, and life insurance
11:30 Leading with education and empowering customers to say yes
12:00 Not afraid of no: asking for exactly what you want
13:30 Michael Weaver personal story: early, late, and relentless
15:30 Stay coachable, adaptable, and always learning to stay elite

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

461. What 600 Job Applicants Taught Us About Hiring the Right Person for Your Team11 Jun 202600:21:22

Join Michael Weaver LIVE on June 11th at noon CST - Increase Your Contact to Quote Ratio: Converting Dials to Dollars. 

👉 REGISTER HERE: https://bit.ly/dials-to-dollars

Watch the full episode on YouTube: HERE

What's in this episode:
What do you do with 600 job applicants? In this episode of The Insurance Buzz, Michael Weaver pulls back the curtain on the exact hiring process Agency Coach AI used to fill its customer success manager position. Out of 605 applicants, fewer than 60 completed the process from start to finish, and Michael Weaver and Courtney Weaver narrowed that group down to their top 10 interviews in less than two hours. The secret is a system called hurdles before hiring, and it automatically eliminates 90% of applicants so you only talk to the candidates who are serious.

Michael Weaver breaks down the three hurdles every applicant must clear, the candidate feedback that revealed what actually attracts top talent, and why a $60,000 base salary changed the quality of the entire applicant pool. If you run an insurance agency and you are tired of high turnover, bad hires, and resumes that go nowhere, this episode hands you a hiring process you can implement this week.

[00:00] 600 applicants for one customer success role
[02:00] Why hurdles before hiring works in every business
[04:00] The process that eliminates 90% of applicants
[05:00] The three steps every applicant must complete
[07:00] The top three things that attracted candidates
[08:30] Why higher pay attracts better people
[10:00] Video interviews matter more than resumes
[11:30] Narrowing the field to the top 10 candidates
[12:30] Why candidates appreciated a tough process
[13:30] Why Michael and Courtney run interviews themselves
[15:30] Sorting 600 applicants in under two hours
[16:30] Building a pipeline for future hires
[18:30] The 10% rule and always be recruiting

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

452. Stop Skipping Health Insurance: How to Uncover the Need Every Time With Drew Griggs11 May 202600:51:27

🎯 FREE TRAINING: Eliminating Objections in Life Insurance Before They Happen
Learn how to prevent objections before they happen and close with more confidence in your life insurance conversations. 👉 Register now: HERE

Watch the full episode on YouTube: HERE

What’s in this episode:
Most agents skip health insurance conversations because they don’t truly believe in the product—or they don’t know how to bring it up naturally. In this episode, Michael sits down with Drew Griggs to break down tactical ways to uncover disability and income protection needs without sounding pushy or scripted. Drew shares simple pivots you can use on your very next call, why disability insurance matters more than most agents realize, and how better conversations lead to deeper relationships, higher retention, and more revenue.

If you’ve struggled to confidently bring up health products, this episode gives you practical word tracks and mindset shifts you can apply immediately.

[00:00] Why agents avoid health insurance conversations
[02:00] The real reason some producers struggle to pivot products
[05:00] Relationship-driven conversations vs transactional selling
[08:00] Using personality styles to improve team performance
[10:00] Why top producers take action faster
[14:00] The mindset shift that changes health insurance sales
[18:00] Why disability insurance matters more than most agents realize
[23:00] The biggest mistake agents make with work coverage assumptions
[24:00] Simple disability insurance pivots you can use today
[28:00] How to position income protection during renters conversations
[30:00] The review process shift that increased health production
[33:00] The “two job offers” close that makes disability easy to understand
[37:00] The $20 conversation that turned into a massive policy
[43:00] Why agency owners may be coaching the wrong metrics
[47:00] How better conversations create long-term client loyalty

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

362. AI is Coming for Insurance — Are You Ready?30 Jun 202500:35:51

🎉 Celebrate 7 Years of WSA with Us!

For a limited time, get in at our lowest pricing EVER —yes, even better than day 1!

👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:
AI isn’t coming—it’s already here. And if you’re not adapting, you’re falling behind.
In this episode, Michael and Courtney sit down with Diane Delaney (Private Risk Management Association) and Steve Forte (Patra Inc.) to unpack how AI is transforming the insurance landscape—from quoting and underwriting to client retention and claims.
You’ll learn where agencies are already using AI to gain efficiency, how it’s helping brokers become true risk consultants, and why the next 3–5 years will separate those who scale from those who sell. This isn’t just about tech—it’s about surviving the evolution of the industry.


[00:00] The myth of “AI = less personal”: What’s actually true
[01:45] Machine learning, NLP, and generative AI—what they really mean
[03:30] Real-world examples of how AI is shifting underwriting and risk
[06:15] Why proactive risk management beats reactive claims every time
[08:30] The future of transparency and error reduction in agencies
[11:00] Time-saving automation that gives agents back their day
[13:00] How AI improves the human connection (yes, really)
[15:00] The underwriting jobs at risk—and where agents still win
[17:30] One-year, three-year, five-year outlook: What’s coming fast
[22:00] Smart homes, smart cars, and smarter claims: the tech that’s next
[25:30] Mergers, acquisitions, and who’s getting left behind
[29:00] Will AI drive insurance prices up—or down?
[31:00] Final takeaways for agents who want to win with AI

Watch the full episode on Youtube HERE

💡Want to Go Deeper? Here’s Where to Find Diane & Steve

Diane Delaney – Private Risk Management Association (PRMA):
“If you want to check out the Private Risk Management Association website, you can find everything in terms of how we are supporting the industry."
👉 Website: https://www.privateriskmanagement.org

Steve Forte – Patra Corporation: “PatraCorp.com—you can see everything we offer... I am the IT Insurance Geek, that’s my handle.”
👉 Website: https://www.patracorp.com
👉 LinkedIn Handle: "The IT Insurance Geek"

Special Offers for Insurance Buzz Listeners
📘 Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization
 👉 Grab your copy: https://a.co/d/aYRmKuD

🎯 FREE 7-Day Demo – Weaver Sales Academy
Test-drive the system helping agents close more life and P&C.                                    👉 Start your trial: https://www.weaversa.com/7Daybuzzsprout

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured on the podcast?
 Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael Online
 LinkedIn: linkedin.com/in/michaelweaverwsa
 YouTube: youtube.com/@michaelweavertraining
 Facebook: facebook.com/themichaelweaver
 Instagram: @michaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

361. Fix Your Gut, Fix Your Business: Why Energy = Income26 Jun 202500:38:35

🎉 Celebrate 7 Years of WSA with Us!

For a limited time, get in at our lowest pricing EVER —yes, even better than day 1!

👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:
What if your bloating, low energy, and restless sleep weren’t random—but signs your business performance is on a crash course? This episode is a must-listen for high-performing agents running on caffeine and chaos. Functional dietitian and Gut Personal founder Bridgitte Mallinson joins Michael and Courtney to break down how gut health is the real secret weapon for energy, focus, and sustainable growth.

You’ll learn the exact signs your body is waving the red flag (even if you're crushing sales), the truth about magnesium and morning poops, and how to optimize your body for peak production—without cutting carbs or chasing biohacks that don’t work.

If you’ve ever said “I’ll focus on my health later,” this is your wake-up call.

[00:00] Feeling off? These 3 signs mean it’s time to make a change
[01:30] Bloating, inflammation, and what your gut’s really trying to tell you
[03:45] Why energy crashes aren’t normal—and how to fix them
[06:00] What good health should feel like (and how to know when you're off)
[08:00] Michael’s blood test revelation: Steak isn’t always the answer
[10:15] Personalized health: Why a one-size-fits-all plan won’t cut it
[12:00] The poop test (yes, really) that can change everything
[14:30] How your gut affects hormones, immunity, and brain fog
[17:00] Magnesium: The supplement every high performer needs
[20:00] The body whispers before it screams—start paying attention
[23:30] What your stool says about your stress, hydration, and digestion
[26:00] Common gut health myths that are costing you energy
[28:00] Why health is the foundation for sales, leadership, and longevity
[30:00] Take action: 3 steps to reclaim your energy and feel amazing
[33:00] Gut Personal’s masterclass and how to work with Bridgitte

Watch the full episode on YouTube: HERE

📢 Special Offers for Insurance Buzz Listeners

🌱 FREE Gut Quiz + $150 Off Testing
Find out exactly what your body needs—without guessing or Googling.
👉 Take the quiz at:  HERE— Use code BUZZ

💊 10% OFF All Supplements from GutPersonal
Science-backed formulas built for your body.
👉 gutpersonal.com/BUZZ — Use code BUZZ

🎓 FREE Masterclass – Fix Your Gut to Feel Amazing
Join Bridgitte Mallinson & Jillian July 28th for a free workshop on gut health, performance, and energy. 👉HERE

💬 Connect with Bridgitte
DM her on Instagram @bridgittemallinson
Or say hi on LinkedIn: Bridgitte Mallinson


🎯 FREE 7-Day Demo – Weaver Sales Academy
 Take the guesswork out of training. Test-drive the same system helping agents close more life and P&C. 👉 Start your trial: https://www.weaversa.com/7DayYoutube

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization Master the framework behind $200M+ in production.
 👉 Grab your copy: https://a.co/d/aYRmKuD

📲 TEXT MICHAEL DIRECTLY
Have a question or want to talk team production?
Text “BUZZ” to (816) 727-7610

🌐 Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael Online
 🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
 ▶️ YouTube: @michaelweavertraining

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

360. The Real Reason Your Team Isn't Producing Consistently23 Jun 202500:30:50

🎉 Celebrate 7 Years of WSA with Us! 
For a limited time, get in at our lowest pricing EVER —yes, even better than day 1! 

👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:
If your team’s production feels like a rollercoaster—high one week, flat the next—this episode is your wake-up call. Michael and Courtney break down exactly why most insurance agencies struggle with consistency (spoiler: it’s not your leads). From defining what “winning” even looks like to standardizing sales conversations across your team, this is a masterclass in predictable production. If you’re tired of the “just make more dials” advice, this episode shows you what to do instead. Tactical, no-fluff leadership and sales strategy that turns chaos into clarity.


 [00:00] The #1 tip for consistent production
 [01:30] Why you must define “how to win” in your agency
 [03:00] What a complete quote conversation really sounds like
 [05:00] The daily 3x3 formula for consistent results
 [07:00] Why email + text quotes don’t count—and what does
 [09:00] The 4-point consistency framework: lead → train → sell → follow-up
 [10:30] Stop optimizing what isn’t even standardized
 [12:30] Why inconsistent conversations = inconsistent results
 [14:00] Forget the volume—focus on the system
 [16:00] Predictable revenue starts with defined expectations
 [18:00] Why “not sounding like a robot” is killing your agency
 [21:00] Standardize first. Then scale.
 [23:30] Quote 3 breakdown: Umbrella, Auto, and Fire every time
 [26:00] What every salesperson must ask their leader
 [27:00] How to simplify success and save your brainpower

Watch the full episode on YouTube: HERE

📢 Special Offers for Insurance Buzz Listeners

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Take the guesswork out of training. Test-drive the same system helping agents close more life and P&C.
 👉 Start your trial: LET'S GO!

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the framework behind $200M+ in production.
👉 Grab your copy: https://a.co/d/aYRmKuD

📲 TEXT MICHAEL DIRECTLY
Have a question or want to talk team production?
Text “BUZZ” to (816) 727-7610

🌐 Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael Online
 🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
 ▶️ YouTube: @michaelweavertraining
 📘 Facebook: facebook.com/themichaelweaver
 📸 Instagram: @michaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

359-Attract Top Talent. Target Better Leads. Win More Business19 Jun 202500:42:43

🎉 Celebrate 7 Years of WSA with Us!
For a limited time, get in at our lowest pricing —yes, even better than day one.
👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:
If you’re tired of chasing cold leads and hiring people who ghost you after 90 days, this episode is your playbook. Michael and Courtney Weaver sit down with two powerhouse independent agents, CJ Hutsenpiller and Bradley Flowers, to break down how they built high-performing teams—and how they consistently generate quality leads without ever buying them.

From leadership structure and recruiting strategies to dominating real estate referral networks using Referral Radar, this conversation is jam-packed with actionable tactics for building a profitable and sustainable agency. Whether you’re a team of 3 or 30, these insights will help you attract better talent, win higher-retention business, and create a culture top producers want to be part of.

[00:00] Bradley’s first-mover advantage: how he dominated
[01:00] Market softening = more competition. Here’s how to stay ahead
[03:30] Managing multiple carriers and shifting appetites
[09:00] How to lead teams through change without losing momentum
[11:30] Custom intranet + ChatGPT: Internal systems that scale
[13:00] The PTO story that cost a competitor a great employee
[15:30] How to build loyalty without raising pay
[18:00] Why your social media and website are killing your recruiting efforts
[20:00] The power of short-term thinking in long-term retention
[21:30] The 3 types of candidates—and who NOT to hire
[24:00] Define your ideal team member before you post the job
[26:00] Why real relationships beat cold recruiting every time
[28:00] Stop buying leads. Start building referral machines
[30:00] Using data to uncover high-volume lenders with Referral Radar
[33:00] Why realtors aren’t always the right referral partners
[37:00] Warm intros, relationship hacks, and the Referral Radar advantage
[39:00] How to lock your zip code before your competitors do

Watch you Youtube HERE

Special Offers for Insurance Buzz Listeners

🚀 Try Referral Radar: Dominate your local market with high-performing mortgage and realtor data
 👉 https://referralradar.com/weaver

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization
👉 Get your copy

🎯 FREE 7-Day Demo – Weaver Sales Academy
 👉 Start your trial

📲 TEXT MICHAEL
 Got a question or want your topic featured?
 Text “BUZZ” to (816) 727-7610

🌐 More Resources
 Website: https://www.weaversa.com

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

358. Motivate Your Team Without Spending a Dime16 Jun 202500:18:43

🎉 Celebrate 7 Years of WSA with Us!
For a limited time, get in at our lowest pricing —yes, even better than day one.
👉 Enroll today or schedule a call to find out if it’s the right move for your agency.
Use code BIRTHDAY and click the blue ☑️ at checkout to see your savings!

What’s in this episode:
Do your team incentives start and stop with bonuses? This episode will change the way you lead. Courtney and Michael break down exactly how to fire up your team—without touching your wallet. From time-off reward structures to personalized gifts and acts of service, you’ll learn how to motivate your people in ways that matter. No more guesswork. No more throwing cash at the wall. If you’re serious about building a culture where people show up, perform, and stay loyal—start here.

[00:00] Why throwing money at performance isn’t a long-term solution
[01:30] Why money-motivated people still need more than money
[03:30] The Four “Non-Money” Motivators (based on love languages)
[04:45] Skip physical touch, but pay attention to the other 4
[06:00] The #1 thing team members actually want
[07:15] How to structure time-off as a performance incentive
[08:30] Bonus: How to uncover what each person really wants
[10:15] Write 30 apps, get a week off—real-world examples
[12:00] First-class flights, wine, babysitters, and small touches that wow
[13:45] How to create an unforgettable moment that drives loyalty
[15:00] Why a handwritten note might be the most powerful incentive
[16:00] Wrap-up: Lead with heart, and your team will follow

Watch the full episode: HERE

Special Offers for Insurance Buzz Listeners

🎉 WSA is turning 7! 🎉
We’re rolling back to better-than-launch pricing for a limited time.
👉 Join now or book a call to see if it’s the right fit.
Use code BIRTHDAY at checkout and hit the blue ☑️ to see your savings!

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization
Master the sales strategies behind $200M+ in production.
👉 Grab your copy: https://a.co/d/aYRmKuD

🎯 FREE 7-Day Demo – Weaver Sales Academy
Test-drive the system helping agents close more life and P&C.
👉 Start your trial: https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
Got a question? Want a topic featured on the podcast?
Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

357. Not Every Follow-Up Is a Hot Lead12 Jun 202500:17:13

“You don’t have a follow-up problem—you have a qualification problem.”                 Michael Weaver 

What’s in this episode:

Just because you had a good conversation doesn't mean it's a hot lead. In this episode, Michael and Courtney break down exactly how to qualify your follow-ups and stop wasting time on "maybes" that are really just polite nos. You'll learn the top characteristics of truly hot leads, how to spot red flags in real-time, and the follow-up script that gets instant clarity—so you can move on or move forward.

This episode is your tactical guide to cleaning up your pipeline and protecting your energy. Because not every follow-up is a hot lead... and it’s time to stop pretending they are.

[00:00] 30 hot leads? Or just 2 that will answer the phone?
[01:00] What actually qualifies as a hot lead
[02:00] The danger of “everyone’s a hot lead” thinking
[03:30] Conversation clues: Are they engaged or just being nice?
[05:00] Specific vs vague objections: what it reveals about intent
[06:30] Why “just email me the quote” is not a win
[07:00] The 48-hour rule that changes everything
[08:30] Cold lead red flags: “Call me sometime next week”
[10:00] Decision-maker myth: They’re usually already on the phone
[12:00] Avoiding the sales “maybe” purgatory
[13:00] Word-for-word script to force a real yes or no
[14:30] How to reclaim your time and energy starting today

🎯 Free tips & strategies weekly 👉 @michaelweavertraining

Watch the Full Episode HERE

Special Offers for Insurance Buzz Listeners

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization
👉 Grab your copy: https://a.co/d/aYRmKuD

🎯 FREE 7-Day Demo – Weaver Sales Academy
👉 Start your trial: https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
Want to be featured or have a question? Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael Online
🔗 LinkedIn: https://linkedin.com/in/michaelweaverwsa
▶️ YouTube: https://youtube.com/@michaelweavertraining
📘 Facebook: https://facebook.com/themichaelweaver
📸 Instagram: https://instagram.com/_michaelweaver_

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

356. Adjustment vs Pivot: Stop Guessing and Start Leading 09 Jun 202500:15:25

📲 Need help making the right move?
Whether it’s an adjustment or a pivot,  I've got you. Text “BUZZ” to (816) 727-7610

What's in this episode:

Feeling the pressure from a slow week or slumping sales? Don’t panic—plan. In this solo episode, Michael breaks down a framework to help you confidently decide whether your business needs a slight adjustment or a full pivot. If you're feeling stuck, overwhelmed, or unsure of your next move, this episode will walk you through how to use real data to lead with clarity and confidence—not emotion. Learn exactly what metrics to measure, what questions to ask your team, and how to identify the root cause of production dips so you can lead like a pro.

 [00:00] Decisions driven by panic vs. data
 [01:00] The coaching call that sparked this episode
 [02:00] Four key metrics to evaluate before making changes
 [03:00] Activity, quotes, conversions, and household size explained
 [05:00] Why production can drop even when activity stays high
 [06:00] The questions every leader should be asking
 [08:00] Is your team selling on price (and how to fix it)?
 [09:00] Adjustment example: tweak coaching, not your process
 [10:00] Pivot example: when the data shows it’s time to shift markets
 [12:00] How to lead through slow seasons without overreacting
 [13:00] Final thoughts: Stop guessing, start leading

You can watch the episode HERE

Special Offers for Insurance Buzz Listeners

▶️ Watch industry insights on YouTube
👉 Subscribe here: FREE TRAINING

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization 👉 Order now on Amazon

🎯 FREE 7-Day Demo – Weaver Sales Academy
👉 Start here

📲 TEXT MICHAEL DIRECTLY
Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael Online

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

355. Year One Lessons & What’s Next: David's Playbook for Consistent Production05 Jun 202500:51:10

Get FREE tips & strategies weekly 👉HERE 

What's in this episode:

David Wetoskey didn’t just survive his first year as an agency owner—he built a high-retention machine and nearly hit 1,000 PIF in 12 months. In this raw, tactical conversation, David breaks down exactly how he structured his team, delegated with purpose, and built systems for consistent production. From building a “brand-based” staff to letting go of the wrong fits, you’ll walk away with real strategies you can implement today—especially if you're still in your first few years of ownership.

Whether you’re trying to scale smarter, delegate more, or increase life production, this episode is your playbook.

 [00:00] Welcome David Wetoskey – hitting $100K in premium
 [01:30] Year one lesson: Why delegation is the cheat code
 [04:00] First hire: Social media to CSR to brand ambassador
 [06:30] How David got someone to move states to join his team
 [08:00] What to offer top talent when you can’t offer top pay
 [09:30] The test project approach to hiring right
 [11:00] Daily cadence, call reviews, and WSA implementation
 [13:30] Letting people go (even when it’s hard)
 [16:00] Real talk: Not everyone is built for this business
 [18:30] Michael’s reminder: “You’ll feel relief when they leave”
 [20:30] Insurance is emotional—stop playing it safe with hiring
 [24:00] David’s first-year numbers: 926 PIF + 97% retention
 [27:00] Why service is your edge—and how to market it
 [30:00] Big Dave’s brand of informed insurance
 [33:30] Building trust through Google reviews + local presence
 [35:00] David’s biggest pain point: producer consistency
 [37:00] Michael’s system: 3 quotes, 3 life, 3 Google reviews daily
 [40:00] The 3 Kingsmen: Auto, Fire, Life
 [42:00] Courtney’s advice: Reverse-engineer consistency
 [44:00] Call counts vs real conversations that convert
 [47:00] Why 250/500 is the starting line—not the finish line
 [48:30] Connect with David + Big Dave branding

📞 Want to Connect with David or Ask a Question?
Follow him @wakiagency or call his team directly at (517) 293-3330

Watch the full episode: HERE

Special Offers for Insurance Buzz Listeners

📘 QUOTE 3: How to Make Multiple 6-Figures in Any Sales Organization
👉 Get your copy: https://a.co/d/aYRmKuD

🎯 FREE 7-Day Demo – Weaver Sales Academy
Train like David’s team. Close more life and P&C.
👉 Start your trial: https://www.weaversa.com/7DayYoutube

📲 TEXT “BUZZ” to (816) 727-7610
Got questions? Want a topic featured? Let’s connect.

🌐 More Tools + Free Resources
Website: https://www.weaversa.com

📱 Connect with Michael & Courtney
🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
▶️ YouTube: youtube.com/@michaelweavertraining
📘 Facebook: facebook.com/themichaelweaver
📸 Instagram: @michaelweaver | @courtneyvie

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

354. Do NOT Say This in a Life Insurance Call — It Kills the Sale02 Jun 202500:12:48

Use code THEBUZZ- 6-Figure Life Insurance Producer Program. 👉 LEARN MORE 

What’s in this episode:

If you’re getting hit with objection after objection on life insurance calls, you might be saying the one thing that instantly kills the sale. In this solo episode, Michael Weaver breaks down the exact phrase that derails the conversation—and gives you the tactical script to replace it. Learn how to anchor the customer, ask better questions, and build a conversation that leads to a confident yes. No more talking at the customer, no more feature-dumping. Just the real-life framework that top producers use to open, position, and close like a pro.

[00:00] The phrase that’s killing your sales (stop saying this)
[01:00] Roleplay breakdown: where the script went wrong
[02:00] What not to say when they ask “what do you mean?”
[04:00] The better question to ask instead
[06:00] “Tell me more about that” — anchoring them into the conversation
[07:30] Why explaining too soon kills momentum
[08:15] When the sale starts to feel sleazy (and how to fix it)
[09:30] Final thoughts: feel proud, not pushy

Watch the full episode on YouTube: HERE

SPECIAL OFFERS FOR INSURANCE BUZZ LISTENERS 

📘 QUOTE 3-Want the full playbook? Grab Michael’s new book:
 “Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization.”
 👉 Buy it here

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Want to test-drive the full system helping agents dominate in life and P&C?
 Try it free—no commitment.
 👉 Start your demo

📲 TEXT “BUZZ” TO (816) 727-7610
 Have a question? Want your topic featured? Text Michael directly.

🌐 Free Tools + Sales Resources https://www.weaversa.com

📱Connect with Michael
 LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Instagram: @michaelweaver
Facebook: @themichaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

353. From Agent to CEO: Justin Cook’s Framework for Building a Winning Insurance Team29 May 202500:53:49

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE 

What’s in this episode:                                                                                                                               If you think becoming the CEO of a thriving insurance business is about skipping the grind—you’ve got it backward. Justin Cook joins Michael and Courtney to share the unfiltered journey from overlooked agent to MDRT leader with multiple agencies. He breaks down the exact daily framework his team uses to stay focused and consistent, how to evolve from personal producer to business owner, and the mindset shift that led to his new book Freedom Beyond Wealth. This one’s packed with tactical structure, raw honesty, and the leadership playbook most agents never get.

[00:00] Why only 20% of agents actually succeed
[01:30] Justin’s 7 interviews—and why rejection built his career
[05:00] The underrated power of perseverance in insurance
[08:00] The advice every overlooked new agent needs to hear
[09:00] Justin’s 5-day meeting rhythm (steal this structure)
[14:00] Why the best leaders do the “boring” basics
[16:30] When to stop producing and start leading
[20:00] The 6-year bridge to full CEO—and what most skip
[22:30] Justin’s long game: coaching, consistency, and growth
[26:00] How his leadership mindset has radically shifted
[30:00] Who are you without your resume?
[33:00] The mental reframe that leads to real freedom
[37:00] Why he wrote Freedom Beyond Wealth
[42:00] The gap, the gain, and measuring backwards
[45:00] Final thoughts: this isn’t just business—it’s who you become

Watch the full episode on YouTube: HERE

SPECIAL OFFERS FOR BUZZ LISTENERS 

🚀JOIN JUSTIN'S COACHING PROGRAM:  Build real freedom—personally and professionally. 👉 FreedomBeyondWealthCoaching.com

📘 JUSTIN’S NEW BOOK: Freedom Beyond Wealth
 Discover the mindset and habits that helped Justin go from agent to CEO.
 👉 Order your copy: https://freedombeyondwealthcoaching.com

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Start closing more with tactical life + P&C training that works.
 👉 Activate trial: https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
 Got a question or topic idea for the show?
 Text “BUZZ” to (816) 727-7610

🌐 More Tools + Resources
 Website: https://www.weaversa.com

📱Connect with Michael
 LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Instagram: @michaelweaver
Facebook: @themichaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

451. Why We Built Agency Coach AI (The Story We Never Told)07 May 202600:22:01

Your producers are losing sales on every call. And right now, you have no idea which ones or why. Agency Coach AI shows you exactly how to win—call by call.

👉 BOOK YOUR DEMO

Watch the full episode on YouTube: HERE

What’s in this episode:
If your team is having conversations every single day and you have no idea what’s actually happening on those calls, that is your problem. In this episode, Michael breaks down the real reason Agency Coach AI was built. Not what it does. Why it exists.

You’ll learn how to hold your team accountable without the guesswork, turn your managers into performance coaches with real data, and build a training library from the best calls your team is already making.

One agency went from $90,000 to $210,000 in submitted premium in a single month. Same team. Same marketing. One thing changed.

[00:00] The result that sparked this episode: $90K to $210K in one month
[01:00] Why Michael is finally telling the full story behind Agency Coach AI
[02:00] Eight months in, a thousand users, and the thank-you text that started it all
[03:30] What Michael would have done differently as a 100-app-a-month producer
[05:00] The AI role play that actually feels like a real sales call
[06:30] Why daily training fell apart as agencies grew (and why it’s not just you)
[08:00] How Agency Coach AI makes accountability simple for managers
[09:30] Spot-checking your team’s live calls in 15 minutes a day
[11:00] Meet Ava: the AI coaching assistant managers always wanted
[12:30] How to build a custom training library from your best real calls
[15:30] Data-driven coaching vs. emotional coaching: why it matters
[17:00] The close rate proof: 7% to 23% in two weeks
[18:30] 24% performance increase, 34% save rate, 40–60 hours saved
[19:30] What to do right now if you haven’t checked it out yet

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

352. Buyers are Liars26 May 202500:10:59

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE 

What’s in this episode:

Think a "maybe" means progress? Think again. In this solo episode, Michael Weaver explains why all buyers are liars until they give you a clear yes or no. If you're tired of ghosting, follow-ups, and false hope, this is the wake-up call you need. Learn how to lead the conversation, give prospects permission to decide, and take full control of your close rate.

You’ll walk away with the exact language to use when buyers say:

  • “I need to talk to my spouse”
  • “Let me think about it”
  • “Can you follow up next week?”

Whether you’re an agent, a producer, or running a sales team, this episode will help you stop chasing, start closing, and finally cut through the noise.

[00:00] Why all buyers are liars (until you get the yes or no)

[01:15] How “Hopium” is killing your pipeline

[02:45] Why clients ghost you—and how to stop it

[04:00] The real reason buyers avoid saying no

[04:45] How to ask for the sale without being salesy

[06:00] The right way to push past objections

[07:15] What it means to give permission to say no

[08:30] Exact script: “If it’s a no, that’s okay…”

[09:00] Final takeaway: How courage drives conversions

Special Offers for Insurance Buzz Listeners
📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization 👉 Grab your copy: HERE

🎯 FREE 7-Day Demo – Weaver Sales Academy
 👉 Start your trial: HERE

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured on the podcast?
 Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael Online
 LinkedIn: linkedin.com/in/michaelweaverwsa
 YouTube: @michaelweavertraining
 Facebook: facebook.com/themichaelweaver
 Instagram: @michaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

351. Agency Life: Faster Than Expected, Harder Than Advertised22 May 202500:37:56

Join our FREE Life Insurance Objections Masterclass and start closing with confidence. 👉 Register now: HERE

What’s in this episode:

Starting a new agency is no joke—and Walker Kesterson is living proof. In this episode, Michael and Courtney sit down with the Missouri-based agent to unpack what the first 10 months of business ownership really look like. From hiring and time management to emotional fatigue and delegation, this conversation is a masterclass in surviving your rookie year. If you’re just getting started or need a reality check, Walker’s honest take on what works (and what doesn’t) is the clarity you didn’t know you needed.

[00:00]Allowing team members to sell with their personality
[01:00] What Walker thought agency life would be—and what it actually is
[03:00] The biggest struggle of year one: turning off the business
[05:00] Day-to-day breakdown: early mornings, system fires, and real talk
[07:00] The #1 stressor agents take home (and how he handles it)
[10:00] How Walker leverages retention—even when rates go up
[11:00] Meet the team: from Swiss Army knife to summer-only sales
[14:00] Driving production by ditching the script
[16:00] Adjusting the quoting process based on personality
[20:00] Why time management is the top skill for agency success
[24:00] The 80% Rule: Delegate and get out of your own way
[27:00] Why Walker left financial planning for insurance
[30:00] The final word: “Relax”—a mantra for every new agency owner

Watch the full episode on YouTube: HERE

SPECIAL OFFERS FOR INSURANCE BUZZ LISTENERS

📘 Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization
 Master the sales strategies behind $200M+ in production.
 👉 Grab your copy

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Test-drive the system helping agents close more life and P&C.
 👉 Start your trial

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured? Text “BUZZ” to (816) 727-7610

🌐 FREE RESOURCES & TOOLS
 Website: weaversa.com

📱 CONNECT WITH MICHAEL
 🔗 LinkedIn
▶️ YouTube
📘 Facebook
📸 Instagram

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

350. Why Life Insurance Feels Sleazy—And How to Fix It19 May 202500:22:06

Join our Life Insurance Objections Masterclass on May 22nd and start closing with confidence. 👉 Register now:HERE

Want the FULL training from this episode?  Watch Now 👉 HERE 

What’s in this episode:

Let’s be real—if you’ve ever felt sleazy selling life insurance, you’re not broken. You’re just missing the right framework.

In this episode, I’m pulling back the curtain on a live training that helped agents 4X their life insurance production in less than 20 days. We’re talking real talk on why the traditional way of selling life insurance feels pushy—and how to flip that script using better words, smarter questions, and a proven conversation flow that turns "just checking a box" into meaningful, premium-rich sales.

This one’s for the agents who want to feel confident, close bigger deals, and actually help people—without feeling like a walking pitch deck.

[00:00] – Why life insurance sales feel sleazy

[03:00] – You’re not the problem—your framework is

[07:00] – What changed everything in 2016

[10:30] – How to pivot into life like a pro

[13:00] – The conversation framework that actually works

[20:00] – Register for the Life Insurance Masterclass

RESOURCES + LINKS

Watch the full episode on YouTube: HERE

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the sales strategies behind $200M+ in production.
👉 Grab your copy: HERE

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Test-drive the system helping agents close more life and P&C.
👉 Start your trial: NOW

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured on the podcast?
Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael & Courtney Online                                                                         

🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
▶️ YouTube: Subscribe for training & insights
📘 Facebook: facebook.com/themichaelweaver
📸 Instagram:@courtneyvie or @_michaelweaver_

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

349. From Sales Rep to Agency CEO: Inside Connor Metcalf's First 5 Months15 May 202500:40:53

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE 

What’s in this episode:

In this episode, we sit down with rising agency owner Connor Metcalf, who’s just five months into his new role as an agency CEO. Connor opens up about what it’s really like transitioning from high-performing sales rep to business owner—from hiring challenges and financial risk-taking to the systems he’s building to scale smart. If you're early in your agency journey or dreaming of opening your own, this episode is packed with practical advice, CEO mindset shifts, and the exact questions Connor’s asking to accelerate his success.

[0:00] – From Producer to CEO: Connor’s Agency Journey Begins
[2:00] – Lessons Connor Wishes He Knew Before Ownership
[4:45] – Why Every Sales Rep Should Learn Service First
[7:20] – The Most Powerful Questions to Ask a Mentor Agent
[13:15] – CEO Vision: How Connor’s Structuring His Agency
[16:00] – Should You Focus on Growth or Retention First?
[23:00] – Unlocking Financial Services Production Early
[36:00] – The $1M Life Insurance Strategy That Works


RESOURCES + LINKS

Connect with Connor:
📸 Instagram:https://www.instagram.com/cmetty38/

Watch the full episode on YouTube: HERE

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the sales strategies behind $200M+ in production.
 👉 Grab your copy: HERE

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Test-drive the system helping agents close more life and P&C.
 👉 Start your trial: NOW

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured on the podcast?
 Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael & Courtney Online                                                                         

🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
▶️ YouTube: Subscribe for training & insights
📘 Facebook: facebook.com/themichaelweaver
📸 Instagram:@courtneyvie or @_michaelweaver_

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

348. 3 Budget Strategies That Close More Life Insurance Sales12 May 202500:19:43

Use code THEBUZZ to save $800 on the 6-Figure Life Insurance Producer Program. 👉 LEARN MORE 

What’s in this episode:

If budget conversations make you freeze—or worse, quote small—this episode will change the way you sell life insurance. Michael Weaver breaks down three proven ways to confidently determine budget, set the stage for higher premiums, and close with zero hesitation. From the 2% Rule to the 200–1000 Strategy and the go-for-it needs-based close, this solo episode is packed with tactical scripts you can start using immediately. Whether you’re new to life or trying to level up, this is the conversation that gets you paid.

[00:00] Why agents freeze during budget conversations

[01:00] The 2% Rule explained: 2 pennies for every dollar

[04:30] Strategy #2: $200 to $1000/month range (and why it works)

[07:30] The $25 mistake that changed Michael’s sales strategy

[10:00] How to open the conversation with confidence

[12:00] Strategy #3: Skip the budget and go straight to the solution

[14:30] What to say when they push back on price

[17:00] Final breakdown of when and how to use each method


Special Offers for Insurance Buzz Listeners

📘 NEW BOOK: Quote 3 – How to Make Multiple 6 Figures in Any Sales Organization: Master the sales strategies behind $200M+ in production.
 👉 Grab your copy: https://a.co/d/aYRmKuD

🎯 FREE 7-Day Demo – Weaver Sales Academy
 Test-drive the system helping agents close more life and P&C.
 👉 Start your trial: https://www.weaversa.com/7DayYoutube

📲 TEXT MICHAEL DIRECTLY
 Got a question? Want a topic featured on the podcast?
 Text “BUZZ” to (816) 727-7610

🌐 More Tools + Free Resources
 Website: https://www.weaversa.com

📱 Connect with Michael Online
 Stay inspired and up to date—follow Michael on your favorite platforms:

🔗 LinkedIn: linkedin.com/in/michaelweaverwsa
▶️ YouTube: Subscribe for training & insights
📘 Facebook: facebook.com/themichaelweaver
📸 Instagram: @michaelweaver

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

347. The 6-Step Blueprint to Survive (and Win) as a New Insurance Agent-Part 208 May 202500:31:14

“Create a business that funds your vision—not one that traps you in someone else’s.” – Michael Weaver

What’s in this episode:
In Part 2 of this real-talk series on The Insurance Buzz, Michael and Courtney continue their deep dive with agency owner and insurance coach Matt Dietz. This episode tackles the hard truths that most agents avoid—budgeting, burnout, delegation, and how to scale without blowing your margins.
Whether you’re a brand-new agent or already scaling a book, this episode helps you build a business that lasts—not just one that looks good on a leaderboard.
If you’re serious about building profit, retention, and legacy—this one’s for you.


[00:00] Marketing on $0: Why your local community is your best lead source
[02:00] The pizza shop story and the myth of hustle
[04:00] Time Management: The “Power of an Hour” method
[07:00] Delegation done right—without dropping the ball
[11:00] The trap of training staff before you’ve trained yourself
[14:00] Budget reality check: when payroll goes up, premium must follow
[17:00] Why most agents lose money on internet leads
[20:00] The hidden cost: lapse/can and the long-term impact
[23:00] Lifetime value vs. ego-driven sales
[25:00] Final thoughts: Know your dream. Run your race.

📲 CONNECT WITH MATT
Website: Agency Launch
Podcast: Agency Launch and Simply Explaining Insurance
Instagram: @dietzagency
Text him: 208-213-8809 (Text “FREE” for his resource guide)

📚 RESOURCES + LINKS
Watch the full episode on YouTube: HERE
Get the Book: Quote 3: How to Make Multiple 6 Figures in Any Sales Organization
Join 7,000+ agents inside the Weaver Sales Academy 7-Day Demo
Text “BUZZ” to 816-727-7610 to connect with Michael

FOLLOW
Website: https://www.weaversa.com
Linkedin: https://www.linkedin.com/in/michaelweaverwsa/
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Facebook: https://www.facebook.com/themichaelweaver
Instagram: https://www.instagram.com/_michaelweaver_/

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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

346. The 6-Step Blueprint to Survive (and Win) as a New Insurance Agent-Part 105 May 202500:30:10

“Three quotes a day will change your life. It’s not flashy—but it’s the formula.” Matt Dietz

What’s in this episode:
In Part 1 of this tactical conversation, Michael and Courtney sit down with insurance coach and agency owner Matt Dietz to deliver the 6 critical systems every new agent needs to master. From revenue math to marketing systems and delegation frameworks, this episode covers the real blueprint for long-term success.

Whether you're a new agent trying to find your footing, or a few years in and looking to rebuild, this episode helps you stop surviving and start winning—with clarity, direction, and focus.

[00:00] Intro: The $0 secret to asking for business
[03:00] The blueprint starts here: reverse-engineering your income goals
[05:15] Why “3 quotes a day” is the simplest path to success
[07:30] Stop depending on internet leads — here’s what works instead
[10:00] Delegation and time management: what new agents must let go of
[13:30] Accountability: how to lead producers without micromanaging
[17:00] Main Street marketing: asking for business in everyday life
[21:00] Confidence is built in reps — not talent
[26:00] The most common mindset trap for new agents
[32:00] 10 marketing strategies you can start using this week
[37:00] Final thoughts: If you’re new, this is your playbook

CONNECT WITH MATT
Linkedin.com/in/dietzagency
Instagram.com/dietzagency
Facebook.com/matt.dietz.921

RESOURCES + LINKS
Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!
👉 Order HERE

FREE TRIAL: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy!
👉 TRY NOW

TEXT ME: Text "BUZZ" to (816) 727-7610 to chat directly with Michael

FOLLOW:
Website: https://www.weaversa.com
Linkedin: https://www.linkedin.com/in/michaelweaverwsa/
Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1
Facebook: https://www.facebook.com/themichaelweaver
Instagram: https://www.instagram.com/_michaelweaver_/

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

345. No One’s Coming to Save You. Pivot Like a Leader with Erin Kirk01 May 202500:35:41

“No one is coming to save you. You’re the one kicking through walls, making shit happen.”  Michael Weaver

What’s in this episode:
If you’re waiting for someone to fix your business or hand you success—stop. In this episode, we sit down with Erin Kirk to get real about what it actually takes to lead in today’s insurance game. We talk hiring red flags, how to recruit the right people, why energy and culture matter more than ever, and the mindset shift that separates the top 1% from everyone else. This is for the agents who are tired of waiting, ready to pivot, and serious about building something that lasts. No fluff—just what works.

[00:00] Intro: “No one is coming to save you.”
[02:00] The one word every leader needs to master: Pivot
[05:00] What truly motivates a candidate? Hint: It’s not always money
[09:30] Red flags in recruiting—and how to find the right people
[13:00] Why multi-line is a non-negotiable moving forward
[16:00] Full-ass effort: The mindset that separates top producers
[20:00] What top agents are doing differently (and why it works)
[24:00] The power of environment, energy, and music in agency culture
[28:00] Why your team can’t help you if you won’t speak up
[31:00] The real reason most agents stall (and how to break through)

CONNECT WITH ERIN:
https://www.facebook.com/AgentsofD17?mibextid=wwXIfr&mibextid=wwXIfr
https://www.instagram.com/agentsofd17?igsh=Y2k5aGMwajR3MmJi

RESOURCES + LINKS
Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!
👉 Order HERE

FREE TRIAL: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy!
👉 TRY NOW

TEXT ME: Text "BUZZ" to (816) 727-7610 to chat directly with Michael

FOLLOW:
Website: https://www.weaversa.com
Linkedin: https://www.linkedin.com/in/michaelweaverwsa/
Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1
Facebook: https://www.facebook.com/themichaelweaver
Instagram: https://www.instagram.com/_michaelweaver_/

Agency Coach AI - BOOK A DEMO
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

344. How to Structure Your Week for 40% More Productivity (Without Working More)28 Apr 202500:24:57

“This system helped us go from checking boxes to pulling big levers.” Courtney Weaver

What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney Weaver pull back the curtain on the exact weekly structure that increased their productivity by 40%—without adding more hours. If you’ve ever ended the day feeling “busy but not productive,” this is your wake-up call. The Weavers share how daily themes, clear priorities, and vision-focused leadership can transform your agency from chaos to momentum. Whether you’re brand new or 10 years in, this system helps you work on the right things at the right time—with less stress and more clarity.

[00:00] Intro: “You’re a creature of habit—structure your space for success”

[02:00] Why we switched from multitasking to themed days

[04:30] The single question that changed how we run our weeks

[06:00] Our exact themed week (Mon–Fri breakdown)

[09:00] The 5 core themes every agency should focus on

[12:00] Leading your team with clarity—not chaos

[15:00] Sales, recruiting, marketing—how to theme them

[19:00] The power of getting outside your office

[21:00] Reverse engineering your dream week


💰 Special Offer for Buzz Listeners

Ready to master life insurance conversations and start closing like a 6-figure producer?

As a listener of The Insurance Buzz, you get exclusive access to the 6-Figure Life Insurance Producer Program — the exact system we use to train top-producing agents.

🎯 Learn how to:

  • Confidently lead budget conversations
  • Close high-premium life policies
  • Build trust without sounding salesy

Use code THEBUZZ at checkout to save $800 instantly.

👉 👉 Enroll now and start closing more life HERE

RESOURCES + LINKS

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization" Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

FREE TRIAL: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW

TEXT ME: Text "BUZZ" to (816) 727-7610 to chat directly with Michael

FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/


Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

343. Progressive Is Taking Market Share — Here’s What to Do About It24 Apr 202500:19:02

“When you win on price, you lose on price.” Michael Weaver 

What’s in this episode:

Progressive might be winning on price in Q1 of 2025—but that doesn’t mean you have to lose. In this solo episode, Michael Weaver gives you a no-bs breakdown of how to handle aggressive market shifts and stop bleeding business to competitors. He covers the three things every agency should do right now: track what’s really happening with your book, master your value pitch to retain and convert, and implement a win-back strategy that brings business back through the door. Whether you’re losing to Progressive, Geico, or anyone else—it’s time to stop complaining and start controlling what you can control.

  • [00:00] Intro “Focus on what you can control”
  • [01:00] Progressive is winning on price—but what can you do?
  • [02:30] Step 1: Analyze the data (not your feelings)
  • [06:30] What kind of customers are you actually losing?
  • [07:45] Step 2: Master your value pitch (for both clients & prospects)
  • [12:00] Step 3: Implement a win-back strategy
  • [14:30] “You can’t force people to buy—but you can make it hard to say no”
  • [16:30] Why attitude is your ultimate competitive advantage


Struggling to Compete with Lower Rates?
You don’t need lower prices—you need a stronger approach.

Get a FREE sneak peek with a 7-day demo of Weaver Sales Academy and see the exact strategies agents use to retain more clients, win back lost business, and sell confidently—even when competitors are cheaper.

In this limited demo, you'll get access to see:
 ✔️ Value-based sales strategies that shift focus away from price
 ✔️ Retention and win-back techniques you can use immediately
 ✔️ A preview of the methods that helped agents drive over $200M in sales

👉 Claim your free 7-day demo now and start selling smarter. HERE


RESOURCES + LINKS

💰 Special Offer for Buzz Listeners

Ready to master life insurance conversations and start closing like a 6-figure producer?

As a listener of The Insurance Buzz, you get exclusive access to the 6-Figure Life Insurance Producer Program — the exact system we use to train top-producing agents.

🎯 Learn how to:

  • Confidently lead budget conversations
  • Close high-premium life policies
  • Build trust without sounding salesy

Use code THEBUZZ at checkout to save $800 instantly.

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

FREE TRIAL: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW

TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.co

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

450. Are You Building Your Carrier's Brand or Your Own?04 May 202600:40:05

AI is already deciding who gets recommended… and who gets ignored.
Agency Coach AI shows you exactly how to win—call by call.

👉 BOOK YOUR DEMO 

Watch the full episode on YouTube: HERE

What’s in this episode:
If you’re trying to sell to everyone… you’re losing to someone more specific.

In this episode, Natalie Hales breaks down exactly how to stop building your carrier’s brand—and start building your own authority. If your carrier is pushing you into financial services, investments, or “doing more”… but you don’t know who you’re actually for—this is the playbook.

You’ll learn how to define your niche, position yourself as the expert, and create messaging that actually attracts the right clients (instead of chasing the wrong ones).

This is the difference between being busy… and being paid.

[00:00] Why most agents are building the wrong brand
[02:00] Natalie’s story: why financial advising actually matters
[06:00] Step 1: Start with YOU before choosing a niche
[08:30] Mega Market vs Segment vs Niche (and where agents get it wrong)
[12:00] Real example: breaking down a niche in real time
[16:00] The “conviction test” for choosing your niche
[19:00] How to actually attract your ideal client
[21:00] Positioning vs messaging (what most agents skip)
[24:00] Why “busy” agents stay broke
[27:00] How AI will reward niche authority (not generalists)
[31:00] The Cheesecake Factory problem in your marketing
[33:00] Why judgment > information in today’s market
[35:00] The biggest mistake agents make with marketing
[36:30] How to connect with Natalie

📲 CONNECT WITH NATALIE HALES
🌐 Website: https://www.nataliehales.com
 🔗 LinkedIn: https://www.linkedin.com/in/nathales

If you’re serious about defining your niche and building real authority—go connect and book a call.

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

342. 3 Key Mistakes to Avoid in your Sales Follow Up21 Apr 202500:14:22

“Sales is solving problems — and you don’t get to do that if you never call them back.”  Michael Weaver 

What’s in this episode:

In this solo episode, Michael Weaver breaks down the real reason most insurance professionals lose sales — poor follow-up. If you’ve ever sent a quote and never heard back, or felt like reaching out again might make you seem pushy, this episode is your wake-up call. Michael shares proven follow-up strategies used by top-producing agencies, including the 48-hour rule, the 20-day new lead cadence, and how to stay persistent without being annoying. This episode isn’t just about follow-up — it’s about taking control of the sales conversation, closing with confidence, and becoming a professional who clients trust and remember.

[00:00] Intro: “There is no sale unless you follow up”

[01:00] Walt Disney and the 302 banks – a story on persistence

[02:30] Two agency strategies: which one wins?

[06:45] Why most follow-up fails: lack of consistency

[07:50] The 48-Hour Rule (and why it works)

[10:30] How to text, call, and convert like a pro

[11:30] “What sale are you blowing?” – a reality check

[12:00] The mindset that separates closers from quitters


💰 Special Offer for Buzz Listeners

Ready to master life insurance conversations and start closing like a 6-figure producer?

As a listener of The Insurance Buzz, you get exclusive access to the 6-Figure Life Insurance Producer Program — the exact system we use to train top-producing agents.

🎯 Learn how to:

  • Confidently lead budget conversations
  • Close high-premium life policies
  • Build trust without sounding salesy

Use code THEBUZZ at checkout to save $800 instantly.

👉 👉 Enroll now and start closing more life HERE

RESOURCES + LINKS

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

FREE DEMO: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW

TEXT ME: Text "BUZZ" to (816) 727-7610 to chat directly with Michael

FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

341. Hiring Red Flags and How to Avoid Them with Fletcher Wimbush17 Apr 202500:55:33

“You’re not just hiring talent—you’re avoiding turnover.”  Fletcher Wimbush 

What’s in this episode:

Bad hires cost you time, energy, and money—and they’re more common than you think. In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with Fletcher Wimbush, CEO of Discovered, to break down the biggest red flags in hiring and how to spot them early. From skipping structured interviews to ignoring personality mismatches, Fletcher shares the exact system top agencies use to avoid bad hires and build high-performing teams. Plus, you’ll hear Fletcher break down Michael and Courtney’s own DISC and performance results—with surprising insights into how their personalities impact leadership and hiring.

[00:00] Intro: “We need to break up” — hiring regrets and red flags

[01:30] Who’s really crushing your hiring process

[04:00] The 80% disqualification rule (and why that’s a good thing)

[07:30] Where to place assessments in your hiring funnel

[11:00] The power of a video interview (and why phone interviews are out)

[14:00] How to spot a bad fit in 7 minutes or less

[21:00] Why structured interviews protect you from bad hires

[26:00] DISC breakdown: Michael vs. Courtney

[36:30] “Put people in boxes” – how to use DISC in real-time

[44:30] Smart hiring = knowing both personality and skill


RESOURCES FROM TODAY'S EPISODE:


RESOURCES + LINKS

Watch the full episode on YouTube: HERE

FREE TRIAL: Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram

Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

340. Stop feeling 'Sales-y' with Life Insurance14 Apr 202500:19:44

“If you have a product or a service that you genuinely believe solves a problem, you are selfish if you do not sell it.”  Courtney Weaver 


What’s in this episode:

In this episode of The Insurance Buzz, Michael and Courtney Weaver break down the biggest reasons insurance agents (and sales pros in general) feel salesy, pushy, or sleazy during their conversations. From ditching the features-and-benefits script to learning how to ask powerful, problem-solving questions, this episode is packed with mindset shifts, tactical takeaways, and raw personal stories that challenge everything you think you know about selling. Whether you're in life, auto, or home insurance — or any form of sales — this conversation will leave you feeling empowered, clear, and ready to close with confidence.



[00:00] Introduction: do you feel pushy in your sales

[00:01] “Ignorance is bliss — why beginner’s luck works in sales”

[02:30] Why features and benefits kill the sale

[04:10] The real reason you feel pushy (hint: you’re not asking questions)

[06:50] Educate, don’t sell — how to empower buyers

[09:30] Why making it about YOU repels clients

[11:00] Desperate energy never closes the deal

[12:45] “Money is a myth” — Michael’s truth bomb

[14:00] Selling is service — the mindset shift that changes everything

[16:30] Why quoting $100 more shouldn’t scare you


Unlock More Life Insurance Sales — No New Leads Needed

Join Michael Weaver for a 60-minute, tactical training to turn your current book into life insurance sales — fast.

 ✔️ Convert service calls into sales
 ✔️ Know exactly what to say and when
 ✔️ Close confidently without feeling pushy

📅 April 17 @ 12 PM CST
 🎯 No fluff. Just a proven system that works.

👉 Reserve your free spot now.


RESOURCES + LINKS

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/


Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

339. Mental Health, Money, and the Pressure to Perform in Insurance with Tyler Rutledge10 Apr 202500:49:33

"For so long I believed I had to write million-dollar policies… but peace started when I stopped chasing plastic trophies."  Tyler Rutledge

What’s in this episode:

In this raw and powerful episode of The Insurance Buzz, Michael and Courtney sit down with agent Tyler Rutledge, who shares what it really looks like to hit rock bottom—then come back stronger with more clarity, purpose, and peace than ever before.

Tyler opens up about a brutally honest end to his year with no growth, no bonus, and no motivation. But instead of giving up, he decided to reset. What followed was a journey of empowering his team, rebuilding daily disciplines, and shifting from performance-based validation to purpose-driven leadership.

If you’ve ever felt stuck, burnt out, or lost in the noise of the industry, this episode is for you. You’ll walk away with encouragement, tangible frameworks, and the inspiration to reclaim the mission behind your business and life.

[00:00:00] – Intro: Tyler’s raw honesty: “I was a disaster at the end of last year.”

[00:01:45] – How the 30 Life in 5 Challenge changed everything

[00:03:00] – Empowering team members to lead and win

[00:05:15] – Preparing vs. winging it—what made the difference

[00:07:00] – Changing behaviors that changed the business

[00:09:30] – Why peace—not growth—is the ultimate goal

[00:15:00] – Losing identity in the business and how to reset

[00:22:00] – How Tyler defines peace, fulfillment, and showing up

[00:31:00] – Parenting, pressure, and being your best at home

[00:37:00] – Gratitude, failure, and what really matters in leadership

[00:40:00] – Final message: If you feel hopeless, don’t quit—reset


Connect with Tyler

📲 Instagram: @tylerrutledge


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

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FOLLOW

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338. Why Most Insurance Agents Are Wasting 40% of Their Day (And How to Fix It)07 Apr 202500:15:03

"If you just followed this plan for 30 days, you'd see massive results."  Michael Weaver

What’s in this episode:

In this solo episode of The Insurance Buzz, Michael Weaver breaks down a full-day productivity blueprint designed for insurance sales professionals—using ChatGPT as a neutral coach. Whether you're brand new in the business or trying to get back to structure and focus, Michael outlines a time-blocked schedule that balances self-development, prospecting, follow-up, appointments, and marketing.

You'll learn how to structure your day hour by hour, what tasks matter most, and how to eliminate distractions and excuses. From mindset prep and morning routines to daily scoreboards and closing rituals, this is your step-by-step plan to increase sales, stay consistent, and hit your income goals.


[00:00:00] – Introduction:The truth about time blocking (it doesn’t work unless you do)

[00:00:45] – Michael removes his own bias—and asks ChatGPT to build the perfect day

[00:01:30] – The full time-blocked schedule starts: morning mindset, goals, and training

[00:03:00] – The most important 3-hour block of the day: prime prospecting time

[00:05:30] – How to structure your lunch, client appointments, and mental resets

[00:07:00] – Why social media and email should come last in your day

[00:08:00] – Bonus tips from ChatGPT: Protect your morning, track everything

[00:10:00] – Michael breaks down why self-development must come first

[00:12:00] – Discipline > time: The real reason people don’t succeed

[00:13:00] – Final challenge: Try this for 30 days and track your results



Courtney’s Prior Episode:

322. How to Make Insurance Social Media Content That Doesn't Suck 


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW

TEXT ME

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337. The $5.2M Agency Blueprint03 Apr 202500:34:52

"I’m not chasing leads for today—I’m planting seeds for six months or a year from now." – Ryan Underhill


What’s in this episode:

What does it take to build a thriving $5.2M agency in the toughest market insurance agents have seen in years? In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with agency owner Ryan Underhill, who’s done just that—growing his book by over $3.5 million in just 2.5 years, while others struggled to survive.

Ryan shares his blueprint for sustainable growth: relationship-first sales, community branding, disciplined daily activity, and refusing to chase low-value leads. From building a business on local trust to training his team to lead with value, this episode is a deep dive into what actually works—and what doesn’t—in today’s insurance landscape.

Whether you're starting from scratch, rebuilding, or ready to scale, this episode is packed with real-world insight and inspiration.

 [00:00:00] – Introduction: Ryan Underhill: $5.2M in 2.5 years
 [00:01:35] – Growing through a hard market: What worked
 [00:03:20] – Community over cold leads: How Ryan built trust
 [00:06:45] – Why consistency wins (even when it’s boring)
 [00:08:40] – What 40% of Ryan’s business has in common
 [00:12:00] – Long-game thinking: Planting seeds, not chasing leads
 [00:16:20] – Coaching, not control: How he leads his team
 [00:18:50] – Why scripting fails if your team lacks confidence
 [00:21:15] – Final thoughts: Build the business you’d want to buy

If you’re serious about growing a profitable agency—especially in a challenging market—Ryan’s blueprint proves that relationships, community, and consistency still work.

✅ Want help implementing? Text Michael at (816) 727-7610 and ask for the FREE “7 Day Demo”             

✅ Share this episode with a fellow agent who’s tired of chasing dead leads.
✅ Rate & review the podcast to help us keep bringing real conversations to the industry.


Connect with Ryan Underhill:

Facebook: https://www.facebook.com/UnderhillAgency
Instagram: @unrealagency


RESOURCES + LINKS

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

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336. Who Would Choose The Most Expensive Insurance Quote?! 31 Mar 202500:16:05

"Most of the time, the only thing separating you from your competitor is your willingness to have the conversation."  Michael Weaver 


What’s in this episode:

In this episode of The Insurance Buzz, Michael Weaver shares a powerful real-world story of a friend who chose the most expensive homeowners insurance quote—over $800 more—and why.

Michael breaks down the three reasons that customer gladly paid more: education, speed, and service. He explains how showing up, educating, and quoting your absolute best policy every time is how you differentiate yourself in a market full of similar products. This episode is a must-listen for any agent relying on email-only quotes and struggling with low closing ratios.

If you want to sell more policies, build better relationships, and retain customers for life, this story will show you how

[00:00:00] – Intro: Why someone would choose the most expensive quote

[00:01:20] – The quote experience: 3 agents, 3 different approaches

[00:03:00] – The power of conversation and fast follow-up

[00:04:45] – Why the customer chose the $800 higher quote

[00:07:00] – What really matters to customers during a claim

[00:09:30] – Why quoting your best policy every time is a non-negotiable

[00:11:45] – What kind of clients you attract when you lead with value

[00:13:30] – Final thoughts: Your job is to build trust and protect people


📞 Want to close more policies—even if your quote isn’t the cheapest?

✅ Start by quoting your best policy every time
✅ Take the time to educate your prospects
✅ Follow up fast, be different, and build relationships

💬 Have a story like this to share or need help implementing this approach in your agency? Text Michael at (816) 727-7610



RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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Facebook: https://www.facebook.com/themichaelweaver

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335. Building a Top Insurance Agency in Record Time with Jake Gerdes27 Mar 202500:34:30

"I would rather be consistently good than occasionally great—any day of the week!"  -Jake Gerdes

What’s in this episode:

Taking over an agency is a significant opportunity, but growing it into a high-performing sales operation comes with challenges that most agents don’t expect. In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with Jake Gerdes, one of the top new agents in the country, to discuss how he transitioned from handling service to building a strong sales team.

Jake shares the biggest lessons from his first year in agency ownership, the strategies that helped him shift to a sales-focused model, and how his team consistently converts service calls into new sales opportunities. He breaks down why agency owners need to move out of service as soon as possible, the 90-day plan that helped him transform his agency, and how his team follows up to increase conversions. Whether you are starting an agency or looking to scale, this episode provides real insights to help you grow efficiently.



[00:00:00] – Introduction: Jake Gerdes on growing from service to sales in 90 days

[00:01:00] – Why taking over a book of business isn’t what agents expect

[00:02:00] – How Jake handled the overwhelming service demands on day one

[00:03:00] – The first hires every agency owner should make

[00:05:00] – How Jake built a team structure that eliminated service issues

[00:07:00] – The 90-day training plan that turned his team into a sales machine

[00:09:00] – Jake’s follow-up system that increased life insurance sales

[00:12:00] – The biggest mistakes new agency owners make

[00:15:00] – Social media strategies that generate real leads

[00:18:00] – How Jake balances marketing, sales, and agency leadership

[00:22:00] – What he wishes he knew before becoming an agent



📲 Connect with Jake Gerdes:

🔹 LinkedIn: Jake Gerdes\



RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

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Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/


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334. The Exact Script to Sell More Short Term Disability Insurance24 Mar 202500:09:33

"It’s not your job to convince someone they need protection. It’s your job to ask great questions and figure out what’s important to the customer."  Michael Weaver 


What’s in this episode:

In this episode of The Insurance Buzz, Michael Weaver shares the exact word track and script you can use today to sell more short-term disability insurance. Based on his proven Debt Payment Protector Plan strategy, this conversation walks you through how to position disability insurance in a way that connects emotionally with clients, gets them talking, and makes closing simple.

Michael explains how to introduce the concept, the exact questions to ask, and how to guide your prospect to vocalize why it matters to protect their debt payments if they’re injured and unable to work. Whether you’re talking to homeowners, renters, or anyone with car loans or monthly obligations, this simple script will help you close more policies and create value for your customers.


[00:00:00] – Introduction: The strategy that helps agents sell more short-term disability today

[00:01:00] – How to introduce the "Debt Payment Protector Plan" to prospects

[00:02:30] – The exact word track to get the prospect emotionally invested

[00:04:30] – Why qualifying the lead is more important than trying to convince them

[00:05:30] – Asking about current debt payments and walking them through the solution

[00:07:00] – How to use this approach on every client with debt or monthly obligations



RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

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Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/


Agency Coach AI - BOOK A DEMO
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
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Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

333. Burning It All Down to Build Something Real 20 Mar 202500:46:41

"Good things don’t come to those who wait. They come to those who plan, prepare, and execute." — Bryan Smith


What’s in this episode:

In this powerful and personal episode of The Insurance Buzz, Michael Weaver sits down with top agent Bryan Smith for a raw conversation about ego, success, faith, and redefining what truly matters in life and business. Bryan shares his story of chasing influence and recognition, only to realize the cost of that pursuit.

They dive into the role ego plays in the insurance industry, the lessons Bryan learned from rebuilding his network, and how he's now focused on impact, faith, and legacy. From prophetic moments to running prison ministries, Bryan reveals how his purpose shifted far beyond sales awards and plaques.

This episode is a must-listen for any agent chasing "success" but wondering what it’s really all for—and ready to explore what it means to find deeper meaning and purpose in the pursuit. It’s a conversation about shifting your focus from accolades to impact, from ego to legacy, and redefining what truly matters in both business and life.

[00:00:00] – Introduction and Bryan’s journey into agency ownership

[00:02:00] – Ego, divorce, and chasing recognition

[00:07:00] – The prophetic moments that shifted Bryan’s purpose

[00:10:00] – The story behind “Call Bryan Smith” and building brand influence

[00:13:00] – Prison ministry and finding true impact

[00:17:00] – Why ego and social currency nearly cost him everything

[00:20:00] – Bryan’s honest take on awards, recognition, and what matters most

[00:25:00] – Player of the Game program—how it grew into community impact

[00:30:00] – The myth of "If I can do it, anybody can"

[00:36:00] – The truth behind sales clichés and fake inspiration

[00:42:00] – Final thoughts: Why Bryan walked away from the spotlight



Connect with Bryan Smith

🔗 LinkTree: linktr.ee/callbryansmith
 📱 Facebook: Bryan Smith
 📸 Instagram: @callbryansmith



RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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Tools + Free Resources
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449. Stop Paying for Leads You Already Have: The Retention System You Need30 Apr 202600:28:02

🚨 FREE TRAINING – APRIL 30th | Never Lose Another P&C Quote to Price 

👉 Save Your Seat:https://bit.ly/4cS8AeF

Watch the full episode on YouTube: HERE

What’s in this episode:
Most insurance agents are obsessed with new business — but the biggest money move you're missing is already sitting in your book.

In this episode, Michael and Courtney Weaver break down exactly how to retain customers, reduce churn, and turn your book of business into a real wealth machine. Courtney shares what happened when she fed seven months of Agency Coach AI data into AI tools — and what the data revealed about where customers were quietly walking out the door.

[00:00] — Why retention is the real wealth builder
[03:30] — The churn conversation nobody in insurance is having
[06:00] — The churn window that's killing your book
[07:20] — Step one: document what happens after the sale
[10:30] — The two checkpoints you must build your nurture around
[11:00] — How brand voice and personality drive retention
[16:00] — Are you actually referable?
[17:30] — You are the competitive advantage AI can't replace
[19:00] — How to build your retention system from scratch
[21:00] — How to know if your current process is actually working
[23:00] — Retention and agency valuation — what your book is really worth

Key Takeaways:

  • Document your post-sale process first — you can't optimize what you haven't mapped.
  • Your highest churn risk is months 2–4 and just before first renewal — your nurture sequence must outlast those windows.
  • Ditch the carrier templates — personality-driven communication creates loyalty and referrals.
  • Retention directly impacts agency value — lifetime value and retention rate are the biggest levers in any M&A conversation.
  • You are the differentiator — in a world of AI, your personality and service style are your moat.

Agency Coach AI - BOOK A DEMO
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TEXT MICHAEL DIRECTLY
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Tools + Free Resources
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Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
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Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

332. How to Use Google Ads to Generate a Steady Stream of Commercial Leads17 Mar 202500:06:29

Catch the Full Webinar & Exclusive Bonuses!

🎥 Watch the full webinar and get your FREE downloads HERE
💰 Save $1000 on enrollment with code "WEAVER"
🚀 Cohort starts March 21st—don’t miss your chance to join!

Take action today and invest in the strategies that will transform your agency. Click the link and start now!


What’s in this episode:

Google Ads can be one of the most effective tools for generating commercial insurance leads, but only if they are set up and managed correctly. Here is a sneak peek of part of our most popular webinar where Michael and Josh Monen break down the key factors that make or break a Google Ads campaign for insurance agencies. Josh shares the most common mistakes agents make, including poor targeting, ineffective landing pages, and failing to track conversions properly. They discuss why most agencies overspend on ads without seeing results and how small adjustments can significantly lower cost per lead.

Josh explains why following up with leads quickly is just as important as generating them and how choosing the right commercial insurance niches can make a campaign far more profitable. If you want to catch the rest of the webinar and get the full strategy, click the link above to access the full training and free downloads.

[00:00:00] – Introduction: The goal is lowering lead costs

[00:01:00] – Case study: How an agency cut lead costs from $900 to $100

[00:02:00] – Why agencies struggle with Google Ads and what to fix first

[00:03:00] – How landing pages impact ad conversions and costs

[00:04:00] – Google Ads is a game—here’s how to win

[00:05:00] – The four-step system to generate consistent commercial leads



📲 Connect with Josh: 

🔹 LinkedIn: https://www.linkedin.com/in/joshuamonen/


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

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Instagram: https://www.instagram.com/_michaelweaver_/


Agency Coach AI - BOOK A DEMO
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
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331. How This New Agent Became #1 in Auto Growth in Just 9 Months 13 Mar 202500:33:21

"Nine months into agency ownership, and it’s nothing like what I was told it would be." – Will Plauché



What’s in this episode:

Starting an insurance agency from scratch is one of the hardest yet most rewarding challenges an entrepreneur can take on. In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with Will Plauché, a nine-month agency owner who is already leading auto growth in his market. Will shares the biggest lessons, unexpected challenges, and mindset shifts he has experienced since launching his agency.

He breaks down why agency ownership is nothing like what people say, the financial reality of starting from scratch, how he is scaling with limited resources, and the biggest mistake new agents make when transitioning from producer to owner. Whether you are considering agency ownership or already in the trenches, this episode is packed with insights to help you grow and succeed.


[00:00:00] – Introduction Welcome Will Plauché: Nine months into agency ownership

[00:02:00] – Why starting an agency is harder than anyone tells you

[00:03:00] – The biggest shock moving from producer to owner

[00:05:00] – How Will is leading auto growth in a tough market

[00:07:00] – Why lifestyle inflation kills agency owners before they even start

[00:09:00] – The importance of surrounding yourself with the right mentors

[00:12:00] – Sales training is non-negotiable: Why most agents fail

[00:15:00] – Why customer relationships are more important than ever

[00:18:00] – Building an agency culture that attracts top talent

[00:22:00] – How Will is balancing growth, hiring, and retention

[00:26:00] – The one thing he refuses to delegate as a new agency owner

[00:30:00] – How to connect with Will and follow his journey


📲 Connect with Will Plauché:

Instagram: @will.plauche

Facebook: Will Plauché - State Farm Agent, Ocean Spring


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"


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330: Why Insurance Agents Burn Out10 Mar 202500:13:13

Boost Your Agency’s Success with Better Team Meetings!

Want a simple framework to keep your team motivated, accountable, and on track? Grab our FREE Team Meetings Playbook with a 12-page extensive roadmap to start running meetings that drive results!

👉 Download now!

What’s in this episode:

Burnout is real, and if you're experiencing it, you're not alone. Many agency owners hit a wall after a few years in the business, questioning whether they should keep going. In this episode of The Insurance Buzz, Michael Weaver shares his personal experience with burnout, how he almost walked away from agency ownership, and what ultimately reignited his passion for the business.

Michael breaks down why so many agents struggle in year five, the 90-day challenge that can reset and refocus your business, and why getting back into personal production can transform your mindset. He also shares the key habits that separate struggling agents from those who thrive.

If you’re questioning your future in the business, don’t quit before you give it your all. Hit play now and take the challenge.

[00:00:00] – Introduction Burnout is Real: Why agency owners struggle after a few years

[00:01:00] – The story of two agents: Similar paths, different outcomes

[00:02:00] – Michael’s 2016 burnout story: Almost walking away from agency ownership

[00:03:00] – The 90-day challenge that changed everything

[00:04:00] – Why you need to get back to year-one energy

[00:05:00] – The power of daily team meetings and training

[00:06:00] – If you’re not making enough money, get back into personal production

[00:07:00] – Why some agents never recover from burnout

[00:08:00] – How to measure your progress after 90 days

[00:09:00] – Final thoughts: Don’t quit before you give it everything


RESOURCES + LINKS

Watch the full episode on YouTube: HERE

NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
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👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW

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329. The Secret to Hiring, Firing, and Building a Top Insurance Team06 Mar 202500:34:47

"You can see potential in people, but if their actions don’t validate it, they’re not the right fit for your team." – Kyle Campbell


What’s in this episode:

Building a successful agency is not for the faint of heart—just ask Kyle Campbell, a year three agent who has learned every lesson the hard way and turned those experiences into massive success. In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with Kyle to break down what he’s doing differently in year three, how he built a high-performing team, and why hiring and firing quickly is essential for agency growth.

Kyle shares the biggest mistakes he made early on, the daily habits that drive his agency forward, and how to scale without losing control. Whether you’re a brand-new agent or a seasoned agency owner looking for a breakthrough, this episode will give you real, tactical advice to level up fast.

If you want to build an agency that runs efficiently, attracts the right talent, and consistently hits top-tier numbers, hit play now.


[00:00:00] – Introduction: Kyle Campbell Year 3 and Already a Top 10% Agent

[00:02:00] – Kyle’s biggest lesson from year one of agency ownership

[00:03:00] – Hiring fast, firing faster: Why it’s crucial for agency growth

[00:05:00] – The 90-day hiring process Kyle uses to eliminate bad hires

[00:07:00] – Why training is a non-negotiable for successful teams

[00:09:00] – The sales expectations Kyle sets for every producer

[00:12:00] – How Kyle keeps his team engaged and constantly improving

[00:15:00] – Why personal production still matters, even as an agency owner

[00:18:00] – What to do when lead volume drops: How Kyle pivoted in January

[00:22:00] – The difference between top agents and struggling agents

[00:26:00] – The power of time-blocking for productivity and growth

[00:30:00] – How Kyle is scaling commercial insurance in his agency

[00:32:00] – Where to connect with Kyle and follow his journey



Follow Kyle:

LinkedIn


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


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Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


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Instagram: @michaelweaver

328. How the Top 1% of Insurance Agents Win Every Day03 Mar 202500:08:23

"The best athletes in the world have coaches. Why wouldn’t the best agency owners?"-Michael Weaver



What’s in this episode:

Success isn’t as complicated as most people think. The top agents don’t have a secret formula—they simply commit to one thing every single day that struggling agents ignore. In this episode of The Insurance Buzz, Michael Weaver reveals the key habit that separates top-performing agency owners from everyone else and why training is the non-negotiable factor in long-term success.

Michael breaks down why the best agents train daily, how just 15 minutes a day can transform your business, and the mindset shift that keeps high performers at the top. Whether you're an agency owner or a producer looking to level up, this episode will challenge you to stop making excuses and start putting in the work.


[00:00:00] – Introduction: The one thing top agents don’t want you to know

[00:02:00] – Michael’s golf story: The lesson that changed everything

[00:03:00] – Why the top 20% of agency owners make 80% of the money

[00:04:00] – The one thing top agents do every day without fail

[00:05:00] – The biggest excuse that’s holding agents back

[00:06:00] – How just 15 minutes a day can change everything

[00:07:00] – Why training needs to be a non-negotiable in your agency

[00:09:00] – The 90-day challenge that will transform your business



RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/






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327. 37 Years of Life and Business Lessons27 Feb 202500:38:20

🎉 Want to surprise Michael for his birthday? 🎉

We’d love to celebrate by showing him some love! If The Insurance Buzz has made an impact on you, take 30 seconds to:
✅ Leave a rating and review on your favorite podcast platform
✅ Share this episode with a fellow insurance professional and tag us
✅ Text Michael at (816) 727-7610 and wish him a Happy Birthday!

Let’s make this birthday one to remember! 🎂🎙️


What’s in this episode:

Success isn’t just about making money—it’s about growth, leadership, and the mindset shifts that allow you to sustain it. In this special birthday episode of The Insurance Buzz, Michael and Courtney Weaver reflect on 37 years of lessons learned, from building a business to overcoming challenges and redefining what success really means.

Michael shares the habits that separate top agency owners from those who struggle, how his definition of success has evolved, and the key leadership traits that create a high-performing agency. Whether you’re new to the industry or a seasoned professional, this episode will challenge you to think bigger, develop resilience, and take control of your future.

Want to surprise Michael for his birthday? Show your support by leaving a rating and review for The Insurance Buzz!


[00:00:00] – Introduction Special birthday episode for Michael!

[00:02:00] – What hasn’t changed in the industry? The real key to success

[00:03:00] – How Michael’s definition of success has evolved over the years

[00:05:00] – Advice for agents struggling with self-doubt or burnout

[00:07:00] – Why investing in yourself is the best business move you’ll ever make

[00:09:00] – The daily habits that make or break success

[00:12:00] – How to build resilience when business gets tough

[00:16:00] – What separates successful agencies from those that fail

[00:20:00] – Why some agents never scale—and how to avoid their mistakes

[00:26:00] – Leadership, mindset, and the secret to longevity in business

[00:30:00] – What Michael would tell his 22-year-old self



RESOURCES & LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/




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326. Google Ads for Commercial Insurance: How to Get More Leads with Josh Monen24 Feb 202500:35:05

"Most agencies waste money on Google Ads because they don’t know what they don’t know." – Josh Monen


What’s in this episode:

Google Ads can be a goldmine for commercial insurance leads, but only if you know how to use them correctly. The reality is that most insurance agencies waste thousands of dollars because they do not understand targeting, landing pages, or ad optimization. In this episode of The Insurance Buzz, Michael and Courtney Weaver sit down with Google Ads expert Josh Monen to break down the biggest mistakes agents make with paid ads, how to avoid wasted ad spend, and the exact strategy to turn clicks into real policies. Josh reveals why most insurance agencies fail with Google Ads and how to fix it, the best commercial insurance niches to target for maximum ROI, the number one mistake agents make when setting up ad campaigns, and how to scale without burning through a budget. If you are serious about generating high-quality commercial insurance leads with Google Ads, this episode is a must-listen.

[00:00:00] – Introduction  

[00:01:00] – Why most agencies struggle with Google Ads

[00:03:00] – Picking the right business niche for commercial insurance

[00:05:00] – How to check if your carrier has an appetite for commercial

[00:07:00] – Google Ads vs. SEO: What’s the real difference?

[00:09:00] – How much does it actually cost to run ads?

[00:12:00] – The #1 mistake that’s costing agents thousands in wasted ad spend

[00:15:00] – Why you need a dedicated landing page (not your homepage!)

[00:18:00] – What to ask before hiring a marketing vendor

[00:22:00] – How long it really takes to get traction with Google Ads

[00:26:00] – Why some agencies fail and others win big with ads

[00:30:00] – How to measure ROI and scale commercial ad campaigns

[00:32:00] – Where to connect with Josh Monen & free resources




Follow Josh: 

Website: https://insfunnels.com/

LinkedIn: https://www.linkedin.com/in/joshuamonen/

Free Guide:  5 Fatal Google Ad Mistakes Insurance Agencies Make


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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325. 45 Days In: The Struggles, Wins & Hard Lessons with Scratch Insurance Agent Nick Acosta20 Feb 202500:55:40

"No one's coming to save you. Either you figure it out, or you fail. Period." Nick Acosta


What’s in this episode:

Starting an insurance agency from scratch is a whole different ballgame—especially in the first 45 days. Nick Acosta, a brand-new agency owner, joins The Insurance Buzz to share his raw and unfiltered experience of launching an insurance agency, from the struggles of lead generation and hiring to the unexpected roadblocks that no one tells you about.

Michael and Courtney dive deep into what makes or breaks a new agency, the key mindset shifts needed for survival, and the daily habits that separate successful owners from those who don’t make it past year one. If you’re an insurance agent thinking about opening your own agency—or already in the trenches—this episode is a MUST-LISTEN.

[00:00:00] – Introduction  

[00:01:00] The reality check: What’s harder than Nick expected?

[00:03:00] The biggest challenge? Marketing and lead generation struggles.

[00:06:00] Why Nick left his previous agency to start fresh.

[00:10:00] How running ultra-marathons prepared Nick for agency ownership.

[00:12:00] The daily habits that make or break success.

[00:16:00] Hiring & managing a team: What Nick learned 45 days in.

[00:20:00] The marketing struggles that keep him up at night.

[00:25:00] What’s working? What’s not? The hard lessons of agency ownership.

[00:30:00] The sales process breakdown: What needs to change.

[00:35:00] How to hold a team accountable in the early days.

[00:42:00] The real pressure of making an agency profitable fast.

[00:50:00] The wake-up call: What Nick had to learn the hard way.



Follow Nick: 

Facebook - facebook.com/dewittfarmers
Instagram - @naco228
LinkedIn - linkedin.com/in/nick-acosta-27413425/


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME
Text "BUZZ" to (816) 727-7610 to chat directly with Michael


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Facebook: https://www.facebook.com/themichaelweaver



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324. 5 Books That Will Change Your Life in 202517 Feb 202500:26:13

"If you’re not growing, you’re getting left behind—reading is how you stay ahead." – Courtney Weaver


What’s in this episode:

Want to make 2025 your best year yet? It all starts with what you feed your mind. In this episode of The Insurance Buzz, Michael and Courtney share 10 must-read books that will transform the way you think about money, success, productivity, mindset, and personal growth.

From habit-building to wealth creation, focus mastery to sales dominance, these books have shaped their journey as entrepreneurs—and now they’re passing them on to you. Whether you’re looking to scale your business, improve your mindset, or create lasting change, this reading list will set you up for a massive year. Hit play and start stacking your 2025 bookshelf with winners!

[00:00:00] Introduction  

[00:01:00] The top books that will change your life in 2025

[00:02:00] Why reading is the key to success in any industry

[00:03:00] Atomic Habits: The power of systems over goals

[00:04:00] The Secret: How mindset & manifestation shape your reality

[00:05:00] Think and Grow Rich: Why belief is the foundation of wealth

[00:06:00] Outlive: The science of longevity & optimizing your health

[00:07:00] Indistractable: How to master focus in a distracted world

[00:08:00] Secrets of the Millionaire Mind: Rewiring your money mindset

[00:09:00] Quote 3: The sales process that will transform your career

[00:10:00] Final thoughts: How to apply what you read for real growth




RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE

Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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TEXT MICHAEL DIRECTLY
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Connect with Michael Online
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323. Tips on How to Work With Your Spouse and Not Kill Each Other!13 Feb 202500:29:39

"Marriage is a business contract. You’re signing up for a lifelong partnership. So why wouldn’t you apply the same principles of teamwork and vision?" – Michael Weaver


What’s in this episode:

Building a thriving business with your spouse isn’t always easy, but when done right, it can be one of the most rewarding experiences. In this episode of The Insurance Buzz, Michael and Courtney Weaver share their best strategies for working with your partner without losing your sanity (or your marriage).

From defining clear roles and expectations to navigating tough conversations, this episode is packed with actionable insights on how to build a strong business AND a strong relationship at the same time. Whether you’re already in business with your spouse or just thinking about it, this episode will give you the roadmap to success.

[00:00:00] Introduction 

[00:01:00] The truth about running a business with your spouse

[00:02:00] Why communication is the #1 skill in business and marriage

[00:03:00] The biggest mistakes couples make when working together

[00:04:00] How to set clear roles (so you’re not stepping on each other’s toes!)

[00:05:00] Why putting everything on the calendar is a game-changer

[00:06:00] How to handle stress and tough financial seasons as a team

[00:07:00] Creating work-life boundaries: The secret to long-term success

[00:08:00] Why “same team” should be your business mantra

[00:09:00] Final thoughts: The key to balancing love and leadership


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

448. Brooke Brolo’s DATA Framework: The Social Media & Lead System Insurance Agents Need in 202627 Apr 202600:49:48

🚨 APRIL 30TH – FREE LIVE TRAINING
NEVER LOSE ANOTHER P&C QUOTE TO PRICE

If you’re losing deals on price, it’s not the price—it’s the conversation.
We’re breaking down the exact framework to eliminate objections before they ever show up. 👉 Register now: https://bit.ly/4cS8AeF

Watch the full episode on YouTube: HERE

What’s in this episode:
If your social media isn’t producing leads, it’s not the platform—it’s the strategy. In this episode, Brooke Brolo breaks down her DATA Framework and shows insurance agents how to build a consistent, scalable lead machine using social media.
From diversifying lead sources to building authentic content that actually converts, this episode gives you a step-by-step approach to stop guessing and start generating inbound opportunities. If you’re tired of relying on shaky lead vendors and want to own your pipeline—this is your blueprint.


[00:00] Why relying on one lead source is dangerous
[04:30] The shift back to grassroots marketing
[07:30] The DATA Framework explained
[10:00] How accountability actually works in an agency
[13:30] Tracking the right numbers (and what most agents miss)
[16:00] When to adjust your marketing strategy
[21:00] Why social media is a non-negotiable in 2026
[25:00] Building a personal brand vs. promoting your carrier
[28:00] Content buckets: what to post and why it works
[31:00] Turning engagement into actual leads
[34:00] Paid ads + organic content strategy
[38:00] Why consistency beats perfection
[43:00] The “cringe phase” every agent must go through

📲 CONNECT WITH BROOKE BROLO
Want help building your social media strategy and generating real leads?

📸 Instagram: @brookebrolo
👉 DM her directly for the fastest response

🔥 Upcoming Workshop (May): https://letsgetsocialagents.com/workshop
DM Brooke to get details and secure your spot

🌐 Website: https://www.letsgetsocialagents.com
👉 Book a FREE 30-minute strategy call

Agency Coach AI - BOOK A DEMO
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

322. How to Make Insurance Social Media Content That Doesn't Suck10 Feb 202500:10:31

"Your audience may not need insurance today, but when they do, your content should make them think of you first." – Courtney Weaver


What’s in this episode:

Want to attract more leads and build authority on social media—without spending hours brainstorming content? In this episode of The Insurance Buzz, Courtney Weaver breaks down how insurance agents can use ChatGPT and AI tools to generate engaging, problem-solving social media content that turns followers into customers.

You’ll learn three proven ChatGPT prompts that reverse-engineer your ideal customer’s biggest insurance concerns—so when they think of insurance, they think of YOU. Whether you’re a captive agent, independent broker, or sales producer, this episode will help you stop selling and start attracting. If you’re ready to work smarter (not harder) with social media, this episode is for you.

[00:00:00] Introduction 

[00:01:00] Why ChatGPT is the MVP of marketing for insurance agents

[00:02:00] How to define your ideal customer before posting

[00:03:00] Where should you post? Facebook vs. Instagram vs. Snapchat

[00:04:00] The #1 goal of social media: Start conversations, not just sell

[00:05:00] The power of positioning yourself as “the expert”

[00:06:00] The top 3 ChatGPT prompts to generate insurance leads

[00:07:00] How to customize AI-generated content for your brand

[00:08:00] Final thoughts: Be a creator, not just a consumer on social media



RESOURCES + LINKS

Watch Make More Sales by Identifying Your Ideal Customer HERE

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
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👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com
Linkedin: https://www.linkedin.com/in/michaelweaverwsa/
Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1
Facebook: https://www.facebook.com/themichaelweaver
Instagram: https://www.instagram.com/_michaelweaver_/







Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
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TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

321. 10X Leadership: Building Teams That Break Records in Insurance Sales with Keith Collins06 Feb 202500:43:38

"You don’t build a million-dollar insurance agency by accident. You build it with clear expectations, communication, and a team that buys into the vision." – Keith Collins


What’s in this episode:

Building a high-performing insurance team isn’t about luck—it’s about leadership, structure, and vision. In this episode of The Insurance Buzz, Michael and Courtney sit down with Keith Collins, a powerhouse insurance leader who has built record-breaking sales teams. They dive deep into hiring strategies, training processes, leadership principles, and the mindset shifts that separate the top 1% from everyone else.

If you're an agency owner or sales leader who wants to scale to $1M+ in production, this episode is your playbook. Listen in as we break down the real challenges, the biggest mistakes, and the most powerful strategies for building a team that wins.

[00:00:00] Introduction 

[00:01:00] The #1 leadership mindset shift for building a winning team

[00:02:00] How to develop leaders instead of just hiring employees

[00:03:00] The biggest hiring mistake insurance agents make

[00:04:00] How to structure a team that runs without you

[00:05:00] The key to setting clear roles & expectations in your agency

[00:06:00] Why your top producer isn’t always your best leader

[00:07:00] The difference between managing and leading a team

[00:08:00] How to create a recruiting system that attracts top talent

[00:09:00] Building a culture where people WANT to stay and grow

[00:10:00] How personal branding helps you recruit & retain top agents


Follow Keith:

LinkedIn: Keith2Collins
Instagram: @Keith2Collins


RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"
Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/





Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

320. How to Create 30 Social Media Posts in Less Than 60 Seconds03 Feb 202500:10:10

"Social media is your competitive advantage—it’s how people shop, connect, and solve problems today." Courtney Weaver 



What’s in this episode:

In this episode of The Insurance Buzz, Courtney Weaver breaks down how insurance professionals can simplify their social media strategy using ChatGPT. With one simple prompt, you'll learn how to generate 30 days of content ideas in less than 60 seconds. Courtney shares a step-by-step framework to tailor your posts for your unique brand, platform, and audience, helping you overcome the common roadblocks of content creation. Whether you're new to social media or looking to streamline your process, this episode is packed with actionable advice to elevate your online presence and connect with your ideal customers.


[00:00:00] Introduction 

[00:01:00] Step 1: Define your role as an insurance agent.

[00:02:00] Step 2: Choose the platform for your ideal audience.

[00:03:00] Step 3: Identify your top three interests or "words."

[00:04:00] Step 4: Highlight your unique value proposition.

[00:05:00] Step 5: Select the tone for your posts (funny, motivational, etc.).

[00:06:00] ChatGPT in Action: Generate 30 post ideas instantly.

[00:07:00] Action Plan: Start posting and building your brand online.

[00:08:00] Closing Thoughts: Why social media is your competitive advantage.





RESOURCES + LINKS

Watch the full episode on YouTube: HERE


NEW BOOK: "Quote 3: How to Make Multiple 6 Figures in Any Sales Organization"

Transform your sales with proven strategies that have helped achieve massive success. 🎯 Don’t wait—get your copy today and start earning multiple six figures!

👉 Order HERE


Join Thousands of Successful Insurance Agents
Discover the strategies that have helped agents achieve over $200 million in sales. Start your journey today with a FREE 7-Day Demo of Weaver Sales Academy! 

👉 TRY NOW


TEXT ME

Text "BUZZ" to (816) 727-7610 to chat directly with Michael


FOLLOW

Website: https://www.weaversa.com

Linkedin: https://www.linkedin.com/in/michaelweaverwsa/

Youtube: https://www.youtube.com/@michaelweavertraining?sub_confirmation=1

Facebook: https://www.facebook.com/themichaelweaver

Instagram: https://www.instagram.com/_michaelweaver_/






Agency Coach AI - BOOK A DEMO
Stop guessing. Start closing.
24/7 AI coaching with real-time grading, role-plays, and feedback your producers actually use.

TEXT MICHAEL DIRECTLY
Have a question or want to talk to Michael directly? It’s really him, not a robot.  Text “BUZZ” to (816) 727-7610

FREE 7-Day Demo – Weaver Sales Academy
Try it: CLICK HERE

Tools + Free Resources
 https://www.weaversa.com

Connect with Michael Online
LinkedIn: linkedin.com/in/michaelweaverwsa
YouTube: @michaelweavertraining
Facebook: facebook.com/themichaelweaver
Instagram: @michaelweaver

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