The Insighter's Club Podcast – Détails, épisodes et analyse
Détails du podcast
Informations techniques et générales issues du flux RSS du podcast.
The Insighter's Club Podcast
Stravito
Fréquence : 1 épisode/15j. Total Éps: 74
These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.
Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve.
Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito.
Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Apple Podcasts
🇫🇷 France - marketing
15/05/2025#80🇫🇷 France - marketing
14/05/2025#49🇬🇧 Grande Bretagne - marketing
30/04/2025#95🇬🇧 Grande Bretagne - marketing
18/04/2025#93🇩🇪 Allemagne - marketing
02/04/2025#87🇩🇪 Allemagne - marketing
01/04/2025#41🇬🇧 Grande Bretagne - marketing
29/03/2025#84🇩🇪 Allemagne - marketing
29/03/2025#74🇬🇧 Grande Bretagne - marketing
14/02/2025#70🇬🇧 Grande Bretagne - marketing
11/02/2025#78
Spotify
Aucun classement récent disponible
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
See all- https://www.microsoft.com/
84 partages
- https://www.target.com/
68 partages
- https://www.airship.com/
41 partages
- https://apple.co/3tX0VX1
2 partages
Qualité et score du flux RSS
Évaluation technique de la qualité et de la structure du flux RSS.
See allScore global : 63%
Historique des publications
Répartition mensuelle des publications d'épisodes au fil des années.
A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors
Épisode 56
jeudi 29 août 2024 • Durée 40:36
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:
- The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions.
- Why new research isn’t always the answer + how to maximize the use of existing resources
- The power of understanding all consumer demographics to maximize market potential and enhance engagement.
Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile
Épisode 55
jeudi 15 août 2024 • Durée 29:05
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
- Why it’s essential to talk to consumers early and often.
- How communities can be a powerful resource in your insights toolbox.
- How to make more time for experimentation in your everyday work.
Elevating Insights Through Continuous Learning with Victoria Ng, Director, Consumer Insights at Sodexo
Épisode 46
jeudi 14 mars 2024 • Durée 27:56
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.
We also discuss:
- How combining qualitative and quantitative data helps bring insights to life
- The importance of being a storyteller rather than just a “data-teller"
- Methods for leveraging emerging technologies like AI in insights work
From Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills
Épisode 45
jeudi 29 février 2024 • Durée 31:35
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.
In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.
We also discuss:
- The i3 process to achieve innovation
- How to differentiate problems from opportunities—and how it drastically changes the approach you should take
- The importance of building empathy inside the organization to create context-sensitive solutions
Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc.
Épisode 44
jeudi 15 février 2024 • Durée 27:27
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
- Why insights professionals should be at the forefront of decision-making
- The power of taking a “MythBusters” approach to insights work
- Strategies to tackle analysis paralysis and unlock powerful insights
Exploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets
Épisode 43
jeudi 1 février 2024 • Durée 35:19
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.
In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.
We also discuss:
- Key considerations when approaching GenAI
- Why the trend of feedback overload should be on your radar + how to prevent it
- How the emerging area of emography can add depth and richness to insights work
Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight
Épisode 42
jeudi 18 janvier 2024 • Durée 29:22
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:
- The importance of scalability in the democratization of insights process
- How to agnostically approach consumer research to avoid falling into confirmation bias.
- Key skills and capabilities from insights professionals in the light of the tech revolution
2023 Year in Review, Part 2
Épisode 41
jeudi 28 décembre 2023 • Durée 19:54
Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 Year in Review, Part 1
jeudi 14 décembre 2023 • Durée 27:39
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.
Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!
Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard
Épisode 39
jeudi 30 novembre 2023 • Durée 35:12
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:
- The importance of integrating messy human factors into decision-making
- The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
- Why honing communication and soft skills can help you unlock your full potential as an insights professional
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
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