Belle Mee runs her online fitness coaching business the way most coaches are too frightened to. No softening, no hedging, no coddling, and a flat refusal to let a client lie to her. It has built Body by Belle to a full roster of coaching clients at near enough a 90% close rate. It has also got her blocked by people she used to work alongside, and sent vile messages telling her she hates women.
In this episode she goes through all of it. Why she thinks body positivity has gone too far, and why being overweight herself is the reason she gets to say it. The ten grand she handed a business mentor for methods that nearly broke the business. The coach she hired against the advice of everyone who knew them, and what it did to her and to her team afterwards.
She also does the unglamorous part of running an online coaching business properly: what she pays her coaches and why £40 a client is an insult, the switch from paid in full to recurring revenue, turning the Meta ads off and riding out a shadow ban, and the two options she puts in front of every client before they ever get on a call.
WHAT YOU WILL LEARN
- How to get online coaching clients with organic content for coaches instead of ads
- Why her close rate on sales calls sits at 85 to 90%
- Client retention, roadmapping, and why her fat loss coaching phases cap at 10 to 12 weeks
- What to pay a sub coach, and hiring online coaches you can actually trust
- Moving an online coaching business from paid in full to recurring revenue
- Choosing a fitness coach mentor, and the ten grand lesson behind it
- Her content strategy as a fitness coach: no batching, no scripts, no videographer
- What online fitness coaches are getting wrong in 2026
This one is for online fitness coaches, anyone building a personal trainer business online, and every female fitness coach running a womens fat loss offer who would rather have the numbers and the mistakes than the highlight reel.
CHAPTERS
00:00 "No softening, no hedging, no coddling"
02:13 "We don't allow our clients to lie"
05:11 Why it lands with women, and the backlash that came with it
08:21 The wrong client base, and why it was her own fault10:41 What Body by Belle is actually for12:20 60 clients, a full time job, and handing her notice in13:06 Ten years in HR, and why sacking people made her a better coach16:08 Mentors, the good and the bad17:30 Moving from paid in full to recurring19:30 What you can build once you stop chasing the sale23:17 What bodybuilding prep taught her, and what it cost25:03 15 kilos in three months28:02 The line between getting results and doing damage30:14 Has body positivity gone too far32:35 Blunt reality versus empathy33:05 Roadmapping clients, and why diets get phased35:25 Two options, and why 70% pick the slower one38:21 Spotting the serial dieter on the call40:27 What a real woman actually looks like42:24 "I'll know just by looking"43:26 Weight loss jabs, nail techs, and the clients she wants44:50 How the challenge feeds the 1 to 148:59 Capacity, and what comes next50:48 Hiring coaches, and what they should actually be paid56:16 The hire that nearly ended the business59:03 Why her coaches are part of the brand1:02:56 Content strategy: no batching, no scripts, no videographer1:07:53 Turning the ads off, and getting shadow banned1:09:44 "I know your profits are shit"1:11:43 Self doubt, and the run of PBs stopping1:13:07 Attracting the right people, repelling the wrong ones1:14:13 What coaches are getting wrong in 2026BELLE MEE, BODY BY BELLEInstagram: https://www.instagram.com/bodybybelle_xTHE INDUSTRY PODCASTThe podcast for online fitness coaches, from 1Fit. Every episode is a working online coach taking apart how their coaching business actually runs.Instagram: https://www.instagram.com/theindustrypod_1Fit: https://1fit.comNew episodes every week. Subscribe for more online fitness coaching conversations.Edited by @benbarbermedia#OnlineFitnessCoaching #OnlineCoaching #FitnessCoach #PersonalTrainer #FitnessBusiness #OnlineCoachingBusiness #TheIndustryPodcast #1Fit #FitnessIndustry #CoachingBusiness
