Welcome to The HEX-Files Energy Marketing Podcast. If you want to believe, you’ve come to the right place.
Each week, Host Arnaud Dasprez and fellow energy marketing leaders investigate mind-bending stories of the unexplained to reveal truths that optimize marcom outcomes. It’s compact, essential news you can use, brought to you by the people who know your business best.
Ready to uncover more energy marketing truths? Take our free assessment at hexagroup.com/podcast to see how your brand ranks across six areas of energy marketing performance and get tailored best practices.
And until next week… Fear no more. The truth is out there.
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Données mises à jour le 08/09/2026
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How does NOV connect marketing with the market, customers, technology, and business growth? We explored why creativity, strong relationships, employee engagement, and constant testing is needed for long term business growth.
In Episode 36 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with David Reid, CTO and CMO of NOV and Chief Executive Officer of redM, an organization focused on raising awareness and mobilizing leaders to fight human trafficking.
David explains why marketing in industrial companies must be closely connected to the market, technology, customers, and business growth. He shares how his background in architecture, product development, and operations shaped his approach to marketing, leadership, and creative work. David also discusses storytelling, creative teams, employee-led social media, brand management, trade shows, technical content, and why companies should keep testing new ways to connect with customers. He also explains how human relationships, curiosity, and creative thinking can help teams work better and drive business results.
With a background in architecture, technology, products, and operations, David Reid explains how leaders can connect marketing to the market, customers, and business growth. He shares how understanding customers, working closely with technical teams, and being present in the field can help companies find opportunities and improve their products. David also highlights the value of storytelling, creative teams, employee-led social media, technical content, testing new ideas, and building strong relationships while creating environments where people can grow and do their best work.
In this episode, expect to learn:
-How connecting marketing to the market, technology, customers, and business growth can improve results
-Why understanding customers and being present in the field helps companies identify opportunities and improve products
-How storytelling and creative work can help technical teams communicate ideas and gain support
-The value of employee-led social media, technical content, and strong relationships in B2B marketing
-How testing new ideas, questioning existing practices, and adapting to change can help companies connect with customers and drive growth
Explore NOV’s energy technology solutions and learn more about the company’s work across the global energy industry.
How Artemis Energy Partners invests in technologies that connect conventional energy with lower-emissions systems while Houston prepares for the next era of energy?
In Episode 34 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Bobby Tudor, Chief Executive Officer at Artemis Energy Partners, about how the energy industry continues to evolve through technology, changing markets, and the need for lower emissions while maintaining reliable and affordable energy. Bobby also played a key role in building TPH&Co.. He discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage energy technologies, while explaining why innovation, entrepreneurship, and practical solutions will shape the future of energy. Bobby also talks about Houston's leadership in energy, investing in climate technology, and the importance of balancing economic growth with long term sustainability.
With nearly four decades of experience in energy investing and advisory, Bobby Tudor shares how the energy industry is changing through technology, innovation, and practical thinking. He explains why the future depends on balancing reliable and affordable energy with lower emissions, and discusses the role of carbon capture, hydrogen, nuclear, AI, and early stage technologies. Bobby also highlights the importance of energy finance, entrepreneurship, Houston's growing role in energy innovation, and using technology and market driven solutions to support long term progress across the industry.
In this episode, expect to learn:📢 Learn more about Artemis Energy Partners and how they invest in early stage technologies that help deliver lower emissions across the energy and industrial sectors.Visit: Timestamps:Follow our Guest Bobby Tudor on:Follow Host Arnaud Dasprez on:Follow the Podcast:
How Billions of Waste Tires and the Company Building a Profitable Recycling Solution with Chris Hare
mercredi 19 août 2026 • Durée 42:27
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How is PRTI Inc building a scalable business around waste tire deconstruction, recovered materials, and targeted stakeholder communication?
In Episode 34 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Chris Hare, Chief Executive Officer at PRTI Inc, The nTete Group & Independent Agent at Nonvoice Agency, about how he is addressing the underserved problem of waste tires through a protected, patented process designed to deconstruct tires and recover valuable materials. Chris explains why the company focuses on economic efficiency as much as recycling value, how it works with existing tire logistics networks, and why structured financing, permitting, stakeholder education, and investor communication are central to scaling a technical B2B business.
Chris Hare shares perspective from a career spanning large companies, young companies, consulting, innovation strategy, intellectual property, and scaling small teams. The conversation covers practical lessons for industrial growth, including how to communicate with investors, qualify partners, build credibility when proprietary information cannot be fully public, and prepare a company’s functions to grow alongside new facilities.
In this episode, expect to learn:
📢 Learn about PRTI Inc’s waste tire deconstruction and recovered materials process Visit: Timestamps:Follow our Guest Chris Hare on:Follow Host Arnaud Dasprez on:Follow the Podcast:
The Future of Home Heating for Buyers to Live in Electric Homes Using Geothermal Systems - Dan Yates
mercredi 12 août 2026 • Durée 38:39
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How Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid, and why builder education, regional growth, AI, and strong sales and marketing alignment are important for expanding geothermal adoption?
In Episode 33 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Dan Yates, the CEO and Chairman of Dandelion Energy, a company focused on geothermal heating and cooling for new homes. He is the Board Member of Natural Resources Defense Council (NRDC), and is an Investor & Advisor for Various Startups. Dan explains why geothermal is becoming more practical through lower costs, better technology, and government incentives. He shares how the company works with home builders to deliver reliable and energy efficient systems while helping reduce pressure on the electric grid. Dan also discusses the importance of educating builders, growing through regional partnerships, aligning sales and marketing, and using AI and software to improve business operations and support future growth.
With a background in software and the energy industry, Dan Yates explains how Dandelion Energy helps home builders install geothermal heating and cooling systems that lower energy use and reduce pressure on the electric grid. Dan shares how the company focuses on new home construction, works closely with builders and HVAC partners, and expands through regional growth. He also highlights the importance of educating builders, aligning sales and marketing, using AI to improve internal processes, and building long term relationships that support future growth.
In this episode, expect to learn:📢 Learn more about Dandelion Energy's geothermal heating and cooling solutions for new homes, including resources for builders and homeowners.Visit: 📩 Interested in partnering with Dandelion Energy or learning more about geothermal solutions? Reach out directly to Dan Yates.Email: Timestamps:Follow our Guest Dan Yates on:Follow Host Arnaud Dasprez on:Follow the Podcast:
How CEOs Can Improve Strategy Execution Through Organizational Alignment with Kyle J. H.
mercredi 5 août 2026 • Durée 50:21
Stop guessing and start growing your energy and industrial firm.
Take the FREE GO Assessment: Growth Optimization Survey now!
How KMC Controls improves strategy execution through behavioral alignment, and why strong sales and marketing collaboration, thought leadership, customer focus, and the smart use of AI and technology are important for long term business growth?
In Episode 32 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Kyle J. H., Chief Marketing and Strategy Officer at KMC Controls, President & Founder, Strategic Orientation Index™ (SOI) at Orientation Index LLC. He is also the Author of the book Strategic Clarity. Kyle explains why many organizations struggle to execute strategy, even when the plan is clear, and why behavioral alignment is essential for success. He shares how leaders can improve execution by aligning teams around shared decision making, measuring strategic behavior, and strengthening collaboration between sales and marketing. Kyle also discusses B2B marketing, thought leadership, trade shows, AI, and the importance of building trusted customer relationships while adapting to changing technology.
With a background in strategy, marketing, and organizational leadership, Kyle J. H. explains how leaders can improve strategy execution by creating behavioral alignment across their organizations. He shares how his Strategic Orientation Index helps companies measure how teams think, listen, and act so they can identify gaps that slow execution. Kyle also highlights the importance of strong alignment between sales and marketing, building trusted customer relationships, investing in thought leadership, and using AI and technology to support business goals while keeping teams focused on the overall strategy.
In this episode, expect to learn:📢 Explore Kyle J. H.’s weekly newsletter, The Behavior Gap, and connect with him to learn more about strategy execution and organizational alignment. Visit:Timestamps:Follow our Guest Kyle J. H. on:Follow Host Arnaud Dasprez on:Follow the Podcast:
B2B Marketing Mistakes for Leaders to Kill Revenue by Ignoring Pipeline Strategy with Marc Fuentes
mercredi 29 juillet 2026 • Durée 46:14
Stop guessing and start growing your energy and industrial firm.
Take the FREE GO Assessment: Growth Optimization Survey now!
How Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI, and why strong alignment between marketing, sales, and service teams, customer trust, industry expertise, and the effective use of CRM and AI tools are important for long-term growth?
In Episode 30 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Marc Fuentes, Vice President of Commercial Growth & Operations at Eclipse Automation, a company focused on industrial automation, software, data, and AI solutions. Marc is also the Marketing and Commercial Operations Director, North America at Accenture. He shares how industrial companies grow by helping customers improve productivity, uptime, and business performance rather than simply selling equipment. He discusses the importance of aligning marketing, sales, and service teams around pipeline and revenue goals, using account-based marketing to build trust with key buyers, and connecting marketing efforts to business outcomes such as EBITDA and growth. Marc also talks about the role of CRM systems, the growing impact of AI and search engine optimization, and the opportunity to help manufacturers modernize operations through automation, data, robotics, and smarter decision-making.
With a background in consulting and industrial automation, Marc Fuentes explains how Eclipse Automation helps manufacturers improve productivity, uptime, and business performance through automation, software, data, and AI solutions. Marc shares how the company is evolving from a traditional machine builder into a technology and transformation partner by focusing on customer outcomes and scalable solutions. He also highlights the importance of aligning marketing, sales, and service teams around revenue goals, using account-based strategies to build trust with buyers, and leveraging CRM, AI, and industry research to improve decision-making and support long-term growth.
The Energy Crisis for Leaders to Escape Failing Grids using Decentralized Power - Desmond Wheatley
mercredi 22 juillet 2026 • Durée 52:45
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Take the FREE GO Assessment: Growth Optimization Survey now!
How Beam Global supports electric mobility, energy security, and smart infrastructure through EV charging systems, battery storage, and intelligent city solutions, and why innovation, strong product design, decentralized energy, and global expansion are important for growth in the sustainable technology market?
In Episode 31 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Desmond Wheatley, President & CEO of Beam Global, a sustainable technology company focused on electric mobility, energy security, battery storage, and smart infrastructure. Desmond explains how the company develops and manufactures solutions that support EV charging, resilient power systems, and intelligent city infrastructure across the United States, Europe, the Middle East, and Africa. He discusses the benefits of decentralized energy, the growing demand for electrification, and the importance of designing products that are both effective and visually appealing. Desmond also shares insights on serving government and commercial customers, expanding into new markets, supporting humanitarian projects through Beam for Good, and the opportunities created by autonomous charging, drones, and advanced battery technologies.
With a background in technology innovation and sustainable infrastructure, Desmond Wheatley explains how Beam Global helps government and commercial customers support electric mobility, energy security, battery storage, and smart infrastructure solutions. Desmond shares how the company develops and manufactures products that enable EV charging, resilient power systems, and intelligent city services without relying on traditional grid infrastructure. He also highlights the importance of product design, educating the market on decentralized energy, expanding into international markets, and creating new opportunities through autonomous charging, advanced batteries, drones, and humanitarian initiatives.
In this episode, expect to learn:📢 Learn more about Beam Global’s electric mobility, energy security, battery storage, and smart infrastructure solutions designed to support a more sustainable and resilient future.Visit: Timestamps:Follow our Guest Desmond Wheatley on:Follow Host Arnaud Dasprez on:Follow the Podcast:
How Renewable Energy Companies Cannot Differentiate and Keep Losing Customers with Melanie C. Kelly
mercredi 15 juillet 2026 • Durée 39:57
Stop guessing and start growing your energy and industrial firm.
Take the FREE GO Assessment: Growth Optimization Survey now!
How Pivot Energy uses a purpose-driven brand, audience-focused messaging, and strong sales and marketing alignment to grow market share in renewable energy, and why data, technology, AI, and community education play an important role in building trust, improving results, and supporting long-term project development?
In Episode 30 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Melanie C. Kelly, Vice President of Marketing and Client Partnerships at Pivot Energy, a distributed solar and renewable energy company. Melanie shares how Pivot built a strong, purpose-driven brand to stand out in a competitive market and grow its market share. She explains the importance of understanding different audiences, aligning sales and marketing, and creating messages that address specific customer needs. Melanie also discusses measuring marketing performance through data and technology, adapting to changes in AI and search, and educating communities about the benefits of renewable energy to support project development and long-term growth.
With more than a decade of experience in renewable energy and over 20 years in revenue-focused roles, Melanie C. Kelly explains how Pivot Energy built a purpose-driven brand to stand out in the distributed solar market. She shares how the company focuses on understanding different audiences, creating clear value propositions, and building strong relationships with customers, landowners, and communities. Melanie also highlights the importance of sales and marketing alignment, using data and technology to measure results, and adapting to changes in AI, search, and community engagement to support long-term business growth.
In this episode, expect to learn:Visit: Timestamps:Follow our Guest Melanie C. Kelly on:Follow Host Arnaud Dasprez on:Follow the Podcast:
B2B Growth Strategy That Actually Wins Customers Using Data and CRM Systems with Rachel Miller-Short
vendredi 10 juillet 2026 • Durée 40:22
Stop guessing and start growing your energy and industrial firm.
Take the FREE GO Assessment: Growth Optimization Survey now!
How does Applied Control use customer relationships, CRM insights, and data-driven strategies to grow sales, improve marketing performance, and build stronger customer engagement in the energy and industrial sectors?
In Episode 29 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Rachel Miller-Short, VP Sales and Marketing at Applied Control. Rachel shares how staying close to customers, tracking sales activity through CRM systems, and using data to guide decisions help drive growth in the energy and industrial sectors. She discusses the importance of balancing hunter and farmer sales roles, aligning marketing with sales, and building strong customer relationships through face-to-face engagement. Rachel also talks about measuring marketing ROI, improving sales training, using technology to support lead generation, and adapting to changing customer expectations through digital tools and analytics.
With a background in sales and marketing leadership in the energy and industrial sectors, Rachel explains how Applied Control focuses on building strong customer relationships through face-to-face engagement, data-driven decision making, and close alignment between sales and marketing. She shares how the company balances account growth and new customer acquisition through dedicated hunter and farmer sales roles. She also highlights the importance of CRM systems, sales training, marketing measurement, and using analytics to improve customer engagement, generate qualified opportunities, and support long-term business growth.
How Companies Are Replacing the Utilities and Slashing Their Energy Costs with Brad Stutzman
mercredi 1 juillet 2026 • Durée 28:48
Stop guessing and start growing your energy and industrial firm.
Take the FREE GO Assessment: Growth Optimization Survey now!
How O3 Energy helps commercial and industrial customers lower energy costs with solar, battery storage, and microgrids, and why strong relationships, smart technology, and focused sales strategies are important for growth in the renewable energy market?
In Episode 28 of TheHEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Brad Stutzman, Founder and Chief Executive Officer of O3 Energy, a renewable energy services company focused on commercial and industrial solar, battery storage, microgrids, and energy solutions. Brad shares how the company shifted from real estate financing into renewable energy after the 2009 recession and grew by helping businesses reduce utility costs. He discusses the importance of targeting high energy users, building strong customer relationships, and providing complete solutions including financing, development, and operations support. Brad also talks about the challenges of growing a sales pipeline, the role of technology and AI in improving processes, and the opportunity created by advances in solar and battery systems.
With a background in renewable energy development, Brad Stutzman explains how O3 Energy helps commercial and industrial customers lower utility costs through solar, battery storage, microgrids, and energy solutions. Brad shares how the company moved from real estate financing into renewable energy and grew by focusing on high energy users and long term customer relationships. He also highlights the importance of strong sales and marketing alignment, using technology to improve processes, and providing flexible options through financing, project development, and ongoing support.
In this episode, expect to learn:📢 Visit: 📞 Contact Brad Stutzman to discuss energy solutions for your business.Timestamps:Follow our Guest Brad Stutzman on:Follow Host Arnaud Dasprez on:Follow the Podcast:
-Why the energy industry continues to move through cycles and how that affects long term business decisions
-How balancing reliable, affordable energy with lower emissions is one of the industry's biggest challenges
-Why technology, entrepreneurship, and market forces play a key role in advancing carbon capture, hydrogen, nuclear, and AI
-How Houston is building its future by supporting energy innovation, climate technology, and new business growth
-Why energy finance, practical leadership, and long term thinking remain essential for solving future energy challenges
-How Beam Global supports electric mobility through rapidly deployed EV charging infrastructure and battery technologies
-Why decentralized energy, energy security, and resilient power systems are becoming increasingly important for governments and businesses
-How the company develops solutions for electric vehicles, drones, smart infrastructure, and battery storage across global markets
-The challenges of educating customers, expanding internationally, and accelerating the transition away from traditional energy systems
-How product design, innovation, autonomous charging, and humanitarian initiatives are helping create new opportunities in the energy and mobility sectors
-How O3 Energy helps commercial and industrial customers reduce electricity costs through solar, battery storage, and microgrids
-Why high energy users such as hotels, multifamily properties, and businesses are key markets for renewable energy solutions
-How the company moved from real estate financing into solar development and energy services
-The challenges of building sales pipelines, managing growth, and balancing operations with new project demand
-How technology, AI tools, and strong customer relationships help improve sales, marketing, and project delivery in the energy industry
Learn more about O3 Energy’s commercial and industrial solar, battery storage, and renewable energy solutions designed to help businesses reduce utility costs.
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