The Honest Field Guide® – Détails, épisodes et analyse

I am here for another of my Birk Creative interludes, to talk about my anxiety and hope around the candidacy and election day, November 5, 2024, as well as Vice President Harris' plans for entrepreneurs and small business owners as we try to elect the first woman President of the United States. Thanks for listening in. JinJa Birkenbeuel, Host

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com.

The Honest "Political" Guide - Part III, feat. JinJa Birkenbeuel x Mary Nisi, Two Vibrant Entrepreneurs From Chicago

I'm back with my little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs. Mary and I are keeping this political conversation going.

So little time left to elect the next President of the United States. And it really needs to be Vice President Kamala Harris at this time in human history.

Mary and I break down the debate, and we talk about how Vice President Harris seems to have a propensity for small business owners (finally someone cares about us!!!). We also spend some time talking about Chicago's seeming disaster of a political space. It's just so awful! And I turned Mary on to a brand new search tool. Listen in to find out what it is!!!!

We have all these amazing digital tools now for leaders and entrepreneurs, I'm going to create little mini conversations specifically with Mary Nisi because Mary is someone I trust. She is also someone like me who tells things how she sees it, and she's honest, hence my show The Honest Field Guide. Mary speaks her truth and asks smart and sometimes really dumb questions just like me and I love that about her!

By the way, "Brand Chicago" is under attack. It's not only under attack from outside people that don't know anything about Chicago, but it's we're under attack from people that DO know about Chicago and it's almost like, is there something intentional happening here with the messaging? When did this negative message about Chicago start? Who started it? What's going on? We are going to keep finding the f out.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market.

Visit http://www.birkcreative.com.

Hi welcome back to my show. A quick update: I will be at the 2024 Sundance Film Festival representing Full Spectrum Features as a newly appointed Director to their board, to participate in the premier of their first film "Desire Lines." I am also reporting in on the festival for WVON 1690 AM Chicago to discover the latest independent films created by Black filmmakers, actors, producers and directors. Follow my LinkedIn, TikTok, Instagram and more to keep up to date on my journey to Sundance.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Burn-out is real. A year-end inspirational and hopeful reading "Practical advice on burnout—what works and what sucks—from someone who’s dealt with it" by JinJa Birkenbeuel. Happy new year everyone! *At the end I meant to say "See you in 2024!" Not 2022. 🤣🤣🤣

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Michelle Covey is here on my show today. She is the Vice President of Innovation at GS1US, where she overseas delivery of programs and services designed to support efficient and accurate GS1 standards implementation for companies of all sizes.

When you are a manufacturer or a retailer, you need an authentic way to identify your products if you want to sell them in stores or major online marketplaces. I'm here today to talk to Michelle a little bit about that.

Here are some GS1 Resources for you to learn more about the GS1 Standards:

• GEPIR (look up GTINs) - https://www.gs1us.org/tools/gs1-company-database-gepir
• Homepage: www.gs1us.org
• Small Business Hub: https://www.gs1us.org/small-business
• AI Whitepaper: https://www.gs1us.org/articles/generative-ai-in-the-supply-chain

Where can an entrepreneur find specific and easy step-by-step instructions on how to join GS 1?

https://www.gs1us.org/upcs-barcodes-prefixes/how-to-get-a-upc-barcode 
From GS1 standpoint, what is the primary benefit to opening my own GS1 account (as a small business owner) versus just buying one as needed, from an e-commerce entity (Amazon, Shopify, etc.), as I go?

GS1 identifiers (like GTINs) are globally-accepted identification numbers, and are different from the internal numbering systems that Shopify or Amazon use (Amazon’s is called an ASIN, for example, and can be confused with GTIN). Each are important to indexing a product and making sure it is able to be discovered on each platform. It benefits a small business owner to open a GS1 account because they can ensure they meet a variety of retailer requirements and sell globally.
Why GS1 US?

GS1 identifiers (like GTINs) are globally-accepted identification numbers, and are different from the internal numbering systems that Shopify or Amazon use (Amazon’s is called an ASIN, for example, and can be confused with GTIN). Each are important to indexing a product and making sure it is able to be discovered on each platform. It benefits a small business owner to open a GS1 account because they can ensure they meet a variety of retailer requirements and sell globally.
Why can't I just bypass barcodes and just use these new AI tools that give me an artistic and generative QR code?

Even though GS1 Standards are 100% voluntary to use, GS1 barcodes are recognized by the largest retailers in the world – so if you want to sell and be recognized in commerce in a legit fashion, you should use barcodes from GS1 US. Plus, those AI ones won’t be recognized when they’re scanned at POS/won’t be recognized in the global supply chain.
Where can I reach the GS1 small business liaison to help me started?

Start at our website gs1us.org, call us at 937.435.3870 or email us at info@gs1us.org.
What are some fresh and innovative ways to use GS1 as a small business?

If you want to sell and be looked at as a secure and safe operation, you should to leverage GS1 Standards. The standards are the backbone of commerce and responsible for tracking and tracing goods throughout the supply chain.

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

The city of Chicago right now is feeling really, really awkward to me. 

I don't know what's happening here or, what we need to do. But I want to talk about this awkwardness, so I decided to incorporate these little local politics conversations on my show with my fellow outspoken entrepreneur Mary Nisi, owner of Toast and Jams DJs.

Chicago: What the fuck is happening here? UGH. Everything right now seems so out of range from "normal" if that is even such a thing in Chicago, and seemingly so out of control.

So, because we have all these amazing digital tools now for leaders and entrepreneurs, I'm going to create little mini conversations specifically with Mary Nisi because Mary is someone I trust. She is also someone like me who tells things how she sees it, and she's honest, hence my show The Honest Field Guide. Mary speaks her truth and asks smart and sometimes really dumb questions just like me and I love that about her!

Mary and I are going to keep this conversation going. Plus, we're heading into a political season, local and nationally. We're not going to focus on geopolitics, we aren't qualified for that. We're going to really keep this conversation local, because politics IS local!

Brand Chicago is under attack. It's not only under attack from outside people that don't know anything about Chicago, but it's we're under attack from people that DO know about Chicago and it's almost like, is there something intentional happening here with the messaging? When did this negative message about Chicago start? Who started it? What's going on? I'm going to find the f out. Right now.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

How to be who you are. An inspirational and hopeful reading from "1000+ Little Things Happy Successful People Do Differently" by Marc & Angel Chernoff

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

Doreen Lorenzo is a successful leader of global creative firms; as the former president of frog design and Quirky she has advised companies on design and innovation issues for decades. In 2016 she started the Center for Integrated Design at the University of Texas at Austin. The success of that program led her in 2017 to be appointed Assistant Dean of the new School of Design and Creative Technologies . It has since become the fastest growing school in the College of Fine Arts. She is a co-founder of mobile video insights firm Vidlet, as well as a board member and advisor to several other companies. Seven years ago she became a columnist for Fast Company Co.Design writing a monthly column called Designing Women. Doreen was honored that Texas Monthly profiled her as one of 15 Innovators Reshaping Texas.

Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.

I interviewed Matt Burzec at the start of the pandemic. He was a senior in high school, and had so many plans that withered away. The one plan that didn't was his nascent dream of entrepreneurship. Little did he know, that my initial interview of him in mid 2020, would spark his long view entrepreneurship journey, one that would send him to University of Wisconsin for his undergraduate degree, while balancing out the launch of even move ventures, combined with hiring staff and formalizing his corporation. Gen Z needs to listen up and take some lessons, but then all entrepreneurs should learn from Matt!

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Music found on this episode is available on Apple here https://music.apple.com/us/artist/utah-carol/137984081 and provided courtesy Utah Carol (ASCAP). All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees. Mastering by Kris Zarnoch.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.v

A bonus track to share before I release my next episode. Also, my first video/audio track. Here I am discussing the release of my first story, that is published by Fast Company Magazine. It's a story about my professional brand crisis brought on by my decision to allow my hair to go natural.

All content ©Birkdesign Inc. This podcast represents the personal views of JinJa Birkenbeuel, CEO of Birk Creative and its employees.

Please subscribe and the donate to our show. We would love your dollars to keep going! We can take a donation to support our podcast here and we will shout you our when you do it on an upcoming podcast: https://anchor.fm/the-honest-field-guide/support. Text The Honest Field Guide at ‪(312) 445-0903‬.

Send us a voice message and we will record it on an upcoming episode: https://anchor.fm/the-honest-field-guide/message. The podcast is recorded and produced by benefit corporation Birk Creative: A benefit corporation designing strategies and visual identities to help brands adapt with intelligence to the market. Visit http://www.birkcreative.com.

Subscribe to our occasional newsletter https://view.flodesk.com/pages/60662f4dc9533f4419aaa4ba.