The Influence Factor by The Influencer Marketing Factory – Détails, épisodes et analyse

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The Influence Factor by The Influencer Marketing Factory

The Influencer Marketing Factory

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 145

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.

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🇬🇧 Grande Bretagne - marketing
27/08/2026
#97
🇬🇧 Grande Bretagne - marketing
04/08/2026
#67
🇨🇦 Canada - marketing
15/07/2026
#78
🇬🇧 Grande Bretagne - marketing
07/07/2026
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🇨🇦 Canada - marketing
29/06/2026
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🇨🇦 Canada - marketing
28/06/2026
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🇨🇦 Canada - marketing
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🇨🇦 Canada - marketing
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🇬🇧 Grande Bretagne - marketing
25/05/2026
#98
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#58

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#152
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Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)

Saison 4 · Épisode 19

mercredi 18 septembre 2024 • Durée 26:45

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.

Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.

For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketing

Check out some of our previous episodes:

Lire plusRéduire

Investing in YouTube Creators w/ Sarah McNabb (GigaStar)

Saison 4 · Épisode 18

mercredi 11 septembre 2024 • Durée 21:45

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.

They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.

This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStar

Check out some of our previous episodes:

⁠⁠Pay Transparency for Creators w/ Lindsey Lugrin⁠⁠

Future of Online Communities w/ Sara Wilson

Saison 4 · Épisode 9

mercredi 19 juin 2024 • Durée 21:48

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.

Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:00) - Introduction and background of Sara (05:05) - Evolution of online communities (07:45) - Finding communities with shared values, beliefs, and ideas (10:15) - Conveying the importance of community-driven subcultures (12:38) - The Brand Yearbook and winning Gen Z audiences (16:45) - Google’s opportunity with AI (18:20) - Digital campfire reports

Check out some of our previous episodes:

⁠Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez⁠

Things You Need to Become A Professional Content Creator: The Influence Factor Podcast - Ep 6 (Influencer Marketing)

Saison 1 · Épisode 6

jeudi 10 février 2022 • Durée 37:20

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3JjqBSJ

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(00.55): Talent Manager: Yasmine explains her work

(02.45): who's a "talent?"

(04.35): talents going viral

(05.40): how can an agency help creators?

(08.30): metrics and agencies

2022 Trends: The Influence Factor Podcast - Ep 5

Saison 1 · Épisode 5

lundi 17 janvier 2022 • Durée 33:50

In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3qCfcqN

🎧 Listen on:

Show Notes:

(01:43): Intro to 2022 Trends

(02:22): Social Commerce

(05:02): Livestream shopping, KOLs, payments services

(08:10): Influencer Marketing

(14:04): AR

(16:20): VR

Social Commerce: The Influence Factor Podcast - Ep 4 (Influencer Marketing)

Saison 1 · Épisode 4

jeudi 2 décembre 2021 • Durée 47:46

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(4:00) What Is Social Commerce?

(10:15) The Story of Social Commerce

(13:50) The power of Livestream shopping

(16:00) Frictionless Purchase Flow

(23:00) How influencers can maximize their revenues

The Metaverse: The Influence Factor Podcast - Ep 3 (Influencer Marketing)

Saison 1 · Épisode 3

mercredi 10 novembre 2021 • Durée 44:02

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel

✅ Download the full Creator Economy Report for FREE: https://bit.ly/3C2x1BP

🎧 Listen on:

🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/

Show Notes:

(2:00) What Is The Metaverse?

(5:00) Metaverse Terminology

(8:50) Virtual Economy in The Metaverse

(15:00) META and it Metaverse Projects

(20:00) Metaverse Case Studies and Examples (Roblox + Chipotle)

TikTok Trends: The Influence Factor Podcast - Ep 2 (Influencer Marketing)

Saison 1 · Épisode 2

jeudi 14 octobre 2021 • Durée 43:25

⚡️ Full Episode https://link.chtbl.com/influencermarketing

📊 TikTok has 1B monthly Active Users and it's shaping our culture.

In this episode of The Influence Factory by The Influencer Marketing Factory, we look at the latest TikTok Trends and we share some advice for brands and marketers.

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

✅ Download the full Creator Economy Report for FREE: https://bit.ly/3m67kKn

Show Notes:

(2:20) Why TikTok is different

(3:50) TikTok Best Accounts and Influencer Marketing Case Studies

(8:10) Why You Should Spend Time On TikTok

(12:00) Retailer on TikTok

(15:00) TikToker Becomes Famous Re-making Brand Logos

(22:05) The TikTok Duet Effect

(27:15) The Potential of TikTok Domino Effect

(30:00) TikTok quiz

(37:00) #BookTok and How Things Go Viral On TikTok

🎧 Listen on:

Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837

Creator Economy: The Influence Factor Podcast - Ep 1 (Influencer Marketing)

Saison 1 · Épisode 1

lundi 27 septembre 2021 • Durée 36:39

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

➡️ Download the full Creator Economy Report for FREE: https://bit.ly/3AMBI2K

Our influencer marketing agency The Influencer Marketing Factory collected data, insights and ran 2 surveys to analyze the state of the Creator Economy.

The Creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers that use software and finance tools to assist them with their growth and monetization.

Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities.

We also reviewed and featured different platforms and tools that support creators in better managing their finances, revenue streams, weekly goals and much more.

Platforms for Creators mentioned in our report are:

Linktree
Patreon
Koji
Creative Juice
Stir
MightyNetworks
Pietra
Jellysmack
Cameo

Show Notes:

(2:30) What is The Creator Economy

Liquid Death's Unconventional Marketing w/ Greg Fass

Saison 4 · Épisode 8

mercredi 12 juin 2024 • Durée 19:20

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.

Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.

Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.

Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(01:00) - Introduction to Greg (04:15) - Unconventional marketing approach (06:00) - Turning hate comments into albums (08:34) - Earned media metrics (10:35) - Collaborating with celebrities and brands (13:50) - Working with creators and influencers (16:47) - Challenging traditional marketing approaches

Check out some of our previous episodes:

Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez

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The Influence Factor by The Influencer Marketing Factory – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Apple Podcast65

Other56

Youtube9

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcast65

Other56

Youtube9

Apple Podcasts

Spotify