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In this episode of the Hello Hair Pro Podcast, Todd and Jen unpack the Evolution Trap — the danger salon and barbershop owners face when they stop evolving their business.
Complacency might feel comfortable, but in reality, it leads to shrinking profits, bored staff, and clients who notice when nothing changes.
Drawing from their own salon experience and mentoring work, Todd and Jen share practical strategies for staying adaptable, auditing systems, and keeping your business fresh — without overwhelming yourself or your team.
Key Takeaways:
If you’re not evolving, you’re regressing — because inflation, client expectations, and staff goals are always moving forward.
Stability often equals stagnation. Your business can look “fine” while actually losing money and momentum.
Staff want growth and opportunity. Without it, your best people will outgrow your business.
Clients value consistency but also crave freshness. A business that never changes feels stale.
Small, consistent nudges toward improvement compound into massive long-term growth.
Timestamps:
[00:00] – Intro & Labor Day recording Todd and Jen kick things off on Labor Day
[02:00] – Staff complaints vs. staff goals Jen explains why owners should ask their staff about their goals instead of assuming laziness or a lack of work ethic.
[05:00] – Defining the Evolution Trap Todd explains why saying “my business is fine” is a red flag — stability without evolution equals stagnation
[07:00] – Systems that need revisiting Examples: cleaning lists, product lines, and small changes that create energy and accountability in the salon
[10:00] – Why owners resist change Comfort and fear make it easy to default to “just doing more hair” instead of leading
[14:00] – Mistaking stability for growth Why repeating the same playbook for 5–10 years leads to declining profit margins, bored clients, and high staff turnover
[17:00] – The hidden costs of stagnation How failing to evolve affects money, staff retention, and client experience.
[20:00] – Creating opportunity for staff Why your best stylists will leave if they can’t see a path forward — and how to give them leadership or education roles
[25:00] – Signs you’re stuck Haven’t raised prices in years, verbal systems only, repeated staff questions, or plateaued growth = trapped
[27:00] – How to break free Audit your systems annually, update standards, seek mentorship outside the industry, and use “nudges” (small changes that compound)
[32:00] – Lessons from other industries Todd and Jen share ideas borrowed from restaurants and hospitality that salons can adapt.
[34:00] – Closing & challenge Final reflections and this week’s listener challenge: What’s one area of your business that hasn’t changed in 3+ years?
Are discounts really the best way to grow your salon? Spoiler: they’re not.
In this episode, Todd and Jen break down why discounting hurts your business long-term and share proven, real-world strategies to fill your books without ever lowering your prices.
From rebooking systems and referrals to solving client problems and improving your marketing, this conversation gives you practical steps to attract and retain loyal clients—while keeping your profits intact.
If you’ve ever felt pressured to run “new client specials” or endless deals, this episode will show you a better way forward.
[00:00:30] Why Discounts Don’t Work
Discounts train clients to chase deals instead of building loyalty.
The wrong kind of client shows up when your main value is price.
Discounts erode profit margins.
[00:08:30] Losing Clients After Price Increases
Why losing some clients can help growth.
The story of a longtime client who left after a price increase—only to return later because the service was worth it.
Why “books closed” strategies backfire long-term.
[00:12:00] The Psychology of Discounts
Why discount-driven clients rarely stay.
Early bird rates, grandfathered pricing, and the fairness problem.
Clients aren’t looking for the cheapest salon—they’re looking for solutions.
[00:16:00] Positioning Your Salon Correctly
Luxury vs. high-volume vs. best-solution salons (from The Pumpkin Plan).
Why most salons misuse the word “luxury.”
Building systems that create client experiences, not discounts.
[00:18:00] Marketing That Actually Works
Why SEO and Google Ads changed everything for Hello Hair.
The long game of marketing.
Social media as support, not the main strategy.
[00:23:00] Creating Emotion Through Content
Client faces matter more than hair photos.
How captions that solve problems drive bookings.
Building emotion into your content to spark connection.
[00:26:00] Client Retention and Rebooking Systems
Rebooking in the chair vs. at checkout—why timing matters.
Using iPads and conversations to make rebooking personal.
Why retention through relationships is more powerful than any discount.
[00:31:00] Referrals Without Discounts
How to identify your “seed clients” (best-paying + favorite people).
The psychology of referrals: people want to be connectors.
Incentivizing referrals with value, not dollars.
[00:36:00] Rethinking Memberships
Why discount-driven memberships fail.
How to package services and products at a premium instead of a discount.
The importance of solving problems, not cutting prices.
[00:40:00] Community + Connection > Coupons
How to network in your community.
Why free (used strategically) builds loyalty more than discounts.
The “3 visits rule” for long-term retention.
[00:43:30] Final Takeaways
Stop training clients to wait for deals.
Solve problems, build systems, and focus on the client experience.
In this episode, Todd and Jen break down one of the most misunderstood topics in the salon business — price increases.
Forget the blanket $5 rule or the “just raise 3%” advice you’ve seen floating around. Those outdated approaches are costing salons profit, stressing out owners, and undervaluing high-ticket services.
What's covered:
Why flat-rate or micro-percentage increases don’t make sense for every service.
The “technician-to-owner” gap and how it sabotages pricing decisions.
Why public price increase announcements can hurt more than help.
How to confidently raise prices without losing your best clients.
The exact steps Hello Hair used to give nine employees a 15–25% raise, with zero client loss.
Todd and Jen also share real-world scripts, leadership strategies, and client psychology tips to help you increase your pricing strategically, protect your profit margins, and keep the right clients coming back.
If you’ve been hesitant about raising prices or worried about client pushback, this episode will give you the mindset, math, and method to do it the right way.
Key Topics Covered:
00:00 – Intro: Why $5 or 3% increases don’t work 03:50 – The technician-to-owner gap and leadership blind spots 07:40 – Myth #1: The $5 Rule explained (and debunked) 09:55 – Myth #2: The 3% Rule and why it’s too low 12:30 – The hidden cost of announcing price increases publicly 20:00 – What pricing should be based on 26:40 – Education vs. value: what clients care about 27:50 – Hello Hair Pro’s 15–25% raise case study 36:00 – Coaching your team through price changes 39:00 – How to raise prices: step-by-step 46:00 – Standing firm and projecting confidence 47:40 – Client psychology and retention after an increase 49:00 – Closing thoughts and call to action
Owning a salon isn’t just about doing great hair—it’s about leading a team, solving problems, and staying steady when chaos strikes.
In this episode, Todd and Jen pull back the curtain on a whirlwind week of running Hello Hair Co.
From dealing with a busted dryer, a tough staffing decision, and a convincing scam attempt, to unpacking why so many salon owners fall into the “keep all the money” trap, this conversation is packed with hard-earned lessons.
They dive deep into:
Finding the right mentor (and spotting the wrong ones before they derail your business)
Why non-negotiables are essential for building a strong culture and consistent standards
How to prepare for seasonal slowdowns instead of just “accepting them”
The leadership mindset shift every salon owner needs if they want to grow and last
Whether you’re a new salon owner, an experienced stylist thinking of branching out, or just curious about the behind-the-scenes of running a business, this episode will give you strategies to lead with clarity, handle curveballs with confidence, and avoid costly mistakes.
Timestamps: 00:00 – Opening banter & download spike update 02:00 – Jen’s week of business curveballs (dryer problems, staffing decisions, and resilience) 04:45 – The salon owner “keep all the money” myth and why it fails 10:00 – Seasonal slowdowns: the bad advice floating around & how to actually prepare 17:00 – The Eversource scam attempt: how it unfolded and what to watch for 24:00 – Finding the right mentor (and avoiding the wrong ones) 31:00 – Why customized mentorship beats cookie-cutter templates 35:00 – Non-negotiables: how they shape culture, performance, and growth 40:00 – High expectations, vision alignment, and leading from the front 41:00 – Todd’s restaurant story: enforcing standards when it’s uncomfortable 42:30 – Final thoughts and call to action
Key Topics Covered: Salon leadership, seasonal business strategies, avoiding scams, finding the right mentor, mentorship pitfalls, setting non-negotiables, leadership decision-making, staff management, salon business growth, vision and values, problem-solving mindset
What makes someone want to stay at your salon? This episode answers that question—straight from the people who matter most.
Todd and Jen read real, unfiltered responses from their team about why they choose to stay at Hello Hair Co.
These messages are full of honesty, emotion, and insights that speak to what stylists value in a work environment.
From mentorship and leadership to laughter and lizards (yes, really), this is an episode that gets to the heart of retention.
They also react to real posts from salon owner forums—some hilarious, some concerning—and offer sharp, honest takes on pricing, commission structures, culture breakdowns, and the dangers of social media advice.
If you’re trying to build a salon that people never want to leave, this episode is your blueprint.
Key Topics Covered:
[00:00] Real Talk: Reactions, Feedback, and Social Media Rants [00:03] Jen’s Opening Take: From “Talks Too Much” to Career Asset [00:05] Todd’s Opening Take: Specialists Work for Generalists [00:08] Why We Asked Our Staff “Why Do You Stay Here?” [00:09–00:24] Reading the Team’s Responses (and Getting a Little Emotional) [00:25] A Client Turned Blowdry Addict Turned Teammate [00:27] Why People Come In Even on Their Days Off [00:31] The Power of Individualized Goals and Coaching [00:33] What Real Culture Looks Like (Hint: It’s Not Buzzwords) [00:35] Reactions to Wild Salon Owner Forum Posts: • Vaping in "luxury" salons? • Grandfathered pricing drama • 70% commissions?! • Suite renters getting “called out” • When staff stop showing up [00:42] Final Take: Culture, Leadership, and Creating a Place People Want to Be
Key Takeaways:
People don’t leave bad jobs—they leave bad leadership.
Staff want structure and freedom. The best cultures create space for both.
Push your people—but lead with care. Mistakes are opportunities.
Your clients and staff notice more than you think. Especially when things are inconsistent.
Leadership starts with self-awareness. If you’re losing people, the mirror is step one.
Stop asking Facebook for answers to legal and business questions. Get real help.
Mentioned in the Episode:
Messages from Hello Hair Co. staff
How we handled individual raises and goal setting
Apprenticeship reflections
Our “kickoff” 2025 meetings
Salon owners giving away services (and not realizing it)
Commission myths and real profit margins
The Bear on Hulu (again!) – “Remember why you started”
Connect With Us:
🎧 Subscribe to the Hello Hair Pro Podcast 📸 Follow us on Instagram: @hellohairpro 💌 Join the newsletter: 321 Pro Push 🌐 Visit: HelloHairPro.com
Hiring a stylist is hard. Retaining one is harder. Training them from scratch? That’s where most salon owners throw in the towel.
Todd and Jen believe that’s exactly where the opportunity lies.
In this episode, they break down their education funnel—the system they’ve built to train new hires (especially those straight out of cosmetology school) into fully booked, confident, high-performing stylists.
From blow-dry assessments to client-ready test-outs, you’ll hear exactly how they do it, how long it takes, and how it leads to stronger retention, higher performance, and long-term growth.
Whether you’re thinking about training your first stylist or looking to improve the education model inside your salon, this episode will help you build a path that scales with your business and supports your team.
Key Topics Covered:
[00:00] Stop Waiting for the “Unicorn” Hire [00:02] Jen’s Story: Learning the Hard Way at Her First Salon [00:04] Daydreaming Won’t Save Your Business—Systems Will [00:05] Todd’s Opening Rant: $80 Haircuts, Facebook Negativity, and a Dying Industry Mindset [00:12] Stop Asking Facebook What a Lawyer or Accountant Should Answer [00:14] Building an Education Funnel [00:16] Going Wider Reduces Risk and Builds Retention [00:17] Why We Focus on Hiring Stylists Out of School [00:19] How a True Apprenticeship Works (And What States Offer It) [00:20] Are You a “Push Forward” or “Hold Back” Type Leader? [00:22] Our Step-by-Step Training System (From Model to Client-Ready) [00:27] The Blow-Dry Test: A Crucial First Win [00:30] Why Clients Are Paying During Training—and Why That’s a Win [00:32] Adding Services One by One = Confidence + Clarity [00:34] Transparency Builds Trust: Don’t Hide the Training [00:36] Matching Clients and Stylists Without Compromising Standards [00:39] Transitioning From Friends/Family to Real Clients [00:41] Ongoing Training, Redos, and Leadership Conversations [00:44] Education Never Ends—Even for Experienced Stylists [00:46] Paying Stylists and Educators During Training [00:47] What If You Don’t Have Time to Train? [00:49] Be Willing to Let People Go—If They’re Not Growing, You’re Shrinking [00:51] The Term “Apprenticeship” [00:52] Get on the Email List
Key Takeaways:
Unicorn hires don’t build sustainable businesses. Systems do.
Stop outsourcing business decisions to Facebook. Talk to professionals.
Create wins early and often.
Your education system should evolve. What worked 5 years ago won’t work now.
Train transparently. Clients will respect your honesty if you lead with integrity.
Hire slow, fire fast. Don’t hold onto the wrong person just because training takes time.
Education never ends. Even senior stylists should be reassessed regularly.
Connect With Us:
🎧 Subscribe to the Hello Hair Pro Podcast 📸 Instagram: @hellohairpro 💌 Join the newsletter: 321 Pro Push
Real Talk on Hiring, Culture, and Why People Stay.
After a technical hiccup on Monday’s episode (sorry if you caught the glitchy one!), Todd and Jen are back with a full redo—and it might be even better than the original.
This episode covers team retention, leadership, and how to build a salon culture that people don’t want to leave.
They cover everything from how to attract new talent straight out of school, why “luxury” means nothing if your client experience doesn’t back it up, and how simplifying your systems might be the key to long-term success.
Oh—and they don’t shy away from calling out toxic industry mindsets that are holding people back.
Whether you’re running a salon or running a rental model, this episode is full of practical, experience-backed advice you can implement immediately.
🔥 Key Topics Covered:
[00:00] Why We’re Re-Recording + Behind-the-Scenes Podcast Real Talk [00:03] Luxury Isn’t a Word—It’s a Client Experience [00:06] Simplicity Wins: What Lego Can Teach Salon Owners [00:11] Bad Advice on Facebook and the Mentorship Void [00:12] Why You Should Always Be Interviewing [00:15] Don’t Be Salty When Stylists Leave—Plan for It [00:18] Creating a Clear Career Path with Visible Growth Opportunities [00:22] How to Build Education Into Your Salon Model [00:24] Stop Waiting for the “Perfect Stylist”—Hire Out of School [00:28] Buy-In Beats Experience [00:29] Flexibility + Rules = Sustainable Culture [00:32] Why You Might Be the Reason You Can’t Retain Staff [00:34] How to Structure Your Team to Handle Turnover [00:36] The Secret Power of Station Sharing [00:38] Culture Can’t Just Be a Buzzword—It Must Be Defined [00:39] The Fun Factor: Why Energy, Leadership, and Respect Matter [00:41] Culture > Commission: What Stylists Really Want Today
🧠 Key Takeaways:
“Always Be Interviewing” – Even when you’re fully staffed, build relationships now to avoid panic hires later.
Set Clear Growth Paths – Show stylists how they’ll grow with you—financially and professionally.
Hiring Out of School Isn’t a Last Resort—It’s a Strategy – Create systems to train and retain future superstars.
Flexibility Without Structure Fails – Your culture needs rules and systems if you want people to respect their freedoms.
Culture is More Important Than Commission – People don’t just want money—they want meaning, clarity, and momentum.
📌 Mentioned in the Episode:
The failed “luxury” experience rant
A breakdown of our real-world commission system
How Hello Hair Pro does internal education
Our philosophy on interviewing, even when not hiring
The deep clean bonus opportunity for staff
Why hiring the “perfect” seasoned stylist isn’t your best bet
📣 Connect With Us:
🎧 Subscribe to the Hello Hair Pro Podcast 📸 Instagram: @hellohairpro 💌 Join our weekly newsletter: 321 Pro Push! 🌐 Learn more:
In this final episode of our commission salon business mini-series, Todd and Jen break down how their roles as salon owners have evolved over time—and what it really takes to build a sustainable commission-based business.
From systems and structure to trust, delegation, and team culture, this episode is packed with real-world insight and hard-won lessons. Whether you're just starting or scaling up, this is a must-listen.
🔹 Timestamps + Topics
[00:00] - Welcome back & what we covered in parts 1 and 2 [03:00] - Jen’s opening take: The first real vacation after 16 years of owning a salon [05:30] - Todd’s opening take: Use AI smartly—but don’t outsource your thinking [09:45] - How our ownership roles have changed over the years [13:00] - Your team determines how far you can go [14:40] - How we got our team to care about cleaning (without nagging) [16:30] - Why simplicity in systems makes them stick [18:00] - Using Slack for communication and why it works [19:00] - How we structure team meetings to inspire, not intimidate [22:45] - Honest self-audits: “Where have we failed you as leaders?” [24:00] - Delegation, creating opportunities, and expanding team roles [27:00] - Station-sharing, working 7 days, and maximizing space without expanding [30:00] - What most salons miss: supporting multiple generations of stylists [34:30] - Why we don’t micromanage KPIs and tailor mentorship to the stylist [36:00] - Taking care of your team holistically (yes, that includes hydration) [37:00] - Final thoughts: You don’t need to have it all figured out [38:00] - Culture is built on your worst days, not your best [39:00] - What to do next: Audit yourself, your systems, and your leadership
💡 Key Takeaways
You can’t scale alone. Build systems, delegate, and trust your team.
Meet your staff where they are. This includes their mental health, concerns, and communication preferences.
Your culture is about the bad days. Stay grounded and lead with intention.
Commission isn’t outdated. Done right, it offers freedom and structure.
Everything improves when your team feels valued.
💌 Sign up for our weekly email: Get real business insights, tools, and challenges delivered every Monday. 👉 Join the 321 Pro Push! newsletter
In this milestone 200th episode, Todd and Jen continue their in-depth exploration of what it takes not only to build a successful commission salon but also to sustain one.
From emotional intelligence behind the chair to their refined hiring process, leadership growth, team retention strategies, and handling conflict like pros—this episode is loaded with actionable insights for salon owners and hair professionals alike.
🕒 Timestamps & Topics:
[00:00] – Opening Takes
[07:00] – Recap of Part 1 + This Week’s Focus: Culture & Hiring
[08:00] – Early Hiring Mistakes & Leadership Growth How the initial team didn’t align with the Hello Hair Pro mission—and how Todd and Jen refined their leadership and hiring approach as a result.
[10:30] – Hello’s Current Hiring Process From culture fit first to post-hire model evaluations, shadow days, and hands-on onboarding.
[15:00] – What They Look for in New Team Members Hiring for personality, not just skill. Todd looks for people he genuinely wants to be around; Jen assesses presentation and willingness to learn.
[18:00] – Common Hiring Traps in the Salon Industry Why relying solely on technical ability is short-sighted, and how mentorship and real education matter more than ever.
[20:00] – Maintaining Culture & Retaining Your Team What do you do after the hire? Jen shares how they constantly create opportunities, set goals, and keep their staff engaged long-term.
[22:00] – Fighting “The Social Media Carrot” Why your team is being recruited 24/7 online—and how Hello Hair Pro stays ahead by offering real, meaningful value inside the business.
[24:00] – Education & Growth Opportunities Daily education, peer-led classes, paid teaching gigs, and goal tracking. Jen explains how these initiatives keep their team connected and motivated.
[26:00] – The Power of Little Things Sometimes, upgrading the breakroom fridge is the culture win of the year. Small gestures = big impact.
[28:00] – Making Work Fun: Games, Challenges & Contests From Google review competitions to team videos, Todd and Jen explain how they use fun strategically, so it doesn’t become “just another thing.”
[29:00] – Treating Staff Like Adults, Not Children Professional respect is key. Feedback is given directly, respectfully, and constructively.
[30:00] – Handling Conflict the Right Way Disagreements happen. Jen and Todd discuss how they approach staff conflicts, encourage resolution, and maintain healthy team dynamics.
[32:00] – Wrap-Up + Teaser for Next Episode Todd will be asking the team, “Why do you stay at Hello?” and they’ll share those answers in a future episode.
💡 Key Takeaways:
Hire for character, teach the skill.
Retention is the real growth strategy.
Create a salon people don’t want to leave.
Your culture is built on what you tolerate and celebrate.
Conflict is natural—how you handle it defines your leadership.
📩 Get More From Todd & Jen
Join the Hello Hair Pro Newsletter to get practical salon biz tips in your
Is running a commission salon even worth it anymore? Should you go solo, rent a suite, or bring it back to commission?
In this episode, Todd and Jen dig deep into what it actually takes to run a successful salon in 2025—from ditching discounts to building strong foundations, leading new generations of hair pros, and why most salon owners burn out.
You’ll hear why leadership is everything, how to market with intention, and how to avoid the trap of working harder instead of smarter.
This episode is full of real talk, hard truths, and proven strategies that Todd and Jen have actually implemented in their own salon.
What You’ll Learn:
Why salon ownership isn’t about hair—it’s about business
How blaming “the next generation” is lazy leadership
The fatal mistake of constant discounting
What a solid mission, vision, and core values actually do for your business
How to build a brand people want to work for (and with)
Timestamps: 00:00 – Happy (not really) Monday + Opening Takes 01:30 – Is Commission Still Worth It in 2025? 02:15 – Todd’s Opening Take: Put the scissors down 03:00 – Jen’s Opening Take: Blaming the new generation won’t work 05:00 – The real reason salon owners burn out 06:30 – Discounting is not a marketing plan 09:00 – What your promotions say about your business 10:00 – Foundations: Mission, Vision, Core Values 13:00 – Choosing aligned brands and distributors 16:00 – Why salon marketing starts with knowing yourself 19:00 – Likes vs Revenue: What good marketing actually looks like 21:00 – Why making money isn’t “selling out”—it’s survival 24:00 – Culture is everything: How we built ours 27:00 – Jen’s honesty: “I didn’t know if I could be this uncomfortable” 30:00 – Listening over lecturing: The new leadership model 32:00 – Join our newsletter + what's next
In this episode of the Hello Hair Pro podcast, Jen and Todd dive into what it really takes to build a standout salon business in today’s industry.
They kick things off with a personal story about a salon owner's dress code and her grandmother's influence, which leads to a broader conversation about the role of professionalism and presentation in attracting the right clients and building trust.
Then, Todd shares a blueprint for treating your salon like a media company—from launching a podcast and building an email list to creating content that attracts dream clients and future team members. Learn how shifting your mindset from "just a salon" to a media-driven brand can unlock next-level growth.
Whether you're a salon owner, booth renter, or stylist with ambition, this episode is packed with practical advice to help you grow with intention, elevate your brand, and future-proof your business.
Timestamps:
00:00 – Intro: Why This Topic Matters
01:18 – A Salon Owner, Her Grandma, and the Dress Code Debate
03:30 – What Professionalism Really Means in the Hair Industry
07:42 – Jen’s Advice for New Salon Owners
09:26 – How to Build a Media Company Around Your Salon
Is being the 'boss' really the freedom it's hyped up to be?
In this episode, Jen and Todd break down some of the biggest myths in the salon industry — from the glamorized idea of being your own boss to the realities of chair rental and independent work.
You'll hear:
Why summer is a strategic season for planning and promotion
The most common mistakes new stylists make when renting a booth
The truth behind titles like Master Stylist, Boss, or Owner, and why they can be misleading
Why mentorship can save you from major (and expensive) business pitfalls
The difference between freedom and structure in salon careers
How salon owners can navigate side gigs, retention, and stylist growth
Whether you’re a commission stylist, booth renter, or salon owner, this conversation is packed with honest insights, laughs, and next-level salon strategy.
⏱️ Timestamps for Easy Navigation
00:00 – Welcome and episode intro 00:17 – Today’s hot takes: balancing fun with work 03:01 – Why you should question “expert” advice 07:17 – The truth behind being “the boss” 13:02 – When independent stylists get confused about business 20:23 – Real talk: the challenges of going solo 21:38 – The problem with inflated titles in the beauty industry 22:29 – What “Master Barber” really means 24:32 – Can you balance side gigs with salon success? 28:24 – How to plan during slow seasons 33:27 – Straight talk for aspiring salon owners 34:50 – Why solid foundations matter more than flair 38:52 – Final thoughts and encouragement
Do What You Love. Figure Out Who You Are & Do the Work
In this multi-topic episode, Jen and Todd share their thoughts on the importance of passion and self-discovery in both personal and business life.
Jen starts with a heartfelt story about a client who was moved to tears after Jen transformed her hair with extensions, reminding Jen why she loves her work.
Todd follows with a discussion on the significance of figuring out who you are and then putting in the work, emphasizing that copying others won't lead to success.
They also explore the dynamics within salons, the importance of attracting the right kind of clientele, and how new hairstylists should approach building their careers.
Moreover, the conversation shifts to business strategies, using Trader Joe's unique model as an example to illustrate how businesses can thrive by doing things differently.
They wrap up with an exciting announcement about an upcoming workshop on June 13th. MORE INFO HERE!
00:00 Introduction and Casual Banter 00:29 Opening Takes: Do What You Love 02:17 Opening Takes: Figure Out Who You Are 02:41 The Importance of Self-Reliance in Business 04:56 Challenges in Salon Leadership and Team Dynamics 07:25 Advice for New Stylists and Building Clientele 14:28 Dealing with Extension Fix Requests 18:26 Client Consultation Challenges 19:14 Dealing with Discount Seekers 20:34 Business Insights from Trader Joe's 23:40 Maximizing Salon Space and Efficiency 26:27 Product Selection and Brand Alignment 30:11 Donation Strategies and Community Impact 32:26 Final Thoughts and Upcoming Events
Feeling uninspired? Overwhelmed? Just going through the motions in your salon, studio, or behind the chair?
You're not alone—and you're not broken.
In this episode, Todd and Jen tackle what it really means to be in a professional slump, why it's more common than you think, and how to pull yourself out of it with simple, actionable strategies.
They cover everything from signs of burnout and creative stagnation to client overbooking and social media comparison traps.
Whether you’re a stylist, salon owner, or creative professional, this conversation will help you find clarity, community, and fresh inspiration.
🔥 What You’ll Learn:
Why being in a slump is normal (and sometimes necessary for growth)
6+ causes of professional slumps in the hair industry
Practical ways to re-ignite creativity and motivation
The truth about running a business vs. doing great hair
Why classes and community are essential to your long-term success
What to do today if you’re feeling stuck
🕒 Episode Timestamps:
[00:00] Opening: Wrapping up the school year + “be present” mindset
[03:00] Hair vs. business: Two completely separate skill sets
[06:00] Stop cutting corners: Why investing in your business matters
[07:30] What a slump feels like (and how to recognize it)
[09:00] Jen's insight: How growth, change, and perspective combat slumps
[10:45] Behind the scenes: Hello’s upcoming Blow Dry Finish Workshop
[12:30] The value of revisiting fundamentals, even after 10+ years
[14:30] Creating styling menus to boost revenue & client experience
[17:00] MVP mindset: Launch now, improve later
[18:00] Causes of burnout: repetition, overbooking, and lack of boundaries
[20:00] The role of social media & comparison in salon burnout
[22:00] Reassessing your clientele and long-term goals
[24:00] Mentorship, phone calls, and vision-setting
[26:00] Why quitting may not be the answer—and what to ask yourself first
[28:00] Growth doesn’t always mean more—it might mean less
[29:30] Simple actions that create massive change
[33:00] Advice for employees who feel stuck but don’t want to leave
[35:00] Finding your hype group: community matters
[37:00] The SLUMP Acronym: Step back. Learn. Update. Meet. Pick.
Leveraging Hospitality to Boost Your Salon Business
In this episode, Jen and Todd reflect on their past month's experiences and dive into the differences between hospitality and service within the hair industry.
They emphasize how leveraging honest hospitality can enhance client retention and attract new clients, ultimately growing your salon business.
They stress reading the room, making clients feel special, and creating emotional connections as key factors in delivering outstanding hospitality.
Furthermore, they underline the importance of leading by example and investing in your team to sustain a warm, client-focused culture.
Key points include actionable tips on remembering client preferences, creating a welcoming ambiance, and stepping out of comfort zones to make real-world progress in business.
00:00 Introduction and Catching Up 00:44 Episode Milestone and Future Plans 01:07 Hospitality vs. Service Overview 02:04 Opening Takes: Knowledge and Progress 07:24 Client Retention and Growth Strategies 15:32 Service vs. Hospitality in Business 18:09 The Importance of Hospitality in Service 18:58 Consistency in Client Service 19:13 Client Retention Through Personal Connection 21:16 The Pitfalls of Self-Centered Service 23:41 Reading the Room: Tailoring Service to Clients 25:23 Practical Tips for Enhancing Hospitality 28:30 Leadership and Team Management 33:47 Building a Unique Brand vs. Franchising 35:18 Conclusion and Final Thoughts
In this episode, Jen and Todd discuss how preparedness will set your business apart.
They touch on the importance of growth opportunities, freedom in the workplace, and the value of supportive mentorship.
The episode highlights how using technology and innovative practices can enhance both client and staff experiences.
They also share insights on the essential tasks like maintaining cleanliness, conducting real consultations, and the overall importance of creating a welcoming environment.
With real-life examples and practical advice, Jen and Todd provide a blueprint for running a successful client and employee-focused salon.
00:00 Welcome Back! Catching Up with Jen 00:33 Discussing Last Week's Guest: Brooke 01:22 Preparedness and Opening Takes 02:05 Business Insights: Private Labels and Value Creation 05:24 Career Reflections and Personal Growth 10:03 Creating a Welcoming Salon Environment 13:53 The Importance of Cleanliness and Consistency 19:59 Collaboration at Hello Hair Co. 20:31 Encouraging Collaboration in the Salon 21:17 The Importance of Asking for Help 22:01 Adherence to Foundational Principles 22:14 Product Selection and Client Satisfaction 23:08 Effective Use of Social Media 24:53 Small Touches That Make a Big Difference 26:09 Leveraging Technology for Client Experience 28:42 Creating Growth Opportunities for Staff 31:12 Balancing Freedom and Responsibility 32:22 Supporting and Mentoring Your Team 33:53 Ensuring Proper Equipment and Tools 36:14 Marketing, Social Media, and Education 37:46 Final Thoughts and Conclusion
Finding Your Place in the Hair Industry with Brooke Wrobel
Todd is joined by Brooke Wrobel, one of the hair pros at Hello Hair.
Brooke shares her journey into the hair industry, from her decision to skip college and attend hair school at Empire in Hookset, New Hampshire, to her experiences behind the chair.
They discuss various topics, including the challenges of transitioning from school to professional work, the importance of consultations, and Hello Hair's supportive culture.
Brooke also shares her favorite types of clients, memorable client stories, and struggles with social media and personal growth.
The episode wraps up with a fun, rapid-fire question segment, revealing Brooke’s preferences and quirks.
Tune in for a candid and insightful conversation about the highs and lows of being a hairstylist.
00:00 Introduction and Guest Introduction 00:35 Brooke's Journey into the Hair Industry 01:58 Hair School Experience 05:19 First Salon Job and Challenges 13:14 Joining Hello Hair 17:54 Client Interactions and Memorable Stories 21:17 Importance of Consultations 22:58 Styling Tips and Product Use 23:41 Working at Hello: Collaboration and Support 27:14 Salon Culture and Client Interaction 32:22 Social Media Challenges and Strategies 37:18 Rapid Fire Questions and Fun Facts 42:10 Conclusion and Future Plans
Self-Awareness: The Key to Personal and Professional Growth
In this solo episode, Todd explores the critical topic of self-awareness and its impact on both personal and professional life.
Todd opens with a light-hearted take on family bonding over NBA basketball, underscoring the importance of real-life connections in an increasingly digital world.
He discusses the influence of ego, social media pressures, and living in echo chambers on one’s ability to self-assess accurately.
Todd also shares personal anecdotes from the hair industry and his experience as a gym owner to highlight the importance of self-awareness in achieving success and continuous improvement.
He emphasizes the value of journaling, mentorship, and remaining curious to enhance self-awareness.
00:00 Introduction and Updates 00:28 The Importance of Self-Awareness 02:05 Opening Take: NBA Playoffs and Family Time 05:45 Self-Awareness in the Hair Industry 07:47 Understanding the Dunning-Kruger Effect 13:05 Lessons from the Gym: Tracking Progress 15:36 Podcast Journey and Social Media Strategy 24:32 Common Mistakes in Business and Self-Awareness 28:53 Practical Tips for Increasing Self-Awareness 31:59 Conclusion and Call to Action
Transformative Leadership Insights: Lessons from Starbucks and Chili's CEOs
In this episode, hosts Jen and Todd kick off their discussion with engaging opening takes on the importance of self-care and effective leadership qualities.
Jen discusses her career in the hair industry and the crucial role of self-care in achieving longevity in the profession.
Todd shares a surprising statistic about American-made clothing and suggests that great leaders inspire those around them.
The hosts delve into lessons from the CEOs of Starbucks and Chili's, highlighting how these leaders successfully pivot their companies by streamlining operations and focusing on fundamentals.
Starbucks CEO Brian Niccol emphasizes creating a consistent customer experience, while Chili's CEO Kevin Hochman showcases innovative changes in kitchen operations that have massively increased efficiency and sales.
They encourage listeners to look beyond their industry for inspiration and always be open to reevaluating and upgrading their business practices.
00:00 Introduction and Greetings 01:09 Opening Takes: Self-Care and Career Longevity 03:09 Opening Takes: Made in America and Leadership 06:14 Starbucks: Learning from a Giant 07:44 Starbucks: Addressing Challenges and Innovations 11:07 Starbucks: Focusing on Customer Experience 17:37 Chili's: Streamlining for Success 18:24 Chili's Kitchen Overhaul: Streamlining for Success 19:47 French Fry Fix: Simplifying for Speed 21:26 Team Insights: Listening to Your Staff 23:24 Menu Slim Down: Less is More 25:10 Marketing Moves: Competing with Fast Food 26:51 Consistency is Key: Delivering What You Promise 32:09 Fundamentals First: Mastering the Basics 33:30 Final Thoughts: Continuous Improvement
Navigating the Beauty Industry: Debunking Myths and Bad Advice from Schools
In this episode, Jen and Todd discuss the misinformation and bad advice being spread by cosmetology schools, particularly regarding business models in the beauty industry.
They share personal anecdotes about leadership and client care, emphasizing the importance of understanding one's clients and providing exceptional service.
Jen also highlights the importance of proper nutrition for optimal performance.
The conversation then shifts to the pitfalls of booth rental versus commission salons, the unrealistic expectations set by schools, and the need for thorough research and mentorship.
They emphasize the importance of shadowing various salon environments to make informed career decisions. Ultimately, the episode aims to offer thought-provoking insights and practical advice for beauty professionals to thrive and sustain successful careers in the industry.
00:00 Introduction and Greetings 00:15 Opening Takes: Leadership and Snacks 02:00 Client Relationships and Business Practices 02:17 The Chewy Story: Customer Care 05:32 Challenges in the Hair Industry 06:09 The Reality of Booth Rentals 10:20 The Importance of Continued Education 14:11 Shadowing and Forming Your Own Path 16:34 The Importance of Team Collaboration 17:33 Challenges in Booth Rental Salons 18:39 Misleading Advertisements in the Salon Industry 21:14 The Value of Shadowing and Internships 23:28 Defining Success in the Hair Industry 29:16 Avoiding Social Media Traps 32:05 Conclusion and Final Thoughts
Overcoming Business Challenges: Strategies, Tariffs, and Optimism
In this episode of the Hello Hair Pro podcast, Jen and Todd discuss the fears and concerns surrounding tariffs and other business obstacles.
They emphasize the importance of proactive business strategies over reactive panic.
Key points include the significance of proper preparation for "perceived" slow times, the critical role of understanding costs, and methods to diversify suppliers and enhance customer experience.
Both hosts also share personal insights on maintaining motivation through difficult times and stress the value of focusing on controllable aspects of business rather than succumbing to negative external influences.
00:00 Introduction and Opening Remarks 00:39 Debunking the Myth of Slow Business Periods 02:20 Weather Woes and Staying Motivated 04:19 Importance of Nutrition and Self-Care 05:51 Addressing Tariffs and Business Adaptation 08:37 Strategies for Business Resilience 11:17 Managing Costs and Pricing Adjustments 14:35 Smart Spending and Bulk Buying 15:24 Streamlining Inventory 16:08 Diversifying Distributors 16:24 Raising Prices and Business Sustainability 18:06 Understanding Business Costs 19:29 Focusing on Non-Taxable Services 21:57 Maintaining a Positive Mindset 25:11 The Importance of Team and Mentorship 26:34 Random Chat about Australia
Addressing Salon Challenges: Why You Might Be Losing Staff, Renters, and Clients
In this episode, Jen and Todd delve into the pressing issues that might be causing salons to lose staff, renters, and clients.
They analyze the root causes from three distinctive angles: staffing issues in commission salons, booth renter challenges, and client retention problems.
This episode covers everything from the impact of poor leadership and lack of growth opportunities to the growing expectation of marketing support for renters and the importance of delivering a high-quality customer experience.
Jen and Todd emphasize practical solutions like maintaining a clean and professional environment, offering consistent customer experiences, and fostering a positive salon culture.
The conversation is rounded out with a discussion on the competitive nature of the industry and the need for businesses to innovate and improve continuously.
This episode is packed with actionable insights to help salon owners and professionals thrive in the competitive beauty industry.
00:00 Introduction and Greetings 00:09 Why Salons Lose People: An Overview 00:42 Personal Experiences and Challenges 01:52 Opening Takes on Business Advice 02:07 The Importance of Pricing Strategy 07:05 Leading by Example and Creating Opportunities 08:31 Why Salons Lose Staff: Key Reasons 19:15 Why Salons Lose Booth Renters 22:54 Misconceptions and Expectations 23:21 Micromanaging in Salons 24:40 The Walk-In Dilemma 25:50 Lack of Community and Culture 29:39 Client Retention Strategies 39:47 The Importance of Competition 42:21 Conclusion and Final Thoughts
Building a Culture of Excellence: In-House Education and Innovation at Hello Hair Co.
In this episode, Jen and Todd discuss the importance of continual education and innovation in their salon, Hello Hair Co.
The conversation turns to strategies to keep their staff engaged and their services top-notch.
They discuss the detailed planning and execution of their educational programs, including classes on blow-drying, hair extensions, and updos.
They highlight the value of including staff in decision-making and leadership roles to foster a strong team culture.
Additionally, Todd elaborates on their newsletter, 3-2-1 Pro Push, which provides business insights, stories, and challenges to keep readers and hair pros thinking critically about their practices.
This episode explores how a business can continuously improve and innovate while involving and valuing its team.
00:00 Introduction and Opening Remarks 00:39 Personal Updates and Reflections 03:01 Newsletter Insights and Business Tips 10:49 Staff Development and Education Initiatives 15:22 Upcoming Classes and Staff Involvement 18:28 Exciting Your Staff and Clients 19:58 Leveraging Staff Skills for Growth 21:57 Continuous Improvement and Education 25:27 Apprenticeships and One-on-One Training 32:13 Providing Practical and Impactful Education 34:48 Conclusion and Final Thoughts
Navigating Challenges: Hospitality Insights and Salon Leadership
In this episode, Jen and Todd discuss their experiences and insights on hospitality and service quality, drawing from personal stories about recent restaurant and hotel visits.
They emphasize the importance of client service in salons, comparing it to the hospitality industry to highlight what makes businesses successful.
They also challenge the notion that salon owners must be hairstylists, advocating for effective business management and leadership.
The conversation delves into the business's roles and responsibilities, providing valuable advice for salon owners and other entrepreneurs.
00:00 Introduction and Greetings 00:12 Home Renovation Updates 00:37 Rolling with the Punches 05:31 Family Wedding Reflections 07:38 The Importance of Being Present 08:47 Industry-Specific Challenges 18:25 Breaking Out of the Salon Bubble 18:59 The Pitfalls of Self-Centered Branding 20:23 The Importance of Hospitality 21:41 Restaurant Experiences: The Good and the Bad 28:06 A Nightmare Hotel Experience 33:44 Lessons in Business Management
Navigating Salon Ownership: Tackling Staff Issues, Price Setting, and Maintaining Professionalism
In this episode, Jen and Todd dive into various topics for salon owners and hair professionals.
The hosts discuss building a fully staffed salon, setting appropriate service prices regardless of location, and the importance of systems in a business.
The episode also covers handling staff disagreements professionally, the false economy of offering heavy discounts to new clients, and more.
Jen and Todd emphasize the importance of focusing on client experience, maintaining professionalism, and methodically growing a business.
They wrap up with practical advice and actionable steps for new stylists and salon owners.
00:00 Introduction and Catching Up 00:08 Temporary Setup Woes 01:03 Solo Episodes and Forum Discussions 01:32 Opinions on Business Practices 03:12 Opening Takes: Originality and Success 05:21 Reevaluating Goals for the Year 06:45 Achieving a Million-Dollar Salon 07:53 Fully Staffed Salons: Myth or Reality? 10:20 Retail Sales and Licensing Issues 13:30 Pricing Strategies and Location Myths 16:38 Booth Renting: Pros and Cons 23:32 Understanding Booth Renting as a Business 24:12 Exploring Membership Models in Salons 25:12 The Pitfalls of Offering Discounts 26:23 Handling Employee Conflicts Effectively 29:40 Building New Stylists Without Heavy Discounts 36:43 Setting Up a Business Account and Paying Yourself 42:08 Final Thoughts and Advice for Salon Owners
Solo Episode (I'm alone!): Answering Some Common Salon Business Questions
In this episode, Todd addresses various topics related to running a salon business.
Todd reacts to some common questions from social media posts.
Topics covered include the elusive 'best salon software,' hitting a million-dollar revenue mark, the reality of fully staffed salons, misconceptions about booth renting, and thoughts on implementing membership models.
Todd offers blunt but insightful advice from personal experience to help salon owners navigate their business challenges effectively.
00:00 Introduction and Episode Setup 00:57 Opening Take: Salon Software 03:58 Achieving Business Success 06:20 Staffing Challenges in Salons 12:55 Pricing Strategies and Misconceptions 15:50 Booth Renting and Business Ownership 17:46 Exploring Membership Models 19:01 Conclusion and Listener Engagement
Profit Margin vs. Revenue: Why a Million Dollars Doesn’t Make You a Millionaire
In this episode, Jen and Todd discuss why profit margin is more crucial than revenue in determining business success.
They emphasize the misconceptions surrounding hitting a million dollars in sales and explain why a high revenue does not equate to high profits.
They also delve into the importance of setting realistic business goals, focusing on profit optimization, and the challenges independent stylists and commission-based salons face.
The episode also highlights the importance of mentorship, constant assessment of business decisions, and strategies for remaining innovative and succeeding in the hair industry.
00:00 Introduction and Greetings 00:24 Opening Takes: The Million Dollar Misconception 03:53 Reevaluating Goals and Progress 04:45 The Reality of Renting a Chair 08:11 Challenges of Independent Stylists 09:14 The Importance of Mentorship and Leadership 14:00 Adapting and Innovating in Your Career 16:55 The Influence of Schools and Social Media 18:37 Understanding Profit and Pricing 19:13 Planning for Time Off and Unexpected Events 19:35 Setting Prices for Salon Chairs 22:00 The Importance of Mentorship 23:35 Building a Strong Team 31:43 Defining Success and Profitability 34:33 Final Thoughts and Reflections
Accelerate Your Growth: Speed, Systems, and Smart Strategies
In this episode, Jen and Todd discuss actionable strategies to accelerate your progress in business ownership and personal career growth.
They emphasize the importance of speed, mentorship, taking risks, and creating effective systems.
Tips for business owners include investing in mentorship, efficient systems, and good education.
Employees are advised to practice new skills immediately, organize their workflow, and invest in quality tools.
Jen and Todd also highlight the significance of building a network of like-minded professionals to open new doors and opportunities.
00:00 Introduction and Opening Remarks 01:05 The Importance of Mentorship and Coaching 04:50 Defining Your Goals and Path to Success 10:21 Implementing Ideas and Taking Action 16:21 Risk Taking and Stepping Out of Your Comfort Zone 23:20 Breaking Bad Habits 24:03 Implementing Efficient Systems 24:52 Streamlining Marketing Efforts 26:33 Standardizing Employee Processes 31:08 Investing in Yourself and Your Tools 37:46 Building a Strong Network 41:53 The Shortcut is Hard Work
Navigating Business Challenges and Embracing Education
In this episode, Jen and Todd discuss various topics, including handling snowstorms in New England, the importance of communication and patience in business, and the strategy of empowering staff to handle challenges.
They also delve into how to create a scalable business, the benefits of education and leadership development within their salon, and the necessity of learning and adapting.
By focusing on individual strengths and team collaboration, they aim to build a sustainable business model that operates efficiently even in their absence.
00:00 Introduction and Greetings 00:09 Discussing Recent Episodes and Future Plans 01:10 Handling Snowstorms and Business Operations 05:16 Client Interactions and Personal Reflections 07:53 Business Costs and Investments 09:54 Building a Scalable Business 13:19 Focus on Education and Staff Development 14:57 Identifying Organic Leadership 15:21 Blow Drying and Updo Classes 17:06 Hair Extension and Balayage Classes 17:44 Outsourcing and In-House Training 19:20 Importance of Education and Core Values 21:03 Replacing Yourself in Business 26:33 Learning from Everyone 27:28 Empowering Staff with Roles 29:02 Conclusion and Final Thoughts
Maximizing Workplace Efficiency & Emotional Intelligence Through Effective Meetings
In this episode, Todd and Jen discuss a follow-up to their recent meetings, detailing the successes and areas for improvement in their salon's operations.
They share insights on maintaining workplace cleanliness, addressing staff concerns, and the importance of coming from a place of helping others.
Todd and Jen emphasize the value of regular, productive meetings with structured questions to evaluate and enhance team performance.
They highlight the significance of understanding and embodying the company's mission, vision, and core values and provide actionable advice on facilitating meaningful and results-driven discussions within the team.
00:00 Welcome and Quick Intro 01:22 Parenting and School Play Experience 03:47 The Power of Helping Others 05:56 Confidence vs. Competence 06:51 Challenging Business Clichés 10:25 Effective Meeting Strategies 27:03 Reflecting on Leadership and Team Support 30:17 Conclusion and Newsletter Sign-Up
Effective One-on-One (and Two-on-One Meetings): Tips and Strategies
In this episode, Jen and Todd discuss the importance and strategies of conducting effective one-on-one and two-on-one meetings with staff.
They share insights on preparing for meetings, setting the right tone, focusing on core values and goals, and maintaining open communication with employees.
The conversation also touches upon addressing constructive criticism with empathy, using metrics and KPIs for evaluations, and the essential role of leadership in fostering a positive work environment.
Jen and Todd provide practical tips and personal experiences to help business owners and managers conduct productive and meaningful staff meetings.
00:00 Introduction and Small Talk 00:21 The Importance of Meetings 01:24 Opening Takes: TikTok Shutdown and Focus 05:28 Diving into One-on-One Meetings 09:30 Building a Strong Team Culture 14:02 Preparation and Metrics for Effective Meetings 15:53 Starting with Bright Spots 16:31 Understanding Employee Perspectives 17:42 Addressing Anxiety in Meetings 19:13 Diving into Metrics and KPIs 20:36 Setting and Reviewing Goals 25:06 Empathy and Specific Feedback 28:32 Accountability and Follow-Up 30:23 Concluding Thoughts and Next Steps
Resilience, Breaks, and Business Lessons for Salon Owners
In this episode, Jen and Todd discuss the importance of resilience and taking breaks in the face of life's challenges.
Jen shares her recent hiatus and the need to prioritize personal well-being.
They also delve into business strategies, prioritizing client service over awards and accolades.
The episode addresses criticisms of cosmetology schools and emphasizes personal accountability in business education.
Jen and Todd provide insights into genuine client engagement and highlight the value of learning from various sources.
Tune in for practical advice on running a successful salon business.
00:00 Welcome Back and Catching Up 00:58 Taking a Break: The Importance of Self-Care 03:55 Business Insights: Learning from the Best 05:51 The Value of Authenticity in Customer Service 07:29 Awards and Recognition: Are They Worth It? 16:38 Cosmetology School vs. Business Skills 26:15 Final Thoughts and Newsletter Insights
Rolling with the Punches: Navigating Life's Unexpected Challenges
In this solo episode, Todd discusses the importance of adaptability and resilience in life and business.
He shares personal experiences of dealing with unexpected family emergencies and how these situations affect his recording schedule.
Todd emphasizes the value of staying calm, the power of mentorship, and the necessity of having a supportive team.
He also talks about the practice of taking a pause before reacting to negative feedback and the significance of having a network of reliable professionals.
The episode closes with Todd's revised newsletter format and a promise to bring Jen back on the show soon.
00:00 Introduction and Apology 00:24 Rolling with the Punches 00:48 Dealing with Unexpected Events 01:49 Building Resilience and Adaptability 03:59 Staying Calm and Problem-Solving 06:21 The Importance of a Supportive Team 08:45 Mentorship and Accountability 11:57 Handling Negative Feedback 14:22 Housekeeping and Closing Remarks
Navigating Curveballs & Planning Your New Year, Part 2
In this solo episode, kicking off the first podcast of 2025, Todd discusses the importance of flexibility and preparation in personal and business life.
He shares personal anecdotes about unexpected challenges, such as dealing with a power outage and technical issues while traveling, to emphasize the need to adapt to surprises.
Todd then focuses on essential new-year planning strategies, covering team dynamics, marketing, financial planning, and personal growth.
He underscores the significance of having a robust emergency plan, setting realistic goals, and continually striving for leadership improvement.
The episode concludes with tips on using social media, engaging in community activities, and maintaining sustainability in business operations.
00:00 Welcome and Introduction 00:15 Unexpected Challenges and Adaptability 07:07 Planning for 2025: Team Dynamics and Culture 09:24 Marketing and Branding Strategies 12:03 Financial and Operational Planning 14:20 Personal and Professional Growth 16:09 Creative Collaborations and Community Engagement 25:03 Final Thoughts and Contact Information
Planning for Success: Reflecting on Setting New Business Goals
In this episode, Jen and Todd welcome listeners back after the holidays and explore the importance of business reflection and planning for the new year.
Key topics include setting SMART goals, partnering with the right accountant, and refining client experiences both in-salon and online.
Jen and Todd also stress the value of simplifying service menus and the benefits of planning for the year ahead to capitalize on business growth opportunities.
Tune in for essential tips on how to set your business up for success in the coming year.
00:00 Welcome and Holiday Greetings 01:01 Reflecting on the Holiday Season 02:37 Importance of Personal Connections 04:02 Business Planning for the New Year 05:01 Setting Vision and Goals 06:50 Financial Strategy and Finding the Right Accountant 09:44 Evaluating Business Performance 16:14 Client Experience and Journey 17:09 Redefining Luxury: Time and Experience 17:19 Website Facelift: Exciting Updates Ahead 18:22 Enhancing Client Experience: Attention to Detail 20:56 Surprise and Delight: Small Gestures, Big Impact 24:21 Streamlining Services: Assessing Your Offerings 28:25 Planning for Success: Yearly Strategies 32:17 Wrapping Up: Reflecting and Looking Forward
Quick Year-End Reflection and Goal Setting for 2025
First, thank you to all of the listeners out there! It's been a great year.
In this solo episode, Todd reflects on the growth of the podcast and encourages listeners to take some time for year-end reflection and goal setting.
With a short exercise that includes recognizing wins, identifying challenges, and focusing on kicking off January, we set the stage for a successful 2025.
Jen will be back next week for part one of an in-depth two-part episode on setting up a business for success in 2025.
The host wraps up by wishing the audience a happy holiday season and encouraging them to listen to the upcoming episodes.
00:00 Introduction and Holiday Greetings 00:22 Podcast Growth and Listener Engagement 00:51 Upcoming Episodes Preview 01:47 Preparing for 2025: Reflecting on Wins 03:28 Identifying Challenges 05:03 Setting Goals for January 06:52 Final Thoughts and Holiday Wishes
Preparing for the Holidays: Staff Parties, Self-Care, and Business Insights
Jen and Todd dive into topics to prepare for the holidays.
They emphasize the importance of self-care during the busy season, discussing topics such as hydration and rest for their salon staff.
They share insights on managing slower business periods and planning for future growth.
The team also outlines their salon’s fun holiday plans, including a catered party, Secret Santa, and personalized gifts for their staff.
They stress the value of maintaining a consistent marketing strategy and supporting local businesses year-round.
The episode concludes with a reminder for business owners to reflect their brand's values in their holiday activities.
00:00 Welcome and Holiday Countdown 00:33 Today's Topics Overview 01:09 Opening Takes: Slow Success and Life Lessons 06:08 The Christmas Tree Struggles 09:19 Taking Care of Yourself During the Holidays 12:45 Why Business Might Be Slower Than Expected 17:22 Building a Consistent Brand Identity 18:25 Holiday Staff Activities and Bonuses 19:25 Personal Touches for Staff Celebrations 23:46 Thoughtful Holiday Gifts for Staff 26:29 Encouraging a Fun and Relaxed Atmosphere 29:17 Wrapping Up and Reaching Out
In this episode, Jen and Todd discuss the importance of focusing on client needs rather than self-promotion in the service industry.
They reflect on personal experiences and emphasize the significance of providing a memorable client experience.
They discuss the impact of holiday marketing pressures and ineffective booking strategies.
The conversation transitions into the value of branding and client relationships, sharing anecdotes to illustrate their points.
They also touch on the benefits of slowing down, engaging in meaningful conversations with clients, and how a good client experience often outweighs technical perfection.
The episode wraps up with information about their mentoring services and encouragement for listeners to reach out for support.
00:00 Introduction and Technical Issues 00:19 Opening Takes: Holiday Stress and Social Media 04:50 Balancing Family Time During the Holidays 07:32 The Importance of Branding Over Product 11:20 Client Experience vs. Hair Quality 14:58 The Importance of Continuous Education in Hairdressing 16:05 Client Experiences and Building Relationships 17:42 Focusing on Client Needs and Problem Solving 21:34 The Pitfalls of Rushing and the Value of Slowing Down 23:57 Mentoring and Connecting with the Community 27:55 Final Thoughts and Holiday Wishes
Navigating the World of Haircutting Education with Christian Gaytan
In this episode, join hosts Jen and Todd as they catch up with special guest Christian Gaytan, a seasoned hair professional and educator.
Christian shares his journey from discovering his passion for haircutting to becoming an independent educator.
Listeners will gain insights into the importance of simplifying education, the challenges of going independent, and how to maintain tunnel vision for success.
With stories from behind the chair and tips for aspiring educators, this conversation is filled with practical advice and inspiration for anyone in the hair industry.
Find Christian here: IG: @christianawesome TikTok: christian.awesome Website: Christian Awesome Hair Online education: Patreon
00:00 Welcome and Introduction 01:27 Jen's Opening Take: Taking Time Off 03:57 Christian's Background and Upbringing 06:39 Journey into Hairdressing 10:45 Transition to Education and Platform Work 17:50 Becoming an Independent Educator 28:34 Teaching Haircuts: A Personal Journey 28:59 The Unique Approach to Hair Education 31:23 The Importance of Hands-On Learning 32:29 Navigating the World of Online Education 35:01 The Value of Small Group Education 42:41 Launching an Online Education Platform 49:21 Advice for Aspiring Educators 51:43 Future Plans and Final Thoughts
In this episode, Jen and Todd navigate common leadership challenges salon owners face.
They discuss handling resistance to change, the importance of clear communication, establishing systems, and effective training.
Jen shares a recent experience where a new salon owner struggled with implementing new systems due to a lack of leadership and clarity.
The conversation emphasizes the need for strong foundational values, practical training, and consistent leadership to foster team compliance and improve salon operations.
00:00 Introduction and Greetings 00:08 Zoom Class Recap 00:43 Today's Topic: My Team Won't Do That 01:36 Handling Problems and Leadership 04:19 Salon Visit Story 06:59 Salon Organization Issues 12:42 Advice for Salon Owners 15:36 Establishing Basic Systems 16:27 Understanding Your Team 17:30 Effective Communication and Training 20:06 Foundations and Handbooks 22:33 Dealing with Change and Fear 26:25 Building Trust and Accountability 30:42 Wrapping Up and Final Thoughts
00:00 Introduction and Opening Remarks 00:08 Addressing Business Concerns 01:44 Dealing with Anxiety in the Workplace 03:58 The Importance of Adaptability 06:56 Strategies for Business Growth 14:39 The Role of Online Booking and SEO 17:28 Strategic Hiring and Flexible Workstations 18:40 Maximizing Business Potential: Expansion Strategies 18:57 Aligning Online Presence with Client Experience 20:11 The Pitfalls of Discounts and Alternative Strategies 22:09 Leveraging Client Relationships for Business Growth 24:06 Client Feedback and Business Improvement 27:50 The Power of Word-of-Mouth and Client Referrals 33:59 Conclusion and Final Thoughts
Navigating Hiring Mistakes: Keys to Building Your Dream Team
In Episode 166, Jen and Todd tackle hiring mistakes in the salon business.
They discuss common hiring errors they've made and observed over the years, emphasizing the importance of finding the right fit for the business's long-term success.
They delve into the pitfalls of hiring just anyone due to market demand, the need to align hires with the business's core values, and the dangers of allowing toxic employees to linger.
They share insights on making thoughtful and strategic hiring decisions, recognizing red flags, and the necessity of having a clear vision for the business.
The discussion concludes with advice on maintaining clear goals and ensuring hires are true fits for both short-term needs and long-term business health.
00:00 Introduction and Opening Remarks 00:11 Discussing Hiring Mistakes 02:27 Personal Experiences with Hiring 03:31 The Importance of Cultural Fit 04:46 Dealing with Mismatched Hires 09:52 Letting Go of Employees 11:04 Leadership and Business Culture 14:15 Dealing with Uncommitted Team Members 14:57 Trusting Your Gut in Hiring Decisions 17:42 Learning from Hiring Mistakes 20:04 Recognizing and Addressing Red Flags 25:06 Balancing Business and Creativity 27:08 Setting Goals for Effective Hiring 28:33 Final Thoughts and Mentoring Advice
Holiday Prep and Team Support Tips: Business Insights from Jen and Todd
In this episode, Jen and Todd discuss the importance of planning and preparation as the holiday season approaches.
They share insights about managing inventory, working with a reliable support team, maximizing business performance, and managing personal health to stay efficient.
Jen emphasizes ordering extra supplies to avoid disruptions, while Todd advises on efficient social media and marketing strategies.
They also highlight the significance of having a solid financial plan and providing a secure work environment as a meaningful gift to employees.
Tune in for actionable tips to ensure a profitable and stress-free year-end!
00:00 Introduction and Renovation Updates 01:17 Importance of Having a Reliable Team 02:51 Business Insights: Working with Non-Industry Professionals 04:52 Preparing for the Holiday Season 07:00 Maximizing Salon Efficiency and Health Tips 10:20 Business Strategies for the Holiday Rush 15:41 Inventory Management and Social Media Planning 19:51 Holiday Gifting and Profitability 23:40 Final Thoughts and Closing Remarks
Ashley’s Journey: Leadership, Resilience, and Thriving in the Beauty Industry
In this episode, we chat with Ashley Enciso and discover her journey as a salon owner and hairstylist, sharing the highs and lows she's navigated in the beauty industry.
From handling unexpected crises to building a resilient and supportive work environment, we discuss the importance of leadership and problem-solving under pressure.
Ashley reflects on her early challenges, from renting a chair fresh out of school to finding the right fit in different salons and the turning points that led her to pursue independence.
Through anecdotes of personal adversity and triumphs, we explore the significance of finding a supportive community, the value of self-reliance, and Ashley's aspirations for expanding her salon.
Key topics include mentoring young stylists, the impact of workplace dynamics, and the need for a strong customer service foundation.
Whether you're new to hairstyling or a seasoned professional, this episode offers insights and inspiration for thriving in the beauty industry.
00:00 Introduction and Salon Challenges 01:30 Handling Unexpected Situations 02:38 Leadership Under Pressure 03:13 Full Moon and Plumbing Woes 05:06 Navigating Business Mentorship 05:57 Ashley's Background and Early Life 07:33 Journey into the Hair Industry 09:56 First Salon Experience 13:42 Finding the Right Fit 19:41 Overcoming Setbacks 21:37 Starting Fresh and Growing 25:11 Going Independent 26:55 Inspiration and Friction at the Salon 27:54 Realizing the Need for Change 29:56 Taking the Leap to Independence 31:20 Challenges of Setting Up a New Salon 33:56 Navigating Toxic Work Environments 37:33 Building a Supportive Salon Culture 42:05 Launching Dorado Beauty Club 51:00 Advice for Aspiring Stylists 52:29 Conclusion and Final Thoughts
Leadership and Modern Strategies in Salon Management
In this episode, Jen and Todd explore the multifaceted challenges and strategies in the salon industry.
They begin by discussing the personal and emotional aspects of parenting related to a sixth-grade trip and transition into the importance of leadership and personalized education in professional settings.
There's an emphasis on providing flexible schedules and maintaining work-life balance, particularly during the holiday season.
They delve into the role of technology in enhancing salon operations, including software to improve efficiency and eco-friendly practices to minimize chemical waste.
The episode also highlights the significance of understanding and explaining sustainable practices to staff for better buy-in.
Jen and Todd stress recognizing and appreciating each team member's contributions, the need for continuous growth opportunities, and the role of modern marketing strategies.
They also discuss the benefits of social media engagement and alternative content creation methods like blogging.
Cleanliness, decluttering, and selecting cohesive product lines are pivotal to creating a positive salon environment.
The overarching message is continuous improvement.
00:00 Introduction and Technical Difficulties 01:23 Emotional Week: Personal Stories 03:21 Leadership and Staff Development 05:34 Importance of Education in the Hair Industry 08:59 Flexible Schedules and Work-Life Balance 14:56 Embracing Technology in Salons 17:34 Sustainability and Eco-Friendly Practices 20:08 Communicating the 'Why' to Your Team 21:50 Breaking Down the Dollar: Visual Aids for Financial Understanding 23:25 Creating a Supportive Work Environment 26:15 The Importance of Opportunity and Growth 27:54 Modern Marketing: The Key to Attracting Clients 35:00 High-Quality Products and Cohesive Branding 38:37 Closing Thoughts and Final Advice
Navigating the Chaos: Renovations, Education, and Personal Growth
In this episode, Jen and Todd navigate the chaos of home renovations while focusing on personal and professional growth.
They discuss the importance of patience and adaptability as they live on one floor with their family and dog due to an in-progress flooring project.
Transitioning to education, they recount their recent experience attending and assisting a cutting class with DJ Muldoon, highlighting the value of quality over popularity in educational courses.
The conversation delves into the significance of personal preference in selecting learning opportunities and the crucial importance of avoiding being swayed by social media followings.
They emphasize the need for a personal education plan tailored to individual growth and success and highlight the benefits of smaller, hands-on classes.
They encourage self-awareness and advocate for a thoughtful approach to choosing educational paths that truly resonate and contribute to one's development.
Jen and Todd conclude by promoting their new email newsletter, which offers business insights and personal growth tips.
00:00 Introduction and Renovation Update 00:49 Opening Take: Embracing Patience and Flexibility 05:20 Class Experience and Insights 12:14 Choosing the Right Education 24:31 Final Thoughts and Closing
Navigating Business Highs and Lows: Lessons in Leadership and Growth
In this episode, Jen and Todd delve into the complexities of managing a business, emphasizing the importance of embracing both the highs and lows.
They discuss the significance of starting conversations without overthinking potential outcomes and advocating for proactive dialogue in all aspects of life.
They share insights into leadership by example, particularly in cultivating a positive work environment and guiding young professionals.
The duo highlights their experiences in running a salon, focusing on team dynamics and core values, and celebrating wins while preparing for challenges.
Jen and Todd also stress the impact of positivity and fun in the workplace and the need for self-reflection to steer a business in the right direction.
00:00 Introduction and Greetings 00:24 The Ups and Downs of Business 01:01 Opening Takes: Start the Conversation 02:33 Opening Takes: Start Where You Are 04:48 Celebrating Success and Team Culture 08:31 Handling Challenges and Bad Reviews 13:37 Leadership and Team Development 19:07 Hiring Young Professionals: Our Approach 19:37 Finding the Right Fit: Tori's Success Story 20:04 Challenges and Lessons in Hiring 22:16 The Importance of Core Values 23:24 Handling Team Dynamics and Culture 26:49 Encouraging Team Participation 31:01 Flexible Scheduling and Staff Well-being 34:07 Closing Thoughts and Call to Action
Overlooked Opportunities and Building Skills in a Salon Environment
In this episode, Jen and Todd discuss their experiences from a recent Friday recording, where they explore the importance of identifying and capitalizing on overlooked opportunities within the salon industry.
They share stories about missed opportunities, such as how a staff member named Gianna was given the chance to lead a hair extension class, leading to a sense of pride and accomplishment.
They emphasize the significance of a positive mindset, mentorship, and delegation in fostering a supportive team environment.
Jen and Todd also discuss the value of soft skills, time management, and cleanliness and how crucial it is for salon professionals to focus on client experiences beyond just providing services.
They touch on various other insights about client feedback, networking, and setting professional standards.
00:00 Introduction and Opening Takes 01:19 Empowering Staff: Gianna's Teaching Moment 05:08 The Importance of Value in Basic Services 08:24 Client Relationships and Exceptional Service 14:48 Learning New Skills and Overcoming Complacency 18:26 Balancing Ambition and Readiness 19:00 The Importance of Focused Learning 21:08 Trust and Structure in the Salon 22:25 The Reality of Licenses and Certifications 24:11 Health and Wellness in the Salon Industry 26:00 Supporting Staff Through Tough Days 27:22 Time Management and Client Experience 31:17 Networking and Industry Insights 33:08 Metrics, Feedback, and Cleanliness 36:38 The Value of Soft Skills 38:29 Conclusion and Call to Action
Empowering Community through Service and Connection: Insights with Marie Kieffer
In this episode, Jen and Todd sit down with Marie Kieffer to discuss their experiences in the hair industry.
The conversation flows from light-hearted introductions to more profound topics. Marie shares her inspiring journey from opening a successful salon to becoming an educator.
Jen and Marie emphasize maintaining high standards while fostering team improvement and discuss the crucial role of connection and effective communication in building trust within the community.
They navigate topics like accountability, career progression, and the significance of creating jobs and safe spaces through entrepreneurship.
The trio also tackles dealing with competition, the power of kindness, and leading with service.
The episode concludes with a reflection on the importance of outreach and continuous learning and details on connecting with Marie through Instagram and booking her for classes.
00:00 Introduction and Opening Takes 01:07 Jen's Journey with Hello Salon 02:37 Marie Kieffer's Background and Mentorship 03:53 Marie Reflects on Life Choices 05:03 Marie’s Professional Journey 16:13 The Importance of Communication in Hairdressing 37:43 Understanding the Importance of Rules 38:31 Tools and Techniques in Hairdressing 39:53 The Journey to Becoming an Educator 45:53 The Role of Accountability 50:11 Navigating the Salon Industry 53:56 The Value of Being Different 01:07:53 Closing Thoughts and Reflections