Revolutionising Sustainable Cleaning: NEAT Co-founders Josie Harfield and Ryan McSorley on Cutting Plastic Pollution, Reducing Water Consumption, and Transforming the Category
In this episode of The Impact Game Changers™ podcast, we dive into the world of sustainable cleaning products with the Co-founders of NEAT, Josie Harfield, and Ryan McSorley.
The conversation revolves around NEAT's disruptive IMPACT on the cleaning products category with their award-winning range. Together, they share insights into NEAT's mission to reduce plastic waste and minimise environmental footprint through sustainable options with superior efficacy, fragrance experience, and product design.
Josie and Ryan share their insight on the environmental IMPACT of purchasing products with unnecessary water content and microplastic pollution. They highlight the role of brands and businesses in driving environmental change, embracing transparency, and partnerships in a sustainability-driven market.
The episode also touches upon consumer behaviour shifts during the pandemic, such as an increased focus on cleaning products and the demand for planet-conscious alternatives. Josie and Ryan reflect on the importance of educating consumers, tackling affordability barriers, and addressing the issue of greenwashing in the industry.
Moreover, the co-founders discuss NEAT's expansion plans and the potential impact of a circular model in the mass retail space. They delve into the visual and practical appeal of the reuse and refill concept, expressing cautious optimism and excitement for the future of the brand.
Tune in for a deep dive into sustainable business practices, consumer trends, and the inspiring journey of NEAT.
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Neat: Let’s Mix things up!
Revolutionary cleaning products with concentrated refill system: Fill. Mix. Refill.