Explorez tous les épisodes du podcast The IAB UK Podcast
| Titre | Date | Durée | |
|---|---|---|---|
| Have we got your attention? LIVE from the Last Thursday Club | 04 Sep 2024 | 00:29:26 | |
Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads. To kick off Season 16 of The IAB UK Podcast, we turned our attention to attention with a live recording from August's Last Thursday Club. Pat Hann, Ad Tech Manager at IAB UK, was joined by GumGum’s Peter Wallace, Allwyn UK’s Rachel Moss and Meta’s Rob Smallwood to discuss why attention is so tricky to scale up, the difference between good and bad attention, and how we marry the metric with current sustainability efforts. Read more about the IAB's work on attention at https://www.iabuk.com/attention Hosted on Acast. See acast.com/privacy for more information. | |||
| UK General Election special, with Hanover Communications | 28 Jun 2024 | 00:19:42 | |
This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election campaign so far. In this conversation, they get into what's defined the campaign, the immediate priorities for an incoming Labour government, comparisons with 1997 and what the next government could mean for digital advertising and IAB UK members. Hosted on Acast. See acast.com/privacy for more information. | |||
| Leadership Summit 2024 special | 14 Mar 2024 | 00:24:59 | |
IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry. While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends. Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024 Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged x Oh What Now: Where did it all go wrong for ad-funded quality publishing? | 20 Aug 2021 | 00:26:35 | |
Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options that bombard us every minute of every day. It gave us all a seat at the table. But not anymore. With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', host Judith Horn is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly to ask ‘how on earth did we end up here?’ Stay Engaged 2021 draws to a close with a fiery debate on where it all went wrong for ad-funded, quality publishers. With rumour rife, fake news taking hold and society starting to unravel, Judith Horn and her opinionated guests dissect the downfall of professional journalism. __ Oh What Now was written for IAB UK Stay Engaged by Jon Bradfield and produced by Ali Rezakhani. Judith was played by Joan Walker, Ruth by Annabel Leventon, Vik by Amerjit Deu, Crispin by Daniel Leadbitter and Jodie Steele played Gem. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Leading From the Heart' with British Heart Foundation's Claire Sadler | 19 Aug 2021 | 00:24:59 | |
In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Engagement, Claire Sadler. They cover Claire’s career as a high-profile marketer at brands including BT and Direct Line as well as her role as Executive Committee Member of WACL, the network of the UK's most senior women in advertising, communications and media. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Too Many Ds on the Dance Floor' with Red Apple Creative | 18 Aug 2021 | 00:23:01 | |
In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Accelerating Brand Growth' with Facebook and Essence | 17 Aug 2021 | 00:26:15 | |
Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration. If you want more information on either Brand3 or the Kantar/Oxford study please ask your Facebook partner. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Data-Inspired Creativity' with LADbible Group | 16 Aug 2021 | 00:18:26 | |
In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Together, they tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Travel in the age of staying at home' with TUI's Toby Horry | 13 Aug 2021 | 00:13:20 | |
There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over this period - from the fundamentals that haven't changed at all, to the changing role of customer experience and media planning, as well as what the impact has been on wellbeing and inclusion among the team at TUI. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Whatever is going to happen is only going to happen faster' with Anomaly | 12 Aug 2021 | 00:18:24 | |
A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crises and build back differently. There is lots of change ahead and, for the open minded and curious, plenty of new things to experience and learn. Anomaly's Founder, Johny Vulkan, explores more in this offstage session for Stay Engaged. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'No Silver Bullet' with Kantar | 11 Aug 2021 | 00:30:24 | |
Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas. This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Synthetic voice and the future of audio advertising' with A Million Ads | 10 Aug 2021 | 00:13:48 | |
Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam Crowther and Simon Palframan from A Million Ads take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Commissioning where it matters most' with YouTube Originals | 09 Aug 2021 | 00:18:01 | |
In this daily offstage session, YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. Their discussion covers how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| An interview with Sky News’ Sophy Ridge, live from Leadership Summit 2024 | 12 Mar 2024 | 00:10:26 | |
Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy. Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlights Take a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Live like Common People' with Jed Hallam and Sarah Sutton | 06 Aug 2021 | 00:31:54 | |
The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class? Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. In this session, Jed Hallam and Sarah Sutton – two of the leading members of the group – talk about why Common People is needed and how it can make marketing better. Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'What first-party data means for the return of travel' with Tripadvisor | 05 Aug 2021 | 00:26:32 | |
In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'You've got to try this dish, it sounds amazing' with Acast | 04 Aug 2021 | 00:26:15 | |
In this episode, Acast's Jack Preston and Dr Rupy Aujla of The Doctor's Kitchen Podcast take a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The offstage session demonstrates how brands seemingly reliant on visual marketing can bring their products to life through audio and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Journalistic Integrity on the Open Internet' with Quantcast's Somer Simpson | 03 Aug 2021 | 00:18:30 | |
The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.
Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Stay Engaged 2021: 'Rising StAR' with Havas Media's Marek Wrobel | 02 Aug 2021 | 00:20:33 | |
Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology. In this session, Havas Media’s Marek Wrobel looks at the past, present and future of AR - charting how it has evolved from Pokémon Go to a valuable storytelling platform during the pandemic. Marek also dives into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands. Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information. | |||
| Gaming Week Special: the future of games with Admix | 10 Jun 2021 | 00:33:29 | |
This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and Audio running throughout 2021. For this special episode, James chats to Admix’s Nigel Morris and Alex Faust about why brands and agencies are rethinking their attitudes to games and gamers, before gazing into the near future - from 3D and in-game commerce to virtual festivals and events. If you want to get further into the wide world of Gaming and the incredible opportunity for advertisers, check out our Guide to Gaming and watch all the events forming part of Gaming Week at iabuk.com. Finally, thank you very much to our Gaming Week sponsor Bidstack. Hosted on Acast. See acast.com/privacy for more information. | |||
| Policy Special: what the Queen's Speech means for digital advertising | 20 May 2021 | 00:16:23 | |
Welcome to our second Policy Special episode, in which the IAB's Policy and Regulatory Affairs team extraordinaire, Christie Dennehy-Neil and James Davies, bring you fully up to speed on the recent Queen's Speech. In this episode you'll find out what we know - and crucially don’t know - about the online ads ban for HFSS products as well as what the online safety bill, also announced in the Queen’s Speech, might mean for digital advertising. Check out all things Policy and Regs on our site at www.iabuk.com/policy and keep listening for future Policy Specials. Hosted on Acast. See acast.com/privacy for more information. | |||
| Meet the Founder: Amy Williams, Good-Loop | 13 May 2021 | 00:36:36 | |
In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform which asks users to watch ads in full in exchange for making a free donation to a good cause. Amy shares her views on digital advertising, how she developed her idea and got the company off the ground, and why she went all the way to Chile to help make it happen. Check Good-Loop out at good-loop.com and catch her own podcast by searching for 'The Good, The Bad & The Advertising'. Hosted on Acast. See acast.com/privacy for more information. | |||
| Rediscovering the lost art of listening with John Sutherland | 29 Apr 2021 | 00:48:12 | |
This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annual Leadership Summit - and gave a remarkable take on what he calls the lost art of listening, not only drawing on his career as a senior police officer but also his experience as a hostage and crisis negotiator. In this special episode, James and John discuss his training to become a hostage negotiator, debate the pros and cons of having to communicate with each other for over a year via video conferencing and talk candidly about the pressures of modern policing. Check John out on Twitter @policecommander where you'll also find out more about his two books 'Blue' and 'Crossing the Line'. Hosted on Acast. See acast.com/privacy for more information. | |||
| What's up, what's down: revealing Digital Adspend 2020 | 22 Apr 2021 | 00:30:16 | |
Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlines from this year's report and chats to the IAB’s Elizabeth Lane, Steph Claxon from PwC, Michelle Sarpong from the7stars and Faye McDowall from Global to get their take on the latest numbers. The annual Adspend research is the official measure of the size of the UK digital advertising market. The full report, plus access to our Adspend Analyser tool, is provided for free to IAB UK members, breaks down the data by Category (display, search, classifieds), Format (banners, video, native etc), Environment, and Industry Sector. Check out the report and the Analyser at iabuk.com/adspend Hosted on Acast. See acast.com/privacy for more information. | |||
| International Women’s Day 2024 LIVE from The Last Thursday Club | 06 Mar 2024 | 00:27:04 | |
To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana. Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias. IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| Stories of Ramadan with Miriam Faber and Basma Khalifa | 15 Apr 2021 | 00:32:47 | |
To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be supportive allies to colleagues and friends who are observing Ramadan, as well as looking forward to the opportunities and possibilities for companies when it comes to Eid al-Fitr in May. Find out more about Basma at basmakhalifa.com and check out Facebook's Stories of Ramadan at facebook.com/business/m/sharedbyfacebook/insights/ramadan-for-growth-markets Hosted on Acast. See acast.com/privacy for more information. | |||
| Neurodiversity, autism and inclusion with Roxanne Hobbs | 01 Apr 2021 | 00:24:32 | |
In this special episode to mark World Autism Awareness Week (29 March - 4 April 2021), James speaks to Roxanne Hobbs, Founder of The Hobbs Consultancy. Their conversation explores why there's still low awareness of neurodiversity, what can be learnt from other areas of diversity and inclusion, and what exactly leaders should be considering when it comes to their return to the office. Roxanne also shares what led her into working specifically in diversity and what skills we might be undervaluing when it comes to neurodiverse individuals in our teams. Check out the Hobbs Consultancy's e-learning at https://thehobbsconsultancy.com/e-learning Hosted on Acast. See acast.com/privacy for more information. | |||
| Meet the Founder: Konrad Feldman, Quantcast | 25 Mar 2021 | 00:31:26 | |
In the second episode of our 'Meet the Founder' series where James chats to the visionaries and risk-takers who have built IAB UK member companies from the ground up, we meet Quantcast’s co-founder and CEO, Konrad Feldman. Quantcast is a technology company that specialises in AI-driven real-time advertising and audience insight - and in this conversation James and Konrad cover measurement, the importance of a free & open web, as well as hearing what advice Konrad would give his younger self. Find out more about Quantcast and Virtual Nova here. Hosted on Acast. See acast.com/privacy for more information. | |||
| Ecommerce Week special with Verizon Media's Monica Majumdar | 18 Mar 2021 | 00:26:10 | |
In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the second coming for QR codes. IAB UK kicked off Ecommerce Week, brought to you in partnership with TikTok, by revealing the first insight from our new study, Real Living, which explores the changing consumer habits surrounding ecommerce. You can find it at iabuk.com/RealLiving Hosted on Acast. See acast.com/privacy for more information. | |||
| Policy Special: looking ahead to digital advertising policy and regulation in 2021 | 11 Mar 2021 | 00:19:28 | |
In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online ban on HFSS products, the ICO's ongoing review of real-time bidding, the latest on the new Digital Markets Unit, the status of the Online Safety Bill and - of course - Brexit. For more on what the team get up to, from consultation responses to events, check out our new Policy Hub at iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information. | |||
| Talking 'Flexible First' with WACL's Jackie Stevenson for #IWD2021 | 04 Mar 2021 | 00:27:47 | |
In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering gender equality in our industry. In this episode, Jackie explains why WACL is campaigning for flexible working practices to be adopted as an industry standard, discusses the Government’s decision to reinstate gender pay gap reporting - something WACL campaigned incredibly hard for - and shares some advice for young women in advertising. Find out more about #FlexibleFirst at https://wacl.info/flexible-first-campaign/ #IWD2021 #ChooseToChallenge Hosted on Acast. See acast.com/privacy for more information. | |||
| Getting in the game with Cary Tilds and Jonathan Stringfield | 25 Feb 2021 | 00:32:06 | |
To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the acceleration of already rapidly-growing adoption during lockdown. Check out our full Guide to Gaming here: https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming Hosted on Acast. See acast.com/privacy for more information. | |||
| Prove and Improve: Mindshare's Andy Bellis talks measurement | 11 Feb 2021 | 00:24:26 | |
IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead! Hosted on Acast. See acast.com/privacy for more information. | |||
| Meet the Founder: Steffen Svartberg, Cavai | 04 Feb 2021 | 00:26:31 | |
New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands. Hosted on Acast. See acast.com/privacy for more information. | |||
| Friends of MG Academy with Claire Marker | 28 Jan 2021 | 00:25:26 | |
Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game. The conversation covers everything from the early days of MG Academy through to the impact it’s having today as well as how MG OMD have fared so far during lockdown. You can find more details about Friends of MG Academy here. Hosted on Acast. See acast.com/privacy for more information. | |||
| Making disability inclusive advertising the default, with Ellen Hammett & Sonali Rai | 28 Feb 2024 | 00:23:59 | |
On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/ Hosted on Acast. See acast.com/privacy for more information. | |||
| Joy, creativity and inclusion, with TikTok's Trevor Johnson | 21 Jan 2021 | 00:34:28 | |
In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversity and inclusion, and what makes TikTok a place full of joy and creativity. And for his top tip on who to follow, check out @bomanizer on TikTok. Hosted on Acast. See acast.com/privacy for more information. | |||
| Addressing advertising's impact on the environment with Purpose Disruptors | 19 Nov 2020 | 00:27:29 | |
Amid all the stories of recovery, growth and adapting, there's been one major global story that’s not been getting as much attention as usual this year - ad land's responsibility as an industry when it comes to the climate emergency. In this episode, James speaks to Mindshare's Rob McFaul and The Comms Lab's Jonathan Wise, co-founders of Purpose Disruptors, a group of people setting out to increase awareness of the impact our work is having on the environment. Much of what they have to say will stop listeners in their tracks, so we hope this will be just the first step you take on this subject. Once you've listened, you can find out about The Great Reset at https://greatreset.com and download their vital white paper here: https://greatreset.com/#white-paper Hosted on Acast. See acast.com/privacy for more information. | |||
| Understanding eCommerce growth with Nestlé and Adimo | 17 Nov 2020 | 00:30:11 | |
In this episode of the IAB UK podcast, James is talking all things eCommerce, an area of digital marketing that has seen huge growth throughout 2020 as public reliance on online shopping rockets. To help understand what's driving this, James speaks to Nestlé's Humaira Mahmood, eBusiness & Commercial Insight Lead and Axelle Fillaudeau, Senior eBusiness Development Manager, along with Gavin Stirrat, Chief Operating Officer at Adimo. Hosted on Acast. See acast.com/privacy for more information. | |||
| Steering Group Specials: Display and Data | 28 Oct 2020 | 00:30:53 | |
Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt Bennathan from Oracle, Sara Vincent from Index Exchange and Michael Simpkins at Xandr on what they’ve learned from working in display and what emerging formats - such as audio and DOOH - can take from display. For more information on the IAB Display and Data Steering Group, please visit our site: https://www.iabuk.com/steering-group/display-and-data Hosted on Acast. See acast.com/privacy for more information. | |||
| Steering Group Specials: Video | 27 Oct 2020 | 00:26:48 | |
All digital video should be created for a sound-off environment, all mobile video should be vertical and the six second creative is the holy grail for digital advertisers … right? We’ve all heard these one-liners about digital video advertising, but how true are they for your brand? To find out, we’ve gathered some of the brightest minds in video advertising to offer nuanced insights across creative best practice - debunking some of the most common myths buzzing around the industry while they’re at it. Shout out to the experts from our Video Steering Group: Chris Hanson from Mail Metro Media, Jennifer Bunting from LinkedIn and Vincent Tessier at MoPub for joining the conversation. For more information on the IAB Video Steering Group, please visit the IAB UK site: https://www.iabuk.com/steering-group/video Hosted on Acast. See acast.com/privacy for more information. | |||
| Steering Group Specials: Mobile In-App | 26 Oct 2020 | 00:26:49 | |
What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust. Find out more about our Mobile In-App Steering Group here: https://www.iabuk.com/steering-group/mobile-and-in-app Hosted on Acast. See acast.com/privacy for more information. | |||
| Spine-tingling: understanding ASMR with Kath Moroney from Red Apple Creative | 15 Oct 2020 | 00:29:55 | |
Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for brands and illustrates the difference between immersive audio and ASMR. Hosted on Acast. See acast.com/privacy for more information. | |||
| Behind The Screens: the growth of TV streaming, with Alex Hole from Samsung Ads | 23 Sep 2020 | 00:22:29 | |
After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of a white van man in the early days of lockdown. Check out Samsung Ads' white paper at iabuk.com/research and read their article as part of IAB's Guide to Digital Innovation here: https://www.iabuk.com/digital-innovation-guide Hosted on Acast. See acast.com/privacy for more information. | |||
| What the government's HFSS ad ban could mean for your business, with IAB UK's Christie Dennehy-Neil | 31 Jul 2020 | 00:23:05 | |
Following the Government’s announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's Head of Policy and Regulatory Affairs, Christie Dennehy-Neil, who explains what's actually been said so far, what it means for advertisers and the digital advertising industry, and what an outright ban could mean in practice, whatever area of the industry you work in. For more information, read our FAQs about the issue here (https://www.iabuk.com/news-article/qa-what-does-hfss-online-ad-ban-mean and sign up to our Member Forum here (https://www.iabuk.com/events-training/understanding-governments-hfss-ad-ban-member-forum). Hosted on Acast. See acast.com/privacy for more information. | |||
| How 'Today in Focus' kept its focus during lockdown, with The Guardian's Rachel Humphreys | 29 Jul 2020 | 00:40:07 | |
They say you should never meet your heroes, but in our latest episode, interviewer becomes interviewee as James speaks to Rachel Humphreys, co-host and producer of his favourite podcast, The Guardian's Today in Focus. It was, Rachel tells James, a Guardian staffer who invented the word "podcast" and The Guardian has long been committed to using audio to tell its stories. In this extended episode, Rachel talks to James about how she and the rest of the Today in Focus team put together each episode, gives her view on why news podcasts offer a much-needed break from the breaking news cycle and reveals her top tips for recording at home. You can find Today in Focus wherever you listen to your podcasts, and more about IAB UK Connected at iabuk.com/connected. Hosted on Acast. See acast.com/privacy for more information. | |||
| The AR Advantage, with Make My Day's Will Scougal | 21 Feb 2024 | 00:22:41 | |
Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable. Learn more about Make My Day at: https://www.makemyday.tech/ Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtable Tickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024 IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open Hosted on Acast. See acast.com/privacy for more information. | |||
| Getting travel back on the move, with Tripadvisor's Shibani Walia | 23 Jul 2020 | 00:25:10 | |
With holidays during lockdown out of the question, there are few industries that have been hit by COVID-19 as hard as the travel industry. In this episode, the IAB's James Chandler talks to Tripadvisor's Associate Director of Research and Insights, Shibani Walia. They discuss Tripadvisor's COVID-19 recovery white paper, new travel patterns already emerging and what consumers want from travel brands right now. Read Tripadvisor's resources here: https://www.tripadvisor.com/TripAdvisorInsights/w5933 Hosted on Acast. See acast.com/privacy for more information. | |||
| Battling logic and emotion in lockdown, with coach and hypnotherapist Sarah Christie | 15 Jul 2020 | 00:24:27 | |
After many years working with media companies, Sarah Christie, a coach and hypnotherapist, bought Crockwell Farm in Cornwall where she set up a retreat to help people escape life and manage work-related stress. In this episode of the IAB Connected Podcast, Sarah joins James from here retreat (her description of which will whisk you away to rolling hills and blue seas) to take a different perspective on lockdown: how different types of people have coped, what we can learn from those who have adapted well, and what role the battle between logic and emotion plays in breaking patterns and overcoming nervousness about returning to work. Find out more about Sarah and her retreats here: https://www.linkedin.com/in/sarahchristie13/ Hosted on Acast. See acast.com/privacy for more information. | |||
| The value of our ears, with Spotify's Marco Bertozzi | 10 Jul 2020 | 00:25:43 | |
"Are our eyes really worth ten times more than our ears?" asked Daniel Ek, Spotify's Founder in relation to the comparable ad spend between video and audio. In this episode, Spotify's VP EMEA and Multi-Market Sales, Marco Bertozzi, discusses the trajectory of online audio, Spotify's work in podcasts and - in case you missed it - his lockdown garden marathon. Hosted on Acast. See acast.com/privacy for more information. | |||